男性用グルーミング製品市場レポート：製品別、価格帯別、流通チャネル別、地域別、2024-2032

世界の男性用グルーミング製品市場規模は、2023年に852億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけてCAGR 6.3％を示し、2032年までに1,489億米ドルに達すると予測しています。身だしなみを整えることを重視する男性の個人衛生に対する意識の高まり、男性特有のスキンケアやヘアケアに特化した専門製品の入手の容易さ、ソーシャルメディアや有名人の推薦の影響力の高まり、さまざまな小売チャネルの拡大などが、市場を促進している要因のいくつかです。

男性用グルーミング製品は、男性の外見と衛生状態を向上させ、維持するためにデザインされた特別なパーソナル・ケア・アイテムです。これらの製品は、シェービングクリームやカミソリから、シャンプー、コンディショナー、スキンケア製品まで多岐にわたる。これらの製品は、皮膚や毛髪との相互作用により、オイルコントロール、保湿、毛髪強化など、男性に合わせたソリューションを提供します。男性層に特化した処方が特徴で、男性特有の肌や髪のニーズを満たすために、さまざまな成分が配合されています。これらの製品の特性は、多くの場合、保湿、栄養補給、環境要因からの保護を提供し、身だしなみを整えることを目的としています。

世界市場の主な原動力は、身だしなみを整えることを重視する男性の間で、個人衛生に対する意識が高まっていることです。これに伴い、男性特有のスキンケアやヘアケアのニーズに特化した専用製品が容易に入手できるようになったことも、市場に弾みをつけています。さらに、ソーシャルメディアや有名人の推薦の影響力の高まりと、さまざまな小売チャネルの拡大が、これらの製品へのアクセス性と魅力の向上をもたらしています。また、革新的な製品の創出につながる広範な研究開発（R&D）活動も、市場にプラスの影響を与えています。その他、男性に特化したブランドの設立、男性のセルフケアに対する文化的な変化、都市部の男性が直面する多忙な生活や特殊な環境要因に対応する製品へのニーズなどが、市場に貢献しています。

男性用グルーミング製品の市場動向と促進要因：

カスタマイズ・ソリューションの出現

男性用グルーミング製品市場におけるカスタマイズ・ソリューションの出現は画期的な進歩です。消費者は、自分特有の肌タイプ、髪質、個人的嗜好に特化した製品を求めるようになっています。このような需要に応えるため、各ブランドは現在、個人の評価や要求に基づいて作成されたパーソナライズされたシェービング・キット、ヘアケア・レジーム、スキンケア製品など、オーダーメイドのソリューションを提供しています。このようなパーソナライゼーションは、消費者体験を向上させるだけでなく、顧客が自分専用にデザインされた製品により強いつながりを感じることで、ブランド・ロイヤルティを構築します。さらに、カスタマイズされたソリューションによって、メーカーは消費者をより深く理解することができ、ターゲットとする消費者により強く響く製品を革新的に開発することができます。製品を個々のニーズや関心事に密接に合わせることで、消費者の関与と満足度が高まり、最終的に市場の成長と拡大に拍車をかけています。

テクノロジーとイノベーションの統合の高まり

男性用グルーミング業界では、テクノロジーとイノベーションの融合が進み、男性のパーソナルケアへの取り組み方が再定義されつつあります。センサーを搭載したスマートなカミソリから、バーチャルな相談や個別のアドバイスを提供するグルーミング・アプリまで、テクノロジーはグルーミングをより身近で効率的、魅力的なものにしています。さらに、定期購入サービスのようなイノベーションは、購入と補充のプロセスを簡素化し、男性が簡単にグルーミングの習慣を維持できるようにしています。テクノロジーの導入は単なる動向ではなく、業界の運営方法の転換を意味し、消費者と新しく刺激的な方法でつながっています。この技術的変革は、テクノロジーに精通した世代にアピールし、彼らのグルーミング体験に利便性と新しさを加えることで、世界レベルでの市場のさらなる成長を促す重要な要因となっています。

社会規範と認識のパラダイムシフト

男性のグルーミングを取り巻く社会規範や認識の変化は、市場の展望を再構築する上で重要な役割を果たしています。社会の進歩に伴い、かつては男性のグルーミングを限られた製品群に限定していた伝統的な考え方が侵食されつつあります。今日では、身だしなみを整えることはもはや女性的な行為としてのみ見なされることはなく、より多くの男性が広範なセルフケアの習慣を受け入れています。この変化は、メディアの表現、有名人の影響、そして個性と自己表現を認め祝福する一般的な文化的進化によって促進されています。その結果、男性は、より幅広いグルーミング製品を探求し、使用することに快感を覚えるようになっています。この社会的態度の変化は、男性グルーミング市場のイメージを向上させるだけでなく、新たな消費者層への扉を開き、グルーミング製品のさらなる探求と使用を促進しています。この大きな変化は、市場の継続的成長にとって不可欠です。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査目的
• 利害関係者
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要産業動向

第5章 男性用グルーミング製品の世界市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場内訳：製品別
• 市場内訳：流通チャネル別
• 市場内訳：価格帯別
• 市場内訳：地域別
• 市場予測
• SWOT分析
  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威
• バリューチェーン分析
  • 概要
  • 研究開発
  • 原料調達
  • 製造
  • マーケティング
  • 流通
  • 最終用途
• ポーターのファイブフォース分析
  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威
• 価格分析
  • 主要価格指標
  • 価格構造
  • マージン分析

第6章 市場内訳：製品別

• 男性用化粧品
  • 市場動向
  • 市場予測
• 電気製品
  • 市場動向
  • 市場予測
• アフターシェーブローション
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第7章 市場内訳：価格帯別

• マスプロダクト
  • 市場動向
  • 市場予測
• プレミアム製品
  • 市場動向
  • 市場予測

第8章 市場内訳：流通チャネル別

• スーパーマーケットとハイパーマーケット
  • 市場動向
  • 市場予測
• 薬局店舗
  • 市場動向
  • 市場予測
• オンラインストア
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第9章 市場内訳：地域別

• 欧州
  • 市場動向
  • 市場予測
• 北米
  • 市場動向
  • 市場予測
• アジア太平洋
  • 市場動向
  • 市場予測
• 中東・アフリカ地域
  • 市場動向
  • 市場予測
• ラテンアメリカ
  • 市場動向
  • 市場予測

第10章 男性用グルーミング製品の製造工程

• 製品概要
• 原材料の要件
• 製造プロセス
• 主な成功要因とリスク要因

第11章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Procter & Gamble Company
  • Unilever PLC
  • Edgewell Personal Care Company
  • Beiersdorf AG
  • LVMH Moet Hennessy-Louis Vuitton SE
  • L'Oreal SA
  • Coty, Inc.
  • Natura Cosmeticos SA（NATURA）
  • PUIG, SL
  • Koninklijke Philips NV
  • Panasonic Corporation

List of Figures

• Figure 1: Global: Male Grooming Products Market: Major Drivers and Challenges
• Figure 2: Global: Male Grooming Products Market: Sales Value (in Billion US$), 2018-2023
• Figure 3: Global: Male Grooming Products Market: Breakup by Product (in %), 2023
• Figure 4: Global: Male Grooming Products Market: Breakup by Distribution Channel (in %), 2023
• Figure 5: Global: Male Grooming Products Market: Breakup by Price Range (in %), 2023
• Figure 6: Global: Male Grooming Products Market: Breakup by Region (in %), 2023
• Figure 7: Global: Male Grooming Products Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 8: Global: Male Grooming Products Industry: SWOT Analysis
• Figure 9: Global: Male Grooming Products Industry: Value Chain Analysis
• Figure 10: Global: Male Grooming Products Industry: Porter's Five Forces Analysis
• Figure 11: Global: Male Grooming Products (Male Toiletries) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 12: Global: Male Grooming Products (Male Toiletries) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 13: Global: Male Grooming Products (Electrical Products) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 14: Global: Male Grooming Products (Electrical Products) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 15: Global: Male Grooming Products (After Shave Lotions) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 16: Global: Male Grooming Products (After Shave Lotions) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 17: Global: Male Grooming Products (Other Products) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 18: Global: Male Grooming Products (Other Products) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 19: Global: Male Grooming Products (Mass Products) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 20: Global: Male Grooming Products (Mass Products) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 21: Global: Male Grooming Products (Premium Products) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 22: Global: Male Grooming Products (Premium Products) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 23: Global: Male Grooming Products Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2018 & 2023
• Figure 24: Global: Male Grooming Products Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2024-2032
• Figure 25: Global: Male Grooming Products Market: Sales through Pharmacy Stores (in Million US$), 2018 & 2023
• Figure 26: Global: Male Grooming Products Market Forecast: Sales through Pharmacy Stores (in Million US$), 2024-2032
• Figure 27: Global: Male Grooming Products Market: Sales through Online Stores (in Million US$), 2018 & 2023
• Figure 28: Global: Male Grooming Products Market Forecast: Sales through Online Stores (in Million US$), 2024-2032
• Figure 29: Global: Male Grooming Products Market: Sales through Other Distribution Channels (in Million US$), 2018 & 2023
• Figure 30: Global: Male Grooming Products Market Forecast: Sales through Other Distribution Channels (in Million US$), 2024-2032
• Figure 31: Europe: Male Grooming Products Market: Sales Value (in Million US$), 2018 & 2023
• Figure 32: Europe: Male Grooming Products Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 33: North America: Male Grooming Products Market: Sales Value (in Million US$), 2018 & 2023
• Figure 34: North America: Male Grooming Products Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 35: Asia Pacific: Male Grooming Products Market: Sales Value (in Million US$), 2018 & 2023
• Figure 36: Asia Pacific: Male Grooming Products Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 37: Middle East and Africa: Male Grooming Products Market: Sales Value (in Million US$), 2018 & 2023
• Figure 38: Middle East and Africa: Male Grooming Products Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 39: Latin America: Male Grooming Products Market: Sales Value (in Million US$), 2018 & 2023
• Figure 40: Latin America: Male Grooming Products Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 41: Male Grooming Products Manufacturing: Detailed Process Flow

List of Tables

• Table 1: Global: Male Grooming Products Market: Key Industry Highlights, 2023 and 2032
• Table 2: Global: Male Grooming Products Market Forecast: Breakup by Product (in Million US$), 2024-2032
• Table 3: Global: Male Grooming Products Market Forecast: Breakup by Price Range (in Million US$), 2024-2032
• Table 4: Global: Male Grooming Products Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
• Table 5: Global: Male Grooming Products Market Forecast: Breakup by Region (in Million US$), 2024-2032
• Table 6: Male Grooming Products Manufacturing: Raw Material Requirements
• Table 7: Global: Male Grooming Products Market: Competitive Structure
• Table 8: Global: Male Grooming Products Market: Key Players

The global male grooming products market size reached US$ 85.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 148.9 Billion by 2032, exhibiting a CAGR of 6.3% during 2024-2032. The increasing awareness about personal hygiene among men with an emphasis on a well-groomed appearance, the easy availability of specialized products catering specifically to men's unique skin and hair care, and the growing influence of social media and celebrity endorsements, along with the expansion of various retail channels represent some of the factors that are propelling the market.

Male grooming products are specialized personal care items designed to enhance and maintain the physical appearance and hygiene of men. These products range from shaving creams and razors to shampoos, conditioners, and skin-care products. Their working mechanism involves interaction with the skin and hair, offering tailored solutions such as oil control, moisturization, or hair strengthening. Characterized by their formulation to cater specifically to the male demographic, they include a diverse array of ingredients to meet the unique skin and hair needs of men. The properties of these products often provide hydration, nourishment, and protection against environmental factors, aiming for a well-groomed appearance.

The global market is primarily driven by the increasing awareness about personal hygiene among men with an emphasis on a well-groomed appearance. In line with this, the easy availability of specialized products catering specifically to men's unique skin and hair care needs is also providing an impetus to the market. Moreover, the growing influence of social media and celebrity endorsements, along with the expansion of various retail channels, are resulting in higher accessibility and attraction to these products. Also, the extensive research and development (R&D) activities leading to the creation of innovative products are impacting the market positively. Some of the other factors contributing to the market include the establishment of male-focused brands, a cultural shift towards self-care among men, and the need for products that cater to the busy lives and specific environmental factors faced by urban males.

Male Grooming Products Market Trends/Drivers:

The emergence of customized solutions

The emergence of customized solutions in the male grooming products market has been a groundbreaking advancement. Consumers increasingly seek products that cater specifically to their unique skin types, hair textures, and personal preferences. To meet this demand, brands are now offering tailored solutions, such as personalized shaving kits, hair care regimes, or skin care products created based on individual assessments and requirements. This personalization not only enhances the consumer experience but also builds brand loyalty, as customers feel a stronger connection to products designed exclusively for them. Moreover, customized solutions allow manufacturers to understand their consumers better, enabling them to innovate and develop products that resonate more strongly with their target audience. By aligning the products closely with individual needs and concerns, the market is witnessing increased consumer engagement and satisfaction, ultimately fueling its growth and expansion.

Rising integration of technology and innovation

The rising integration of technology and innovation in the male grooming industry is redefining the way men approach personal care. From smart razors equipped with sensors to grooming apps that offer virtual consultations and personalized advice, technology is making grooming more accessible, efficient, and engaging. Furthermore, innovations such as subscription-based services are simplifying the purchase and replenishment process, allowing men to maintain their grooming routine effortlessly. The infusion of technology is not merely a trend; it represents a shift in how the industry operates, connecting with consumers in new and exciting ways. This technological transformation is appealing to a tech-savvy generation, adding convenience and novelty to their grooming experience, thus becoming a significant factor in driving further growth in the market on a global level.

The paradigm shift in social norms and perceptions

The changing social norms and perceptions surrounding male grooming are playing a significant role in reshaping the market landscape. As society progresses, traditional views that once restricted male grooming to a limited set of products are eroding. Nowadays, grooming is no longer viewed solely as a feminine practice, and more men are embracing extensive self-care routines. This shift is facilitated by media representation, celebrity influence, and general cultural evolution that recognizes and celebrates individuality and self-expression. As a result, men are feeling more comfortable exploring and using a broader range of grooming products. This change in societal attitudes is not only enhancing the image of the male grooming market but also opening doors to new consumer segments and promoting further exploration and use of grooming products. This profound shift is vital for the continued growth of the market.

Male Grooming Products Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global male grooming products market report, along with forecasts at the global and regional levels from 2024-2032. Our report has categorized the market based on product, price range and distribution channel.

Breakup by Product:

Male Toiletries

Electrical Products

After Shave Lotions

Others

Male toiletries represents the largest market segment

The report has provided a detailed breakup and analysis of the market based on the product. This includes This includes male toiletries, electrical products, after shave lotions, and others. According to the report, male toiletries represented the largest segment.

The male toiletries segment is driven by a growing consciousness among men about personal hygiene and appearance. Brands are focusing on introducing specialized products that cater specifically to men's skincare and grooming needs. The rise in urbanization and an increase in disposable incomes has contributed to a growing demand for male toiletries. Advertisements and celebrity endorsements have played a significant role in normalizing and promoting male grooming habits. Furthermore, the emergence of online retail platforms has made these products more accessible, stimulating growth in this segment.

On the other hand, the growth in the electrical products and after shave lotions segments are primarily driven by the rise in grooming consciousness among men and the availability of technologically advanced products. Increased disposable income and the influence of fashion trends have also made these products more accessible to the general public. The fusion of convenience and personal care efficacy in these products has additionally encouraged more males to incorporate them into their daily grooming routines.

Breakup by Price Range:

Mass Products

Premium Products

Mass products represents the largest market segment

The report has provided a detailed breakup and analysis of the market based on the price range. This includes mass products and premium products. According to the report, mass products represented the largest segment.

The mass products segment is propelled by a growing demand for affordable and readily available grooming solutions. The presence of multinational brands offering a range of products at different price points has made grooming products accessible to a wider demographic. Technological advancements in manufacturing have allowed for cost-effective production, contributing to the affordability of mass products. An increase in awareness about personal grooming, coupled with the availability of these products in various retail channels, has further boosted the segment. Moreover, targeted marketing strategies and promotional campaigns have successfully reached a broader consumer base, enhancing the growth of the mass products segment.

On the other hand, the premium products segment is experiencing growth due to a shift in consumer preference towards high-quality and luxury grooming items. The perception of premium products as a status symbol, along with the increase in brand consciousness and consumer willingness to invest in self-care, has propelled this segment. Manufacturers capitalizing on this trend with targeted marketing strategies and offering unique, high-end products have further accelerated its growth.

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Pharmacy Stores

Online Stores

Others

Supermarkets and hypermarkets accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, pharmacy stores, online stores, and others. According to the report, supermarkets and hypermarkets represented the largest segment.

The growth in supermarkets and hypermarkets as a key channel for the male grooming products market is linked to the convenience they offer through a wide variety of product choices. Customer preference for physical examination of products and the opportunity to compare different brands and prices in one location fuels this segment. Strategic locations of supermarkets and hypermarkets in urban and suburban areas make them accessible to a large population. In-store promotions and discounts are also effective in attracting consumers to these retail spaces. Additionally, trained staff in these stores who assist with product information and selection play a vital role in encouraging purchases.

On the other hand, the expansion of pharmacy stores and online stores in the male grooming market can be attributed to the diverse and widespread distribution channels catering to different customer needs. The convenience and accessibility of online shopping platforms have particularly appealed to a tech-savvy generation, while traditional brick-and-mortar stores continue to be trusted sources for product purchases. Collaborations between retailers and manufacturers to enhance customer experience, along with tailored marketing efforts for various sales channels, are collectively boosting this segment.

Breakup by Region:

Asia Pacific

North America

Europe

Middle East and Africa

Latin America

Europe exhibits a clear dominance, accounting for the largest male grooming products market share

The report has also provided a comprehensive analysis of all the major regional markets, which include Asia Pacific; North America; Europe; the Middle East and Africa; and Latin America. According to the report, Europe accounted for the largest market share.

The market in Europe is driven by a rich tradition of personal care and grooming, combined with a strong focus on quality and innovation. The presence of numerous established brands and the high purchasing power of consumers supports the growth in this market. Awareness campaigns and advertising strategies targeted at European males have contributed to changing attitudes towards grooming and personal care.

The rise in eCommerce and digital platforms has expanded the reach of products to remote areas, enhancing market growth. Additionally, societal trends towards embracing diversity in appearance and the influence of fashion and lifestyle in European cultures have spurred demand. Regulatory policies that encourage the use of natural and organic ingredients resonate with consumer preferences in Europe, further driving the market.

Furthermore, environmental consciousness and the demand for sustainable products have also led to innovation in packaging and product formulation, strengthening the European market segment. Lastly, collaborations between local and international brands provide a wide array of choices, appealing to different consumer needs and preferences, thereby boosting the male grooming products market in the Europe region.

Competitive Landscape:

The key players are continually introducing new and technologically advanced products to by heavily investing in research and development (R&D) activities to meet consumer demands. The expansion of distribution channels, both online and offline, is a critical strategy taken by the major companies, which is leading to higher product accessibility and a broader consumer base. Additionally, they are taking sustainability initiatives, including the development of products with natural ingredients and eco-friendly packaging, to appeal to environmentally conscious consumers. The prominent players are also focusing on customization and personalization, such as offering personalized products and services, to help create a connected customer experience. Furthermore, strategic mergers, acquisitions, and partnerships are being utilized by the major players to enhance product portfolios and gain access to new markets. They are also employing targeted marketing campaigns and building strong brand identities to reach different segments of the market.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Procter & Gamble Company

Unilever PLC

Edgewell Personal Care Company

Beiersdorf AG

LVMH Moet Hennessy - Louis Vuitton SE

L'Oreal SA

Coty, Inc.

Natura Cosmeticos SA (NATURA)

PUIG, SL

Koninklijke Philips NV

Panasonic Corporation

Recent Developments:

In October 2021, Braun, a subsisary of Procter & Gamble Company launched the Series 9 Pro in its portfolio of world-class shavers. Braun's Series 9 Pro is the only shaver to feature the new ProLift Trimmer, which gently lifts and cuts more hair in every stroke and improves the shaver's ability to glide over the skin with a low level of friction, providing a pleasant and superior feel against the skin.

In December 2022, Edgewell Personal Care Company announced that its Private Label business unit, previously known as Private Brands Group, is now Edgewell Custom Brands. Formerly known as Personna.com, the new website can now be found at EdgewellCustomBrands.com.

In December 2022, Beiersdorf AG announced that it has acquired a majority stake in S-Biomedic NV, Belgium, a life-science company and frontrunner in the field of skin microbiome research. S-Biomedic will continue to be managed as a standalone entity under Beiersdorf's existing microbiome program and will complement the company's own research activities in this field.

Key Questions Answered in This Report

• 1. What was the size of the global male grooming products market in 2023?
• 2. What is the expected growth rate of the global male grooming products market during 2024-2032?
• 3. What are the key factors driving the global male grooming products market?
• 4. What has been the impact of COVID-19 on the global male grooming products market?
• 5. What is the breakup of the global male grooming products market based on the product?
• 6. What is the breakup of the global male grooming products market based on the price range?
• 7. What is the breakup of the global male grooming products market based on the distribution channel?
• 8. What are the key regions in the global male grooming products market?
• 9. Who are the key players/companies in the global male grooming products market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Male Grooming Products Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Breakup by Product
• 5.5 Market Breakup by Distribution Channel
• 5.6 Market Breakup by Price Range
• 5.7 Market Breakup by Region
• 5.8 Market Forecast
• 5.9 SWOT Analysis
  • 5.9.1 Overview
  • 5.9.2 Strengths
  • 5.9.3 Weaknesses
  • 5.9.4 Opportunities
  • 5.9.5 Threats
• 5.10 Value Chain Analysis
  • 5.10.1 Overview
  • 5.10.2 Research and Development
  • 5.10.3 Raw Material Procurement
  • 5.10.4 Manufacturing
  • 5.10.5 Marketing
  • 5.10.6 Distribution
  • 5.10.7 End-Use
• 5.11 Porters Five Forces Analysis
  • 5.11.1 Overview
  • 5.11.2 Bargaining Power of Buyers
  • 5.11.3 Bargaining Power of Suppliers
  • 5.11.4 Degree of Competition
  • 5.11.5 Threat of New Entrants
  • 5.11.6 Threat of Substitutes
• 5.12 Price Analysis
  • 5.12.1 Key Price Indicators
  • 5.12.2 Price Structure
  • 5.12.3 Margin Analysis

6 Market Breakup by Product

• 6.1 Male Toiletries
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Electrical Products
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 After Shave Lotions
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Others
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast

7 Market Breakup by Price Range

• 7.1 Mass Products
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Premium Products
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast

8 Market Breakup by Distribution Channel

• 8.1 Supermarkets and Hypermarkets
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Pharmacy Stores
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Online Stores
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 Others
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast

9 Market Breakup by Region

• 9.1 Europe
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 North America
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Asia Pacific
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast
• 9.4 Middle East and Africa
  • 9.4.1 Market Trends
  • 9.4.2 Market Forecast
• 9.5 Latin America
  • 9.5.1 Market Trends
  • 9.5.2 Market Forecast

10 Male Grooming Products Manufacturing Process

• 10.1 Product Overview
• 10.2 Raw Material Requirements
• 10.3 Manufacturing Process
• 10.4 Key Success and Risk Factors

11 Competitive Landscape

• 11.1 Market Structure
• 11.2 Key Players
• 11.3 Profiles of Key Players
  • 11.3.1 Procter & Gamble Company
  • 11.3.2 Unilever PLC
  • 11.3.3 Edgewell Personal Care Company
  • 11.3.4 Beiersdorf AG
  • 11.3.5 LVMH Moet Hennessy - Louis Vuitton SE
  • 11.3.6 L'Oreal SA
  • 11.3.7 Coty, Inc.
  • 11.3.8 Natura Cosmeticos SA (NATURA)
  • 11.3.9 PUIG, SL
  • 11.3.10 Koninklijke Philips NV
  • 11.3.11 Panasonic Corporation