市場調査レポート
商品コード
1451006

デジタルサイネージ市場レポート:タイプ、コンポーネント、テクノロジー、用途、ロケーション、サイズ、地域別、2024-2032

Digital Signage Market Report by Type, Component, Technology, Application, Location, Size, and Region 2024-2032

出版日: | 発行: IMARC | ページ情報: 英文 148 Pages | 納期: 2~3営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=160.11円
デジタルサイネージ市場レポート:タイプ、コンポーネント、テクノロジー、用途、ロケーション、サイズ、地域別、2024-2032
出版日: 2024年03月02日
発行: IMARC
ページ情報: 英文 148 Pages
納期: 2~3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のデジタルサイネージ市場規模は、2023年に269億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけてCAGR 5.8%の成長率を示し、2032年には455億米ドルに達すると予測しています。多様な業界におけるデジタル広告ソリューションの採用の増加、視覚的に魅力的でインタラクティブなコンテンツに対する需要の高まり、ディスプレイ技術の継続的な進歩、リアルタイムの情報発信、スマートシティの影響などは、市場成長を促進する要因の一部です。

デジタルサイネージ市場分析:

市場の成長と規模世界のデジタルサイネージ市場は、様々な産業分野での採用により、大幅な成長を遂げています。インタラクティブで視覚的に魅力的なコミュニケーションツールへの需要が高まり、市場は拡大を続けています。

主な市場促進要因:モノのインターネット(IoT)技術のデジタルサイネージへの統合、持続可能性とエネルギー効率の高いサイネージソリューションの重視の高まり、COVID-19の流行によるタッチレスおよび非接触型ディスプレイの需要増加、小売セクターの拡大によるデジタル広告のニーズの高まりなどが市場を推進している主な要因です。

技術の進歩:人工知能(AI)、第5世代(5G)接続、拡張現実(AR)などの技術革新は、デジタルサイネージの機能を強化し続け、より汎用的で効果的なものにしています。

産業への応用:デジタルサイネージは、小売、ヘルスケア、交通、教育、ホスピタリティなどの分野で応用され、ダイナミックなコンテンツ配信、情報発信、インタラクティブな顧客体験を可能にしています。

主な市場動向:主な市場動向としては、遠隔コンテンツ管理のためのクラウドベースのデジタルサイネージソリューションの成長、コンテンツ最適化のためのデータ分析の利用拡大、外食産業におけるデジタルメニューボードの拡大などが挙げられます。

地域別動向:アジア太平洋地域は、小売セクターの拡大、技術導入、スマートシティ構想への投資により、市場成長をリードしています。北米と欧州も、小売業とヘルスケア分野が牽引して大きな成長を示しています。

競合情勢:デジタルサイネージ市場は、数多くのソリューションプロバイダーやハードウェアメーカーによる競合情勢にあります。戦略的提携や買収が技術革新と市場拡大を後押ししています。

課題と機会:課題としては、標準化の必要性、コンテンツのセキュリティ、多様なプラットフォームとの互換性などが挙げられます。ビジネスチャンスは、新興国での市場拡大、さまざまな業界の進化するニーズへの対応、デジタルサイネージソリューションのパーソナライゼーションとインタラクティブ性の強化にあります。

デジタルサイネージ市場の動向:

さまざまな産業でデジタル広告ソリューションの採用が増加

世界のデジタルサイネージ市場は、主に様々な産業でデジタル広告ソリューションの採用が増加しているため、顕著な急成長を遂げています。これはさらに、デジタルサイネージの汎用性とダイナミックな機能によって、従来の印刷広告からデジタルディスプレイへのシフトによって支えられています。小売、ヘルスケア、運輸などの業界では、デジタルサイネージを活用してターゲットオーディエンスの関心を効果的に引きつけています。例えば小売業では、店内でのプロモーションにデジタルサイネージを採用し、顧客体験を向上させています。ヘルスケア施設では、患者や訪問者に重要な情報を提供するためにデジタルサイネージを使用しています。交通機関では、空港のフライト情報や公共交通機関の時刻表など、リアルタイムの最新情報をデジタルサイネージで提供しています。この動向は、情報、広告、プロモーションの伝達におけるデジタルサイネージの有効性を反映しており、コミュニケーション戦略の強化を目指す企業にとって、デジタルサイネージは魅力的な選択肢となっています。

視覚的に魅力的でインタラクティブなコンテンツに対する需要の急増

世界のデジタルサイネージ市場を形成するもう一つの重要な促進要因は、視覚的に魅力的でインタラクティブなコンテンツ配信メカニズムに対する需要の高まりです。従来の静的なサイネージがその魅力を失うにつれ、企業はオーディエンスを魅了するためにデジタルサイネージに目を向けています。鮮やかな高解像度ディスプレイとインタラクティブ機能により、デジタルサイネージは没入感のある体験を提供します。消費者は、注意を引き付け、メッセージを効果的に伝える視覚的に魅力的なコンテンツに惹かれるため、デジタルサイネージの普及が進んでいます。

ディスプレイ技術の進歩

デジタルサイネージ市場は、発光ダイオード(LED)や有機発光ダイオード(OLED)などのディスプレイ技術の継続的な進歩の影響を強く受けています。これらのディスプレイは、高解像度、色精度の向上、エネルギー効率の改善を実現し、デジタル・サイネージ・ディスプレイの視覚的品質を高めています。例えばLEDディスプレイは、その明るさと耐久性で知られ、屋外や屋内の用途に適しています。OLEDディスプレイは、優れたコントラスト比と柔軟性を提供し、湾曲した型にはまらない画面設計を可能にします。こうした進歩により、企業や組織は、最新のディスプレイ技術を活用して視覚的に美しいコンテンツを提供するデジタル・サイネージ・ソリューションに投資するようになっています。

リアルタイムの情報発信

リアルタイムの情報発信は、特にタイムリーな更新が重要な分野において、世界のデジタル・サイネージ市場の極めて重要な促進要因となっています。デジタル・サイネージ・システムは、即座にコミュニケーションが取れるという利点があり、緊急事態や交通機関のハブ、公共スペースなどでは欠かせないものとなっています。緊急時には、デジタルサイネージが安全指示や避難経路を迅速に伝え、人命を救う可能性があります。交通機関では、デジタルサイネージは出発、到着、遅延の最新情報をリアルタイムで提供し、乗客の体験を向上させる。公共スペースでは、デジタルサイネージはニュースやイベントの最新情報、重要なお知らせを共有するダイナミックなプラットフォームとして機能します。この 促進要因は、タイムリーで適切な情報を提供するデジタルサイネージの重要性を強調し、さまざまな分野でのコミュニケーションと安全性を高める貴重なツールとなっています。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査目的
  • 利害関係者
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要産業動向

第5章 デジタルサイネージの世界市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳:タイプ別

  • ビデオウォール
    • 市場動向
    • 市場予測
  • ビデオスクリーン
    • 市場動向
    • 市場予測
  • 透明LEDスクリーン
    • 市場動向
    • 市場予測
  • デジタルポスター
    • 市場動向
    • 市場予測
  • キオスク端末
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第7章 市場内訳:コンポーネント別

  • ハードウェア
    • 市場動向
    • 市場予測
  • ソフトウェア
    • 市場動向
    • 市場予測
  • サービス
    • 市場動向
    • 市場予測

第8章 市場内訳:テクノロジー別

  • LCD/LED市場
    • 市場動向
    • 市場展望
  • プロジェクション
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第9章 市場内訳:用途別

  • 小売
    • 市場動向
    • 市場予測
  • ホスピタリティ
    • 市場動向
    • 市場予測
  • エンターテイメント
    • 市場動向
    • 市場予測
  • スタジアムとプレイグラウンド
    • 市場動向
    • 市場予測
  • 企業
    • 市場動向
    • 市場予測
  • 銀行市場
    • 市場動向
    • 市場予測
  • ヘルスケア
    • 市場動向
    • 市場予測
  • 教育市場
    • 市場動向
    • 市場予測
  • 運輸
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第10章 市場内訳:ロケーション別

  • 屋内
    • 市場動向
    • 市場予測
  • 屋外
    • 市場動向
    • 市場予測

第11章 市場内訳:サイズ別

  • 32インチ以下
    • 市場動向
    • 市場予測
  • 32~52インチ
    • 市場動向
    • 市場予測
  • 52インチ以上
    • 市場動向
    • 市場予測

第12章 市場内訳:地域別

  • 北米
    • 米国
      • 市場動向
      • 市場予測
    • カナダ
      • 市場動向
      • 市場予測
  • アジア太平洋
    • 中国
      • 市場動向
      • 市場予測
    • 日本
      • 市場動向
      • 市場予測
    • インド
      • 市場動向
      • 市場予測
    • 韓国
      • 市場動向
      • 市場予測
    • オーストラリア
      • 市場動向
      • 市場予測
    • インドネシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 欧州
    • ドイツ
      • 市場動向
      • 市場予測
    • フランス
      • 市場動向
      • 市場予測
    • 英国
      • 市場動向
      • 市場予測
    • イタリア
      • 市場動向
      • 市場予測
    • スペイン
      • 市場動向
      • 市場予測
    • ロシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • ラテンアメリカ
    • ブラジル
      • 市場動向
      • 市場予測
    • メキシコ
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 中東・アフリカ地域
    • 市場動向
    • 市場内訳:国別
    • 市場予測

第13章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第14章 バリューチェーン分析

第15章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第16章 価格分析

第17章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • BARCO
    • Leyard Optoelectronic(Planar)
    • LG Electronics
    • Panasonic
    • Samsung Electronics
    • Shanghai Goodview Electronics
    • Sharp(Foxconn Group)
    • Sony
図表

List of Figures

  • Figure 1: Global: Digital Signage Market: Major Drivers and Challenges
  • Figure 2: Global: Digital Signage Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Digital Signage Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 4: Global: Digital Signage Market: Breakup by Type (in %), 2023
  • Figure 5: Global: Digital Signage Market: Breakup by Component (in %), 2023
  • Figure 6: Global: Digital Signage Market: Breakup by Technology (in %), 2023
  • Figure 7: Global: Digital Signage Market: Breakup by Application (in %), 2023
  • Figure 8: Global: Digital Signage Market: Breakup by Location (in %), 2023
  • Figure 9: Global: Digital Signage Market: Breakup by Size (in %), 2023
  • Figure 10: Global: Digital Signage Market: Breakup by Region (in %), 2023
  • Figure 11: Global: Digital Signage (Video Walls) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 12: Global: Digital Signage (Video Walls) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 13: Global: Digital Signage (Video Screen) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 14: Global: Digital Signage (Video Screen) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 15: Global: Digital Signage (Transparent LED Screen) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 16: Global: Digital Signage (Transparent LED Screen) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 17: Global: Digital Signage (Digital Poster) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 18: Global: Digital Signage (Digital Poster) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 19: Global: Digital Signage (Kiosks) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 20: Global: Digital Signage (Kiosks) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 21: Global: Digital Signage (Other Types) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 22: Global: Digital Signage (Other Types) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 23: Global: Digital Signage (Hardware) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 24: Global: Digital Signage (Hardware) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 25: Global: Digital Signage (Software) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 26: Global: Digital Signage (Software) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 27: Global: Digital Signage (Service) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 28: Global: Digital Signage (Service) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 29: Global: Digital Signage (LCD/LED) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 30: Global: Digital Signage (LCD/LED) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 31: Global: Digital Signage (Projection) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 32: Global: Digital Signage (Projection) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 33: Global: Digital Signage (Other Technologies) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 34: Global: Digital Signage (Other Technologies) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 35: Global: Digital Signage (Retail) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 36: Global: Digital Signage (Retail) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 37: Global: Digital Signage (Hospitality) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 38: Global: Digital Signage (Hospitality) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 39: Global: Digital Signage (Entertainment) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 40: Global: Digital Signage (Entertainment) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 41: Global: Digital Signage (Stadiums and Playgrounds) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 42: Global: Digital Signage (Stadiums and Playgrounds) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 43: Global: Digital Signage (Corporate) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 44: Global: Digital Signage (Corporate) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 45: Global: Digital Signage (Banking) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 46: Global: Digital Signage (Banking) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 47: Global: Digital Signage (Healthcare) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 48: Global: Digital Signage (Healthcare) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 49: Global: Digital Signage (Education) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 50: Global: Digital Signage (Education) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 51: Global: Digital Signage (Transport) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 52: Global: Digital Signage (Transport) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 53: Global: Digital Signage (Other Applications) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 54: Global: Digital Signage (Other Applications) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 55: Global: Digital Signage (Indoor) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 56: Global: Digital Signage (Indoor) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 57: Global: Digital Signage (Outdoor) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 58: Global: Digital Signage (Outdoor) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 59: Global: Digital Signage (Below 32 Inches) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 60: Global: Digital Signage (Below 32 Inches) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 61: Global: Digital Signage (32 to 52 Inches) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 62: Global: Digital Signage (32 to 52 Inches) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 63: Global: Digital Signage (More than 52 Inches) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 64: Global: Digital Signage (More than 52 Inches) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 65: North America: Digital Signage Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 66: North America: Digital Signage Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 67: United States: Digital Signage Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 68: United States: Digital Signage Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 69: Canada: Digital Signage Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 70: Canada: Digital Signage Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 71: Asia Pacific: Digital Signage Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 72: Asia Pacific: Digital Signage Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 73: China: Digital Signage Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 74: China: Digital Signage Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 75: Japan: Digital Signage Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 76: Japan: Digital Signage Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 77: India: Digital Signage Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 78: India: Digital Signage Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 79: South Korea: Digital Signage Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 80: South Korea: Digital Signage Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 81: Australia: Digital Signage Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 82: Australia: Digital Signage Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 83: Indonesia: Digital Signage Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 84: Indonesia: Digital Signage Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 85: Others: Digital Signage Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 86: Others: Digital Signage Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 87: Europe: Digital Signage Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 88: Europe: Digital Signage Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 89: Germany: Digital Signage Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 90: Germany: Digital Signage Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 91: France: Digital Signage Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 92: France: Digital Signage Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 93: United Kingdom: Digital Signage Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 94: United Kingdom: Digital Signage Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 95: Italy: Digital Signage Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 96: Italy: Digital Signage Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 97: Spain: Digital Signage Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 98: Spain: Digital Signage Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 99: Russia: Digital Signage Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 100: Russia: Digital Signage Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 101: Others: Digital Signage Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 102: Others: Digital Signage Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 103: Latin America: Digital Signage Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 104: Latin America: Digital Signage Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 105: Brazil: Digital Signage Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 106: Brazil: Digital Signage Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 107: Mexico: Digital Signage Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 108: Mexico: Digital Signage Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 109: Others: Digital Signage Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 110: Others: Digital Signage Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 111: Middle East and Africa: Digital Signage Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 112: Middle East and Africa: Digital Signage Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 113: Global: Digital Signage Industry: SWOT Analysis
  • Figure 114: Global: Digital Signage Industry: Value Chain Analysis
  • Figure 115: Global: Digital Signage Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Digital Signage Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Digital Signage Market Forecast: Breakup by Type (in Million US$), 2024-2032
  • Table 3: Global: Digital Signage Market Forecast: Breakup by Component (in Million US$), 2024-2032
  • Table 4: Global: Digital Signage Market Forecast: Breakup by Technology (in Million US$), 2024-2032
  • Table 5: Global: Digital Signage Market Forecast: Breakup by Application (in Million US$), 2024-2032
  • Table 6: Global: Digital Signage Market Forecast: Breakup by Location (in Million US$), 2024-2032
  • Table 7: Global: Digital Signage Market Forecast: Breakup by Size (in Million US$), 2024-2032
  • Table 8: Global: Digital Signage Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 9: Global: Digital Signage Market: Competitive Structure
  • Table 10: Global: Digital Signage Market: Key Players
目次
Product Code: SR112024A2457

The global digital signage market size reached US$ 26.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 45.5 Billion by 2032, exhibiting a growth rate CAGR of 5.8% during 2024-2032. The increasing adoption of digital advertising solutions across diverse industries, rising demand for visually engaging and interactive content, continuous advancements in display technologies, real-time information dissemination, and the influence of smart cities are some of the factors fostering the market growth.

Digital Signage Market Analysis:

Market Growth and Size: The global digital signage market has witnessed substantial growth, driven by its adoption across various industries. It continues to expand, with a rising demand for interactive and visually engaging communication tools.

Major Market Drivers: the integration of the Internet of Things (IoT) technology into digital signage, growing emphasis on sustainability and energy-efficient signage solutions, increasing demand for touchless and contactless displays due to the COVID-19 pandemic, and expansion of the retail sector, enhancing the need for digital advertising are some of the key factors propelling the market.

Technological Advancements: Technological innovation, including artificial intelligence (AI), fifth generation (5G) connectivity, and augmented reality (AR), continues to enhance the capabilities of digital signage, making it more versatile and effective.

Industry Applications: Digital signage finds applications in retail, healthcare, transportation, education, and hospitality sectors, enabling dynamic content delivery, information dissemination, and interactive customer experiences.

Key Market Trends: The key market trends include growth of cloud-based digital signage solutions for remote content management, increasing use of data analytics for content optimization, and expansion of digital menu boards in the food service industry.

Geographical Trends: The Asia-Pacific region leads in market growth due to its expanding retail sector, technological adoption, and investment in smart city initiatives. North America and Europe also exhibit significant growth, driven by the retail and healthcare sectors.

Competitive Landscape: The digital signage market features a competitive landscape with numerous solution providers and hardware manufacturers. Strategic partnerships and acquisitions drive innovation and market expansion.

Challenges and Opportunities: Challenges include the need for standardization, content security, and compatibility with diverse platforms. Opportunities lie in expanding the market reach in emerging economies, addressing the evolving needs of various industries, and enhancing the personalization and interactivity of digital signage solutions.

Digital Signage Market Trends:

Increasing adoption of digital advertising solutions across various industries

The global digital signage market is experiencing a notable surge in growth primarily due to the increasing adoption of digital advertising solutions across various industries. This is further underpinned by the shift from traditional printed advertising to digital displays, driven by the versatility and dynamic capabilities of digital signage. Industries such as retail, healthcare, and transportation are leveraging digital signage to engage their target audience effectively. Retailers, for instance, employ digital signage for in-store promotions, enhancing customer experiences. Healthcare facilities use digital signage to provide critical information to patients and visitors. In the transportation sector, digital signage aids in real-time updates, such as flight information at airports and public transportation schedules. This trend reflects the effectiveness of digital signage in conveying information, advertisements, and promotions, making it a compelling choice for businesses seeking to enhance their communication strategies.

Surging demand for visually engaging and interactive content

Another significant driver shaping the global digital signage market is the ever-growing demand for visually engaging and interactive content delivery mechanisms. As traditional static signage loses its appeal, businesses are turning to digital signage to captivate their audiences. With vibrant high-definition displays and interactive features, digital signage provides an immersive experience. The widespread adoption of digital signage as consumers are drawn to visually appealing content that holds their attention and conveys messages effectively.

Advancements in display technologies

The digital signage market is strongly influenced by continuous advancements in display technologies, such as light emitting diode (LED) and organic light emitting diode (OLED). They offer higher resolutions, improved color accuracy, and energy efficiency, enhancing the visual quality of digital signage displays. LED displays, for instance, are known for their brightness and durability, making them suitable for outdoor and indoor applications. OLED displays provide superior contrast ratios and flexibility, enabling curved and unconventional screen designs. These advancements drive businesses and organizations to invest in digital signage solutions that leverage the latest display technologies to deliver visually stunning content.

Real-Time Information Dissemination

Real-time information dissemination is a pivotal driver for the global digital signage market, particularly in sectors where timely updates are critical. Digital signage systems offer the advantage of instant communication, making them indispensable in emergency situations, transportation hubs, and public spaces. During emergencies, digital signage can quickly convey safety instructions and evacuation routes, potentially saving lives. In transportation, digital signage provides real-time updates on departures, arrivals, and delays, improving passenger experiences. In public spaces, digital signage serves as a dynamic platform for sharing news, event updates, and important announcements. This driver highlights the importance of digital signage in providing timely and relevant information, making it an invaluable tool for enhancing communication and safety across various sectors.

Digital Signage Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on type, component, technology, application, location, and size.

Breakup by Type:

Video Walls

Video Screen

Transparent LED Screen

Digital Poster

Kiosks

Others

Video walls accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the type. This includes video walls, video screen, transparent LED screen, digital poster, kiosks, and others. According to the report, video walls represented the largest segment.

Breakup by Component:

Hardware

Software

Service

Hardware holds the largest share in the industry

A detailed breakup and analysis of the market based on the component have also been provided in the report. This includes hardware, software, and service. According to the report, hardware accounted for the largest market share.

Breakup by Technology:

LCD/LED

Projection

Others

LCD/LED represents the leading market segment

The report has provided a detailed breakup and analysis of the market based on the technology. This includes LCD/LED, projection, and others. According to the report, LCD/LED represented the largest segment.

Breakup by Application:

Retail

Hospitality

Entertainment

Stadiums and Playgrounds

Corporate

Banking

Healthcare

Education

Transport

Others

Retail holds the largest share in the industry

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes retail, hospitality, entertainment, stadiums and playgrounds, corporate, banking, healthcare, education, transport, and others. According to the report, retail accounted for the largest market share.

Breakup by Location:

Indoor

Outdoor

Indoor represents the leading market segment

The report has provided a detailed breakup and analysis of the market based on the location. This includes indoor and outdoor. According to the report, indoor represented the largest segment.

Breakup by Size:

Below 32 Inches

32 to 52 Inches

More than 52 Inches

Below 32 inches represents the leading market segment

The report has provided a detailed breakup and analysis of the market based on the size. This includes 32 inches, 32 to 52 inches, and more than 52 inches. According to the report, below 32 inches represented the largest segment.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America leads the market, accounting for the largest digital signage market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

BARCO

Leyard Optoelectronic (Planar)

LG Electronics

Panasonic

Samsung Electronics

Shanghai Goodview Electronics

Sharp (Foxconn Group)

Sony

Key Questions Answered in This Report

  • 1. What was the size of the global digital signage market in 2023?
  • 2. What is the expected growth rate of the global digital signage market during 2024-2032?
  • 3. What are the key factors driving the global digital signage market?
  • 4. What has been the impact of COVID-19 on the global digital signage market?
  • 5. What is the breakup of the global digital signage market based on the type?
  • 6. What is the breakup of the global digital signage market based on the component?
  • 7. What is the breakup of the global digital signage market based on the technology?
  • 8. What is the breakup of the global digital signage market based on the application?
  • 9. What is the breakup of the global digital signage market based on the location?
  • 10. What is the breakup of the global digital signage market based on the size?
  • 11. What are the key regions in the global digital signage market?
  • 12. Who are the key players/companies in the global digital signage market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Digital Signage Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Type

  • 6.1 Video Walls
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Video Screen
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Transparent LED Screen
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Digital Poster
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Kiosks
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast
  • 6.6 Others
    • 6.6.1 Market Trends
    • 6.6.2 Market Forecast

7 Market Breakup by Component

  • 7.1 Hardware
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Software
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Service
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast

8 Market Breakup by Technology

  • 8.1 LCD/LED
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Projection
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Others
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast

9 Market Breakup by Application

  • 9.1 Retail
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Hospitality
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Entertainment
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Stadiums and Playgrounds
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Corporate
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast
  • 9.6 Banking
    • 9.6.1 Market Trends
    • 9.6.2 Market Forecast
  • 9.7 Healthcare
    • 9.7.1 Market Trends
    • 9.7.2 Market Forecast
  • 9.8 Education
    • 9.8.1 Market Trends
    • 9.8.2 Market Forecast
  • 9.9 Transport
    • 9.9.1 Market Trends
    • 9.9.2 Market Forecast
  • 9.10 Others
    • 9.10.1 Market Trends
    • 9.10.2 Market Forecast

10 Market Breakup by Location

  • 10.1 Indoor
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 Outdoor
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast

11 Market Breakup by Size

  • 11.1 Below 32 Inches
    • 11.1.1 Market Trends
    • 11.1.2 Market Forecast
  • 11.2 32 to 52 Inches
    • 11.2.1 Market Trends
    • 11.2.2 Market Forecast
  • 11.3 More than 52 Inches
    • 11.3.1 Market Trends
    • 11.3.2 Market Forecast

12 Market Breakup by Region

  • 12.1 North America
    • 12.1.1 United States
      • 12.1.1.1 Market Trends
      • 12.1.1.2 Market Forecast
    • 12.1.2 Canada
      • 12.1.2.1 Market Trends
      • 12.1.2.2 Market Forecast
  • 12.2 Asia Pacific
    • 12.2.1 China
      • 12.2.1.1 Market Trends
      • 12.2.1.2 Market Forecast
    • 12.2.2 Japan
      • 12.2.2.1 Market Trends
      • 12.2.2.2 Market Forecast
    • 12.2.3 India
      • 12.2.3.1 Market Trends
      • 12.2.3.2 Market Forecast
    • 12.2.4 South Korea
      • 12.2.4.1 Market Trends
      • 12.2.4.2 Market Forecast
    • 12.2.5 Australia
      • 12.2.5.1 Market Trends
      • 12.2.5.2 Market Forecast
    • 12.2.6 Indonesia
      • 12.2.6.1 Market Trends
      • 12.2.6.2 Market Forecast
    • 12.2.7 Others
      • 12.2.7.1 Market Trends
      • 12.2.7.2 Market Forecast
  • 12.3 Europe
    • 12.3.1 Germany
      • 12.3.1.1 Market Trends
      • 12.3.1.2 Market Forecast
    • 12.3.2 France
      • 12.3.2.1 Market Trends
      • 12.3.2.2 Market Forecast
    • 12.3.3 United Kingdom
      • 12.3.3.1 Market Trends
      • 12.3.3.2 Market Forecast
    • 12.3.4 Italy
      • 12.3.4.1 Market Trends
      • 12.3.4.2 Market Forecast
    • 12.3.5 Spain
      • 12.3.5.1 Market Trends
      • 12.3.5.2 Market Forecast
    • 12.3.6 Russia
      • 12.3.6.1 Market Trends
      • 12.3.6.2 Market Forecast
    • 12.3.7 Others
      • 12.3.7.1 Market Trends
      • 12.3.7.2 Market Forecast
  • 12.4 Latin America
    • 12.4.1 Brazil
      • 12.4.1.1 Market Trends
      • 12.4.1.2 Market Forecast
    • 12.4.2 Mexico
      • 12.4.2.1 Market Trends
      • 12.4.2.2 Market Forecast
    • 12.4.3 Others
      • 12.4.3.1 Market Trends
      • 12.4.3.2 Market Forecast
  • 12.5 Middle East and Africa
    • 12.5.1 Market Trends
    • 12.5.2 Market Breakup by Country
    • 12.5.3 Market Forecast

13 SWOT Analysis

  • 13.1 Overview
  • 13.2 Strengths
  • 13.3 Weaknesses
  • 13.4 Opportunities
  • 13.5 Threats

14 Value Chain Analysis

15 Porters Five Forces Analysis

  • 15.1 Overview
  • 15.2 Bargaining Power of Buyers
  • 15.3 Bargaining Power of Suppliers
  • 15.4 Degree of Competition
  • 15.5 Threat of New Entrants
  • 15.6 Threat of Substitutes

16 Price Analysis

17 Competitive Landscape

  • 17.1 Market Structure
  • 17.2 Key Players
  • 17.3 Profiles of Key Players
    • 17.3.1 BARCO
      • 17.3.1.1 Company Overview
      • 17.3.1.2 Product Portfolio
      • 17.3.1.3 Financials
      • 17.3.1.4 SWOT Analysis
    • 17.3.2 Leyard Optoelectronic (Planar)
      • 17.3.2.1 Company Overview
      • 17.3.2.2 Product Portfolio
    • 17.3.3 LG Electronics
      • 17.3.3.1 Company Overview
      • 17.3.3.2 Product Portfolio
      • 17.3.3.3 Financials
      • 17.3.3.4 SWOT Analysis
    • 17.3.4 Panasonic
      • 17.3.4.1 Company Overview
      • 17.3.4.2 Product Portfolio
      • 17.3.4.3 Financials
      • 17.3.4.4 SWOT Analysis
    • 17.3.5 Samsung Electronics
      • 17.3.5.1 Company Overview
      • 17.3.5.2 Product Portfolio
      • 17.3.5.3 Financials
      • 17.3.5.4 SWOT Analysis
    • 17.3.6 Shanghai Goodview Electronics
      • 17.3.6.1 Company Overview
      • 17.3.6.2 Product Portfolio
    • 17.3.7 Sharp (Foxconn Group)
      • 17.3.7.1 Company Overview
      • 17.3.7.2 Product Portfolio
    • 17.3.8 Sony
      • 17.3.8.1 Company Overview
      • 17.3.8.2 Product Portfolio
      • 17.3.8.3 Financials
      • 17.3.8.4 SWOT Analysis