市場調査レポート

商品コード

1754314

エドテックの市場規模、シェア、動向、予測：分野別、タイプ別、展開形態別、エンドユーザー別、地域別、2025-2033年

Edtech Market Size, Share, Trends and Forecast by Sector, Type, Deployment Mode, End User, and Region, 2025-2033

出版日: 2025年06月02日
発行: IMARC
ページ情報: 英文 136 Pages
納期: 2～3営業日

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全表示
概要
図表
目次

概要

サンプル依頼リストに入れる

エドテックの世界市場規模は2024年に2,501億6,000万米ドルとなりました。今後、IMARC Groupは、同市場が2033年までに7,211億5,000万米ドルに達し、2025年から2033年にかけて11.86%のCAGRを示すと予測しています。現在、北米が市場を独占しており、2024年には38.7%を超える大きな市場シェアを占めています。同市場は、ユーザーエクスペリエンスの向上を目的としたデジタル学習に対する需要の高まり、個別化された学習体験、適応型評価、インテリジェントな個別指導システムを可能にする先進技術の統合、生涯学習と専門能力開発への注目の高まりなどを背景に、着実な成長を遂げています。

この市場を牽引しているのは、拡張現実や仮想現実ツールを通じた没入型学習体験の採用が増加していることです。さらに、デジタル学習の新興企業に対するプライベート・エクイティ投資の増加が、技術革新と規模の拡大を後押ししています。さらに、多様な学生に対応するための多言語プラットフォームの推進は、新たな成長手段を生み出しており、これはエドテック市場の新たな動向となっています。例えば、2024年4月3日、エドテックの新興企業であるGUVIは、英語の教育コンテンツをインドの様々な地方言語に翻訳するために設計された大規模言語モデル（LLM）スイートを発表しました。このイニシアチブは、地域言語に慣れ親しんでいる学習者のアクセシビリティを向上させることで、GUVIがインドの多様な言語ランドスケープにリーチを広げることを目的としています。このプラットフォームでは、ユーザーが英語のコースビデオをアップロードし、好みの口語言語で翻訳を受け取ることができるため、包括的なデジタル学習が促進されます。さらに、十分なサービスを受けていない地域での官民パートナーシップは、より広範な技術浸透を可能にし、市場をさらに強化しています。

米国では、政府の戦略的イニシアチブの実施、特にタイトルIの学校でのテクノロジー対応教育の推進により、市場が大幅に拡大しており、エドテックの拡大に有利な条件が整いつつあります。米国で実施された業界調査によると、2023年秋の時点で、K-12の教師の18%がAIを教育に積極的に活用していると回答しており、さらに15%がAIツールを少なくとも一度は実験的に使用したことがあると回答しています。このような取り組みの増加は、AIを活用した教室環境へのより広範なシフトを浮き彫りにしています。これは、学習経路の個別化、リアルタイムのフィードバック、追加サポートが必要な生徒への早期介入戦略に貢献します。また、標準化されたテストの継続的なデジタル化は、アダプティブテストプラットフォームの需要を促進し、市場の成長を支えています。このほか、モバイルベースのトレーニングによるスキルアップを好む企業部門の増加も、企業のエドテック需要に貢献しています。

エドテック市場の分析：

主な市場促進要因：インターネット普及率の上昇と、都市部・農村部を問わず学生や社会人の間で個別化された柔軟な学習モデルに対する需要が高まっていることから、市場は緩やかな成長を遂げています。
主な市場動向：人工知能（AI）を活用したアダプティブラーニングプラットフォームの市場開拓が進んでおり、エドテック市場の見通しは良好です。
地理的動向：北米は、デジタルインフラの普及、eラーニングに対する政府の強力な支援、高度な教育技術の採用率の高さにより、市場を独占しています。
競合情勢：エドテック市場の主な市場企業には、2U Inc.、BYJU'S、Chegg Inc.、Class Technologies Inc.、Coursera Inc.、Edutech、Google LLC（Alphabet Inc.）、Instructure Inc.、Lenovo Group Limited、SMART Technologies ULC（Hon Hai Precision Industry Co. Ltd.）、Udacity Inc.、upGrad Education Private Limitedなどがいます。
課題と機会：特に農村部や低所得地域では、デジタル機器や信頼できるインターネット接続へのアクセスが不十分であるため、エドテックソリューションの普及が制限され、市場の収益に影響を及ぼしています。しかし、低コストの学習プラットフォームを開発し、官民パートナーシップを形成することで、デジタル教育インフラとユーザー普及を拡大する機会があります。

エドテック市場の動向：

デジタル学習に対する需要の高まり

エドテック市場の成長を牽引しているのは、世界中の学習者のデジタル学習に対する需要の高まりによるエドテックの採用拡大です。学習者は、柔軟で利用しやすい学習オプションをますます求めるようになっています。このような需要に応えるため、エドテックプラットフォームは、スマートフォン、タブレット、パーソナルコンピュータ（PC）、ノートPCを使って、いつでもどこでもアクセスできるソリューションを発表しています。例えば、2023年1月、エデュテックの新興企業であるCreative Galileo社は、教育学習アプリ「Toondemy」のリリースを発表しました。このアプリは、NEP、NCERT、CBSEに沿った3～10歳の生徒のための完全な教育の旅を提供し、認知能力と強力な基礎概念を構築し、フォニックスを学び、新しい革新的なスキルを発想します。これに加えて、一部の大手企業は、特別な障害を持つ子ども向けの学習プラットフォームやアプリを開発・導入しています。例えば2022年1月、エドテック市場の著名な支援技術プロバイダーであるTexthelp Ltd.は、視覚障害のある生徒が音声メモを残して文書にアクセスするのに役立つPDF対応アプリOrbitNoteを発表しました。このような技術革新は、今後数年間のエドテック市場の成長を促進すると予想されます。

技術の進歩

AI、ML、拡張現実（AR）、仮想現実（VR）などの次世代技術とエドテックプラットフォームの統合は、エドテック市場シェアを拡大する重要な要因として作用しています。人工知能（AI）と機械学習（ML）は、パーソナライズされた学習体験、適応型評価、インテリジェントな個別指導システムを可能にします。その結果、市場の数多くの大手企業がこれらの先進技術を統合し、学習体験をよりインタラクティブで包括的なものにしています。例えば、2022年3月、通信とエレクトロニクスの世界的プロバイダーであるViewSonic Corporationは、新しいクラウドベースのプラットフォーム、myViewBoardを発表しました。さらに、生徒の集中力に影響を与える可能性のある人間の姿勢や周囲の要素を評価することで、生徒が注意を払っているかどうかを判断します。これは、教師がこの情報を活用し、授業に変更を加えるのに役立つと思われます。同様に、2022年1月、インドのエドテックプラットフォームであるTeevra Edutech Pvt Ltdは、レコメンデーションエンジン、分析ダッシュボード、パーソナライズされた改善プランなど、AIを活用したツールを用いて、国内全域での事業拡大を発表しました。このような技術革新により、世界のエドテック市場は今後も大きく成長すると思われます。

生涯学習と専門能力開発への注目の高まり

生涯学習と専門能力開発への注目の高まりが、エドテック市場の需要を喚起しています。エドテックプラットフォームは、生涯学習や継続的な専門能力開発を目指す個人向けに、柔軟で利用しやすい学習オプションを提供しています。様々な社会人が、フルタイムの仕事をしながら、オンライン学習やスキルアップを求めています。ある業界調査によると、2020年初頭の時点で、回答者の46.2％が学士号を取得し、22.8％が何らかの形で修士号を取得しています。さらに、2025年には、エドテック（教育テクノロジー）への支出が、いくつかの主要セグメントで世界的に大幅に増加すると予想されています。さまざまなエドテックプロバイダーが大学や企業と提携し、学生や従業員にスキルアップコースを提供しています。例えば、2022年2月、グリーンフィールド・コミュニティ・カレッジ（GCC）はアップライト・エデュケーションと提携し、ユーザー・エクスペリエンス・デザイン（UX）やユーザー・インターフェース（UI）など、ソフトウェア開発とテクノロジーにおける新しいスキルを提供します。この提携により、GCCの学生は自営業に専念できるようになり、技術訓練におけるキャリアの拠点ができることになります。

北米
- 米国
- カナダ
アジア太平洋地域
- 中国
- 日本
- インド
- 韓国
- オーストラリア
- インドネシア
- その他
欧州
- ドイツ
- フランス
- 英国
- イタリア
- スペイン
- ロシア
- その他
ラテンアメリカ
- ブラジル
- メキシコ
- その他
中東・アフリカ
- 市場内訳：国別

第11章 SWOT分析

概要
強み
弱み
機会
脅威

第12章バリューチェーン分析

第13章ポーターのファイブフォース分析

概要
買い手の交渉力
供給企業の交渉力
競合の程度
新規参入業者の脅威
代替品の脅威

第14章価格分析

第15章競合情勢

市場構造
主要企業
主要企業のプロファイル
- 2U Inc.
- BYJU'S
- Chegg Inc.
- Class Technologies Inc.
- Coursera Inc.
- Edutech
- Google LLC（Alphabet Inc.）
- Instructure Inc.
- Lenovo Group Limited
- SMART Technologies ULC（Hon Hai Precision Industry Co. Ltd.）
- Udacity Inc.
- upGrad Education Private Limited

図表

List of Figures

Figure 1: Global: Edtech Market: Major Drivers and Challenges
Figure 2: Global: Edtech Market: Sales Value (in Billion USD), 2019-2024
Figure 3: Global: Edtech Market Forecast: Sales Value (in Billion USD), 2025-2033
Figure 4: Global: Edtech Market: Breakup by Sector (in %), 2024
Figure 5: Global: Edtech Market: Breakup by Type (in %), 2024
Figure 6: Global: Edtech Market: Breakup by Deployment Mode (in %), 2024
Figure 7: Global: Edtech Market: Breakup by End User (in %), 2024
Figure 8: Global: Edtech Market: Breakup by Region (in %), 2024
Figure 9: Global: Edtech (Preschool) Market: Sales Value (in Million USD), 2019 & 2024
Figure 10: Global: Edtech (Preschool) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 11: Global: Edtech (K-12) Market: Sales Value (in Million USD), 2019 & 2024
Figure 12: Global: Edtech (K-12) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 13: Global: Edtech (Higher Education) Market: Sales Value (in Million USD), 2019 & 2024
Figure 14: Global: Edtech (Higher Education) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 15: Global: Edtech (Other Sectors) Market: Sales Value (in Million USD), 2019 & 2024
Figure 16: Global: Edtech (Other Sectors) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 17: Global: Edtech (Hardware) Market: Sales Value (in Million USD), 2019 & 2024
Figure 18: Global: Edtech (Hardware) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 19: Global: Edtech (Software) Market: Sales Value (in Million USD), 2019 & 2024
Figure 20: Global: Edtech (Software) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 21: Global: Edtech (Content) Market: Sales Value (in Million USD), 2019 & 2024
Figure 22: Global: Edtech (Content) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 23: Global: Edtech (Cloud-based) Market: Sales Value (in Million USD), 2019 & 2024
Figure 24: Global: Edtech (Cloud-based) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 25: Global: Edtech (On-premises) Market: Sales Value (in Million USD), 2019 & 2024
Figure 26: Global: Edtech (On-premises) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 27: Global: Edtech (Individual Learners) Market: Sales Value (in Million USD), 2019 & 2024
Figure 28: Global: Edtech (Individual Learners) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 29: Global: Edtech (Institutes) Market: Sales Value (in Million USD), 2019 & 2024
Figure 30: Global: Edtech (Institutes) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 31: Global: Edtech (Enterprises) Market: Sales Value (in Million USD), 2019 & 2024
Figure 32: Global: Edtech (Enterprises) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 33: North America: Edtech Market: Sales Value (in Million USD), 2019 & 2024
Figure 34: North America: Edtech Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 35: United States: Edtech Market: Sales Value (in Million USD), 2019 & 2024
Figure 36: United States: Edtech Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 37: Canada: Edtech Market: Sales Value (in Million USD), 2019 & 2024
Figure 38: Canada: Edtech Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 39: Asia-Pacific: Edtech Market: Sales Value (in Million USD), 2019 & 2024
Figure 40: Asia-Pacific: Edtech Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 41: China: Edtech Market: Sales Value (in Million USD), 2019 & 2024
Figure 42: China: Edtech Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 43: Japan: Edtech Market: Sales Value (in Million USD), 2019 & 2024
Figure 44: Japan: Edtech Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 45: India: Edtech Market: Sales Value (in Million USD), 2019 & 2024
Figure 46: India: Edtech Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 47: South Korea: Edtech Market: Sales Value (in Million USD), 2019 & 2024
Figure 48: South Korea: Edtech Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 49: Australia: Edtech Market: Sales Value (in Million USD), 2019 & 2024
Figure 50: Australia: Edtech Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 51: Indonesia: Edtech Market: Sales Value (in Million USD), 2019 & 2024
Figure 52: Indonesia: Edtech Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 53: Others: Edtech Market: Sales Value (in Million USD), 2019 & 2024
Figure 54: Others: Edtech Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 55: Europe: Edtech Market: Sales Value (in Million USD), 2019 & 2024
Figure 56: Europe: Edtech Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 57: Germany: Edtech Market: Sales Value (in Million USD), 2019 & 2024
Figure 58: Germany: Edtech Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 59: France: Edtech Market: Sales Value (in Million USD), 2019 & 2024
Figure 60: France: Edtech Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 61: United Kingdom: Edtech Market: Sales Value (in Million USD), 2019 & 2024
Figure 62: United Kingdom: Edtech Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 63: Italy: Edtech Market: Sales Value (in Million USD), 2019 & 2024
Figure 64: Italy: Edtech Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 65: Spain: Edtech Market: Sales Value (in Million USD), 2019 & 2024
Figure 66: Spain: Edtech Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 67: Russia: Edtech Market: Sales Value (in Million USD), 2019 & 2024
Figure 68: Russia: Edtech Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 69: Others: Edtech Market: Sales Value (in Million USD), 2019 & 2024
Figure 70: Others: Edtech Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 71: Latin America: Edtech Market: Sales Value (in Million USD), 2019 & 2024
Figure 72: Latin America: Edtech Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 73: Brazil: Edtech Market: Sales Value (in Million USD), 2019 & 2024
Figure 74: Brazil: Edtech Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 75: Mexico: Edtech Market: Sales Value (in Million USD), 2019 & 2024
Figure 76: Mexico: Edtech Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 77: Others: Edtech Market: Sales Value (in Million USD), 2019 & 2024
Figure 78: Others: Edtech Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 79: Middle East and Africa: Edtech Market: Sales Value (in Million USD), 2019 & 2024
Figure 80: Middle East and Africa: Edtech Market: Breakup by Country (in %), 2024
Figure 81: Middle East and Africa: Edtech Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 82: Global: Edtech Industry: SWOT Analysis
Figure 83: Global: Edtech Industry: Value Chain Analysis
Figure 84: Global: Edtech Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Edtech Market: Key Industry Highlights, 2024 and 2033
Table 2: Global: Edtech Market Forecast: Breakup by Sector (in Million USD), 2025-2033
Table 3: Global: Edtech Market Forecast: Breakup by Type (in Million USD), 2025-2033
Table 4: Global: Edtech Market Forecast: Breakup by Deployment Mode (in Million USD), 2025-2033
Table 5: Global: Edtech Market Forecast: Breakup by End User (in Million USD), 2025-2033
Table 6: Global: Edtech Market Forecast: Breakup by Region (in Million USD), 2025-2033
Table 7: Global: Edtech Market: Competitive Structure
Table 8: Global: Edtech Market: Key Players

Product Code: SR112025A6513

The global edtech market size was valued at USD 250.16 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 721.15 Billion by 2033, exhibiting a CAGR of 11.86% during 2025-2033. North America currently dominates the market, holding a significant market share of over 38.7% in 2024. The market is experiencing steady growth driven by rising demand for digital learning for enhanced user experience, integration of advanced technologies to enable personalized learning experiences, adaptive assessments, and intelligent tutoring systems, and increasing focus on lifelong learning and professional development.

The market is driven by the rising adoption of immersive learning experiences through augmented and virtual reality tools. Additionally, increased private equity investments in digital learning startups are supporting innovation and scale. Moreover, the push for multilingual platforms to reach diverse student populations is creating new growth avenues, which is an emerging edtech market trend. For instance, on April 3, 2024, edtech startup GUVI launched a suite of Large Language Models (LLMs) designed to translate English-language educational content into various Indian vernacular languages. This initiative aims to enhance accessibility for learners more comfortable with regional languages, thereby expanding GUVI's reach across India's diverse linguistic landscape. The platform enables users to upload English course videos and receive translations in their preferred colloquial language, fostering inclusive digital learning. Furthermore, public-private partnerships in underserved regions are enabling broader technology penetration, further strengthening the market.

The market in the United States is significantly expanding due to the implementation of strategic government initiatives promoting technology-enabled instruction, particularly in Title I schools, which are creating favorable conditions for edtech expansion. According to an industry survey conducted in the United States, 18% of K-12 teachers reported actively using AI for teaching, while an additional 15 percent had experimented with AI tools at least once, as of Fall 2023. This growing engagement highlights a broader shift toward AI-enabled classroom environments. This contributes to the personalization of learning paths, real-time feedback, and early intervention strategies for students requiring additional support. Also, the continued digitization of standardized testing is fueling demand for adaptive testing platforms and supporting market growth. Besides this, the corporate sector's growing preference for upskilling via mobile-based training is contributing to enterprise edtech demand.

Edtech Market Analysis:

Major Market Drivers: The market is experiencing moderate growth due to rising internet penetration and growing demand for personalized and flexible learning models among students and working professionals across both urban and rural regions.
Key Market Trends: The growing development of artificial intelligence (AI) driven adaptive learning platforms is offering a favorable edtech market outlook.
Geographical Trends: North America dominates the market due to widespread digital infrastructure, strong government support for e-learning and high adoption of advanced educational technologies.
Competitive Landscape: Some of the major market players in the edtech market include 2U Inc., BYJU'S, Chegg Inc., Class Technologies Inc., Coursera Inc., Edutech, Google LLC (Alphabet Inc.), Instructure Inc., Lenovo Group Limited, SMART Technologies ULC (Hon Hai Precision Industry Co. Ltd.), Udacity Inc., and upGrad Education Private Limited, among others.
Challenges and Opportunities: The lack of access to digital devices and reliable internet connectivity, especially in rural and low-income regions, limits the reach of edtech solutions and affects market revenue. However, opportunities lie in developing low-cost learning platforms and forming public-private partnerships to expand digital education infrastructure and user adoption.

Edtech Market Trends:

Rising Demand for Digital Learning

The growing adoption of edtech on account of the inflating demand for digital learning among the masses across the world is primarily driving the edtech market growth. Learners are increasingly seeking flexible and accessible learning options. In response to this demand, edtech platforms are launching solutions that can be accessed anytime, anywhere, using smartphones, tablets, personal computers (PCs), and laptops. For instance, in January 2023, Creative Galileo, an ed-tech startup, announced the release of Toondemy, an educational learning app. The app offers a complete educational journey for students aged 3-10 years in line with NEP, NCERT, and CBSE to construct cognitive capabilities and strong foundational concepts, learn phonics, and conceive new innovative skills. In addition to this, a few leading players are developing and introducing learning platforms and apps for specially abled children. For instance, in January 2022, Texthelp Ltd., a prominent assistive technology provider for the edtech market, launched OrbitNote, a pdf-enabled app that would be helpful for visually impaired students to access documents by leaving voice notes. Such innovations are anticipated to catalyze the growth of the edtech market in the coming years.

Technological Advancements

The integration of next-generation technologies, such as AI, ML, augmented reality (AR), and virtual reality (VR), with EdTech platforms is acting as significant factor augmenting edtech market share. Artificial intelligence (AI) and machine learning (ML) enable personalized learning experiences, adaptive assessments, and intelligent tutoring systems. Consequently, numerous leading players in the market are integrating these advanced technologies to make the learning experience more interactive and inclusive. For instance, in March 2022, ViewSonic Corporation, a global provider of communication and electronics, launched its new cloud-based platform, myViewBoard, an AI-driven technology for students to help them engage in the classroom. Further, it determines whether or not students are paying attention by assessing human posture and ambient elements that may influence students' concentration. This would help teachers use this information and make changes to their lessons. Similarly, in January 2022, Teevra Edutech Pvt Ltd, an edtech platform in India, announced the expansion of its business across the country using AI-powered tools such as a recommendation engine, analytical dashboard, and personalized improvement plan. With such innovations, the global edtech market will continue to grow significantly in the coming years.

Increasing Focus on Lifelong Learning and Professional Development

The rising focus on lifelong learning and professional development is catalyzing the edtech market demand. Edtech platforms offer flexible and accessible learning options that cater to individuals seeking to engage in lifelong learning and continuous professional development. Various working professionals seek online modes of learning and upskilling while doing a full-time job. According to an industry survey, as of early 2020, 46.2% of the respondents had bachelor's degrees, and 22.8% had attained a master's degree in some form. Moreover, in 2025, worldwide spending on edtech (educational technology) is expected to increase substantially in several key segments. Various edtech providers are collaborating with universities and corporates to offer upskilling courses to students and employees. For instance, in February 2022, Greenfield Community College (GCC) partnered with Upright Education to offer new skills in software development and technology, including user experience design (UX) and user interface (UI). The partnership would allow students of GCC to focus on self-employment and create a hub for a career in technology training.

Edtech Industry Segmentation:

Analysis by Sector:

Preschool
K-12
Higher Education
Others

K-12 leads the market with around 45.2% of market share in 2024. The increasing adoption of digital learning tools in K-12 in schools is supporting the market growth. AI-powered adaptive learning platforms, interactive educational apps, and gamified learning experiences are transforming K-12 education. Various edtech companies and schools are collaborating with each other to facilitate remote and distance learning in an interactive manner. For instance, in April 2020, Blackboard Inc. announced the debut of its K-12 remote learning solution, Blackboard Unite for K-12, a holistic suite of tools and resources providing K-12 districts with the tools and best practices needed to transition to a virtual learning model. Similarly, in January 2023, Leadership Boulevard Private Limited, India's one of immense School edtech companies announced the acquisition of Pearson's K-12 learning business in India. The acquisition intends to boost its product portfolio to benefit more than 5 Lakh private schools in the country and expand the company's reach to more than 9,000 schools.

Analysis by Type:

Hardware
Software
Content

Hardware leads the market with around 46.4% of market share in 2024. Hardware includes devices such as interactive whiteboards, tablets, laptops, desktop computers, VR headsets, and educational robotics kits. Schools and educational institutions are investing in technology infrastructure to support digital learning initiatives. Educational hardware is used across all levels of education, ranging from K-12 schools to higher education institutions and corporate training centers. Various leading market players are offering immersive headsets, laptops, and tablets to facilitate fun and interactive lectures. For instance, in February 2022, Veative Labs., a prominent leader in virtual reality for the edtech market, provided its virtual reality headsets to Smt. Godavari Devi Saraf Senior Secondary School in Andhra Pradesh, India, to let students feel what they are studying. The school gives daily 20 minutes to use the virtual reality headsets. Further, this helps students to have a live experience of what they are learning in subjects like science, where they could learn about the human heart with the help of headsets.

Analysis by Deployment Mode:

Cloud-based
On-premises

On-premises leads the market with around 60.2% of market share in 2024. On-premises deployment involves installing and running edtech solutions on local servers or infrastructure within the premises of educational institutions. On-premises deployment is common in institutions where strict data governance policies or regulations exist, such as some K-12 schools, higher education institutions, and government-funded educational organizations. Various universities and schools are increasingly integrating edtech solutions in their education systems to facilitate smooth and interactive learning experiences, which is positively impacting edtech market outlook. For instance, in March 2022, DY Patil International School in India launched its Mars1 Preschool, an AI-driven interactive learning school. With AI technology, kids are exposed to learning by audio, visual, and kinaesthetic learning. Besides, they are able to learn from Cubetto, a wooden robot that helps to develop their problem-solving skills and computational thinking.

Analysis by End User:

Individual Learners
Institutes
Enterprises

Individual learners lead the market with around 44.3% of market share in 2024. Individual learners shape the direction and acceleration of innovation through platforms and models of content delivery. They are the drivers of demand for tailored learning experiences, adaptable timetables, and engaging formats in response to different learning preferences. As more learners are looking to upskill or reskill, particularly in response to changing labor markets and technology, edtech providers are increasingly tailoring content to match learner goals, from language acquisition to certification prep and career advancement. Learner feedback also plays a critical role in refining algorithms, improving user interfaces, and shaping future curricula. Mobile access, gamified learning, and AI-based recommendations are gaining traction largely due to the preferences of individual users. Their choices not only influence product features and pricing strategies but also guide partnerships between edtech firms and content creators. In this way, individual learners are not just consumers but active participants in the market's evolution.

Regional Analysis:

North America
- United States
- Canada
Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
Latin America
- Brazil
- Mexico
- Others
Middle East and Africa

In 2024, North America accounted for the largest market share of over 38.7%. This can be attributed to the rising adoption of new technologies to enhance teaching and learning experiences. In addition, North America is home to many leading edtech companies, startups, and educational content providers. Furthermore, favorable government initiatives and extensive investments in the field by private entities are propelling the market growth in the region. For instance, in July 2021, Class Technologies Inc., a U.S.-based edtech platform, raised its funding worth approximately USD 105 Million in Series B funding. This funding would help them expand their global presence outside the U.S. and stay resourced to help universities teach the impacted students during the pandemic. Similarly, in March 2022, ViewSonic Corporation, a U.S.-based provider of communication and electronics, launched its new cloud-based platform, myViewBoard, an AI-driven technology for students to help them engage in the classroom. Further, it determines whether or not students are paying attention by assessing human posture and ambient elements that may influence students' concentration.

Key Regional Takeaways:

United States Edtech Market Analysis

The United States holds a substantial share of the North America edtech market with 91.20% in 2024. The market is primarily driven by the widespread integration of learning management systems across educational institutions. An industry report indicates that digital adoption is widespread in U.S. education, with 63% of high school students and 45% of elementary students engaging with online learning tools. Additionally, 85% of teachers incorporate digital platforms to assign educational activities and support student learning. In line with this, the growing demand for flexible, remote learning options, supported by increasing broadband penetration and device accessibility, is fostering market expansion. Furthermore, institutions are increasingly prioritizing data-driven education strategies, offering advanced analytics and learner insights, encouraging the higher adoption of platforms. Similarly, favorable federal and state-level initiatives promoting digital equity and school infrastructure upgrades and accelerating technology implementation, are propelling market growth. The increasing investment in immersive learning tools, including gamified content and simulation-based platforms, is reshaping engagement strategies and stimulating market appeal. Additionally, growing collaborations between edtech firms and higher education providers expanding adaptive learning ecosystems, is impelling the market. Moreover, the growing emphasis on cybersecurity and student data privacy prompting institutions to adopt more secure, compliant edtech solutions, is providing an impetus to the market.

Europe Edtech Market Analysis

The edtech market in Europe is advancing due to numerous national education reform policies across EU member states encouraging digital transformation within classrooms. Similarly, rising cross-border academic collaboration and student mobility under programs like Erasmus+ increasing the demand for scalable, multilingual edtech platforms, is driving the market growth. The growing interest in personalized learning pathways prompting institutions to adopt AI-powered tutoring and assessment tools, is strengthening the market demand. The UK government, on January 2025, awarded GBP 1 Million to 16 EdTech firms to develop AI tools for marking and feedback. Backed by a GBP 3 Million AI content store, these tools aim to cut teacher workload by 50% and improve feedback accuracy to 92%. Furthermore, strong public-private partnerships fostering innovation in digital curriculum development are bolstering the market reach. The increasing efforts to close the digital divide, particularly in rural and underserved regions, augmenting government-funded technology rollouts, is escalating market expansion. Moreover, European startups benefit from access to regional innovation grants and accelerators, fueling product development in the market. Besides this, a growing ecosystem of open educational resources supporting the shift towards cost-effective, accessible digital education solutions across the continent, is expanding the market scope.

Asia Pacific Edtech Market Analysis

The market in Asia-Pacific is being driven by rapid urbanization and increased mobile internet penetration widening access to digital education in both urban and semi-urban areas. In accordance with this, rising government-backed digital education missions in countries like India, China, and Indonesia promoting large-scale technology integration in public education, is enhancing the market accessibility. Over the past decade, the Indian government prioritized the digitization of more than one million public schools. Under the Digital India programme, a projected USD 1.7 Billion is set to be spent between 2021 and 2026. In the latest Union Budget, education is expected to receive 6.6% of the total GDP allocation. Furthermore, escalating cross-border education demand, especially for language learning and international curriculum support, encouraging the development of specialized EdTech solutions, is bolstering the market demand. Moreover, growth in venture capital funding driving innovation, supporting AI tools, gamified learning, and scalable cloud platforms adapted to local languages and teaching methods, is creating lucrative market opportunities.

Latin America Edtech Market Analysis

In Latin America, the edtech market is propelled by increased smartphone penetration and mobile-first internet usage across diverse socio-economic groups. In addition to this, the growing demand for bilingual and international curriculum content encouraging the development of region-specific edtech platforms, is enhancing market accessibility. The rising investor confidence in AI-driven, teacher-focused platforms enhancing efficiency, local curriculum alignment, and access to quality education, is supporting market demand. As such, Teachy raised USD 7 Million in Series A funding led by Goodwater Capital and Reach Capital. The AI-powered platform supports 1 million teachers, aiming to expand across LATAM by enhancing features and hiring engineering talent. Moreover, various global tech and local education partnerships are delivering digital tools tailored to national standards and cultural contexts, which is impelling the market.

Middle East and Africa Edtech Market Analysis

The Middle East and Africa market is gaining momentum attributed to distinct regional developments. Furthermore, numerous government-led national digital transformation strategies prioritizing education technology to improve learning outcomes and system efficiency, is driving market growth. A young, rapidly growing population driving demand for scalable digital education platforms, is expanding the market. Additionally, the rise of Arabic-language edtech content and localized platforms is expanding access and relevance for native speakers in the market. Apart from this, growing investment from sovereign funds and global educators fueling innovative, tech-enabled learning tailored to local needs, is positively influencing the market. According to a venture data platform, edtech ranked among the top five most-funded sectors in Saudi Arabia, with startups raising USD 50 Million in 2023, a 6% increase over 2022.

Competitive Landscape:

The edtech market is characterized by fierce competition fueled by the speed of digital take-up, growing demand for learning personalization, and increasing internet penetration. Players compete on content quality, technological integration, pricing models, and delivery formats. There's a noticeable shift towards AI-powered learning tools, gamified experiences, and adaptive platforms that cater to diverse learner profiles. Market segmentation ranges from K-12 to higher education, test prep, and upskilling, with each segment with customized approaches. Entry barriers are low, which encourages innovation but also overwhelms the category with comparable alternatives. Firms differentiate on algorithms, user experience, and scale. Also, strategic collaboration with institutions and governments is increasingly leveraged to expand reach and credibility. Regional preferences and regulatory norms further influence competitive positioning, requiring local adaptation. Continuous evolution in user expectations and tech capabilities ensures that the market remains dynamic and innovation centric.

The report provides a comprehensive analysis of the competitive landscape in the edtech market with detailed profiles of all major companies, including:

2U Inc.
BYJU'S
Chegg Inc.
Class Technologies Inc.
Coursera Inc.
Edutech
Google LLC (Alphabet Inc.)
Instructure Inc.
Lenovo Group Limited
SMART Technologies ULC (Hon Hai Precision Industry Co. Ltd.)
Udacity Inc.
upGrad Education Private Limited

Key Questions Answered in This Report

1.How big is the edtech market?
2.What is the future outlook of the edtech market?
3.What are the key factors driving the edtech market?
4.Which region accounts for the largest edtech market share?
5.Which are the leading companies in the global edtech market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview
4.2 Key Industry Trends

5 Global Edtech Market

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Sector

6.1 Preschool
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
6.2 K-12
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
6.3 Higher Education
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
6.4 Others
- 6.4.1 Market Trends
- 6.4.2 Market Forecast

7 Market Breakup by Type

7.1 Hardware
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
7.2 Software
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
7.3 Content
- 7.3.1 Market Trends
- 7.3.2 Market Forecast

8 Market Breakup by Deployment Mode

8.1 Cloud-based
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
8.2 On-premises
- 8.2.1 Market Trends
- 8.2.2 Market Forecast

9 Market Breakup by End User

9.1 Individual Learners
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
9.2 Institutes
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
9.3 Enterprises
- 9.3.1 Market Trends
- 9.3.2 Market Forecast

10 Market Breakup by Region

10.1 North America
- 10.1.1 United States
  - 10.1.1.1 Market Trends
  - 10.1.1.2 Market Forecast
- 10.1.2 Canada
  - 10.1.2.1 Market Trends
  - 10.1.2.2 Market Forecast
10.2 Asia-Pacific
- 10.2.1 China
  - 10.2.1.1 Market Trends
  - 10.2.1.2 Market Forecast
- 10.2.2 Japan
  - 10.2.2.1 Market Trends
  - 10.2.2.2 Market Forecast
- 10.2.3 India
  - 10.2.3.1 Market Trends
  - 10.2.3.2 Market Forecast
- 10.2.4 South Korea
  - 10.2.4.1 Market Trends
  - 10.2.4.2 Market Forecast
- 10.2.5 Australia
  - 10.2.5.1 Market Trends
  - 10.2.5.2 Market Forecast
- 10.2.6 Indonesia
  - 10.2.6.1 Market Trends
  - 10.2.6.2 Market Forecast
- 10.2.7 Others
  - 10.2.7.1 Market Trends
  - 10.2.7.2 Market Forecast
10.3 Europe
- 10.3.1 Germany
  - 10.3.1.1 Market Trends
  - 10.3.1.2 Market Forecast
- 10.3.2 France
  - 10.3.2.1 Market Trends
  - 10.3.2.2 Market Forecast
- 10.3.3 United Kingdom
  - 10.3.3.1 Market Trends
  - 10.3.3.2 Market Forecast
- 10.3.4 Italy
  - 10.3.4.1 Market Trends
  - 10.3.4.2 Market Forecast
- 10.3.5 Spain
  - 10.3.5.1 Market Trends
  - 10.3.5.2 Market Forecast
- 10.3.6 Russia
  - 10.3.6.1 Market Trends
  - 10.3.6.2 Market Forecast
- 10.3.7 Others
  - 10.3.7.1 Market Trends
  - 10.3.7.2 Market Forecast
10.4 Latin America
- 10.4.1 Brazil
  - 10.4.1.1 Market Trends
  - 10.4.1.2 Market Forecast
- 10.4.2 Mexico
  - 10.4.2.1 Market Trends
  - 10.4.2.2 Market Forecast
- 10.4.3 Others
  - 10.4.3.1 Market Trends
  - 10.4.3.2 Market Forecast
10.5 Middle East and Africa
- 10.5.1 Market Trends
- 10.5.2 Market Breakup by Country
- 10.5.3 Market Forecast

11 SWOT Analysis

11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
- 15.3.1 2U Inc.
  - 15.3.1.1 Company Overview
  - 15.3.1.2 Product Portfolio
  - 15.3.1.3 Financials
- 15.3.2 BYJU'S
  - 15.3.2.1 Company Overview
  - 15.3.2.2 Product Portfolio
- 15.3.3 Chegg Inc.
  - 15.3.3.1 Company Overview
  - 15.3.3.2 Product Portfolio
  - 15.3.3.3 Financials
- 15.3.4 Class Technologies Inc.
  - 15.3.4.1 Company Overview
  - 15.3.4.2 Product Portfolio
- 15.3.5 Coursera Inc.
  - 15.3.5.1 Company Overview
  - 15.3.5.2 Product Portfolio
  - 15.3.5.3 Financials
- 15.3.6 Edutech
  - 15.3.6.1 Company Overview
  - 15.3.6.2 Product Portfolio
- 15.3.7 Google LLC (Alphabet Inc.)
  - 15.3.7.1 Company Overview
  - 15.3.7.2 Product Portfolio
  - 15.3.7.3 SWOT Analysis
- 15.3.8 Instructure Inc.
  - 15.3.8.1 Company Overview
  - 15.3.8.2 Product Portfolio
- 15.3.9 Lenovo Group Limited
  - 15.3.9.1 Company Overview
  - 15.3.9.2 Product Portfolio
  - 15.3.9.3 Financials
  - 15.3.9.4 SWOT Analysis
- 15.3.10 SMART Technologies ULC (Hon Hai Precision Industry Co. Ltd.)
  - 15.3.10.1 Company Overview
  - 15.3.10.2 Product Portfolio
- 15.3.11 Udacity Inc.
  - 15.3.11.1 Company Overview
  - 15.3.11.2 Product Portfolio
- 15.3.12 upGrad Education Private Limited
  - 15.3.12.1 Company Overview
  - 15.3.12.2 Product Portfolio

エドテックの市場規模、シェア、動向、予測：分野別、タイプ別、展開形態別、エンドユーザー別、地域別、2025-2033年

Edtech Market Size, Share, Trends and Forecast by Sector, Type, Deployment Mode, End User, and Region, 2025-2033

エドテック市場の分析：

エドテック市場の動向：

目次

第1章 序文

第2章 調査範囲と調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

第5章 世界のエドテック市場

第6章 市場内訳：分野別

第7章 市場内訳：タイプ別

第8章 市場内訳：展開形態別

第9章 市場内訳：エンドユーザー別

第10章 市場内訳：地域別

第11章 SWOT分析

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

第14章 価格分析

第15章 競合情勢