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市場調査レポート
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1451578

機能性飲料市場レポート:タイプ別、流通チャネル別、エンドユーザー別、地域別、2024-2032

Functional Beverages Market Report by Type, Distribution Channel, End User, and Region 2024-2032

出版日: | 発行: IMARC | ページ情報: 英文 140 Pages | 納期: 2~3営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=157.92円
機能性飲料市場レポート:タイプ別、流通チャネル別、エンドユーザー別、地域別、2024-2032
出版日: 2024年03月02日
発行: IMARC
ページ情報: 英文 140 Pages
納期: 2~3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界の機能性飲料市場規模は2023年に1,350億米ドルに達しました。今後、IMARC Groupは、市場は2032年までに2,340億米ドルに達し、2024年から2032年の間に6.16%の成長率(CAGR)を示すと予測しています。高齢者の間で機能性飲料の需要が高まっていること、プレミアム飲料の人気が高まっていること、アスリートや健康志向の高い人々に広く製品が採用されていることなどが、市場を推進している主な要因です。

機能性飲料は、添加された機能性成分によって特定の健康上のメリットを提供する飲料のカテゴリーです。これらの飲料は、消費者にリフレッシュメントを提供する一方で、エネルギー、免疫、消化、精神集中などの分野をターゲットに処方されます。ビタミンやカフェインを強化したエナジードリンク、消化器系の健康のためのプロバイオティクス豊富なコンブチャ、抗酸化物質たっぷりのフルーツジュースなど、いくつかの製品があります。ハーブ、ビタミン、ミネラル、アミノ酸、プロバイオティクスなどの成分が含まれており、それぞれが特定の目的に役立つように設計されています。その結果、健康志向の消費者から絶大な支持を得ています。

市場を牽引しているのは、主に肥満や慢性疾患による健康懸念の高まりです。加えて、消費者は体重管理、免疫力のサポート、エネルギー・レベルの強化に役立つ機能性飲料を求めており、これが市場成長に影響を与えています。さらに、プロバイオティクス、アダプトゲン、スーパーフードなど、特定の健康上のメリットを提供するために飲料に配合される革新的な成分の増加が、もう一つの大きな成長促進要因となっています。これに加えて、消費者は、人工添加物、保存料、過剰な糖分を含まないクリーンなラベルの機能性飲料に惹かれており、市場の成長を増大させています。これとともに、コーヒーと紅茶は、抗酸化物質が豊富な紅茶や認知機能を高めるコーヒーなど、伝統的な飲料と機能性の融合により絶大な人気を得ており、市場成長を促進しています。さらに、環境意識の高まりにより、持続可能性や環境に配慮したパッケージングに注力するブランドが増えていることも、市場の見通しを明るいものにしています。

機能性飲料市場の動向と促進要因:

老年人口における機能性飲料需要の高まり

市場は主に、老年人口における製品需要の高まりによって牽引されています。加えて、消費者の嗜好の進化、栄養と全体的な健康の重要性に関する意識の高まりが市場の成長を後押ししています。また、複数のビタミン、ミネラル、抗酸化物質、その他の健康増進成分を強化した飲料が市場成長に影響を与えています。さらに、老年人口は、関節の健康改善、認知機能の強化、エネルギーレベルの向上など、目に見える健康上のメリットを提供する飲料を積極的に求めており、これも大きな成長促進要因となっています。このほか、コロナウイルス感染症(COVID-19)の最近の大流行により、製品の需要率が上昇しました。さらに、亜鉛、ハーブエキス、ビタミンC、ビタミンDといった免疫力向上成分を配合した飲料に注目し、免疫力の向上に力を入れる個人も増えています。

プレミアム化の人気の高まり

この市場を牽引しているのは、消費者が飲料の選択に健康上の利点を付加したリフレッシュメントを求めていることです。また、プレミアム化とは、高品質で革新的、かつ健康志向の飲料に対する需要の増加を意味し、市場成長に影響を与えています。消費者は、ユニークな処方、天然成分、エネルギー強化、免疫サポート、ストレス緩和などの機能的メリットを提供する製品にプレミアムを支払うことを望んでいます。さらに、消費者は健康やウェルネスの目標に沿った製品を優先しています。また、中流家庭の増加や可処分所得の増加により、プレミアム飲料の選択肢が増え、これも成長を促す大きな要因となっています。このほか、eコマースの台頭により、消費者がニッチなプレミアム飲料を発見し購入することが容易になったため、製品採用率が加速しています。

アスリートや個人による製品の普及

市場を牽引しているのは、有益な成分を配合した機能性飲料に対する需要の高まりです。さらに、アスリートは身体能力を最適化し、運動後の回復を助ける手段としてこれらの飲料を利用するようになっており、市場成長に影響を与えています。これらの飲料には、電解質、アミノ酸、ビタミン、ミネラルなど、アスリートの身体特有の要求に応える成分が含まれていることが多いです。また、毎日のルーチンに健康上のメリットを取り入れる便利で楽しい方法も提供しています。さらに、ビタミン入り飲料水、プロテインシェイク、免疫力向上効果のあるハーブティーなどの機能性飲料が広く採用されていることも、市場の成長を後押ししています。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査目的
  • 利害関係者
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要産業動向

第5章 機能性飲料の世界市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳:タイプ別

  • エナジードリンク
    • 市場動向
    • 市場予測
  • スポーツドリンク
    • 市場動向
    • 市場予測
  • 乳飲料
    • 市場動向
    • 市場予測
  • ジュース
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第7章 市場内訳:流通チャネル別

  • スーパーマーケット、ハイパーマーケット
    • 市場動向
    • 市場予測
  • 専門店
    • 市場動向
    • 市場予測
  • eコマース
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第8章 市場内訳:エンドユーザー別

  • アスリート
    • 市場動向
    • 市場予測
  • フィットネスライフスタイルユーザー
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第9章 市場内訳:地域別

  • 北米
    • 米国
      • 市場動向
      • 市場予測
    • カナダ
      • 市場動向
      • 市場予測
  • アジア太平洋
    • 中国
      • 市場動向
      • 市場予測
    • 日本
      • 市場動向
      • 市場予測
    • インド
      • 市場動向
      • 市場予測
    • 韓国
      • 市場動向
      • 市場予測
    • オーストラリア
      • 市場動向
      • 市場予測
    • インドネシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 欧州
    • ドイツ
      • 市場動向
      • 市場予測
    • フランス
      • 市場動向
      • 市場予測
    • 英国
      • 市場動向
      • 市場予測
    • イタリア
      • 市場動向
      • 市場予測
    • スペイン
      • 市場動向
      • 市場予測
    • ロシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • ラテンアメリカ
    • ブラジル
      • 市場動向
      • 市場予測
    • メキシコ
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 中東・アフリカ地域
    • 市場動向
    • 市場内訳:国別
    • 市場予測

第10章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第13章 価格分析

第14章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Amway Corp.
    • Campbell Soup Company
    • Clif Bar & Company
    • GNC Holdings LLC(Harbin Pharmaceutical Group Co. Ltd)
    • The Kraft Heinz Company
    • Monster Beverage Corporation
    • National Beverage Corp.
    • Pepsico Inc.
    • Red Bull GmbH
    • The Coca-Cola Company
図表

List of Figures

  • Figure 1: Global: Functional Beverages Market: Major Drivers and Challenges
  • Figure 2: Global: Functional Beverages Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Functional Beverages Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 4: Global: Functional Beverages Market: Breakup by Type (in %), 2023
  • Figure 5: Global: Functional Beverages Market: Breakup by Distribution Channel (in %), 2023
  • Figure 6: Global: Functional Beverages Market: Breakup by End User (in %), 2023
  • Figure 7: Global: Functional Beverages Market: Breakup by Region (in %), 2023
  • Figure 8: Global: Functional Beverages (Energy Drinks) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 9: Global: Functional Beverages (Energy Drinks) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 10: Global: Functional Beverages (Sports drinks) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 11: Global: Functional Beverages (Sports drinks) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 12: Global: Functional Beverages (Dairy-based Beverages) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 13: Global: Functional Beverages (Dairy-based Beverages) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 14: Global: Functional Beverages (Juices) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 15: Global: Functional Beverages (Juices) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 16: Global: Functional Beverages (Other Types) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 17: Global: Functional Beverages (Other Types) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 18: Global: Functional Beverages (Supermarket and Hypermarket) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 19: Global: Functional Beverages (Supermarket and Hypermarket) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 20: Global: Functional Beverages (Specialty Stores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 21: Global: Functional Beverages (Specialty Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 22: Global: Functional Beverages (E-commerce) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 23: Global: Functional Beverages (E-commerce) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 24: Global: Functional Beverages (Other Distribution Channels) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 25: Global: Functional Beverages (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 26: Global: Functional Beverages (Athletes) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 27: Global: Functional Beverages (Athletes) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 28: Global: Functional Beverages (Fitness Lifestyle Users) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 29: Global: Functional Beverages (Fitness Lifestyle Users) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 30: Global: Functional Beverages (Other End Users) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 31: Global: Functional Beverages (Other End Users) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 32: North America: Functional Beverages Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 33: North America: Functional Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 34: United States: Functional Beverages Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 35: United States: Functional Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 36: Canada: Functional Beverages Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 37: Canada: Functional Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 38: Asia-Pacific: Functional Beverages Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 39: Asia-Pacific: Functional Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 40: China: Functional Beverages Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 41: China: Functional Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 42: Japan: Functional Beverages Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 43: Japan: Functional Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 44: India: Functional Beverages Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 45: India: Functional Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 46: South Korea: Functional Beverages Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 47: South Korea: Functional Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 48: Australia: Functional Beverages Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 49: Australia: Functional Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 50: Indonesia: Functional Beverages Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 51: Indonesia: Functional Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 52: Others: Functional Beverages Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 53: Others: Functional Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 54: Europe: Functional Beverages Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 55: Europe: Functional Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 56: Germany: Functional Beverages Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 57: Germany: Functional Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 58: France: Functional Beverages Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 59: France: Functional Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 60: United Kingdom: Functional Beverages Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 61: United Kingdom: Functional Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 62: Italy: Functional Beverages Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 63: Italy: Functional Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 64: Spain: Functional Beverages Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 65: Spain: Functional Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 66: Russia: Functional Beverages Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 67: Russia: Functional Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 68: Others: Functional Beverages Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 69: Others: Functional Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 70: Latin America: Functional Beverages Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 71: Latin America: Functional Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 72: Brazil: Functional Beverages Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 73: Brazil: Functional Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 74: Mexico: Functional Beverages Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 75: Mexico: Functional Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 76: Others: Functional Beverages Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 77: Others: Functional Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 78: Middle East and Africa: Functional Beverages Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 79: Middle East and Africa: Functional Beverages Market: Breakup by Country (in %), 2023
  • Figure 80: Middle East and Africa: Functional Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 81: Global: Functional Beverages Industry: SWOT Analysis
  • Figure 82: Global: Functional Beverages Industry: Value Chain Analysis
  • Figure 83: Global: Functional Beverages Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Functional Beverages Market: Key Industry Highlights, 2023 & 2032
  • Table 2: Global: Functional Beverages Market Forecast: Breakup by Type (in Million US$), 2024-2032
  • Table 3: Global: Functional Beverages Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
  • Table 4: Global: Functional Beverages Market Forecast: Breakup by End User (in Million US$), 2024-2032
  • Table 5: Global: Functional Beverages Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 6: Global: Functional Beverages Market: Competitive Structure
  • Table 7: Global: Functional Beverages Market: Key Players
目次
Product Code: SR112024A6356

The global functional beverages market size reached US$ 135.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 234.0 Billion by 2032, exhibiting a growth rate (CAGR) of 6.16% during 2024-2032. The rising demand for functional beverages among the geriatric population, the growing popularity of premium beverages, and the widespread product adoption by athletes and health-conscious individuals are some of the major factors propelling the market.

Functional beverages are a category of drinks offering specific health benefits due to their added functional ingredients. These beverages are formulated to provide consumers with refreshments while targeting areas such as energy, immunity, digestion, or mental focus. They include several products, such as energy drinks fortified with vitamins and caffeine, probiotic-rich kombuchas for digestive health, and antioxidant-packed fruit juices. They may contain ingredients such as herbs, vitamins, minerals, amino acids, or probiotics, each designed to serve a particular purpose. As a result, it is gaining immense traction among health-conscious consumers.

The market is primarily driven by the growing health concerns due to obesity and chronic diseases. In addition, consumers seek functional beverages to help manage weight, support immunity, and enhance energy levels, thus influencing the market growth. Moreover, an increasing number of innovative ingredients such as probiotics, adaptogens, and superfoods, incorporated into beverages to offer specific health benefits, represents another major growth-inducing factor. Besides this, consumers are drawn to functional beverages with clean labels, free from artificial additives, preservatives, and excessive sugar, thus augmenting the market growth. Along with this, coffee and tea are gaining immense popularity, due to the fusion of functionality with traditional beverage offerings antioxidant-rich teas, and cognitive-enhancing coffee, thus propelling the market growth. Furthermore, the growing environmental awareness resulted in brands focusing on sustainability and environmentally friendly packaging is also creating a positive market outlook.

Functional Beverages Market Trends/Drivers:

The rising demand for functional beverages among geriatric population

The market is primarily driven by the rising product demand among the geriatric population. In addition, the evolving consumer preferences, and the growing awareness regarding the importance of nutrition and overall well-being are augmenting the market growth. Also, beverages, fortified with several vitamins, minerals, antioxidants, and other health-improving ingredients, are influencing the market growth. Moreover, the geriatric population is actively seeking beverages that offer tangible health benefits, such as improved joint health, enhanced cognitive function, and increased energy levels, thus representing another major growth-inducing factor. Besides this, the recent onset of the coronavirus disease (COVID-19) pandemic resulted in an escalating product demand rate. Furthermore, individuals are focusing on enhancing immune health, turning to beverages produced with immune-improving ingredients such as zinc, herbal extracts, and vitamins C and D.

The growing popularity of premiumization

The market is driven by consumers seeking refreshments with added health benefits from their beverage choices. In addition, premiumization, refers to the increasing demand for high-quality, innovative, and health-conscious beverages, thus influencing the market growth. Consumers are willing to pay a premium for products that offer unique formulations, natural ingredients, and functional benefits such as enhanced energy, immunity support, or stress relief. Moreover, consumers are prioritizing products that align with their health and wellness goals. Also, the growing middle-class families, and rising disposable income, enable them to explore premium beverage options, representing another major growth-inducing factor. Besides this, the rise of e-commerce made it easier for consumers to discover and purchase niche, premium beverages, thus accelerating the product adoption rate.

The widespread product adoption by athletes and individual

The market is driven by the increasing demand for functional beverages infused with beneficial ingredients. In addition, athletes are turning to these beverages as a means of optimizing their physical capabilities and aiding post-workout recovery, thus influencing market growth. These drinks often contain ingredients such as electrolytes, amino acids, vitamins, and minerals that cater to the unique demands of athletes' bodies. It also offers a convenient and enjoyable way to incorporate health benefits into their daily routines. Moreover, the widespread adoption of functional beverages such as vitamin-infused water, protein shakes, or herbal tea with immune-improving properties, is propelling the market growth.

Functional Beverages Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global functional beverages market report, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on type, distribution channel, and end user.

Breakup by Type:

Energy Drinks

Sports drinks

Dairy-based Beverages

Juices

Others

Energy drinks represent the most popular type

The report has provided a detailed breakup and analysis of the market based on the type. This includes energy drinks, sports drinks, dairy-based beverages, juices, and others. According to the report, energy drinks accounted for the largest market share.

The escalating demand for energy drinks due to the evolving lifestyles of consumers is influencing market growth. Energy drinks, with their caffeine and other stimulating ingredients, offer a quick and convenient solution to these demands. As a result, they are popular among professionals, students, and athletes seeking extra energy dose.

Additionally, the marketing strategies employed by energy drink companies effectively positioned their products as lifestyle enhancers, associating them with vitality, endurance, and performance, making energy drinks a go-to choice for those looking to power through their day or workouts, representing another major growth-inducing factor.

Besides this, the numerous types of flavors and formulations available in the energy drink segment are encouraging its adoption among consumers, thus propelling the market growth. Companies are proactive in catering to tastes and dietary preferences, offering sugar-free, low-calorie, and even natural ingredient options.

Breakup by Distribution Channel:

Supermarket and Hypermarket

Specialty Stores

E-commerce

Others

Supermarkets and hypermarket presently account for the largest market share

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, specialty stores, e-commerce, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share.

The supermarkets and hypermarkets are conveniently located in urban and suburban areas, ensuring easy accessibility for consumers with exposure to functional beverages. Shoppers often visit these stores for their routine grocery needs, providing an excellent opportunity for these retailers to promote and sell beverages.

Moreover, supermarkets and hypermarkets offer extensive product options, and stock several types of beverages, catering to numerous consumer needs such as health, taste, and lifestyle, representing another major growth-inducing factor.

Along with this, supermarkets and hypermarkets are establishing supply chain efficiencies. They can source functional beverages in bulk, reducing procurement costs. This cost-effectiveness allows them to offer competitive prices to consumers, making beverages more affordable and attractive.

Furthermore, supermarkets and hypermarkets are investing in marketing and promotional activities. They often collaborate with beverage manufacturers to launch exclusive products or offer attractive discounts and promotions which helps create awareness and generates interest among consumers.

Breakup by End User:

Athletes

Fitness Lifestyle Users

Others

Fitness lifestyle users hold the largest share in the market

A detailed breakup and analysis of the market based on the end user has also been provided in the report. This includes athletes, fitness lifestyle users, and others. According to the report, fitness lifestyle users accounted for the largest market share.

Fitness enthusiasts prioritize hydration and nourishment as essential components of their active lifestyles. In addition, beverages offer a convenient means of replenishing vital nutrients and electrolytes lost during workouts, resulting in the escalating demand for functional drinks among fitness enthusiasts seeking refreshment and recovery, thus contributing to the market growth.

Moreover, the emphasis on clean, natural ingredients resonates with fitness lifestyle users. They are discerning consumers who closely examine product labels for additives and preservatives. Along with this, manufacturers are recognizing this preference and formulating their products with wholesome, recognizable ingredients, thus aligning with the health-conscious values of this market, propelling the market growth.

Furthermore, the growing popularity of digital media has resulted in the rising product demand among fitness lifestyle users. Social platforms and influencers within the fitness community promote beverages as integral to achieving health and fitness goals which fuels awareness and encourages trial among a wider consumer base.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance in the market

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

The North American market is driven by the growing awareness of health and wellness among consumers. In addition, consumers are seeking beverages that offer tangible health benefits, including products such as probiotic drinks, energy-enhancing beverages, and antioxidant-rich concoctions, that align perfectly with these health-conscious preferences, thus augmenting the market growth.

Along with this, the North American companies are at the forefront of innovation in the sector, continually introducing new and enticing product offerings, easily accessible through an extensive network of retailers, ensuring consumers have easy access to various range of functional beverages, thus accelerating the product adoption rate. Moreover, the implementation of stringent and transparent regulations governs the formulation and labeling of these products, fostering consumer trust and confidence.

The Europe market is driven by the emergence of beverages infused with traditional ingredients, aligning with cultural preferences. Moreover, the growing emphasis on sustainability and ethical sourcing is escalating the demand for eco-friendly packaging and responsible sourcing practices in the industry.

The Asia Pacific region is driven by the growing population size and the increasing middle class seeking healthier beverage options. Additionally, the rich tradition of herbal and botanical remedies in Asia is inspiring a wave of innovative beverages, incorporating ingredients such as ayurvedic herbs and traditional Chinese medicine elements, thus propelling the market growth.

Competitive Landscape:

Nowadays, key players in the industry are implementing several strategic initiatives. They are continuously expanding their product portfolios to cater to numerous consumer preferences. They are introducing new flavors, formulations, and functional benefits to keep up with evolving trends and consumer demands. Moreover, companies are prioritizing clean labeling by using natural ingredients, reducing additives, and eliminating artificial preservatives which resonates with health-conscious consumers who value transparency and authenticity in their beverage choices. Also, they are building strong relationships with customers and engaging with their consumers through feedback mechanisms, surveys, and loyalty programs, ensuring they address customer needs and preferences effectively. Furthermore, companies are recognizing the importance of online sales and focusing on enhancing their e-commerce platforms, providing a seamless online shopping experience by leveraging digital marketing channels.

The market research report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Amway Corp.

Campbell Soup Company

Clif Bar & Company

GNC Holdings LLC (Harbin Pharmaceutical Group Co. Ltd)

The Kraft Heinz Company

Monster Beverage Corporation

National Beverage Corp.

Pepsico Inc.

Red Bull GmbH

The Coca-Cola Company

Recent Developments:

In August 2022, The Coca-Cola Company, India launched Limca Sportz, as a new beverage in its n-fizz category, a glucose and electrolyte-based beverage that helps to rehydrate athletes, exercisers, and those involved in high-intensity activities.

In March 2022, National Beverage Corp. introduced its newest flavor, Cherry Blossom Sparkling Water, a flavor of LaCroix Cherry Blossom blooms with the fragrance, bliss, and calming essence of the cherry blossom flower.

PepsiCo has recently launched a new functional beverage called Soulboost, which is a sparkling water beverage that contains functional ingredients. The product comes in two varieties: Lift and Ease. This launch indicates PepsiCo's entry into the growing market of functional beverages.

Key Questions Answered in This Report

  • 1. What was the size of the global functional beverages market in 2023?
  • 2. What is the expected growth rate of the global functional beverages market during 2024-2032?
  • 3. What are the key factors driving the global functional beverages market?
  • 4. What has been the impact of COVID-19 on the global functional beverages market?
  • 5. What is the breakup of the global functional beverages market based on the type?
  • 6. What is the breakup of the global functional beverages market based on the distribution channel?
  • 7. What is the breakup of the global functional beverages market based on end user?
  • 8. What are the key regions in the global functional beverages market?
  • 9. Who are the key players/companies in the global functional beverages market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Functional Beverages Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Type

  • 6.1 Energy Drinks
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Sports drinks
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Dairy-based Beverages
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Juices
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Others
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast

7 Market Breakup by Distribution Channel

  • 7.1 Supermarket and Hypermarket
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Specialty Stores
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 E-commerce
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Others
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast

8 Market Breakup by End User

  • 8.1 Athletes
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Fitness Lifestyle Users
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Others
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia-Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Amway Corp.
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
      • 14.3.1.3 SWOT Analysis
    • 14.3.2 Campbell Soup Company
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
      • 14.3.2.3 Financials
      • 14.3.2.4 SWOT Analysis
    • 14.3.3 Clif Bar & Company
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
    • 14.3.4 GNC Holdings LLC (Harbin Pharmaceutical Group Co. Ltd)
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
    • 14.3.5 The Kraft Heinz Company
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
      • 14.3.5.3 Financials
      • 14.3.5.4 SWOT Analysis
    • 14.3.6 Monster Beverage Corporation
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
      • 14.3.6.3 Financials
      • 14.3.6.4 SWOT Analysis
    • 14.3.7 National Beverage Corp.
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
      • 14.3.7.3 Financials
      • 14.3.7.4 SWOT Analysis
    • 14.3.8 Pepsico Inc.
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
      • 14.3.8.3 Financials
      • 14.3.8.4 SWOT Analysis
    • 14.3.9 Red Bull GmbH
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
      • 14.3.9.3 SWOT Analysis
    • 14.3.10 The Coca-Cola Company
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
      • 14.3.10.3 Financials
      • 14.3.10.4 SWOT Analysis