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eコマースにおける拡張現実の世界市場規模、シェア、動向分析レポート：コンポーネント別、ディスプレイ別、用途別、地域別、セグメント別予測（2025年～2030年）

Augmented Reality In E-Commerce Market Size, Share & Trends Analysis Report By Component, By Display (HMD, Smart Glass, Head-up Display, Handheld Devices), By Application, By Region, And Segment Forecasts, 2025 - 2030

出版日
ページ情報
英文 150 Pages
納期
2～10営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.06円
eコマースにおける拡張現実の世界市場規模、シェア、動向分析レポート：コンポーネント別、ディスプレイ別、用途別、地域別、セグメント別予測（2025年～2030年）
出版日: 2025年05月22日
発行: Grand View Research
ページ情報: 英文 150 Pages
納期: 2～10営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

市場規模と動向：

世界のeコマースにおける拡張現実の市場規模は、2024年には58億7,880万米ドルと推定され、2025年～2030年にCAGR35.8％で成長すると予測されています。

市場成長の主因は、没入感のあるオンラインショッピング体験に対する需要の高まりです。

スマートフォンやAR対応デバイスの普及により、ARは消費者にとっても小売業者にとってもより身近なものとなっています。eコマース大手やハイテク企業によるARインフラやプラットフォームへの多額の投資が、市場拡大を加速させています。パーソナライズされたインタラクティブなショッピングに対する消費者の嗜好の高まりが、ARベースの商品ビジュアライゼーション・ツールの導入をブランドに促しています。ARとソーシャルメディアや影響力主導のeコマースとの統合は、消費者がオンラインで商品を発見し、交流する方法を再構築しており、eコマースにおける拡張現実（AR）市場の成長にさらに貢献しています。

顧客体験の向上と製品返品率の低減への注目が高まっていることが、eコマースにおける拡張現実（AR）市場に大きな影響を与えています。小売業者は、顧客がリアルタイムで商品を視覚化できるARツールを採用しています。例えば、洋服を試着したり、自分のスペースにある家具をプレビューしたり、化粧がどのように見えるかを確認したりできます。この機能は購入者の信頼と満足度を向上させるため、返品の可能性を減らし、eコマース・プラットフォーム全体の業務効率を高めます。

さらに、AR対応スマートフォンとデバイスの急速な進歩と手頃な価格も、eコマースにおける拡張現実市場の成長に寄与しています。AR機能はミッドレンジやプレミアム・デバイスに標準装備されるようになり、より多くの消費者がこうした没入体験にアクセスできるようになりました。この動向は、モバイル・プロセッサと5G接続の改善によってさらに後押しされ、よりスムーズで応答性の高いARアプリケーションを可能にし、eコマースにおける拡張現実（AR）市場をさらに活性化させています。

さらに、ソーシャルコマースへの拡張現実の統合が、eコマースにおけるAR市場の拡大を加速させています。Instagram、Snapchat、TikTokなどのプラットフォームでは、ARを利用した試着や製品とのインタラクション機能を提供するケースが増えています。インフルエンサーやブランドは、より魅力的でインタラクティブな方法で商品を宣伝するためにこれらのツールを活用しており、それによって若年層のコンバージョン率やブランド・ロイヤルティを高めています。

さらに、大手テクノロジー企業や小売業者によるARソフトウェア開発やインフラへの投資が増加していることも、市場の成長を後押ししています。各社は独自のARプラットフォーム、ソフトウェア開発キット（SDK）、アプリケーション・プログラミング・インターフェース（API）を開発し、機能性を高め、さまざまなデバイスやアプリケーションにシームレスな統合を提供しています。こうした戦略的な取り組みにより、ARソリューションのスケーラブルでコスト効率の高い展開が可能になり、eコマース分野での広範な採用が後押しされています。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 eコマース市場における拡張現実（AR）の変数、動向、範囲

  • 市場系統の見通し
  • 市場力学
    • 市場促進要因分析
    • 市場抑制要因分析
    • 導入の課題
  • eコマースにおける拡張現実：市場分析ツール
    • 展開分析：ポーターのファイブフォースモデル
    • PESTEL分析

第4章 eコマース市場における拡張現実：コンポーネントの推定・動向分析

  • セグメントダッシュボード
  • eコマース市場における拡張現実（AR）：コンポーネントの変動分析、2024年・2030年
  • ハードウェア
  • ソフトウェア

第5章 eコマース市場における拡張現実：ディスプレイの推定・動向分析

  • セグメントダッシュボード
  • eコマース市場における拡張現実（AR）：ディスプレイの変動分析、2024年・2030年
  • HMD（ヘッドマウントディスプレイ）
  • スマートグラス
  • ヘッドアップディスプレイ（HUD）
  • ハンドヘルドデバイス

第6章 eコマース市場における拡張現実：用途の推定・動向分析

  • セグメントダッシュボード
  • eコマース市場における拡張現実（AR）：用途の変動分析、2024年・2030年
  • バーチャル試着ソリューション
  • ヘルスケアとライフサイエンス
  • 製品の視覚化
  • AR広告とマーケティング
  • 小売・消費財
  • パーソナライズされたショッピング体験
  • バーチャルショールーム
  • その他

第7章 地域の推定・動向分析

  • eコマース市場における拡張現実（AR）市場：地域別、2024年と2030年
  • 北米
    • 北米のeコマースにおける拡張現実（AR）市場の推定と予測、2018年～2030年
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • 欧州のeコマースにおける拡張現実（AR）市場の推定と予測、2018年～2030年
    • 英国
    • ドイツ
    • フランス
  • アジア太平洋
    • アジア太平洋のeコマースにおける拡張現実（AR）市場の推定と予測、2018年～2030年
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
  • ラテンアメリカ
    • ラテンアメリカのeコマースにおける拡張現実（AR）市場の推定と予測、2018年～2030年
    • ブラジル
  • 中東およびアフリカ
    • 中東およびアフリカのeコマースにおける拡張現実（AR）市場の推定と予測、2018年～2030年
    • サウジアラビア
    • 南アフリカ
    • アラブ首長国連邦

第8章 競合情勢

  • 企業分類
  • 企業の市場ポジショニング
  • 企業ヒートマップ分析
  • 企業プロファイル/上場企業
    • Google LLC
    • Inter IKEA Systems BV
    • Apple Inc.
    • Meta Platforms, Inc.
    • Amazon.com, Inc.
    • Snap Inc.
    • Microsoft
    • Houzz Inc.
    • L'Oreal Paris
    • Shopify Inc.
図表

List of Tables

  • Table 1 Augmented Reality in E-Commerce Market Size Estimates & Forecasts, 2018 - 2030 (USD Million)
  • Table 2 Augmented Reality in E-Commerce Market, By Component, 2018 - 2030 (USD Million)
  • Table 3 Augmented Reality in E-Commerce Market, By Display, 2018 - 2030 (USD Million)
  • Table 4 Augmented Reality in E-Commerce Market, By Application, 2018 - 2030 (USD Million)
  • Table 5 Hardware Market Estimates & Forecasts,, 2018 - 2030 (USD Million)
  • Table 6 Software Market Estimates & Forecasts,, 2018 - 2030 (USD Million)
  • Table 7 HMD (Head-Mounted Display) Market Estimates & Forecasts,, 2018 - 2030 (USD Million)
  • Table 8 Smart Glass Market Estimates & Forecasts,, 2018 - 2030 (USD Million)
  • Table 9 Head-up Display (HUD) Market Estimates & Forecasts,, 2018 - 2030 (USD Million)
  • Table 10 Handheld Devices Market Estimates & Forecasts,, 2018 - 2030 (USD Million)
  • Table 11 Virtual Try-On Solutions Market Estimates & Forecasts,, 2018 - 2030 (USD Million)
  • Table 12 Product Visualization Market Estimates & Forecasts,, 2018 - 2030 (USD Million)
  • Table 13 AR Advertising and Marketing Market Estimates & Forecasts,, 2018 - 2030 (USD Million)
  • Table 14 Personalized Shopping Experience Market Estimates & Forecasts,, 2018 - 2030 (USD Million)
  • Table 15 Virtual Showrooms Market Estimates & Forecasts,, 2018 - 2030 (USD Million)
  • Table 16 Others Market Estimates & Forecasts,, 2018 - 2030 (USD Million)
  • Table 17 North America Augmented Reality in E-Commerce Market, By Component, 2018 - 2030 (USD Million)
  • Table 18 North America Augmented Reality in E-Commerce Market, By Display, 2018 - 2030 (USD Million)
  • Table 19 North America Augmented Reality in E-Commerce Market, By Application, 2018 - 2030 (USD Million)
  • Table 20 U.S. Augmented Reality in E-Commerce Market, By Component, 2018 - 2030 (USD Million)
  • Table 21 U.S. Augmented Reality in E-Commerce Market, By Display, 2018 - 2030 (USD Million)
  • Table 22 U.S. Augmented Reality in E-Commerce Market, By Application, 2018 - 2030 (USD Million)
  • Table 23 Canada Augmented Reality in E-Commerce Market, By Component, 2018 - 2030 (USD Million)
  • Table 24 Canada Augmented Reality in E-Commerce Market, By Display, 2018 - 2030 (USD Million)
  • Table 25 Canada Augmented Reality in E-Commerce Market, By Application, 2018 - 2030 (USD Million)
  • Table 26 Mexico Augmented Reality in E-Commerce Market, By Component, 2018 - 2030 (USD Million)
  • Table 27 Mexico Augmented Reality in E-Commerce Market, By Display, 2018 - 2030 (USD Million)
  • Table 28 Mexico Augmented Reality in E-Commerce Market, By Application, 2018 - 2030 (USD Million)
  • Table 29 Europe Augmented Reality in E-Commerce Market, By Component, 2018 - 2030 (USD Million)
  • Table 30 Europe Augmented Reality in E-Commerce Market, By Display, 2018 - 2030 (USD Million)
  • Table 31 Europe Augmented Reality in E-Commerce Market, By Application, 2018 - 2030 (USD Million)
  • Table 32 UK Augmented Reality in E-Commerce Market, By Component, 2018 - 2030 (USD Million)
  • Table 33 UK Augmented Reality in E-Commerce Market, By Display, 2018 - 2030 (USD Million)
  • Table 34 UK Augmented Reality in E-Commerce Market, By Application, 2018 - 2030 (USD Million)
  • Table 35 Germany Augmented Reality in E-Commerce Market, By Component, 2018 - 2030 (USD Million)
  • Table 36 Germany Augmented Reality in E-Commerce Market, By Display, 2018 - 2030 (USD Million)
  • Table 37 Germany Augmented Reality in E-Commerce Market, By Application, 2018 - 2030 (USD Million)
  • Table 38 France Augmented Reality in E-Commerce Market, By Component, 2018 - 2030 (USD Million)
  • Table 39 France Augmented Reality in E-Commerce Market, By Display, 2018 - 2030 (USD Million)
  • Table 40 France Augmented Reality in E-Commerce Market, By Application, 2018 - 2030 (USD Million)
  • Table 41 Asia Pacific Augmented Reality in E-Commerce Market, By Component, 2018 - 2030 (USD Million)
  • Table 42 Asia Pacific Augmented Reality in E-Commerce Market, By Display, 2018 - 2030 (USD Million)
  • Table 43 Asia Pacific Augmented Reality in E-Commerce Market, By Application, 2018 - 2030 (USD Million)
  • Table 44 China Augmented Reality in E-Commerce Market, By Component, 2018 - 2030 (USD Million)
  • Table 45 China Augmented Reality in E-Commerce Market, By Display, 2018 - 2030 (USD Million)
  • Table 46 China Augmented Reality in E-Commerce Market, By Application, 2018 - 2030 (USD Million)
  • Table 47 Japan Augmented Reality in E-Commerce Market, By Component, 2018 - 2030 (USD Million)
  • Table 48 Japan Augmented Reality in E-Commerce Market, By Display, 2018 - 2030 (USD Million)
  • Table 49 Japan Augmented Reality in E-Commerce Market, By Application, 2018 - 2030 (USD Million)
  • Table 50 India Augmented Reality in E-Commerce Market, By Component, 2018 - 2030 (USD Million)
  • Table 51 India Augmented Reality in E-Commerce Market, By Display, 2018 - 2030 (USD Million)
  • Table 52 India Augmented Reality in E-Commerce Market, By Application, 2018 - 2030 (USD Million)
  • Table 53 South Korea Augmented Reality in E-Commerce Market, By Component, 2018 - 2030 (USD Million)
  • Table 54 South Korea Augmented Reality in E-Commerce Market, By Display, 2018 - 2030 (USD Million)
  • Table 55 South Korea Augmented Reality in E-Commerce Market, By Application, 2018 - 2030 (USD Million)
  • Table 56 Australia Augmented Reality in E-Commerce Market, By Component, 2018 - 2030 (USD Million)
  • Table 57 Australia Augmented Reality in E-Commerce Market, By Display, 2018 - 2030 (USD Million)
  • Table 58 Australia Augmented Reality in E-Commerce Market, By Application, 2018 - 2030 (USD Million)
  • Table 59 Latin America Augmented Reality in E-Commerce Market, By Component, 2018 - 2030 (USD Million)
  • Table 60 Latin America Augmented Reality in E-Commerce Market, By Display, 2018 - 2030 (USD Million)
  • Table 61 Latin America Augmented Reality in E-Commerce Market, By Application, 2018 - 2030 (USD Million)
  • Table 62 Brazil Augmented Reality in E-Commerce Market, By Component, 2018 - 2030 (USD Million)
  • Table 63 Brazil Augmented Reality in E-Commerce Market, By Display, 2018 - 2030 (USD Million)
  • Table 64 Brazil Augmented Reality in E-Commerce Market, By Application, 2018 - 2030 (USD Million)
  • Table 65 Middle East & Africa Augmented Reality in E-Commerce Market, By Component, 2018 - 2030 (USD Million)
  • Table 66 Middle East & Africa Augmented Reality in E-Commerce Market, By Display, 2018 - 2030 (USD Million)
  • Table 67 Middle East & Africa Augmented Reality in E-Commerce Market, By Application, 2018 - 2030 (USD Million)
  • Table 68 Saudi Arabia Augmented Reality in E-Commerce Market, By Component, 2018 - 2030 (USD Million)
  • Table 69 Saudi Arabia Augmented Reality in E-Commerce Market, By Display, 2018 - 2030 (USD Million)
  • Table 70 Saudi Arabia Augmented Reality in E-Commerce Market, By Application, 2018 - 2030 (USD Million)
  • Table 71 UAE Augmented Reality in E-Commerce Market, By Component, 2018 - 2030 (USD Million)
  • Table 72 UAE Augmented Reality in E-Commerce Market, By Display, 2018 - 2030 (USD Million)
  • Table 73 UAE Augmented Reality in E-Commerce Market, By Application, 2018 - 2030 (USD Million)
  • Table 74 South Africa Augmented Reality in E-Commerce Market, By Component, 2018 - 2030 (USD Million)
  • Table 75 South Africa Augmented Reality in E-Commerce Market, By Display,, 2018 - 2030 (USD Million)
  • Table 76 South Africa Augmented Reality in E-Commerce Market, By Application, 2018 - 2030 (USD Million)

List of Figures

  • Fig. 1 Augmented reality in e-commerce market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Data analysis models
  • Fig. 4 Market formulation and validation
  • Fig. 5 Data validating & publishing
  • Fig. 6 Augmented reality in e-commerce market snapshot
  • Fig. 7 Augmented reality in e-commerce market segment snapshot
  • Fig. 8 Augmented reality in e-commerce market competitive landscape snapshot
  • Fig. 9 Market research process
  • Fig. 10 Market driver relevance analysis (current & future impact)
  • Fig. 11 Market restraint relevance analysis (current & future impact)
  • Fig. 12 Augmented reality in e-commerce market, by component, key takeaways
  • Fig. 13 Augmented reality in e-commerce market, by component, market share, 2024 & 2030
  • Fig. 14 Hardware market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 15 Software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 16 Augmented reality in e-commerce market, by display, key takeaways
  • Fig. 17 Augmented reality in e-commerce market, by display, market share, 2024 & 2030
  • Fig. 18 HMD (Head-Mounted Display) market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 19 Smart glass market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 20 Head-up display (HUD) market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 21 Handheld devices market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 22 Augmented reality in e-commerce market, by application, key takeaways
  • Fig. 23 Augmented reality in e-commerce market, by application, market share, 2024 & 2030
  • Fig. 24 Virtual try-on solutions market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 25 Product visualization market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 26 AR advertising and marketing market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 27 Personalized shopping experience market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 28 Virtual showrooms market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 29 Others market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 30 Regional marketplace: key takeaways
  • Fig. 31 North America augmented reality in e-commerce market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 32 U.S. augmented reality in e-commerce market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 33 Canada augmented reality in e-commerce market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 34 Mexico augmented reality in e-commerce market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 35 Europe augmented reality in e-commerce market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 36 UK augmented reality in e-commerce market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 37 Germany augmented reality in e-commerce market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 38 France augmented reality in e-commerce market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 39 Asia Pacific augmented reality in e-commerce market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 40 Japan augmented reality in e-commerce market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 41 China augmented reality in e-commerce market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 42 South Korea augmented reality in e-commerce market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 43 India augmented reality in e-commerce market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 44 Australia augmented reality in e-commerce market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 45 Latin America augmented reality in e-commerce market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 46 Brazil augmented reality in e-commerce market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 47 MEA augmented reality in e-commerce market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 48 Saudi Arabia augmented reality in e-commerce market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 49 South Africa augmented reality in e-commerce market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 50 UAE augmented reality in e-commerce market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 51 Key company categorization
  • Fig. 52 Strategy framework
目次
Product Code: GVR-4-68040-582-9

Market Size & Trends:

The global augmented reality in e-commerce market size was estimated at USD 5,878.8 million in 2024 and is expected to grow at a CAGR of 35.8% from 2025 to 2030. The market growth is primarily driven by the increasing demand for immersive online shopping experiences.

The widespread adoption of smartphones and AR-enabled devices is making AR more accessible to both consumers and retailers. Significant investments by e-commerce giants and tech companies in AR infrastructure and platforms are accelerating market expansion. The rising consumer preference for personalized and interactive shopping is encouraging brands to deploy AR-based product visualization tools. The integration of AR with social media and influence-driven e-commerce is reshaping how consumers discover and interact with products online, further contributing to the growth of augmented reality in e-commerce market.

The increasing focus on enhancing customer experience and reducing product return rates is significantly influencing the augmented reality in e-commerce market. Retailers are adopting AR tools that allow customers to visualize products in real time, such as trying on clothes, previewing furniture in their space, or seeing how makeup looks on their face. This capability improves buyer confidence and satisfaction, thereby reducing the likelihood of returns and enhancing operational efficiency across e-commerce platforms, thus driving growth in the augmented reality in e-commerce industry.

In addition, the rapid advancement and affordability of AR-enabled smartphones and devices are contributing to the growth of the augmented reality in e-commerce market. AR features become standard in mid-range and premium devices, and more consumers gain access to these immersive experiences. This trend is further supported by improvements in mobile processors and 5G connectivity, which allow for smoother and more responsive AR applications, further fueling the augmented reality in e-commerce market.

Furthermore, the integration of augmented reality into social commerce is accelerating the expansion of the AR in e-commerce market. Platforms such as Instagram, Snapchat, and TikTok increasingly offer AR-powered try-on and product interaction features. Influencers and brands are leveraging these tools to promote products in a more engaging and interactive manner, thereby driving higher conversion rates and brand loyalty among younger demographics.

Moreover, the increasing investment from major technology companies and retailers in AR software development and infrastructure is fueling market growth. Companies are creating proprietary AR platforms, Software Development Kits (SDKs), and Application Programming Interfaces (APIs) to enhance functionality and provide seamless integration across various devices and applications. These strategic initiatives are enabling scalable and cost-effective deployment of AR solutions, thereby supporting widespread adoption across the e-commerce landscape.

Global Augmented Reality In E-Commerce Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest technological trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the augmented reality in e-commerce market report based on component, display, application, and region:

  • Component Outlook (Revenue, USD Million, 2018 - 2030)
  • Hardware
  • Software
  • Display Outlook (Revenue, USD Million, 2018 - 2030)
  • HMD (Head-Mounted Display)
  • Smart Glass
  • Head-up Display (HUD)
  • Handheld Devices
  • Application Outlook (Revenue, USD Million, 2018 - 2030)
  • Virtual Try-On Solutions
  • Product Visualization
  • AR Advertising and Marketing
  • Personalized Shopping Experience
  • Virtual Showrooms
  • Others
  • Regional Outlook (Revenue, USD Million, 2018 - 2030)
  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
  • Latin America
    • Brazil
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • UAE

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Market Definitions
    • 1.2.1. Information analysis
    • 1.2.2. Market formulation & data visualization
    • 1.2.3. Data validation & publishing
  • 1.3. Research Scope and Assumptions
    • 1.3.1. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. Augmented Reality in E-Commerce Market Variables, Trends, & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Market Dynamics
    • 3.2.1. Market Driver Analysis
    • 3.2.2. Market Restraint Analysis
    • 3.2.3. Deployment Challenge
  • 3.3. Augmented Reality in E-Commerce Market Analysis Tools
    • 3.3.1. Deployment Analysis - Porter's
      • 3.3.1.1. Bargaining power of the suppliers
      • 3.3.1.2. Bargaining power of the buyers
      • 3.3.1.3. Threats of substitution
      • 3.3.1.4. Threats from new entrants
      • 3.3.1.5. Competitive rivalry
    • 3.3.2. PESTEL Analysis
      • 3.3.2.1. Political landscape
      • 3.3.2.2. Economic landscape
      • 3.3.2.3. Social landscape
      • 3.3.2.4. Technological landscape
      • 3.3.2.5. Environmental landscape
      • 3.3.2.6. Legal landscape

Chapter 4. Augmented Reality in E-Commerce Market: Component Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. Augmented Reality in E-Commerce Market: Component Movement Analysis, 2024 & 2030 (USD Million)
  • 4.3. Hardware
    • 4.3.1. Hardware Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.4. Software
    • 4.4.1. Software Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. Augmented Reality in E-Commerce Market: Display Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. Augmented Reality in E-Commerce Market: Display Movement Analysis, 2024 & 2030 (USD Million)
  • 5.3. HMD (Head-Mounted Display)
    • 5.3.1. HMD (Head-Mounted Display) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.4. Smart Glass
    • 5.4.1. Smart Glass Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.5. Head-up Display (HUD)
    • 5.5.1. Head-up Display (HUD) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.6. Handheld Devices
    • 5.6.1. Handheld Devices Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Augmented Reality in E-Commerce Market: Application Estimates & Trend Analysis

  • 6.1. Segment Dashboard
  • 6.2. Augmented Reality in E-Commerce Market: Application Movement Analysis, 2024 & 2030 (USD Million)
  • 6.3. Virtual Try-On Solutions
    • 6.3.1. Virtual Try-On Solutions Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4. Healthcare & Life Science
    • 6.4.1. Healthcare & Life Science Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.5. Product Visualization
    • 6.5.1. Product Visualization Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.6. AR Advertising and Marketing
    • 6.6.1. AR Advertising and Marketing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.7. Retail & Consumer goods
    • 6.7.1. Retail & Consumer Goods Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.8. Personalized Shopping Experience
    • 6.8.1. Personalized Shopping Experience Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.9. Virtual Showrooms
    • 6.9.1. Virtual Showrooms Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.10. Others
    • 6.10.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Regional Estimates & Trend Analysis

  • 7.1. Augmented Reality in E-Commerce Market by Region, 2024 & 2030
  • 7.2. North America
    • 7.2.1. North America Augmented Reality in E-Commerce Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 7.2.2. U.S.
      • 7.2.2.1. Augmented Reality in E-Commerce Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.2.3. Canada
      • 7.2.3.1. Canada Augmented Reality in E-Commerce Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.2.4. Mexico
      • 7.2.4.1. Mexico Augmented Reality in E-Commerce Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.3. Europe
    • 7.3.1. Europe Augmented Reality in E-Commerce Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.3.2. UK
      • 7.3.2.1. UK Augmented Reality in E-Commerce Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.3.3. Germany
      • 7.3.3.1. Germany Augmented Reality in E-Commerce Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.3.4. France
      • 7.3.4.1. France Augmented Reality in E-Commerce Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.4. Asia Pacific
    • 7.4.1. Asia Pacific Augmented Reality in E-Commerce Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.4.2. China
      • 7.4.2.1. China Augmented Reality in E-Commerce Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.4.3. Japan
      • 7.4.3.1. Japan Augmented Reality in E-Commerce Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.4.4. India
      • 7.4.4.1. India Augmented Reality in E-Commerce Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.4.5. South Korea
      • 7.4.5.1. South Korea Augmented Reality in E-Commerce Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.4.6. Australia
      • 7.4.6.1. Australia Augmented Reality in E-Commerce Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.5. Latin America
    • 7.5.1. Latin America Augmented Reality in E-Commerce Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.5.2. Brazil
      • 7.5.2.1. Brazil Augmented Reality in E-Commerce Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.6. Middle East and Africa
    • 7.6.1. Middle East and Africa Augmented Reality in E-Commerce Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.6.2. Saudi Arabia
      • 7.6.2.1. Saudi Arabia Augmented Reality in E-Commerce Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.6.3. South Africa
      • 7.6.3.1. South Africa Augmented Reality in E-Commerce Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.6.4. UAE
      • 7.6.4.1. UAE Augmented Reality in E-Commerce Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 8. Competitive Landscape

  • 8.1. Company Categorization
  • 8.2. Company Market Positioning
  • 8.3. Company Heat Map Analysis
  • 8.4. Company Profiles/Listing
    • 8.4.1. Google LLC
      • 8.4.1.1. Participant's Overview
      • 8.4.1.2. Financial Performance
      • 8.4.1.3. Service Benchmarking
      • 8.4.1.4. Strategic Initiatives
    • 8.4.2. Inter IKEA Systems B.V.
      • 8.4.2.1. Participant's Overview
      • 8.4.2.2. Financial Performance
      • 8.4.2.3. Service Benchmarking
      • 8.4.2.4. Strategic Initiatives
    • 8.4.3. Apple Inc.
      • 8.4.3.1. Participant's Overview
      • 8.4.3.2. Financial Performance
      • 8.4.3.3. Service Benchmarking
      • 8.4.3.4. Strategic Initiatives
    • 8.4.4. Meta Platforms, Inc.
      • 8.4.4.1. Participant's Overview
      • 8.4.4.2. Financial Performance
      • 8.4.4.3. Service Benchmarking
      • 8.4.4.4. Strategic Initiatives
    • 8.4.5. Amazon.com, Inc.
      • 8.4.5.1. Participant's Overview
      • 8.4.5.2. Financial Performance
      • 8.4.5.3. Service Benchmarking
      • 8.4.5.4. Strategic Initiatives
    • 8.4.6. Snap Inc.
      • 8.4.6.1. Participant's Overview
      • 8.4.6.2. Financial Performance
      • 8.4.6.3. Service Benchmarking
      • 8.4.6.4. Strategic Initiatives
    • 8.4.7. Microsoft
      • 8.4.7.1. Participant's Overview
      • 8.4.7.2. Financial Performance
      • 8.4.7.3. Service Benchmarking
      • 8.4.7.4. Strategic Initiatives
    • 8.4.8. Houzz Inc.
      • 8.4.8.1. Participant's Overview
      • 8.4.8.2. Financial Performance
      • 8.4.8.3. Service Benchmarking
      • 8.4.8.4. Strategic Initiatives
    • 8.4.9. L'Oreal Paris
      • 8.4.9.1. Participant's Overview
      • 8.4.9.2. Financial Performance
      • 8.4.9.3. Service Benchmarking
      • 8.4.9.4. Strategic Initiatives
    • 8.4.10. Shopify Inc.
      • 8.4.10.1. Participant's Overview
      • 8.4.10.2. Financial Performance
      • 8.4.10.3. Service Benchmarking
      • 8.4.10.4. Strategic Initiatives