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市場調査レポート
商品コード
1518553
マカダミア市場レポート:性質、形態、流通チャネル、業界別、地域別、2024年~2032年Macadamia Market Report by Nature (Organic, Conventional), Form (Raw, Roasted, Coated), Distribution Channel (Online, Offline), Industry Vertical (Food and Beverages, Cosmetics, and Others), and Region 2024-2032 |
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カスタマイズ可能
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マカダミア市場レポート:性質、形態、流通チャネル、業界別、地域別、2024年~2032年 |
出版日: 2024年07月01日
発行: IMARC
ページ情報: 英文 137 Pages
納期: 2~3営業日
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世界のマカダミア市場規模は2023年に19億米ドルに達しました。今後、IMARC Groupは、2024年から2032年の間に8.6%の成長率(CAGR)を示し、2032年までに40億米ドルに達すると予測しています。市場シェアは、ヘルシーなスナック菓子に対する消費者の嗜好の高まり、植物由来の食品に対する需要の高まり、食品産業における用途の拡大などを背景に着実な成長を続けており、主要企業は持続可能な調達と製品イノベーションに注力しています。
市場の成長と規模:世界市場は、ヘルシーなスナックや食材に対する消費者の需要の高まりに牽引され、着実な成長を遂げています。市場規模は、これらのナッツが食品業界と化粧品業界の両方で人気を集めるにつれて拡大しており、予測期間中のCAGRは大幅な成長を示しています。
主な市場促進要因:栄養価の高い自然食品に対する消費者の嗜好は、植物ベースの食生活の人気の高まりとともに主要な促進要因です。栽培と加工技術の技術的進歩が効率と品質を向上させ、市場の成長を促進しています。
技術の進歩:現在進行中の研究開発努力は、耐病性品種の育種や灌漑システムの最適化など、栽培方法の改善に重点を置いています。加工技術の革新により、製品の保存期間と品質が向上し、様々な産業への応用が拡大しています。
産業への応用:マカデミアナッツは、その豊かな風味と栄養価の高さから、スナック菓子、焼き菓子、菓子類などの食品に広く利用されています。化粧品業界では、保湿効果や栄養価の高さから、スキンケア、ヘアケア、パーソナルケア製品に利用されています。
主要市場動向:持続可能な方法で調達されたナッツや製品に対する需要の増加は、消費者の意識と環境意識の高まりを反映しています。eコマース・プラットフォームやオンライン小売の台頭により、世界中でマカダミア製品へのアクセスが容易になっています。
地理的動向:アジア太平洋は中国、オーストラリア、ニュージーランドなどに牽引され市場を独占しているが、北米や欧州など他の地域も成長を遂げています。ラテンアメリカと中東・アフリカ地域は、消費者の意識の高まりと健康的な食習慣の採用により、市場拡大の可能性を示しています。
競合情勢:マカダミア市場レポートでは、競争力を維持するために研究開発への投資、生産能力の拡大、流通網の強化を進めている主要プレイヤーを包括的にリストアップしています。持続可能性への取り組みや認証は、製品を差別化し、環境意識の高い消費者を惹きつけるために、企業にとってますます重要になってきています。
課題と機会:課題としては、作物の収量に影響を与える天候の変動や、労働力不足、物流の制約などが挙げられます。機会は、多様な消費者の嗜好に対応するための製品ポートフォリオの拡大、新市場への参入、サプライ・チェーン全体の効率性と持続可能性を向上させるための技術的進歩の活用にあります。
ヘルシー・スナックに対する需要の高まり
世界市場は、主にヘルシーで栄養価の高いスナック菓子に対する消費者の嗜好の高まりによって、大きな成長を遂げています。豊富な栄養成分で知られるマカダミアナッツは、健康的な脂肪、ビタミン、ミネラルを多く含み、バランスの取れた食生活を送りたい消費者にとって理想的な選択肢です。より健康的な食習慣へのシフトは、ナッツやドライフルーツを摂取することの利点に対する意識の高まりと相まって、マカダミア市場の成長を後押ししています。この動向は、ナッツが心臓の健康、体重管理、糖尿病予防に好影響を与えることを強調する調査結果の増加によって裏付けられています。消費者の健康志向が高まるにつれて、こうしたナッツの需要は引き続き高まり、市場の成長をさらに促進すると予想されます。
食品産業におけるマカダミアの素材としての拡大
マカデミアナッツの食材としての汎用性の高さは、食品業界におけるマカデミアナッツの採用拡大につながり、市場拡大の重要な要因となっています。マカデミアナッツは、菓子類、ベーカリー製品、乳製品、さらにはサラダや風味豊かな料理のクランチ要素としてなど、幅広い製品に取り入れられています。マカダミアナッツの独特な風味と食感は、様々な食品の味覚プロファイルを向上させ、食品メーカーやシェフの間で好まれる食材となっています。さらに、マカダミアオイルはその健康上の利点と高い発煙点から、調理用や化粧品への使用も増加しています。さまざまな分野での製品用途の拡大は、市場を多様化させ、成長の新たな道を開く。
マカデミア栽培の世界的拡大
マカダミア栽培の世界的拡大は、マカダミア市場を牽引する重要な要因です。もともとオーストラリア原産のマカデミアは、その経済的価値と需要の高まりにより、現在ではアフリカ、ラテンアメリカ、アジアなど世界各地で栽培されています。この拡大は、農業慣行の進歩、栽培技術の向上、異なる気候や土壌に適した品種の開発によって促進されています。その結果、生産能力の増加が世界規模での製品需要の増加に対応することが期待されます。さらに、栽培地域の拡大は製品価格の安定に貢献し、安定したサプライチェーンを保証します。このようなマカデミアナッツの生産の地理的多様化は、市場の成長を支えるだけでなく、地域の気候リスクや病気に対するマカデミアサプライチェーンの回復力を高める。
The global macadamia market size reached US$ 1.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 4.0 Billion by 2032, exhibiting a growth rate (CAGR) of 8.6% during 2024-2032. The market share continues to witness steady growth driven by the increasing consumer preference for healthy snacks, the rising demand for plant-based foods, and expanding applications in the food industry, with key players focusing on sustainable sourcing and product innovation.
Market Growth and Size: The global market is experiencing steady growth, driven by increasing consumer demand for healthy snacks and ingredients. Market size is expanding as these nuts gain popularity in both food and cosmetics industries, with a CAGR indicating significant growth over the forecast period.
Major Market Drivers: Consumer preference for nutritious and natural foods is a key driver, along with the rising popularity of plant-based diets. Technological advancements in cultivation and processing techniques are improving efficiency and quality, driving market growth.
Technological Advancements: Ongoing research and development efforts are focused on enhancing cultivation methods, such as breeding disease-resistant varieties and optimizing irrigation systems. Innovations in processing technologies are improving the product shelf life and quality, expanding their application in various industries.
Industry Applications: Macadamia nuts are widely used in food products like snacks, baked goods, and confectionery due to their rich flavor and nutritional profile. The cosmetics industry utilizes the product in skincare, haircare, and personal care products for its moisturizing and nourishing properties.
Key Market Trends: Increasing demand for sustainably sourced nuts and products reflects growing consumer awareness and environmental consciousness. The rise of e-commerce platforms and online retailing is facilitating easier access to macadamia products worldwide.
Geographical Trends: Asia-Pacific dominates the market, led by countries like China, Australia, and New Zealand, while other regions like North America and Europe are also experiencing growth. Latin America and the Middle East & Africa regions show potential for market expansion, driven by increasing consumer awareness and adoption of healthy eating habits.
Competitive Landscape: The macadamia market report has a comprehensive list of key players who are investing in R&D, expanding production capacities, and strengthening distribution networks to maintain competitiveness. Sustainability initiatives and certifications are becoming increasingly important for companies to differentiate their products and attract environmentally conscious consumers.
Challenges and Opportunities: Challenges include fluctuating weather patterns affecting crop yields, as well as labor shortages and logistical constraints. Opportunities lie in expanding product portfolios to meet diverse consumer preferences, entering new markets, and leveraging technological advancements to improve efficiency and sustainability throughout the supply chain.
Rising demand for healthy snacks
The global market is experiencing significant growth, primarily driven by the increasing consumer preference for healthy and nutritious snacks. Macadamia nuts, known for their rich nutritional profile, are high in healthy fats, vitamins, and minerals, making them an ideal choice for consumers looking to maintain a balanced diet. The shift towards healthier eating habits, coupled with the rising awareness of the benefits of consuming nuts and dry fruits, has propelled the macadamia market growth. This trend is supported by a growing body of research highlighting the positive impacts of nuts on heart health, weight management, and diabetes prevention. As consumers become more health-conscious, the demand for these nuts is expected to continue rising, further driving market growth.
Expansion of macadamia as an ingredient in the food industry
The versatility of macadamia nuts as an ingredient has led to their increased adoption in the food industry, serving as a key factor in market expansion. Macadamia nuts are being incorporated into a wide range of products, including confectionery, bakery goods, dairy products, and even as a crunch element in salads and savory dishes. Their unique flavor and texture enhance the taste profiles of various food items, making them a preferred ingredient among food manufacturers and chefs. Additionally, the use of macadamia oil in cooking and cosmetic products has seen a rise, owing to its health benefits and high smoke point. The broadening of product application across different sectors diversifies the market as well as opens up new avenues for growth.
Global expansion of macadamia cultivation
The global expansion of macadamia cultivation is a crucial factor driving the macadamia market. Originally native to Australia, macadamia trees are now being cultivated in various parts of the world, including Africa, Latin America, and Asia, due to their economic value and growing demand. This expansion is facilitated by advancements in agricultural practices, improved cultivation techniques, and the development of varieties suited to different climates and soils. As a result, the increase in production capacity is expected to meet the rising product demand on a global scale. Furthermore, the expansion of cultivation areas contributes to the stabilization of product prices and ensures a steady supply chain. This geographical diversification of the production of these nuts not only supports the market's growth but also enhances the resilience of the macadamia supply chain against regional climatic risks and diseases.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional and country levels for 2024-2032. Our report has categorized the market based on nature, form, distribution channel and industry vertical.
Organic
Conventional
Conventional accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the nature. This includes organic and conventional. According to the report, conventional represented the largest segment.
The conventional segment dominates the market in terms of nature, reflecting the prevalence of conventionally grown and processed nuts in the industry. Conventional farming practices involve the use of synthetic fertilizers, pesticides, and herbicides to maximize yield and protect crops from pests and diseases. Stringent regulations and certification programs ensure product safety and compliance with food safety standards, reassuring consumers of the quality and integrity of conventional macadamia products. The widespread availability and affordability of conventionally produced nut variants contribute to their dominance in the market.
On the other hand, the organic segment within the market is witnessing steady growth driven by increasing consumer awareness and demand for organic and sustainable food products. Organic product variants are cultivated without the use of synthetic chemicals or genetically modified organisms (GMOs), adhering to strict organic farming practices that prioritize soil health, biodiversity, and environmental sustainability. Organic certification ensures that the nuts are grown, harvested, and processed according to organic standards, offering consumers reassurance regarding product purity and ethical production methods.
Raw
Roasted
Coated
Raw holds the largest share in the industry
A detailed breakup and analysis of the market based on the form have also been provided in the report. This includes raw, roasted, and coated. According to the report, raw accounted for the largest market share.
Raw nuts represent the largest segment within the form category, due to their natural state and versatility in numerous culinary applications. Raw nuts are favored by consumers seeking unprocessed, nutrient-dense foods and are widely used in snacking, baking, and cooking, which is resulting in a higher product uptake. Renowned for their rich, buttery flavor and crunchy texture, raw nuts offer a wholesome and satisfying eating experience. In addition to this, food manufacturers and retailers capitalize on the growing demand for raw nuts by offering a diverse range of packaging sizes and formats to cater to various consumption preferences and usage occasions.
On the other hand, roasted constitutes a smaller yet significant segment within the form classification, appealing to consumers seeking enhanced flavor profiles and texture variations. Roasting intensifies the nut's natural flavors and adds depth to its taste, making it a popular choice for snacking and gourmet applications. Roasted nuts are often seasoned or coated with spices, herbs, or sweeteners to create indulgent and savory offerings that cater to diverse palates.
Moreover, the coated segment involves enrobing the nuts in various coatings such as chocolate, caramel, honey, or confectionery glazes, enhancing their taste and texture to create irresistible confections. Coated macadamia nuts offer a delightful combination of crunchy nuts and sweet or savory coatings, making them popular as gourmet snacks, dessert toppings, or gifts. This segment benefits from the growing demand for premium and artisanal nut products, particularly during festive seasons and special occasions when consumers indulge in decadent treats.
Online
Offline
Offline represents the leading market segment
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes online and offline. According to the report, offline represented the largest segment.
The offline distribution channel dominates the global market, encompassing traditional retail outlets such as supermarkets, specialty stores, and convenience stores. This segment's prominence is attributed to consumer preferences for physically inspecting and purchasing products, as well as the widespread availability of the product in brick-and-mortar establishments. Additionally, offline channels facilitate immediate access to products, fostering impulse purchases and providing opportunities for brand visibility through attractive displays and promotions. Retailers leverage their established networks and customer relationships to drive sales, contributing significantly to the overall market revenue.
On the other hand, the online distribution channel is experiencing rapid growth fueled by increasing internet penetration and e-commerce adoption. Online platforms offer convenience, extensive product assortments, and the ability to reach a broader audience beyond geographical limitations. Consumers are drawn to the ease of online shopping, which allows for seamless browsing, comparison, and doorstep delivery of the products. E-commerce players capitalize on digital marketing strategies, user-friendly interfaces, and secure payment options to enhance the online shopping experience and capture a share of the expanding market.
Food and Beverages
Cosmetics
Others
A detailed breakup and analysis of the market based on the industry vertical have also been provided in the report. This includes food and beverages, cosmetics, and others.
The food and beverages segment within the market is experiencing robust growth, fueled by the rising demand for healthy and nutritious ingredients. These nuts are increasingly incorporated into various food products such as snacks, baked goods, confectionery, and dairy alternatives due to their rich flavor profile and health benefits. Health-conscious consumers are gravitating towards macadamia-based products, attracted by their high content of monounsaturated fats, vitamins, and minerals. Additionally, their versatility allows for their use in both sweet and savory applications, contributing to their popularity among manufacturers seeking to diversify their product offerings and cater to evolving consumer preferences for natural, wholesome ingredients.
On the other hand, the cosmetics industry, macadamia oil has emerged as a sought-after ingredient renowned for its moisturizing and nourishing properties. Macadamia oil is rich in fatty acids and antioxidants, making it an ideal component for skincare, haircare, and personal care products. It is prized for its ability to hydrate, soften, and protect the skin and hair, offering natural solutions for addressing dryness, damage, and aging concerns. With the growing demand for clean and sustainable beauty products, the oil's natural origin and beneficial effects resonate with consumers seeking effective yet gentle formulations.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Asia-Pacific leads the market, accounting for the largest macadamia market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (United States, and Canada), Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, United Kingdom, Italy, Spain, Russia, and others), Latin America (Brazil, Mexico, and others), and Middle East and Africa. According to the report, Asia Pacific was the largest market for macadamia.
Asia-Pacific stands as the largest segment in the global market, driven by growing consumption in countries like China, Australia, and New Zealand. The region benefits from a rich agricultural landscape conducive to cultivation, coupled with increasing awareness of the nut's health benefits and versatility in culinary applications. Additionally, the expansion of retail channels and e-commerce platforms further facilitates market growth, allowing consumers easier access to various related products.
North America represents a prominent market, driven by a growing preference for healthy snacking options among health-conscious consumers. The United States, in particular, accounts for a significant share of the North American market, with consumers increasingly incorporating macadamia nuts into their diets for their nutritional value and indulgent flavor profile. Moreover, the presence of well-established food manufacturers and innovative product offerings contribute to sustained market growth in North America.
Europe represents a steadily growing market, driven by increasing consumer awareness of the health benefits associated with the product and rising demand for premium and natural ingredients in the food industry. The growing popularity of plant-based diets and the emphasis on clean label and organic products further contribute to market expansion in Europe. Additionally, the presence of discerning consumers willing to pay a premium for high-quality, nutritious foods supports the augmenting product demand in the region.
Latin America represents a niche yet growing market, driven by increasing consumer interest in healthy and exotic ingredients. While consumption levels are comparatively lower than in other regions, the product demand is on the rise, fueled by their incorporation into gourmet products, confectionery, and snacks. Moreover, the rapid expansion of the health and wellness trend across Latin America is expected to further drive market growth.
The Middle East and Africa represent a nascent but promising market, with increasing consumer awareness of the nut's health benefits and growing demand for premium snacks and ingredients. The rising popularity of healthier snacking options and the influence of western dietary trends are driving the product demand in the Middle East and Africa, with opportunities for market expansion in the coming years.
Key players in the market are actively engaged in strategic initiatives aimed at strengthening their market position and driving sustainable growth. These initiatives include investments in research and development (R&D) to enhance cultivation techniques, improve crop yields, and develop innovative macadamia-based products tailored to evolving consumer preferences. Additionally, the major players are focusing on expanding their production capacities and global distribution networks to meet growing demand and capitalize on emerging market opportunities. Furthermore, there is a notable emphasis on sustainability practices, with companies implementing initiatives to promote responsible sourcing, minimize environmental impact, and support local communities involved in the cultivation process.
Archer-Daniels-Midland Company
Golden Macadamias
Hamakua Macadamia Nut Company
Health and Plant Protein Group Limited
Ivory Macadamias
Kenya Nut Company Ltd.
Macadamia Processing Company
Mauna Loa Macadamia Nut Corporation
Mayo Macs
MWT Foods
Nambucca Macnuts Pty Ltd.
Royal Macadamia (Pty) Ltd.
Wondaree Macadamia Nuts
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
January 16, 2024: Archer-Daniels-Midland Company announced today that it has loaded and shipped its first vessels of verified, fully traceable soybeans from the U.S. to Europe. With the completion of the initial phases of the program, and in anticipation of the new EU deforestation regulations becoming effective at the end of the year, ADM now intends to expand these capabilities to other key locations across North America in the 2024 growing season.
November 19, 2021: Golden Macadamias has joined hands with TOMRA to help it attain the highest product quality and large production volumes by leveraging TOMRA's 5C sorting machine with Biometric Signature Identification technology (BSI+).
April 23, 2021: Ivory Macadamias is processing the 2021 macadamia crop on its new Napasol pasteurization line in their Low's Creek factory in Mpumalanga. With the Napasol pasteurization technology Ivory Macadamias can boast a guaranteed performance in macadamia safety and quality.