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1451358

デジタルマーケティングソフトウェア市場レポート：ソリューション、サービス、展開タイプ、組織規模、最終用途、地域別、2024-2032

Digital Marketing Software Market Report by Solution, Service, Deployment Type, Organization Size, End Use, and Region 2024-2032

出版日
発行
IMARC
ページ情報
英文 144 Pages
納期
2～3営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.11円
デジタルマーケティングソフトウェア市場レポート：ソリューション、サービス、展開タイプ、組織規模、最終用途、地域別、2024-2032
出版日: 2024年03月02日
発行: IMARC
ページ情報: 英文 144 Pages
納期: 2～3営業日
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  • 概要
  • 図表
  • 目次
概要

世界のデジタルマーケティングソフトウェア市場規模は、2023年に773億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけて13.8%の成長率（CAGR）を示し、2032年までに2,559億米ドルに達すると予測しています。音声起動デバイスやバーチャルアシスタントの利用の増加、オンラインショッピングチャンネルへの個人の依存度の上昇、デジタル化を促進するためにいくつかの国の政府が行っている様々なイニシアチブは、市場を推進している主な要因の一部です。

デジタルマーケティングソフトウェアは、オンライン・マーケティングと広告キャンペーンの様々な側面を促進し、最適化するように設計されています。さまざまなオンライン・チャネルやプラットフォームにおけるデジタル・マーケティングの計画、実行、追跡、分析を支援する幅広いアプリケーションを包含しています。タスクとワークフローを自動化することで、マーケティング業務を効率化し、時間とリソースを節約します。特定の属性、興味、行動をターゲットとすることができるため、マーケティングメッセージの関連性が高まります。パーソナライズされたメッセージング、A/Bテスト、パフォーマンストラッキングなど、メールキャンペーンの作成と管理が容易になります。

音声で作動するデバイスやバーチャルアシスタントの使用が増加しているため、音声検索用にコンテンツを最適化できるデジタルマーケティングソフトウェアの需要が高まっています。さらに、動画の作成、編集、配信を容易にするソフトウェアに対する需要の高まりが、市場の成長を強化しています。これとは別に、没入型のマーケティング体験を提供する先進技術の統合が、市場の成長を後押ししています。さらに、さまざまな大手デジタルマーケティングソフトウェアプロバイダーが、広告検証や不正防止のためのブロックチェーンベースのソリューションを模索しています。さらに、先進技術が業務改善にもたらすメリットに対する企業間の意識の高まりが、デジタルマーケティングソフトウェアの需要を促進しています。

デジタルマーケティングソフトウェア市場の動向と促進要因：

オンラインショッピングへの依存の高まり

デジタル時代における消費者の行動と期待の進化は、市場にプラスの影響を与える主な要因の1つです。さらに、ショッピング、エンターテインメント、情報ニーズにおけるオンラインチャネルへの依存の高まりが、市場の成長を刺激しています。これとは別に、配信されるパーソナライズされた関連コンテンツに対する嗜好の高まりが、デジタルマーケティングソフトウェアソリューション内のマーケティングオートメーションとAI主導のパーソナライゼーションツールを促進しています。これらのツールは、企業が消費者データを分析し、高度にターゲット化されたマーケティング・キャンペーンを作成し、顧客エンゲージメントと満足度を高めることを可能にします。さらに、さまざまな企業がオンラインプレゼンスを最適化し、ユーザー体験を向上させ、コンバージョン率を高めるためにデジタルマーケティングソフトウェアに投資しています。

データ主導型マーケティング戦略の重視の高まり

データ主導のマーケティング戦略を重視する傾向が強まっていることも、同市場の成長を強める大きな要因となっています。さらに、データ駆動型マーケティングへの動向の高まりは、堅牢な分析とレポート機能を提供するデジタルマーケティングソフトウェアへの需要を喚起しています。これとは別に、主要業績評価指標（KPI）を追跡し、マーケティングキャンペーンの成功を測定し、消費者行動に関する洞察を得るために、最新のデジタルマーケティングソフトウェアソリューションに対する企業の依存度が高まっていることも、市場の成長を後押ししています。さらに、GDPRやCCPAのような規制が企業に消費者データの責任ある取り扱いを求めており、データプライバシーとコンプライアンスの重要性が高まっています。

先端技術の統合

テクノロジーの急速な進歩と、さまざまな業界にわたる人工知能（AI）、機械学習、自動化の統合が、新たな機会と効率性を生み出し、市場の成長を支えています。さらに、AIを搭載したツールやアルゴリズムがデジタルマーケティングソフトウェアに統合され、コンテンツのレコメンデーション、広告ターゲティング、チャットボットとのやり取りなど、さまざまなタスクを自動化することで、手作業を減らし、マーケティングキャンペーンの精度と関連性を高めています。これとは別に、多くの企業がデジタルマーケティングソフトウェアを活用して、音声検索用にコンテンツを最適化し、スマートフォン、スマートスピーカー、ウェアラブル技術など、さまざまなデバイスでシームレスな体験を実現しています。さらに、クラウドベースのデジタルマーケティングソフトウェアソリューションの採用により、企業は遠隔地からマーケティングツールやデータにアクセスできるようになっています。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査目的
  • 利害関係者
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要業界動向

第5章 デジタルマーケティングソフトウェアの世界市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：ソリューション別

  • 顧客関係管理（CRM）
    • 市場動向
    • 市場予測
  • メールマーケティング
    • 市場動向
    • 市場予測
  • ソーシャルメディア
    • 市場動向
    • 市場予測
  • 検索マーケティング
    • 市場動向
    • 市場予測
  • コンテンツ管理
    • 市場動向
    • 市場予測
  • マーケティングオートメーション
    • 市場動向
    • 市場予測
  • キャンペーンマネジメント
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第7章 市場内訳：サービス別

  • プロフェッショナルサービス
    • 市場動向
    • 市場予測
  • マネージドサービス
    • 市場動向
    • 市場予測

第8章 市場内訳：展開タイプ別

  • オンプレミス
    • 市場動向
    • 市場予測
  • クラウドベース
    • 市場動向
    • 市場予測

第9章 市場内訳：組織規模別

  • 大企業
    • 市場動向
    • 市場予測
  • 中小企業（SMEs）
    • 市場動向
    • 市場予測

第10章 市場内訳：最終用途別

  • メディア・エンターテインメント
    • 市場動向
    • 市場予測
  • 製造業
    • 市場動向
    • 市場予測
  • 小売
    • 市場動向
    • 市場予測
  • BFSI
    • 市場動向
    • 市場予測
  • 情報技術
    • 市場動向
    • 市場予測
  • ヘルスケア
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第11章 市場内訳：地域別

  • 北米
    • 米国
      • 市場動向
      • 市場予測
    • カナダ
      • 市場動向
      • 市場予測
  • アジア太平洋
    • 中国
      • 市場動向
      • 市場予測
    • 日本
      • 市場動向
      • 市場予測
    • インド
      • 市場動向
      • 市場予測
    • 韓国
      • 市場動向
      • 市場予測
    • オーストラリア
      • 市場動向
      • 市場予測
    • インドネシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 欧州
    • ドイツ
      • 市場動向
      • 市場予測
    • フランス
      • 市場動向
      • 市場予測
    • 英国
      • 市場動向
      • 市場予測
    • イタリア
      • 市場動向
      • 市場予測
    • スペイン
      • 市場動向
      • 市場予測
    • ロシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • ラテンアメリカ
    • ブラジル
      • 市場動向
      • 市場予測
    • メキシコ
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 中東・アフリカ地域
    • 市場動向
    • 市場内訳：国別
    • 市場予測

第12章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第13章 バリューチェーン分析

第14章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第15章 価格分析

第16章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Act-On Software Inc.
    • Adobe Inc.
    • Hewlett Packard Enterprise Development LP
    • HubSpot Inc.
    • IBM Corporation
    • Microsoft Corporation
    • Oracle Corporation
    • Salesforce.com Inc.
    • SAP SE
    • SAS Institute Inc.
図表

List of Figures

  • Figure 1: Global: Digital Marketing Software Market: Major Drivers and Challenges
  • Figure 2: Global: Digital Marketing Software Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Digital Marketing Software Market: Breakup by Solution (in %), 2023
  • Figure 4: Global: Digital Marketing Software Market: Breakup by Service (in %), 2023
  • Figure 5: Global: Digital Marketing Software Market: Breakup by Deployment Type (in %), 2023
  • Figure 6: Global: Digital Marketing Software Market: Breakup by Organization Size (in %), 2023
  • Figure 7: Global: Digital Marketing Software Market: Breakup by End Use (in %), 2023
  • Figure 8: Global: Digital Marketing Software Market: Breakup by Region (in %), 2023
  • Figure 9: Global: Digital Marketing Software Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 10: Global: Digital Marketing Software (Customer Relationship Management- CRM) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 11: Global: Digital Marketing Software (Customer Relationship Management- CRM) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 12: Global: Digital Marketing Software (Email Marketing) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 13: Global: Digital Marketing Software (Email Marketing) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 14: Global: Digital Marketing Software (Social Media) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 15: Global: Digital Marketing Software (Social Media) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 16: Global: Digital Marketing Software (Search Marketing) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 17: Global: Digital Marketing Software (Search Marketing) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 18: Global: Digital Marketing Software (Content Management) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 19: Global: Digital Marketing Software (Content Management) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 20: Global: Digital Marketing Software (Marketing Automation) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 21: Global: Digital Marketing Software (Marketing Automation) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 22: Global: Digital Marketing Software (Campaign Management) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 23: Global: Digital Marketing Software (Campaign Management) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 24: Global: Digital Marketing Software (Other Solutions) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 25: Global: Digital Marketing Software (Other Solutions) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 26: Global: Digital Marketing Software (Professional Services) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 27: Global: Digital Marketing Software (Professional Services) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 28: Global: Digital Marketing Software (Managed Services) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 29: Global: Digital Marketing Software (Managed Services) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 30: Global: Digital Marketing Software (On-Premise) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 31: Global: Digital Marketing Software (On-Premise) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 32: Global: Digital Marketing Software (Cloud-Based) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 33: Global: Digital Marketing Software (Cloud-Based) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 34: Global: Digital Marketing Software (Large Enterprises) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 35: Global: Digital Marketing Software (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 36: Global: Digital Marketing Software (Small and Medium Enterprises- SMEs) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 37: Global: Digital Marketing Software (Small and Medium Enterprises- SMEs) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 38: Global: Digital Marketing Software (Media and Entertainment) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 39: Global: Digital Marketing Software (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 40: Global: Digital Marketing Software (Manufacturing) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 41: Global: Digital Marketing Software (Manufacturing) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 42: Global: Digital Marketing Software (Retail) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 43: Global: Digital Marketing Software (Retail) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 44: Global: Digital Marketing Software (BFSI) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 45: Global: Digital Marketing Software (BFSI) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 46: Global: Digital Marketing Software (Information Technology) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 47: Global: Digital Marketing Software (Information Technology) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 48: Global: Digital Marketing Software (Healthcare) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 49: Global: Digital Marketing Software (Healthcare) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 50: Global: Digital Marketing Software (Other End Uses) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 51: Global: Digital Marketing Software (Other End Uses) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 52: North America: Digital Marketing Software Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 53: North America: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 54: United States: Digital Marketing Software Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 55: United States: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 56: Canada: Digital Marketing Software Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 57: Canada: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 58: Asia Pacific: Digital Marketing Software Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 59: Asia Pacific: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 60: China: Digital Marketing Software Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 61: China: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 62: Japan: Digital Marketing Software Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 63: Japan: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 64: India: Digital Marketing Software Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 65: India: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 66: South Korea: Digital Marketing Software Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 67: South Korea: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 68: Australia: Digital Marketing Software Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 69: Australia: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 70: Indonesia: Digital Marketing Software Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 71: Indonesia: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 72: Others: Digital Marketing Software Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 73: Others: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 74: Europe: Digital Marketing Software Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 75: Europe: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 76: Germany: Digital Marketing Software Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 77: Germany: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 78: France: Digital Marketing Software Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 79: France: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 80: United Kingdom: Digital Marketing Software Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 81: United Kingdom: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 82: Italy: Digital Marketing Software Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 83: Italy: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 84: Spain: Digital Marketing Software Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 85: Spain: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 86: Russia: Digital Marketing Software Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 87: Russia: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 88: Others: Digital Marketing Software Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 89: Others: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 90: Latin America: Digital Marketing Software Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 91: Latin America: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 92: Brazil: Digital Marketing Software Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 93: Brazil: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 94: Mexico: Digital Marketing Software Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 95: Mexico: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 96: Others: Digital Marketing Software Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 97: Others: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 98: Middle East and Africa: Digital Marketing Software Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 99: Middle East and Africa: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 100: Global: Digital Marketing Software Industry: SWOT Analysis
  • Figure 101: Global: Digital Marketing Software Industry: Value Chain Analysis
  • Figure 102: Global: Digital Marketing Software Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Digital Marketing Software Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Digital Marketing Software Market Forecast: Breakup by Solution (in Million US$), 2024-2032
  • Table 3: Global: Digital Marketing Software Market Forecast: Breakup by Service (in Million US$), 2024-2032
  • Table 4: Global: Digital Marketing Software Market Forecast: Breakup by Deployment Type (in Million US$), 2024-2032
  • Table 5: Global: Digital Marketing Software Market Forecast: Breakup by Organization Size (in Million US$), 2024-2032
  • Table 6: Global: Digital Marketing Software Market Forecast: Breakup by End Use (in Million US$), 2024-2032
  • Table 7: Global: Digital Marketing Software Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 8: Global: Digital Marketing Software Market Structure
  • Table 9: Global: Digital Marketing Software Market: Key Players
目次
Product Code: SR112024A2580

The global digital marketing software market size reached US$ 77.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 255.9 Billion by 2032, exhibiting a growth rate (CAGR) of 13.8% during 2024-2032. The increasing use of voice-activated devices and virtual assistants, rising reliance of individuals on online shopping channels, and various initiatives undertaken by governments of several countries to promote digitalization are some of the major factors propelling the market.

Digital marketing software is designed to facilitate and optimize various aspects of online marketing and advertising campaigns. It encompasses a wide range of applications that help businesses plan, execute, track, and analyze their digital marketing efforts across various online channels and platforms. It streamlines marketing operations, saving time and resources by automating tasks and workflows. It enables businesses to target specific demographics, interests, and behaviors, increasing the relevance of marketing messages. It facilitates the creation and management of email campaigns, including personalized messaging, A/B testing, and performance tracking.

The increasing use of voice-activated devices and virtual assistants is catalyzing the demand for digital marketing software that can optimize content for voice search. Additionally, the escalating demand for software that facilitates video creation, editing, and distribution is strengthening the growth of the market. Apart from this, the integration of advanced technologies that offer immersive marketing experiences is favoring the market growth. Moreover, various leading digital marketing software providers are exploring blockchain-based solutions for ad verification and fraud prevention. Furthermore, the rising awareness among businesses about the benefits offered by advanced technologies in improving business operations is driving the demand for digital marketing software.

Digital Marketing Software Market Trends/Drivers:

Increasing reliance on online shopping

The evolving behavior and expectations of consumers in the digital age represent one of the key factors positively influencing the market. Additionally, the increasing reliance of individuals on online channels for their shopping, entertainment, and information needs is stimulating the market growth. Apart from this, the rising preferences for personalized and relevant content delivered are promoting marketing automation and AI-driven personalization tools within digital marketing software solutions. These tools enable businesses to analyze consumer data and create highly targeted marketing campaigns, enhancing customer engagement and satisfaction. Moreover, various companies are investing in digital marketing software to optimize their online presence, improve user experiences, and increase conversion rates.

Increasing emphasis on data-driven marketing strategies

The increasing emphasis on data-driven marketing strategies is the other major factor strengthening the growth of the market. Additionally, the rising trend toward data-driven marketing is catalyzing the demand for digital marketing software that provides robust analytics and reporting capabilities. Apart from this, the increasing reliance of businesses on modern digital marketing software solutions to track key performance indicators (KPIs), measure the success of marketing campaigns, and gain insights into consumer behavior is favoring the market growth. Furthermore, the importance of data privacy and compliance has grown, with regulations like GDPR and CCPA requiring businesses to handle consumer data responsibly.

Integration of advanced technologies

Rapid advancements in technology and the integration of artificial intelligence (AI), machine learning, and automation across various industries are creating new opportunities and efficiencies and supporting the market growth. Additionally, AI-powered tools and algorithms are being integrated into digital marketing software to automate various tasks, such as content recommendations, ad targeting, and chatbot interactions, which reduces manual effort and enhances the accuracy and relevance of marketing campaigns. Apart from this, numerous companies are leveraging digital marketing software to optimize content for voice search and create seamless experiences across various devices, including smartphones, smart speakers, and wearable tech. Furthermore, the adoption of cloud-based digital marketing software solutions is enabling businesses to access their marketing tools and data from remote locations.

Digital Marketing Software Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global digital marketing software market report, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on solution, service, deployment type, organization size, and end use.

Breakup by Solution:

Customer Relationship Management (CRM)

Email Marketing

Social Media

Search Marketing

Content Management

Marketing Automation

Campaign Management

Others

Customer relationship management (CRM) dominates the market

The report has provided a detailed breakup and analysis of the market based on the solution. This includes customer relationship management (CRM), email marketing, social media, search marketing, content management, marketing automation, campaign management, and others. According to the report, customer relationship management (CRM) holds the largest market share as it is widely used by businesses to manage and nurture their interactions and relationships with customers and potential customers. Additionally, it allows businesses to store and manage detailed information about their customers, including contact details, purchase history, preferences, and communication history. It also helps in tracking and nurturing leads through the sales pipeline and allows teams to track interactions, schedule follow-ups, and forecast sales performance. Apart from this, it helps sales teams work more efficiently, close deals faster, and achieve higher conversion rates. Furthermore, it centralizes customer data, automates workflows, and aids in reducing manual tasks and improving overall operational efficiency.

Breakup by Service:

Professional Services

Managed Services

Managed services represent the largest market segment

A detailed breakup and analysis of the market based on the service has also been provided in the report. This includes professional services and managed services. According to the report, managed services hold the largest market share as they help businesses utilize digital marketing software tools and platforms effectively to achieve their marketing objectives. Managed services encompass the planning, execution, and optimization of digital marketing campaigns and include activities, such as search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, content creation, and social media management. Furthermore, service providers use analytics and reporting tools to provide businesses with data-driven insights, enabling more informed decision-making. Moreover, they can help mitigate risks associated with digital marketing, such as algorithm changes by search engines or shifts in consumer behavior, by adapting strategies in real time.

Breakup by Deployment Type:

On-premises

Cloud-based

Cloud-based holds the largest market share

The report has provided a detailed breakup and analysis of the market based on the product type. This includes on-premises and cloud-based. According to the report, cloud-based represented the largest market segment as it offers businesses the flexibility and scalability, they need to manage their marketing efforts efficiently. Additionally, it assists users in accessing software and data from anywhere with an internet connection, using web browsers or mobile apps. Apart from this, cloud-based solutions are highly scalable, allowing businesses to easily adjust their resource usage as their needs change and can add or remove features, users, or storage capacity on demand. Furthermore, it securely stores and manages customer data, campaign assets, and marketing content. Moreover, it offers robust analytics and reporting capabilities, providing insights into campaign performance, customer behavior, and return on investment (ROI).

Breakup by Organization Size:

Large Enterprises

Small and Medium Enterprises (SMEs)

Large enterprises dominate the market

A detailed breakup and analysis of the market based on the organization size has also been provided in the report. This includes large enterprises and small and medium enterprises (SMEs). According to the report, large enterprises account for the majority of the market share as they have substantial marketing budgets compared to small and mid-sized businesses (SMBs). This financial advantage allows them to invest significantly in digital marketing software and related technologies. They can afford high-end solutions and comprehensive suites of tools that cover various aspects of digital marketing, including customer relationship management (CRM), marketing automation, analytics, and advertising platforms. Apart from this, many large enterprises operate on a global scale, serving diverse markets with distinct languages, cultures, and preferences. This global presence requires digital marketing software with localization features, allowing them to create region-specific content, tailor marketing messages, and adapt campaigns to different markets.

Breakup by End Use:

Media and Entertainment

Manufacturing

Retail

BFSI

Information Technology

Healthcare

Others

Retail accounts for the majority of the market share

A detailed breakup and analysis of the market based on the end use has also been provided in the report. This includes media and entertainment, manufacturing, retail, BFSI, information technology, healthcare, and others. According to the report, retail accounted for the largest market share due to the expansion of offline and online retail outlets worldwide. Additionally, the rising reliance on online shopping channels is promoting the adoption of digital marketing software in the retail sector. E-commerce platforms require robust digital marketing tools to optimize online shopping experiences, drive traffic to websites, and convert visitors into customers. Furthermore, digital marketing software provides retailers with essential tools such as search engine optimization (SEO), pay-per-click (PPC) advertising, and email marketing to enhance their online presence and reach a global customer base. It also enables retailers to collect and analyze data related to customer behavior, purchase patterns, and campaign performance.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Asia Pacific exhibits a clear dominance, accounting for the largest digital marketing software market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific exhibits a clear dominance in the market as it houses one of the largest and fastest-growing e-commerce markets in the world. Additionally, businesses in the region, like small startups and large enterprises, are increasingly turning to digital marketing software to expand their online presence and compete effectively. Apart from this, digital marketing software in the APAC region places a strong emphasis on mobile optimization, responsive design, and mobile advertising. These features enable businesses to effectively reach and engage consumers on mobile devices, aligning with the preferences of the local population. Moreover, governments of various countries in the region are undertaking various initiatives, such as offering financial incentives and support for startups and tech companies to promote digitalization.

Competitive Landscape:

Digital marketing software companies are continuously innovating and developing new features and tools to stay at the forefront of technology. This includes incorporating artificial intelligence (AI), machine learning, automation, and data analytics to enhance the capabilities of their software. Additionally, they are expanding their global presence by entering new markets and establishing partnerships with businesses worldwide. Apart from this, various companies are investing in robust security measures and compliance with data protection regulations like GDPR and CCPA. Furthermore, they are providing advanced analytics and reporting capabilities and enabling businesses to gain actionable insights from vast amounts of data, enhancing decision-making and campaign optimization.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Act-On Software Inc.

Adobe Inc.

Hewlett Packard Enterprise Development LP

HubSpot Inc.

IBM Corporation

Microsoft Corporation

Oracle Corporation

Salesforce.com Inc.

SAP SE

SAS Institute Inc.

Recent Developments:

In August 2021, HubSpot Inc., the customer relationship management (CRM) platform for scaling companies, announced the launch of CMS Hub Starter, a new tier of the company's existing web content management system that gives marketers and developers the tools they need to generate business through their website.

In June 2021, Amazon Web Services, Inc. announced the expansion of their global strategic partnership that will make it easy for customers to use the full set of Salesforce and AWS capabilities together to quickly build and deploy powerful new business applications that accelerate digital transformation.

Key Questions Answered in This Report

  • 1. What was the size of the global digital marketing software market in 2023?
  • 2. What is the expected growth rate of the global digital marketing software market during 2024-2032?
  • 3. What are the key factors driving the global digital marketing software market?
  • 4. What has been the impact of COVID-19 on the global digital marketing software market?
  • 5. What is the breakup of the global digital marketing software market based on the solution?
  • 6. What is the breakup of the global digital marketing software market based on the service?
  • 7. What is the breakup of the global digital marketing software market based on the deployment type?
  • 8. What is the breakup of the global digital marketing software market based on the organization size?
  • 9. What is the breakup of the global digital marketing software market based on the end use?
  • 10. What are the key regions in the global digital marketing software market?
  • 11. Who are the key players/companies in the global digital marketing software market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Digital Marketing Software Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Solution

  • 6.1 Customer Relationship Management (CRM)
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Email Marketing
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Social Media
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Search Marketing
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Content Management
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast
  • 6.6 Marketing Automation
    • 6.6.1 Market Trends
    • 6.6.2 Market Forecast
  • 6.7 Campaign Management
    • 6.7.1 Market Trends
    • 6.7.2 Market Forecast
  • 6.8 Others
    • 6.8.1 Market Trends
    • 6.8.2 Market Forecast

7 Market Breakup by Service

  • 7.1 Professional Services
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Managed Services
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Deployment Type

  • 8.1 On-Premise
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Cloud-Based
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Organization Size

  • 9.1 Large Enterprises
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Small and Medium Enterprises (SMEs)
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast

10 Market Breakup by End Use

  • 10.1 Media and Entertainment
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 Manufacturing
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast
  • 10.3 Retail
    • 10.3.1 Market Trends
    • 10.3.2 Market Forecast
  • 10.4 BFSI
    • 10.4.1 Market Trends
    • 10.4.2 Market Forecast
  • 10.5 Information Technology
    • 10.5.1 Market Trends
    • 10.5.2 Market Forecast
  • 10.6 Healthcare
    • 10.6.1 Market Trends
    • 10.6.2 Market Forecast
  • 10.7 Others
    • 10.7.1 Market Trends
    • 10.7.2 Market Forecast

11 Market Breakup by Region

  • 11.1 North America
    • 11.1.1 United States
      • 11.1.1.1 Market Trends
      • 11.1.1.2 Market Forecast
    • 11.1.2 Canada
      • 11.1.2.1 Market Trends
      • 11.1.2.2 Market Forecast
  • 11.2 Asia Pacific
    • 11.2.1 China
      • 11.2.1.1 Market Trends
      • 11.2.1.2 Market Forecast
    • 11.2.2 Japan
      • 11.2.2.1 Market Trends
      • 11.2.2.2 Market Forecast
    • 11.2.3 India
      • 11.2.3.1 Market Trends
      • 11.2.3.2 Market Forecast
    • 11.2.4 South Korea
      • 11.2.4.1 Market Trends
      • 11.2.4.2 Market Forecast
    • 11.2.5 Australia
      • 11.2.5.1 Market Trends
      • 11.2.5.2 Market Forecast
    • 11.2.6 Indonesia
      • 11.2.6.1 Market Trends
      • 11.2.6.2 Market Forecast
    • 11.2.7 Others
      • 11.2.7.1 Market Trends
      • 11.2.7.2 Market Forecast
  • 11.3 Europe
    • 11.3.1 Germany
      • 11.3.1.1 Market Trends
      • 11.3.1.2 Market Forecast
    • 11.3.2 France
      • 11.3.2.1 Market Trends
      • 11.3.2.2 Market Forecast
    • 11.3.3 United Kingdom
      • 11.3.3.1 Market Trends
      • 11.3.3.2 Market Forecast
    • 11.3.4 Italy
      • 11.3.4.1 Market Trends
      • 11.3.4.2 Market Forecast
    • 11.3.5 Spain
      • 11.3.5.1 Market Trends
      • 11.3.5.2 Market Forecast
    • 11.3.6 Russia
      • 11.3.6.1 Market Trends
      • 11.3.6.2 Market Forecast
    • 11.3.7 Others
      • 11.3.7.1 Market Trends
      • 11.3.7.2 Market Forecast
  • 11.4 Latin America
    • 11.4.1 Brazil
      • 11.4.1.1 Market Trends
      • 11.4.1.2 Market Forecast
    • 11.4.2 Mexico
      • 11.4.2.1 Market Trends
      • 11.4.2.2 Market Forecast
    • 11.4.3 Others
      • 11.4.3.1 Market Trends
      • 11.4.3.2 Market Forecast
  • 11.5 Middle East and Africa
    • 11.5.1 Market Trends
    • 11.5.2 Market Breakup by Country
    • 11.5.3 Market Forecast

12 SWOT Analysis

  • 12.1 Overview
  • 12.2 Strengths
  • 12.3 Weaknesses
  • 12.4 Opportunities
  • 12.5 Threats

13 Value Chain Analysis

14 Porters Five Forces Analysis

  • 14.1 Overview
  • 14.2 Bargaining Power of Buyers
  • 14.3 Bargaining Power of Suppliers
  • 14.4 Degree of Competition
  • 14.5 Threat of New Entrants
  • 14.6 Threat of Substitutes

15 Price Analysis

16 Competitive Landscape

  • 16.1 Market Structure
  • 16.2 Key Players
  • 16.3 Profiles of Key Players
    • 16.3.1 Act-On Software Inc.
      • 16.3.1.1 Company Overview
      • 16.3.1.2 Product Portfolio
    • 16.3.2 Adobe Inc.
      • 16.3.2.1 Company Overview
      • 16.3.2.2 Product Portfolio
      • 16.3.2.3 Financials
      • 16.3.2.4 SWOT Analysis
    • 16.3.3 Hewlett Packard Enterprise Development LP
      • 16.3.3.1 Company Overview
      • 16.3.3.2 Product Portfolio
      • 16.3.3.3 Financials
      • 16.3.3.4 SWOT Analysis
    • 16.3.4 HubSpot Inc.
      • 16.3.4.1 Company Overview
      • 16.3.4.2 Product Portfolio
      • 16.3.4.3 Financials
    • 16.3.5 IBM Corporation
      • 16.3.5.1 Company Overview
      • 16.3.5.2 Product Portfolio
      • 16.3.5.3 Financials
      • 16.3.5.4 SWOT Analysis
    • 16.3.6 Microsoft Corporation
      • 16.3.6.1 Company Overview
      • 16.3.6.2 Product Portfolio
      • 16.3.6.3 Financials
      • 16.3.6.4 SWOT Analysis
    • 16.3.7 Oracle Corporation
      • 16.3.7.1 Company Overview
      • 16.3.7.2 Product Portfolio
      • 16.3.7.3 Financials
      • 16.3.7.4 SWOT Analysis
    • 16.3.8 Salesforce.com Inc.
      • 16.3.8.1 Company Overview
      • 16.3.8.2 Product Portfolio
      • 16.3.8.3 Financials
      • 16.3.8.4 SWOT Analysis
    • 16.3.9 SAP SE
      • 16.3.9.1 Company Overview
      • 16.3.9.2 Product Portfolio
      • 16.3.9.3 Financials
      • 16.3.9.4 SWOT Analysis
    • 16.3.10 SAS Institute Inc.
      • 16.3.10.1 Company Overview
      • 16.3.10.2 Product Portfolio
      • 16.3.10.3 SWOT Analysis