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市場調査レポート
商品コード
1597456
マカダミアバター市場- 世界の産業規模、シェア、動向、機会、予測、セグメント、製品タイプ別、形態別、用途別、地域別、競合、2019年~2029年Macadamia Butter Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Form, By Application, By Region & Competition, 2019-2029F |
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カスタマイズ可能
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マカダミアバター市場- 世界の産業規模、シェア、動向、機会、予測、セグメント、製品タイプ別、形態別、用途別、地域別、競合、2019年~2029年 |
出版日: 2024年11月25日
発行: TechSci Research
ページ情報: 英文 183 Pages
納期: 2~3営業日
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世界のマカダミアバター市場は、2023年に1億3,994万米ドルと評価され、予測期間中のCAGRは7.75%で、2029年には2億1,903万米ドルに達すると予測されています。
この堅調な市場軌跡は、より健康的で栄養価の高い食品オプションに対する消費者の急増する食欲が原動力となっています。有益な脂肪、ビタミン、ミネラルを豊富に含むマカダミアバターは、より健康的な代用品を求める消費者の嗜好の進化とシームレスに融合します。マカダミアバターは、心臓血管の健康に有益な一価不飽和脂肪酸を豊富に含んでおり、従来のバターやスプレッドに代わるものを求める健康志向の人々に大いにアピールします。
市場概要 | |
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予測期間 | 2025-2029 |
市場規模:2023年 | 1億3,994万米ドル |
市場規模:2029年 | 2億1,903万米ドル |
CAGR:2024年~2029年 | 7.75% |
急成長セグメント | オーガニック |
最大市場 | 北米 |
米国に次ぐマカデミアナッツ・カーネルの輸入国である欧州は、世界の輸入量の約3分の1を占める。輸入総量の停滞にもかかわらず、発展途上国の供給業者には機会が残されています。2022年には、欧州の輸入量は7,700トン、1億1,800万米ドルに達しました。新興諸国からの輸入は5年間で1,000トン以上増加し、2018年の5,600トンから2022年には6,700トンに増加します。欧州域内貿易はさらに3,100トン増えます。この貿易には、輸入された生のマカデミアナッツの核の再輸出だけでなく、焙煎などの付加価値加工も含まれます。
食品アレルギーや不耐症に関する意識の高まりとともに、植物ベースの食生活の採用が急増していることが、マカダミアバターの採用をさらに後押ししています。植物性またはアレルゲンフリーの食事に傾倒する消費者が増えていることを考えると、マカダミアバターは、すべての人に合うとは限らない従来の乳製品やナッツベースのバターの立派な代替品として浮上しています。さらに、その滑らかな食感と豊かな風味は、食生活の主食としての魅力を高めています。買い物客が持続可能性と倫理的な調達にますます価値を置くようになる中、マカダミアバターは責任ある調達品としての評判から恩恵を受け、その市場アピールを増幅させています。プレミアム食品と職人的食品分野の成長もマカダミアバターへの関心の拡大を支えています。eコマースの台頭は、マカダミアバターのようなニッチ商品へのアクセスを民主化し、より幅広い消費者層へのリーチを可能にしています。これらの要素を総合すると、マカダミアバターの世界市場は今後数年間、前向きな成長が見込まれます。
より健康的な食品オプションに対する消費者需要の高まり
植物ベースの食生活の台頭
高い生産コスト
他のナッツバターとの競合
特殊食品の人気の高まり
eコマースの拡大とアクセスしやすさ
The global Macadamia Butter Market was valued at USD 139.94 Million in 2023 and is expected to reach USD 219.03 Million by 2029 with a CAGR of 7.75% during the forecast period. This robust market trajectory is driven by the surging appetite among consumers for healthier and more nutritious food options. Macadamia butter, enriched with beneficial fats, vitamins, and minerals, merges seamlessly with the evolving consumer preference for healthier substitutes. With its notable content of monounsaturated fats beneficial for cardiovascular health macadamia butter appeals greatly to health-conscious individuals seeking alternatives to conventional butter and spreads.
Market Overview | |
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Forecast Period | 2025-2029 |
Market Size 2023 | USD 139.94 Million |
Market Size 2029 | USD 219.03 Million |
CAGR 2024-2029 | 7.75% |
Fastest Growing Segment | Organic |
Largest Market | North America |
Europe, the second-largest importer of macadamia nut kernels after the United States, accounts for about one-third of global imports. Despite stagnation in total imports, opportunities remain for suppliers from developing countries. In 2022, European imports reached 7,700 tonnes valued at USD118 million. Imports from developing countries increased by over 1,000 tonnes in five years, rising from 5,600 tonnes in 2018 to 6,700 tonnes in 2022. Internal European trade adds another 3,100 tonnes. This trade involves not only the re-export of imported raw macadamia nut kernels but also value-added processes, such as roasting.
The burgeoning adoption of plant-based diets, alongside heightened awareness regarding food allergies and intolerances, further propels the adoption of macadamia butter. Given that an increasing number of consumers are gravitating towards plant-based or allergen-free diets, macadamia butter emerges as a commendable alternative to traditional dairy-based and other nut-based butter, which may not be suited for everyone. Moreover, its smooth texture and rich flavor enhance its desirability as a dietary staple. As shoppers increasingly value sustainability and ethical sourcing, macadamia butter benefits from its reputation as a responsibly sourced product, amplifying its market appeal. Growth in the premium and artisanal food segments also supports expanded interest in macadamia butter, with consumers ready to pay extra for distinctive and high-quality food offerings. The rise of e-commerce has democratized access to niche products such as macadamia butter, enabling it to reach a wider consumer base. Collectively, these elements reflect a positive growth outlook for the Global Global Macadamia Butter Market in the forthcoming years.
Key Market Drivers
Growing Consumer Demand for Healthier Food Options
Fueled by a burgeoning interest in healthier food choices, consumer demand is increasingly shifting towards nutritious offerings. Macadamia butter stands out due to its rich composition of healthy fats, vitamins, and minerals, complementing this trend. Its significant monounsaturated fat content-known for heart health advantages resonates particularly well with health-focused consumers searching for alternatives to traditional butter and spreads. The nutrient-dense nature of macadamia butter dovetails with the current consumer inclination towards better food selections, making it a compelling choice. Besides, as more individuals become aware of the health impacts of their diets, there is a noticeable shift towards foods that provide nutritional benefits without compromising taste.
Rise of Plant-Based Diets
The increasing inclination towards plant-based diets, coupled with greater sensitivity to food allergies and intolerances, is markedly benefiting the market. A growing number of people are opting for plant-based or allergen-free options, and macadamia butter presents a practical substitute for dairy-based and conventional nut butter, which may not be suitable for all. The proliferation of veganism and growing numbers of lactose-intolerant individuals create additional demand for plant-based products. Macadamia butter, with its creamy texture and rich flavor, becomes an appealing choice for those aiming to diversify their diet within plant-based guidelines.
Data from Google Trends reveals a notable global rise in interest in veganism 2022. Leading regions for this trend include Israel, Australia, the United Kingdom, Austria, and New Zealand. In Canada, the number of vegetarians has surged by 250%, with over 2.3 million vegetarians and 850,000 vegans reported in 2020.
Key Market Challenges
High Cost of Production
A significant roadblock in the global macadamia butter market is the high production cost, which directly impacts pricing and accessibility. Macadamia nuts rank among the most expensive nuts due to their demanding cultivation needs, slow growth pace, and susceptibility to pests. These high raw material costs translate to higher prices for macadamia butter, making it pricier than other nut butter. Such premium pricing limits its reach to a broader consumer base, necessitating innovative approaches to reduce production costs while maintaining quality. Ongoing investment in sustainable farming and advanced processing technologies could help alleviate these costs over time.
Competition from Other Nut Butters
Another notable challenge is the intense competition from established nut butter like almond, peanut, and cashew butter. Although macadamia butter boasts a unique nutritional profile and distinct flavor, it contends with these well-entrenched products that enjoy a loyal customer base. Moreover, these alternatives usually come at a lower cost, appealing to price-conscious shoppers. Educating consumers about the particular benefits of macadamia butter and employing strategic marketing efforts can help position it effectively within this competitive environment.
Key Market Trends
Increasing Popularity of Specialty Foods
The surge in the specialty food sector, including premium and artisanal categories, has further boosted interest in macadamia butter. Consumers show an increasing willingness to pay a premium for unique and high-quality food items, and macadamia butter's exotic appeal meets this demand. Premium and artisanal foods are often associated with superior quality, taste, and sustainability, aligning with the contemporary consumer values. As specialty foods gain popularity, the demand for macadamia butter as a unique and luxurious product is set to grow. The expanding number of specialty food retailers and the growing trend towards gourmet and handcrafted foods further emphasize this trend.
E-commerce Expansion and Accessibility
The rise of e-commerce has made niche products like macadamia butter more accessible, broadening its market reach. Online platforms have democratized access to various culinary products previously limited to specialty stores or specific regions. The ease of online shopping and the capability to compare products and prices across numerous sellers enhance consumer choices. E-commerce platforms also enable brands to interact directly with consumers, collect feedback, and adjust offerings to meet market demands. Furthermore, online sales channels facilitate international distribution, offering opportunities to tap into global markets and cater to a diverse customer base seeking unique and high-quality food products.
Segmental Insights
Product Type Insights
Analyzing by nature, the conventional segment dominated the market with a revenue share in 2023. The rising popularity of conventional macadamia butter as a healthy, nutrient-rich alternative to other nut butter fuels this market. Consumers appreciate its creamy, rich texture and high healthy fats, vitamins, and minerals content. Increasing awareness about the health benefits of macadamia nuts and the growing demand for natural, minimally processed foods drive market growth. The leading position of the conventional segment is bolstered by continuous consumer education about the nutritional benefits and versatility of macadamia butter.
Form Insights
By form, the roasted segment led the market in 2023, capturing the largest revenue share. The roasting process enriches the nutty flavors, adding depth to the taste, making it popular among food enthusiasts and health-conscious consumers. The growing trend towards natural and organic food products further drives demand for this premium nut butter. The distinctive flavor profile of the roasted segment appeals to consumers seeking satisfying and rich taste experiences. The raw segment is projected to grow at the fastest rate, during the forecast period. As more consumers recognize the benefits of raw, minimally processed foods, macadamia butter with its creamy texture and high nutrient profile, including healthy fats and antioxidants gains traction. Trends favoring vegan and gluten-free diets and macadamia butter's versatility in sweet and savory recipes further support market growth. The growth of the raw segment reflects a larger consumer shift towards clean eating and natural products, underscoring the demand for unprocessed, pure food options.
Regional Insights
The macadamia butter market in North America is expected to grow at the highest CAGR. Increased consumer demand for healthy, plant-based alternatives to traditional spreads and butter primarily drives this growth. Enhanced awareness regarding the nutritional benefits of macadamia nuts, including their high content of healthy fats, vitamins, and antioxidants, combined with the trend toward clean eating and organic products, fosters market expansion. The widespread availability of macadamia butter in various retail and online channels further boosts its popularity. North America's dynamic market, characterized by health-conscious consumers and a rich food culture, makes it a significant growth area for macadamia butter. In the U.S., the macadamia butter market is anticipated to grow at the highest CAGR. The increasing health consciousness among consumers, driving demand for products with beneficial nutritional profiles, including healthy fats and reduced sugar content, fuels this growth. Additionally, macadamia butter's unique, creamy texture and flavor are appealing to those seeking gourmet, premium food experiences. The rise of specialty food stores and online platforms further enhances its accessibility to a broader audience. The U.S. market's expansion is driven by heightened awareness of macadamia butter's health benefits and growing demand for high-quality, nutritious food options.
In this report, the global Macadamia Butter Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies presents in the global Macadamia Butter Market.
Global Macadamia Butter Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: