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獣医サービス市場レポート：サービス別、動物タイプ別、最終用途別、地域別、2024～2032年

Veterinary Service Market Report by Service (Surgery, Diagnostic Tests and Imaging, Physical Health Monitoring, and Others), Animal Type (Companion Animal, Farm Animal), End Use (Veterinary Clinic, Veterinary Hospital), and Region 2024-2032
出版日: | 発行: IMARC | ページ情報: 英文 137 Pages | 納期: 2～3営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=156.58円
獣医サービス市場レポート：サービス別、動物タイプ別、最終用途別、地域別、2024～2032年
出版日: 2024年04月08日
発行: IMARC
ページ情報: 英文 137 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界の獣医サービス市場規模は、2023年に1,131億米ドルに達しました。今後、IMARC Groupは、市場は2032年までに1,700億米ドルに達し、2024～2032年の間に4.5%の成長率（CAGR）を示すと予測しています。

獣医サービスは、動物の病気、人獣共通感染症、食中毒の監視、早期診断、治療に利用されます。動物由来食品中の動物用医薬品の残留や抗菌剤耐性（AMR）の発生に関するコンプライアンス違反の可能性を最小限に抑えるため、抗菌剤などの動物用医薬品に依存しています。これに加えて、食品生産者、加工業者、流通業者に対する認識を高め、動物生産食品の安全性に取り組むことを支援します。

獣医サービスの市場動向：

動物に由来するヒトの病原体の数が増加する中、獣医サービスは現在、動物を保護し、公衆衛生を守り、食品の安全を確保するためにますます不可欠になっています。このことは、世界中でコンパニオンアニマルの飼育が増加していることと相まって、市場の成長を刺激する重要な要因の一つとなっています。さらに、多くの国の政府は、コロナウイルス病（COVID-19）の発生を理由に遠隔医療と獣医師と患者の関係（VCPR）の規制を緩和し、ペットの親が遠隔医療を利用できるようにしています。遠隔医療は獣医において、術後のチェック、皮膚科的な問題、行動上の問題、慢性疾患を持つペットの定期的な経過観察などに利用されており、これにより獣医師はペットを直接診察することなく治療を処方することができます。これは、オンライン・ペット薬局や定期購入サービスによるフードや製品の配達など、ペットサービスの最近の拡大と相まって、市場の成長を促しています。これとは別に、病気の負担を最小限に抑え、動物の健康と福祉の水準を向上させるためのワクチン、抗菌剤、診断ツールなどの動物衛生バイオテクノロジーの進歩が、市場にプラスの影響を与えています。さらに、畜産部門の著しい成長は、今後数年間、市場に明るい展望をもたらすと予測されています。

本レポートで扱う主要質問

  • 2023年の世界の獣医サービス市場規模は？
  • 2024～2032年にかけての世界の獣医サービス市場の予想成長率は？
  • 世界の獣医サービス市場を牽引する主要因は何か？
  • COVID-19が世界の獣医サービス市場に与えた影響は？
  • 世界の獣医サービス市場のサービス別区分は？
  • 動物タイプ別に見た獣医サービスの世界市場内訳は？
  • 世界の獣医サービス市場の主要地域は？
  • 世界の獣医サービス市場の主要参入企業は？

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査目的
  • 利害関係者
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要産業動向

第5章 世界の獣医サービス市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：サービス別

  • 手術
  • 試験・画像診断
  • フィジカルヘルスモニタリング
  • その他

第7章 市場内訳：動物タイプ別

  • コンパニオンアニマル
  • 家畜

第8章 市場内訳：最終用途別

  • 動物病院
  • 動物クリニック

第9章 市場内訳：地域別

  • 北米
    • 米国
    • カナダ
  • アジア太平洋
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
    • インドネシア
    • その他
  • 欧州
    • ドイツ
    • フランス
    • 英国
    • イタリア
    • スペイン
    • ロシア
    • その他
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • その他
  • 中東・アフリカ
    • 市場動向
    • 市場内訳：国別
    • 市場予測

第10章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第13章 価格分析

第14章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Addison Biological Laboratory Inc.
    • Armor Animal Health
    • CityVet
    • CVS Group PLC
    • Elanco Animal Health Incorporated
    • Ethos Veterinary Health LLC
    • FirstVet
    • Greencross Vets
    • Heska Corporation
    • Idexx Laboratories Inc.
    • Intervet Inc.（Merck & Co. Inc.）
    • PetIQ LLC
    • Pets at Home Group PLC
図表

List of Figures

  • Figure 1: Global: Veterinary Service Market: Major Drivers and Challenges
  • Figure 2: Global: Veterinary Service Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Veterinary Service Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 4: Global: Veterinary Service Market: Breakup by Service (in %), 2023
  • Figure 5: Global: Veterinary Service Market: Breakup by Animal Type (in %), 2023
  • Figure 6: Global: Veterinary Service Market: Breakup by End Use (in %), 2023
  • Figure 7: Global: Veterinary Service Market: Breakup by Region (in %), 2023
  • Figure 8: Global: Veterinary Service (Surgery) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 9: Global: Veterinary Service (Surgery) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 10: Global: Veterinary Service (Diagnostic Tests and Imaging) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 11: Global: Veterinary Service (Diagnostic Tests and Imaging) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 12: Global: Veterinary Service (Physical Health Monitoring) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 13: Global: Veterinary Service (Physical Health Monitoring) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 14: Global: Veterinary Service (Other Services) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 15: Global: Veterinary Service (Other Services) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 16: Global: Veterinary Service (Companion Animal) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 17: Global: Veterinary Service (Companion Animal) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 18: Global: Veterinary Service (Farm Animal) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 19: Global: Veterinary Service (Farm Animal) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 20: Global: Veterinary Service (Veterinary Clinic) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 21: Global: Veterinary Service (Veterinary Clinic) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 22: Global: Veterinary Service (Veterinary Hospital) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 23: Global: Veterinary Service (Veterinary Hospital) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 24: North America: Veterinary Service Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 25: North America: Veterinary Service Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 26: United States: Veterinary Service Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 27: United States: Veterinary Service Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 28: Canada: Veterinary Service Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 29: Canada: Veterinary Service Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 30: Asia-Pacific: Veterinary Service Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 31: Asia-Pacific: Veterinary Service Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 32: China: Veterinary Service Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 33: China: Veterinary Service Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 34: Japan: Veterinary Service Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 35: Japan: Veterinary Service Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 36: India: Veterinary Service Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 37: India: Veterinary Service Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 38: South Korea: Veterinary Service Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 39: South Korea: Veterinary Service Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 40: Australia: Veterinary Service Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 41: Australia: Veterinary Service Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 42: Indonesia: Veterinary Service Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 43: Indonesia: Veterinary Service Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 44: Others: Veterinary Service Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 45: Others: Veterinary Service Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 46: Europe: Veterinary Service Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 47: Europe: Veterinary Service Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 48: Germany: Veterinary Service Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 49: Germany: Veterinary Service Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 50: France: Veterinary Service Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 51: France: Veterinary Service Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 52: United Kingdom: Veterinary Service Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 53: United Kingdom: Veterinary Service Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 54: Italy: Veterinary Service Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 55: Italy: Veterinary Service Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 56: Spain: Veterinary Service Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 57: Spain: Veterinary Service Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 58: Russia: Veterinary Service Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 59: Russia: Veterinary Service Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 60: Others: Veterinary Service Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 61: Others: Veterinary Service Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 62: Latin America: Veterinary Service Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 63: Latin America: Veterinary Service Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 64: Brazil: Veterinary Service Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 65: Brazil: Veterinary Service Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 66: Mexico: Veterinary Service Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 67: Mexico: Veterinary Service Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 68: Others: Veterinary Service Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 69: Others: Veterinary Service Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 70: Middle East and Africa: Veterinary Service Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 71: Middle East and Africa: Veterinary Service Market: Breakup by Country (in %), 2023
  • Figure 72: Middle East and Africa: Veterinary Service Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 73: Global: Veterinary Service Industry: SWOT Analysis
  • Figure 74: Global: Veterinary Service Industry: Value Chain Analysis
  • Figure 75: Global: Veterinary Service Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Veterinary Service Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Veterinary Service Market Forecast: Breakup by Service (in Million US$), 2024-2032
  • Table 3: Global: Veterinary Service Market Forecast: Breakup by Animal Type (in Million US$), 2024-2032
  • Table 4: Global: Veterinary Service Market Forecast: Breakup by End Use (in Million US$), 2024-2032
  • Table 5: Global: Veterinary Service Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 6: Global: Veterinary Service Market: Competitive Structure
  • Table 7: Global: Veterinary Service Market: Key Players
目次
Product Code: SR112024A5549

The global veterinary service market size reached US$ 113.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 170.0 Billion by 2032, exhibiting a growth rate (CAGR) of 4.5% during 2024-2032.

A veterinary service is utilized in the surveillance, early diagnosis, and treatment of animal diseases, zoonoses, and foodborne zoonotic hazards. It relies on veterinary medicinal products, such as antimicrobial agents, to minimize the likelihood of non-compliance concerning veterinary drug residues in food of animal origin and the development of antimicrobial resistance (AMR). Besides this, it assists in increasing awareness about food producers, processors and distributors, and addressing animal production food safety.

Veterinary Service Market Trends:

With the rising number of human pathogens originating in animals, veterinary services are presently becoming increasingly essential for protecting animals, safeguarding public health, and ensuring food safety. This, in confluence with the increasing adoption of companion animals around the world, represents one of the key factors stimulating the growth of the market. Moreover, governments of numerous countries are relaxing the telemedicine and veterinarian-client-patient relationship (VCPR) regulations on account of the coronavirus disease (COVID-19) outbreak and making telemedicine available to pet parents. It is utilized in veterinary for postoperative checks, dermatologic concerns, behavioral issues, and scheduled follow-up visits for pets with chronic diseases, thereby allowing veterinarians to prescribe the treatment without the direct examination of pets. This, coupled with recent expansions in pet services, including online pet pharmacies and food and product delivery via subscription services, is impelling the market growth. Apart from this, advances in animal health biotechnologies, such as vaccines, antimicrobials, and diagnostic tools, for minimizing the burden of diseases and improving the standards of animal health and welfare are positively influencing the market. In addition, significant growth in the livestock sector is projected to create a positive outlook for the market in the upcoming years.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global veterinary service market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on service, animal type, and end use.

Breakup by Service:

Surgery

Diagnostic Tests and Imaging

Physical Health Monitoring

Others

Breakup by Animal Type:

Companion Animal

Farm Animal

Breakup by End Use:

Veterinary Clinic

Veterinary Hospital

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Addison Biological Laboratory Inc., Armor Animal Health, CityVet, CVS Group PLC, Elanco Animal Health Incorporated, Ethos Veterinary Health LLC, FirstVet, Greencross Vets, Heska Corporation, Idexx Laboratories Inc., Intervet Inc. (Merck & Co. Inc.), PetIQ LLC and Pets at Home Group PLC.

Key Questions Answered in This Report

  • 1. What was the size of the global veterinary service market in 2023?
  • 2. What is the expected growth rate of the global veterinary service market during 2024-2032?
  • 3. What are the key factors driving the global veterinary service market?
  • 4. What has been the impact of COVID-19 on the global veterinary service market?
  • 5. What is the breakup of the global veterinary service market based on the service?
  • 6. What is the breakup of the global veterinary service market based on the animal type?
  • 7. What are the key regions in the global veterinary service market?
  • 8. Who are the key players/companies in the global veterinary service market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Veterinary Service Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Service

  • 6.1 Surgery
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Diagnostic Tests and Imaging
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Physical Health Monitoring
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Others
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast

7 Market Breakup by Animal Type

  • 7.1 Companion Animal
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Farm Animal
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by End Use

  • 8.1 Veterinary Clinic
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Veterinary Hospital
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia-Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Addison Biological Laboratory Inc.
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
    • 14.3.2 Armor Animal Health
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
    • 14.3.3 CityVet
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
    • 14.3.4 CVS Group PLC
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
      • 14.3.4.3 Financials
    • 14.3.5 Elanco Animal Health Incorporated
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
      • 14.3.5.3 Financials
    • 14.3.6 Ethos Veterinary Health LLC
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
    • 14.3.7 FirstVet
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
    • 14.3.8 Greencross Vets
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
    • 14.3.9 Heska Corporation
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
      • 14.3.9.3 Financials
      • 14.3.9.4 SWOT Analysis
    • 14.3.10 Idexx Laboratories Inc.
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
      • 14.3.10.3 Financials
      • 14.3.10.4 SWOT Analysis
    • 14.3.11 Intervet Inc. (Merck & Co. Inc.)
      • 14.3.11.1 Company Overview
      • 14.3.11.2 Product Portfolio
    • 14.3.12 PetIQ LLC
      • 14.3.12.1 Company Overview
      • 14.3.12.2 Product Portfolio
      • 14.3.12.3 Financials
    • 14.3.13 Pets at Home Group PLC
      • 14.3.13.1 Company Overview
      • 14.3.13.2 Product Portfolio
      • 14.3.13.3 Financials
      • 14.3.13.4 SWOT Analysis