女性用アクティブウェア市場 - 世界の産業規模、シェア、動向、機会、予測：製品タイプ別、流通チャネル別、地域別、競合、2020年～2030年

女性用アクティブウェアの世界市場規模は、2024年に1,993億1,000万米ドルとなり、2030年には2,728億6,000万米ドルに達する見込みで、予測期間中のCAGRで5.42%の成長が予測されています。

この市場は、健康とフィットネスに対する意識の高まり、女性のスポーツ参加の増加、アスレジャーウェアの幅広い魅力によって、一貫した成長を遂げています。消費者は現在、スタイル、機能性、快適性が融合したアクティブウェアを求めており、各ブランドは生地技術や衣服の構造の革新に取り組んでいます。持続可能性が大きな焦点となり、ブランドは環境に優しい素材や倫理的な製造方法を取り入れています。ソーシャルメディア、セレブリティの支持、ファッション嗜好の変化などの影響により、市場はさらに活性化しています。オンライン小売チャネルは、より広範な消費者層へのアクセスを拡大し、アクティブウェアを現代のワードローブの一部として定着させました。特筆すべきは、女性のスポーツに関するオンライン上の会話が2022年に18.5%増加したことで、デジタルエンゲージメントの高まりが示され、市場の上昇の勢いが強まっています。

市場促進要因

健康とフィットネスに対する意識の高まり

主な市場課題

激しい市場競合とブランド飽和状態

主要市場動向

持続可能性と倫理的生産の重視の高まり

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 世界の女性用アクティブウェア市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 製品タイプ別（トップ、ボトム、その他）
  • 流通チャネル別（オフライン、オンライン）
  • 地域別
  • 企業別（2024）
• 市場マップ

第6章 北米の女性用アクティブウェア市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州の女性用アクティブウェア市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • ドイツ
  • スペイン
  • イタリア
  • 英国

第8章 アジア太平洋地域の女性用アクティブウェア市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋地域：国別分析
  • 中国
  • 日本
  • インド
  • 韓国
  • インドネシア

第9章 中東・アフリカの女性用アクティブウェア市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • トルコ

第10章 南米の女性用アクティブウェア市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 合併と買収
• 製品上市
• 最近の動向

第13章 混乱：紛争、パンデミック、貿易障壁

第14章 ポーターのファイブフォース分析

• 業界内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第15章 競合情勢

• 企業プロファイル
  • Adidas AG
  • Nike, Inc.
  • PUMA SE
  • Columbia Sportswear Company
  • VF Corporation
  • PVH Corp.
  • ASICS Corporation
  • SKECHERS USA, Inc.
  • Under Armour, Inc.
  • Fila Holdings Corp.

第16章 戦略的提言

第17章 調査会社について・免責事項

The Global Women Activewear Market was valued at USD 199.31 billion in 2024 and is projected to reach USD 272.86 billion by 2030, growing at a CAGR of 5.42% during the forecast period. This market is witnessing consistent growth, driven by increased awareness around health and fitness, rising female participation in sports, and the widespread appeal of athleisure wear. Consumers now demand activewear that offers a blend of style, functionality, and comfort, pushing brands to innovate in fabric technology and garment construction. Sustainability has become a major focus, with brands incorporating eco-friendly materials and ethical manufacturing practices. The market is further fueled by the influence of social media, celebrity endorsements, and shifting fashion preferences. Online retail channels have expanded access to a broader consumer base, making activewear a regular part of modern wardrobes. Notably, online conversations around women's sports grew by 18.5% in 2022, indicating growing digital engagement and reinforcing the market's upward momentum.

Key Market Drivers

Increasing Health and Fitness Awareness

The rise in global health consciousness is a primary factor driving growth in the women's activewear market. A growing number of women are embracing active lifestyles, incorporating exercises like yoga, running, and gym workouts into their routines. According to the World Health Organization (WHO), about 25% of adults worldwide are not sufficiently active, prompting initiatives aimed at promoting physical activity. In response, demand has increased for activewear that enhances movement, wicks moisture, and provides long-lasting comfort. This shift has led manufacturers to develop advanced fabrics and ergonomic designs tailored to the needs of active women. As fitness becomes a lifestyle choice beyond just sports performance, consumers seek versatile apparel suitable for both exercise and everyday wear. Data from the CDC indicates that the percentage of women meeting aerobic and muscle-strengthening guidelines rose from 47.5% in 2011 to 53.5% in 2020, reflecting broader engagement in health-focused activities.

Key Market Challenges

Intense Market Competition and Brand Saturation

The global women's activewear market faces significant challenges due to high levels of competition and brand saturation. A broad range of players, from major sportswear companies like Nike and Adidas to fast-fashion retailers and emerging DTC brands like Lululemon and Gymshark, compete for market share. This crowded landscape has made it increasingly difficult for brands to differentiate themselves and maintain consumer loyalty. Continuous investment in design innovation, customer experience, and marketing is necessary to stand out. Additionally, smaller brands face hurdles related to limited budgets and distribution capabilities, making it challenging to compete with larger, more established firms. Balancing product quality, price, and brand identity in a saturated market remains a persistent obstacle.

Key Market Trends

Growing Emphasis on Sustainability and Ethical Production

Sustainability is a defining trend shaping the future of the women's activewear market. Consumers, particularly from younger generations, are demanding greater transparency and environmentally responsible practices. In response, leading brands are adopting recycled materials like post-consumer polyester and natural fibers such as organic cotton and bamboo. Innovations in biodegradable and bio-based fabrics are also gaining momentum. Beyond materials, efforts are being made to reduce environmental footprints through improved water and energy efficiency and waste minimization. These sustainable practices are not only helping brands meet regulatory and ethical standards but also enhancing their value proposition to environmentally conscious consumers.

Key Market Players

• Adidas AG
• Nike, Inc.
• PUMA SE
• Columbia Sportswear Company
• VF Corporation
• PVH Corp.
• ASICS Corporation
• SKECHERS USA, Inc.
• Under Armour, Inc.
• Fila Holdings Corp.

Report Scope:

In this report, the Global Women Activewear Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Women Activewear Market, By Product Type:

• Top
• Bottom
• Others

Women Activewear Market, By Distribution Channel:

• Offline
• Online

Women Activewear Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Indonesia
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Women Activewear Market.

Available Customizations:

Global Women Activewear Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

• 4.1. Brand Awareness
• 4.2. Factors Influence Purchase Decision

5. Global Women Activewear Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Top, Bottom, Others),
  • 5.2.2. By Distribution Channel (Offline, Online)
  • 5.2.3. By Region
  • 5.2.4. By Company (2024)
• 5.3. Market Map

6. North America Women Activewear Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Distribution Channel
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Women Activewear Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Distribution Channel
  • 6.3.2. Canada Women Activewear Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Distribution Channel
  • 6.3.3. Mexico Women Activewear Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Distribution Channel

7. Europe Women Activewear Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Distribution Channel
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Women Activewear Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Distribution Channel
  • 7.3.2. Germany Women Activewear Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Distribution Channel
  • 7.3.3. Spain Women Activewear Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Distribution Channel
  • 7.3.4. Italy Women Activewear Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Distribution Channel
  • 7.3.5. United Kingdom Women Activewear Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Distribution Channel

8. Asia-Pacific Women Activewear Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Distribution Channel
  • 8.2.3. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Women Activewear Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Distribution Channel
  • 8.3.2.Japan Women Activewear Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Distribution Channel
  • 8.3.3. India Women Activewear Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Distribution Channel
  • 8.3.4. South Korea Women Activewear Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Distribution Channel
  • 8.3.5. Indonesia Women Activewear Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Women Activewear Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Distribution Channel
  • 9.2.3. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Women Activewear Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Distribution Channel
  • 9.3.2. Saudi Arabia Women Activewear Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Distribution Channel
  • 9.3.3. UAE Women Activewear Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Distribution Channel
  • 9.3.4. Turkey Women Activewear Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Product Type
      • 9.3.4.2.2. By Distribution Channel

10. South America Women Activewear Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Distribution Channel
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Women Activewear Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Distribution Channel
  • 10.3.2. Argentina Women Activewear Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Distribution Channel
  • 10.3.3. Colombia Women Activewear Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Company Profiles
  • 15.1.1. Adidas AG
    • 15.1.1.1. Business Overview
    • 15.1.1.2. Company Snapshot
    • 15.1.1.3. Products & Services
    • 15.1.1.4. Financials (As Per Availability)
    • 15.1.1.5. Key Market Focus & Geographical Presence
    • 15.1.1.6. Recent Developments
    • 15.1.1.7. Key Management Personnel
  • 15.1.2. Nike, Inc.
  • 15.1.3. PUMA SE
  • 15.1.4. Columbia Sportswear Company
  • 15.1.5. VF Corporation
  • 15.1.6. PVH Corp.
  • 15.1.7. ASICS Corporation
  • 15.1.8. SKECHERS USA, Inc.
  • 15.1.9. Under Armour, Inc.
  • 15.1.10. Fila Holdings Corp.

16. Strategic Recommendations

17. About Us & Disclaimer