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市場調査レポート
商品コード
1468203
洗濯機市場レポート:製品、技術、容量、用途、最終用途、地域別、2024年~2032年Washing Machine Market Report by Product, Technology, Capacity, Application, End Use, and Region 2024-2032 |
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カスタマイズ可能
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洗濯機市場レポート:製品、技術、容量、用途、最終用途、地域別、2024年~2032年 |
出版日: 2024年04月08日
発行: IMARC
ページ情報: 英文 137 Pages
納期: 2~3営業日
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世界の洗濯機市場規模は2023年に543億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけて4.1%の成長率(CAGR)を示し、2032年までに787億米ドルに達すると予測しています。時間を節約できる家庭用電化製品に対する需要の増加、急速な都市化とライフスタイルの変化、技術の進歩などが、市場を推進している主な要因です。
洗濯機は、衣類や繊維製品の自動洗浄用に設計された家庭用電化製品です。水、洗剤、機械的攪拌の組み合わせを利用して衣服の汚れやシミを除去し、洗濯工程を合理化します。最近の洗濯機には、さまざまな布地や洗濯物の量に対応できるよう、さまざまな設定やオプションがあります。洗濯機は通常、衣類を入れるドラムや浴槽で構成され、上入れ式と前入れ式の両方があります。現在、洗濯機は日常生活に欠かせないものとして絶大な支持を得ており、さまざまな衣類の清潔さと衛生を維持する上で、利便性と効率性を提供しています。
現代的なライフスタイルの増加ペースが、洗濯機のような時間を節約する家電製品に対する需要を高めており、これが予測期間中の市場成長を刺激することになります。さらに、急速な都市化と都市部の世帯の大幅な拡大は、自動洗濯の利便性をより多くの人々が受け入れているため、市場成長にプラスの影響を与えています。これとは別に、スマート機能、エネルギー効率、革新的な洗濯技術など、洗濯機の設計における数々の技術的進歩が市場成長の触媒となっています。さらに、環境の持続可能性に関する意識の高まりは、環境に優しい選択への消費者の傾向の変化に合わせて、エネルギー効率の高いモデルの採用を加速させています。さらに、消費者の嗜好の変化とファッション業界の進化が、さまざまな生地や衣服の種類に合わせた特殊な洗濯サイクルの需要を増大させ、市場の成長に寄与しています。
多忙なスケジュールをこなす労働人口の増加による家事の自動化に対する需要の増加は、市場成長を促進する主要因の一つです。さらに、急速な都市化と消費者のライフスタイルパターンの変化が市場を支えています。さらに、アパレルやファッション衣料に対する需要の高まりや、オンラインおよびオフラインのオンデマンド洗濯・ドライクリーニング・サービスの人気の高まりが、市場に有利な見通しを生み出しています。これに加えて、モノのインターネット(IoT)、人工知能(AI)、自動洗濯機機能を促進するスマートフォンアプリケーションの統合などの革新的な技術進歩が、市場に有益な成長機会をもたらしています。これと同時に、使いやすいコントロールと、自動洗浄、自動乾燥、子供の安全などの高度な機能を備えた洗濯機に対する需要の急増が、重要な成長促進要因として作用しています。さらに、深刻化する環境問題に対処するため、二酸化炭素排出量を抑えたエネルギー効率の高い製品のイントロダクションが市場成長にプラスの影響を与えています。このほか、主要な市場プレーヤーは、世界のプレゼンスを高めるために、数多くのマーケティング戦略、合併・買収(M&A)、パートナーシップ、提携に積極的に投資しており、これが市場を前進させています。また、エレクトロニクス産業の盛んな成長、コインランドリーやドライクリーニング・サービスの設置拡大、スマート家電の大規模導入、可処分所得水準の上昇といった要因も、市場の成長を後押ししています。
ライフスタイルの変化と急速な都市化
世界の都市化の急速な進展と個人のライフスタイルの進化は、消費者行動に大きな変化をもたらしています。より多くの人々が都市部に移住し、ペースの速い日常生活を受け入れるようになったため、時間を節約するソリューションへの需要が高まり続けています。洗濯工程を自動化・合理化できる洗濯機は、この動向に完全に合致しています。衣類をセットし、サイクルを選択し、洗濯機に任せるだけという利便性の向上は、日々の家事を管理する効率的な方法を求める都市生活者の共感を呼んでいます。これは、多忙な生活にシームレスに溶け込む家電製品に対する消費者の嗜好の高まりがさらに後押ししており、市場拡大を後押ししています。
急速な技術進歩
洗濯機市場は、現代の消費者の嗜好に応える継続的な技術革新によって牽引されています。Wi-Fi接続やスマートフォンアプリ制御などのスマート機能により、洗濯機は非常に便利でカスタマイズ可能な家電製品へと変貌を遂げました。改良された水リサイクル機構と最適化された洗濯アルゴリズムを備えたエネルギー効率の高いモデルは、資源の節約に役立ち、環境意識の高い購買層にアピールしています。さらに、洗濯物のサイズや生地の種類に応じて洗濯サイクルを調整する高度なセンサーを統合することで、効率的で効果的な洗浄を実現しています。このような技術的強化はユーザー体験を向上させ、消費者が先進的でユーザーフレンドリー、かつ環境に優しい洗濯機の選択肢を求めるようになっていることから、市場の成長を促進します。
環境意識の高まりとエネルギー効率
環境の持続可能性に対する意識の高まりは、洗濯機市場の重要な促進要因です。消費者は、環境意識の高い価値観に沿った家電製品を積極的に求めており、エネルギー効率の高い洗濯機は、このような進化する需要に応えるものです。負荷検知、洗濯サイクルの短縮、水消費量の削減などの機能を備えた洗濯機は、性能を損なうことなく大幅な省資源を実現します。光熱費を抑え、環境への影響を最小限に抑えたいという願望が、エネルギー効率の高い洗濯機の採用をさらに後押ししています。地球環境への関心が消費者の選択に影響を与え続ける中、大手メーカーは規制基準を満たし、持続可能な生活を優先する消費者にアピールする洗濯機を開発することで対応しています。冷水洗浄や洗剤使用量の最適化といった先進技術を取り入れたエネルギー効率の高い洗濯機は、消費者の経済的配慮と二酸化炭素排出量削減のニーズの両方に合致しており、市場成長を後押ししています。
The global washing machine market size reached US$ 54.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 78.7 Billion by 2032, exhibiting a growth rate (CAGR) of 4.1% during 2024-2032. The increasing demand for time-saving household appliances, rapid urbanization and changing lifestyles, and technological advancements are some of the major factors propelling the market.
A washing machine is a household appliance designed for the automated cleaning of clothes and textiles. It streamlines the laundry process by utilizing a combination of water, detergent, and mechanical agitation to remove dirt and stains from garments. Modern washing machines offer various settings and options to accommodate different fabric types and laundry loads. They typically consist of a drum or tub where clothes are loaded and are commonly available in both top-loading and front-loading designs. At present, washing machines have gained immense traction as an essential part of daily life, providing convenience and efficiency in maintaining cleanliness and hygiene for different clothing items.
The increasing pace of modern lifestyles has elevated the demand for time-saving appliances like washing machines, which in turn will stimulate the growth of the market during the forecast period. Moreover, rapid urbanization and the significant expansion of urban households are positively influencing the market growth, as more people embrace the convenience of automated laundry. Apart from this, numerous technological advancements in washing machine design, including smart features, energy efficiency, and innovative washing techniques, have catalyzed the market growth. Additionally, the heightening awareness about environmental sustainability has accelerated the adoption of energy-efficient models, aligning with the shifting consumer inclination toward eco-friendly choices. Furthermore, the changing consumer preferences and an evolving fashion industry have augmented the demand for specialized washing cycles tailored to different fabrics and garment types, thereby contributing to the market growth.
The increasing demand for automation in household chores due to a rise in the working population with hectic schedules represents one of the prime factors driving the market growth. The market is further supported by rapid urbanization and changing lifestyle patterns of consumers. Moreover, the rising demand for apparel and fashion garments and the increasing popularity of online and offline on-demand laundry and dry-cleaning services are creating a favorable outlook for the market. In addition to this, innovative technological advancements, such as the integration of the Internet of Things (IoT), artificial intelligence (AI), and smartphone applications for facilitating automated washing machine functions, are presenting remunerative growth opportunities for the market. Concurrent with this, the surging demand for washing machines with easy-to-use controls and advanced features, such as self-cleaning, self-drying, and child safety, is acting as a significant growth-inducing factor. Furthermore, the introduction of energy-efficient product variants with lower carbon footprints to address the escalating environmental concerns is positively impacting the market growth. Besides this, leading market players are extensively investing in numerous marketing strategies, mergers and acquisitions (M&As), partnerships, and collaborations to enhance their global presence, which, in turn, is propelling the market forward. Other factors, such as the flourishing growth of the electronics industry, expanding establishment of laundromats and dry-cleaning services, largescale adoption of smart home appliances, and inflating disposable income levels, are strengthening the market growth.
Changing lifestyles and rapid urbanization
The rapid pace of urbanization and evolving lifestyles of individuals worldwide has fueled a significant shift in consumer behavior. As more people migrate to urban areas and embrace fast-paced routines, the demand for time-saving solutions continues to grow. Washing machines, with their ability to automate and streamline the laundry process, perfectly align with this trend. The enhanced convenience of simply loading clothes, selecting a cycle, and letting the machine do the work resonates with urban dwellers seeking efficient ways to manage daily chores. This is further supported by the growing consumer preference for appliances that seamlessly integrate into busy lives, thus propelling the market expansion.
Rapid technological advancements
The washing machine market is driven by continuous technological innovations that cater to modern consumers' preferences. Smart features, such as Wi-Fi connectivity and smartphone app control, have transformed washing machines into highly convenient and customizable appliances. Energy-efficient models with improved water-recycling mechanisms and optimized washing algorithms help save resources and appeal to environmentally conscious buyers. Moreover, the integration of advanced sensors that adjust wash cycles based on load size and fabric type ensures efficient and effective cleaning. These technological enhancements elevate user experience and propel market growth as consumers increasingly seek advanced, user-friendly, and eco-friendly washing machine options.
Rising environmental awareness and energy efficiency
The growing awareness of environmental sustainability is a significant driver in the washing machine market. Consumers are actively seeking appliances that align with their eco-conscious values, and energy-efficient washing machines fit the bill, catering to these evolving demands. With features such as load sensing, shorter wash cycles, and reduced water consumption, washing machines offer substantial resource savings without compromising performance. The desire to lower utility bills and minimize environmental impact further encourages the adoption of energy-efficient washing machines. As global environmental concerns continue to influence consumer choices, the leading manufacturers are responding by developing washing machines that meet regulatory standards and appeal to individuals who prioritize sustainable living. Incorporating advanced technologies like cold water washing and optimized detergent usage, energy-efficient washing machines align with both consumer financial considerations and the need for reduced carbon footprints, thereby propelling the market growth.
IMARC Group provides an analysis of the key trends in each segment of the global washing machine market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on product, technology, capacity, application and end use.
Fully Automatic
Front Load
Top Load
Semi-Automatic
Dryers
Fully automatic represents the most popular product
The report has provided a detailed breakup and analysis of the market based on the product. This includes fully automatic (front load and top load), semi-automatic, and dryers. According to the report, fully automatic represented the largest segment.
Fully automatic washing machines have become immensely popular among the masses due to their exceptional convenience and efficiency. With automatic water level sensing, load detection, and a range of pre-programmed wash cycles, these appliances offer users a hassle-free laundry experience. The elimination of manual intervention streamlines the process, saving time and effort. Some washing machines also come with energy-saving features, like inverter technology and optimized wash algorithms, appealing to environmentally conscious consumers.
Additionally, the integration of smart capabilities, such as remote control and monitoring via mobile apps, enhances user convenience. As consumers seek appliances that align with their busy lifestyles and desire for advanced technologies, the growth of the washing machine market is significantly influenced by the rise of fully automatic models that provide superior functionality and cater to modern demands.
Smart Connected
Conventional
Smart connected accounts for the majority of the share in the market
A detailed breakup and analysis of the market based on technology has also been provided in the report. This includes smart connected and conventional. According to the report, smart connected accounted for the largest market share.
Smart connected technology has emerged as a pivotal driver as it revolutionizes user experience and functionality. The integration of IoT capabilities allows users to remotely control and monitor their machines through smartphone apps, offering unmatched convenience and flexibility. This technology enables customized wash cycles, real-time notifications, and energy-efficient scheduling.
Furthermore, the incorporation of AI-powered features automatically optimizes settings based on load type, conserving resources while ensuring optimal cleaning results. The ability to receive maintenance alerts and software updates remotely enhances machine longevity. As consumers now prioritize seamless integration of appliances into their connected lifestyles, the proliferation of smart connected washing machines meets these demands and propels the market growth, transforming the laundry process into a streamlined, tech-savvy experience. The convergence of smart connected technology with washing machines improves user convenience and ushers in a new era of efficient, personalized, and sustainable laundry care.
A detailed breakup and analysis of the washing machine market based on technology has also been provided in the report. This includes smart connected and conventional. According to the report, smart connected accounted for the largest market share.
Below 6 kg
Above 8 kg
The report has provided a detailed breakup and analysis of the market based on the capacity. This includes below 6 kg, 6.1 to 8 kg, and above 8 kg. According to the report, 6.1 to 8 kg represented the largest segment.
Washing machines in the 6.1 to 8 kg capacity range are often preferred for their versatility and widespread consumer appeal. This capacity bracket strikes a balance between catering to smaller households with lighter laundry loads and accommodating larger families with moderate-sized batches. It meets the needs of urban living where space constraints often dictate appliance size, making it an ideal choice for apartments and compact homes.
Additionally, this range aligns with energy-efficient trends, as smaller loads reduce water and energy consumption. It also caters to cost-conscious consumers, as it strikes a balance between affordability and performance. As the market increasingly caters to diverse consumer preferences and lifestyle demands, the 6.1 to 8 kg capacity segment plays a crucial role in driving the growth of washing machine market.
Healthcare
Hospitality
Others
A detailed breakup and analysis of the washing machine market based on the application have also been provided in the report. This includes healthcare, hospitality, and others.
In healthcare, stringent hygiene standards necessitate regular and thorough laundering of linens, uniforms, and patient garments, fostering a robust demand for efficient and high capacity washing machines that offer reliable disinfection and cleanliness. Similarly, the hospitality industry relies heavily on maintaining clean and crisp linens, towels, and textiles to ensure a positive guest experience, fueling the need for fast, efficient, and user-friendly washing machines that can handle frequent loads while preserving fabric quality.
These sectors underscore the importance of specialized washing machines that cater to specific industry requirements, thereby contributing to the market growth as they seek appliances that align with their operational demands and service quality standards. Moreover, these sectors foster innovation and emphasize the vital role washing machines play in upholding health, hygiene, and customer satisfaction standards.
Commercial
Residential
Commercial represents the leading end use segment
The report has provided a detailed breakup and analysis of the market based on the end use. This includes commercial and residential. According to the report, commercial represented the largest segment.
The commercial sector comprises diverse end users such as laundromats, schools, and industrial facilities. The growing need for heavy-duty, reliable, and efficient washing machines to handle large volumes of laundry on a daily basis underlines their significance in maintaining operations, favoring the segment growth.
Laundromats require washing machines that cater to varied customer loads, while educational institutions necessitate machines capable of frequent use for uniforms and linens, thereby augmenting the product demand. Industrial settings rely on robust machines for specialized cleaning tasks. As the demand for quick turnaround, energy efficiency, and durability rises within the commercial sphere, manufacturers are responding by developing innovative technologies that can cater to specific demands, thereby driving the growth of the commercial segment.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Asia Pacific exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.
The Asia Pacific region plays a pivotal role in propelling the washing machine market due to its vast population, urbanization, and evolving consumer preferences. Rapidly growing economies in countries like China and India, coupled with rising consumer disposable incomes, contribute to higher household spending on appliances. The shifting trend toward modern urban lifestyles strengthens the need for time-saving solutions like washing machines. Additionally, the leading manufacturers in the Asia Pacific region are tapping into this market by offering affordable and technologically advanced models tailored to local preferences.
Furthermore, the rapid expansion of residential construction and the hospitality sector further fuel the demand for washing machines, thereby propelling the market growth. As Asia Pacific embraces modernization and urban living, the region leads in washing machines sales and market growth, reflecting the dynamic interplay between demographic shifts and consumer aspirations.
The market is experiencing sustained growth as various key players are focusing on introducing innovative features to enhance user experience and efficiency. Companies are integrating AI and ML algorithms to automatically select the optimal wash settings based on the fabric type and load size, ensuring thorough cleaning while conserving resources. Furthermore, the development of advanced water recycling systems reduces water consumption by reusing and filtering water within the machine. Some models also feature steam cleaning options to remove stubborn stains and allergens effectively. These latest innovations highlight a shift toward user convenience, sustainability, and smart technologies that elevate washing machine functionality to meet modern demands. We also expect the market to witness new entrants, consolidation of product portfolios, and a rise in strategic partnerships and collaborations among industry players to drive healthy competition within the washing machine domain during the forecast..
AB Electrolux
Alliance Laundry Systems LLC
Godrej Group
Haier Group Corporation
IFB Industries Limited
LG Electronics Inc.
MIRC Electronics Limited
Panasonic Corporation
Robert Bosch GmbH
Samsung Electronics Co. Ltd.
Toshiba Corporation
Whirlpool Corporation
In November 2020, Panasonic Corporation collaborated with Flipkart to extend its offerings in the Indian market, encompassing a range of home appliances, including washing machines, air conditioners, and refrigerators. This collaboration signifies the company's endeavor to provide Indian consumers with a comprehensive selection of reliable and technologically advanced products via Flipkart's widely accessed platform. By combining Panasonic's reputation for quality and innovation with Flipkart's expansive reach, this partnership aims to address the diverse needs of Indian households.
In April 2021, Samsung Electronics Co. Ltd. introduced an AI-powered washing machine lineup comprising 21 new models in India. This innovative move underscores the company's commitment to integrating cutting-edge technology into everyday appliances. By incorporating artificial intelligence (AI), these washing machines promise enhanced efficiency and convenience, capable of intuitively adjusting wash cycles based on load types and fabric sensitivities.
In December 2020, Whirlpool Corporation, a leading player in the consumer durables sector, focused on expanding its innovations in sanitization within the washing machines category throughout 2021. A senior executive from the company revealed that these efforts are a direct response to the changing needs of consumers resulting from the impact of the coronavirus pandemic. Recognizing the heightened emphasis on hygiene and cleanliness, the company aims to develop cutting-edge sanitization technologies across its washing machine range.