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処方的アナリティクス市場:世界の産業動向、シェア、規模、成長、機会、2023~2028年予測Prescriptive Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028 |
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処方的アナリティクス市場:世界の産業動向、シェア、規模、成長、機会、2023~2028年予測 |
出版日: 2023年07月05日
発行: IMARC
ページ情報: 英文 150 Pages
納期: 2~3営業日
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世界の処方的アナリティクス市場規模は2022年に48億米ドルに達しました。今後、IMARC Groupは、同市場が2023年から2028年の間に21.43%の成長率(CAGR)を示し、2028年までに161億米ドルに達すると予測しています。データの拡散の拡大、サイバー犯罪の増加、医療やBFSI分野での製品採用の増加が、市場を牽引する主な要因の一例です。
処方的アナリティクスは、機械学習(ML)、人工知能(AI)、統計アルゴリズムを採用して大量のデータを分析し、推奨される行動方針を提供します。過去とリアルタイムのデータを使用し、さまざまな変数、制約事項、目的を考慮してさまざまなシナリオをシミュレートし、最善の行動方針を決定します。オペレーションを最適化し、データに基づいた戦略的な意思決定を行い、より良い結果をもたらすための、ビジネスにおける貴重なツールと考えられています。その結果、医療、ファイナンス、サプライチェーンマネジメント、マーケティングなど、数多くの業界で幅広い用途が見出されています。
利用可能なデータ量が飛躍的に増加する中、世界中の企業が、収集した情報を活用して真のビジネス価値を促進できる処方的アナリティクスなどのソリューションを求めています。これに加えて、処方的アナリティクスは、データに基づく戦略的意思決定を特定するための包括的なデータ分析を企業に提供し、これが市場成長にプラスの影響を与えています。さらに、サイバー犯罪の発生件数の増加と不正行為を防止する必要性の高まりは、市場に有益な成長機会をもたらしています。これに伴い、銀行・金融サービス・保険(BFSI)分野では、不正行為の検出と警告、銀行への警告、推奨される行動指針を提供するための大規模な製品利用が、もう1つの重要な成長促進要因として作用しています。これに加えて、患者の既存の状態を評価し、将来の状態を発症するリスクを判断し、特定の予防治療計画を実施するための製品が医療業界全体で広く採用されていることが、市場の成長に貢献しています。これと同時に、処方的アナリティクスを使用して患者に合わせた治療計画を開発し、改善された質の高い患者ケアを提供することで、市場の拡大に貢献しています。さらに、クラウドプラットフォームへの嗜好の変化、クラウドデータウェアハウスの開発の拡大、使いやすさ、精度、セキュリティの面での大幅な技術進歩により、市場に好ましい見通しが生まれています。
The global prescriptive analytics market size reached US$ 4.8 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 16.1 Billion by 2028, exhibiting a growth rate (CAGR) of 21.43% during 2023-2028. Expanding proliferation of data, the rising number of cybercrimes, and the increasing product employment in the healthcare and BFSI sectors represent some of the key factors driving the market.
Prescriptive analytics employs machine learning (ML), artificial intelligence (AI), and statistical algorithms to analyze massive amounts of data and provide recommended courses of action. It uses historical and real-time data and considers different variables, constraints, and objectives to simulate various scenarios and determine the best course of action. It is considered a valuable tool in businesses to optimize operations, make data-driven strategic decisions, and cause better outcomes. As a result, it finds a wide range of applications across numerous industries, such as healthcare, finance, supply chain management, and marketing.
With the exponentially growing amount of data available, businesses across the globe are looking for solutions, such as prescriptive analytics, that can leverage collected information to drive real business value. Besides this, prescriptive analytics provides businesses with comprehensive data analysis to identify data-driven strategic decisions, which, in turn, is positively impacting the market growth. Moreover, rising incidences of cyber crimes, coupled with the growing need to preclude fraudulent activities, are presenting remunerative growth opportunities for the market. In line with this, the largescale product utilization in the banking, financial services, and insurance (BFSI) sector to detect and flag frauds, alert the bank, and provide recommended courses of action, is acting as another significant growth-inducing factor. In addition to this, the widespread product adoption across the healthcare industry to assess pre-existing patient conditions, determine their risk for developing future conditions, and implement specific preventative treatment plans is contributing to the market growth. Concurrent with this, prescriptive analytics is used to develop personalized treatment plans for patients and provide improved and quality patient care, which is aiding in market expansion. Furthermore, the shifting preference for cloud platforms, expanding development of cloud data warehouses, and significant technological advancements in terms of user-friendliness, accuracy, and security are creating a favorable outlook for the market.
IMARC Group provides an analysis of the key trends in each sub-segment of the global prescriptive analytics market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on component, deployment mode, business function, organization size and industry vertical.
Software
Services
The report has provided a detailed breakup and analysis of the prescriptive analytics market based on the component. This includes software and services. According to the report, software represented the largest segment.
On-premises
Cloud-based
A detailed breakup and analysis of the prescriptive analytics market based on the deployment mode has also been provided in the report. This includes on-premises and cloud-based. According to the report, on-premises accounted for the largest market share.
Operations
Sales
Marketing
Finance
Human Resources
The report has provided a detailed breakup and analysis of the prescriptive analytics market based on the business function. This includes operations, sales, marketing, finance, and human resources.
Small and Medium-sized Enterprises
Large Enterprises
A detailed breakup and analysis of the prescriptive analytics market based on the organization size has also been provided in the report. This includes small and medium-sized enterprises, and large enterprises.
BFSI
Healthcare
IT and Telecommunications
Retail
Media and Entertainment
Manufacturing
Energy and Utilities
Transportation and Logistics
Government
Others
The report has provided a detailed breakup and analysis of the prescriptive analytics market based on the industry vertical. This includes BFSI, healthcare, IT and telecommunications, retail, media and entertainment, manufacturing, energy and utilities, transportation and logistics, government, and others. According to the report, BFSI represented the largest segment.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for prescriptive analytics. Some of the factors driving the North America prescriptive analytics market included the massive generation of data, escalating concerns regarding cyber security, and widespread product adoption across numerous industries.
The report has also provided a comprehensive analysis of the competitive landscape in the global prescriptive analytics market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Altair Engineering Inc., Alteryx Inc., Fair Isaac Corporation, International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, River Logic Inc., Salesforce Inc., SAP SE, SAS Institute Inc., Teradata Corporation, TIBCO Software Inc. and Zebra Technologies Corporation. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.