市場調査レポート

商品コード

1451567

腕時計市場レポート：タイプ別、価格帯別、流通チャネル別、エンドユーザー別、地域別、2024-2032

Watch Market Report by Type (Quartz, Mechanical), Price Range (Low-Range, Mid-Range, Luxury), Distribution Channel (Online Retail Stores, Offline Retail Stores), End User (Men, Women, Unisex), and Region 2024-2032

出版日: 2024年03月02日
発行: IMARC
ページ情報: 英文 141 Pages
納期: 2～3営業日

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全表示
概要
図表
目次

概要

サンプル依頼リストに入れる

世界の腕時計市場規模は2023年に746億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけて4.5%の成長率（CAGR）を示し、2032年には1,115億米ドルに達すると予測しています。経済の繁栄、ファッションやライフスタイルの動向の変化、大幅な技術進歩、中流階級の人口増加、高級アクセサリーの採用増加、強力なマーケティングとブランディング、オンライン小売とeコマースの急速な拡大などが市場を推進している主な要因です。

腕時計は通常、手首に装着する携帯用計時装置です。現在時刻を表示することを主な役割とし、日々の活動を効率的に記録・管理することができます。腕時計は、シンプルな機械式機構から高度な電子技術やスマートウォッチ技術まで、時代とともに大きく進化してきました。伝統的な腕時計は、ケース、文字盤、針、ムーブメント機構など様々な部品から構成されています。ムーブメントは腕時計の「心臓」とも呼ばれ、正確な時を刻む役割を担っています。ムーブメントには主に機械式とクォーツ式の2種類があります。機械式腕時計は複雑な歯車とゼンマイを動力源とし、クオーツ腕時計は水晶振動子の振動を動力源としています。

経済成長と可処分所得の増加に伴い、高級腕時計やプレミアム腕時計への消費支出は増加する傾向にあります。また、腕時計は個人のスタイルや社会的地位を反映するファッションアクセサリーとして欠かせないものとなっています。ファッションの動向やライフスタイルの嗜好の進化により、消費者は自分のイメージに合った腕時計を求めるようになり、多様なデザインの腕時計への需要が高まっています。このほか、特にアジア太平洋地域で中流階級の人口が増加している新興市場は、腕時計市場の拡大に大きく貢献しています。より多くの消費者が高い購買力を獲得するにつれて、ミッドレンジやプレミアムウォッチの需要が顕著に増加しています。それに加え、腕時計はしばしば文化的、感情的な意味を持っています。腕時計は家宝であったり、贈り物であったり、達成の象徴であったりするため、消費者は感傷的な価値を持つ高品質の腕時計に投資します。これに伴い、強力なブランド・アイデンティティ、評判、マーケティング戦略は、消費者の認識や選択に大きな影響を与えます。豊かな伝統を持つ老舗腕時計ブランドは、忠実な顧客層を獲得し、安定した需要を維持する傾向があります。さらに、eコマース・プラットフォームの台頭は、消費者が様々なブランドやスタイルの腕時計を探したり購入したりする便利な方法を提供しています。オンライン小売は市場のリーチとアクセシビリティを拡大し、その成長に貢献しています。さらに、スマートウォッチ機能など、腕時計へのテクノロジーの統合が市場に革命をもたらしました。スマートウォッチは、フィットネストラッキング、通知、アプリの統合など、計時以外の機能を提供し、ハイテクに詳しい消費者にアピールしています。

腕時計市場の動向と促進要因：

経済繁栄の拡大

経済が繁栄し、可処分所得が増加し、消費者の信頼感が高まる時期には、高級腕時計やプレミアム腕時計の需要が急増する傾向があります。裕福な消費者は腕時計を機能的な計時機器としてだけでなく、ステイタスシンボルや成功の反映としても捉えています。個人の経済が安定し、向上するにつれて、消費者は自分の功績を示す高品質の腕時計に投資する傾向が強くなります。さらに、経済成長は楽観主義を助長し、消費者が腕時計のような必需品以外の贅沢品に手を出すことを促します。

ファッションとライフスタイルの動向の変化

ファッションの動向やライフスタイルの変化は腕時計市場に大きな影響を与えます。消費者は、クラシック、ミニマリスト、スポーティー、アバンギャルドなど、自分のスタイルに合った腕時計を求める。セレブリティ、ファッション・インフルエンサー、ソーシャルメディアの影響力は、こうした動向の影響力をさらに増幅させています。最新のデザイン要素、素材、色を巧みに腕時計に取り入れるブランドは、消費者の共感を得やすいです。ファッションやライフスタイルが進化し続ける中、腕時計市場は多様な消費者の美意識に応えるため、機敏で革新的であり続けなければならないです。

著しい技術の進歩

スマートウォッチは、フィットネストラッキング、通知機能、GPS機能、アプリの統合など、計時以外の様々な機能を提供します。テクノロジーの統合は、日常生活を向上させるデバイスを求めるテクノロジーに精通した消費者層に対応しています。ウェアラブル・テクノロジーの台頭は、従来の腕時計とスマートウォッチの境界線も曖昧にしています。競争力を維持するため、従来の腕時計メーカーはスマート機能をデザインに組み込むことで対応してきました。テクノロジーと腕時計の融合は、腕時計に機能性とスタイルの両方を求める新たな消費者層を惹きつけています。テクノロジーが進化し続ける中、腕時計市場は伝統的なクラフツマンシップと最先端のイノベーションの微妙なバランスをうまく調整していかなければならないです。

北米
- 米国
  - 市場動向
  - 市場予測
- カナダ
  - 市場動向
  - 市場予測
アジア太平洋
- 中国
  - 市場動向
  - 市場予測
- 日本
  - 市場動向
  - 市場予測
- インド
  - 市場動向
  - 市場予測
- 韓国
  - 市場動向
  - 市場予測
- オーストラリア
  - 市場動向
  - 市場予測
- インドネシア
  - 市場動向
  - 市場予測
- その他
  - 市場動向
  - 市場予測
欧州
- ドイツ
  - 市場動向
  - 市場予測
- フランス
  - 市場動向
  - 市場予測
- 英国
  - 市場動向
  - 市場予測
- イタリア
  - 市場動向
  - 市場予測
- スペイン
  - 市場動向
  - 市場予測
- ロシア
  - 市場動向
  - 市場予測
- その他
  - 市場動向
  - 市場予測
ラテンアメリカ
- ブラジル
  - 市場動向
  - 市場予測
- メキシコ
  - 市場動向
  - 市場予測
- その他
  - 市場動向
  - 市場予測
中東・アフリカ地域
- 市場動向
- 市場内訳：国別
- 市場予測

第11章 SWOT分析

概要
強み
弱み
機会
脅威

第12章バリューチェーン分析

第13章ポーターのファイブフォース分析

概要
買い手の交渉力
供給企業の交渉力
競合の程度
新規参入業者の脅威
代替品の脅威

第14章価格分析

第15章競合情勢

市場構造
主要企業
主要企業のプロファイル
- Apple Inc.
- Casio Computer Co. Ltd.
- Citizen Watch Co. Ltd.
- Fossil Group Inc.
- LG Electronics Inc.
- Movado Group Inc.
- Rolex SA
- Samsung Electronics Co. Ltd.
- Seiko Holdings Corporation
- The Swatch Group Ltd.
- Titan Company Limited
- Xiaomi Corporation

図表

List of Figures

Figure 1: Global: Watch Market: Major Drivers and Challenges
Figure 2: Global: Watch Market: Sales Value (in Billion US$), 2018-2023
Figure 3: Global: Watch Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 4: Global: Watch Market: Breakup by Type (in %), 2023
Figure 5: Global: Watch Market: Breakup by Price Range (in %), 2023
Figure 6: Global: Watch Market: Breakup by Distribution Channel (in %), 2023
Figure 7: Global: Watch Market: Breakup by End User (in %), 2023
Figure 8: Global: Watch Market: Breakup by Region (in %), 2023
Figure 9: Global: Watch (Quartz) Market: Sales Value (in Million US$), 2018 & 2023
Figure 10: Global: Watch (Quartz) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 11: Global: Watch (Mechanical) Market: Sales Value (in Million US$), 2018 & 2023
Figure 12: Global: Watch (Mechanical) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 13: Global: Watch (Low-Range) Market: Sales Value (in Million US$), 2018 & 2023
Figure 14: Global: Watch (Low-Range) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 15: Global: Watch (Mid-Range) Market: Sales Value (in Million US$), 2018 & 2023
Figure 16: Global: Watch (Mid-Range) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 17: Global: Watch (Luxury) Market: Sales Value (in Million US$), 2018 & 2023
Figure 18: Global: Watch (Luxury) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 19: Global: Watch (Offline Retail Stores) Market: Sales Value (in Million US$), 2018 & 2023
Figure 20: Global: Watch (Offline Retail Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 21: Global: Watch (Online Retail Stores) Market: Sales Value (in Million US$), 2018 & 2023
Figure 22: Global: Watch (Online Retail Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 23: Global: Watch (Men) Market: Sales Value (in Million US$), 2018 & 2023
Figure 24: Global: Watch (Men) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 25: Global: Watch (Women) Market: Sales Value (in Million US$), 2018 & 2023
Figure 26: Global: Watch (Women) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 27: Global: Watch (Unisex) Market: Sales Value (in Million US$), 2018 & 2023
Figure 28: Global: Watch (Unisex) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 29: North America: Watch Market: Sales Value (in Million US$), 2018 & 2023
Figure 30: North America: Watch Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 31: United States: Watch Market: Sales Value (in Million US$), 2018 & 2023
Figure 32: United States: Watch Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 33: Canada: Watch Market: Sales Value (in Million US$), 2018 & 2023
Figure 34: Canada: Watch Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 35: Asia-Pacific: Watch Market: Sales Value (in Million US$), 2018 & 2023
Figure 36: Asia-Pacific: Watch Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 37: China: Watch Market: Sales Value (in Million US$), 2018 & 2023
Figure 38: China: Watch Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 39: Japan: Watch Market: Sales Value (in Million US$), 2018 & 2023
Figure 40: Japan: Watch Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 41: India: Watch Market: Sales Value (in Million US$), 2018 & 2023
Figure 42: India: Watch Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 43: South Korea: Watch Market: Sales Value (in Million US$), 2018 & 2023
Figure 44: South Korea: Watch Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 45: Australia: Watch Market: Sales Value (in Million US$), 2018 & 2023
Figure 46: Australia: Watch Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 47: Indonesia: Watch Market: Sales Value (in Million US$), 2018 & 2023
Figure 48: Indonesia: Watch Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 49: Others: Watch Market: Sales Value (in Million US$), 2018 & 2023
Figure 50: Others: Watch Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 51: Europe: Watch Market: Sales Value (in Million US$), 2018 & 2023
Figure 52: Europe: Watch Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 53: Germany: Watch Market: Sales Value (in Million US$), 2018 & 2023
Figure 54: Germany: Watch Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 55: France: Watch Market: Sales Value (in Million US$), 2018 & 2023
Figure 56: France: Watch Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 57: United Kingdom: Watch Market: Sales Value (in Million US$), 2018 & 2023
Figure 58: United Kingdom: Watch Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 59: Italy: Watch Market: Sales Value (in Million US$), 2018 & 2023
Figure 60: Italy: Watch Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 61: Spain: Watch Market: Sales Value (in Million US$), 2018 & 2023
Figure 62: Spain: Watch Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 63: Russia: Watch Market: Sales Value (in Million US$), 2018 & 2023
Figure 64: Russia: Watch Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 65: Others: Watch Market: Sales Value (in Million US$), 2018 & 2023
Figure 66: Others: Watch Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 67: Latin America: Watch Market: Sales Value (in Million US$), 2018 & 2023
Figure 68: Latin America: Watch Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 69: Brazil: Watch Market: Sales Value (in Million US$), 2018 & 2023
Figure 70: Brazil: Watch Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 71: Mexico: Watch Market: Sales Value (in Million US$), 2018 & 2023
Figure 72: Mexico: Watch Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 73: Others: Watch Market: Sales Value (in Million US$), 2018 & 2023
Figure 74: Others: Watch Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 75: Middle East and Africa: Watch Market: Sales Value (in Million US$), 2018 & 2023
Figure 76: Middle East and Africa: Watch Market: Breakup by Country (in %), 2023
Figure 77: Middle East and Africa: Watch Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 78: Global: Watch Industry: SWOT Analysis
Figure 79: Global: Watch Industry: Value Chain Analysis
Figure 80: Global: Watch Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Watch Market: Key Industry Highlights, 2023 & 2032
Table 2: Global: Watch Market Forecast: Breakup by Type (in Million US$), 2024-2032
Table 3: Global: Watch Market Forecast: Breakup by Price Range (in Million US$), 2024-2032
Table 4: Global: Watch Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
Table 5: Global: Watch Market Forecast: Breakup by End User (in Million US$), 2024-2032
Table 6: Global: Watch Market Forecast: Breakup by Region (in Million US$), 2024-2032
Table 7: Global: Watch Market: Competitive Structure
Table 8: Global: Watch Market: Key Players

Product Code: SR112024A5691

The global watch market size reached US$ 74.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 111.5 Billion by 2032, exhibiting a growth rate (CAGR) of 4.5% during 2024-2032. The growing economic prosperity, changing fashion and lifestyle trends, significant technological advancements, rising middle-class population, increasing adoption of premium accessories, strong marketing and branding, and rapid expansion of online retail and e-commerce are some of the major factors propelling the market.

A watch is a portable timekeeping device that is typically worn on the wrist. It serves the primary function of displaying the current time, allowing individuals to track and manage their daily activities efficiently. Watches have evolved significantly over time, from simple mechanical mechanisms to sophisticated electronic and smartwatch technologies. A traditional watch comprises various components, including a case, dial, hands, and a movement mechanism. The movement, often referred to as the "heart" of the watch, is responsible for keeping time accurately. There are two main types of movements: mechanical and quartz. Mechanical watches use intricate gears and springs to power their movement, while quartz watches rely on the oscillations of a quartz crystal.

With the economic growth and rising disposable income, consumer spending on luxury and premium watches tends to increase. Additionally, watches have become essential fashion accessories that reflect personal style and social status. Evolving fashion trends and lifestyle preferences drive consumers to seek watches that align with their image, bolstering demand for diverse watch designs. Other than this, emerging markets with a growing middle-class population, particularly in Asia-Pacific regions, contribute significantly to the watch market's expansion. As more consumers achieve higher purchasing power, demand for mid-range and premium watches experiences a notable uptick. Besides this, watches often hold cultural and emotional significance. They can be heirlooms, gifts, or symbols of achievement, leading consumers to invest in high-quality timepieces that hold sentimental value. In line with this, strong brand identity, reputation, and marketing strategies greatly influence consumer perceptions and choices. Established watch brands with a rich heritage tend to command a loyal customer base, maintaining steady demand. Furthermore, the rise of e-commerce platforms offers consumers a convenient way to explore and purchase watches from various brands and styles. Online retail has expanded the market's reach and accessibility, contributing to its growth. Moreover, the integration of technology into watches, such as smartwatch capabilities, has revolutionized the market. Smartwatches offer functionalities beyond timekeeping, including fitness tracking, notifications, and app integration, appealing to tech-savvy consumers.

Watch Market Trends/Drivers:

Growing Economic Prosperity

During periods of economic prosperity, when disposable income rises and consumer confidence is high, the demand for luxury and premium watches tends to surge. Affluent consumers view watches not only as functional timekeeping devices but also as status symbols and reflections of their success. As personal finances stabilize and improve, consumers are more inclined to invest in high-quality watches that exemplify their achievements. Moreover, economic growth fosters a sense of optimism, encouraging consumers to indulge in non-essential luxury purchases like watches.

Changing Fashion and Lifestyle Trends

Evolving fashion trends and changing lifestyle preferences significantly impact the watch market. Consumers seek watches that align with their personal style, whether it's classic, minimalist, sporty, or avant-garde. The influence of celebrities, fashion influencers, and social media further amplifies the impact of these trends. Brands that adeptly incorporate the latest design elements, materials, and colors in their watches are more likely to resonate with consumers. As fashion and lifestyles continue to evolve, the watch market must remain agile and innovative to cater to diverse consumer aesthetics.

Significant Technological Advancements

Smartwatches offer an array of features beyond timekeeping, including fitness tracking, notifications, GPS functionality, and app integration. The integration of technology caters to a tech-savvy consumer base that seeks devices capable of enhancing their daily lives. The rise of wearable technology has also blurred the lines between traditional watches and smartwatches. To stay competitive, traditional watch manufacturers have responded by incorporating smart capabilities into their designs. This convergence of technology and horology has attracted a new segment of consumers who value both functionality and style in their timepieces. As technology continues to advance, the watch market must navigate the delicate balance between traditional craftsmanship and cutting-edge innovation.

Watch Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global watch market report, along with forecasts at the global, regional and country levels for 2024-2032. Our report has categorized the market based on type, price range, distribution channel, and end user.

Breakup by Type:

Quartz

Mechanical

Quartz dominates the market

The report has provided a detailed breakup and analysis of the market based on the type. This includes quartz and mechanical. According to the report, quartz represented the largest segment.

One of the primary factors is their exceptional accuracy and reliability. Quartz watches utilize the oscillations of a quartz crystal to regulate timekeeping with remarkable precision, outperforming traditional mechanical watches in this regard. Furthermore, the relatively lower production costs associated with quartz movements contribute to their market dominance. The mass production of quartz movements allows for cost-efficient manufacturing, making these watches more accessible to a broader consumer base. This affordability aligns with the preferences of budget-conscious consumers who still desire a reliable timekeeping device. The advent of quartz technology also led to the democratization of watches. These timepieces became practical tools rather than exclusive luxuries. Additionally, the integration of quartz movements with innovative designs and functionalities has kept them relevant in a technologically evolving world, attracting both traditionalists and those seeking modern conveniences.

Breakup by Price Range:

Low-Range

Mid-Range

Luxury

Low-range holds the largest share in the market

A detailed breakup and analysis of the market based on the price range has also been provided in the report. This includes low-range, mid-range, and luxury. According to the report, low-range accounted for the largest market share.

In a global market where price sensitivity varies, low-range watches offer an entry point for individuals seeking functional timepieces without straining their budgets. This affordability makes watches accessible to students, young professionals, and cost-conscious consumers. Additionally, the proliferation of e-commerce platforms has facilitated the reach of low-range watches. Online retail allows brands to efficiently market and distribute their products, catering to a global audience and further driving demand for budget-friendly options. Moreover, the increasing attention to fashion and style across various demographics has led to a demand for multiple watches to complement different outfits. Consumers often choose to own several affordable watches, each catering to a distinct style preference or occasion.

Breakup by Distribution Channel:

Online Retail Stores

Offline Retail Stores

Offline retail stores dominate the market

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes online retail stores and offline retail stores. According to the report, offline retail stores represented the largest segment.

The traditional shopping experience offered by brick-and-mortar stores allows customers to physically interact with and try on watches before making a purchase. This tactile experience builds trust and confidence in the product's quality and design. Additionally, offline retail provides personalized customer service through knowledgeable sales representatives who can offer expert advice, guide customers through choices, and address queries in real-time. This human touch fosters customer loyalty and enhances the overall shopping experience. Furthermore, the established network of physical stores, often located in prime retail locations, provides convenience to customers who prefer immediate gratification and face-to-face interactions.

Breakup by End User:

Men

Women

Unisex

A detailed breakup and analysis of the market based on the end user has also been provided in the report. This includes men, women, and unisex.

Watches have long been a symbol of masculinity, style, and status. For men, watches transcend mere timekeeping; they are an expression of personal taste, professionalism, and even accomplishment. Men's watches often feature bold designs, intricate detailing, and a wide range of functionalities, catering to diverse preferences. From classic dress watches to rugged sports watches and sophisticated chronographs, the male demographic appreciates watches as both utilitarian tools and fashion statements.

Women's watches have evolved beyond mere accessories into expressions of elegance, refinement, and individuality. Watch designs for women span from delicate and minimalist to opulent and ornate, reflecting various personal styles and occasions. Beyond aesthetics, women's watches often integrate features like gemstone embellishments and versatile straps. Women's watches are embraced as versatile fashion accessories that complement outfits, enhance femininity, and project sophistication.

The unisex segment acknowledges that personal style transcends traditional gender norms. Unisex watches offer timeless designs and neutral color palettes that appeal to individuals who prefer a watch that complements a variety of looks. This inclusive approach highlights the versatility of watches, emphasizing their role as expressions of personal identity rather than conforming to prescribed gender roles. The unisex segment caters to those who seek a watch that resonates with their individuality and stands apart from conventional gender categorizations.

Breakup by Region:

North America

United States

Canada

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Asia Pacific exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and Middle East and Africa. According to the report, Asia Pacific was the largest market for luxury watch.

The immense population in the region, coupled with rising disposable incomes, fosters a substantial consumer base with diverse preferences. As personal wealth increases, individuals are more inclined to invest in luxury goods, including watches, as symbols of status and accomplishment. Besides this, cultural significance plays a pivotal role. In many Asian countries, gifting watches carries cultural and social significance, making watches sought-after items for special occasions and celebrations. This cultural practice further propels market demand. Additionally, the region boasts a rich heritage of craftsmanship and watchmaking expertise. Countries like Japan and Switzerland have established themselves as watch manufacturing powerhouses, producing both traditional and innovative timepieces that resonate with local and global consumers.

Competitive Landscape:

Prominent watch brands invest in research and development to create innovative watch designs and employ novel materials. This includes experimenting with new metals, ceramics, and even sustainable materials. Such innovations not only attract consumers seeking unique timepieces but also showcase the brand's commitment to staying at the forefront of design trends. Additionally, numerous traditional watch manufacturers have embraced technological advancements, introducing smartwatch models alongside their traditional offerings. This integration allows them to tap into the growing demand for tech-enhanced wearables and offer consumers the best of both worlds. Other than this, collaborations with celebrities, designers, and other brands create buzz and exclusivity. Limited edition releases generate excitement among collectors and enthusiasts, driving sales and brand visibility. Besides this, key players are establishing strong online presences through official websites and partnering with e-commerce platforms. This move not only enhances accessibility but also allows brands to engage directly with customers, offer personalized experiences, and expand their global reach. In line with this, renowned watch brands invest in their physical retail spaces, creating immersive and luxurious environments that align with their brand identity. Exceptional in-store experiences foster customer loyalty and brand advocacy.

The market research report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Apple Inc.

Casio Computer Co. Ltd.

Citizen Watch Co. Ltd.

Fossil Group Inc.

LG Electronics Inc.

Movado Group Inc.

Rolex SA

Samsung Electronics Co. Ltd.

Seiko Holdings Corporation

The Swatch Group Ltd.

Titan Company Limited

Xiaomi Corporation

Recent Developments:

Casio Computer Co. Ltd. has recently introduced a new addition to its G-Shock line, showcasing a timepiece that seamlessly combines durability and innovation. This new G-Shock watch boasts an impressive array of features, including a full metal construction, solar-powered toughness, Bluetooth connectivity, and a comprehensive alarm system, among other functionalities.

Within the Swatch Group Ltd., two of its prominent brands, Swatch and Omega, have joined forces to unveil an exciting new product: the Bioceramic MoonSwatch collection. This collection represents a significant leap in sustainable materials and design ingenuity.

Presage, a distinguished brand under the Seiko Holdings Corporation, has unveiled a captivating extension to its repertoire. This latest release is a trio of automatic collection watches that artfully capture the essence of femininity. Notably, all three timepieces within this collection feature exquisitely crafted enamel dials, highlighting the brand's commitment to refined craftsmanship and aesthetic elegance.

Key Questions Answered in This Report

1. What was the size of the global watch market in 2023?
2. What is the expected growth rate of the global watch market during 2024-2032?
3. What has been the impact of COVID-19 on the global watch market?
4. What are the key factors driving the global watch market?
5. What is the breakup of the global watch market based on the type?
6. What is the breakup of the global watch market based on the price range?
7. What is the breakup of the global watch market based on the distribution channel?
8. What are the key regions in the global watch market?
9. Who are the key players/companies in the global watch market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview
4.2 Key Industry Trends

5 Global Watch Market

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Type

6.1 Quartz
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
6.2 Mechanical
- 6.2.1 Market Trends
- 6.2.2 Market Forecast

7 Market Breakup by Price Range

7.1 Low-Range
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
7.2 Mid-Range
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
7.3 Luxury
- 7.3.1 Market Trends
- 7.3.2 Market Forecast

8 Market Breakup by Distribution Channel

8.1 Online Retail Stores
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
8.2 Offline Retail Stores
- 8.2.1 Market Trends
- 8.2.2 Market Forecast

9 Market Breakup by End User

9.1 Men
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
9.2 Women
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
9.3 Unisex
- 9.3.1 Market Trends
- 9.3.2 Market Forecast

10 Market Breakup by Region

10.1 North America
- 10.1.1 United States
  - 10.1.1.1 Market Trends
  - 10.1.1.2 Market Forecast
- 10.1.2 Canada
  - 10.1.2.1 Market Trends
  - 10.1.2.2 Market Forecast
10.2 Asia-Pacific
- 10.2.1 China
  - 10.2.1.1 Market Trends
  - 10.2.1.2 Market Forecast
- 10.2.2 Japan
  - 10.2.2.1 Market Trends
  - 10.2.2.2 Market Forecast
- 10.2.3 India
  - 10.2.3.1 Market Trends
  - 10.2.3.2 Market Forecast
- 10.2.4 South Korea
  - 10.2.4.1 Market Trends
  - 10.2.4.2 Market Forecast
- 10.2.5 Australia
  - 10.2.5.1 Market Trends
  - 10.2.5.2 Market Forecast
- 10.2.6 Indonesia
  - 10.2.6.1 Market Trends
  - 10.2.6.2 Market Forecast
- 10.2.7 Others
  - 10.2.7.1 Market Trends
  - 10.2.7.2 Market Forecast
10.3 Europe
- 10.3.1 Germany
  - 10.3.1.1 Market Trends
  - 10.3.1.2 Market Forecast
- 10.3.2 France
  - 10.3.2.1 Market Trends
  - 10.3.2.2 Market Forecast
- 10.3.3 United Kingdom
  - 10.3.3.1 Market Trends
  - 10.3.3.2 Market Forecast
- 10.3.4 Italy
  - 10.3.4.1 Market Trends
  - 10.3.4.2 Market Forecast
- 10.3.5 Spain
  - 10.3.5.1 Market Trends
  - 10.3.5.2 Market Forecast
- 10.3.6 Russia
  - 10.3.6.1 Market Trends
  - 10.3.6.2 Market Forecast
- 10.3.7 Others
  - 10.3.7.1 Market Trends
  - 10.3.7.2 Market Forecast
10.4 Latin America
- 10.4.1 Brazil
  - 10.4.1.1 Market Trends
  - 10.4.1.2 Market Forecast
- 10.4.2 Mexico
  - 10.4.2.1 Market Trends
  - 10.4.2.2 Market Forecast
- 10.4.3 Others
  - 10.4.3.1 Market Trends
  - 10.4.3.2 Market Forecast
10.5 Middle East and Africa
- 10.5.1 Market Trends
- 10.5.2 Market Breakup by Country
- 10.5.3 Market Forecast

11 SWOT Analysis

11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
- 15.3.1 Apple Inc.
  - 15.3.1.1 Company Overview
  - 15.3.1.2 Product Portfolio
  - 15.3.1.3 Financials
  - 15.3.1.4 SWOT Analysis
- 15.3.2 Casio Computer Co. Ltd.
  - 15.3.2.1 Company Overview
  - 15.3.2.2 Product Portfolio
  - 15.3.2.3 Financials
  - 15.3.2.4 SWOT Analysis
- 15.3.3 Citizen Watch Co. Ltd.
  - 15.3.3.1 Company Overview
  - 15.3.3.2 Product Portfolio
  - 15.3.3.3 Financials
  - 15.3.3.4 SWOT Analysis
- 15.3.4 Fossil Group Inc.
  - 15.3.4.1 Company Overview
  - 15.3.4.2 Product Portfolio
  - 15.3.4.3 Financials
  - 15.3.4.4 SWOT Analysis
- 15.3.5 LG Electronics Inc.
  - 15.3.5.1 Company Overview
  - 15.3.5.2 Product Portfolio
  - 15.3.5.3 Financials
  - 15.3.5.4 SWOT Analysis
- 15.3.6 Movado Group Inc.
  - 15.3.6.1 Company Overview
  - 15.3.6.2 Product Portfolio
  - 15.3.6.3 Financials
  - 15.3.6.4 SWOT Analysis
- 15.3.7 Rolex SA
  - 15.3.7.1 Company Overview
  - 15.3.7.2 Product Portfolio
- 15.3.8 Samsung Electronics Co. Ltd.
  - 15.3.8.1 Company Overview
  - 15.3.8.2 Product Portfolio
  - 15.3.8.3 Financials
  - 15.3.8.4 SWOT Analysis
- 15.3.9 Seiko Holdings Corporation
  - 15.3.9.1 Company Overview
  - 15.3.9.2 Product Portfolio
  - 15.3.9.3 Financials
- 15.3.10 The Swatch Group Ltd.
  - 15.3.10.1 Company Overview
  - 15.3.10.2 Product Portfolio
  - 15.3.10.3 Financials
  - 15.3.10.4 SWOT Analysis
- 15.3.11 Titan Company Limited
  - 15.3.11.1 Company Overview
  - 15.3.11.2 Product Portfolio
  - 15.3.11.3 Financials
- 15.3.12 Xiaomi Corporation
  - 15.3.12.1 Company Overview
  - 15.3.12.2 Product Portfolio
  - 15.3.12.3 Financials

腕時計市場レポート：タイプ別、価格帯別、流通チャネル別、エンドユーザー別、地域別、2024-2032

Watch Market Report by Type (Quartz, Mechanical), Price Range (Low-Range, Mid-Range, Luxury), Distribution Channel (Online Retail Stores, Offline Retail Stores), End User (Men, Women, Unisex), and Region 2024-2032

腕時計市場の動向と促進要因：

目次

第1章 序文

第2章 調査範囲と調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

第5章 世界の腕時計市場

第6章 市場内訳：タイプ別

第7章 市場内訳：価格帯別

第8章 市場内訳：流通チャネル別

第9章 市場内訳：エンドユーザー別

第10章 市場内訳：地域別

第11章 SWOT分析

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

第14章 価格分析

第15章 競合情勢

List of Figures

List of Tables

Watch Market Trends/Drivers:

Watch Industry Segmentation:

Breakup by Type:

Breakup by Price Range:

Breakup by Distribution Channel:

Breakup by End User:

Breakup by Region:

Competitive Landscape:

The market research report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Recent Developments:

Key Questions Answered in This Report

Table of Contents

1 Preface

2 Scope and Methodology

3 Executive Summary

4 Introduction

5 Global Watch Market

6 Market Breakup by Type

7 Market Breakup by Price Range

8 Market Breakup by Distribution Channel

9 Market Breakup by End User

10 Market Breakup by Region

11 SWOT Analysis

12 Value Chain Analysis

13 Porters Five Forces Analysis

14 Price Analysis

15 Competitive Landscape

第1章序文

第2章調査範囲と調査手法

第3章エグゼクティブサマリー

第4章イントロダクション

第5章世界の腕時計市場

第6章市場内訳：タイプ別

第7章市場内訳：価格帯別

第8章市場内訳：流通チャネル別

第9章市場内訳：エンドユーザー別

第10章市場内訳：地域別

第12章バリューチェーン分析

第13章ポーターのファイブフォース分析

第14章価格分析

第15章競合情勢