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1423126

サウンドバー市場レポート：タイプ別、設置方法別、接続性別、用途別、地域別、2024年～2032年

Soundbar Market Report by Type, Installation Method, Connectivity, Application, and Region 2024-2032
出版日: | 発行: IMARC | ページ情報: 英文 146 Pages | 納期: 2～3営業日

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価格
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本日の銀行送金レート: 1USD=156.70円
サウンドバー市場レポート：タイプ別、設置方法別、接続性別、用途別、地域別、2024年～2032年
出版日: 2024年01月30日
発行: IMARC
ページ情報: 英文 146 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のサウンドバー市場規模は2023年に39億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけて7.7%の成長率（CAGR）を示し、2032年には77億米ドルに達すると予測しています。家庭での製品利用の増加、オーディオ・コンテンツのワイヤレス・ストリーミング需要の増加、消費者の支出能力の増加、広範な研究開発（R&D）活動が、サウンドバー市場を推進している主な要因の一部です。

サウンドバーは、テレビ（TV）やホームシアターシステムの音響体験を向上させるコンパクトで細長いオーディオシステムです。複数のスピーカー、アンプ、制御インターフェース、音声処理システム、電源、筐体で構成されます。サウンドバーは、家庭、ビデオゲーム用途、映画館、教育機関、博物館、美術館、カフェ、ホテル、レストランなどで広く使用されています。複数の機器に接続でき、音楽、映画、ゲームに没入できる体験を提供する、費用対効果に優れ、使い勝手が良く、美的感覚に優れた製品です。また、サウンドバーは、スマートフォンやタブレット、その他の対応デバイスでオーディオ／ビジュアルコンテンツを楽しめるよう、幅広い接続オプションを提供しています。

強化されたオーディオ体験に対する需要の高まりは、市場成長を後押しする主な要因の1つです。サウンドバーは、従来のホームシアターシステムのような複雑さを伴わずに臨場感あふれるサウンド体験を提供する、非常に効果的で優れた品質のスピーカーとアンプを備えています。これとともに、テレビ（TV）やその他のエンターテインメント・システムの内蔵スピーカー・システムに対するサウンドバーの様々な利点に対する消費者の意識の高まりが、もう一つの成長誘発要因として作用しています。さらに、スペースを節約し、複数のスピーカー・システムを必要とせず、壁やその他の場所に簡単に設置できる洗練されたデザインと審美的な魅力による製品採用の増加が、市場成長に弾みをつけています。さらに、ストリーミング・サービスやオーバー・ザ・トップ（OTT）プラットフォームの台頭による製品利用の広がりが、市場成長に寄与しています。その他の要因としては、消費者の支出能力の増加、メーカーによる積極的な販促活動、様々なオンライン小売プラットフォームでの製品入手の増加などが挙げられ、市場成長の原動力になると予想されます。

サウンドバー市場の動向と促進要因：

家庭での製品利用の増加

サウンドバーは、その汎用性とオーディオ体験を向上させる能力により、家庭で数多くの用途が見つかっています。内蔵スピーカーでは臨場感あふれるサウンドを実現するパワーと明瞭度が不足しているため、テレビ（TV）の音質を高めるために広く使用されています。これとは別に、スマートフォンやタブレットと簡単に接続できるため、音楽再生にも使用され、ユーザーはサウンドバーから膨大な楽曲ライブラリに直接アクセスできます。さらに、家庭用ゲームのセットアップにおいて、サウンド効果、位置オーディオ、没入型サラウンド・サウンドを強化するために製品が広く利用されているため、ゲーマーはゲーム内のサウンドを正確に聞き分け、より魅力的なゲーム体験を楽しむことができ、市場の成長を後押ししています。さらに、映画のようなオーディオ体験を提供し、ビジュアルを補完するホームシアターシステムの一部として製品採用が拡大していることも、市場の成長を支えています。

オーディオ・コンテンツのワイヤレス・ストリーミングに対する需要の高まり

サウンドバーは、BluetoothやWi-Fiなどのワイヤレス接続機能を備えているため、映画や音楽を便利に楽しむことができ、ケーブルやドッキング・デバイスを接続する手間をかけずに自由に動き回れるため、個人に広く採用されています。これとともに、ワイヤレス接続による妥協のない音質がユーザーの快適性を高め、臨場感あふれるサウンド体験を提供します。さらに、サウンドバーのワイヤレス特性は、壁、棚、またはテレビ（TV）の前に置くことを可能にする柔軟な配置オプションを提供します。これとは別に、ワイヤレス接続でサウンドバーにシームレスに接続でき、多様なデバイスでオーディオコンテンツを楽しめるスマートフォン、タブレット、ラップトップの急速な普及が、市場の成長にプラスの影響を与えています。

広範な研究開発（R&D）活動

オーディオ体験を向上させ、音声コントロール、スマートホーム統合、マルチルームオーディオ機能、モバイルアプリケーションによるリモートアクセスなどの追加機能を提供するスマートサウンドバーの最近の市場開拓は、市場成長にプラスの影響を与えています。さらに、オーディオ信号を分析し、映画、音楽、対話に最適なオーディオ体験を提供するためにサウンド設定をリアルタイムで最適化するアダプティブ・サウンド技術の導入が、市場の成長に寄与しています。さらに、人工知能（AI）を活用してサラウンド・サウンド体験をシミュレートし、ダイアログの明瞭度を向上させ、不要なバックグラウンド・ノイズを抑制することが、市場成長に弾みをつけています。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査目的
  • 利害関係者
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要産業動向

第5章 世界のサウンドバー市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：タイプ別

  • 壁掛け型
    • 市場動向
    • 市場予測
  • テーブルトップ
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第7章 市場内訳：設置方法別

  • アクティブサウンドバー
    • 市場動向
    • 市場予測
  • パッシブサウンドバー
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第8章 市場内訳：接続性別

  • Wi-Fi
    • 市場動向
    • 市場予測
  • Bluetooth
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第9章 市場内訳：用途別

  • ホームオーディオ
    • 市場動向
    • 市場予測
  • 業務用オーディオ
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第10章 市場内訳：地域別

  • 北米
    • 米国
      • 市場動向
      • 市場予測
    • カナダ
      • 市場動向
      • 市場予測
  • アジア太平洋
    • 中国
      • 市場動向
      • 市場予測
    • 日本
      • 市場動向
      • 市場予測
    • インド
      • 市場動向
      • 市場予測
    • 韓国
      • 市場動向
      • 市場予測
    • オーストラリア
      • 市場動向
      • 市場予測
    • インドネシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 欧州
    • ドイツ
      • 市場動向
      • 市場予測
    • フランス
      • 市場動向
      • 市場予測
    • 英国
      • 市場動向
      • 市場予測
    • イタリア
      • 市場動向
      • 市場予測
    • スペイン
      • 市場動向
      • 市場予測
    • ロシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • ラテンアメリカ
    • ブラジル
      • 市場動向
      • 市場予測
    • メキシコ
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 中東・アフリカ
    • トルコ
      • 市場動向
      • 市場予測
    • サウジアラビア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測

第11章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第14章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Bose Corporation
    • Edifier International Limited
    • Harman International Industries, Incorporated
    • LG Electronics
    • Panasonic Corporation
    • Polk Audio, LLC
    • Samsung Group
    • Sennheiser electronic GmbH & Co. KG
    • Sony Corporation
    • Yamaha Corporation
図表

List of Figures

  • Figure 1: Global: Soundbar Market: Major Drivers and Challenges
  • Figure 2: Global: Soundbar Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Soundbar Market: Breakup by Type (in %), 2023
  • Figure 4: Global: Soundbar Market: Breakup by Installation Method (in %), 2023
  • Figure 5: Global: Soundbar Market: Breakup by Connectivity (in %), 2023
  • Figure 6: Global: Soundbar Market: Breakup by Application (in %), 2023
  • Figure 7: Global: Soundbar Market: Breakup by Region (in %), 2023
  • Figure 8: Global: Soundbar Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 9: Global: Soundbar (Wall-Mounted) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 10: Global: Soundbar (Wall-Mounted) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 11: Global: Soundbar (Table-Top) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 12: Global: Soundbar (Table-Top) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 13: Global: Soundbar (Others) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 14: Global: Soundbar (Others) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 15: Global: Soundbar (Active Soundbars) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 16: Global: Soundbar (Active Soundbars) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 17: Global: Soundbar (Passive Soundbars) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 18: Global: Soundbar (Passive Soundbars) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 19: Global: Soundbar (Others) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 20: Global: Soundbar (Others) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 21: Global: Soundbar (Wi-Fi) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 22: Global: Soundbar (Wi-Fi) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 23: Global: Soundbar (Bluetooth) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 24: Global: Soundbar (Bluetooth) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 25: Global: Soundbar (Others) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 26: Global: Soundbar (Others) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 27: Global: Soundbar (Home Audio) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 28: Global: Soundbar (Home Audio) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 29: Global: Soundbar (Commercial) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 30: Global: Soundbar (Commercial) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 31: Global: Soundbar (Others) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 32: Global: Soundbar (Others) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 33: North America: Soundbar Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 34: North America: Soundbar Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 35: United States: Soundbar Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 36: United States: Soundbar Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 37: Canada: Soundbar Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 38: Canada: Soundbar Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 39: Asia Pacific: Soundbar Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 40: Asia Pacific: Soundbar Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 41: China: Soundbar Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 42: China: Soundbar Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 43: Japan: Soundbar Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 44: Japan: Soundbar Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 45: India: Soundbar Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 46: India: Soundbar Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 47: South Korea: Soundbar Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 48: South Korea: Soundbar Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 49: Australia: Soundbar Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 50: Australia: Soundbar Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 51: Indonesia: Soundbar Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 52: Indonesia: Soundbar Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 53: Others: Soundbar Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 54: Others: Soundbar Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 55: Europe: Soundbar Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 56: Europe: Soundbar Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 57: Germany: Soundbar Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 58: Germany: Soundbar Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 59: France: Soundbar Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 60: France: Soundbar Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 61: United Kingdom: Soundbar Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 62: United Kingdom: Soundbar Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 63: Italy: Soundbar Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 64: Italy: Soundbar Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 65: Spain: Soundbar Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 66: Spain: Soundbar Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 67: Russia: Soundbar Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 68: Russia: Soundbar Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 69: Others: Soundbar Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 70: Others: Soundbar Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 71: Latin America: Soundbar Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 72: Latin America: Soundbar Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 73: Brazil: Soundbar Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 74: Brazil: Soundbar Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 75: Mexico: Soundbar Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 76: Mexico: Soundbar Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 77: Others: Soundbar Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 78: Others: Soundbar Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 79: Middle East and Africa: Soundbar Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 80: Middle East and Africa: Soundbar Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 81: Turkey: Soundbar Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 82: Turkey: Soundbar Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 83: Saudi Arabia: Soundbar Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 84: Saudi Arabia: Soundbar Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 85: Others: Soundbar Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 86: Others: Soundbar Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 87: Global: Soundbar Industry: SWOT Analysis
  • Figure 88: Global: Soundbar Industry: Value Chain Analysis
  • Figure 89: Global: Soundbar Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Soundbar Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Soundbar Market Forecast: Breakup by Type (in Billion US$), 2024-2032
  • Table 3: Global: Soundbar Market Forecast: Breakup by Installation Method (in Billion US$), 2024-2032
  • Table 4: Global: Soundbar Market Forecast: Breakup by Connectivity (in Billion US$), 2024-2032
  • Table 5: Global: Soundbar Market Forecast: Breakup by Application (in Billion US$), 2024-2032
  • Table 6: Global: Soundbar Market Forecast: Breakup by Region (in Billion US$), 2024-2032
  • Table 7: Global: Soundbar Market: Competitive Structure
  • Table 8: Global: Soundbar Market: Key Players
目次
Product Code: SR112024A1997

Abstract

The global soundbar market size reached US$ 3.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 7.7 Billion by 2032, exhibiting a growth rate (CAGR) of 7.7% during 2024-2032. The increasing product utilization in households, growing demand for wireless streaming of audio contents, growing expenditure capacities of consumers and extensive research and development (R&D) activities are some of the major factors propelling the soundbar market.

Soundbar is a compact and elongated audio system that enhances the sound experience of televisions (TVs) and home theatre systems. It is comprised of multiple speakers, an amplifier, a control interface, an audio processing system, power supply, and enclosure. Soundbar is widely used in households, video gaming applications, movie theatres, educational institutions, museums, art galleries, cafes, hotels, and restaurants. It is a cost-effective, user-friendly, and aesthetically pleasing product that can be connected to multiple devices and provides an immersive experience for music, movies, and gaming. Soundbar also offers a wide range of connectivity options that allow users to enjoy audio/visual contents on smartphones, tablets, and other compatible devices.

The growing demand for enhanced audio experience is one of the primary factors favoring the market growth. Soundbar is equipped with highly effective and superior-quality speakers and amplifiers that provide an immersive sound experience without the complexity of traditional home theatre systems. Along with this, the increasing consumer awareness towards the various advantages of soundbars over built-in speaker systems in television (TVs) and other entertainment systems is acting as another growth-inducing factor. Furthermore, the rising product adoption due to its sleek design and aesthetic appeal, which saves space, eliminates the need for multiple speaker systems, and enables easy installation on walls and other places, is providing an impetus to the market growth. Moreover, the widespread product utilization due to the rising number of streaming services and over-the-top (OTT) platforms is contributing to the market growth. Other factors, including growing expenditure capacities of consumers, aggressive promotional activities by manufacturers, and increasing product availability across various online retail platforms, are anticipated to drive the market growth.

Soundbar Market Trends/Drivers:

The increasing product utilization in households

Soundbars find numerous applications in households due to their versatility and ability to enhance the audio experience. They are widely used to enhance the audio quality of televisions (TVs) as the built-in speakers lack the power and clarity to deliver immersive sound. Apart from this, they are also used for music playbacks as they can be easily connected with smartphones and tablets, thus allowing users to access a vast library of songs directly through soundbars. Furthermore, the widespread product utilization in home gaming setups to enhance sound effects, positional audio, and immersive surround sound, which allow gamers to accurately locate in-game sounds and enjoy a more engaging gameplay experience, is providing a thrust to the market growth. Additionally, the growing product adoption as part of the home theatre systems to provide cinematic audio experience and complement visuals is supporting the market growth.

The growing demand for wireless streaming of audio content

Soundbar is widely adopted by individuals as it features wireless connectivity, such as Bluetooth and Wi-Fi, which enable users to enjoy movies and music conveniently and provides freedom to move around freely without the hassle of connecting cables or docking devices. Along with this, it offers uncompromising audio quality with wireless connections that enhances user comfort and provides an immersive sound experience. Moreover, the wireless nature of soundbars offers flexible placement options that allow users to place them on walls, shelves, or in front of televisions (TVs). Apart from this, the rapid proliferation of smartphones, tablets, and laptops that can be seamlessly connected to soundbars with wireless connectivity and allow users to enjoy audio content on a diverse range of devices is positively influencing the market growth.

Extensive research and development (R&D) activities

The recent development of smart soundbars that enhances the audio experience and offers additional functionalities, such as voice control, smart home integration, multi-room audio capability, and remote access through mobile applications, is positively influencing the market growth. Additionally, the introduction of adaptive sound technology that analyzes the audio signals and optimizes the sound settings in real-time to provide the best audio experience for movies, music, or dialogue is contributing to the market growth. Moreover, the utilization of artificial intelligence (AI) to simulate surround sound experience, improve dialogue clarity, and suppress unwanted background noises is providing a thrust to the market growth.

Soundbar Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global soundbar market report, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on type, installation method, connectivity, and application.

Breakup by Type:

Wall-Mounted

Table-top

Others

Table-top dominates the soundbar market

The report has provided a detailed breakup and analysis of the soundbar market based on the type. This includes wall-mounted, table-top, and others. According to the report, table-top represented the largest market segment.

The table-top soundbar is a compact and space-efficient audio solution, which is designed to be placed on a table, television (TV) stand, or mounted on a wall. It is a cost-effective, user-friendly, and easy-to-install product that takes up minimal space compared to traditional multi-speaker setups. The table-top soundbar also offers improved audio performance and better sound dispersion and separation, which leads to increased clarity, enhanced dialogue intelligibility, and impactful bass response. Furthermore, it provides a sleek, minimalistic, and stylish design that complements modern TV aesthetics. Apart from this, table-top soundbars offer versatile connectivity options to accommodate various audio sources, such as TVs, gaming consoles, smartphones, or streaming devices.

Breakup by Installation Method:

Active Soundbars

Passive Soundbars

Others

Passive soundbars dominate the soundbar market

The report has provided a detailed breakup and analysis of the soundbar market based on the installation method. This includes active soundbars, passive soundbars, and others. According to the report, passive soundbars represented the largest market segment.

Passive soundbars are dominating the market as they are designed with multiple drivers that offer exceptional sound quality and performance. They deliver a more immersive and cinematic audio experience by allowing better control over the audio output, which results in clearer highs, detailed mid-range, and impactful bass. Apart from this, passive soundbars also provide a high level of customizability and expandability, as they are modular in nature and can be fine-tuned and upgraded to meet desired audio requirements. Furthermore, they can be easily integrated with the existing audio system, thus making them an ideal choice for consumers. Moreover, passive soundbars are also highly durable products that offer long service life and require low maintenance.

Breakup by Connectivity:

Wi-Fi

Bluetooth

Others

Bluetooth dominates the soundbar market

The report has provided a detailed breakup and analysis of the soundbar market based on connectivity. This includes Wi-Fi, Bluetooth, and others. According to the report, Bluetooth represented the largest market segment.

Bluetooth connectivity holds the majority share owing to its wireless and hassle-free audio streaming experience. Furthermore, it allows users to easily connect soundbars with their smartphones, tablets, or other Bluetooth-enabled devices without the need for cables or complicated setup procedures. Along with this, Bluetooth offers universal compatibility, which ensures that consumers can easily connect their devices to Bluetooth-enabled soundbars, regardless of the brand or operating system. Moreover, it is user-friendly and easy to set up, as it automatically recognizes the connected device for future use. Apart from this, Bluetooth connectivity is cost-effective and offers excellent signal transfer capabilities over an extended range.

Breakup by Application:

Home Audio

Commercial

Others

Home audio dominates the soundbar market

The report has provided a detailed breakup and analysis of the soundbar market based on the application. This includes home audio, commercial, and others. According to the report, home audio represented the largest market segment.

Soundbars are widely used in home audio applications, as they are compact and space-efficient audio solutions that provide clean and minimalistic aesthetics. Along with this, they offer an enhanced audio experience without the need for multiple speaker setups and complicated wiring, thus making them an attractive option for homeowners who value simplicity and space optimization. Moreover, soundbars are easy to install and come with user-friendly interfaces and straightforward connectivity options. Additionally, they provide a considerable improvement in dialogue clarity, bass response, and overall audio balance, which enhances the enjoyment of movies, TV shows, and video gaming. Apart from this, soundbars are highly accessible and can be purchased through online platforms or physical retail stores.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Turkey

Saudi Arabia

Others

North America exhibits a clear dominance in the market, accounting for the largest soundbar market share

The report has also provided a comprehensive analysis of all the major regional markets, which includes North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa (Turkey, Saudi Arabia, and others). According to the report, North America represented the largest market segment.

North America represents the largest market for soundbars due to the rising disposable incomes. Furthermore, the presence of a strong home theatre culture in the region is facilitating product demand, as it aids in enhancing the audio component of home theaters, thus delivering better sound quality and surround sound effects. Moreover, the increasing product adoption owing to the growing consumer preference for minimalistic home aesthetics is supporting the market growth. Apart from this, the easy accessibility of soundbars to consumers due to the presence of a well-established retail infrastructure and distribution channel in the region is favoring the market growth.

Competitive Landscape:

Key players in the soundbar market are actively engaged in innovative projects to incorporate new features and technologies, such as audio quality, compatibility with various devices, and advanced connectivity features, including Wi-Fi, Bluetooth, and voice assistance. In line with this, the growing focus on aesthetics is promoting designers to manufacture products with sleek and stylish looks that seamlessly blend with the modern home interior, which is acting as another growth-inducing factor. Moreover, aggressive promotional activities by manufacturers through social media campaigns, influencer marketing, and television (TV) commercials to improve brand visibility and expand existing customer base are providing an impetus to the market growth. Apart from this, the increasing strategic partnerships and collaboration between top companies and television brands, streaming platforms, or content providers to expand global presence, increase sales, and improve profitability is supporting the market growth.

The report has provided a comprehensive analysis of the competitive landscape in the global soundbar market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Bose Corporation

Edifier International Limited

Harman International Industries, Incorporated

LG Electronics

Panasonic Corporation

Polk Audio, LLC

Samsung Group

Sennheiser electronic GmbH & Co. KG

Sony Corporation

Yamaha Corporation

Recent Developments:

In October 2022, Bose Corporation announced the launch of the new "Smart Soundbar 600", a compact, sleek designed product that features Dolby Atmos and its TrueSpace technology to deliver exceptionally immersive audio for its size.

In January 2020, JBL, a brand owned by Harman International Industries, introduced JBL Bar 9.1, its first soundbar with Dolby Atmos that creates true wireless surround sound with crowd-pleasing JBL Original Pro Sound.

In December 2022, LG Electronics unveiled its soundbar lineup for 2023, comprising three models that support Dolby Atmos and come with IMAX-enhanced adaptation.

Key Questions Answered in This Report

  • 1. What was the size of the global soundbar market in 2023?
  • 2. What is the expected growth rate of the global soundbar market during 2024-2032?
  • 3. What are the key factors driving the global soundbar market?
  • 4. What has been the impact of COVID-19 on the global soundbar market?
  • 5. What is the breakup of the global soundbar market based on the type?
  • 6. What is the breakup of the global soundbar market based on the installation method?
  • 7. What is the breakup of the global soundbar market based on the connectivity?
  • 8. What is the breakup of the global soundbar market based on the application?
  • 9. What are the key regions in the global soundbar market?
  • 10. Who are the key players/companies in the global soundbar market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Soundbar Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Type

  • 6.1 Wall-Mounted
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Table-Top
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Others
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast

7 Market Breakup by Installation Method

  • 7.1 Active Soundbars
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Passive Soundbars
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Others
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast

8 Market Breakup by Connectivity

  • 8.1 Wi-Fi
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Bluetooth
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Others
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast

9 Market Breakup by Application

  • 9.1 Home Audio
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Commercial
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Others
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Turkey
      • 10.5.1.1 Market Trends
      • 10.5.1.2 Market Forecast
    • 10.5.2 Saudi Arabia
      • 10.5.2.1 Market Trends
      • 10.5.2.2 Market Forecast
    • 10.5.3 Others
      • 10.5.3.1 Market Trends
      • 10.5.3.2 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Bose Corporation
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
      • 14.3.1.3 Financials
      • 14.3.1.4 SWOT Analysis
    • 14.3.2 Edifier International Limited
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
      • 14.3.2.3 Financials
      • 14.3.2.4 SWOT Analysis
    • 14.3.3 Harman International Industries, Incorporated
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
      • 14.3.3.3 Financials
      • 14.3.3.4 SWOT Analysis
    • 14.3.4 LG Electronics
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
      • 14.3.4.3 Financials
      • 14.3.4.4 SWOT Analysis
    • 14.3.5 Panasonic Corporation
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
      • 14.3.5.3 Financials
      • 14.3.5.4 SWOT Analysis
    • 14.3.6 Polk Audio, LLC
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
      • 14.3.6.3 Financials
      • 14.3.6.4 SWOT Analysis
    • 14.3.7 Samsung Group
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
      • 14.3.7.3 Financials
      • 14.3.7.4 SWOT Analysis
    • 14.3.8 Sennheiser electronic GmbH & Co. KG
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
      • 14.3.8.3 Financials
      • 14.3.8.4 SWOT Analysis
    • 14.3.9 Sony Corporation
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
      • 14.3.9.3 Financials
      • 14.3.9.4 SWOT Analysis
    • 14.3.10 Yamaha Corporation
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
      • 14.3.10.3 Financials
      • 14.3.10.4 SWOT Analysis