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ビジネスアナリティクス市場レポート：ソフトウェア、展開タイプ、エンドユーザー、業界別、地域別、2024年～2032年

Business Analytics Market Report by Software, Deployment Type, End-User, Vertical, and Region 2024-2032
出版日: | 発行: IMARC | ページ情報: 英文 145 Pages | 納期: 2～3営業日

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価格
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本日の銀行送金レート: 1USD=143.12円
ビジネスアナリティクス市場レポート：ソフトウェア、展開タイプ、エンドユーザー、業界別、地域別、2024年～2032年
出版日: 2024年07月01日
発行: IMARC
ページ情報: 英文 145 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のビジネスアナリティクス市場規模は2023年に893億米ドルに達しました。今後、IMARC Groupは、2024～2032年にかけての成長率（CAGR）は8.2％を示し、2032年には1,804億米ドルに達すると予測しています。データ量の急増と複雑化、サプライチェーンオペレーションの最適化に対する需要の高まり、サイバーセキュリティの脅威の増加とそれに伴う企業のプライバシーに対する懸念の高まりなどが、市場を推進している主要要因の1つです。

ビジネスアナリティクスは、データを収集、分析、解釈して洞察を深め、情報に基づいた意思決定を行う体系的なプロセスです。さまざまな統計的、数学的、計算技術を活用して、データのパターン、動向、相関関係を明らかにし、業績と戦略の改善に役立てる。非効率な部分や、コスト削減を実施できる部分を特定し、リソース配分の改善につなげます。過去のデータを評価し、将来の潜在的なリスクを予測することで、リスクの特定と軽減を支援します。医療業界では、患者の転帰分析、資源配分、疾病追跡に広く利用されています。

クラウドベースの分析ソリューションへの移行が進んでいるため、拡大性、柔軟性、コスト効率が向上し、あらゆる規模の組織が分析にアクセスしやすくなっています。これとは別に、公的機関や民間企業でHR分析が広く利用されていることも、良好な市場展望をもたらしています。HR分析は人材獲得、人員計画、従業員エンゲージメントを支援し、組織の成長と効率化に貢献します。さらに、BFSI業界では規制の導入により、コンプライアンス、リスク評価、不正検知のための高度な分析へのニーズが高まっています。さらに、需要予測、在庫管理、サプライヤーのパフォーマンス分析など、サプライチェーン業務の最適化に対する需要の高まりが、市場の成長を支えています。

ビジネスアナリティクス市場傾向/促進要因：

データ量の増大と複雑化

データの急激な増大は、市場にプラスの影響を与える主要要因の1つです。さらに、デジタル技術とモノのインターネット（IoT）の利用拡大に伴い、企業は顧客とのやり取り、ソーシャルメディア、センサーデータなどを含む膨大な量のデータを生成しています。日々生成されるデータ量は驚異的であり、企業はこのデータを洞察のために活用することが不可欠となっています。これとは別に、データの複雑さが増しているため、価値ある洞察を得るために、自然言語処理（NLP）、機械学習、人工知能（AI）などの高度な分析ツールの必要性が高まっています。さらに、業界の拡大が、十分な情報に基づいた意思決定、顧客体験のパーソナライズ、業務の最適化、競争優位性の獲得を目的とした分析ツールの需要を喚起しています。

進化するAIとMLの能力

人工知能（AI）と機械学習（ML）は、ビジネスアナリティクスに変革をもたらしつつあります。これらの技術は、以前は実現不可能だった規模と深さでデータを分析できます。AI主導の予測・処方的分析は、企業が動向を予測し、異常を特定し、最適な行動を推奨するのに役立っています。これとは別に、AIとMLは業界に特化した分析ソリューションの開発を可能にしています。医療セグメントでは、患者の診断に役立つこれらの先端技術の利用が増加しており、市場の展望は良好です。さらに、不正取引を検出するためにBFSIセグメントでデータ分析ソリューションの利用が増加していることも、市場に明るい展望をもたらしています。

規制遵守とデータプライバシーに関する懸念

さまざまな国で規制やデータプライバシーに関する法律が進化していることも、市場の成長を促進する主要要因です。欧州の一般データ保護規則（GDPR）や米国のカリフォルニア州消費者プライバシー法（CCPA）など、世界各地の管理当局は厳しい規制を実施しています。これらの規制は、組織が顧客データをどのように収集、保管、利用するかについて厳しい要件を課しており、これに従わない場合、多額の罰金や風評被害につながる可能性があります。これとは別に、サイバーセキュリティの脅威が増加し、プライバシーに関する懸念が高まっていることから、企業は顧客やパートナーとの信頼関係を維持するために効率的な分析ソリューションを導入することが求められています。

本レポートで扱う主要質問

  • 2023年の世界のビジネスアナリティクス市場の市場規模は？
  • 2024～2032年の世界のビジネスアナリティクス市場の予想成長率は？
  • 世界のビジネスアナリティクス市場を牽引する主要要因は？
  • 世界のビジネスアナリティクス市場に対するCOVID-19の影響は？
  • 世界のビジネスアナリティクス市場のソフトウェア別内訳は？
  • 世界のビジネスアナリティクス市場のエンドユーザー別内訳は？
  • 世界のビジネスアナリティクス市場の業界別内訳は？
  • 世界のビジネスアナリティクス市場の主要地域は？
  • 世界のビジネスアナリティクス市場の主要参入企業/企業は？

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブ概要

第4章 イントロダクション

  • 概要
  • 主要業界動向

第5章 世界のビジネスアナリティクス市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：ソフトウェア別

  • クエリ、レポート、分析ツール
  • 高度予測分析
  • ロケーションインテリジェンス
  • コンテンツ分析
  • データウェアハウスプラットフォーム
  • その他

第7章 市場内訳：展開タイプ別

  • クラウドベース
  • オンプレミス

第8章 市場内訳：エンドユーザー別

  • 大企業
  • 中小企業

第9章 市場内訳：業界別

  • BFSI
  • エネルギーと電力
  • 製造
  • 医療
  • 政府
  • 教育
  • メディアとエンターテイメント
  • 通信・IT
  • その他

第10章 市場内訳：地域別

  • 北米
    • 米国
    • カナダ
  • アジア太平洋
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
    • インドネシア
    • その他
  • 欧州
    • ドイツ
    • フランス
    • 英国
    • イタリア
    • スペイン
    • ロシア
    • その他
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • その他
  • 中東・アフリカ
    • 市場動向
    • 市場内訳：国別
    • 市場予測

第11章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第14章 価格指標

第15章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Adobe Systems Incorporated
    • International Business Machines（IBM）Corporation
    • Microsoft Corporation
    • Microstrategy Incorporated
    • Oracle Corporation
    • Salesforce.com Inc.
    • SAP SE
    • SAS Institute Inc.
    • Tableau Software
    • Tibco Software Inc.
図表

List of Figures

  • Figure 1: Global: Business Analytics Market: Major Drivers and Challenges
  • Figure 2: Global: Business Analytics Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Business Analytics Market: Breakup by Software (in %), 2023
  • Figure 4: Global: Business Analytics Market: Breakup by Deployment Type (in %), 2023
  • Figure 5: Global: Business Analytics Market: Breakup by End-User (in %), 2023
  • Figure 6: Global: Business Analytics Market: Breakup by Vertical (in %), 2023
  • Figure 7: Global: Business Analytics Market: Breakup by Region (in %), 2023
  • Figure 8: Global: Business Analytics Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 9: Global: Business Analytics (Query, Reporting and Analysis Tools) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 10: Global: Business Analytics (Query, Reporting and Analysis Tools) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 11: Global: Business Analytics (Advanced and Predictive Analytics) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 12: Global: Business Analytics (Advanced and Predictive Analytics) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 13: Global: Business Analytics (Location Intelligence) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 14: Global: Business Analytics (Location Intelligence) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 15: Global: Business Analytics (Content Analytics) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 16: Global: Business Analytics (Content Analytics) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 17: Global: Business Analytics (Data Warehousing Platform) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 18: Global: Business Analytics (Data Warehousing Platform) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 19: Global: Business Analytics (Others) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 20: Global: Business Analytics (Others) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 21: Global: Business Analytics (Cloud-based) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 22: Global: Business Analytics (Cloud-based) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 23: Global: Business Analytics (On-Premises) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 24: Global: Business Analytics (On-Premises) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 25: Global: Business Analytics (Large Enterprises) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 26: Global: Business Analytics (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 27: Global: Business Analytics (SMBs) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 28: Global: Business Analytics (SMBs) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 29: Global: Business Analytics (BFSI) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 30: Global: Business Analytics (BFSI) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 31: Global: Business Analytics (Energy and Power) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 32: Global: Business Analytics (Energy and Power) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 33: Global: Business Analytics (Manufacturing) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 34: Global: Business Analytics (Manufacturing) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 35: Global: Business Analytics (Healthcare) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 36: Global: Business Analytics (Healthcare) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 37: Global: Business Analytics (Government) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 38: Global: Business Analytics (Government) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 39: Global: Business Analytics (Education) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 40: Global: Business Analytics (Education) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 41: Global: Business Analytics (Media and Entertainment) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 42: Global: Business Analytics (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 43: Global: Business Analytics (Telecom and IT) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 44: Global: Business Analytics (Telecom and IT) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 45: Global: Business Analytics (Others) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 46: Global: Business Analytics (Others) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 47: North America: Business Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 48: North America: Business Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 49: United States: Business Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 50: United States: Business Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 51: Canada: Business Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 52: Canada: Business Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 53: Asia Pacific: Business Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 54: Asia Pacific: Business Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 55: China: Business Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 56: China: Business Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 57: Japan: Business Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 58: Japan: Business Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 59: India: Business Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 60: India: Business Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 61: South Korea: Business Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 62: South Korea: Business Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 63: Australia: Business Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 64: Australia: Business Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 65: Indonesia: Business Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 66: Indonesia: Business Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 67: Others: Business Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 68: Others: Business Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 69: Europe: Business Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 70: Europe: Business Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 71: Germany: Business Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 72: Germany: Business Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 73: France: Business Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 74: France: Business Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 75: United Kingdom: Business Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 76: United Kingdom: Business Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 77: Italy: Business Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 78: Italy: Business Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 79: Spain: Business Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 80: Spain: Business Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 81: Russia: Business Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 82: Russia: Business Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 83: Others: Business Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 84: Others: Business Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 85: Latin America: Business Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 86: Latin America: Business Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 87: Brazil: Business Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 88: Brazil: Business Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 89: Mexico: Business Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 90: Mexico: Business Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 91: Others: Business Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 92: Others: Business Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 93: Middle East and Africa: Business Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 94: Middle East and Africa: Business Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 95: Global: Business Analytics Industry: SWOT Analysis
  • Figure 96: Global: Business Analytics Industry: Value Chain Analysis
  • Figure 97: Global: Business Analytics Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Business Analytics Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Business Analytics Market Forecast: Breakup by Software (in Million US$), 2024-2032
  • Table 3: Global: Business Analytics Market Forecast: Breakup by Deployment Type (in Million US$), 2024-2032
  • Table 4: Global: Business Analytics Market Forecast: Breakup by End-User (in Million US$), 2024-2032
  • Table 5: Global: Business Analytics Market Forecast: Breakup by Vertical (in Million US$), 2024-2032
  • Table 6: Global: Business Analytics Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 7: Global: Business Analytics Market: Competitive Structure
  • Table 8: Global: Business Analytics Market: Key Players
目次
Product Code: SR112024A2077

The global business analytics market size reached US$ 89.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 180.4 Billion by 2032, exhibiting a growth rate (CAGR) of 8.2% during 2024-2032. The surging volume and complexity of data, rising demand for optimized supply chain operations, and growing incidences of cybersecurity threats and consequently increasing privacy concerns among businesses are some of the major factors propelling the market.

Business analytics is the systematic process of collecting, analyzing, and interpreting data to gain insights and make informed decisions. It leverages various statistical, mathematical, and computational techniques to uncover patterns, trends, and correlations in data that can aid in improving business performance and strategy. It helps identify inefficiencies and areas wherein cost-saving measures can be implemented, leading to improved resource allocation. It assists in identifying and mitigating risks by assessing historical data and predicting potential risks in the future. It is widely used in the healthcare industry for patient outcomes analysis, resource allocation, and disease tracking.

The rising shift to cloud-based analytics solutions offers scalability, flexibility, and cost-efficiency, making analytics more accessible to organizations of all sizes. Apart from this, the widespread use of HR analytics by public and private organizations is offering a favorable market outlook. HR analytics aids in talent acquisition, workforce planning, and employee engagement, contributing to organizational growth and efficiency. Furthermore, the implementation of regulations in the BFSI industry is driving the need for advanced analytics for compliance, risk assessment, and fraud detection. Moreover, the escalating demand for optimized supply chain operations, including demand forecasting, inventory management, and supplier performance analysis is supporting the market growth.

Business Analytics Market Trends/Drivers:

Increasing data volume and complexity

The exponential growth of data represents one of the primary factors positively influencing the market. Additionally, with the expanding use of digital technologies and the Internet of Things (IoT), organizations are generating vast amounts of data, which includes customer interactions, social media, and sensor data. The volume of data generated daily is staggering, making it essential for businesses to harness this data for insights. Apart from this, the rising complexity of data is driving the need for advanced analytics tools, such as natural language processing (NLP), machine learning, and artificial intelligence (AI) to gain valuable insights. Furthermore, the expansion of industries is catalyzing the demand for analytics tools to make informed decisions, personalize customer experiences, optimize operations, and gain a competitive edge.

Evolving AI and ML capabilities

Artificial intelligence (AI) and machine learning (ML) are transforming business analytics. These technologies can analyze data at a scale and depth that was previously unattainable. AI-driven predictive and prescriptive analytics are helping businesses anticipate trends, identify anomalies, and recommend optimal actions. Apart from this, AI and ML are enabling the development of industry-specific analytics solutions. The increasing use of these advanced technologies in the medical sector to help with patient diagnosis is offering a favorable market outlook. Furthermore, the rising utilization of data analytics solutions in the BFSI sector to detect fraudulent transactions is creating a positive outlook for the market.

Regulatory compliance and data privacy concerns

The evolving landscape of regulations and data privacy laws across various countries is another primary factor facilitating the market growth. The governing authorities worldwide are implementing stringent regulations, such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the United States. These regulations impose strict requirements on how organizations collect, store, and use customer data, and failing to comply can lead to substantial fines and reputational damage. Apart from this, rising incidences of cybersecurity threats and the growing privacy concerns are encouraging businesses to adopt efficient analytics solutions for maintaining trust among customers and partners.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market report, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on software, deployment type, end-user and vertical.

Breakup by Software:

Query, Reporting and Analysis Tools

Advanced and Predictive Analytics

Location Intelligence

Content Analytics

Data Warehousing Platform

Others

Data warehousing platform dominates the market

A detailed breakup and analysis of the market based on the software has also been provided in the report. This includes query, reporting and analysis tools; advanced and predictive analytics; location intelligence; content analytics; data warehousing platform; and others. According to the report, data warehousing platform represents the largest market segment as it is a centralized repository that stores vast amounts of structured data from various sources, such as sales, finance, marketing, and customer interactions. This centralized storage simplifies data management, ensuring that analysts and decision-makers have easy access to a unified, consistent source of truth. Additionally, it offers robust security features, including access controls, encryption, and audit trails. It also facilitates data governance by providing mechanisms for data quality management and lineage tracking. Apart from this, it integrates seamlessly with business intelligence (BI) tools and reporting solutions. This integration streamlines the analytics workflow, making it easier for users to create reports, dashboards, and visualizations based on the centralized data.

Breakup by Deployment Type:

Cloud-based

On-Premises

On-premises holds the largest market share

The report has provided a detailed breakup and analysis of the market based on the deployment type. This includes cloud-based and on-premises. According to the report, on-premises accounts for the majority of the market share as some organizations have legacy systems that are deeply integrated with on-premises infrastructure, and migrating to the cloud can be complex and costly, making on-premises analytics more viable for these situations. Additionally, on-premises solutions offer greater control over data security and compliance for organizations dealing with highly sensitive data, particularly in sectors like finance, healthcare, and government. Apart from this, in certain regions or industries, data sovereignty regulations mandate that data must be stored within specific geographic boundaries. On-premises deployments allow organizations to comply with such regulations without relying on third-party cloud providers. Moreover, on-premises solutions offer greater customization and control over hardware and software configurations.

Breakup by End-User:

Large Enterprises

Small and Medium Size Enterprises

Small and medium size enterprises represent the largest market segment

A detailed breakup and analysis of the market based on the end-user has also been provided in the report. This includes large enterprises and small and medium size enterprises. According to the report, small and medium size enterprises account for the majority of the market share due to the increasing accessibility and affordability of analytics tools and solutions. Many software providers now offer cloud-based analytics services with subscription models, making it cost-effective for SMEs to access powerful analytics capabilities without substantial upfront investments. Additionally, SMEs often rely on focused marketing efforts to reach their target audience efficiently. Analytics helps them analyze customer behavior, preferences, and purchase patterns. This data-driven approach enables more effective marketing campaigns and customer retention strategies. Apart from this, many analytics providers recognize the potential of the SME market and tailor their offerings accordingly. They provide user-friendly interfaces, pre-built templates, and customer support to cater to the specific needs and limited resources of SMEs.

Breakup by Vertical:

BFSI

Energy and Power

Manufacturing

Healthcare

Government

Education

Media and Entertainment

Telecom and IT

Others

BFSI represented the largest market segment

The report has provided a detailed breakup and analysis of the market based on the vertical. This includes BFSI, energy and power, manufacturing, healthcare, government, education, media and entertainment, telecom and IT, and others. According to the report, BFSI dominates the market due to the increasing security concerns and rising cases of cybersecurity attacks. Analytics is used for intrusion detection, threat assessment, and data encryption, ensuring the safety and integrity of customer information. Additionally, analytics supports financial institutions in conducting stress tests to evaluate their resilience under adverse scenarios. Apart from this, it enables financial institutions to respond swiftly to market fluctuations, execute trades, and process transactions efficiently. Moreover, for asset management and investment banking, analytics aids in portfolio optimization, asset allocation, and investment decision-making. It helps identify attractive investment opportunities and assess the performance of assets in real time.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance, accounting for the largest business analytics market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share since the region has a rich ecosystem of technology companies, startups, and research institutions that drive the development and adoption of cutting-edge analytics tools and techniques. Additionally, North American businesses have a strong culture of data-driven decision-making. They recognize the value of analytics in gaining a competitive edge, optimizing operations, and understanding customer behavior. Apart from this, the region is home to numerous industries, including finance, healthcare, technology, retail, and manufacturing. Moreover, North America boasts a skilled and educated workforce in fields such as data science, statistics, and computer science. This talent pool is essential for developing, implementing, and leveraging analytics solutions effectively.

Competitive Landscape:

Companies are actively engaged in various activities to meet the evolving demands of businesses and industries. They are focusing on advanced data analytics techniques, such as machine learning and artificial intelligence, to extract valuable insights from large datasets. This enables them to provide more accurate predictions and recommendations to their clients. Additionally, they are developing real-time analytics capabilities to provide clients with up-to-the-minute insights. Apart from this, many firms are investing in robust security measures and compliance with data protection regulations like GDPR and CCPA. Furthermore, various business analytics providers are tailoring their services to meet the specific needs of different industries and clients.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Adobe Systems Incorporated

International Business Machines (IBM) Corporation

Microsoft Corporation

Microstrategy Incorporated

Oracle Corporation

Salesforce.com Inc.

SAP SE

SAS Institute Inc.

Tableau Software

Tibco Software Inc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Recent Developments:

In March 2023, Tibco Software Inc. announced a series of enhancements to its analytics suite that delivers immersive, smart, and real-time analytics and empowers customers to take action and benefit from faster, smarter insights.

In September 2023, SAP SE declared the development of the first software-based enterprise resource planning (ERP) system, that has changed the face of business and the ability of our customers to deliver value.

In October 2022, Tableu Software announced the launch of Tableau 2022.3, a new version of the data visualization and analysis program that allows business users to gain insights into their data by using a data guide to help uncover business intelligence more quickly, and a new advanced analytics and predictions tool called Table Extension.

Key Questions Answered in This Report

  • 1. What was the size of the global business analytics market in 2023?
  • 2. What is the expected growth rate of the global business analytics market during 2024-2032?
  • 3. What are the key factors driving the global business analytics market?
  • 4. What has been the impact of COVID-19 on the global business analytics market?
  • 5. What is the breakup of the global business analytics market based on the software?
  • 6. What is the breakup of the global business analytics market based on the deployment type?
  • 7. What is the breakup of the global business analytics market based on the end-user?
  • 8. What is the breakup of the global business analytics market based on the vertical?
  • 9. What are the key regions in the global business analytics market?
  • 10. Who are the key players/companies in the global business analytics market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Business Analytics Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Software

  • 6.1 Query, Reporting and Analysis Tools
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Advanced and Predictive Analytics
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Location Intelligence
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Content Analytics
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Data Warehousing Platform
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast
  • 6.6 Others
    • 6.6.1 Market Trends
    • 6.6.2 Market Forecast

7 Market Breakup by Deployment Type

  • 7.1 Cloud-based
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 On-Premises
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by End-User

  • 8.1 Large Enterprises
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Small and Medium Size Enterprises
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Vertical

  • 9.1 BFSI
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Energy and Power
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Manufacturing
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Healthcare
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Government
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast
  • 9.6 Education
    • 9.6.1 Market Trends
    • 9.6.2 Market Forecast
  • 9.7 Media and Entertainment
    • 9.7.1 Market Trends
    • 9.7.2 Market Forecast
  • 9.8 Telecom and IT
    • 9.8.1 Market Trends
    • 9.8.2 Market Forecast
  • 9.9 Others
    • 9.9.1 Market Trends
    • 9.9.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Indicators

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Adobe Systems Incorporated
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
      • 15.3.1.3 Financials
      • 15.3.1.4 SWOT Analysis
    • 15.3.2 International Business Machines (IBM) Corporation
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
      • 15.3.2.3 Financials
      • 15.3.2.4 SWOT Analysis
    • 15.3.3 Microsoft Corporation
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
      • 15.3.3.3 Financials
      • 15.3.3.4 SWOT Analysis
    • 15.3.4 Microstrategy Incorporated
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
      • 15.3.4.3 Financials
      • 15.3.4.4 SWOT Analysis
    • 15.3.5 Oracle Corporation
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
      • 15.3.5.3 Financials
      • 15.3.5.4 SWOT Analysis
    • 15.3.6 Salesforce.com Inc.
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
      • 15.3.6.3 Financials
      • 15.3.6.4 SWOT Analysis
    • 15.3.7 SAP SE
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
      • 15.3.7.3 Financials
      • 15.3.7.4 SWOT Analysis
    • 15.3.8 SAS Institute Inc.
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
      • 15.3.8.3 SWOT Analysis
    • 15.3.9 Tableau Software
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
    • 15.3.10 Tibco Software Inc.
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
      • 15.3.10.3 SWOT Analysis