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ベビーキャリア市場:世界の産業動向、シェア、規模、成長、機会、2023~2028年予測Baby Carrier Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028 |
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ベビーキャリア市場:世界の産業動向、シェア、規模、成長、機会、2023~2028年予測 |
出版日: 2023年11月02日
発行: IMARC
ページ情報: 英文 149 Pages
納期: 2~3営業日
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ベビーキャリアの世界市場規模は2022年に5億6,250万米ドルに達しました。今後、IMARC Groupは、市場は2028年までに6億9,950万米ドルに達し、2022年から2028年にかけて3.7%の成長率(CAGR)を示すと予測しています。乳幼児の安全と福祉に関する親の関心の高まり、複数の抱っこ位置を可能にする革新的な製品バリエーションのイントロダクション、乳幼児を抱っこするためのハンズフリーの便利なソリューションに対する需要の高まりは、市場を推進している主な要因の一部です。
ベビーキャリアは、乳児や幼児を保育者の体にしっかりと固定し、抱っこできるように設計された製品です。抱っこひもは、両親や養育者が自由に動き回ったり、さまざまな活動に参加したりしながら、赤ちゃんをそばに置いておくことができるハンズフリーの便利な方法を提供します。一般的には、ストラップ、バックル、布製パネルで構成され、赤ちゃんをしっかりとホールドするためのサポート構造を作り出しています。また、パッド入りのショルダーストラップとウエストベルトで、体重を均等に分散させることができます。さらに、フロントキャリー、バックキャリー、ヒップキャリーなど、さまざまな抱っこのポジションがあります。これらのキャリアは乳幼児用に設計されており、子どもの成長に合わせて調節可能なモデルもあります。
この市場を牽引しているのは、主に世界中で核家族が増加していることです。また、バックル付きベビーキャリアは、人間工学に基づいた両肩で快適に座れるデザインであるため、需要が高まっています。これらのベビーキャリアは経済的で軽量であり、赤ちゃんの体重、腰、背骨を支えます。さらに、多くの国の行政機関がベビーキャリアの製造に厳しい安全基準を導入しているため、大手企業は複数の抱っこ位置を可能にする革新的な機能を追加するよう促しています。さらに、eコマース・チャンネルで簡単に製品を入手できること、働く女性の数が増加していること、消費者の購買意思決定にソーシャルメディア・プラットフォームの影響力が高まっていることなども、市場成長に寄与している要因の1つです。
乳幼児の健康に対する親の関心の高まり
乳幼児の安全と幸福に対する親の関心の高まりは、市場に大きな影響を与えています。今日、親は乳幼児の安全性と快適性を優先しており、業界内の製品設計、製造基準、消費者嗜好の変化を促しています。さらに、両親は、特に暖かい気候や運動中の乳幼児の快適さを心配しています。その結果、適切な空気循環と体温調節を可能にする通気性の良い生地で作られたベビーキャリアの需要があります。また、吸湿発散性やメッシュパネルを使用した抱っこひもも、赤ちゃんを涼しく快適に保つことができるため人気を集めています。
革新的な製品バリエーションのイントロダクション
革新的な製品バリエーションのイントロダクションは市場に大きな影響を与え、成長を促進し、消費者の嗜好を形成しています。メーカー各社は、親や介護者の進化するニーズを満たすために絶えず技術革新を行っており、その結果、新しく改良されたベビーキャリアが開発されています。これらの革新的な製品は、特定の要件や嗜好に対応するユニークな特徴、デザイン、機能性を備えています。また、高度なパッド、調節可能なストラップ、ランバーサポート、人間工学に基づいたシーティングポジションが特徴で、腰と背骨の最適なアライメントを促進します。さらに、革新的なベビーキャリアのバリエーションは、さまざまな発達段階や嗜好に対応できるよう、さまざまな抱っこの姿勢を提供し、世界中で普及が加速しています。
ハンズフリーの便利なソリューションへの需要の高まり
現在、両親や養育者は、乳幼児を安全な場所に置きながら、複数の作業を自由にこなせる製品を求めるようになっています。ハンズフリーベビーキャリアは、赤ちゃんのそばを離れないようにしながら、介護者が両手を他の作業に使えるようにします。この利便性により、両親は乳幼児との強い絆を保ちながら、混雑した空間を移動したり、家事をこなしたり、用事を済ませたり、野外活動をしたりすることができ、市場の成長に貢献します。また、ハンズフリーで便利なソリューションへの需要が、コンパクトで持ち運び可能なベビーキャリアの開発につながっています。折りたたみ式や折り畳み式のデザインは、使用しないときに抱っこひもを簡単に収納したり持ち運んだりすることができます。
The global baby carrier market size reached US$ 562.5 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 699.5 Million by 2028, exhibiting a growth rate (CAGR) of 3.7% during 2022-2028. The rising parental concerns regarding safety and well-being of their infants, the introduction of innovative product variants that allow multiple carry positions, and the escalating demand for hands-free convenient solutions to carry infants are some of the major factors propelling the market.
Baby carriers are products designed to securely hold and carry infants or young children against the caregiver's body. They provide a hands-free and convenient way for parents or caregivers to keep their baby close while having the freedom to move around and engage in various activities. They typically consist of straps, buckles, and fabric panels that create a supportive structure to hold the baby securely. They also have padded shoulder straps and a waist belt for even weight distribution. In addition, they offer different carrying positions, such as front carry back carry, and hip carry. These carriers are designed for infants and toddlers, and some models offer adjustable settings to accommodate the growth of the child.
The market is primarily driven by the increasing number of nuclear families across the globe. In addition, there is an escalating demand for buckled baby carriers due to their ergonomic two-shouldered and comfortable seating design. These baby carriers are economical and lightweight and support the weight, hips and spine of the babies. Besides, the governing agencies of numerous countries are implementing stringent safety standards on the manufacturing of baby carriers, which is encouraging leading players to add innovative features that allow multiple carry positions. Moreover, the easy product availability on e-commerce channels, the increasing number of working women, and the growing influence of social media platforms on consumer buying decisions are some of the other factors contributing to market growth.
The rising parental concerns regarding well-being of their infants
The rising parental concerns regarding the safety and well-being of their infants are significantly impacting the market. Parents today prioritize the safety and comfort of their babies, driving changes in product design, manufacturing standards, and consumer preferences within the industry. Moreover, parents are concerned about their infants' comfort, especially in warmer climates or during physical activities. As a result, there is a demand for baby carriers made from breathable fabrics that allow for proper air circulation and temperature regulation. Besides, carriers with moisture-wicking properties and mesh panels are also gaining popularity due to their ability to keep babies cool and comfortable.
The introduction of innovative product variants
The introduction of innovative product variants is significantly impacting the market, driving growth and shaping consumer preferences. Manufacturers are constantly innovating to meet the evolving needs of parents and caregivers, leading to the development of new and improved baby carrier options. These innovative product variants offer unique features, designs, and functionalities that cater to specific requirements and preferences. They also feature advanced padding, adjustable straps, lumbar support, and ergonomic seating positions that promote optimal hip and spine alignment. Besides, innovative baby carrier variants offer a range of carrying positions to accommodate different developmental stages and preferences, which is accelerating its adoption across the globe.
The escalating demand for hands-free convenient solutions
Nowadays, parents and caregivers are increasingly seeking products that offer them the freedom to multitask and go about their daily activities while keeping their infants close and secure. Hands-free baby carriers allow caregivers to have their hands available for other tasks while keeping their baby close. This convenience enables parents to navigate crowded spaces, perform household chores, run errands, or engage in outdoor activities while maintaining a strong bond with their infants, thus contributing to market growth. Besides, the demand for hands-free and convenient solutions has led to the development of compact and portable baby carriers. Foldable or collapsible designs allow caregivers to easily store and transport the carrier when not in use.
IMARC Group provides an analysis of the key trends in each segment of the global baby carrier market report, along with forecasts at the global, regional and country levels from 2023-2028. Our report has categorized the market based on product type and distribution channel.
Buckled Carrier
Wrap Carrier
Sling Carrier
Others
Buckled carrier dominates the market
The report has provided a detailed breakup and analysis of the market based on the product type. This includes buckled carrier, wrap carrier, sling carrier, and others. According to the report, buckled carrier represented the largest segment.
Buckled carriers are known for their simplicity and ease of use. They typically feature adjustable straps and buckles that allow caregivers to secure and adjust the carrier quickly and easily. The buckles provide a reliable and secure fastening, ensuring that the carrier stays in place during use. The straightforward design of buckled carriers makes them accessible to a wide range of users, including those who may be less familiar with babywearing techniques. Moreover, buckled carriers offer quick and convenient fastenings, allowing parents to easily put on and take off the carrier without the need for complex wrapping or tying. This convenience is particularly valued by parents who have limited time or who need to switch between different caregivers frequently.
Supermarkets and Hypermarkets
Specialty Stores
Online Stores
Others
Specialty stores hold the largest share in the market
A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, specialty stores, online stores, and others. According to the report, specialty stores accounted for the largest market share.
Specialty stores dedicated to baby products typically offer a wide and diverse range of baby carriers. They curate their product selection to cater specifically to the needs of parents and caregivers, ensuring a comprehensive range of options from various brands, styles, and designs. This extensive product range allows customers to compare different carriers and choose the one that best suits their preferences, budget, and specific requirements. Moreover, these stores employ staff members who possess expertise and in-depth knowledge about baby carriers. They are trained to provide personalized assistance, guidance, and recommendations based on individual needs and preferences. This expertise helps customers make informed decisions, understand the features and benefits of different carriers, and ensure proper usage and fit for optimal comfort and safety.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Europe exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe was the largest market.
Europe has a relatively high birth rate compared to other regions, contributing to a large and continuously growing customer base for baby products, including baby carriers. The high population density in many European countries further drives the demand for baby carriers, as parents and caregivers seek convenient and hands-free solutions for urban living environments. Moreover, the region has stringent safety and quality standards for baby products, including baby carriers. European parents prioritize the safety and well-being of their infants, and they look for products that meet rigorous safety regulations and standards. Baby carriers that comply with these standards and offer reliable safety features are gaining immense traction in the region.
The competitive landscape of the market is characterized by the presence of several established players as well as emerging companies. The market is highly competitive, with companies striving to differentiate themselves through product innovation, safety features, comfort, brand reputation, and marketing strategies. Nowadays, key players are introducing soft-structured carriers with features such as adjustable straps, lumbar support, and multiple carrying positions. They are also using biomaterials for producing eco-friendly baby carriers to cater to environmentally conscious parents. Moreover, the leading players are integrating advanced technologies to expand their consumer base and strengthen their foothold in the market.
Artsana S.p.A.
Baby K'tan
BabyBjorn AB
Britax Child Safety Inc.
Ergobaby
Firstcry Retail DWC-LLC
Goodbaby International Holdings Ltd
Lalabu LLC
Moby Wrap Inc.
Tomy Company Ltd.
Ergobaby introduced Ergobaby Omni Breeze, a new addition to their baby carrier lineup. The Omni Breeze features a lightweight and breathable mesh fabric, making it suitable for warmer climates and providing increased airflow for both the baby and the caregiver.
BabyBjorn launched the Baby Carrier Mini in 2020, targeting newborns and infants up to approximately 12 months old. The Baby Carrier Mini is designed to be easy to use and provides an ergonomic carrying position for newborns without the need for an infant insert.
FirstCry Retail DWC-LLC has expanded its retail presence in the United Arab Emirates, opening new physical stores across different locations. This expansion strategy allows them to reach a wider customer base and provide in-person shopping experiences for customers looking for baby carriers.