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プリペイドカードの日本市場：業界動向、シェア、規模、成長、機会、2023～2028年予測

Japan Prepaid Cards Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
出版日: | 発行: IMARC | ページ情報: 英文 115 Pages | 納期: 2～3営業日

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プリペイドカードの日本市場：業界動向、シェア、規模、成長、機会、2023～2028年予測
出版日: 2023年09月04日
発行: IMARC
ページ情報: 英文 115 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

市場概要：

日本のプリペイドカード市場規模は2022年に917億米ドルに達しました。今後、IMARC Groupは、2023年から2028年にかけて18.5%の成長率（CAGR）を示し、2028年までに2,618億米ドルに達すると予測しています。

プリペイドカードは、あらかじめ現金残高が入金されている決済カードであり、現金決済の代替として使用されます。これらのカードは、銀行への口座振替や融資口座の開設を必要としないです。プリペイドカードの中には、ギフトカードのように再入金できないものもあります。一方、リロード可能なプリペイド・カードは、繰り返し資金を補充することができます。

日本のeコマース市場は世界第4位であり、急成長しているため、プリペイドカードを使ってオンライン決済を行う消費者が増えています。さらに、ハイパーマーケット、スーパーマーケット、コンビニエンスストアなどの近代的な小売施設では、プリペイドカードを使ったロイヤルティプログラムやリワードスキームが提供されており、日本のキャッシュレス決済への顧客の動機付けとなっています。これに加えて、プリペイドカードは、小売店での支払いとの緊密な連携、プリペイド交通乗車券のような非接触型交通商品など、日本におけるさまざまなマイクロペイメントにも利用されています。その結果、加盟店は、クローズドループ型プリペイドカードを空港、自動販売機、高速道路のサービスステーションなどの他のネットワークに拡大する方法も模索しています。さらに、日本は2020年の東京オリンピック・パラリンピックの開催を控えており、官民一体となったキャッシュレス環境の推進がプリペイドカード市場を牽引すると期待されています。

IMARCグループの最新レポートでは、日本のプリペイドカード市場について、その本質的な側面をすべて網羅した深い洞察を提供しています。その内容は、市場のマクロな概要から、業界実績のミクロな詳細、最近の動向、主要市場促進要因・促進要因、SWOT分析、ポーターのファイブフォース分析、バリューチェーン分析など多岐にわたります。本レポートは、起業家、投資家、研究者、コンサルタント、ビジネス戦略家、および何らかの形で日本のプリペイドカード市場に参入する、または参入を計画しているすべての人々にとって必読の書です。

本レポートで扱う主な質問

  • 日本のプリペイドカード市場はこれまでどのように推移し、今後数年間はどのように推移するのか？
  • COVID-19は日本のプリペイドカード市場にどのような影響を与えたか？
  • 日本のプリペイドカード市場のカードタイプ別区分は？
  • 日本のプリペイドカード市場の目的別区分は？
  • 日本のプリペイドカード市場の業界別区分は？
  • 日本のプリペイドカード市場の地域別区分は？
  • 日本のプリペイドカード産業のバリューチェーンにおける様々な段階とは？
  • 日本のプリペイドカード産業の主な促進要因と課題は何か？
  • 日本のプリペイドカード業界の構造と主要プレーヤーは？
  • 日本のプリペイドカード業界における競合の程度は？

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査目的
  • 利害関係者
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要業界動向

第5章 日本のプリペイドカード市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測
  • SWOT分析
    • 概要
    • 強み
    • 弱み
    • 機会
    • 脅威
  • バリューチェーン分析
  • ポーターのファイブフォース分析
    • 概要
    • 買い手の交渉力
    • 供給企業の交渉力
    • 競合の程度
    • 新規参入業者の脅威
    • 代替品の脅威
  • 主な成功要因とリスク要因

第6章 市場内訳：カードタイプ別

  • クローズドループカード
    • 市場動向
    • 市場予測
  • オープンループカード
    • 市場動向
    • 市場予測

第7章 市場内訳：目的別

  • トラベルカード
    • 市場動向
    • 市場予測
  • 汎用リローダブル（GPR）カード
    • 市場動向
    • 市場予測
  • ギフトカード
    • 市場動向
    • 市場予測
  • ゲーミングカード
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場展望

第8章 市場内訳：業界別

  • 小売
    • 市場動向
    • 市場予測
  • 官公庁
    • 市場動向
    • 市場予測
  • 企業/団体
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第9章 市場内訳：地域別

  • 関東地方
    • 市場動向
    • 市場予測
  • 近畿地方
    • 市場動向
    • 市場予測
  • 中部地方
    • 市場動向
    • 市場予測
  • 九州・沖縄地方
    • 市場動向
    • 市場予測
  • 東北地方
    • 市場動向
    • 市場予測
  • 中国地方
    • 市場動向
    • 市場予測
  • 北海道地方
    • 市場動向
    • 市場予測
  • 四国地方
    • 市場動向
    • 市場予測

第10章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Rakuten Edy
    • Quo Card Co Ltd.
    • PASMO Association
    • Aeon Credit Service Co Ltd.
    • West Japan Railway Co.
    • East Japan Railway Corp.
    • Seven & I Holdings Co Ltd.
    • Nippon Tosho Fukyu Co Ltd.
図表

List of Figures

  • Figure 1: Japan: Prepaid Cards Market: Major Drivers and Challenges
  • Figure 2: Japan: Prepaid Cards Market: Value Trends (in Billion US$), 2017-2022
  • Figure 3: Japan: Prepaid Cards Market Forecast: Value Trends (in Billion US$), 2023-2028
  • Figure 4: Japan: Prepaid Cards Market: Breakup by Card Type (in %), 2022
  • Figure 5: Japan: Prepaid Cards Market: Breakup by Purpose (in %), 2022
  • Figure 6: Japan: Prepaid Cards Market: Breakup by Vertical (in %), 2022
  • Figure 7: Japan: Prepaid Cards Market: Breakup by Region (in %), 2022
  • Figure 8: Japan: Prepaid Cards Industry: SWOT Analysis
  • Figure 9: Japan: Prepaid Cards Industry: Value Chain Analysis
  • Figure 10: Japan: Prepaid Cards Industry: Porter's Five Forces Analysis
  • Figure 11: Japan: Prepaid Cards Market (Closed Loop Cards): Value Trends (in Billion US$), 2017 & 2022
  • Figure 12: Japan: Prepaid Cards Market Forecast (Closed Loop Cards): Value Trends (in Billion US$), 2023-2028
  • Figure 13: Japan: Prepaid Cards Market (Open Loop Cards): Value Trends (in Billion US$), 2017 & 2022
  • Figure 14: Japan: Prepaid Cards Market Forecast (Open Loop Cards): Value Trends (in Billion US$), 2023-2028
  • Figure 15: Japan: Prepaid Cards Market (Travel Cards): Value Trends (in Billion US$), 2017 & 2022
  • Figure 16: Japan: Prepaid Cards Market Forecast (Travel Cards): Value Trends (in Billion US$), 2023-2028
  • Figure 17: Japan: Prepaid Cards Market (General Purpose Reloadable Cards): Value Trends (in Billion US$), 2017 & 2022
  • Figure 18: Japan: Prepaid Cards Market Forecast (General Purpose Reloadable Cards): Value Trends (in Billion US$), 2023-2028
  • Figure 19: Japan: Prepaid Cards Market (Gift Cards): Value Trends (in Billion US$), 2017 & 2022
  • Figure 20: Japan: Prepaid Cards Market Forecast (Gift Cards): Value Trends (in Billion US$), 2023-2028
  • Figure 21: Japan: Prepaid Cards Market (Gaming Cards): Value Trends (in Billion US$), 2017 & 2022
  • Figure 22: Japan: Prepaid Cards Market Forecast (Gaming Cards): Value Trends (in Billion US$), 2023-2028
  • Figure 23: Japan: Prepaid Cards Market (Other Purpose Cards): Value Trends (in Billion US$), 2017 & 2022
  • Figure 24: Japan: Prepaid Cards Market Forecast (Other Purpose Cards): Value Trends (in Billion US$), 2023-2028
  • Figure 25: Japan: Prepaid Cards Market (Retail): Value Trends (in Billion US$), 2017 & 2022
  • Figure 26: Japan: Prepaid Cards Market Forecast (Retail): Value Trends (in Billion US$), 2023-2028
  • Figure 27: Japan: Prepaid Cards Market (Government): Value Trends (in Billion US$), 2017 & 2022
  • Figure 28: Japan: Prepaid Cards Market Forecast (Government): Value Trends (in Billion US$), 2023-2028
  • Figure 29: Japan: Prepaid Cards Market (Corporate/Organization): Value Trends (in Billion US$), 2017 & 2022
  • Figure 30: Japan: Prepaid Cards Market Forecast (Corporate/Organization): Value Trends (in Billion US$), 2023-2028
  • Figure 31: Japan: Prepaid Cards Market (Others): Value Trends (in Billion US$), 2017 & 2022
  • Figure 32: Japan: Prepaid Cards Market Forecast (Others): Value Trends (in Billion US$), 2023-2028
  • Figure 33: Kanto Region: Prepaid Cards Market: Value Trends (in Billion US$), 2017 & 2022
  • Figure 34: Kanto Region: Prepaid Cards Market Forecast: Value Trends (in Billion US$), 2023-2028
  • Figure 35: Kinki Region: Prepaid Cards Market: Value Trends (in Billion US$), 2017 & 2022
  • Figure 36: Kinki Region: Prepaid Cards Market Forecast: Value Trends (in Billion US$), 2023-2028
  • Figure 37: Central/Chubu Region: Prepaid Cards Market: Value Trends (in Billion US$), 2017 & 2022
  • Figure 38: Central/Chubu Region: Prepaid Cards Market Forecast: Value Trends (in Billion US$), 2023-2028
  • Figure 39: Kyushu-Okinawa Region: Prepaid Cards Market: Value Trends (in Billion US$), 2017 & 2022
  • Figure 40: Kyushu-Okinawa Region: Prepaid Cards Market Forecast: Value Trends (in Billion US$), 2023-2028
  • Figure 41: Tohoku Region: Prepaid Cards Market: Value Trends (in Billion US$), 2017 & 2022
  • Figure 42: Tohoku Region: Prepaid Cards Market Forecast: Value Trends (in Billion US$), 2023-2028
  • Figure 43: Chugoku Region: Prepaid Cards Market: Value Trends (in Billion US$), 2017 & 2022
  • Figure 44: Chugoku Region: Prepaid Cards Market Forecast: Value Trends (in Billion US$), 2023-2028
  • Figure 45: Hokkaido Region: Prepaid Cards Market: Value Trends (in Billion US$), 2017 & 2022
  • Figure 46: Hokkaido Region: Prepaid Cards Market Forecast: Value Trends (in Billion US$), 2023-2028
  • Figure 47: Shikoku Region: Prepaid Cards Market: Value Trends (in Billion US$), 2017 & 2022
  • Figure 48: Shikoku Region: Prepaid Cards Market Forecast: Value Trends (in Billion US$), 2023-2028

List of Tables

  • Table 1: Japan: Prepaid Cards Market: Key Industry Highlights, 2022 and 2028
  • Table 2: Japan: Prepaid Cards Market Forecast: Breakup by Card Type (in Billion US$), 2023-2028
  • Table 3: Japan: Prepaid Cards Market Forecast: Breakup by Purpose (in Billion US$), 2023-2028
  • Table 4: Japan: Prepaid Cards Market Forecast: Breakup by Vertical (in Billion US$), 2023-2028
  • Table 5: Japan: Prepaid Cards Market Forecast: Breakup by Region (in Billion US$), 2023-2028
  • Table 6: Japan: Prepaid Cards Market Structure
  • Table 7: Japan: Prepaid Cards Market: Key Players
目次
Product Code: SR112023A1444

Market Overview:

The Japan prepaid cards market size reached US$ 91.7 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 261.8 Billion by 2028, exhibiting a growth rate (CAGR) of 18.5% during 2023-2028.

Prepaid card is a payment card which has previously deposited cash balance and is used as an alternative of cash payment. These cards do not require opening of a direct deposit or lending account with a bank. Some prepaid cards are not reloadable, such as gift cards. On the other hand, reloadable prepaid cards can be replenished with funds repeatedly.

The Japan's e-commerce market is the fourth largest in the world and is growing at a fast rate, thereby indulging a greater number of consumers making online payments using prepaid cards. Moreover, modern retail facilities such as hypermarkets, supermarkets, convenience stores, etc., offer loyalty programs and reward schemes with prepaid cards that motivate the customers to gravitate toward cashless payment in the country. In addition to this, prepaid cards are also used for the various micropayments in Japan such as tight linkage with retail payments, contactless transport products like prepaid transport ticketing, etc. As a result, merchants are also looking for ways to expand their closed-loop prepaid cards to other networks such as airports, vending machines and highway service stations, etc. Moreover, Japan is looking forward to host 2020 Tokyo Olympic and Paralympic Games, where united front between public and private sectors is anticipated to drive the prepaid cards market in order to promote a cashless environment.

IMARC Group's latest report provides a deep insight into the Japan prepaid cards market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter's five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Japan prepaid cards market in any manner.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the Japan prepaid cards market report, along with forecasts at the country and regional level from 2023-2028. Our report has categorized the market based on card type, purpose and vertical.

Breakup by Card Type:

Closed Loop Cards

Open Loop Cards

Breakup by Purpose:

Travel Cards

General Purpose Reloadable (GPR) Cards

Gift Cards

Gaming Cards

Others

Breakup by Vertical:

Retail

Government

Corporate/Organization

Others

Breakup by Region:

Kanto Region

Kinki Region

Central/ Chubu Region

Kyushu-Okinawa Region

Tohoku Region

Chugoku Region

Hokkaido Region

Shikoku Region

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Aeon Credit Service Co. Ltd., East Japan Railway Corp., Nippon Tosho Fukyu Co. Ltd., PASMO Association, Quo Card Co. Ltd., Rakuten Edy, Seven & I Holdings Co. Ltd. and West Japan Railway Co.

Key Questions Answered in This Report:

  • How has the Japan prepaid cards market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the Japan prepaid cards market?
  • What is the breakup of the Japan prepaid cards market based on the card type?
  • What is the breakup of the Japan prepaid cards market based on the purpose?
  • What is the breakup of the Japan prepaid cards market based on the vertical?
  • What is the breakup of the Japan prepaid cards market based on the region?
  • What are the various stages in the value chain of the Japan prepaid cards industry?
  • What are the key driving factors and challenges in the Japan prepaid cards industry?
  • What is the structure of the Japan prepaid cards industry and who are the key players?
  • What is the degree of competition in the Japan prepaid cards industry?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Japan Prepaid Cards Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast
  • 5.5 SWOT Analysis
    • 5.5.1 Overview
    • 5.5.2 Strengths
    • 5.5.3 Weaknesses
    • 5.5.4 Opportunities
    • 5.5.5 Threats
  • 5.6 Value Chain Analysis
  • 5.7 Porters Five Forces Analysis
    • 5.7.1 Overview
    • 5.7.2 Bargaining Power of Buyers
    • 5.7.3 Bargaining Power of Suppliers
    • 5.7.4 Degree of Competition
    • 5.7.5 Threat of New Entrants
    • 5.7.6 Threat of Substitutes
  • 5.8 Key Success and Risk Factors

6 Market Breakup by Card Type

  • 6.1 Closed Loop Cards
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Open Loop Cards
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Purpose

  • 7.1 Travel Cards
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 General Purpose Reloadable (GPR) Cards
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Gift Cards
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Gaming Cards
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast
  • 7.5 Others
    • 7.5.1 Market Trends
    • 7.5.2 Market Forecast

8 Market Breakup by Vertical

  • 8.1 Retail
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Government
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Corporate/Organization
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Others
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast

9 Market Breakup by Region

  • 9.1 Kanto Region
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Kinki Region
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Central/Chubu Region
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Kyushu-Okinawa Region
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Tohoku Region
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast
  • 9.6 Chugoku Region
    • 9.6.1 Market Trends
    • 9.6.2 Market Forecast
  • 9.7 Hokkaido Region
    • 9.7.1 Market Trends
    • 9.7.2 Market Forecast
  • 9.8 Shikoku Region
    • 9.8.1 Market Trends
    • 9.8.2 Market Forecast

10 Competitive Landscape

  • 10.1 Market Structure
  • 10.2 Key Players
  • 10.3 Profiles of Key Players
    • 10.3.1 Rakuten Edy
    • 10.3.2 Quo Card Co Ltd.
    • 10.3.3 PASMO Association
    • 10.3.4 Aeon Credit Service Co Ltd.
    • 10.3.5 West Japan Railway Co.
    • 10.3.6 East Japan Railway Corp.
    • 10.3.7 Seven & I Holdings Co Ltd.
    • 10.3.8 Nippon Tosho Fukyu Co Ltd.