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市場調査レポート
商品コード
1451358
デジタルマーケティングソフトウェア市場レポート:ソリューション、サービス、展開タイプ、組織規模、最終用途、地域別、2024-2032Digital Marketing Software Market Report by Solution, Service, Deployment Type, Organization Size, End Use, and Region 2024-2032 |
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カスタマイズ可能
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デジタルマーケティングソフトウェア市場レポート:ソリューション、サービス、展開タイプ、組織規模、最終用途、地域別、2024-2032 |
出版日: 2024年03月02日
発行: IMARC
ページ情報: 英文 144 Pages
納期: 2~3営業日
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世界のデジタルマーケティングソフトウェア市場規模は、2023年に773億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけて13.8%の成長率(CAGR)を示し、2032年までに2,559億米ドルに達すると予測しています。音声起動デバイスやバーチャルアシスタントの利用の増加、オンラインショッピングチャンネルへの個人の依存度の上昇、デジタル化を促進するためにいくつかの国の政府が行っている様々なイニシアチブは、市場を推進している主な要因の一部です。
デジタルマーケティングソフトウェアは、オンライン・マーケティングと広告キャンペーンの様々な側面を促進し、最適化するように設計されています。さまざまなオンライン・チャネルやプラットフォームにおけるデジタル・マーケティングの計画、実行、追跡、分析を支援する幅広いアプリケーションを包含しています。タスクとワークフローを自動化することで、マーケティング業務を効率化し、時間とリソースを節約します。特定の属性、興味、行動をターゲットとすることができるため、マーケティングメッセージの関連性が高まります。パーソナライズされたメッセージング、A/Bテスト、パフォーマンストラッキングなど、メールキャンペーンの作成と管理が容易になります。
音声で作動するデバイスやバーチャルアシスタントの使用が増加しているため、音声検索用にコンテンツを最適化できるデジタルマーケティングソフトウェアの需要が高まっています。さらに、動画の作成、編集、配信を容易にするソフトウェアに対する需要の高まりが、市場の成長を強化しています。これとは別に、没入型のマーケティング体験を提供する先進技術の統合が、市場の成長を後押ししています。さらに、さまざまな大手デジタルマーケティングソフトウェアプロバイダーが、広告検証や不正防止のためのブロックチェーンベースのソリューションを模索しています。さらに、先進技術が業務改善にもたらすメリットに対する企業間の意識の高まりが、デジタルマーケティングソフトウェアの需要を促進しています。
オンラインショッピングへの依存の高まり
デジタル時代における消費者の行動と期待の進化は、市場にプラスの影響を与える主な要因の1つです。さらに、ショッピング、エンターテインメント、情報ニーズにおけるオンラインチャネルへの依存の高まりが、市場の成長を刺激しています。これとは別に、配信されるパーソナライズされた関連コンテンツに対する嗜好の高まりが、デジタルマーケティングソフトウェアソリューション内のマーケティングオートメーションとAI主導のパーソナライゼーションツールを促進しています。これらのツールは、企業が消費者データを分析し、高度にターゲット化されたマーケティング・キャンペーンを作成し、顧客エンゲージメントと満足度を高めることを可能にします。さらに、さまざまな企業がオンラインプレゼンスを最適化し、ユーザー体験を向上させ、コンバージョン率を高めるためにデジタルマーケティングソフトウェアに投資しています。
データ主導型マーケティング戦略の重視の高まり
データ主導のマーケティング戦略を重視する傾向が強まっていることも、同市場の成長を強める大きな要因となっています。さらに、データ駆動型マーケティングへの動向の高まりは、堅牢な分析とレポート機能を提供するデジタルマーケティングソフトウェアへの需要を喚起しています。これとは別に、主要業績評価指標(KPI)を追跡し、マーケティングキャンペーンの成功を測定し、消費者行動に関する洞察を得るために、最新のデジタルマーケティングソフトウェアソリューションに対する企業の依存度が高まっていることも、市場の成長を後押ししています。さらに、GDPRやCCPAのような規制が企業に消費者データの責任ある取り扱いを求めており、データプライバシーとコンプライアンスの重要性が高まっています。
先端技術の統合
テクノロジーの急速な進歩と、さまざまな業界にわたる人工知能(AI)、機械学習、自動化の統合が、新たな機会と効率性を生み出し、市場の成長を支えています。さらに、AIを搭載したツールやアルゴリズムがデジタルマーケティングソフトウェアに統合され、コンテンツのレコメンデーション、広告ターゲティング、チャットボットとのやり取りなど、さまざまなタスクを自動化することで、手作業を減らし、マーケティングキャンペーンの精度と関連性を高めています。これとは別に、多くの企業がデジタルマーケティングソフトウェアを活用して、音声検索用にコンテンツを最適化し、スマートフォン、スマートスピーカー、ウェアラブル技術など、さまざまなデバイスでシームレスな体験を実現しています。さらに、クラウドベースのデジタルマーケティングソフトウェアソリューションの採用により、企業は遠隔地からマーケティングツールやデータにアクセスできるようになっています。
The global digital marketing software market size reached US$ 77.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 255.9 Billion by 2032, exhibiting a growth rate (CAGR) of 13.8% during 2024-2032. The increasing use of voice-activated devices and virtual assistants, rising reliance of individuals on online shopping channels, and various initiatives undertaken by governments of several countries to promote digitalization are some of the major factors propelling the market.
Digital marketing software is designed to facilitate and optimize various aspects of online marketing and advertising campaigns. It encompasses a wide range of applications that help businesses plan, execute, track, and analyze their digital marketing efforts across various online channels and platforms. It streamlines marketing operations, saving time and resources by automating tasks and workflows. It enables businesses to target specific demographics, interests, and behaviors, increasing the relevance of marketing messages. It facilitates the creation and management of email campaigns, including personalized messaging, A/B testing, and performance tracking.
The increasing use of voice-activated devices and virtual assistants is catalyzing the demand for digital marketing software that can optimize content for voice search. Additionally, the escalating demand for software that facilitates video creation, editing, and distribution is strengthening the growth of the market. Apart from this, the integration of advanced technologies that offer immersive marketing experiences is favoring the market growth. Moreover, various leading digital marketing software providers are exploring blockchain-based solutions for ad verification and fraud prevention. Furthermore, the rising awareness among businesses about the benefits offered by advanced technologies in improving business operations is driving the demand for digital marketing software.
Increasing reliance on online shopping
The evolving behavior and expectations of consumers in the digital age represent one of the key factors positively influencing the market. Additionally, the increasing reliance of individuals on online channels for their shopping, entertainment, and information needs is stimulating the market growth. Apart from this, the rising preferences for personalized and relevant content delivered are promoting marketing automation and AI-driven personalization tools within digital marketing software solutions. These tools enable businesses to analyze consumer data and create highly targeted marketing campaigns, enhancing customer engagement and satisfaction. Moreover, various companies are investing in digital marketing software to optimize their online presence, improve user experiences, and increase conversion rates.
Increasing emphasis on data-driven marketing strategies
The increasing emphasis on data-driven marketing strategies is the other major factor strengthening the growth of the market. Additionally, the rising trend toward data-driven marketing is catalyzing the demand for digital marketing software that provides robust analytics and reporting capabilities. Apart from this, the increasing reliance of businesses on modern digital marketing software solutions to track key performance indicators (KPIs), measure the success of marketing campaigns, and gain insights into consumer behavior is favoring the market growth. Furthermore, the importance of data privacy and compliance has grown, with regulations like GDPR and CCPA requiring businesses to handle consumer data responsibly.
Integration of advanced technologies
Rapid advancements in technology and the integration of artificial intelligence (AI), machine learning, and automation across various industries are creating new opportunities and efficiencies and supporting the market growth. Additionally, AI-powered tools and algorithms are being integrated into digital marketing software to automate various tasks, such as content recommendations, ad targeting, and chatbot interactions, which reduces manual effort and enhances the accuracy and relevance of marketing campaigns. Apart from this, numerous companies are leveraging digital marketing software to optimize content for voice search and create seamless experiences across various devices, including smartphones, smart speakers, and wearable tech. Furthermore, the adoption of cloud-based digital marketing software solutions is enabling businesses to access their marketing tools and data from remote locations.
IMARC Group provides an analysis of the key trends in each segment of the global digital marketing software market report, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on solution, service, deployment type, organization size, and end use.
Customer Relationship Management (CRM)
Email Marketing
Social Media
Search Marketing
Content Management
Marketing Automation
Campaign Management
Others
Customer relationship management (CRM) dominates the market
The report has provided a detailed breakup and analysis of the market based on the solution. This includes customer relationship management (CRM), email marketing, social media, search marketing, content management, marketing automation, campaign management, and others. According to the report, customer relationship management (CRM) holds the largest market share as it is widely used by businesses to manage and nurture their interactions and relationships with customers and potential customers. Additionally, it allows businesses to store and manage detailed information about their customers, including contact details, purchase history, preferences, and communication history. It also helps in tracking and nurturing leads through the sales pipeline and allows teams to track interactions, schedule follow-ups, and forecast sales performance. Apart from this, it helps sales teams work more efficiently, close deals faster, and achieve higher conversion rates. Furthermore, it centralizes customer data, automates workflows, and aids in reducing manual tasks and improving overall operational efficiency.
Professional Services
Managed Services
Managed services represent the largest market segment
A detailed breakup and analysis of the market based on the service has also been provided in the report. This includes professional services and managed services. According to the report, managed services hold the largest market share as they help businesses utilize digital marketing software tools and platforms effectively to achieve their marketing objectives. Managed services encompass the planning, execution, and optimization of digital marketing campaigns and include activities, such as search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, content creation, and social media management. Furthermore, service providers use analytics and reporting tools to provide businesses with data-driven insights, enabling more informed decision-making. Moreover, they can help mitigate risks associated with digital marketing, such as algorithm changes by search engines or shifts in consumer behavior, by adapting strategies in real time.
On-premises
Cloud-based
Cloud-based holds the largest market share
The report has provided a detailed breakup and analysis of the market based on the product type. This includes on-premises and cloud-based. According to the report, cloud-based represented the largest market segment as it offers businesses the flexibility and scalability, they need to manage their marketing efforts efficiently. Additionally, it assists users in accessing software and data from anywhere with an internet connection, using web browsers or mobile apps. Apart from this, cloud-based solutions are highly scalable, allowing businesses to easily adjust their resource usage as their needs change and can add or remove features, users, or storage capacity on demand. Furthermore, it securely stores and manages customer data, campaign assets, and marketing content. Moreover, it offers robust analytics and reporting capabilities, providing insights into campaign performance, customer behavior, and return on investment (ROI).
Large Enterprises
Small and Medium Enterprises (SMEs)
Large enterprises dominate the market
A detailed breakup and analysis of the market based on the organization size has also been provided in the report. This includes large enterprises and small and medium enterprises (SMEs). According to the report, large enterprises account for the majority of the market share as they have substantial marketing budgets compared to small and mid-sized businesses (SMBs). This financial advantage allows them to invest significantly in digital marketing software and related technologies. They can afford high-end solutions and comprehensive suites of tools that cover various aspects of digital marketing, including customer relationship management (CRM), marketing automation, analytics, and advertising platforms. Apart from this, many large enterprises operate on a global scale, serving diverse markets with distinct languages, cultures, and preferences. This global presence requires digital marketing software with localization features, allowing them to create region-specific content, tailor marketing messages, and adapt campaigns to different markets.
Media and Entertainment
Manufacturing
Retail
BFSI
Information Technology
Healthcare
Others
Retail accounts for the majority of the market share
A detailed breakup and analysis of the market based on the end use has also been provided in the report. This includes media and entertainment, manufacturing, retail, BFSI, information technology, healthcare, and others. According to the report, retail accounted for the largest market share due to the expansion of offline and online retail outlets worldwide. Additionally, the rising reliance on online shopping channels is promoting the adoption of digital marketing software in the retail sector. E-commerce platforms require robust digital marketing tools to optimize online shopping experiences, drive traffic to websites, and convert visitors into customers. Furthermore, digital marketing software provides retailers with essential tools such as search engine optimization (SEO), pay-per-click (PPC) advertising, and email marketing to enhance their online presence and reach a global customer base. It also enables retailers to collect and analyze data related to customer behavior, purchase patterns, and campaign performance.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Asia Pacific exhibits a clear dominance, accounting for the largest digital marketing software market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific exhibits a clear dominance in the market as it houses one of the largest and fastest-growing e-commerce markets in the world. Additionally, businesses in the region, like small startups and large enterprises, are increasingly turning to digital marketing software to expand their online presence and compete effectively. Apart from this, digital marketing software in the APAC region places a strong emphasis on mobile optimization, responsive design, and mobile advertising. These features enable businesses to effectively reach and engage consumers on mobile devices, aligning with the preferences of the local population. Moreover, governments of various countries in the region are undertaking various initiatives, such as offering financial incentives and support for startups and tech companies to promote digitalization.
Digital marketing software companies are continuously innovating and developing new features and tools to stay at the forefront of technology. This includes incorporating artificial intelligence (AI), machine learning, automation, and data analytics to enhance the capabilities of their software. Additionally, they are expanding their global presence by entering new markets and establishing partnerships with businesses worldwide. Apart from this, various companies are investing in robust security measures and compliance with data protection regulations like GDPR and CCPA. Furthermore, they are providing advanced analytics and reporting capabilities and enabling businesses to gain actionable insights from vast amounts of data, enhancing decision-making and campaign optimization.
Act-On Software Inc.
Adobe Inc.
Hewlett Packard Enterprise Development LP
HubSpot Inc.
IBM Corporation
Microsoft Corporation
Oracle Corporation
Salesforce.com Inc.
SAP SE
SAS Institute Inc.
In August 2021, HubSpot Inc., the customer relationship management (CRM) platform for scaling companies, announced the launch of CMS Hub Starter, a new tier of the company's existing web content management system that gives marketers and developers the tools they need to generate business through their website.
In June 2021, Amazon Web Services, Inc. announced the expansion of their global strategic partnership that will make it easy for customers to use the full set of Salesforce and AWS capabilities together to quickly build and deploy powerful new business applications that accelerate digital transformation.