抹茶市場の評価：製品・性質・タイプ・価格帯・エンドユーザー・産業・流通チャネル・地域別の機会および予測 (2017～2031年)

世界の抹茶の市場規模は、2023年の35億1,000万米ドルから、2024年から2031年の予測期間中は7.17%のCAGRで推移し、2031年には61億1,000万米ドルの規模に成長すると予測されています。

同市場は、抹茶の健康上の利点に対する消費者の意識の高まりによって、近年力強い成長を遂げています。抹茶は、その高い抗酸化物質含有量、潜在的な体重管理効果、エネルギーを高める特性の認知により人気を得ています。また、抹茶をスムージー、デザート、料理などさまざまな食品・飲料に取り入れる傾向が強まっていることも市場の成長を高めています。

アジア太平洋、特に日本は伝統的に抹茶の最大の消費国であり生産国でもあります。2022年には、日本の粉末茶の76%が米国市場に輸出されました。同地域ではカフェや専門茶店の急増、健康志向の消費者が抹茶ベースの製品に対する需要を促進しています。

需要を牽引する抹茶の鎮静効果と活力効果

抹茶の活力増強効果と鎮静効果は市場成長を支える重要な要因です。抹茶にはカフェインとL-テアニンを含む化合物のユニークな組み合わせがあり、これらが相乗的に作用してこれらの効果を生み出しています。この活力を与える混合物は、従来のカフェイン入り飲料に代わる健康的なものを求める人々にアピールし、カフェインの刺激的な作用を抑え、その結果、精神的な明晰さと覚醒感の持続的でバランスの取れた感覚をもたらします。

消費者が抹茶に惹かれるのは、エネルギーレベルを高め、リラクゼーションと精神的な幸福感を促進する可能性があるためです。精力増強効果と鎮静効果のユニークな組み合わせにより、抹茶はさまざまな場面や嗜好に適した万能飲料となり、市場での人気が高まっています。

多様な産業における抹茶の用途

抹茶製品の多様な用途も市場成長を加速させる重要な要因です。伝統的なお茶の消費にとどまらず、進化する消費者の嗜好や料理動向に対応し、抹茶はさまざまな食品・飲料にますます多く取り入れられています。抹茶の鮮やかな緑色と土の風味は、料理だけでなく化粧品の配合にも多用途に使えます。ケーキ、クッキー、ペストリーなどの焼き菓子や、麺類、米飯、サラダなどの料理の調味料や添え物としてもよく使われます。その印象的なプロファイルは、風味豊かな料理の味のプロファイルを高め、さまざまな料理に広く採用される一因となっています。

当レポートでは、世界の抹茶の市場を調査し、市場の定義と概要、市場規模の推移・予測、各種区分・地域別の詳細分析、産業構造、市場成長への影響因子の分析、ケーススタディ、競合情勢、主要企業のプロファイルなどをまとめています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 エグゼクティブサマリー

第4章 顧客の声

• 人口統計
• 市場認識と製品情報
• ブランドの認知度とロイヤルティ
• 購入の決定において考慮される要素
• 購入頻度
• 購入媒体
• 情報源
• 製品/ブランドの吸収におけるブランドアンバサダーまたはインフルエンサーマーケティングの役割

第5章 世界の抹茶市場の展望

• 市場規模・予測
• 製品別
  • 一般
  • 茶席
  • 料理
• 性質別
  • 自然
  • 有機
• タイプ別
  • フレーバー
  • ノンフレーバー
• 価格帯別
  • 低価格
  • 高価格
• エンドユーザー別
  • 機関
  • 家庭
  • その他
• 産業別
  • 食品加工
  • 飲料加工
  • パーソナルケア
  • その他
• 流通チャネル別
  • スーパーマーケット/ハイパーマーケット
  • 専門店
  • コンビニエンスストア
  • オンラインストア
  • その他
• 地域別
  • 北米
  • 欧州
  • 南米
  • アジア太平洋
  • 中東・アフリカ
• 企業別市場シェア

第6章 世界の抹茶市場の展望：地域別

• 北米
• 欧州
• 南米
• アジア太平洋
• 中東・アフリカ

第7章 市場マッピング

• 製品タイプ別
• 性質別
• タイプ別
• 価格帯別
• エンドユーザー別
• 産業別
• 流通チャネル別
• 地域別

第8章 マクロ環境と産業構造

• 需要供給分析
• 輸出入分析
• バリューチェーン分析
• PESTEL分析
• ポーターのファイブフォース分析

第9章 市場力学

• 成長促進要因
• 成長阻害要因 (課題・抑制要因)

第10章 主要企業の情勢

• 市場リーダー上位5社の競合マトリックス
• 市場リーダー上位5社の市場収益分析
• M&A・ジョイントベンチャー (該当する場合)
• SWOT分析（参入5社）
• 特許分析（該当する場合）

第11章 価格分析

第12章 ケーススタディ

第13章 主要企業の見通し

• MARIAGE FRERES
• Harney & Sons Tea Corp.
• R. Twining and Company Limited (Associated British Foods plc)
• The AOI Tea Company
• Matcha Maiden Pty Ltd
• Aiya America Inc.
• Midori Spring
• Sasaki Green Tea Company
• Ippodo Tea Co., Ltd.
• Mizuba Tea Co.

第14章 戦略的提言

第15章 当社について・免責事項

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1.Global Matcha Tea Market, By Value, In USD Billion, 2017-2031F
• Figure 2.Global Matcha Tea Market, By Volume, In Grams, 2017-2031F
• Figure 3.Global Matcha Tea Market Share (%), By Product, 2017-2031F
• Figure 4.Global Matcha Tea Market Share (%), By Specialty, 2017-2031F
• Figure 5.Global Matcha Tea Market Share (%), By Type, 2017-2031F
• Figure 6.Global Matcha Tea Market Share (%), By Price Range, 2017-2031F
• Figure 7.Global Matcha Tea Market Share (%), By End-user, 2017-2031F
• Figure 8.Global Matcha Tea Market Share (%), By Industry Type, 2017-2031F
• Figure 9.Global Matcha Tea Market Share (%), By Distribution Channel, 2017-2031F
• Figure 10.Global Matcha Tea Market Share (%), By Region, 2017-2031F
• Figure 11.North America Matcha Tea Market, By Value, In USD Billion, 2017-2031F
• Figure 12.North America Matcha Tea Market, By Volume, In Grams, 2017-2031F
• Figure 13.North America Matcha Tea Market Share (%), By Product, 2017-2031F
• Figure 14.North America Matcha Tea Market Share (%), By Specialty, 2017-2031F
• Figure 15.North America Matcha Tea Market Share (%), By Type, 2017-2031F
• Figure 16.North America Matcha Tea Market Share (%), By Price Range, 2017-2031F
• Figure 17.North America Matcha Tea Market Share (%), By End-user, 2017-2031F
• Figure 18.North America Matcha Tea Market Share (%), By Industry Type, 2017-2031F
• Figure 19.North America Matcha Tea Market Share (%), By Distribution Channel, 2017-2031F
• Figure 20.North America Matcha Tea Market Share (%), By Country, 2017-2031F
• Figure 21.United States Matcha Tea Market, By Value, In USD Billion, 2017-2031F
• Figure 22.United States Matcha Tea Market, By Volume, In Grams, 2017-2031F
• Figure 23.United States Matcha Tea Market Share (%), By Product, 2017-2031F
• Figure 24.United States Matcha Tea Market Share (%), By Specialty, 2017-2031F
• Figure 25.United States Matcha Tea Market Share (%), By Type, 2017-2031F
• Figure 26.United States Matcha Tea Market Share (%), By Price Range, 2017-2031F
• Figure 27.United States Matcha Tea Market Share (%), By End-user, 2017-2031F
• Figure 28.United States Matcha Tea Market Share (%), By Industry Type, 2017-2031F
• Figure 29.United States Matcha Tea Market Share (%), By Distribution Channel, 2017-2031F
• Figure 30.Canada Matcha Tea Market, By Value, In USD Billion, 2017-2031F
• Figure 31.Canada Matcha Tea Market, By Volume, In Grams, 2017-2031F
• Figure 32.Canada Matcha Tea Market Share (%), By Product, 2017-2031F
• Figure 33.Canada Matcha Tea Market Share (%), By Specialty, 2017-2031F
• Figure 34.Canada Matcha Tea Market Share (%), By Type, 2017-2031F
• Figure 35.Canada Matcha Tea Market Share (%), By Price Range, 2017-2031F
• Figure 36.Canada Matcha Tea Market Share (%), By End-user, 2017-2031F
• Figure 37.Canada Matcha Tea Market Share (%), By Industry Type, 2017-2031F
• Figure 38.Canada Matcha Tea Market Share (%), By Distribution Channel, 2017-2031F
• Figure 39.Mexico Matcha Tea Market, By Value, In USD Billion, 2017-2031F
• Figure 40.Mexico Matcha Tea Market, By Volume, In Grams, 2017-2031F
• Figure 41.Mexico Matcha Tea Market Share (%), By Product, 2017-2031F
• Figure 42.Mexico Matcha Tea Market Share (%), By Specialty, 2017-2031F
• Figure 43.Mexico Matcha Tea Market Share (%), By Type, 2017-2031F
• Figure 44.Mexico Matcha Tea Market Share (%), By Price Range, 2017-2031F
• Figure 45.Mexico Matcha Tea Market Share (%), By End-user, 2017-2031F
• Figure 46.Mexico Matcha Tea Market Share (%), By Industry Type, 2017-2031F
• Figure 47.Mexico Matcha Tea Market Share (%), By Distribution Channel, 2017-2031F
• Figure 48.Europe Matcha Tea Market, By Value, In USD Billion, 2017-2031F
• Figure 49.Europe Matcha Tea Market, By Volume, In Grams, 2017-2031F
• Figure 50.Europe Matcha Tea Market Share (%), By Product, 2017-2031F
• Figure 51.Europe Matcha Tea Market Share (%), By Specialty, 2017-2031F
• Figure 52.Europe Matcha Tea Market Share (%), By Type, 2017-2031F
• Figure 53.Europe Matcha Tea Market Share (%), By Price Range, 2017-2031F
• Figure 54.Europe Matcha Tea Market Share (%), By End-user, 2017-2031F
• Figure 55.Europe Matcha Tea Market Share (%), By Industry Type, 2017-2031F
• Figure 56.Europe Matcha Tea Market Share (%), By Distribution Channel, 2017-2031F
• Figure 57.Europe Matcha Tea Market Share (%), By Country, 2017-2031F
• Figure 58.Germany Matcha Tea Market, By Value, In USD Billion, 2017-2031F
• Figure 59.Germany Matcha Tea Market, By Volume, In Grams, 2017-2031F
• Figure 60.Germany Matcha Tea Market Share (%), By Product, 2017-2031F
• Figure 61.Germany Matcha Tea Market Share (%), By Specialty, 2017-2031F
• Figure 62.Germany Matcha Tea Market Share (%), By Type, 2017-2031F
• Figure 63.Germany Matcha Tea Market Share (%), By Price Range, 2017-2031F
• Figure 64.Germany Matcha Tea Market Share (%), By End-user, 2017-2031F
• Figure 65.Germany Matcha Tea Market Share (%), By Industry Type, 2017-2031F
• Figure 66.Germany Matcha Tea Market Share (%), By Distribution Channel, 2017-2031F
• Figure 67.France Matcha Tea Market, By Value, In USD Billion, 2017-2031F
• Figure 68.France Matcha Tea Market, By Volume, In Grams, 2017-2031F
• Figure 69.France Matcha Tea Market Share (%), By Product, 2017-2031F
• Figure 70.France Matcha Tea Market Share (%), By Specialty, 2017-2031F
• Figure 71.France Matcha Tea Market Share (%), By Type, 2017-2031F
• Figure 72.France Matcha Tea Market Share (%), By Price Range, 2017-2031F
• Figure 73.France Matcha Tea Market Share (%), By End-user, 2017-2031F
• Figure 74.France Matcha Tea Market Share (%), By Industry Type, 2017-2031F
• Figure 75.France Matcha Tea Market Share (%), By Distribution Channel, 2017-2031F
• Figure 76.Italy Matcha Tea Market, By Value, In USD Billion, 2017-2031F
• Figure 77.Italy Matcha Tea Market, By Volume, In Grams, 2017-2031F
• Figure 78.Italy Matcha Tea Market Share (%), By Product, 2017-2031F
• Figure 79.Italy Matcha Tea Market Share (%), By Specialty, 2017-2031F
• Figure 80.Italy Matcha Tea Market Share (%), By Type, 2017-2031F
• Figure 81.Italy Matcha Tea Market Share (%), By Price Range, 2017-2031F
• Figure 82.Italy Matcha Tea Market Share (%), By End-user, 2017-2031F
• Figure 83.Italy Matcha Tea Market Share (%), By Industry Type, 2017-2031F
• Figure 84.Italy Matcha Tea Market Share (%), By Distribution Channel, 2017-2031F
• Figure 85.United Kingdom Matcha Tea Market, By Value, In USD Billion, 2017-2031F
• Figure 86.United Kingdom Matcha Tea Market, By Volume, In Grams, 2017-2031F
• Figure 87.United Kingdom Matcha Tea Market Share (%), By Product, 2017-2031F
• Figure 88.United Kingdom Matcha Tea Market Share (%), By Specialty, 2017-2031F
• Figure 89.United Kingdom Matcha Tea Market Share (%), By Type, 2017-2031F
• Figure 90.United Kingdom Matcha Tea Market Share (%), By Price Range, 2017-2031F
• Figure 91.United Kingdom Matcha Tea Market Share (%), By End-user, 2017-2031F
• Figure 92.United Kingdom Matcha Tea Market Share (%), By Industry Type, 2017-2031F
• Figure 93.United Kingdom Matcha Tea Market Share (%), By Distribution Channel, 2017-2031F
• Figure 94.Russia Matcha Tea Market, By Value, In USD Billion, 2017-2031F
• Figure 95.Russia Matcha Tea Market, By Volume, In Grams, 2017-2031F
• Figure 96.Russia Matcha Tea Market Share (%), By Product, 2017-2031F
• Figure 97.Russia Matcha Tea Market Share (%), By Specialty, 2017-2031F
• Figure 98.Russia Matcha Tea Market Share (%), By Type, 2017-2031F
• Figure 99.Russia Matcha Tea Market Share (%), By Price Range, 2017-2031F
• Figure 100.Russia Matcha Tea Market Share (%), By End-user, 2017-2031F
• Figure 101.Russia Matcha Tea Market Share (%), By Industry Type, 2017-2031F
• Figure 102.Russia Matcha Tea Market Share (%), By Distribution Channel, 2017-2031F
• Figure 103.Netherlands Matcha Tea Market, By Value, In USD Billion, 2017-2031F
• Figure 104.Netherlands Matcha Tea Market, By Volume, In Grams, 2017-2031F
• Figure 105.Netherlands Matcha Tea Market Share (%), By Product, 2017-2031F
• Figure 106.Netherlands Matcha Tea Market Share (%), By Specialty, 2017-2031F
• Figure 107.Netherlands Matcha Tea Market Share (%), By Type, 2017-2031F
• Figure 108.Netherlands Matcha Tea Market Share (%), By Price Range, 2017-2031F
• Figure 109.Netherlands Matcha Tea Market Share (%), By End-user, 2017-2031F
• Figure 110.Netherlands Matcha Tea Market Share (%), By Industry Type, 2017-2031F
• Figure 111.Netherlands Matcha Tea Market Share (%), By Distribution Channel, 2017-2031F
• Figure 112.Spain Matcha Tea Market, By Value, In USD Billion, 2017-2031F
• Figure 113.Spain Matcha Tea Market, By Volume, In Grams, 2017-2031F
• Figure 114.Spain Matcha Tea Market Share (%), By Product, 2017-2031F
• Figure 115.Spain Matcha Tea Market Share (%), By Specialty, 2017-2031F
• Figure 116.Spain Matcha Tea Market Share (%), By Type, 2017-2031F
• Figure 117.Spain Matcha Tea Market Share (%), By Price Range, 2017-2031F
• Figure 118.Spain Matcha Tea Market Share (%), By End-user, 2017-2031F
• Figure 119.Spain Matcha Tea Market Share (%), By Industry Type, 2017-2031F
• Figure 120.Spain Matcha Tea Market Share (%), By Distribution Channel, 2017-2031F
• Figure 121.Turkey Matcha Tea Market, By Value, In USD Billion, 2017-2031F
• Figure 122.Turkey Matcha Tea Market, By Volume, In Grams, 2017-2031F
• Figure 123.Turkey Matcha Tea Market Share (%), By Product, 2017-2031F
• Figure 124.Turkey Matcha Tea Market Share (%), By Specialty, 2017-2031F
• Figure 125.Turkey Matcha Tea Market Share (%), By Type, 2017-2031F
• Figure 126.Turkey Matcha Tea Market Share (%), By Price Range, 2017-2031F
• Figure 127.Turkey Matcha Tea Market Share (%), By End-user, 2017-2031F
• Figure 128.Turkey Matcha Tea Market Share (%), By Industry Type, 2017-2031F
• Figure 129.Turkey Matcha Tea Market Share (%), By Distribution Channel, 2017-2031F
• Figure 130.Poland Matcha Tea Market, By Value, In USD Billion, 2017-2031F
• Figure 131.Poland Matcha Tea Market, By Volume, In Grams, 2017-2031F
• Figure 132.Poland Matcha Tea Market Share (%), By Product, 2017-2031F
• Figure 133.Poland Matcha Tea Market Share (%), By Specialty, 2017-2031F
• Figure 134.Poland Matcha Tea Market Share (%), By Type, 2017-2031F
• Figure 135.Poland Matcha Tea Market Share (%), By Price Range, 2017-2031F
• Figure 136.Poland Matcha Tea Market Share (%), By End-user, 2017-2031F
• Figure 137.Poland Matcha Tea Market Share (%), By Industry Type, 2017-2031F
• Figure 138.Poland Matcha Tea Market Share (%), By Distribution Channel, 2017-2031F
• Figure 139.South America Matcha Tea Market, By Value, In USD Billion, 2017-2031F
• Figure 140.South America Matcha Tea Market, By Volume, In Grams, 2017-2031F
• Figure 141.South America Matcha Tea Market Share (%), By Product, 2017-2031F
• Figure 142.South America Matcha Tea Market Share (%), By Specialty, 2017-2031F
• Figure 143.South America Matcha Tea Market Share (%), By Type, 2017-2031F
• Figure 144.South America Matcha Tea Market Share (%), By Price Range, 2017-2031F
• Figure 145.South America Matcha Tea Market Share (%), By End-user, 2017-2031F
• Figure 146.South America Matcha Tea Market Share (%), By Industry Type, 2017-2031F
• Figure 147.South America Matcha Tea Market Share (%), By Distribution Channel, 2017-2031F
• Figure 148.South America Matcha Tea Market Share (%), By Country, 2017-2031F
• Figure 149.Brazil Matcha Tea Market, By Value, In USD Billion, 2017-2031F
• Figure 150.Brazil Matcha Tea Market, By Volume, In Grams, 2017-2031F
• Figure 151.Brazil Matcha Tea Market Share (%), By Product, 2017-2031F
• Figure 152.Brazil Matcha Tea Market Share (%), By Specialty, 2017-2031F
• Figure 153.Brazil Matcha Tea Market Share (%), By Type, 2017-2031F
• Figure 154.Brazil Matcha Tea Market Share (%), By Price Range, 2017-2031F
• Figure 155.Brazil Matcha Tea Market Share (%), By End-user, 2017-2031F
• Figure 156.Brazil Matcha Tea Market Share (%), By Industry Type, 2017-2031F
• Figure 157.Brazil Matcha Tea Market Share (%), By Distribution Channel, 2017-2031F
• Figure 158.Argentina Matcha Tea Market, By Value, In USD Billion, 2017-2031F
• Figure 159.Argentina Matcha Tea Market, By Volume, In Grams, 2017-2031F
• Figure 160.Argentina Matcha Tea Market Share (%), By Product, 2017-2031F
• Figure 161.Argentina Matcha Tea Market Share (%), By Specialty, 2017-2031F
• Figure 162.Argentina Matcha Tea Market Share (%), By Type, 2017-2031F
• Figure 163.Argentina Matcha Tea Market Share (%), By Price Range, 2017-2031F
• Figure 164.Argentina Matcha Tea Market Share (%), By End-user, 2017-2031F
• Figure 165.Argentina Matcha Tea Market Share (%), By Industry Type, 2017-2031F
• Figure 166.Argentina Matcha Tea Market Share (%), By Distribution Channel, 2017-2031F
• Figure 167.Asia-Pacific Matcha Tea Market, By Value, In USD Billion, 2017-2031F
• Figure 168.Asia-Pacific Matcha Tea Market, By Volume, In Grams, 2017-2031F
• Figure 169.Asia-Pacific Matcha Tea Market Share (%), By Product, 2017-2031F
• Figure 170.Asia-Pacific Matcha Tea Market Share (%), By Specialty, 2017-2031F
• Figure 171.Asia-Pacific Matcha Tea Market Share (%), By Type, 2017-2031F
• Figure 172.Asia-Pacific Matcha Tea Market Share (%), By Price Range, 2017-2031F
• Figure 173.Asia-Pacific Matcha Tea Market Share (%), By End-user, 2017-2031F
• Figure 174.Asia-Pacific Matcha Tea Market Share (%), By Industry Type, In USD Billion, 2016-2030
• Figure 175.Asia-Pacific Matcha Tea Market Share (%), By Distribution Channel, 2017-2031F
• Figure 176.Asia-Pacific Matcha Tea Market Share (%), By Country, 2017-2031F
• Figure 177.India Matcha Tea Market, By Value, In USD Billion, 2017-2031F
• Figure 178.India Matcha Tea Market, By Volume, In Grams, 2017-2031F
• Figure 179.India Matcha Tea Market Share (%), By Product, 2017-2031F
• Figure 180.India Matcha Tea Market Share (%), By Specialty, 2017-2031F
• Figure 181.India Matcha Tea Market Share (%), By Type, 2017-2031F
• Figure 182.India Matcha Tea Market Share (%), By Price Range, 2017-2031F
• Figure 183.India Matcha Tea Market Share (%), By End-user, 2017-2031F
• Figure 184.India Matcha Tea Market Share (%), By Industry Type, 2017-2031F
• Figure 185.India Matcha Tea Market Share (%), By Distribution Channel, 2017-2031F
• Figure 186.China Matcha Tea Market, By Value, In USD Billion, 2017-2031F
• Figure 187.China Matcha Tea Market, By Volume, In Grams, 2017-2031F
• Figure 188.China Matcha Tea Market Share (%), By Product, 2017-2031F
• Figure 189.China Matcha Tea Market Share (%), By Specialty, 2017-2031F
• Figure 190.China Matcha Tea Market Share (%), By Type, 2017-2031F
• Figure 191.China Matcha Tea Market Share (%), By Price Range, 2017-2031F
• Figure 192.China Matcha Tea Market Share (%), By End-user, 2017-2031F
• Figure 193.China Matcha Tea Market Share (%), By Industry Type, 2017-2031F
• Figure 194.China Matcha Tea Market Share (%), By Distribution Channel, 2017-2031F
• Figure 195.Japan Matcha Tea Market, By Value, In USD Billion, 2017-2031F
• Figure 196.Japan Matcha Tea Market, By Volume, In Grams, 2017-2031F
• Figure 197.Japan Matcha Tea Market Share (%), By Product, 2017-2031F
• Figure 198.Japan Matcha Tea Market Share (%), By Specialty, 2017-2031F
• Figure 199.Japan Matcha Tea Market Share (%), By Type, 2017-2031F
• Figure 200.Japan Matcha Tea Market Share (%), By Price Range, 2017-2031F
• Figure 201.Japan Matcha Tea Market Share (%), By End-user, 2017-2031F
• Figure 202.Japan Matcha Tea Market Share (%), By Distribution Channel, 2017-2031F
• Figure 203.Japan Matcha Tea Market Share (%), By Industry Type, 2017-2031F
• Figure 204.Australia Matcha Tea Market, By Value, In USD Billion, 2017-2031F
• Figure 205.Australia Matcha Tea Market, By Volume, In Grams, 2017-2031F
• Figure 206.Australia Matcha Tea Market Share (%), By Product, 2017-2031F
• Figure 207.Australia Matcha Tea Market Share (%), By Specialty, 2017-2031F
• Figure 208.Australia Matcha Tea Market Share (%), By Type, 2017-2031F
• Figure 209.Australia Matcha Tea Market Share (%), By Price Range, 2017-2031F
• Figure 210.Australia Matcha Tea Market Share (%), By End-user, 2017-2031F
• Figure 211.Australia Matcha Tea Market Share (%), By Industry Type, 2017-2031F
• Figure 212.Australia Matcha Tea Market Share (%), By Distribution Channel, 2017-2031F
• Figure 213.Vietnam Matcha Tea Market, By Value, In USD Billion, 2017-2031F
• Figure 214.Vietnam Matcha Tea Market, By Volume, In Grams, 2017-2031F
• Figure 215.Vietnam Matcha Tea Market Share (%), By Product, 2017-2031F
• Figure 216.Vietnam Matcha Tea Market Share (%), By Specialty, 2017-2031F
• Figure 217.Vietnam Matcha Tea Market Share (%), By Type, 2017-2031F
• Figure 218.Vietnam Matcha Tea Market Share (%), By Price Range, 2017-2031F
• Figure 219.Vietnam Matcha Tea Market Share (%), By End-user, 2017-2031F
• Figure 220.Vietnam Matcha Tea Market Share (%), By Industry Type, 2017-2031F
• Figure 221.Vietnam Matcha Tea Market Share (%), By Distribution Channel, 2017-2031F
• Figure 222.South Korea Matcha Tea Market, By Value, In USD Billion, 2017-2031F
• Figure 223.South Korea Matcha Tea Market, By Volume, In Grams, 2017-2031F
• Figure 224.South Korea Matcha Tea Market Share (%), By Product, 2017-2031F
• Figure 225.South Korea Matcha Tea Market Share (%), By Specialty, 2017-2031F
• Figure 226.South Korea Matcha Tea Market Share (%), By Type, 2017-2031F
• Figure 227.South Korea Matcha Tea Market Share (%), By Price Range, 2017-2031F
• Figure 228.South Korea Matcha Tea Market Share (%), By End-user, 2017-2031F
• Figure 229.South Korea Matcha Tea Market Share (%), By Industry Type, 2017-2031F
• Figure 230.South Korea Matcha Tea Market Share (%), By Distribution Channel, 2017-2031F
• Figure 231.Indonesia Matcha Tea Market, By Value, In USD Billion, 2017-2031F
• Figure 232.Indonesia Matcha Tea Market, By Volume, In Grams, 2017-2031F
• Figure 233.Indonesia Matcha Tea Market Share (%), By Product, 2017-2031F
• Figure 234.Indonesia Matcha Tea Market Share (%), By Specialty, 2017-2031F
• Figure 235.Indonesia Matcha Tea Market Share (%), By Type, 2017-2031F
• Figure 236.Indonesia Matcha Tea Market Share (%), By Price Range, 2017-2031F
• Figure 237.Indonesia Matcha Tea Market Share (%), By End-user, 2017-2031F
• Figure 238.Indonesia Matcha Tea Market Share (%), By Industry Type, 2017-2031F
• Figure 239.Indonesia Matcha Tea Market Share (%), By Distribution Channel, 2017-2031F
• Figure 240.Philippines Matcha Tea Market, By Value, In USD Billion, 2017-2031F
• Figure 241.Philippines Matcha Tea Market, By Volume, In Grams, 2017-2031F
• Figure 242.Philippines Matcha Tea Market Share (%), By Product, 2017-2031F
• Figure 243.Philippines Matcha Tea Market Share (%), By Specialty, 2017-2031F
• Figure 244.Philippines Matcha Tea Market Share (%), By Type, 2017-2031F
• Figure 245.Philippines Matcha Tea Market Share (%), By Price Range, 2017-2031F
• Figure 246.Philippines Matcha Tea Market Share (%), By End-user, 2017-2031F
• Figure 247.Philippines Matcha Tea Market Share (%), By Industry Type, 2017-2031F
• Figure 248.Philippines Matcha Tea Market Share (%), By Distribution Channel, 2017-2031F
• Figure 249.Middle East & Africa Matcha Tea Market, By Value, In USD Billion, 2017-2031F
• Figure 250.Middle East & Africa Matcha Tea Market, By Volume, In Grams, 2017-2031F
• Figure 251.Middle East & Africa Matcha Tea Market Share (%), By Product, 2017-2031F
• Figure 252.Middle East & Africa Matcha Tea Market Share (%), By Specialty, 2017-2031F
• Figure 253.Middle East & Africa Matcha Tea Market Share (%), By Type, 2017-2031F
• Figure 254.Middle East & Africa Matcha Tea Market Share (%), By Price Range, 2017-2031F
• Figure 255.Middle East & Africa Matcha Tea Market Share (%), By End-user, 2017-2031F
• Figure 256.Middle East & Africa Matcha Tea Market Share (%), By Industry Type, 2017-2031F
• Figure 257.Middle East & Africa Matcha Tea Market Share (%), By Distribution Channel, 2017-2031F
• Figure 258.Middle East & Africa Matcha Tea Market Share (%), By Country, 2017-2031F
• Figure 259.Saudi Arabia Matcha Tea Market, By Value, In USD Billion, 2017-2031F
• Figure 260.Saudi Arabia Matcha Tea Market, By Volume, In Grams, 2017-2031F
• Figure 261.Saudi Arabia Matcha Tea Market Share (%), By Product, 2017-2031F
• Figure 262.Saudi Arabia Matcha Tea Market Share (%), By Specialty, 2017-2031F
• Figure 263.Saudi Arabia Matcha Tea Market Share (%), By Type, 2017-2031F
• Figure 264.Saudi Arabia Matcha Tea Market Share (%), By Price Range, 2017-2031F
• Figure 265.Saudi Arabia Matcha Tea Market Share (%), By End-user, 2017-2031F
• Figure 266.Saudi Arabia Matcha Tea Market Share (%), By Industry Type, 2017-2031F
• Figure 267.Saudi Arabia Matcha Tea Market Share (%), By Distribution Channel, 2017-2031F
• Figure 268.UAE Matcha Tea Market, By Value, In USD Billion, 2017-2031F
• Figure 269.UAE Matcha Tea Market, By Volume, In Grams, 2017-2031F
• Figure 270.UAE Matcha Tea Market Share (%), By Product, 2017-2031F
• Figure 271.UAE Matcha Tea Market Share (%), By Specialty, 2017-2031F
• Figure 272.UAE Matcha Tea Market Share (%), By Type, 2017-2031F
• Figure 273.UAE Matcha Tea Market Share (%), By Price Range, 2017-2031F
• Figure 274.UAE Matcha Tea Market Share (%), By End-user, 2017-2031F
• Figure 275.UAE Matcha Tea Market Share (%), By Industry Type, 2017-2031F
• Figure 276.UAE Matcha Tea Market Share (%), By Distribution Channel, 2017-2031F
• Figure 277.South Africa Matcha Tea Market, By Value, In USD Billion, 2017-2031F
• Figure 278.South Africa Matcha Tea Market, By Volume, In Grams, 2017-2031F
• Figure 279.South Africa Matcha Tea Market Share (%), By Product, 2017-2031F
• Figure 280.South Africa Matcha Tea Market Share (%), By Specialty, 2017-2031F
• Figure 281.South Africa Matcha Tea Market Share (%), By Type, 2017-2031F
• Figure 282.South Africa Matcha Tea Market Share (%), By Price Range, 2017-2031F
• Figure 283.South Africa Matcha Tea Market Share (%), By End-user, 2017-2031F
• Figure 284.South Africa Matcha Tea Market Share (%), By Industry Type, 2017-2031F
• Figure 285.South Africa Matcha Tea Market Share (%), By Distribution Channel, 2017-2031F
• Figure 286.By Product Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 287.By Specialty Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 288.By Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 289.By Price Range Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 290.By End-user Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 291.By Industry Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 292.By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 293.By Region Map-Market Size (USD Billion) & Growth Rate (%), 2023

Global matcha tea market was valued at USD 3.51 billion in 2023, expected to reach USD 6.11 billion in 2031, with a CAGR of 7.17% for the forecast period between 2024 and 2031. The market has witnessed robust growth in recent years, driven by increasing consumer awareness regarding the health benefits associated with matcha consumption. Matcha has gained popularity due to its high antioxidant content, potential weight management benefits, and perceived energy-boosting properties. Additionally, the increasing trend of incorporating matcha into various food and beverage products, such as smoothies, desserts, and savory dishes has increased market growth.

Asia-Pacific, especially Japan, has traditionally been the largest consumer and producer of matcha tea. In 2022, 76 percent of powdered Japanese teas were exported to the United States market. The proliferation of cafes, specialty tea shops, and health-conscious consumers in the region has fueled the demand for matcha-based products.

Innovation in product offerings, such as flavored matcha blends, convenient ready-to-drink formats, and organic variants, has broadened the appeal of matcha tea beyond traditional tea drinkers. Furthermore, the increasing adoption of e-commerce platforms has facilitated a wide range of matcha products, resulting in market penetration and consumer engagement. Aligning with the trend, in March 2023, Kataoka & Co., Ltd., well-known in Japan for matcha and other ventures, introduced Matcha Direct, an e-commerce platform offering freshly ground matcha from a Kyoto tea factory.

Despite the growth opportunities, the market faces challenges such as fluctuating raw material prices, concerns regarding product authenticity and quality, and competition from other health beverages. However, strategic collaborations, product diversification, and marketing initiatives emphasize the unique nutritional profile and cultural heritage of matcha, anticipated to sustain the market growth.

In May 2023, the well-known brand The Coffee Bean & Tea Leaf in Southern California serving fine coffee and tea for the past 60 years, introduced a new range of drinks for its summer seasonal menu to complement its signature matcha cocktails. The newly launched products include Iced Mango Matcha Latte, Matcha Cookies & Cream Ice Blended drink, and Mint Chocolate Ice Blended drink.

Calming and Energizing Effects of Matcha Driving the Demand

The energizing and soothing effects of matcha are significant factors behind the growing matcha tea market. Matcha has a unique combination of compounds, including caffeine and L-theanine, which work synergically to produce these effects. The energizing mixture appeals to individuals seeking a healthier alternative to traditional caffeinated drinks, and reduces the stimulating effects of caffeine, resulting in a sustained and balanced sense of mental clarity and alertness.

Consumers are drawn to matcha tea for its potential to increase energy levels and its ability to promote a state of relaxation and mental well-being. The unique combination of energizing and calming effects makes it a versatile beverage choice suitable for various occasions and preferences, resulting in its increasing popularity in the market.

For instance, in February 2023, UK-based PerfectTed launched a matcha green tea range in the form of canned energy drinks. Each can contain 80 mg of caffeine and 7 kcal per 100ml. The beverage is natural and has no added sugar, preservatives, or additives. The company sources its organic ceremonial grade matcha from Uji, Japan, and offers it in three distinct flavor combinations, Pear Ginger, Apple Raspberry, and Pineapple Yuzu. The superior-grade matcha has a bright green color and a sweet, umami flavor.

Versatile Applications of Matcha Tea in Diverse Industries

The diverse applications of matcha tea products are a crucial factor in accelerating the matcha market's growth. Beyond traditional tea consumption, matcha is increasingly incorporated into various food and beverage products, catering to evolving consumer preferences and culinary trends. Matcha's vibrant green color and earthy flavor make it a versatile ingredient in culinary dishes as well as cosmetic formulations. It is commonly used in baked goods such as cakes, cookies, and pastries, and even as a seasoning or garnish in dishes such as noodles, rice, and salads. Its impressive profile enhances the taste profile of savory dishes, contributing to its widespread adoption in various cuisines.

Moreover, matcha's antioxidant properties, including vitamins and minerals, make it a popular ingredient in skincare and haircare formulations. For instance, in June 2023, the popular hair care brand, IGK, and the leading coffee lifestyle brand Chamberlain Coffee collaborated to release a limited-edition Matcha Dry Shampoo. The matcha-infused dry shampoo claims to create a subtle, touchable texture without being gritty, absorb oil from hair, and maintain style.

Matcha without Caffeine Gaining Momentum in the Market

Decaffeinated matcha, catering to the needs of health-conscious consumers and those with caffeine sensitivities, has gained traction in the market. Its popularity is based on numerous factors, including the growing awareness of the potential health risks associated with excessive caffeine intake and the desire for a beverage that is suitable for consumption throughout the day, including in the evening. Additionally, decaffeinated matcha is an attractive option to pregnant women, individuals with certain medical conditions, and those seeking to minimize caffeine consumption for personal reasons. With its milder flavor profile and caffeine-free formulation, decaffeinated matcha offers a viable alternative for those who still wish to enjoy the taste and potential health benefits of matcha without the stimulant effects of caffeine.

For instance, in November 2023, Japan-based Clearspring launched Organic Japanese Kuwa Matcha made using mulberry leaves containing no caffeine. The product is a fine green powdered matcha, the same as the traditional one. It is specifically targeted at customers who enjoy matcha but do not want to consume caffeine.

Organic Matcha to Dominate Over Natural Matcha

Organic matcha holds a dominant position in the market, particularly in areas where consumers prioritize organic certification and environmental sustainability. With increasing awareness of the potential health risks associated with synthetic pesticides and fertilizers, there is a growing demand for organic products, such as matcha. It is produced without the use of synthetic chemicals, ensuring that it meets strict organic standards and resonates with health-conscious consumers seeking wholesome and environmentally friendly options. Additionally, organic matcha reflects broader trends toward sustainable agriculture and responsible consumption, further bolstering its dominance in the market.

For instance, in January 2024, Australia-based Happy Matcha launched a 100% organic matcha tea powder. The company claims to import the tea leaves directly from Uji, Kyoto, Japan. The product, which claims to be vegan friendly, contains no chemicals and is JAS certified. It has an emerald color and is being offered in the country with a 30-day money back guarantee in case the customer is not satisfied with the product.

Future Market Scenario (2024 - 2031F)

The matcha tea market is likely to place a greater emphasis on sustainability practices throughout the supply chain. It includes sustainable farming methods, ethical sourcing of tea leaves, and eco-friendly packaging solutions.

Matcha tea is expected to continue to be a functional beverage, with an increasing emphasis on incorporating additional health-promoting ingredients and adaptogens. Manufacturers may explore blends with ingredients such as collagen, probiotics, or botanical extracts to enhance the nutritional profile and wellness benefits of matcha.

The future of matcha tea market is likely to be shaped by digitalization and the expansion of e-commerce platforms. As online shopping becomes increasingly popular, matcha producers and retailers will invest in digital marketing strategies, e-commerce platforms, and personalized online experiences to reach customers directly.

Key Players Landscape and Outlook

The global matcha tea market has a diverse range of key players, ranging from established tea producers to innovative startups. Leading companies in the market include The AOI Tea Company, Ippodo Tea Co., Ltd, Midori Spring, and Aiya America Inc. These companies are renowned for their high-quality matcha products and have a strong presence in key regions such as Asia-Pacific, North America, and Europe.

The outlook for key players in the matcha tea market is optimistic, fueled by increasing consumer awareness of matcha's health benefits, increasing demand for natural and functional beverages, and expanding distribution channels such as e-commerce. To maintain their competitive advantage, key players are expected to focus on product innovation, sustainability initiatives, and strategic collaborations and acquisitions to capitalize on emerging market trends and meet evolving consumer preferences.

In February 2024, Japan's Aiya America Inc. acquired the Matcha green tea brand OMGTea to expand its footprint in the United Kingdom market. The acquisition is expected to lead to a wider selection of matcha products available in stores and improved access for customers.

Table of Contents

1.Research Methodology

2.Project Scope & Definitions

3.Executive Summary

4.Voice of Customer

• 4.1.Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid, and High; Geography; Nationality; etc.)
• 4.2.Market Awareness and Product Information
• 4.3.Brand Awareness and Loyalty
• 4.4.Factors Considered in Purchase Decision
  • 4.4.1.Brand Name
  • 4.4.2.Quality
  • 4.4.3.Quantity
  • 4.4.4.Price
  • 4.4.5.Taste and Aroma
  • 4.4.6.Product Specification
  • 4.4.7.Ease of Use
  • 4.4.8.Ingredients
• 4.5.Frequency of Purchase
• 4.6.Medium of Purchase
• 4.7.Source of Information
  • 4.7.1.Individual Knowledge
  • 4.7.2.Healthcare Professional's Consultation
  • 4.7.3.Others (Friends and Family, Mass Media, Religion)
• 4.8.Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5.Global Matcha Tea Market Outlook, 2017-2031F

• 5.1.Market Size & Forecast
  • 5.1.1.By Value
  • 5.1.2.By Volume
• 5.2.By Product
  • 5.2.1.Classic
  • 5.2.2.Ceremonial
  • 5.2.3.Culinary
• 5.3.By Specialty
  • 5.3.1.Natural
  • 5.3.2.Organic
• 5.4.By Type
  • 5.4.1.Flavored
  • 5.4.2.Unflavored
• 5.5.By Price Range
  • 5.5.1.Value Segment
  • 5.5.2.Premium Segment
• 5.6.By End-user
  • 5.6.1.Institutional
  • 5.6.2.Household
  • 5.6.3.Others
• 5.7.By Industry Type
  • 5.7.1.Food Processing
  • 5.7.2.Beverage Processing
  • 5.7.3.Personal care
  • 5.7.4.Others
• 5.8.By Distribution Channel
  • 5.8.1.Supermarkets and Hypermarkets
  • 5.8.2.Specialty Stores
  • 5.8.3.Convenience Stores
  • 5.8.4.Online Stores
  • 5.8.5.Others
• 5.9.By Region
  • 5.9.1.North America
  • 5.9.2.Europe
  • 5.9.3.South America
  • 5.9.4.Asia-Pacific
  • 5.9.5.Middle East and Africa
• 5.10.By Company Market Share (%), 2023

6.Global Matcha Tea Market Outlook, By Region, 2017-2031F

• 6.1.North America*
  • 6.1.1.Market Size & Forecast
    • 6.1.1.1.By Value
    • 6.1.1.2.By Volume
  • 6.1.2.By Product
    • 6.1.2.1.Classic
    • 6.1.2.2.Ceremonial
    • 6.1.2.3.Culinary
  • 6.1.3.By Specialty
    • 6.1.3.1.Natural
    • 6.1.3.2.Organic
  • 6.1.4.By Type
    • 6.1.4.1.Flavored
    • 6.1.4.2.Unflavored
  • 6.1.5.By Price Range
    • 6.1.5.1.Value Segment
    • 6.1.5.2.Premium Segment
  • 6.1.6.By End-user
    • 6.1.6.1.Institutional
    • 6.1.6.2.Household
    • 6.1.6.3.Others
  • 6.1.7.By Industry Type
    • 6.1.7.1.Food Processing
    • 6.1.7.2.Beverage Processing
    • 6.1.7.3.Personal care
    • 6.1.7.4.Others
  • 6.1.8.By Distribution Channel
    • 6.1.8.1.Supermarkets and Hypermarkets
    • 6.1.8.2.Specialty Stores
    • 6.1.8.3.Convenience Stores
    • 6.1.8.4.Online Stores
    • 6.1.8.5.Others
  • 6.1.9.United States*
    • 6.1.9.1.Market Size & Forecast
    • 6.1.9.1.1.By Value
    • 6.1.9.1.2.By Volume
    • 6.1.9.2.By Product
    • 6.1.9.2.1.Classic
    • 6.1.9.2.2.Ceremonial
    • 6.1.9.2.3.Culinary
    • 6.1.9.3.By Specialty
    • 6.1.9.3.1.Natural
    • 6.1.9.3.2.Organic
    • 6.1.9.4.By Type
    • 6.1.9.4.1.Flavored
    • 6.1.9.4.2.Unflavored
    • 6.1.9.5.By Price Range
    • 6.1.9.5.1.Value Segment
    • 6.1.9.5.2.Premium Segment
    • 6.1.9.6.By End-user
    • 6.1.9.6.1.Institutional
    • 6.1.9.6.2.Household
    • 6.1.9.6.3.Others
    • 6.1.9.7.By Industry Type
    • 6.1.9.7.1.Food Processing
    • 6.1.9.7.2.Beverage Processing
    • 6.1.9.7.3.Personal care
    • 6.1.9.7.4.Others
    • 6.1.9.8.By Distribution Channel
    • 6.1.9.8.1.Supermarkets and Hypermarkets
    • 6.1.9.8.2.Specialty Stores
    • 6.1.9.8.3.Convenience Stores
    • 6.1.9.8.4.Online Stores
    • 6.1.9.8.5.Others
  • 6.1.10.Canada
  • 6.1.11.Mexico

All segments will be provided for all regions and countries covered

• 6.2.Europe
  • 6.2.1.Germany
  • 6.2.2.France
  • 6.2.3.Italy
  • 6.2.4.United Kingdom
  • 6.2.5.Russia
  • 6.2.6.Netherlands
  • 6.2.7.Spain
  • 6.2.8.Turkey
  • 6.2.9.Poland
• 6.3.South America
  • 6.3.1.Brazil
  • 6.3.2.Argentina
• 6.4.Asia Pacific
  • 6.4.1.India
  • 6.4.2.China
  • 6.4.3.Japan
  • 6.4.4.Australia
  • 6.4.5.Vietnam
  • 6.4.6.South Korea
  • 6.4.7.Indonesia
  • 6.4.8.Philippines
• 6.5.Middle East & Africa
  • 6.5.1.UAE
  • 6.5.2.Saudi Arabia
  • 6.5.3.South Africa

7.Market Mapping, 2023

• 7.1.By Product
• 7.2.By Specialty
• 7.3.By Type
• 7.4.By Price Range
• 7.5.By End-user
• 7.6.By Industry Type
• 7.7.By Distribution Channel
• 7.8.By Region

8.Macro Environment and Industry Structure

• 8.1.Supply Demand Analysis
• 8.2.Import Export Analysis
• 8.3.Value Chain Analysis
• 8.4.PESTEL Analysis
  • 8.4.1.Political Factors
  • 8.4.2.Economic System
  • 8.4.3.Social Implications
  • 8.4.4.Technological Advancements
  • 8.4.5.Environmental Impacts
  • 8.4.6.Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 8.5.Porter's Five Forces Analysis
  • 8.5.1.Supplier Power
  • 8.5.2.Buyer Power
  • 8.5.3.Substitution Threat
  • 8.5.4.Threat from New Entrant
  • 8.5.5.Competitive Rivalry

9.Market Dynamics

• 9.1.Growth Drivers
• 9.2.Growth Inhibitors (Challenges and Restraints)

10.Key Players Landscape

• 10.1.Competition Matrix of Top Five Market Leaders
• 10.2.Market Revenue Analysis of Top Five Market Leaders (in %, 2023)
• 10.3.Mergers and Acquisitions/Joint Ventures (If Applicable)
• 10.4.SWOT Analysis (For Five Market Players)
• 10.5.Patent Analysis (If Applicable)

11.Pricing Analysis

12.Case Studies

13.Key Players Outlook

• 13.1.MARIAGE FRERES
  • 13.1.1.Company Details
  • 13.1.2.Key Management Personnel
  • 13.1.3.Products & Services
  • 13.1.4.Financials (As reported)
  • 13.1.5.Key Market Focus & Geographical Presence
  • 13.1.6.Recent Developments
• 13.2.Harney & Sons Tea Corp.
• 13.3.R. Twining and Company Limited (Associated British Foods plc)
• 13.4.The AOI Tea Company
• 13.5.Matcha Maiden Pty Ltd
• 13.6.Aiya America Inc.
• 13.7.Midori Spring
• 13.8.Sasaki Green Tea Company
• 13.9.Ippodo Tea Co., Ltd.
• 13.10.Mizuba Tea Co.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

14.Strategic Recommendations

15.About Us & Disclaimer