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市場調査レポート
商品コード
1451557
植物性飲料市場レポート:タイプ、製品、流通チャネル、地域別、2024-2032Plant-Based Beverages Market Report by Type, Product, Distribution Channel, and Region 2024-2032 |
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カスタマイズ可能
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植物性飲料市場レポート:タイプ、製品、流通チャネル、地域別、2024-2032 |
出版日: 2024年03月02日
発行: IMARC
ページ情報: 英文 148 Pages
納期: 2~3営業日
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世界の植物性飲料市場規模は2023年に308億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけて7.5%の成長率(CAGR)を示し、2032年までに600億米ドルに達すると予測しています。健康とウェルネスの動向の高まり、ビーガンやベジタリアン食への嗜好の高まり、乳糖不耐症や乳製品アレルギーの症例の増加、持続可能性への関心の高まり、継続的な技術革新と製品の多様性、有名人の支持とインフルエンサーマーケティングなどが、市場を推進する主な要因の一部です。
非乳製品または代替ミルクとしても知られる植物性飲料は、植物性食生活への関心の高まりと乳糖不耐症への懸念から、近年大きな人気を博しています。これらの飲料は、ナッツ、種子、穀物、豆類など様々な植物源から作られ、従来の牛乳に代わる乳製品不使用の代替ミルクを提供します。一般的なものとしては、アーモンドミルク、豆乳、オートミールミルク、ココナッツミルクなどがあります。菜食主義者や乳糖アレルギーを持つ人など、幅広い食生活の嗜好に対応しています。さらに、ビタミン、ミネラル、抗酸化物質などの必須栄養素が含まれていることが多く、バランスの取れた食生活に貢献することができます。これらの代替食品は、牛の乳の栄養プロファイルを模倣するため、カルシウムやビタミンDが頻繁に強化されています。
健康とウェルネスに対する消費者の意識の高まりが、大きな原動力となっています。植物性飲料は、飽和脂肪やコレステロールが低いことが多いため、従来の乳製品に代わる健康的な代替品として認識されており、健康志向の消費者にとって魅力的なものとなっています。さらに、倫理的、環境的、健康的な懸念から、ビーガンやベジタリアンの食生活の採用が増加していることも、植物性飲料の需要を煽っています。これらの食生活では乳製品が排除されるため、アーモンドミルク、豆乳、オートミルクのような非乳製品代替品が人気の選択肢となっています。この他にも、乳糖不耐症や乳製品アレルギーが世界的に蔓延しています。植物由来の飲料は、乳糖不使用でアレルゲンフリーの選択肢を提供するため、より幅広い消費者層が利用しやすくなっています。これに加えて、消費者は食品生産が環境に与える影響にますます関心を寄せています。植物性飲料は、乳製品の生産に比べて二酸化炭素排出量が少なく、環境に優しい選択肢となります。これは、多くの消費者や企業の持続可能性の目標と一致しています。これに伴い、有名人やソーシャルメディアのインフルエンサーが植物由来の食事や飲料を宣伝することも多く、消費者の意識と関心が高まっています。さらに、主流小売店での植物性飲料の取り扱いも拡大し、消費者にとってより身近なものとなっています。このような知名度の向上が、売上の伸びを後押ししています。さらに、植物性飲料業界における絶え間ない技術革新により、選択肢の幅が広がっています。アーモンドや大豆だけでなく、豆乳、ライスミルク、ヘンプミルクといった選択肢も登場し、多様な嗜好や食生活のニーズに応えています。
高まる健康とウェルネスの動向
消費者は、食生活が全身の健康に与える影響についてますます関心を持つようになっています。植物性飲料は、飽和脂肪やコレステロールのレベルが低いため、乳製品に代わる健康的な飲料として認識されています。植物性飲料はビタミン、ミネラル、抗酸化物質などの必須栄養素で強化されていることが多く、健康への訴求力をさらに高めています。さらに、乳糖不耐症や牛乳に含まれるホルモンへの懸念など、乳製品の摂取と特定の健康問題との関連性から、多くの人が乳製品以外の選択肢を求めるようになっています。植物性飲料の需要は、より安全で健康志向の高い選択肢を提供するという認識によって強化されており、個人の健康と幸福を優先するという世界の幅広い動向と一致しています。
ビーガン・ベジタリアン食の増加
動物愛護、環境の持続可能性、個人の健康に関連する倫理的配慮により、植物性食品を取り入れる個人が増えています。これらの食事は乳製品を排除しているため、植物性飲料が自然で栄養価の高い代替品となっています。特にビーガニズムは、乳製品を含むすべての動物由来製品を避けるライフスタイルの選択として勢いを増しています。このような人口動態の変化により、アーモンドミルク、豆乳、オートミルクなど、乳製品を含まない代替ミルクの需要が急増しています。さらに、植物性飲料は植物性タンパク源を提供していることが多く、菜食主義者やベジタリアンの食生活の中でタンパク質を豊富に含む選択肢を求める人々にアピールしています。このような食生活の動向が引き続き支持を集めるにつれて、植物性飲料市場の繁栄が予想されます。
乳糖不耐症と乳製品アレルギーの増加
乳糖不耐症は、乳製品に含まれる糖分である乳糖を体内で消化できず、消化器系の不快感につながることを特徴とします。乳製品アレルギーは、牛の乳に含まれるタンパク質に対する有害反応であり、多くの場合、じんましん、胃腸障害、あるいはアナフィラキシーなどのアレルギー症状を引き起こします。植物由来の飲料は、乳糖を含まず、一般的な乳製品アレルゲンを含まないため、このような症状を持つ人に安全でおいしい代替品を提供します。植物性飲料は、従来の乳製品に伴う副作用を経験することなく、牛乳に似た飲料を楽しむ方法を提供します。このように、食事制限のある幅広い消費者層が植物性飲料を利用できるようになったことで、植物性飲料の市場は大幅に拡大し、多くの家庭や外食産業の定番となっています。
The global plant-based beverages market size reached US$ 30.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 60.0 Billion by 2032, exhibiting a growth rate (CAGR) of 7.5% during 2024-2032. The growing health and wellness trends, rising preference for vegan and vegetarian diets, increasing cases of lactose intolerance and dairy allergies, rising sustainability concerns, continuous innovation and product variety, and celebrity endorsements and influencer marketing are some of the major factors propelling the market.
Plant-based beverages, also known as non-dairy or alternative milk, have gained significant popularity in recent years due to the growing interest in plant-based diets and lactose intolerance concerns. These beverages are crafted from various plant sources like nuts, seeds, grains, and legumes, offering a dairy-free alternative to traditional cow's milk. Common varieties include almond milk, soy milk, oat milk, and coconut milk, among others. They cater to a wide range of dietary preferences, including vegans and individuals with lactose allergies. Moreover, they often contain essential nutrients such as vitamins, minerals, and antioxidants, which can contribute to a balanced diet. These alternatives are frequently fortified with calcium and vitamin D to mimic the nutritional profile of the milk of cows.
Increasing consumer awareness of health and wellness has been a significant driver. Plant-based beverages are perceived as a healthier alternative to traditional dairy milk, as they are often lower in saturated fats and cholesterol, making them appealing to health-conscious individuals. Additionally, the growing adoption of vegan and vegetarian diets, driven by ethical, environmental, and health concerns, has fueled the demand for plant-based beverages. These diets exclude dairy products, making non-dairy alternatives like almond, soy, and oat milk a popular choice. Other than this, lactose intolerance and dairy allergies are prevalent worldwide. Plant-based beverages offer a lactose-free and allergen-free option, making them accessible to a broader consumer base. Besides this, consumers are increasingly concerned about the environmental impact of food production. Plant-based beverages have a lower carbon footprint compared to dairy production, making them an eco-friendly choice. This aligns with the sustainability goals of many consumers and businesses. In line with this, celebrities and social media influencers often promote plant-based diets and beverages, increasing consumer awareness and interest in these products. Furthermore, the availability of plant-based beverages in mainstream retail outlets has expanded, making them more accessible to consumers. This increased visibility has driven sales growth. Moreover, continuous innovation in the plant-based beverage industry has led to a wider variety of options. Beyond almond and soy, there are now choices like pea, rice, and hemp milk, catering to diverse tastes and dietary needs.
Growing Health and Wellness Trends
Consumers are increasingly concerned about the impact of their diets on their overall well-being. Plant-based beverages are perceived as a healthier alternative to dairy milk due to their lower levels of saturated fats and cholesterol. They are often fortified with essential nutrients like vitamins, minerals, and antioxidants, further enhancing their health appeal. Moreover, the association between dairy consumption and certain health issues, such as lactose intolerance and concerns about hormones in cow's milk, has led many individuals to seek out non-dairy options. The demand for plant-based beverages is bolstered by the perception that they offer a safer and more health-conscious choice, aligning with the broader global trend of prioritizing personal health and well-being.
Rise in Vegan and Vegetarian Diets
Ethical considerations related to animal welfare, environmental sustainability, and personal health have motivated a growing number of individuals to embrace plant-based eating. These diets exclude dairy products, making plant-based beverages a natural and nutritious replacement. Veganism, in particular, has gained momentum as a lifestyle choice that abstains from all animal-derived products, including dairy. This demographic shift has led to a surge in the demand for non-dairy milk alternatives such as almond, soy, and oat milk. Additionally, plant-based beverages often offer plant protein sources, appealing to those seeking protein-rich options within vegan and vegetarian diets. As these dietary trends continue to gain traction, the plant-based beverage market is expected to flourish.
Increasing Cases of Lactose Intolerance and Dairy Allergies
Lactose intolerance is characterized by the body's inability to digest lactose, the sugar found in dairy products, leading to digestive discomfort. Dairy allergies involve adverse reactions to proteins in milk of cow, often resulting in allergic symptoms like hives, gastrointestinal distress, or even anaphylaxis. Plant-based beverages, being naturally lactose-free and devoid of common dairy allergens, provide a safe and palatable alternative for individuals with these conditions. They offer a way to enjoy milk-like beverages without experiencing the adverse effects associated with traditional dairy. This accessibility to a broader consumer base with dietary restrictions has significantly expanded the market for plant-based beverages, making them a staple in many households and foodservice establishments.
IMARC Group provides an analysis of the key trends in each segment of the global plant-based beverages market report, along with forecasts at the global, regional and country levels for 2024-2032. Our report has categorized the market based on type, product, and distribution channel.
Soy-based
Coconut-based
Almond-based
Rice-based
Oats-based
Hemp-based
Hazelnut-based
Cashew-based
Flax-based
Almond-based beverages dominate the market
The report has provided a detailed breakup and analysis of the market based on the type. This includes soy-based, coconut-based, almond-based, rice-based, oats-based, hemp-based, hazelnut-based, cashew-based, and flax-based. According to the report, almond-based represented the largest segment.
Almonds are widely recognized for their nutritional value. Almond milk is naturally low in saturated fats and cholesterol while being a good source of vitamins, particularly vitamin E, and essential minerals like calcium. This nutritional profile aligns with the health-conscious desire of consumers for a dairy alternative that not only tastes good but also offers potential health benefits. Additionally, almonds have a mild, neutral flavor that makes almond-based beverages versatile. They can be used in a wide range of culinary applications, including coffee, smoothies, cereal, baking, and cooking. This adaptability has contributed to their popularity and widespread adoption in both household and commercial settings. Other than this, almonds are sustainable to cultivate, requiring less water compared to some other nut crops. This aligns with the growing consumer interest in environmentally friendly products, further boosting the appeal of almond-based beverages. Moreover, almond milk caters to a broad audience, including those with lactose intolerance, dairy allergies, and vegans. Its wide accessibility and suitability for various dietary preferences have solidified its position as the largest segment in the plant-based beverage market.
Plain
Flavored
A detailed breakup and analysis of the market based on the product has also been provided in the report. This includes plain and flavored.
Plant-based beverages are typically unsweetened and unflavored, catering to consumers who prefer a more neutral taste profile or wish to use them as a dairy milk substitute in various culinary applications. The appeal of plain plant-based beverages lies in their simplicity, making them suitable for those who want to avoid added sugars or artificial flavors in their diets. They often serve as a base for customizing flavors at home, allowing consumers to control the sweetness or flavorings according to their preferences. Moreover, plain plant-based beverages are a preferred choice for individuals who have specific dietary restrictions, such as those with allergies or sensitivities to certain ingredients, as they provide a clean and allergen-free option.
Flavored plant-based beverages products are infused with various natural flavors, such as vanilla, chocolate, strawberry, and coffee, among others, to enhance taste and appeal to a wider range of consumer palates. Flavored options offer a convenient and enjoyable way to transition from dairy milk to plant-based alternatives, as they can replicate the familiar taste experiences associated with traditional dairy. Additionally, these beverages often come sweetened to different degrees, catering to those with a preference for sweeter beverages. Flavored plant-based beverages have gained popularity for their ability to provide a more indulgent and dessert-like experience, making them a hit among consumers seeking an alternative to dairy-based flavored milks. They are commonly used as standalone beverages, in breakfast cereals, or as a flavorful addition to smoothies and coffee. This diversity of flavors and the sensory experience they offer contribute to the growth of the flavored plant-based beverage market, attracting both health-conscious and taste-driven consumers.
Supermarkets and Hypermarkets
Convenience Stores
Specialty Stores
Online Stores
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, convenience stores, specialty stores, and online stores.
Supermarkets and hypermarkets are pivotal distribution channels for plant-based beverages. These large retail establishments offer a wide range of brands and product varieties under one roof, making them highly convenient for consumers. The sheer size and purchasing power of these stores enable them to carry a diverse selection of plant-based beverages, catering to a broad customer base. Shoppers often appreciate the accessibility and competitive pricing found in these stores, making them a primary destination for their regular grocery needs.
Convenience stores play a crucial role in the distribution of plant-based beverages, particularly for on-the-go consumers. These smaller retail outlets are strategically located for quick and easy access. They offer a selection of ready-to-drink plant-based beverages in single-serving containers, making them ideal for individuals seeking a convenient and portable refreshment option. As demand for convenient and healthier beverage choices grows, convenience stores are increasingly stocking plant-based options to meet the needs of busy consumers.
Specialty stores, such as health food stores and organic markets, cater to a niche audience of health-conscious and specialty diet consumers. These stores often prioritize organic, non-GMO, and unique product offerings, making them a preferred destination for plant-based enthusiasts seeking high-quality, specialty plant-based beverages. Specialty stores provide a curated selection of products, including artisanal and small-batch brands, appealing to consumers with specific dietary preferences and a strong focus on product quality and sourcing.
North America
United States
Canada
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Latin America
Brazil
Mexico
Others
Asia-Pacific exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.
Asia Pacific boasts a massive and diverse population, with a rising middle class. This demographic shift has led to increased consumer spending power and a growing interest in health and dietary choices. The sheer size of this market creates substantial opportunities for plant-based beverage manufacturers. Additionally, numerous countries in Asia have a rich history of plant-based diets, influenced by cultural practices such as Buddhism and Hinduism. This cultural acceptance of plant-based foods has laid a strong foundation for the adoption of plant-based beverages. Other than this, a significant portion of the Asian population is lactose intolerant. As a result, there is a natural inclination toward non-dairy milk alternatives like soy milk, almond milk, and coconut milk, which are well-suited to the dietary needs of lactose-intolerant individuals. Besides this, growing awareness of health and wellness, particularly in urban areas, has prompted a shift toward healthier lifestyles and dietary choices. Plant-based beverages are perceived as a healthier alternative to traditional dairy, aligning with these evolving consumer preferences. In line with this, as the awareness of ethical and environmental concerns associated with animal agriculture increases, more people in Asia are adopting vegan and vegetarian diets. Plant-based beverages fit seamlessly into these dietary choices. Furthermore, some governments in the Asia Pacific region have been actively promoting plant-based diets as part of their sustainability and health initiatives, further propelling the market.
Major players have expanded their product portfolios to offer a wide range of plant-based beverages beyond traditional options like almond and soy milk. This includes innovative offerings such as oat, pea, and hemp milk, as well as plant-based creamers, yogurts, and even plant-based dairy alternatives like cheese and ice cream. Additionally, to cater to health-conscious consumers, companies have fortified their plant-based beverages with essential nutrients such as calcium, vitamin D, and protein. These fortifications aim to match or surpass the nutritional content of cow's milk, addressing one of the historical concerns consumers had with non-dairy alternatives. Other than this, numerous key players are actively sourcing ingredients sustainably, focusing on responsible farming practices and reducing the environmental impact of their supply chains. This sustainability focus resonates with consumers who are increasingly concerned about the ecological footprint of their food choices. Besides this, leading companies have invested in marketing campaigns that highlight the benefits of plant-based beverages, including health advantages, sustainability, and their suitability for various dietary preferences. Celebrity endorsements and collaborations with nutritionists have further boosted awareness.
Blue Diamond Growers Inc
Califia Farms LLC
Danone S.A.
Drink Koia Online
Kikkoman Corporation
Organic Valley
Pacific Foods of Oregon LLC (Campbell Soup Company)
PureHarvest
Ripple Foods
SunOpta Inc.
The Coca-Cola Company
Danone S.A. recently introduced its latest product, the Dairy & Plants Blend baby formula. This move was in response to the growing demand among parents for feeding options that align with vegetarian, flexitarian, and plant-based diets. This innovative formula has been carefully designed to cater to the dietary preferences of these parents while ensuring that it meets the specific nutritional needs of babies. The Dairy & Plants Blend baby formula offers a unique solution for parents who want to provide their infants with a formula that is not only nutritionally sound but also aligns with their own dietary choices.
The Coca-Cola Company has made a significant move in the realm of plant-based beverages by introducing a new line of dairy alternatives under its AdeZ brand. These alternatives are crafted from a combination of rice, almonds, and oats, catering to the increasing demand for plant-based options in the beverage industry. This strategic launch signifies Coca-Cola's recognition of the shifting consumer preferences toward plant-based and dairy-free products. The AdeZ brand, known for its commitment to healthy and sustainable choices, aligns perfectly with this market trend.