市場調査レポート
商品コード
1423356
プレッツェル市場レポート:内容、タイプ、包装タイプ、流通チャネル、地域別、2024年~2032年Pretzel Market Report by Content, Type, Packaging Type, Distribution Channel, and Region 2024-2032 |
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プレッツェル市場レポート:内容、タイプ、包装タイプ、流通チャネル、地域別、2024年~2032年 |
出版日: 2024年01月30日
発行: IMARC
ページ情報: 英文 142 Pages
納期: 2~3営業日
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世界のプレッツェル市場規模は2023年に77億米ドルに達しました。今後、IMARC Groupは、2024年から2032年の間に3%の成長率(CAGR)を示し、市場は2032年までに101億米ドルに達すると予測しています。持ち運びに便利なスナックに対する需要の高まり、より健康的な代替品としての製品需要の増加、世界の小売セクターの拡大などが市場を牽引する主な要因です。
プレッツェルは、小麦粉、水、イースト、塩のシンプルな混合物から作られる人気の焼き菓子です。生地は注意深くこねられ、伝統的な結び目のような形に成形された後、完璧に焼き上げられます。魅力的な味と食感だけでなく、低脂肪・低コレステロールなど、栄養面でもいくつかの利点があり、他の多くのスナック菓子に比べてヘルシーです。さらに、プレッツェルは良質な炭水化物源であり、エネルギーを供給し、消化を助ける。健康上の利点としては、食物繊維の良い供給源であり、血糖値を調整し、健康的な消化器系を促進するのに役立ちます。また、鉄分、葉酸、ナイアシンも豊富で、これらは脂肪、タンパク質、炭水化物の消化と代謝に不可欠です。さらに、コレステロール値を下げ、心血管疾患のリスクを下げる効果もあります。特筆すべきは、プレッツェル・スティック、サンドイッチ、ポッパー、ミニなど、様々な形やサイズの新製品をメーカーが継続的に発表しているため、プレッツェルが若い世代にますます好まれるようになっていることです。現在、ソフト、ハード、フレーバーが一般的な製品バリエーションの一部です。
世界のプレッツェル市場は主に、消費者の間で便利で外出先でも食べられるスナックに対する需要が高まっていることなど、いくつかの主要な要因によって加速しています。これは、従来のスナック・オプションに代わるより健康的な選択肢としての製品需要の増加によってさらに後押しされています。さらに、世界の小売セクターの拡大と、消費者がプレッツェルを購入するためのより大きなアクセシビリティと利便性を提供するオンラインプラットフォームの人気の高まりが相まって、市場の成長を促進しています。これに伴い、主要市場プレーヤーは消費者ベースを拡大するため、スイート、セイボリー、グルテンフリーのオプションなど、革新的なフレーバーやバリエーションを導入しており、これが市場成長をさらに刺激しています。さらに、レストラン、カフェ、映画館などの外食産業が急速に拡大し、西洋料理の影響力が増していることも市場成長に影響を与えています。このほか、可処分所得の増加、ライフスタイルの変化、間食の急増動向が市場に明るい見通しをもたらしています。これに加えて、高級スナックやグルメ・スナックに対する需要の高まりや、オーガニック食品に対する消費者の志向の変化が、人工的な保存料や添加物を使用しない天然素材から作られた高品質のプレッツェルに対する需要を後押ししており、これが市場の成長に寄与しています。その他、組織化された小売チャネルの拡大、近代的な流通網の開拓、eコマース・プラットフォームの普及、オンライン購入の容易さなどが市場成長を促進しています。
The global pretzel market size reached US$ 7.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 10.1 Billion by 2032, exhibiting a growth rate (CAGR) of 3% during 2024-2032. The rising demand for convenient and on-the-go snacks, increasing product demand as a healthier alternative, and the expanding global retail sector are some of the key factors driving the market.
Pretzel is a popular baked snack made from a simple mixture of flour, water, yeast, and salt. The dough is carefully kneaded and shaped into the traditional knot-like form before being baked to perfection. Beyond its appealing taste and texture, it offers several nutritional advantages, such as it is low in fat and cholesterol, making it a healthier alternative to many other snacks. Furthermore, pretzels are a good source of carbohydrates, providing energy and aiding digestion. In terms of health benefits, they are a good source of fiber, helping in regulating blood sugar levels and promoting a healthy digestive system. They are also a rich source of iron, folate, and niacin, which are vital in digesting and metabolizing fats, proteins, and carbohydrates. Additionally, they aid in reducing cholesterol levels and lowering the risk of cardiovascular diseases. Notably, pretzels are increasingly preferred by the younger population as manufacturers continually introduce new products in various shapes and sizes, including pretzel sticks, sandwiches, poppers, and minis. Currently, soft, hard, and flavored are some of the commonly available product variants.
The global pretzel market is primarily accelerated by several key factors, including the rising demand for convenient and on-the-go snacks among consumers. This is further boosted by the increasing product demand as a healthier alternative to traditional snack options. Additionally, the expanding global retail sector, coupled with the growing popularity of online platforms that provide greater accessibility and convenience for consumers to purchase pretzels, is fueling the market growth. In line with this, key market players are introducing innovative flavors and variations, such as sweet, savory, and gluten-free options, to increase their consumer base, which is further stimulating the market growth. Furthermore, the rapidly expanding food service industry, including restaurants, cafes, and cinemas, and the increasing influence of Western cuisines are influencing the market growth. Besides this, rising disposable incomes, changing lifestyles, and the surging trend of snacking are creating a positive outlook for the market. In addition to this, the growing demand for premium and gourmet snacks and the shifting consumer inclination towards organic food products are propelling the demand for high-quality pretzels made from natural ingredients without artificial preservatives and additives, which, in turn, is contributing to the market growth. Other factors, such as the expansion of organized retail channels, the development of modern distribution networks, the proliferating e-commerce platform, and the ease of online purchasing, are facilitating the market growth.
IMARC Group provides an analysis of the key trends in each sub-segment of the global pretzel market report, along with forecasts at the global and regional level from 2024-2032. Our report has categorized the market based on content, type, packaging type and distribution channel.
Salted Pretzels
Unsalted Pretzels
The report has provided a detailed breakup and analysis of the global pretzel market based on the content. This includes salted pretzels and unsalted pretzels. According to the report, salted pretzels accounted for the largest market share.
Hard
Soft
The report has provided a detailed breakup and analysis of the global pretzel market based on type. This includes hard and soft. According to the report, hard accounted for the largest market share.
Bags
Boxes
Containers
Others
The report has provided a detailed breakup and analysis of the global pretzel market based on the packaging type. This includes bags, boxes, containers, and others. According to the report, bags accounted for the largest market share.
Supermarkets and Hypermarkets
Convenience Stores
Specialist Retailers
Online Retailers
Others
The report has provided a detailed breakup and analysis of the global pretzel market based on the distribution channel. This includes supermarkets and hypermarkets, convenience stores, specialist retailers, online retailers, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share.
North America
Europe
Asia Pacific
Middle East and Africa
Latin America
The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. As per the report, Europe was the largest market for pretzels. Some of the factors driving the Europe pretzel market included changing consumer preferences, increasing awareness about healthier snack options, and rising demand for convenience and on-the-go snacks.
The report has also provided a comprehensive analysis of the competitive landscape in the global pretzel market. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Johnson Auntie Anne's, Boulder Brands, Conagra Brands Inc., Frito-Lay North America, Inc, Herr Foods, Intersnack Group GmbH & Co. KG, J&J Snacks Foods Corporation, Mars, Incorporated, Mr. Pretzel, Old Dutch Foods, Philly Pretzel Factory, Pretzels Inc., etc.