抹茶市場レポート：製品タイプ、形態、性質、流通チャネル、地域別、2024年～2032年

世界の抹茶市場規模は2023年に32億米ドルに達しました。今後、IMARC Groupは、市場は2032年までに56億米ドルに達し、2024年から2032年の間に6.4%の成長率（CAGR）を示すと予測しています。市場が緩やかな成長を遂げているのは、大衆の健康意識の高まりとオーガニック製品への需要、若年層への抹茶の視覚的アピールの高まり、フィットネス療法への注目の高まりが背景にあります。

抹茶市場分析：

主な市場促進要因：世界の抹茶市場は、大衆の健康志向の高まりにより緩やかな成長を遂げています。

主要市場動向：環境に優しく健康志向の製品に対する消費者の需要から、有機抹茶や持続可能な方法で製造された抹茶の購入が増加しており、市場の成長を後押ししています。

地理的動向：アジア太平洋地域は茶の消費量の増加と抹茶の生産量の多さから市場を独占しています。

競合情勢：抹茶業界の主要市場プレーヤーには、グリーンフーズ・コーポレーション、伊藤園、丸久小山園、緑泉、水葉茶、佐々木緑茶、天草茶、ユニリーバ・ピーエルシーなどが含まれます。

課題と機会：大量生産の中で製品の真正性と品質を維持し、世界・サプライ・チェーンの複雑さと交渉することは、抹茶市場の収益に影響を及ぼしています。とはいえ、製品開発やマーケティング戦術における最近の抹茶市場の機会は、市場の成長を後押ししています。

抹茶市場の動向：

健康とウェルネスの動向

マッチは、健康を意識する人々が好んで飲む飲料に分類されます。抗酸化物質が豊富で、心臓の健康を促進し、がんの発症リスクを最小限に抑えます。世界保健機関（WHO）は、2022年に2,000万人以上が新たにがんに罹患し、約970万人が死亡するとの見解を発表しました。これは、5人に1人ががんに罹患し、そのうち男性の9人に1人、女性の12人に1人ががんで死亡することを意味します。これに加えて、化学的に濃縮された製品から自然で有機的な製品に移行する人々の増加が、従来の飲料に代わるより健康的なものとして抹茶市場の需要を喚起しています。

若年層における需要の高まり

持続可能性、心身の健康、本物志向に対するニーズが若年層で高まっていることが、市場の成長を強めています。人目を引く緑色の抹茶は、若いユーザーが抹茶を含む栄養価の高い調合品の写真を投稿するSNSで注目の的となっています。さらに、新しい食品を探求する若年層の関心の高まりが、抹茶市場の成長を後押ししています。さらに、2022年には世界人口の約16％が13億人のティーンエイジャーで構成されるとユニセフは推定しています。これに加えて、抹茶市場の概要では、抹茶が若年層の間で人気を集めていることが強調されており、個性的で健康を促進する飲料に対する彼らの欲求が反映されています。

健康とフィットネス・レジメンへの統合

慢性疾患に罹患する人が増えているというニュースが広まっています。その結果、アスリートやフィットネス愛好家による抹茶のような健康飲料の購入が増加しており、抹茶市場の見通しは良好です。高い抗酸化成分、特にエピガロカテキンガレートは、身体的パフォーマンスと脂肪燃焼を助けることが示されており、一般的なプレワークアウトドリンクとなっています。さらに、抹茶に含まれる鎮静作用のあるL-テアニンは、集中力を高め、ストレスを低下させる。アメリカ心理学会によると、回答者の約76％が2022年にストレスが健康に悪影響を与えたと答えています。これらの影響には、頭痛（38％）、疲労（35％）、心配や不安を感じる（34％）、憂鬱や悲しみを感じる（33％）などが含まれます。

抹茶市場セグメンテーション：

IMARC Groupは、市場の各セグメントにおける主要動向の分析と、2024～2032年の世界、地域、国レベルの予測を提供しています。製品タイプ、形態、性質、流通チャネルに基づいて市場を分類しています。

製品タイプ別内訳

レギュラー

フレーバー

レギュラーが市場シェアの大半を占める

当レポートでは、製品タイプ別に市場を詳細に区分・分析しています。これにはレギュラーとフレーバーが含まれます。報告書によると、レギュラーが最大のセグメントを占めています。

抹茶市場統計によると、レギュラーが最大セグメントです。このカテゴリーには伝統的な抹茶パウダーが含まれ、その多用途性、本格的な味、健康上の利点が好まれ、伝統的な茶の愛好家と健康志向の消費者の両方にアピールしています。その他の特典として、通常の抹茶は日本の伝統的な茶道やRTD（Ready-to-Drink）抹茶飲料に使用され、健康特典を損なうことなく利便性を求める外出時の消費者に対応しています。

形態別内訳

粉末

液体

粉末が業界最大シェア

本レポートでは、市場内訳を形態別に詳細に分析しました。これには粉末と液体が含まれます。報告書によると、粉末が最大の市場シェアを占めています。

抹茶パウダーは、ミネラルと抗酸化物質の強力な濃縮で有名であり、伝統的なお茶を作ることから、スムージー、ラテ、焼き菓子などの現代的なレシピに使用することまで、消費者の様々な目的に役立っています。粉末状であるため、さまざまな食生活やライフスタイルに取り入れやすく、その魅力はさらに増しています。市場にはRTD（レディ・トゥ・ドリンク）飲料や抹茶入り食品などの分野もあるが、粉末状はその信憑性と適応性から引き続き最も人気があり、伝統的な抹茶の利用法においても現代的な抹茶の利用法においても主役としての地位を固めています。IMARCグループによると、2023年の世界のRTD飲料市場は2,250億米ドルでした。

性質別内訳

従来型

オーガニック

従来型が主要市場セグメントを占める

本レポートでは、市場の性質に基づく詳細な区分と分析を行っています。これには慣行と有機が含まれます。報告書によると、従来型が最大のセグメントを占めています。

従来型の抹茶が優勢なのは、有機の代替品と比較して入手しやすく、価格も安いため、幅広い消費者が抹茶を購入できるためです。在来式抹茶の生産には伝統的な農法が用いられており、有機認証に必要な厳しい制限を受けることはないです。このため、有機認証よりも抹茶の独特な風味と健康上の利点を好む消費者には、経済的にもライフスタイル的にもニーズに合った多様な選択肢が提供されます。

流通チャネル別内訳：

スーパーマーケットとハイパーマーケット

専門店

フードサービス

オンラインストア

その他

スーパーマーケットとハイパーマーケットが市場で明確な優位性を示す

本レポートでは、流通チャネルに基づく市場の詳細な区分と分析も行っています。これにはスーパーマーケットとハイパーマーケット、専門店、フードサービス、オンラインストア、その他が含まれます。報告書によると、スーパーマーケットとハイパーマーケットが最大の市場シェアを占めています。

スーパーマーケットとハイパーマーケットが市場を独占している理由は、これらの店舗が提供する利便性であり、購入者は定番の粉末からRTDオプションまで、さまざまな抹茶製品を試飲することができます。人の往来が多いこともスーパーマーケットやハイパーマーケットの利点であり、衝動買いや商品探索の場として最適です。さらに、抹茶市場の最近の価格は、特にスーパーマーケットとハイパーマーケットで着実に上昇していることを示しており、主流消費者の間でこの健康中心の飲料に対する需要が高まっていることを反映しています。NielsenIQの2021年インサイトレポートによると、米国では2020年から2021年にかけて健康志向の飲食品の売上が31%増加し、世界の消費者（48%）が購入時に健康とウェルネスを優先しました。

地域別内訳：

北米

米国

カナダ

アジア太平洋

中国

日本

インド

韓国

オーストラリア

インドネシア

その他

欧州

ドイツ

フランス

英国

イタリア

スペイン

ロシア

その他

ラテンアメリカ

ブラジル

メキシコ

その他

中東・アフリカ

アジア太平洋が市場をリードし、最大の抹茶市場シェアを占める

本レポートでは、北米（米国、カナダ）、欧州（ドイツ、フランス、英国、イタリア、スペイン、ロシア、その他）、アジア太平洋（中国、日本、インド、韓国、オーストラリア、インドネシア、その他）、ラテンアメリカ（ブラジル、メキシコ、その他）、中東アフリカを含む主要地域市場についても包括的に分析しています。報告書によると、アジア太平洋地域は抹茶の最大地域市場です。

アジア太平洋地域は、文化的意義が深く、茶の消費と生産に関する長年の伝統があるため、最大のセグメントとなっています。抹茶は、茶道における伝統的な使用だけでなく、現代的な飲み物にも含まれているため、市場でかなりの存在感を示しています。さらに、大衆の健康意識の高まりが、抹茶のような様々なホリスティック食品への需要を牽引しています。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要業界動向

第5章 世界の抹茶市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：製品タイプ別

• 通常
  • 市場動向
  • 市場予測
• 風味
  • 市場動向
  • 市場予測

第7章 市場内訳：形態別

• 粉末
  • 市場動向
  • 市場予測
• 液体
  • 市場動向
  • 市場予測

第8章 市場内訳：性質別

• 従来型
  • 市場動向
  • 市場予測
• オーガニック
  • 市場動向
  • 市場予測

第9章 市場内訳：流通チャネル別

• スーパーマーケットとハイパーマーケット
  • 市場動向
  • 市場予測
• 専門店
  • 市場動向
  • 市場予測
• 食品サービス
  • 市場動向
  • 市場予測
• オンラインストア
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第10章 市場内訳：地域別

• 北米
  • 米国
  • カナダ
• アジア太平洋
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
  • インドネシア
  • その他
• 欧州
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • スペイン
  • ロシア
  • その他
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • その他
• 中東・アフリカ
  • 市場動向
  • 市場内訳：国別
  • 市場予測

第11章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第14章 価格分析

第15章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • AIYA Europe GmbH
  • AOI Tea Company
  • Celestial Seasonings（The Hain Celestial Group Inc.）
  • Encha
  • Grace & Green
  • Green Foods Corporation
  • Ito En Ltd.
  • Marukyu Koyamaen Co Ltd.
  • Midori Spring Limited
  • Mizuba Tea Company
  • Sasaki Green Tea Company
  • Tenzo Tea
  • Unilever plc

List of Figures

• Figure 1: Global: Matcha Tea Market: Major Drivers and Challenges
• Figure 2: Global: Matcha Tea Market: Sales Value (in Billion US$), 2018-2023
• Figure 3: Global: Matcha Tea Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 4: Global: Matcha Tea Market: Breakup by Product Type (in %), 2023
• Figure 5: Global: Matcha Tea Market: Breakup by Form (in %), 2023
• Figure 6: Global: Matcha Tea Market: Breakup by Nature (in %), 2023
• Figure 7: Global: Matcha Tea Market: Breakup by Distribution Channel (in %), 2023
• Figure 8: Global: Matcha Tea Market: Breakup by Region (in %), 2023
• Figure 9: Global: Matcha Tea (Regular) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 10: Global: Matcha Tea (Regular) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 11: Global: Matcha Tea (Flavored) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 12: Global: Matcha Tea (Flavored) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 13: Global: Matcha Tea (Powder) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 14: Global: Matcha Tea (Powder) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 15: Global: Matcha Tea (Liquid) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 16: Global: Matcha Tea (Liquid) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 17: Global: Matcha Tea (Conventional) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 18: Global: Matcha Tea (Conventional) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 19: Global: Matcha Tea (Organic) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 20: Global: Matcha Tea (Organic) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 21: Global: Matcha Tea (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 22: Global: Matcha Tea (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 23: Global: Matcha Tea (Specialty Stores) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 24: Global: Matcha Tea (Specialty Store) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 25: Global: Matcha Tea (Food Service) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 26: Global: Matcha Tea (Food Service) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 27: Global: Matcha Tea (Online Stores) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 28: Global: Matcha Tea (Online Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 29: Global: Matcha Tea (Other Distribution Channels) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 30: Global: Matcha Tea (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 31: North America: Matcha Tea Market: Sales Value (in Million US$), 2018 & 2023
• Figure 32: North America: Matcha Tea Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 33: United States: Matcha Tea Market: Sales Value (in Million US$), 2018 & 2023
• Figure 34: United States: Matcha Tea Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 35: Canada: Matcha Tea Market: Sales Value (in Million US$), 2018 & 2023
• Figure 36: Canada: Matcha Tea Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 37: Asia-Pacific: Matcha Tea Market: Sales Value (in Million US$), 2018 & 2023
• Figure 38: Asia-Pacific: Matcha Tea Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 39: China: Matcha Tea Market: Sales Value (in Million US$), 2018 & 2023
• Figure 40: China: Matcha Tea Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 41: Japan: Matcha Tea Market: Sales Value (in Million US$), 2018 & 2023
• Figure 42: Japan: Matcha Tea Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 43: India: Matcha Tea Market: Sales Value (in Million US$), 2018 & 2023
• Figure 44: India: Matcha Tea Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 45: South Korea: Matcha Tea Market: Sales Value (in Million US$), 2018 & 2023
• Figure 46: South Korea: Matcha Tea Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 47: Australia: Matcha Tea Market: Sales Value (in Million US$), 2018 & 2023
• Figure 48: Australia: Matcha Tea Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 49: Indonesia: Matcha Tea Market: Sales Value (in Million US$), 2018 & 2023
• Figure 50: Indonesia: Matcha Tea Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 51: Others: Matcha Tea Market: Sales Value (in Million US$), 2018 & 2023
• Figure 52: Others: Matcha Tea Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 53: Europe: Matcha Tea Market: Sales Value (in Million US$), 2018 & 2023
• Figure 54: Europe: Matcha Tea Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 55: Germany: Matcha Tea Market: Sales Value (in Million US$), 2018 & 2023
• Figure 56: Germany: Matcha Tea Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 57: France: Matcha Tea Market: Sales Value (in Million US$), 2018 & 2023
• Figure 58: France: Matcha Tea Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 59: United Kingdom: Matcha Tea Market: Sales Value (in Million US$), 2018 & 2023
• Figure 60: United Kingdom: Matcha Tea Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 61: Italy: Matcha Tea Market: Sales Value (in Million US$), 2018 & 2023
• Figure 62: Italy: Matcha Tea Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 63: Spain: Matcha Tea Market: Sales Value (in Million US$), 2018 & 2023
• Figure 64: Spain: Matcha Tea Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 65: Russia: Matcha Tea Market: Sales Value (in Million US$), 2018 & 2023
• Figure 66: Russia: Matcha Tea Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 67: Others: Matcha Tea Market: Sales Value (in Million US$), 2018 & 2023
• Figure 68: Others: Matcha Tea Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 69: Latin America: Matcha Tea Market: Sales Value (in Million US$), 2018 & 2023
• Figure 70: Latin America: Matcha Tea Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 71: Brazil: Matcha Tea Market: Sales Value (in Million US$), 2018 & 2023
• Figure 72: Brazil: Matcha Tea Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 73: Mexico: Matcha Tea Market: Sales Value (in Million US$), 2018 & 2023
• Figure 74: Mexico: Matcha Tea Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 75: Others: Matcha Tea Market: Sales Value (in Million US$), 2018 & 2023
• Figure 76: Others: Matcha Tea Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 77: Middle East and Africa: Matcha Tea Market: Sales Value (in Million US$), 2018 & 2023
• Figure 78: Middle East and Africa: Matcha Tea Market: Breakup by Country (in %), 2023
• Figure 79: Middle East and Africa: Matcha Tea Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 80: Global: Matcha Tea Industry: SWOT Analysis
• Figure 81: Global: Matcha Tea Industry: Value Chain Analysis
• Figure 82: Global: Matcha Tea Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Matcha Tea Market: Key Industry Highlights, 2023 and 2032
• Table 2: Global: Matcha Tea Market Forecast: Breakup by Product Type (in Million US$), 2024-2032
• Table 3: Global: Matcha Tea Market Forecast: Breakup by Form (in Million US$), 2024-2032
• Table 4: Global: Matcha Tea Market Forecast: Breakup by Nature (in Million US$), 2024-2032
• Table 5: Global: Matcha Tea Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
• Table 6: Global: Matcha Tea Market Forecast: Breakup by Region (in Million US$), 2024-2032
• Table 7: Global: Matcha Tea Market: Competitive Structure
• Table 8: Global: Matcha Tea Market: Key Players

The global matcha tea market size reached US$ 3.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 5.6 Billion by 2032, exhibiting a growth rate (CAGR) of 6.4% during 2024-2032. The market is experiencing moderate growth because of the growing health awareness and demand for organic products among the masses, rising visual appeal of matcha tea to younger demographics, and increasing focus on fitness regimens.

Matcha Tea Market Analysis:

Major Market Drivers: The global matcha tea market is experiencing moderate growth attributed to the growing health consciousness among the masses.

Key Market Trends: The increasing buying of organic and sustainably sourced matcha because of the consumer demand for eco-friendly and health-conscious products, is bolstering the market growth.

Geographical Trends: Asia Pacific dominates the market owing to the rising consumption of tea and high production of matcha in the region.

Competitive Landscape: Some of the major market players in the matcha tea industry include Green Foods Corporation, Ito En Ltd., Marukyu Koyamaen Co Ltd., Midori Spring Limited, Mizuba Tea Company, Sasaki Green Tea Company, Tenzo Tea, Unilever Plc, among many others.

Challenges and Opportunities: Maintaining product authenticity and quality in the face of mass production, as well as negotiating the intricacies of global supply chains, are affecting the matcha tea market revenue. Nevertheless, recent matcha tea market opportunities in product development and marketing tactics are propelling the market growth.

Matcha Tea Market Trends:

Health and Wellness Trends

Match is categorized as a favorite drink of people who are conscious about their health. It is rich in antioxidants that boost heart health and minimize the risk of developing cancer. The World Health Organization drafted its observation and disclosed that over twenty million new cases and about 9.7 million deaths from cancer in the year 2022. This means that one in every five individuals who would have cancer, and out of that one, one in nine males and one in twelve females die from the disease. Besides this, the growing number of people that are moving from chemically-enriched products to natural and organic products are catalyzing the matcha tea market demand as a healthier alternative to traditional beverages.

Rising Demand Among Younger Demographics

The increasing need for sustainability, mental and physical health as well as authenticity among younger people is strengthening the market growth. The eye-catching green color makes matcha a center of attention on social networking sites where younger users post pictures of their nutritious concoctions, including matcha teas. In addition, the rising interest of younger demographics to explore new food items is propelling the matcha tea market growth. Moreover, in 2022 UNICEF estimated that around 16% of the world population consists of 1.3 billion teenagers. Besides this, the matcha tea market overview emphasizes how popular matcha tea is becoming among younger populations, reflecting their desire for distinctive, health-promoting beverages.

Integration into Health and Fitness Regimens

There is a rise in the spread of news about the number of people getting affected with chronic conditions. This is resulting in an increasing purchase of healthy beverages like matcha by athletes and fitness enthusiasts, in turn, offering a favorable matcha tea market outlook. Its high antioxidant content, especially epigallocatechin gallate, has been shown to help physical performance and fat burning, making it a common pre-workout drink. Furthermore, the calming L-theanine in matcha boosts focus and lowers stress, resulting in better focus and lower pressure. According to the American Psychological Association, approximately 76% of respondents said that stress had negatively impacted their health in 2022. These effects included headaches (38%), exhaustion (35%), feeling worried or anxious (34%), and feeling depressed or sad (33%).

Matcha Tea Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on product type, form, nature and distribution channel.

Breakup by Product Type:

Regular

Flavored

Regular accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the product type. This includes regular and flavored. According to the report, regular represented the largest segment.

The matcha tea market statistics reveal regular constitutes as the largest segment. This category includes traditional matcha powder, which is favored for its versatility, authentic taste, and health benefits, appealing to both traditional tea enthusiasts and health-conscious consumers. Additionally, regular matcha is used for traditional Japanese tea ceremonies and ready-to-drink (RTD) matcha beverages, catering to the on-the-go consumer seeking convenience without compromising on health benefits.

Breakup by Form:

Powder

Liquid

Powder holds the largest share of the industry

A detailed breakup and analysis of the market based on the form have also been provided in the report. This includes powder and liquid. According to the report, powder accounted for the largest market share.

Matcha powder, renowned for its potent concentration of minerals and antioxidants, serves a variety of purposes for consumers, ranging from making traditional tea to using it in contemporary recipes like smoothies, lattes, and baked goods. Its powdered form makes it easier to incorporate into different diets and lifestyles, which adds to its allure. The market also encompasses areas, such as ready-to-drink (RTD) beverages and matcha-infused food items, but the powdered form continues to be the most popular due to its authenticity and adaptability, cementing its place as a mainstay in both traditional and modern matcha usage. According to the IMARC group, the market for the global RTD beverages was US$ 225.0 Billion in 2023.

Breakup by Nature:

Conventional

Organic

Conventional represents the leading market segment

The report has provided a detailed breakup and analysis of the market based on the nature. This includes conventional and organic. According to the report, conventional represented the largest segment.

The dominance of conventional matcha tea is mostly attributable to its higher accessibility and frequently cheaper price point as compared to organic alternatives, which enable a larger range of consumers to purchase it. Traditional agricultural methods are used to produce conventional matcha, which is not subject to the stringent restrictions needed for organic certification. This serves consumers who prefer the unique flavor and health benefits of matcha above organic certification by providing a variety of options that fit their needs both financially and lifestyle-wise.

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Specialty Stores

Food Service

Online Stores

Others

Supermarkets and Hypermarkets exhibits a clear dominance in the market

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, specialty stores, food service, online stores, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share.

Supermarkets and hypermarkets dominate the market attributed to the convenience these stores provide, enabling buyers to sample a variety of matcha products, ranging from classic powders to RTD options. High foot activity is another advantage of supermarkets and hypermarkets, which makes them perfect venues for impulse buys and product exploration. Additionally, the matcha tea market recent price indicates a steady increase, particularly in supermarkets and hypermarkets, reflecting the growing demand for this health-centric beverage among mainstream consumers. As per NielsenIQ's 2021 insight report, the US saw a 31% increase in sales of health-aligned food and beverages between 2020 and 2021, as worldwide consumers (48%) prioritized health and wellness when making purchases.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Asia Pacific leads the market, accounting for the largest matcha tea market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific represents the largest regional market for matcha tea.

Asia Pacific region stands as the largest segment attributed to its deep-rooted cultural significance and longstanding tradition of tea consumption and production. Matcha has a considerable market presence due to its traditional use in tea ceremonies as well as its inclusion in contemporary drinks. Moreover, the rising health consciousness among the masses is driving the demand for various holistic food products like matcha tea.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the matcha tea industry include:

AIYA Europe GmbH

AOI Tea Company

Celestial Seasonings (The Hain Celestial Group Inc.)

Encha

Grace & Green

Green Foods Corporation

Ito En Ltd.

Marukyu Koyamaen Co Ltd.

Midori Spring Limited

Mizuba Tea Company

Sasaki Green Tea Company

Tenzo Tea

Unilever plc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Matcha tea market companies are continually implementing strategies to strengthen their market position and meet evolving customer needs. Top businesses are concentrating on locating trustworthy, long-term matcha suppliers to ensure high-quality product offers. Major businesses are also investing in organic certifications and sustainable agriculture practices to satisfy environmentally conscious consumers. Additionally, the matcha tea market recent developments by key players to cater to health-consciousness consumers is supporting the market growth. For instance, in January 2024, Tenzo, a top supplier of organic ceremonial matcha, introduces their latest offering, the Single Serve Matcha Packets, expanding convenience for matcha enthusiasts.

Matcha Tea Market News:

In February 2024: AIYA invested in the UK Matcha green tea business, OMGTea, promising an exciting development for both companies. OMGTea was established with an unwavering commitment to premium organic goods, and since then, AIYA has been its supplier for matcha.

In March 2023: Tenzo, a premium matcha tea company, collaborates with boutique tequila brand Lo Siento to craft three exclusive matcha-infused cocktails. This partnership reflects their shared commitment to quality and innovation.

In November 2023: Hojicha Co. partners with Marukyu Koyamaen to offer authentic Uji matcha on its online shop, responding to user demand for trusted matcha brands. The collaboration introduces Matcha Isuzu, Matcha Yugen, and Matcha Kinrin, catering to various preferences from matcha lattes to ceremonial occasions.

Key Questions Answered in This Report:

• How has the global matcha tea market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global matcha tea market?
• What is the impact of each driver, restraint, and opportunity on the global matcha tea market?
• What are the key regional markets?
• Which countries represent the most attractive matcha tea market?
• What is the breakup of the market based on the product type?
• Which is the most attractive product type in the matcha tea market?
• What is the breakup of the market based on the form?
• Which is the most attractive form in the matcha tea market?
• What is the breakup of the market based on the nature?
• Which is the most attractive nature in the matcha tea market?
• What is the breakup of the market based on the distribution channel?
• Which is the most attractive distribution channel in the matcha tea market?
• What is the breakup of the market based on the region?
• Which is the most attractive region in the matcha tea market?
• What is the competitive structure of the market?
• Who are the key players/companies in the global matcha tea market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Matcha Tea Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Product Type

• 6.1 Regular
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Flavored
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast

7 Market Breakup by Form

• 7.1 Powder
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Liquid
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast

8 Market Breakup by Nature

• 8.1 Conventional
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Organic
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast

9 Market Breakup by Distribution Channel

• 9.1 Supermarkets and Hypermarkets
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Specialty Stores
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Food Service
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast
• 9.4 Online Stores
  • 9.4.1 Market Trends
  • 9.4.2 Market Forecast
• 9.5 Others
  • 9.5.1 Market Trends
  • 9.5.2 Market Forecast

10 Market Breakup by Region

• 10.1 North America
  • 10.1.1 United States
    • 10.1.1.1 Market Trends
    • 10.1.1.2 Market Forecast
  • 10.1.2 Canada
    • 10.1.2.1 Market Trends
    • 10.1.2.2 Market Forecast
• 10.2 Asia-Pacific
  • 10.2.1 China
    • 10.2.1.1 Market Trends
    • 10.2.1.2 Market Forecast
  • 10.2.2 Japan
    • 10.2.2.1 Market Trends
    • 10.2.2.2 Market Forecast
  • 10.2.3 India
    • 10.2.3.1 Market Trends
    • 10.2.3.2 Market Forecast
  • 10.2.4 South Korea
    • 10.2.4.1 Market Trends
    • 10.2.4.2 Market Forecast
  • 10.2.5 Australia
    • 10.2.5.1 Market Trends
    • 10.2.5.2 Market Forecast
  • 10.2.6 Indonesia
    • 10.2.6.1 Market Trends
    • 10.2.6.2 Market Forecast
  • 10.2.7 Others
    • 10.2.7.1 Market Trends
    • 10.2.7.2 Market Forecast
• 10.3 Europe
  • 10.3.1 Germany
    • 10.3.1.1 Market Trends
    • 10.3.1.2 Market Forecast
  • 10.3.2 France
    • 10.3.2.1 Market Trends
    • 10.3.2.2 Market Forecast
  • 10.3.3 United Kingdom
    • 10.3.3.1 Market Trends
    • 10.3.3.2 Market Forecast
  • 10.3.4 Italy
    • 10.3.4.1 Market Trends
    • 10.3.4.2 Market Forecast
  • 10.3.5 Spain
    • 10.3.5.1 Market Trends
    • 10.3.5.2 Market Forecast
  • 10.3.6 Russia
    • 10.3.6.1 Market Trends
    • 10.3.6.2 Market Forecast
  • 10.3.7 Others
    • 10.3.7.1 Market Trends
    • 10.3.7.2 Market Forecast
• 10.4 Latin America
  • 10.4.1 Brazil
    • 10.4.1.1 Market Trends
    • 10.4.1.2 Market Forecast
  • 10.4.2 Mexico
    • 10.4.2.1 Market Trends
    • 10.4.2.2 Market Forecast
  • 10.4.3 Others
    • 10.4.3.1 Market Trends
    • 10.4.3.2 Market Forecast
• 10.5 Middle East and Africa
  • 10.5.1 Market Trends
  • 10.5.2 Market Breakup by Country
  • 10.5.3 Market Forecast

11 SWOT Analysis

• 11.1 Overview
• 11.2 Strengths
• 11.3 Weaknesses
• 11.4 Opportunities
• 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

• 13.1 Overview
• 13.2 Bargaining Power of Buyers
• 13.3 Bargaining Power of Suppliers
• 13.4 Degree of Competition
• 13.5 Threat of New Entrants
• 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

• 15.1 Market Structure
• 15.2 Key Players
• 15.3 Profiles of Key Players
  • 15.3.1 AIYA Europe GmbH
    • 15.3.1.1 Company Overview
    • 15.3.1.2 Product Portfolio
  • 15.3.2 AOI Tea Company
    • 15.3.2.1 Company Overview
    • 15.3.2.2 Product Portfolio
  • 15.3.3 Celestial Seasonings (The Hain Celestial Group Inc.)
    • 15.3.3.1 Company Overview
    • 15.3.3.2 Product Portfolio
  • 15.3.4 Encha
    • 15.3.4.1 Company Overview
    • 15.3.4.2 Product Portfolio
  • 15.3.5 Grace & Green
    • 15.3.5.1 Company Overview
    • 15.3.5.2 Product Portfolio
  • 15.3.6 Green Foods Corporation
    • 15.3.6.1 Company Overview
    • 15.3.6.2 Product Portfolio
  • 15.3.7 Ito En Ltd.
    • 15.3.7.1 Company Overview
    • 15.3.7.2 Product Portfolio
    • 15.3.7.3 Financials
  • 15.3.8 Marukyu Koyamaen Co Ltd.
    • 15.3.8.1 Company Overview
    • 15.3.8.2 Product Portfolio
  • 15.3.9 Midori Spring Limited
    • 15.3.9.1 Company Overview
    • 15.3.9.2 Product Portfolio
  • 15.3.10 Mizuba Tea Company
    • 15.3.10.1 Company Overview
    • 15.3.10.2 Product Portfolio
  • 15.3.11 Sasaki Green Tea Company
    • 15.3.11.1 Company Overview
    • 15.3.11.2 Product Portfolio
  • 15.3.12 Tenzo Tea
    • 15.3.12.1 Company Overview
    • 15.3.12.2 Product Portfolio
  • 15.3.13 Unilever plc
    • 15.3.13.1 Company Overview
    • 15.3.13.2 Product Portfolio
    • 15.3.13.3 Financials