Product Code: GVR-4-68040-052-0
U.S. Dietary Supplements Market Summary
The U.S. dietary supplements market size was estimated at USD 63.92 billion in 2024 and is projected to reach USD 124.22 billion by 2033, growing at a CAGR of 7.7% from 2025 to 2033. The market is primarily driven by rising health consciousness, an aging population, an increasing prevalence of lifestyle-related conditions, and a growing focus on preventive healthcare.
Consumers are proactively seeking ways to boost immunity, improve mental well-being, manage stress, and support overall health, especially after the COVID-19 pandemic. In addition, the popularity of fitness and wellness culture, coupled with greater access to health information through digital platforms, has empowered individuals to take control of their nutritional needs. The expansion of e-commerce, advancements in personalized nutrition, and the availability of innovative product formats like gummies and functional beverages have further fueled market growth. Nutraceuticals are active components that offer various health benefits. Owing to their safety profile, nutritional benefits, and therapeutic effects, nutraceutical products have gained recognition across the globe. They are known to provide nutrition, support therapy for treatment, prevent a wide range of diseases, and reduce side effects caused by cancer radiotherapy and chemotherapy.
Health and wellness awareness has risen significantly among consumers adopting supplements that align with their goals of staying healthy and fit. As a result, the U.S. dietary supplements industry is poised for continued expansion. Supplement brands and entrepreneurs closely monitor these shifts, identifying new product opportunities within this dynamic sector. In addition, consumers are actively seeking supplement solutions to address evolving lifestyles and cope with heightened stress levels. Consumers further believe that dietary supplements are essential and help in maintaining health.
The demand for immune-boosting supplements has surged, driven by concerns about COVID-19, diabetes, and other infectious diseases. Particularly popular are supplements targeting respiratory health. In addition, the trend of stress, sleep, and mental health support has gained momentum, with consumers seeking convenient solutions to enhance mood and overall well-being. This has resulted in a demand for supplements that address these concerns.
Herbal supplements, including Ginseng, Ashwagandha, Bacopa, and Lion's Mane, alongside ingredients such as melatonin, valerian root, glycine, and B complex vitamins, are experiencing increased popularity in the U.S. as they support cognitive health, stress relief, and better sleep.
U.S. Dietary Supplements Market Report Segmentation
This report forecasts revenue growth at country levels and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2018 to 2033. For this study, Grand View Research has segmented the U.S. dietary supplements market based on product, type, form, application, end user, distribution channel, product-form, form-end user, and form-application:
- Ingredients Outlook (Revenue, USD Million, 2018 - 2030)
- Vitamin
- Multivitamin
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin K
- Vitamin E
- Botanicals
- Minerals
- Calcium
- Potassium
- Magnesium
- Iron
- Zinc
- Others (Selenium, Chromium, Copper)
- Proteins & Amino Acids
- Fibers & Specialty Carbohydrates
- Omega Fatty Acids
- Probiotics
- Prebiotics & Postbiotics
- Others
- Form Outlook (Revenue, USD Million, 2018 - 2030)
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Type Outlook (Revenue, USD Million, 2018 - 2030)
- OTC
- Prescribed
- Application Outlook (Revenue, USD Million, 2018 - 2030)
- Energy & Weight Management
- General Health
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
- End Use Outlook (Revenue, USD Million, 2018 - 2030)
- Adults
- Millennials
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen X
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen Z
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Boomers
- Male
- Female
- Geriatric
- Children
- Infants
- Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
- Offline
- Hypermarkets/Supermarkets
- Pharmacies
- Specialty Stores
- Practitioner
- Others (Direct to Consumer, MLM)
- Online
- Product-Form Outlook (Revenue, USD Billion, 2018 - 2033)
- Vitamin
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Multivitamin
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Vitamin A
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Vitamin B
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Vitamin C
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Vitamin D
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Vitamin K
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Vitamin E
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Mineral
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Calcium
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Potassium
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Magnesium
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Iron
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Zinc
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Others (selenium, chromium, copper)
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Botanicals
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Protein & amino acids
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Collagen
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Others
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Fibers & Specialty Carbohydrates
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Omega Fatty Acids
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Probiotics
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Prebiotics & Postbiotics
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Others
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Form-End User Outlook (Revenue, USD Billion, 2018 - 2033)
- Tablets
- Adults
- Millennials
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen X
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen Z
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Boomers
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Geriatric
- Children
- Infants
- Capsules
- Adults
- Millennials
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen X
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen Z
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Boomers
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Geriatric
- Children
- Infants
- Softgels
- Adults
- Millennials
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen X
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen Z
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Boomers
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Geriatric
- Children
- Infants
- Powders
- Adults
- Millennials
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen X
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen Z
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Boomers
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Geriatric
- Children
- Infants
- Gummies
- Adults
- Millennials
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen X
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen Z
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Boomers
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Geriatric
- Children
- Infants
- Liquid
- Adults
- Millennials
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen X
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen Z
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Boomers
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Geriatric
- Children
- Infants
- Others
- Adults
- Millennials
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen X
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen Z
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Boomers
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Geriatric
- Children
- Infants
- Form-Application Outlook (Revenue, USD Billion, 2018 - 2033)
- Tablets
- Energy & Weight Management
- General Health
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
- Capsules
- Energy & Weight Management
- General Health
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
- Softgels
- Energy & Weight Management
- General Health
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
- Powders
- Energy & Weight Management
- General Health
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
- Gummies
- Energy & Weight Management
- General Health
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
- Liquid
- Energy & Weight Management
- General Health
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
- Others
- Energy & Weight Management
- General Health
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Ingredients Outlook
- 2.3. Type Outlook
- 2.4. Form Outlook
- 2.5. Application Outlook
- 2.6. End User Outlook
- 2.7. Distribution Channel Outlook
- 2.8. Product-Form Outlook
- 2.9. Form-End User Outlook
- 2.10. Form-Application Outlook
- 2.11. Regional Outlook
Chapter 3. Dietary Supplements Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.2. Penetration and Growth Prospect Mapping
- 3.3. Industry Value Chain Analysis
- 3.3.1. Manufacturing & Technology Trends
- 3.3.2. Sales Channel Analysis
- 3.3.3. Profit Margin Analysis
- 3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Industry Challenges
- 3.4.4. Industry Opportunities
- 3.5. Business Environment Analysis
- 3.5.1. Industry Analysis - Porter's
- 3.6. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends and Preferences
- 4.3. Factors Affecting Buying Decision
- 4.4. Consumer Ingredients Adoption
- 4.5. Observations & Recommendations
Chapter 5. Dietary Supplements Market: Ingredients Estimates & Trend Analysis
- 5.1. Ingredients Movement Analysis & Market Share, 2024 & 2033
- 5.2. Vitamin
- 5.2.1. Market estimates and forecast, 2018 - 2033 (USD Billion)
- 5.2.2. Multivitamin
- 5.2.3. Vitamin A
- 5.2.4. Vitamin B
- 5.2.5. Vitamin C
- 5.2.6. Vitamin D
- 5.2.7. Vitamin K
- 5.2.8. Vitamin E
- 5.2.9. Botanicals
- 5.2.10. Market estimates and forecast, 2018 - 2033 (USD Billion)
- 5.3. Minerals
- 5.3.1. Market estimates and forecast, 2018 - 2033 (USD Billion)
- 5.3.2. Calcium
- 5.3.3. Potassium
- 5.3.4. Magnesium
- 5.3.5. Iron
- 5.3.6. Zinc
- 5.3.7. Others
- 5.4. Proteins & Amino Acids
- 5.4.1. Market estimates and forecast, 2018 - 2033 (USD Billion)
- 5.4.2. Collagen
- 5.4.3. Others
- 5.5. Fibers & Specialty Carbohydrates
- 5.5.1. Market estimates and forecast, 2018 - 2033 (USD Billion)
- 5.6. Omega Fatty Acids
- 5.6.1. Market estimates and forecast, 2018 - 2033 (USD Billion)
- 5.7. Probiotics
- 5.7.1. Market estimates and forecast, 2018 - 2033 (USD Billion)
- 5.8. Prebiotics & Postbiotics
- 5.8.1. Market estimates and forecast, 2018 - 2033 (USD Billion)
- 5.9. Others
- 5.9.1. Market estimates and forecast, 2018 - 2033 (USD Billion)
Chapter 6. Dietary Supplements Market: Type Estimates & Trend Analysis
- 6.1. Type Movement Analysis & Market Share, 2024 & 2033
- 6.2. OTC
- 6.2.1. Market estimates and forecast, 2018 - 2033 (USD Billion)
- 6.3. Prescribed
- 6.3.1. Market estimates and forecast, 2018 - 2033 (USD Billion)
Chapter 7. Dietary Supplements Market: Form Estimates & Trend Analysis
- 7.1. Form Movement Analysis & Market Share, 2024 & 2033
- 7.2. Tablets
- 7.2.1. Market estimates and forecast, 2018 - 2033 (USD Billion)
- 7.3. Capsules
- 7.3.1. Market estimates and forecast, 2018 - 2033 (USD Billion)
- 7.4. Softgels
- 7.4.1. Market estimates and forecast, 2018 - 2033 (USD Billion)
- 7.5. Powder
- 7.5.1. Market estimates and forecast, 2018 - 2033 (USD Billion)
- 7.6. Gummies
- 7.6.1. Market estimates and forecast, 2018 - 2033 (USD Billion)
- 7.7. Liquid
- 7.7.1. Market estimates and forecast, 2018 - 2033 (USD Billion)
- 7.8. Others
- 7.8.1. Market estimates and forecast, 2018 - 2033 (USD Billion)
Chapter 8. Dietary Supplements Market: Application Estimates & Trend Analysis
- 8.1. Application Movement Analysis & Market Share, 2024 & 2033
- 8.2. Energy & Weight Management
- 8.2.1. Market estimates and forecast, 2018 - 2033 (USD Billion)
- 8.3. General Health
- 8.3.1. Market estimates and forecast, 2018 - 2033 (USD Billion)
- 8.4. Bone & Joint Health
- 8.4.1. Market estimates and forecast, 2018 - 2033 (USD Billion)
- 8.5. Gastrointestinal Health
- 8.5.1. Market estimates and forecast, 2018 - 2033 (USD Billion)
- 8.6. Immunity
- 8.6.1. Market estimates and forecast, 2018 - 2033 (USD Billion)
- 8.7. Cardiac Health
- 8.7.1. Market estimates and forecast, 2018 - 2033 (USD Billion)
- 8.8. Diabetes
- 8.8.1. Market estimates and forecast, 2018 - 2033 (USD Billion)
- 8.9. Anti-cancer
- 8.9.1. Market estimates and forecast, 2018 - 2033 (USD Billion)
- 8.10. Lungs Detox/Cleanse
- 8.10.1. Market estimates and forecast, 2018 - 2033 (USD Billion)
- 8.11. Skin/ Hair/ Nails
- 8.11.1. Market estimates and forecast, 2018 - 2033 (USD Billion)
- 8.12. Sexual Health
- 8.12.1. Market estimates and forecast, 2018 - 2033 (USD Billion)
- 8.13. Brain/Mental Health
- 8.13.1. Market estimates and forecast, 2018 - 2033 (USD Billion)
- 8.14. Insomnia
- 8.14.1. Market estimates and forecast, 2018 - 2033 (USD Billion)
- 8.15. Menopause
- 8.15.1. Market estimates and forecast, 2018 - 2033 (USD Billion)
- 8.16. Anti-aging
- 8.16.1. Market estimates and forecast, 2018 - 2033 (USD Billion)
- 8.17. Prenatal Health
- 8.17.1. Market estimates and forecast, 2018 - 2033 (USD Billion)
- 8.18. Others
- 8.18.1. 6.19.1. Market estimates and forecast, 2018 - 2033 (USD Billion)
Chapter 9. Dietary Supplements Market: End User Estimates & Trend Analysis
- 9.1. End User Movement Analysis & Market Share, 2024 & 2033
- 9.2. Adults
- 9.2.1. Market estimates and forecast, 2018 - 2033 (USD Billion)
- 9.3. Geriatric
- 9.3.1. Market estimates and forecast, 2018 - 2033 (USD Billion)
- 9.4. Pregnant Women
- 9.4.1. Market estimates and forecast, 2018 - 2033 (USD Billion)
- 9.5. Children
- 9.5.1. Market estimates and forecast, 2018 - 2033 (USD Billion)
- 9.6. Infants
- 9.6.1. Market estimates and forecast, 2018 - 2033 (USD Billion)
Chapter 10. Dietary Supplements Market: Distribution Channel Estimates & Trend Analysis
- 10.1. Distribution Channel Movement Analysis & Market Share, 2023 & 2033
- 10.2. Offline
- 10.2.1. Market estimates and forecast, 2018 - 2033 (USD Billion)
- 10.2.2. Hypermarkets & Supermarkets
- 10.2.2.1. Market estimates and forecast, 2018 - 2033 (USD Billion)
- 10.2.3. Pharmacies/Drugstores
- 10.2.3.1. Market estimates and forecast, 2018 - 2033 (USD Billion)
- 10.2.4. Specialty Stores
- 10.2.4.1. Market estimates and forecast, 2018 - 2033 (USD Billion)
- 10.2.5. Practitioners
- 10.2.5.1. Market estimates and forecast, 2018 - 2033 (USD Billion)
- 10.2.6. Others
- 10.2.6.1. Market estimates and forecast, 2018 - 2033 (USD Billion)
- 10.3. Online
- 10.3.1. Market estimates and forecast, 2018 - 2033 (USD Billion)
Chapter 11. Dietary Supplements Market: Product-Form Estimates & Trend Analysis
- 11.1. Product-Form Movement Analysis & Market Share, 2024 & 2033
- 11.2. Vitamin
- 11.2.1. Tablets
- 11.2.2. Capsules
- 11.2.3. Soft Gels
- 11.2.4. Powders
- 11.2.5. Gummies
- 11.2.6. Liquid
- 11.2.7. Others
- 11.2.7.1. Multi-Vitamin
- 11.2.7.1.1. Tablets
- 11.2.7.1.2. Capsules
- 11.2.7.1.3. Soft Gels
- 11.2.7.1.4. Powders
- 11.2.7.1.5. Gummies
- 11.2.7.1.6. Liquid
- 11.2.7.1.7. Others
- 11.2.7.2. Vitamin A
- 11.2.7.2.1. Tablets
- 11.2.7.2.2. Capsules
- 11.2.7.2.3. Soft Gels
- 11.2.7.2.4. Powders
- 11.2.7.2.5. Gummies
- 11.2.7.2.6. Liquid
- 11.2.7.2.7. Others
- 11.2.7.3. Vitamin B
- 11.2.7.3.1. Tablets
- 11.2.7.3.2. Capsules
- 11.2.7.3.3. Soft Gels
- 11.2.7.3.4. Powders
- 11.2.7.3.5. Gummies
- 11.2.7.3.6. Liquid
- 11.2.7.3.7. Others
- 11.2.7.4. Vitamin C
- 11.2.7.4.1. Tablets
- 11.2.7.4.2. Capsules
- 11.2.7.4.3. Soft Gels
- 11.2.7.4.4. Powders
- 11.2.7.4.5. Gummies
- 11.2.7.4.6. Liquid
- 11.2.7.4.7. Others
- 11.2.7.5. Vitamin D
- 11.2.7.5.1. Tablets
- 11.2.7.5.2. Capsules
- 11.2.7.5.3. Soft Gels
- 11.2.7.5.4. Powders
- 11.2.7.5.5. Gummies
- 11.2.7.5.6. Liquid
- 11.2.7.5.7. Others
- 11.2.7.6. Vitamin K
- 11.2.7.6.1. Tablets
- 11.2.7.6.2. Capsules
- 11.2.7.6.3. Soft Gels
- 11.2.7.6.4. Powders
- 11.2.7.6.5. Gummies
- 11.2.7.6.6. Liquid
- 11.2.7.6.7. Others
- 11.2.7.7. Vitamin E
- 11.2.7.7.1. Tablets
- 11.2.7.7.2. Capsules
- 11.2.7.7.3. Soft Gels
- 11.2.7.7.4. Powders
- 11.2.7.7.5. Gummies
- 11.2.7.7.6. Liquid
- 11.2.7.7.7. Others
- 11.3. Mineral
- 11.3.1. Tablets
- 11.3.2. Capsules
- 11.3.3. Soft Gels
- 11.3.4. Powders
- 11.3.5. Gummies
- 11.3.6. Liquid
- 11.3.7. Others
- 11.3.7.1. Calcium
- 11.3.7.1.1. Tablets
- 11.3.7.1.2. Capsules
- 11.3.7.1.3. Soft Gels
- 11.3.7.1.4. Powders
- 11.3.7.1.5. Gummies
- 11.3.7.1.6. Liquid
- 11.3.7.1.7. Others
- 11.3.7.2. Potassium
- 11.3.7.2.1. Tablets
- 11.3.7.2.2. Capsules
- 11.3.7.2.3. Soft Gels
- 11.3.7.2.4. Powders
- 11.3.7.2.5. Gummies
- 11.3.7.2.6. Liquid
- 11.3.7.2.7. Others
- 11.3.7.3. Magnesium
- 11.3.7.3.1. Tablets
- 11.3.7.3.2. Capsules
- 11.3.7.3.3. Soft Gels
- 11.3.7.3.4. Powders
- 11.3.7.3.5. Gummies
- 11.3.7.3.6. Liquid
- 11.3.7.3.7. Others
- 11.3.7.4. Iron
- 11.3.7.4.1. Tablets
- 11.3.7.4.2. Capsules
- 11.3.7.4.3. Soft Gels
- 11.3.7.4.4. Powders
- 11.3.7.4.5. Gummies
- 11.3.7.4.6. Liquid
- 11.3.7.4.7. Others
- 11.3.7.5. Zinc
- 11.3.7.5.1. Tablets
- 11.3.7.5.2. Capsules
- 11.3.7.5.3. Soft Gels
- 11.3.7.5.4. Powders
- 11.3.7.5.5. Gummies
- 11.3.7.5.6. Liquid
- 11.3.7.5.7. Others
- 11.3.7.6. Others
- 11.3.7.6.1. Tablets
- 11.3.7.6.2. Capsules
- 11.3.7.6.3. Soft Gels
- 11.3.7.6.4. Powders
- 11.3.7.6.5. Gummies
- 11.3.7.6.6. Liquid
- 11.3.7.6.7. Others
- 11.4. Botanicals
- 11.4.1. Tablets
- 11.4.2. Capsules
- 11.4.3. Soft Gels
- 11.4.4. Powders
- 11.4.5. Gummies
- 11.4.6. Liquid
- 11.4.7. Others
- 11.5. Protein & amino acids
- 11.5.1. Tablets
- 11.5.2. Capsules
- 11.5.3. Soft Gels
- 11.5.4. Powders
- 11.5.5. Gummies
- 11.5.6. Liquid
- 11.5.7. Others
- 11.5.7.1. Collagen
- 11.5.7.1.1. Tablets
- 11.5.7.1.2. Capsules
- 11.5.7.1.3. Soft Gels
- 11.5.7.1.4. Powders
- 11.5.7.1.5. Gummies
- 11.5.7.1.6. Liquid
- 11.5.7.1.7. Others
- 11.5.7.2. Others
- 11.5.7.2.1. Tablets
- 11.5.7.2.2. Capsules
- 11.5.7.2.3. Soft Gels
- 11.5.7.2.4. Powders
- 11.5.7.2.5. Gummies
- 11.5.7.2.6. Liquid
- 11.5.7.2.7. Others
- 11.6. Fibers & Specialty Carbohydrates
- 11.6.1. Tablets
- 11.6.2. Capsules
- 11.6.3. Soft Gels
- 11.6.4. Powders
- 11.6.5. Gummies
- 11.6.6. Liquid
- 11.6.7. Others
- 11.7. Omega Fatty Acids
- 11.7.1. Tablets
- 11.7.2. Capsules
- 11.7.3. Soft Gels
- 11.7.4. Powders
- 11.7.5. Gummies
- 11.7.6. Liquid
- 11.7.7. Others
- 11.8. Probiotics
- 11.8.1. Tablets
- 11.8.2. Capsules
- 11.8.3. Soft Gels
- 11.8.4. Powders
- 11.8.5. Gummies
- 11.8.6. Liquid
- 11.8.7. Others
- 11.9. Prebiotics & Postbiotics
- 11.9.1. Tablets
- 11.9.2. Capsules
- 11.9.3. Soft Gels
- 11.9.4. Powders
- 11.9.5. Gummies
- 11.9.6. Liquid
- 11.9.7. Others
- 11.10. Others
- 11.10.1. Tablets
- 11.10.2. Capsules
- 11.10.3. Soft Gels
- 11.10.4. Powders
- 11.10.5. Gummies
- 11.10.6. Liquid
- 11.10.7. Others
Chapter 12. Dietary Supplements Market: Form-End User Estimates & Trend Analysis
- 12.1. Form-End User Movement Analysis & Market Share, 2024 & 2033
- 12.2. Tablets
- 12.2.1. Adults
- 12.2.1.1. Millenials
- 12.2.1.1.1. Male
- 12.2.1.1.2. Female
- 12.2.1.1.2.1. Pregnant Women
- 12.2.1.1.2.2. Non-pregnant Women
- 12.2.1.2. Gen X
- 12.2.1.2.1. Male
- 12.2.1.2.2. Female
- 12.2.1.2.2.1. Pregnant Women
- 12.2.1.2.2.2. Non-pregnant Women
- 12.2.1.3. Gen Z
- 12.2.1.3.1. Male
- 12.2.1.3.2. Female
- 12.2.1.3.2.1. Pregnant Women
- 12.2.1.3.2.2. Non-pregnant Women
- 12.2.1.4. Boomers
- 12.2.1.4.1. Male
- 12.2.1.4.2. Female
- 12.2.1.4.2.1. Pregnant Women
- 12.2.1.4.2.2. Non-pregnant Women
- 12.2.2. Geriatric
- 12.2.3. Infants
- 12.2.4. Children
- 12.3. Capsules
- 12.3.1. Adults
- 12.3.1.1. Millenials
- 12.3.1.1.1. Male
- 12.3.1.1.2. Female
- 12.3.1.1.2.1. Pregnant Women
- 12.3.1.1.2.2. Non-pregnant Women
- 12.3.1.2. Gen X
- 12.3.1.2.1. Male
- 12.3.1.2.2. Female
- 12.3.1.2.2.1. Pregnant Women
- 12.3.1.2.2.2. Non-pregnant Women
- 12.3.1.3. Gen Z
- 12.3.1.3.1. Male
- 12.3.1.3.2. Female
- 12.3.1.3.2.1. Pregnant Women
- 12.3.1.3.2.2. Non-pregnant Women
- 12.3.1.4. Boomers
- 12.3.1.4.1. Male
- 12.3.1.4.2. Female
- 12.3.1.4.2.1. Pregnant Women
- 12.3.1.4.2.2. Non-pregnant Women
- 12.3.2. Geriatric
- 12.3.3. Infants
- 12.3.4. Children
- 12.4. Softgels
- 12.4.1. Adults
- 12.4.1.1. Millenials
- 12.4.1.1.1. Male
- 12.4.1.1.2. Female
- 12.4.1.1.2.1. Pregnant Women
- 12.4.1.1.2.2. Non-pregnant Women
- 12.4.1.2. Gen X
- 12.4.1.2.1. Male
- 12.4.1.2.2. Female
- 12.4.1.2.2.1. Pregnant Women
- 12.4.1.2.2.2. Non-pregnant Women
- 12.4.1.3. Gen Z
- 12.4.1.3.1. Male
- 12.4.1.3.2. Female
- 12.4.1.3.2.1. Pregnant Women
- 12.4.1.3.2.2. Non-pregnant Women
- 12.4.1.4. Boomers
- 12.4.1.4.1. Male
- 12.4.1.4.2. Female
- 12.4.1.4.2.1. Pregnant Women
- 12.4.1.4.2.2. Non-pregnant Women
- 12.4.2. Geriatric
- 12.4.3. Infants
- 12.4.4. Children
- 12.5. Powders
- 12.5.1. Adults
- 12.5.1.1. Millenials
- 12.5.1.1.1. Male
- 12.5.1.1.2. Female
- 12.5.1.1.2.1. Pregnant Women
- 12.5.1.1.2.2. Non-pregnant Women
- 12.5.1.2. Gen X
- 12.5.1.2.1. Male
- 12.5.1.2.2. Female
- 12.5.1.2.2.1. Pregnant Women
- 12.5.1.2.2.2. Non-pregnant Women
- 12.5.1.3. Gen Z
- 12.5.1.3.1. Male
- 12.5.1.3.2. Female
- 12.5.1.3.2.1. Pregnant Women
- 12.5.1.3.2.2. Non-pregnant Women
- 12.5.1.4. Boomers
- 12.5.1.4.1. Male
- 12.5.1.4.2. Female
- 12.5.1.4.2.1. Pregnant Women
- 12.5.1.4.2.2. Non-pregnant Women
- 12.5.2. Geriatric
- 12.5.3. Infants
- 12.5.4. Children
- 12.6. Gummies
- 12.6.1. Adults
- 12.6.1.1. Millenials
- 12.6.1.1.1. Male
- 12.6.1.1.2. Female
- 12.6.1.1.2.1. Pregnant Women
- 12.6.1.1.2.2. Non-pregnant Women
- 12.6.1.2. Gen X
- 12.6.1.2.1. Male
- 12.6.1.2.2. Female
- 12.6.1.2.2.1. Pregnant Women
- 12.6.1.2.2.2. Non-pregnant Women
- 12.6.1.3. Gen Z
- 12.6.1.3.1. Male
- 12.6.1.3.2. Female
- 12.6.1.3.2.1. Pregnant Women
- 12.6.1.3.2.2. Non-pregnant Women
- 12.6.1.4. Boomers
- 12.6.1.4.1. Male
- 12.6.1.4.2. Female
- 12.6.1.4.2.1. Pregnant Women
- 12.6.1.4.2.2. Non-pregnant Women
- 12.6.2. Geriatric
- 12.6.3. Infants
- 12.6.4. Children
- 12.7. Liquid
- 12.7.1. Adults
- 12.7.1.1. Millenials
- 12.7.1.1.1. Male
- 12.7.1.1.2. Female
- 12.7.1.1.2.1. Pregnant Women
- 12.7.1.1.2.2. Non-pregnant Women
- 12.7.1.2. Gen X
- 12.7.1.2.1. Male
- 12.7.1.2.2. Female
- 12.7.1.2.2.1. Pregnant Women
- 12.7.1.2.2.2. Non-pregnant Women
- 12.7.1.3. Gen Z
- 12.7.1.3.1. Male
- 12.7.1.3.2. Female
- 12.7.1.3.2.1. Pregnant Women
- 12.7.1.3.2.2. Non-pregnant Women
- 12.7.1.4. Boomers
- 12.7.1.4.1. Male
- 12.7.1.4.2. Female
- 12.7.1.4.2.1. Pregnant Women
- 12.7.1.4.2.2. Non-pregnant Women
- 12.7.2. Geriatric
- 12.7.3. Infants
- 12.7.4. Children
- 12.8. Others
- 12.8.1. Adults
- 12.8.1.1. Millenials
- 12.8.1.1.1. Male
- 12.8.1.1.2. Female
- 12.8.1.1.2.1. Pregnant Women
- 12.8.1.1.2.2. Non-pregnant Women
- 12.8.1.2. Gen X
- 12.8.1.2.1. Male
- 12.8.1.2.2. Female
- 12.8.1.2.2.1. Pregnant Women
- 12.8.1.2.2.2. Non-pregnant Women
- 12.8.1.3. Gen Z
- 12.8.1.3.1. Male
- 12.8.1.3.2. Female
- 12.8.1.3.2.1. Pregnant Women
- 12.8.1.3.2.2. Non-pregnant Women
- 12.8.1.4. Boomers
- 12.8.1.4.1. Male
- 12.8.1.4.2. Female
- 12.8.1.4.2.1. Pregnant Women
- 12.8.1.4.2.2. Non-pregnant Women
- 12.8.2. Geriatric
- 12.8.3. Infants
- 12.8.4. Children
Chapter 13. Dietary Supplements Market: Form-Application Estimates & Trend Analysis
- 13.1. Form-Application Movement Analysis & Market Share, 2024 & 2033
- 13.2. Tablets
- 13.2.1. Energy & Weight Management
- 13.2.2. General Health
- 13.2.3. Bone & Joint Health
- 13.2.4. Gastrointestinal Health
- 13.2.5. Immunity
- 13.2.6. Cardiac Health
- 13.2.7. Diabetes
- 13.2.8. Anti-cancer
- 13.2.9. Lungs Detox/Cleanse
- 13.2.10. Skin/ Hair/ Nails
- 13.2.11. Sexual Health
- 13.2.12. Brain/Mental Health
- 13.2.13. Insomnia
- 13.2.14. Menopause
- 13.2.15. Anti-aging
- 13.2.16. Prenatal Health
- 13.2.17. Others
- 13.3. Capsules
- 13.3.1. Energy & Weight Management
- 13.3.2. General Health
- 13.3.3. Bone & Joint Health
- 13.3.4. Gastrointestinal Health
- 13.3.5. Immunity
- 13.3.6. Cardiac Health
- 13.3.7. Diabetes
- 13.3.8. Anti-cancer
- 13.3.9. Lungs Detox/Cleanse
- 13.3.10. Skin/ Hair/ Nails
- 13.3.11. Sexual Health
- 13.3.12. Brain/Mental Health
- 13.3.13. Insomnia
- 13.3.14. Menopause
- 13.3.15. Anti-aging
- 13.3.16. Prenatal Health
- 13.3.17. Others
- 13.4. Softgels
- 13.4.1. Energy & Weight Management
- 13.4.2. General Health
- 13.4.3. Bone & Joint Health
- 13.4.4. Gastrointestinal Health
- 13.4.5. Immunity
- 13.4.6. Cardiac Health
- 13.4.7. Diabetes
- 13.4.8. Anti-cancer
- 13.4.9. Lungs Detox/Cleanse
- 13.4.10. Skin/ Hair/ Nails
- 13.4.11. Sexual Health
- 13.4.12. Brain/Mental Health
- 13.4.13. Insomnia
- 13.4.14. Menopause
- 13.4.15. Anti-aging
- 13.4.16. Prenatal Health
- 13.4.17. Others
- 13.5. Powders
- 13.5.1. Energy & Weight Management
- 13.5.2. General Health
- 13.5.3. Bone & Joint Health
- 13.5.4. Gastrointestinal Health
- 13.5.5. Immunity
- 13.5.6. Cardiac Health
- 13.5.7. Diabetes
- 13.5.8. Anti-cancer
- 13.5.9. Lungs Detox/Cleanse
- 13.5.10. Skin/ Hair/ Nails
- 13.5.11. Sexual Health
- 13.5.12. Brain/Mental Health
- 13.5.13. Insomnia
- 13.5.14. Menopause
- 13.5.15. Anti-aging
- 13.5.16. Prenatal Health
- 13.5.17. Others
- 13.6. Gummies
- 13.6.1. Energy & Weight Management
- 13.6.2. General Health
- 13.6.3. Bone & Joint Health
- 13.6.4. Gastrointestinal Health
- 13.6.5. Immunity
- 13.6.6. Cardiac Health
- 13.6.7. Diabetes
- 13.6.8. Anti-cancer
- 13.6.9. Lungs Detox/Cleanse
- 13.6.10. Skin/ Hair/ Nails
- 13.6.11. Sexual Health
- 13.6.12. Brain/Mental Health
- 13.6.13. Insomnia
- 13.6.14. Menopause
- 13.6.15. Anti-aging
- 13.6.16. Prenatal Health
- 13.6.17. Others
- 13.7. Liquid
- 13.7.1. Energy & Weight Management
- 13.7.2. General Health
- 13.7.3. Bone & Joint Health
- 13.7.4. Gastrointestinal Health
- 13.7.5. Immunity
- 13.7.6. Cardiac Health
- 13.7.7. Diabetes
- 13.7.8. Anti-cancer
- 13.7.9. Lungs Detox/Cleanse
- 13.7.10. Skin/ Hair/ Nails
- 13.7.11. Sexual Health
- 13.7.12. Brain/Mental Health
- 13.7.13. Insomnia
- 13.7.14. Menopause
- 13.7.15. Anti-aging
- 13.7.16. Prenatal Health
- 13.7.17. Others
- 13.8. Others
- 13.8.1. Energy & Weight Management
- 13.8.2. General Health
- 13.8.3. Bone & Joint Health
- 13.8.4. Gastrointestinal Health
- 13.8.5. Immunity
- 13.8.6. Cardiac Health
- 13.8.7. Diabetes
- 13.8.8. Anti-cancer
- 13.8.9. Lungs Detox/Cleanse
- 13.8.10. Skin/ Hair/ Nails
- 13.8.11. Sexual Health
- 13.8.12. Brain/Mental Health
- 13.8.13. Insomnia
- 13.8.14. Menopause
- 13.8.15. Anti-aging
- 13.8.16. Prenatal Health
- 13.8.17. Others
Chapter 14. Competitive Analysis
- 14.1. Recent developments & impact analysis, by key market participants
- 14.2. Company Categorization
- 14.3. Participant's Overview
- 14.4. Financial Performance
- 14.5. Product Portfolios
- 14.6. Company Market Share Analysis, 2024 (%)
- 14.7. Company Heat Map Analysis
- 14.8. Strategy Mapping
- 14.9. Company Profiles
- 14.9.1. Bayer AG
- 14.9.1.1. Company Overview
- 14.9.1.2. Financial Performance
- 14.9.1.3. Product Portfolios
- 14.9.1.4. Strategic Initiatives
- 14.9.2. Glanbia plc
- 14.9.2.1. Company Overview
- 14.9.2.2. Financial Performance
- 14.9.2.3. Product Portfolios
- 14.9.2.4. Strategic Initiatives
- 14.9.3. Pfizer Inc.
- 14.9.3.1. Company Overview
- 14.9.3.2. Financial Performance
- 14.9.3.3. Product Portfolios
- 14.9.3.4. Strategic Initiatives
- 14.9.4. Archer Daniels Midland
- 14.9.4.1. Company Overview
- 14.9.4.2. Financial Performance
- 14.9.4.3. Product Portfolios
- 14.9.4.4. Strategic Initiatives
- 14.9.5. NU SKIN
- 14.9.5.1. Company Overview
- 14.9.5.2. Financial Performance
- 14.9.5.3. Product Portfolios
- 14.9.5.4. Strategic Initiatives
- 14.9.6. GlaxoSmithKline plc.
- 14.9.6.1. Company Overview
- 14.9.6.2. Financial Performance
- 14.9.6.3. Product Portfolios
- 14.9.6.4. Strategic Initiatives
- 14.9.7. Herbalife Nutrition Ltd.
- 14.9.7.1. Company Overview
- 14.9.7.2. Financial Performance
- 14.9.7.3. Product Portfolios
- 14.9.7.4. Strategic Initiatives
- 14.9.8. Nature's Sunshine Products, Inc.
- 14.9.8.1. Company Overview
- 14.9.8.2. Financial Performance
- 14.9.8.3. Product Portfolios
- 14.9.8.4. Strategic Initiatives
- 14.9.9. DuPont de Nemours Inc.
- 14.9.9.1. Company Overview
- 14.9.9.2. Financial Performance
- 14.9.9.3. Product Portfolios
- 14.9.9.4. Strategic Initiatives
- 14.9.10. NOW Foods
- 14.9.10.1. Company Overview
- 14.9.10.2. Financial Performance
- 14.9.10.3. Product Portfolios
- 14.9.10.4. Strategic Initiatives