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市場調査レポート
商品コード
1769560
米国における獣医学サービス（第5版） - ペットケア顧客獲得競争Veterinary Services in the US, 5th Edition: Competing for the Pet Care Customer |
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| 米国における獣医学サービス（第5版） - ペットケア顧客獲得競争 |
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出版日: 2025年07月01日
発行: Packaged Facts
ページ情報: 英文 189 Pages
納期: 即日から翌営業日
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- 全表示
- 概要
- 目次
インフレと変化するペット飼育経済
米国では大流行後の長引くインフレが続いており、人間の生活必需品とペット関連製品・サービスの両方のコストが上昇し、家計に大きな影響を与えています。このような経済的な負担は、ペットへの出費を減らし、里親探しを遅らせ、場合によってはペットを手放すことにつながっています。このような環境では、手頃な価格と質の高いケアをバランスよく提供する動物病院が求められています。
伝統的な獣医学における混乱と機会
伝統的な動物病院は、利益率の低下や消費者行動の変化など、大きな課題に直面しています。しかし、戦略的パートナーシップと革新的なビジネスモデルを活用する企業や技術に精通した機関が主導することで、ペットケア業界全体が変革期を迎えています。これらの企業は、製品、サービス、デジタル・エンゲージメントの間の境界線を曖昧にし、より大きな顧客ロイヤルティとペットケア支出のシェアを獲得しています。
業界のリーダーたちは、オムニチャネルと「オムニマーケット」戦略を追求し、小売、eコマース、テクノロジーを駆使したサービスを統合して、進化する顧客の期待に応えています。診断、遠隔医療、処方箋管理、宅配を組み合わせたホリスティックなペット・ウェルネス・エコシステムにますます注目が集まっています。
進化する消費者行動と人口動態の変化
若いペットの飼い主、特にミレニアル世代とZ世代が、包括的なワンストップ・ペットケア・ソリューションの需要を牽引しています。これらの消費者は、利便性、パーソナライゼーション、ハイタッチサービスを重視し、人間の健康やウェルネスに対する期待を反映していることが多いです。その結果、動物医療、ペットフード、グルーミング、ペット保険などを一括して提供する企業が人気を集めています。
オンラインペット薬局が台頭
COVID-19の大流行時にペット用品のオンライン販売が急増し、飼い主の買い物の仕方が大きく変わっています。Packaged Factsによると、eコマースによるペット用品の売上は2025年までに2020年の2倍になると予測されています。Packaged Factsによると、eコマースによるペット用品の売上は、2025年までに2020年の水準に倍増すると予測されています。この変化は、オンライン・ペット用品の小売業者や薬局の収益を押し上げる一方で、これまで利益率の高い院内投薬販売に依存してきた従来の動物病院を脅かすものでもあります。動物医療サービスはコストの正常化に直面しており、診療所はこの新時代において収益性を維持するためにイノベーションを起こさなければなりません。Chewy Pharmacyの2018年の立ち上げと、Amazonの2025年の動物用処方箋への参入は、eコマース大手が消費者直販ソリューションでこの分野をターゲットにしていることを例証しています。このシフトは、獣医師にとってリスクとチャンスの両方を生み出します。獣医師は処方箋収入を失うかもしれませんが、デジタルプラットフォームと提携したり、独自のオンラインサービスを開始したりすることもできます。
獣医学サービス市場レポート-2025年版
新たに発表されたレポート「米国における獣医学サービス（第5版） - ペットケア顧客獲得競争」は、進化する獣医学セクターを包括的に分析しています。主な洞察は以下の通りです：
売上高と成長動向（2019年～2029年）：2029年までの予測を含む、獣医学サービスの収益に関する詳細なデータ。
獣医対小売売上高：臨床サービス、ペット薬、医療以外の実践的サービス（グルーミング、ボーディング、デイケア、トレーニング）の内訳。
eコマースと競合戦略：大手企業がオムニチャネル戦術をどのように活用し、顧客体験を再構築しているか。
顧客の利用パターン：ペットの飼育状況、動物病院への来院頻度、消費行動に関するデータ。
ペットの飼い主の人口統計：動物用医薬品、処方ペットフード、介護サービスに関する消費者行動についての洞察。
当レポートは、Packaged Factsが実施した「2025年ペット飼育者調査」の独自データに基づくもので、急速に変化する今日の動物病院とペットケアの状況をナビゲートする利害関係者にとって不可欠な資料となります。
目次
第1章 エグゼクティブサマリー
- 範囲と調査手法
- 対象範囲
- 調査手法
- 地域別分科会
- セクター概要
- 過去および予測の売上高とシェア
- 獣医学サービスとオムニマーケット戦略
- 獣医学サービスの利用状況と顧客パターン
- 機会
- 住宅価格高騰の危機とペット数への影響
- 猫に正当な扱いを与える
- ペット業界のオムニマーケットでの競争
- eコマースと処方ペット薬
- 新しい獣医診療モデルとサービスの優先順位
- 高齢および太りすぎのペット
第2章 獣医学分野の売上と成長
- 章のハイライト
- 獣医の収入概要
- 現在の売上と過去の売上
- 犬と猫の収益シェア
- サービス収益と製品収益
- ペット医薬品支出における診療所レベルの数量動向
- 消費者物価指数インフレ率
- 獣医学費支出パターンと課題
- 経済的ストレスと獣医ケアの利用率
- フラットドッグの人口動向と陰性患者数
- ペットケアにおける獣医師の重要性に対する世代間の課題
- トップライン売上予測
第3章 獣医業界の競合情勢
- 章のハイライト
- サービスプロバイダーの概要
- 獣医診療所の数と範囲
- 地域および/または企業
- 大手企業オペレーター
- 獣医ケアとオムニマーケット戦略
- サービスプロバイダーの種類別の使用パターン
- 世代パターン
- 獣医ケアウェルネスプランとロイヤルティプログラム
- テクノロジー主導の変革の一側面としての遠隔医療
- 手持ち在庫と自宅在庫の動向
第4章 獣医学におけるコア使用パターン
- 章のハイライト
- 獣医学サービスの利用と支出パターン
- 利用率と顧客基盤
- 獣医顧客基盤が4,700万世帯に減少
- 獣医患者の4分の3は犬
- ペットの年齢別獣医顧客の分布
- 定期検診と緊急・救急診療の受診パターン
- 獣医の診察を受ける理由
- 獣医の診察回数別パターン
- 獣医学サービスの利用における所得要因
- 顧客世帯あたりの獣医医療費支出
第5章 獣医顧客の人口統計
- 章のハイライト
- 全体的な人口動態のパターンと偏り
- 人口統計別顧客基盤の増減
- 犬を飼っている人/猫を飼っていない人の人口統計パターン
- 人口統計別顧客基盤の増減
- 猫を飼っている人（犬を飼っていない人）の人口統計パターン
- 猫を飼っている家庭がペット数増加の勢いを増している
- 人口統計別顧客基盤の増減
第6章 セクター間競合の展望
- 章のハイライト
- 獣医学分野とペット医薬品
- ペット用医薬品・サプリメントの総売上
- 獣医部門と小売部門の売上
- 競合情勢
- 競争環境における機会
- オムニマーケットの視点
- Amazonがペット用処方薬の競争に参入
- トップライン売上予測
- ノミ駆除製品の使用率と顧客基盤
- 犬・猫の飼育状況別、獣医ノミ駆除剤の顧客数の割合
- 獣医ノミ駆除の主な対象者
- 獣医学分野とペットフード
- ペットフード全体の売上
- 獣医部門と小売部門の売上
- 競合情勢
- 競争環境における機会
- ペットの栄養と予防ケアを最優先するペットの飼い主
- 獣医の診療と飼い主の優先事項
- オムニマーケットの視点
- トップライン売上予測
- 獣医用ペットフードの使用率と顧客基盤
- 犬・猫の飼育状況別獣医用ペットフード顧客の割合
- 獣医用ペットフードの主な顧客層
- 獣医部門および非医療ペットサービス
- 非医療ペットサービス全体の売上
Inflation and Changing Pet Ownership Economics
As Americans continue to navigate persistent post-pandemic inflation, rising costs for both human necessities and pet-related products and services have significantly impacted household budgets. This financial strain has led to reduced pet spending, delayed adoptions, and, in some cases, pet relinquishment. In this environment, veterinary services that offer a balance of affordability and quality care are in high demand.
Disruption and Opportunity in Traditional Veterinary Care
Legacy veterinary practices face mounting challenges, including declining margins and shifting consumer behaviors. However, the broader pet care industry is undergoing transformation, led by corporate and tech-savvy players leveraging strategic partnerships and innovative business models. These companies are blurring the lines between product, service, and digital engagement to capture greater customer loyalty and share of pet care spending.
Industry leaders are pursuing omnichannel and "omnimarket" strategies, integrating retail, e-commerce, and tech-enabled services to meet evolving customer expectations. The focus is increasingly on holistic pet wellness ecosystems that combine diagnostics, telehealth, prescription management, and home delivery.
Evolving Consumer Behavior and Demographic Shifts
Younger pet owners, especially Millennials and Gen Z, are driving demand for comprehensive, one-stop pet care solutions. These consumers value convenience, personalization, and high-touch service - often mirroring their expectations for human health and wellness. As a result, companies that offer bundled services across veterinary care, pet food, grooming, and pet insurance are gaining traction.
Online Pet Pharmacies Gain Ground
Online sales of pet products surged during the COVID-19 pandemic, reshaping how pet owners shop. This trend continues to accelerate: according to Packaged Facts, e-commerce pet product sales are projected to double 2020 levels by 2025. While this shift boosts revenue for online pet retailers and pharmacies, it threatens traditional veterinary practices that have historically relied on high-margin in-house medication sales. With veterinary services facing cost normalization, practices must innovate to maintain profitability in this new era. Chewy Pharmacy's 2018 launch and Amazon's 2025 entry into veterinary prescriptions exemplify how e-commerce giants are targeting this space with direct-to-consumer solutions. This shift creates both risks and opportunities for veterinarians: while they may lose some prescription revenue, they can also partner with digital platforms or launch their own online offerings.
Veterinary Services Market Report - 2025 Edition
The newly released report, Veterinary Services in the U.S.: Competing for the Pet Care Customer, 5th Edition, provides a comprehensive analysis of the evolving veterinary sector. Key insights include:
Sales and Growth Trends (2019-2029): In-depth data on veterinary service revenue, including projections through 2029.
Veterinary vs. Retail Sales: Breakouts of clinical services, pet medications, and hands-on non-medical services (grooming, boarding, daycare, and training).
E-commerce and Competitive Strategy: How major players use omnichannel tactics to reshape the customer experience.
Customer Usage Patterns: Data on pet ownership, veterinary visit frequency, and spending behaviors.
Pet Owner Demographics: Insights into consumer behavior across veterinary medications, prescription pet food, and care services.
Based on proprietary data from Packaged Facts' 2025 Surveys of Pet Owners, this report is a vital resource for stakeholders navigating today's rapidly changing veterinary and pet care landscape.
Table of Content
CHAPTER 1: EXECUTIVE SUMMARY
- SCOPE AND METHODOLOGY
- Scope of Coverage
- Research Methodology
- Regional Breakouts
- Figure 1-1. National Map by State, Geographic Region, and Census Region
- SECTOR OVERVIEW
- Historical and Projected Sales and Shares
- Veterinary Services and Omnimarket Strategies
- Veterinary Service Usage and Customer Patterns
- OPPORTUNITIES
- The Affordability Crisis and Pet Population Impacts
- Table 1-1. Topline Pet Ownership Rates by Dog/Cat Ownership Classification, 2019 - 2024 (percent of overall households)
- Giving Cats Their Due
- Table 1-2. Household Ownership Base: Dogs vs. Cats, 2018 - 2024 (thousands)
- Table 1-3. Selected Demographic Gains in Dog or Cat Veterinary Services Demographics, 2021 vs. 2024 (thousand households and percent change)
- Competing within Pet Industry Omnimarket
- E-Commerce and Prescription Pet Medications
- Figure 1-2. How Pet Medications Requiring a Vet's Prescription Were Purchased, 2023 vs. 2025 (percent of customers)
- New Veterinary Practice Models and Service Priorities
- Table 1-4. Pet Care Services Considered Most Important to Health and Wellness: Overall and by Generational Cohort, 2025 (percent of dog/cat owners)
- Figure 1-3. Topics on Which Pet Parents Would Like More Guidance from Their Veterinarians, 2025 (percent of veterinary customers)
- Senior and Overweight Pets
CHAPTER 2: VETERINARY SECTOR SALES AND GROWTH
- CHAPTER HIGHLIGHTS
- OVERVIEW OF VETERINARY REVENUES
- Current and Historical Sales
- Table 2-1. US Veterinary Sector Revenues, 2019 - 2024 (billion dollars and percent change)
- Dog Versus Cat Share of Revenues
- Table 2-2. Veterinary Sector Revenues by Animal Type: Dogs, Cats, and Other Pets, 2024 (billion dollars and percent share)
- Service vs. Product Revenues
- Table 2-3. Veterinary Sector Revenues: Overall and by Services vs. Products, 2019 - 2024 (million dollars and percent change)
- Practice-Level Volume Trends in Pet Medication Spending
- Consumer Price Index Inflation
- Figure 2-1. Annual Consumer Price Index Inflation Rates for Veterinary Services, 2015 - 2024 (percent)
- Veterinary Care Spending Patterns and Challenges
- Figure 2-2. Changes in Levels of Veterinary Spending in Last 12 Months: Dog vs. Cat Owners, 2025 (percent of vet services customers with 2+ years as pet owners)
- Figure 2-3. Significant Pet Care Challenges Faced by Veterinary Customers, 2025 (percent)
- Economic Stress and Vet Care Usage Rates
- Figure 2-4. Patterns for Receiving or Foregoing Veterinary Care, November 2024 - January 2025 (percent of pet owners)
- Flat Dog Population Trends and Negative Patient Counts
- Table 2-4. Topline Pet Ownership Rates by Dog/Cat Ownership Classification, 2019 - 2024 (percent of overall households)
- Figure 2-5. Year-Over-Year (YoY) Change in Number of Active Patients, May 2024 - March 2025 (percent)
- Figure 2-6. Year-Over-Year (YoY) Change in Veterinary Patient Visits, May 2024 - March 2025 (percent)
- Generational Challenges to the Centrality of Veterinarians to Pet Care
- Figure 2-7. Gallup Poll Data on the Gen Z Trust Landscape (percent)
- Table 2-5. Most Important Sources of Pet Care Information: By Generational Cohort, 2025 (percent)
- Topline Sales Projections
- Table 2-6. Projected US Veterinary Sector Revenues: Overall and by Services vs. Products, 2024, 2025P, and 2029P (million dollars and percent change)
CHAPTER 3: VETERINARY SECTOR COMPETITIVE LANDSCAPE
- CHAPTER HIGHLIGHTS
- OVERVIEW OF SERVICE PROVIDERS
- Number and Range of Veterinary Practices
- Local and/or Corporate
- Leading Corporate Operators
- Vet Care and Omnimarket Strategies
- Usage Patterns by Service Provider Type
- Table 3-1. Usage Rates for Veterinary Services by Type of Provider: Dog Owners vs. Cat Owners, 2025 (percent of veterinary customers)
- Generational Patterns
- Figure 3-1. Usage Rates for Local, Independent Vet Practices by Generational Cohort: Dog Owners vs. Cat Owners, 2025 (percent)
- Table 3-2. Levels of Agreement with Statements Related to Vet Service Providers by Type/Location: Overall and by Generational Cohort, 2025 (percent of veterinary customers)
- Table 3-3. Most Important Sources of Pet Care Information: By Generational Cohort, 2025 (percent)
- Veterinary Care Wellness Plans and Loyalty Programs
- Illustration 3-1. Banfield Senior Optimum Wellness Plans
- Illustration 3-2. Petco Vital Care
- Telemedicine as Facet of Tech-Driven Transformation
- Illustration 3-3a. States Allowing Virtual Care-Initiated Veterinarian-Client-Patient-Relationships (VCPRs),
- Illustration 3-3b. States Prohibiting Virtual-Care Initiated Veterinarian-Client-Patient-Relationships (VCPRs),
- Table 3-4. Levels of Agreement with Selected Statements Related to Veterinary Telehealth, 2025 (percent of veterinary customers)
- On-Hand and At-Home Trends
- Illustration 3-4. Maryland Mobile Vet: "We Bring Veterinary Medicine to Your Door"
CHAPTER 4: CORE VETERINARY USAGE PATTERNS
- CHAPTER HIGHLIGHTS
- VETERINARY SERVICE USAGE AND SPENDING PATTERNS
- Usage Rates and Customer Base
- Table 4-1. Veterinary Service Usage Rates: By Dog/Cat Ownership, 2021 - 2024 (percent of dog/cat households)
- Vet Customer Base Drops to 47 Million Households
- Table 4-2. Customer Base for Veterinary Services vs. Overall Dog/Cat Household Population, 2021 - 2024 (million households)
- Dogs Account for Three-Fourths of Vet Patients
- Table 4-3. Share of Overall Pet Household Population vs. Veterinary Customers: By Dog/Cat Ownership, 2021 - 2024 (percent)
- Distribution of Veterinary Customers by Age of Pets
- Table 4-4. Distribution by Age of Pet: Overall Dog Household Population vs. Dog Veterinary Service Customers, 2021 - 2024 (percent)
- Table 4-5. Distribution by Age of Pet: Overall Cat Household Population vs. Cat Veterinary Service Customers, 2021 - 2024 (percent)
- Patterns for Regular/Check-Up vs. Urgent/Emergency Care Visits
- Figure 4-1. Patterns for Regular/Check-Up vs. Urgent/Emergency Care Veterinary Visits: For Dogs vs. Cats, 2025 (percent of dog/cat veterinary service users in last 12 months)
- Reasons for Veterinary Visits
- Table 4-6. Selected Reasons for Veterinary Visits, 2025 (percent of veterinary customers)
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- Patterns by Number of Vet Visits
- Table 4-7. Patterns for Annual Number of Visits to Vet by Selected Dog/Cat Owner Classifications, 2021 - 2024 (percent of veterinary customers)
- The Income Factor for Use of Vet Services
- Table 4-8. Indexes for Use of Veterinary Services by Household Income Bracket: By Dog/Cat Ownership, 2021 - 2024 (base index = 100)
- Vet Care Spending per Customer Household
- Table 4-9. Veterinary Care Spending by Dollar Ranges in Last 12 Months per Customer Household, 2021 - 2024 (percent)
- Table 4-10. Veterinary Care Spending by Dollar Ranges in Last 12 Months: By Household Income Grouping, 2021 - 2024 (percent)
- Table 4-11. Veterinary Care Spending by Dollar Ranges in Last 12 Months: Dog Owners Overall, Dog Owners without Senior Dogs, and Dog Owners with Senior Dogs Age 7+, 2021 - 2024 (percent)
- Table 4-12. Veterinary Care Spending by Dollar Ranges in Last 12 Months: Cat Owners Overall, Cat Owners without Senior Cats, and Cat Owners with Senior Cats Age 7+, 2021 - 2024 (percent)
CHAPTER 5: VETERINARY CUSTOMER DEMOGRAPHICS
- CHAPTER HIGHLIGHTS
- OVERALL DEMOGRAPHIC PATTERNS AND SKEWS
- The Top Variables
- Table 5-1. High- and Low-Indexing Demographics for Dog or Cat Veterinary Services, 2021 vs. 2024 (indexes among dog/cat owners)
- Gains and Losses in Customer Base by Demographic
- Table 5-2a. Selected Demographic Gains or Losses in Dog or Cat Veterinary Services Demographics, 2021 vs. 2024 (thousand households and percent change)
- Table 5-2b. Selected Demographic Gains or Losses in Dog or Cat Veterinary Services Demographics, 2021 vs. 2024 (thousand households and percent change)
- Detailed Demographic Tables
- Table 5-3a. Usage Rates for Dog or Cat Veterinary Services: By Demographic, 2021 - 2024 (percent of dog/cat households)
- Table 5-3b. Customer Base for Dog or Cat Veterinary Services: By Demographic, 2021 - 2024 (thousands of dog/cat households)
- Table 5-3c. Usage Indexes for Dog or Cat Veterinary Services: By Demographic, 2021 - 2024 (base index among dog/cat owners = 100)
- DEMOGRAPHIC PATTERNS FOR DOG/NOT CAT OWNERS
- The Top Variables
- Table 5-4. High- and Low-Indexing Demographics for Dog/Not Cat Veterinary Services, 2021 vs. 2024 (indexes among dog/not cat owners)
- Figure 5-1. Low-Indexing Demographics for Dog/Not Cat Veterinary Services, 2021 vs. 2024 (indexes among dog/not cat owners)
- Gains and Losses in Customer Base by Demographic
- Table 5-5a. Selected Demographic Gains or Losses in Dog/Not Cat Veterinary Services Demographics, 2021 vs. 2024 (thousand households and percent change)
- Table 5-5b. Selected Demographic Gains or Losses in Dog/Not Cat Veterinary Services Demographics, 2021 vs. 2024 (thousand households and numerical change)
- Detailed Demographic Tables
- Table 5-6a. Dog/Not Cat Owner Usage Rates for Veterinary Services: By Demographic, 2021 - 2024 (percent of dog/not cat owning households)
- Table 5-6b. Dog/Not Cat Owner Customer Base for Veterinary Services: By Demographic, 2021 - 2024 (thousands of dog/not cat-owning households)
- Table 5-6c. Dog/Not Cat Owner Usage Indexes for Veterinary Services: By Demographic, 2021- 2024 (base index among dog/not cat owners = 100)
- DEMOGRAPHIC PATTERNS FOR CAT/NOT DOG OWNERS
- Cat-Owning Households Have the Pet Population Momentum
- Table 5-7. Household Ownership Base: Dogs vs. Cats, 2018 - 2024 (thousands)
- The Top Variables
- Table 5-8. High- and Low-Indexing Demographics for Cat/Not Dog Veterinary Services, 2021 vs. 2024 (indexes among cat/not dog owners)
- Figure 5-2. Low-Indexing Demographics for Cat/Not Dog Veterinary Services, 2021 vs. 2024 (indexes among cat/not dog owners)
- Gains and Losses in Customer Base by Demographic
- Table 5-9a. Selected Demographic Gains or Losses in Cat/Not Dog Veterinary Services Demographics, 2021 vs. 2024 (thousand households and percent change)
- Table 5-9b. Selected Demographic Gains or Losses in Cat/Not Dog Veterinary Services Demographics, 2021 vs. 2024 (thousand households and numerical change)
- Detailed Demographic Tables
- Table 5-10a. Cat/Not Dog Owner Usage Rates for Veterinary Services by Demographic, 2021 - 2024 (percent of cat/not dog owning households)
- Table 5-10b. Cat/Not Dog Owner Customer Base for Veterinary Services by Demographic, 2021 - 2024 (thousands of cat/not dog-owning households)
- Table 5-10c. Cat/Not Dog Owner Usage Indexes for Veterinary Services by Demographic, 2021- 2024 (base index among cat/not dog owners = 100)
CHAPTER 6: PERSPECTIVES ON CROSS-SECTOR COMPETITION
- CHAPTER HIGHLIGHTS
- VETERINARY SECTOR AND PET MEDICATIONS
- Overall Pet Medication/Supplement Sales
- Table 6-1. Overall US Sales of Pet Medications/Supplements, 2019 - 2024 (million dollars and percent change)
- Veterinary vs. Retail Sector Sales
- Table 6-2. Sales of Pet Medications/Supplements: Overall and by Veterinary vs. Retail Sectors, 2019 - 2024 (million dollars and percent change)
- Competitive Landscape
- Figure 6-1. Sales of Primary Pet Medication/Supplement Classifications: Veterinary vs. Retail Sectors, 2024 (million dollars)
- Illustration 6-1. First Order Promotion on Chewy Pet Pharmacy
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- Illustration 6-2. Prescription Dog Medications on Amazon
- Opportunities in Competitive Context
- Figure 6-2. Products Pet Parents Consider Most Important for Pet Health and Wellness: Dog vs. Cat Owners, 2025 (percent)
- Omnimarket Perspectives
- Figure 6-3. How Pet Medications Requiring a Vet's Prescription Were Purchased, 2023 vs. 2025 (percent of customers)
- Illustration 6-3. CityVet Range of Services
- Amazon Joins the Prescription Pet Medications Fray
- Topline Sales Projections
- Table 6-3. Projected US Sales of Pet Medications: Overall and by Veterinary vs. Retail Sectors, 2024 vs. 2029P (million dollars and percent change)
- Usage Rates and Customer Base for Flea Control Products
- Table 6-4. Usage Rates for Flea Control Products: Overall and by Dog/Cat Ownership, 2023 - 2024 (percent and thousands of dog/cat households)
- Table 6-5a. Usage Rates for Veterinary Flea Control Products: Overall and by Dog/Cat Ownership, 2021 - 2024 (percent of dog/cat veterinary customers)
- Table 6-5b. Customer Base for Veterinary Flea Control Products: Overall and by Dog/Cat Ownership, 2021 - 2024 (thousands of dog/cat households)
- Shares of Veterinary Flea Control Customers by Dog/Cat Ownership
- Top Demographics for Veterinary Flea Control
- Figure 6-4. Indexes for Use of Veterinary Flea Control Products: By Household Income Bracket, 2024 (base index among dog/cat veterinary customers = 100)
- Table 6-6. Demographic Gains/Losses in Customer Base for Veterinary Flea Control Products: By Household Income Bracket, 2021 vs. 2024 (thousands of households and numerical/percent change)
- Table 6-7a. Usage Rates for Veterinary Flea Control Products by Demographic, 2021 - 2024 (percent of dog/cat veterinary customer households)
- Table 6-7b. Customer Base for Veterinary Flea Control Products by Demographic, 2021 - 2024 (thousands of dog/cat households)
- Table 6-7c. Usage Indexes for Veterinary Flea Control Products by Demographic, 2021 - 2024 (base index among dog/cat veterinary customer households = 100)
- VETERINARY SECTOR AND PET FOOD
- Overall Pet Food Sales
- Table 6-8. Overall US Sales of Pet Food/Treats, 2019 - 2024 (million dollars and percent change)
- Veterinary vs. Retail Sector Sales
- Table 6-9. Sales of Pet Food/Treats: Overall and by Veterinary vs. Retail Sectors, 2019 - 2024 (million dollars and percent change)
- Competitive Landscape
- Illustration 6-4. Hill's Prescription Diet on Chewy
- Illustration 6-5. JustFoodforDogs on Amazon
- Opportunities in Competitive Context
- Pet Parent Priority on Pet Nutrition and Preventive Pet Care
- Figure 6-5. Products Pet Parents Consider Most Important for Pet Health and Wellness, 2025 (percent of dog/cat owners)
- Figure 6-6. Topics on Which Pet Parents Would Like More Guidance from Their Veterinarians, 2025 (percent of veterinary customers)
- Veterinary Practice vs. Pet Owner Priorities
- Illustration 6-6. Veterinary Nutrition Residency at University of Tennessee Sponsored by The Farmer's Dog
- Illustration 6-7. Royal Canin Fresh Health Nutrition from Mars
- Illustration 6-8. 2025 Hill's Pet Nutrition World of the Cat Report
- Omnimarket Perspectives
- Figure 6-7. Purchasing of Pet Food by Selected Channels: Online, Pet Specialty, and Veterinary, 2017 vs. 2024 (percent of customers)
- Figure 6-8. Hill's and Purina Pro Plan Pet Food/Treat Shopping Patterns by Selected Channels: Online, Pet Specialty, and Veterinary, 2017 vs. 2024 (percent)
- Figure 6-9. Channel Purchasing Patterns Among Household Spending $500 or More Annually on Pet Food: Veterinary Channel vs. Leading Retailers/Retail Sectors, 2024 (index)
- Figure 6-10. Customer Base Among Households Spending $500 or More Annually on Pet Food: Veterinary Channel vs. Leading Retailers/Retail Sectors, 2024 (thousand households)
- Topline Sales Projections
- Table 6-10. Projected US Sales of Pet Food/Treats: Overall and by Veterinary vs. Retail Sectors, 2024 vs. 2029P (million dollars and percent change)
- Usage Rates and Customer Base for Veterinary Pet Food
- Table 6-11a. Usage Rates for Veterinary Pet Food Products: Overall and by Dog/Cat Ownership, 2021 - 2024 (percent of dog/cat veterinary customer households)
- Table 6-11b. Customer Base for Veterinary Pet Food Products: Overall and by Dog/Cat Ownership, 2021 - 2024 (thousands of dog/cat households)
- Shares of Veterinary Pet Food Customers by Dog/Cat Ownership
- Top Demographics for Veterinary Pet Food
- Figure 6-11. Top Demographics for Use of Veterinary Pet Food Products, 2024 (base index among dog/cat veterinary customers = 100)
- Table 6-12. Demographic Gains/Losses in Customer Base for Veterinary Pet Food Products: By Household Income Bracket, 2021 vs. 2024 (thousands households and percent)
- Table 6-13a. Usage Rates for Veterinary Pet food by Demographic, 2021 - 2024 (percent of dog/cat veterinary customer households)
- Table 6-13b. Customer Base for Veterinary Pet Food Products by Demographic, 2021 - 2024 (thousands of dog/cat households)
- Table 6-13c. Usage Indexes for Veterinary Pet Food Products by Demographic, 2021 - 2024 (base index among dog/cat veterinary customer households = 100)
- VETERINARY SECTOR AND NON-MEDICAL PET SERVICES
- Overall Non-Medical Pet Service Sales
- Table 6-14. Overall US Sales of Core Non-Medical Pet Services, 2019 - 2024 (million dollars and percent change)
