市場調査レポート
商品コード
1423118
ヘルスおよびウェルネス市場レポート:製品タイプ、機能、地域別、2024年~2032年Health and Wellness Market Report by Product Type, Functionality, and Region 2024-2032 |
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ヘルスおよびウェルネス市場レポート:製品タイプ、機能、地域別、2024年~2032年 |
出版日: 2024年01月30日
発行: IMARC
ページ情報: 英文 146 Pages
納期: 2~3営業日
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世界のヘルスおよびウェルネス市場規模は、2023年に3兆6,704億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけて3.69%の成長率(CAGR)を示し、2032年までに5兆1,556億米ドルに達すると予測しています。健康的なライフスタイルに関する個人の意識の高まり、様々な慢性疾患の発生率の上昇、ウェアラブルデバイス、モバイルアプリ、健康モニタリングツールの登場は、市場を推進する主な要因の一部です。
健康とウェルネスには、活動的で充実した生活を送るための身体的、精神的、感情的、社会的条件を含む個人の幸福のあらゆる側面が含まれます。これには、定期的な運動、禁煙、過度の飲酒、栄養価の高い食事、さまざまな病気に対する適切な医療、セラピーを通じた精神的健康の優先、身体の十分な休養などが含まれます。また、ストレスの多い職場環境から距離を置き、健全なワークライフバランスを保てるようなキャリアを追求し、有意義な人間関係を育み、経済的な幸福を重視し、精神的な修行に励むことも含まれます。
この市場の主な原動力となっているのは、若い個人が健康を維持し、人生の目標を達成するために、個人に合わせたライフコーチングや健康増進プログラムへの投資が増加していることです。さらに、仕事に関連したストレスを管理するための健康増進プログラムに対する需要の高まりも、成長を促す大きな要因となっています。このほか、適切な精神衛生状態を維持し、幸せな人生を送るためにより良い選択をすることに関する個人の意識の高まりも、市場を後押ししています。さらに、スパの人気の高まり、パーソナルケアを維持するための機能性食品や飲食品の消費の増加、可処分所得の増加、健康的なライフスタイルやフィットネス習慣、ウェルネス製品を宣伝するソーシャルメディア・プラットフォームやインフルエンサーの影響力の高まりも、世界中で良好な市場見通しを生み出している要因です。
慢性疾患の増加
糖尿病、心血管疾患、肥満、ある種のがんなどの慢性疾患が蔓延するにつれ、予防と管理に焦点を当てた製品やサービスに対する需要が高まっています。これには、栄養補助食品、フィットネス・プログラム、ウェルネス・コーチング、疾病管理アプリ、健康モニタリング・デバイスなどが含まれます。さらに、消費者は慢性疾患の発症を予防するために、ライフスタイルの選択、栄養、フィットネスに関する情報や教育を求めています。このため、ヘルスおよびウェルネス事業者は、十分な情報に基づいた意思決定を支援するための教育リソース、ワークショップ、プログラムを提供する機会が生まれています。また、世界各国の政府が慢性疾患の負担増に対処するための取り組みや政策を実施していることも、ヘルスおよびウェルネス市場にとって有利な環境を生み出しています。
健康モニタリングツールの開発
フィットネストラッカー、スマートウォッチ、ヘルス・モニタリング・ガジェットなどのウェアラブル・デバイスは、個人が様々な健康パラメータをリアルタイムで追跡・監視することを可能にします。これらのデバイスは、心拍数、睡眠パターン、歩数、消費カロリーなどの測定基準に関するデータを収集します。これにより、自己認識が促進され、個人が自分の健康とウェルネス・ルーティンについて十分な情報を得た上で意思決定できるようになります。さらに、モバイルアプリやウェアラブルデバイスには、目標設定、リマインダー、進捗追跡などの機能が含まれていることが多く、行動変容にプラスの影響を与えることができます。これらのツールは、リアルタイムのフィードバックやインセンティブを提供することで、運動量の増加、睡眠パターンの改善、ストレス解消法の実践など、個人がより健康的な習慣を取り入れるよう促し、市場の成長を促進しています。
健康増進サービスを提供する企業の増加
健康増進・ウェルネス・サービスを提供する企業は、従業員に利便性と健康増進を優先する機会を提供するため、健康増進・ウェルネス・プログラムを職場に組み込むことで、より多くの人々にサービスを利用しやすくしています。さらに、多くの企業はヘルスケア・コストの削減と従業員の生産性向上における予防医療の価値を認識しています。その結果、フィットネス・クラス、栄養カウンセリング、ストレス管理ワークショップ、健康診断など、予防に重点を置いた健康増進プログラムに投資しています。さらに、企業はフィットネスセンター、栄養士、メンタルヘルス専門家、その他のウェルネス専門家といった外部のウェルネス・プロバイダーと協力し、従業員により幅広いサービスと専門知識を提供することで、健康とウェルネス・プログラムの全体的な質と効果を高め、市場の成長を促進しています。
The global health and wellness market size reached US$ 3,670.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 5,155.6 Billion by 2032, exhibiting a growth rate (CAGR) of 3.69% during 2024-2032. The growing awareness among individuals regarding healthy lifestyle, the rising occurrence of various chronic diseases, and the advent of wearable devices, mobile apps, and health monitoring tools are some of the major factors propelling the market.
Health and wellness include all aspects of an individual's well-being, including physical, mental, emotional, and social conditions to lead an active and fulfilling life. This entails engaging in regular exercise, abstaining from smoking and excessive drinking, adopting a nutritious diet, seeking appropriate medical care for various ailments, prioritizing mental health through therapies, and ensuring adequate rest for the body. It also involves distancing from stressful work environments, pursuing a career that allows for a healthy work-life balance, nurturing meaningful relationships, focusing on financial well-being, and engaging in spiritual practices.
The market is primarily driven by increasing investments in personalized life coaching and health and wellness programs for young individuals to stay fit and achieve their life goals. In addition, the escalating demand for health and wellness programs to manage work-related stress represents another major growth-inducing factor. Besides this, the market is also propelled by the increasing awareness among individuals regarding the maintenance of proper mental health conditions and making better choices for leading a happy life. Moreover, the growing popularity of spas and increasing consumption of functional foods and beverages to maintain personal care, the rising disposable incomes, and the rising influence of social media platforms and influencers promoting healthy lifestyles, fitness routines, and wellness products are other factors creating a favorable market outlook across the globe.
Rising occurrence of various chronic diseases
As chronic diseases, such as diabetes, cardiovascular diseases, obesity, and certain types of cancer, become more prevalent, there is a heightened demand for products and services that focus on prevention and management. This includes dietary supplements, fitness programs, wellness coaching, disease management apps, and health monitoring devices. Moreover, consumers are seeking information and education about lifestyle choices, nutrition, and fitness to prevent the onset of chronic conditions. This has created opportunities for health and wellness businesses to offer educational resources, workshops, and programs to support informed decision-making. Besides, governments worldwide are implementing initiatives and policies to address the growing burden of chronic diseases, which is also creating a favorable environment for the health and wellness market.
Development of health monitoring tools
Wearable devices, such as fitness trackers, smartwatches, and health monitoring gadgets, enable individuals to track and monitor various health parameters in real time. These devices collect data on metrics like heart rate, sleep patterns, steps taken, calories burned, and more. This promotes self-awareness and empowers individuals to make informed decisions about their health and wellness routines. Moreover, mobile apps and wearable devices often include features like goal setting, reminders, and progress tracking, which can positively impact behavior change. By providing real-time feedback and incentives, these tools encourage individuals to adopt healthier habits, such as increasing physical activity, improving sleep patterns, or practicing stress reduction techniques, thus propelling the market growth.
Increasing number of companies providing health and wellness services
Corporate companies offering health and wellness services often make these services more accessible to a larger population by integrating health and wellness programs within the workplace to provide employees with the convenience and opportunity to prioritize their well-being. In addition, many corporate companies recognize the value of preventive care in reducing healthcare costs and improving employee productivity. As a result, they invest in health and wellness programs that emphasize prevention, such as fitness classes, nutrition counseling, stress management workshops, and health screenings. Moreover, corporate companies often collaborate with external wellness providers such as fitness centers, nutritionists, mental health professionals, and other wellness experts to offer a wider range of services and expertise to their employees, enhancing the overall quality and effectiveness of their health and wellness programs, thus augmenting the market growth.
IMARC Group provides an analysis of the key trends in each segment of the global health and wellness market report, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on product type and functionality.
Functional Foods and Beverages
Beauty and Personal Care Products
Preventive and Personalized Medicinal Products
Others
Beauty and personal care products dominate the market
The report has provided a detailed breakup and analysis of the health and wellness market based on the product type. This includes functional foods and beverages, beauty and personal care products, preventive and personalized medicinal products, and others. According to the report, beauty and personal care products represented the largest segment.
Beauty and personal care routines involves engaging in beauty rituals, such as skincare routines that provide individuals with a sense of comfort, relaxation, and stress relief. As people increasingly prioritize self-care practices, the demand for beauty and personal care products continues to grow. Moreover, the rise of influencer culture and the influence of social media have significantly impacted the beauty and personal care market. Influencers and beauty bloggers on platforms like Instagram, YouTube, and TikTok showcase new products, share tutorials, and provide reviews, shaping consumer preferences and trends. Social media platforms have also made it easier for brands to reach and engage with their target audience, creating a powerful marketing and sales channel.
At present, there is an escalating demand for functional foods and beverages that provide additional health benefits beyond basic nutrition. By incorporating these functional products into their diet, consumers can proactively improve their well-being and reduce the risk of chronic diseases, thus influencing growth of this segment.
Nutrition & Weight Management
Heart & Gut Health
Immunity
Bone Health
Skin Health
Others
Nutrition and weight management holds the largest share in the market
A detailed breakup and analysis of the health and wellness market based on the functionality has also been provided in the report. This includes nutrition and weight management, heart & gut health, immunity, bone health, skin health, and others. According to the report, nutrition and weight management accounted for the largest market share.
There is a growing awareness among individuals about the impact of diet and weight on their health as they are becoming conscious of the importance of consuming nutritious foods and managing their weight to maintain good health and prevent disease. This heightened awareness has led to an increased demand for products and services related to nutrition and weight management. Moreover, lifestyle-related diseases such as obesity, diabetes, and cardiovascular conditions are often closely tied to poor dietary habits and weight management issues. As a result, individuals are actively seeking solutions to address these health concerns, driving the demand for products and services that focus on nutrition and weight management.
Skin care has become an integral part of self-care and wellness routines. As a result, individuals are incorporating skincare rituals into their daily routines to relax, de-stress, and promote a sense of self-care and self-love. This focus on skin health contributes to the growth of this segment.
North America
United States
Canada
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Latin America
Brazil
Mexico
Argentina
Colombia
Chile
Peru
Others
Middle East and Africa
Turkey
Saudi Arabia
Iran
United Arab Emirates
Others
North America exhibits a clear dominance, accounting for the largest health and wellness market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, Argentina, Colombia, Chile, Peru, and others); and the Middle East and Africa (Turkey, Saudi Arabia, Iran, United Arab Emirates, and others). According to the report, North America holds the leading position in the market.
North America, particularly the United States and Canada, has a relatively high level of disposable income among its population. This higher purchasing power enables individuals to invest more in their health and wellness. As a result, people in the region actively seek out products, services, and experiences that support their health goals and lifestyle choices. Moreover, North America boasts a well-established and robust fitness and wellness industry. The region is home to numerous gyms, fitness centers, spas, wellness resorts, and health clubs. These establishments offer a wide range of services, including fitness classes, personal training, wellness programs, and specialized treatments. Besides, the region is home to many cutting-edge technology companies, start-ups, and research institutions focused on developing innovative products, digital health solutions, wearable devices, and mobile applications that cater to consumers' health and wellness needs. The availability of advanced technologies and digital platforms contributes to the market dominance in North America.
The competitive landscape of the health and wellness market is diverse and dynamic, with various companies operating across various sectors. The market encompasses a wide range of products, services, and industries, making competition intense and constantly evolving. Presently, the leading market players are expanding their portfolio of consumer health products, including skincare, baby care, oral care, and over-the-counter medications. They are also making strategic acquisitions and partnerships to enhance their presence in areas such as digital health and wellness. Moreover, various food and beverage companies have been focusing on the health and wellness market by introducing healthier product options and promoting balanced nutrition. They are reformulating their products to reduce salt, sugar, and artificial ingredients while increasing the inclusion of natural and functional ingredients. In addition, key players are investing in research and development activities to strengthen their market foothold.
Amway Corporation
Bayer AG
Danone S.A
David Lloyd Leisure Ltd.
Fitness First India Pvt Ltd.
Herbalife International of America, Inc.
Holland and Barrett Retail Limited
L'Oreal SA
Nestle SA
Procter & Gamble
Unilever PLC
Vitabiotics Ltd
Unilever PLC signed an agreement to acquire Paula's Choice, a leading digital skincare brand and pioneer of science-backed products. Through this acquisition, Unilever can leverage the brand's expertise and credibility in the skincare space, enhancing its portfolio and expanding its offerings to cater to the evolving needs of consumers.
L'Oreal SA acquired Thayers Natural Remedy, a US based skincare brand, to expand its consumer products division, reinforce its competitive advantage and support future growth.
Nestle Health Science (NHSc), a part of Nestle SA, expanded into personalized nutrition with the acquisition of PersonaTM, a leading personalized vitamin company. This strategic move highlights NHSc's commitment to expanding its offerings and addressing the growing demand for tailored health and wellness solutions.