スイムウォッチの世界市場：製品、用途、流通チャネル別-2025年～2030年予測

スイムウォッチ市場の2023年の市場規模は7億3,091万米ドルで、2024年には7億6,512万米ドルに達すると予測され、CAGR 4.81％で成長し、2030年には10億1,619万米ドルに達すると予測されています。

スイムウォッチ市場には、水泳選手のパフォーマンスを追跡し向上させるために特別に設計された多様な製品が含まれます。これらの時計は通常、防水設計、ラップトラッキング、心拍数モニタリング、GPS機能、時にはBluetoothを通じたアプリとのスマートな統合を特徴とします。スイムウォッチの必要性は、健康とフィットネスが重視されるようになったことに起因しており、プロのアスリートからレクリエーションのスイマーまでが、パフォーマンス指標を追跡するための技術的支援を求めています。その用途は、競合スポーツやプロのトレーニングでの使用から、個人のフィットネスやレジャースイミングにまで広がっています。主なエンドユースセグメントには、プロ・スイマー、フィットネス愛好家、レクリエーション・スイマーが含まれ、幅広い利用範囲とターゲット市場を提供しています。

市場の洞察によると、フィットネスに対する意識の高まりと技術の進歩が、この業界の主要な成長促進要因となっています。さらに、シンクロナイズドスイミングや競合スイミングイベントの増加が需要を後押ししています。新たなビジネスチャンスは、ハイテクに精通した消費者にアピールする、AI主導の分析や生体認証トラッキングの改善といった高度な機能の統合に起因します。企業は、人間工学に基づいた設計とマルチスポーツへの適応性に重点を置くことで、こうした機会を活用し、スイマーがラップだけでなく健康指標もシームレスに追跡できるようにすることができます。しかし、高い製品コストや潜在的な技術的互換性の問題といった制約が、大きな課題となっています。さらに、技術革新のペースが速いため、競争力を維持するためには、企業が常に適応していく必要があります。

技術革新の主要分野には、バッテリー寿命の向上、水中のさまざまな条件下での測定基準の精度の向上、パーソナライズされたトレーニングの推奨を提供する包括的なデータ・エコシステムの実現などがあります。製品の差別化と環境に優しい素材の開発も、持続可能性に焦点を当てる消費者の高まりを利用した、貴重な研究・イノベーションの手段となり得る。市場はダイナミックであり、急速な技術進歩と多機能性を求める消費者の需要を特徴としています。市場プレーヤーは、技術的および消費者主導の課題に対処しながら、成長の可能性を効果的に活用するための先見的なアプローチを求めています。

市場力学：急速に進化するスイムウォッチ市場の主要市場インサイトを公開

スイムウォッチ市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • フィットネス・ソリューションとしての水泳活動への嗜好の高まり
  • ウォータースポーツ活動に対する消費者の支出の増加
  • 広告やオンラインチャネルによる購買影響力の上昇
• 市場抑制要因
  • 偽造品の流通
• 市場機会
  • スイムウォッチの機能向上
  • スポーツ活動を支援する政府の取り組み
• 市場の課題
  • スイムウォッチに関する制限

ポーターのファイブフォース：スイムウォッチ市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：スイムウォッチ市場における外部からの影響の把握

外部マクロ環境要因は、スイムウォッチ市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析スイムウォッチ市場における競合情勢の把握

スイムウォッチ市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックススイムウォッチ市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、スイムウォッチ市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨スイムウォッチ市場における成功への道筋を描く

スイムウォッチ市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • フィットネスソリューションとしての水泳活動への関心の高まり
    • 水上スポーツ活動への消費者支出の増加
    • 広告とオンラインチャネルによる購買影響力の増大
  • 抑制要因
    • 偽造品の入手可能性
  • 機会
    • スイムウォッチの機能の進化
    • スポーツ活動を支援する政府の取り組み
  • 課題
    • スイムウォッチに関連する制限
• 市場セグメンテーション分析
  • 製品：水泳のパフォーマンス指標と健康データを追跡する機能により、電子水泳用時計の需要が高まっています。
  • 用途：水泳選手のパフォーマンスを追跡し、トレーニングを改善するために、ラップカウントとタイミングに水泳用ウォッチの使用を拡大する
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 スイムウォッチ市場：製品別

• アナログ時計
• 電子時計

第7章 スイムウォッチ市場：用途別

• カロリー追跡
• 距離測定
• 心拍数モニタリング
• ラップカウントとタイミング
• 脳卒中の検出と分析

第8章 スイムウォッチ市場：流通チャネル別

• オフラインチャンネル
• オンラインチャンネル

第9章 南北アメリカのスイムウォッチ市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋のスイムウォッチ市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのスイムウォッチ市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析、2023年
• FPNVポジショニングマトリックス、2023年
• 競合シナリオ分析
  • 水上安全革命：デジタルライフガードとしてのApple Watchの登場
  • Honor、健康モニタリング機能を備えた機能豊富なHonor Choiceスマートウォッチを発表
  • ガーミンの革新的な水泳スピードセンサーモデルの先進的な開発
• 戦略分析と提言

企業一覧

• Amazfit by Zepp Health Corporation, Ltd.
• Apple Inc.
• Armitron
• Boltt Sports Technologies Pvt Ltd.
• Casio Computer Co., Ltd.
• COROS Wearables Inc.
• Fitbit LLC
• Form Athletica Inc.
• Garmin Ltd.
• Honor by Shenzhen Zhixin New Information Technology Co., Ltd.
• Huawei Technologies Co., Ltd.
• Marciano Watches Inc.
• Moov Inc.
• Polar Electro Oy
• Samsung Electronics Co., Ltd.
• SKMEICO
• Soleus
• SUUNTO Oy
• Swimmo Inc.
• Swimovate Ltd.
• Timex Group
• Titan Company Limited
• Wahoo Fitness LLC
• Xiaomi Corporation

LIST OF FIGURES

• FIGURE 1. SWIM WATCH MARKET RESEARCH PROCESS
• FIGURE 2. SWIM WATCH MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL SWIM WATCH MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL SWIM WATCH MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL SWIM WATCH MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL SWIM WATCH MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL SWIM WATCH MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL SWIM WATCH MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL SWIM WATCH MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL SWIM WATCH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL SWIM WATCH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS SWIM WATCH MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS SWIM WATCH MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES SWIM WATCH MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES SWIM WATCH MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC SWIM WATCH MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC SWIM WATCH MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA SWIM WATCH MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA SWIM WATCH MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. SWIM WATCH MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. SWIM WATCH MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. SWIM WATCH MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL SWIM WATCH MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL SWIM WATCH MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL SWIM WATCH MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. SWIM WATCH MARKET DYNAMICS
• TABLE 7. GLOBAL SWIM WATCH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL SWIM WATCH MARKET SIZE, BY ANALOG WATCHES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL SWIM WATCH MARKET SIZE, BY ELECTRONIC WATCHES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL SWIM WATCH MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL SWIM WATCH MARKET SIZE, BY CALORIE TRACKING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL SWIM WATCH MARKET SIZE, BY DISTANCE MEASUREMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL SWIM WATCH MARKET SIZE, BY HEART RATE MONITORING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL SWIM WATCH MARKET SIZE, BY LAP COUNTING AND TIMING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL SWIM WATCH MARKET SIZE, BY STROKE DETECTION AND ANALYSIS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL SWIM WATCH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL SWIM WATCH MARKET SIZE, BY OFFLINE CHANNEL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL SWIM WATCH MARKET SIZE, BY ONLINE CHANNEL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. AMERICAS SWIM WATCH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 20. AMERICAS SWIM WATCH MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 21. AMERICAS SWIM WATCH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 22. AMERICAS SWIM WATCH MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 23. ARGENTINA SWIM WATCH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 24. ARGENTINA SWIM WATCH MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 25. ARGENTINA SWIM WATCH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 26. BRAZIL SWIM WATCH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 27. BRAZIL SWIM WATCH MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 28. BRAZIL SWIM WATCH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 29. CANADA SWIM WATCH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 30. CANADA SWIM WATCH MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 31. CANADA SWIM WATCH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 32. MEXICO SWIM WATCH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 33. MEXICO SWIM WATCH MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 34. MEXICO SWIM WATCH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 35. UNITED STATES SWIM WATCH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 36. UNITED STATES SWIM WATCH MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 37. UNITED STATES SWIM WATCH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 38. UNITED STATES SWIM WATCH MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 39. ASIA-PACIFIC SWIM WATCH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 40. ASIA-PACIFIC SWIM WATCH MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 41. ASIA-PACIFIC SWIM WATCH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 42. ASIA-PACIFIC SWIM WATCH MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 43. AUSTRALIA SWIM WATCH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 44. AUSTRALIA SWIM WATCH MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 45. AUSTRALIA SWIM WATCH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 46. CHINA SWIM WATCH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 47. CHINA SWIM WATCH MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 48. CHINA SWIM WATCH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 49. INDIA SWIM WATCH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 50. INDIA SWIM WATCH MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 51. INDIA SWIM WATCH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 52. INDONESIA SWIM WATCH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 53. INDONESIA SWIM WATCH MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 54. INDONESIA SWIM WATCH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 55. JAPAN SWIM WATCH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 56. JAPAN SWIM WATCH MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 57. JAPAN SWIM WATCH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 58. MALAYSIA SWIM WATCH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 59. MALAYSIA SWIM WATCH MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 60. MALAYSIA SWIM WATCH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 61. PHILIPPINES SWIM WATCH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 62. PHILIPPINES SWIM WATCH MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 63. PHILIPPINES SWIM WATCH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 64. SINGAPORE SWIM WATCH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 65. SINGAPORE SWIM WATCH MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 66. SINGAPORE SWIM WATCH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 67. SOUTH KOREA SWIM WATCH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 68. SOUTH KOREA SWIM WATCH MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 69. SOUTH KOREA SWIM WATCH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 70. TAIWAN SWIM WATCH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 71. TAIWAN SWIM WATCH MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 72. TAIWAN SWIM WATCH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 73. THAILAND SWIM WATCH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 74. THAILAND SWIM WATCH MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 75. THAILAND SWIM WATCH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 76. VIETNAM SWIM WATCH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 77. VIETNAM SWIM WATCH MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 78. VIETNAM SWIM WATCH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 79. EUROPE, MIDDLE EAST & AFRICA SWIM WATCH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 80. EUROPE, MIDDLE EAST & AFRICA SWIM WATCH MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 81. EUROPE, MIDDLE EAST & AFRICA SWIM WATCH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 82. EUROPE, MIDDLE EAST & AFRICA SWIM WATCH MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 83. DENMARK SWIM WATCH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 84. DENMARK SWIM WATCH MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 85. DENMARK SWIM WATCH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 86. EGYPT SWIM WATCH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 87. EGYPT SWIM WATCH MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 88. EGYPT SWIM WATCH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 89. FINLAND SWIM WATCH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 90. FINLAND SWIM WATCH MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 91. FINLAND SWIM WATCH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 92. FRANCE SWIM WATCH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 93. FRANCE SWIM WATCH MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 94. FRANCE SWIM WATCH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 95. GERMANY SWIM WATCH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 96. GERMANY SWIM WATCH MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 97. GERMANY SWIM WATCH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 98. ISRAEL SWIM WATCH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 99. ISRAEL SWIM WATCH MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 100. ISRAEL SWIM WATCH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 101. ITALY SWIM WATCH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 102. ITALY SWIM WATCH MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 103. ITALY SWIM WATCH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 104. NETHERLANDS SWIM WATCH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 105. NETHERLANDS SWIM WATCH MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 106. NETHERLANDS SWIM WATCH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 107. NIGERIA SWIM WATCH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 108. NIGERIA SWIM WATCH MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 109. NIGERIA SWIM WATCH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 110. NORWAY SWIM WATCH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 111. NORWAY SWIM WATCH MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 112. NORWAY SWIM WATCH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 113. POLAND SWIM WATCH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 114. POLAND SWIM WATCH MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 115. POLAND SWIM WATCH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 116. QATAR SWIM WATCH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 117. QATAR SWIM WATCH MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 118. QATAR SWIM WATCH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 119. RUSSIA SWIM WATCH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 120. RUSSIA SWIM WATCH MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 121. RUSSIA SWIM WATCH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 122. SAUDI ARABIA SWIM WATCH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 123. SAUDI ARABIA SWIM WATCH MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 124. SAUDI ARABIA SWIM WATCH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 125. SOUTH AFRICA SWIM WATCH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 126. SOUTH AFRICA SWIM WATCH MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 127. SOUTH AFRICA SWIM WATCH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 128. SPAIN SWIM WATCH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 129. SPAIN SWIM WATCH MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 130. SPAIN SWIM WATCH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 131. SWEDEN SWIM WATCH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 132. SWEDEN SWIM WATCH MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 133. SWEDEN SWIM WATCH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 134. SWITZERLAND SWIM WATCH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 135. SWITZERLAND SWIM WATCH MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 136. SWITZERLAND SWIM WATCH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 137. TURKEY SWIM WATCH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 138. TURKEY SWIM WATCH MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 139. TURKEY SWIM WATCH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 140. UNITED ARAB EMIRATES SWIM WATCH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 141. UNITED ARAB EMIRATES SWIM WATCH MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 142. UNITED ARAB EMIRATES SWIM WATCH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 143. UNITED KINGDOM SWIM WATCH MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 144. UNITED KINGDOM SWIM WATCH MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 145. UNITED KINGDOM SWIM WATCH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 146. SWIM WATCH MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 147. SWIM WATCH MARKET, FPNV POSITIONING MATRIX, 2023

The Swim Watch Market was valued at USD 730.91 million in 2023, expected to reach USD 765.12 million in 2024, and is projected to grow at a CAGR of 4.81%, to USD 1,016.19 million by 2030.

The swim watch market encompasses a diverse range of products designed specifically to aid swimmers in tracking and enhancing their performance. These watches typically feature water-resistant designs, lap tracking, heart rate monitoring, GPS functionality, and sometimes, smart integration with apps through Bluetooth. The necessity for swim watches stems from the growing emphasis on health and fitness, where professional athletes and recreational swimmers alike look for technological aids to track performance metrics. The application extends from use in competitive sports and professional training to personal fitness and leisure swimming. Key end-use segments include professional swimmers, fitness enthusiasts, and recreational swimmers, providing a broad scope of utilization and target markets.

Market insights indicate that increased awareness of fitness and technological advancements are prime growth drivers in this industry. Moreover, the rise of synchronized swimming and competitive swimming events is propelling demand. Emerging opportunities stem from integrating advanced features such as AI-driven analytics and improved biometric tracking, which appeal to tech-savvy consumers. Companies can capitalize on these opportunities by focusing on ergonomic designs and multi-sport adaptability, allowing swimmers to track not only laps but also maintain health metrics seamlessly. However, limitations such as high product cost and potential technological compatibility issues pose significant challenges. Additionally, the rapid pace of innovation will require constant adaptation from companies to stay competitive.

Key areas for innovation include enhancing battery life, improving the accuracy of metrics under varying aquatic conditions, and enabling comprehensive data ecosystems that provide personalized training recommendations. Product differentiation and the development of eco-friendly materials could also serve as valuable research and innovation avenues, tapping into the growing consumer focus on sustainability. The market is dynamic, characterized by rapid technological advancements and consumer demand for multifunctionality, demanding a forward-thinking approach from market players to effectively harness growth potential while addressing technological and consumer-driven challenges.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Swim Watch Market

The Swim Watch Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing preference for swimming activities as a fitness solution
  • Increasing consumer expenditures on water sport activities
  • Rising purchase influence due to advertising and online channels
• Market Restraints
  • Availability of counterfeit products
• Market Opportunities
  • Advancements in features of swim watches
  • Governmental initiatives to support sport activities
• Market Challenges
  • Limitations associated with swim watches

Porter's Five Forces: A Strategic Tool for Navigating the Swim Watch Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Swim Watch Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Swim Watch Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Swim Watch Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Swim Watch Market

A detailed market share analysis in the Swim Watch Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Swim Watch Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Swim Watch Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Swim Watch Market

A strategic analysis of the Swim Watch Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Swim Watch Market, highlighting leading vendors and their innovative profiles. These include Amazfit by Zepp Health Corporation, Ltd., Apple Inc., Armitron, Boltt Sports Technologies Pvt Ltd., Casio Computer Co., Ltd., COROS Wearables Inc., Fitbit LLC, Form Athletica Inc., Garmin Ltd., Honor by Shenzhen Zhixin New Information Technology Co., Ltd., Huawei Technologies Co., Ltd., Marciano Watches Inc., Moov Inc., Polar Electro Oy, Samsung Electronics Co., Ltd., SKMEICO, Soleus, SUUNTO Oy, Swimmo Inc., Swimovate Ltd., Timex Group, Titan Company Limited, Wahoo Fitness LLC, and Xiaomi Corporation.

Market Segmentation & Coverage

This research report categorizes the Swim Watch Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Analog Watches and Electronic Watches.
• Based on Application, market is studied across Calorie Tracking, Distance Measurement, Heart Rate Monitoring, Lap Counting and Timing, and Stroke Detection and Analysis.
• Based on Distribution Channel, market is studied across Offline Channel and Online Channel.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing preference for swimming activities as a fitness solution
    • 5.1.1.2. Increasing consumer expenditures on water sport activities
    • 5.1.1.3. Rising purchase influence due to advertising and online channels
  • 5.1.2. Restraints
    • 5.1.2.1. Availability of counterfeit products
  • 5.1.3. Opportunities
    • 5.1.3.1. Advancements in features of swim watches
    • 5.1.3.2. Governmental initiatives to support sport activities
  • 5.1.4. Challenges
    • 5.1.4.1. Limitations associated with swim watches
• 5.2. Market Segmentation Analysis
  • 5.2.1. Product: Increasing demand for electronic swim watches due to their functionality in tracking swim performance metrics and health data
  • 5.2.2. Application: Widening use of swim watched for lap counting and timing to track the performance of swimmers and improve their training
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Swim Watch Market, by Product

• 6.1. Introduction
• 6.2. Analog Watches
• 6.3. Electronic Watches

7. Swim Watch Market, by Application

• 7.1. Introduction
• 7.2. Calorie Tracking
• 7.3. Distance Measurement
• 7.4. Heart Rate Monitoring
• 7.5. Lap Counting and Timing
• 7.6. Stroke Detection and Analysis

8. Swim Watch Market, by Distribution Channel

• 8.1. Introduction
• 8.2. Offline Channel
• 8.3. Online Channel

9. Americas Swim Watch Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Swim Watch Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Swim Watch Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. Revolutionizing Aquatic Safety: The Advent of Apple Watch as a Digital Lifeguard
  • 12.3.2. Honor Unveils the Feature-Rich Honor Choice Smartwatch with Health Monitoring Capabilities
  • 12.3.3. Advanced Development of Garmin's Innovative Swim Speed Sensor Models
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Amazfit by Zepp Health Corporation, Ltd.
• 2. Apple Inc.
• 3. Armitron
• 4. Boltt Sports Technologies Pvt Ltd.
• 5. Casio Computer Co., Ltd.
• 6. COROS Wearables Inc.
• 7. Fitbit LLC
• 8. Form Athletica Inc.
• 9. Garmin Ltd.
• 10. Honor by Shenzhen Zhixin New Information Technology Co., Ltd.
• 11. Huawei Technologies Co., Ltd.
• 12. Marciano Watches Inc.
• 13. Moov Inc.
• 14. Polar Electro Oy
• 15. Samsung Electronics Co., Ltd.
• 16. SKMEICO
• 17. Soleus
• 18. SUUNTO Oy
• 19. Swimmo Inc.
• 20. Swimovate Ltd.
• 21. Timex Group
• 22. Titan Company Limited
• 23. Wahoo Fitness LLC
• 24. Xiaomi Corporation