TVアナリティクスの市場規模、シェア、動向分析レポート：コンポーネント別、トランスミッション別、用途別、地域別、セグメント予測、2025年～2030年

TVアナリティクス市場の成長と動向：

Grand View Research, Inc.の最新レポートによると、世界のTVアナリティクスの市場規模は、2030年までに108億6,000万米ドルに達し、予測期間中のCAGRは19.5％を記録すると予測されています。

複数のストリーミングプラットフォームに分析ツールを展開するニーズの高まりが、データ管理に重要な役割を果たしています。これらの分析ツールは、広告予算を決定し、TVキャンペーンの最適な利用を確保するのに役立ちます。現在、企業は視聴者の選好を理解するための技術的プラットフォームの開発に投資しており、テレビ市場は予測期間中に大きな成長を遂げることが予想されます。

メディアとテレビ業界は、視聴者と技術の面で大きな変化を遂げているため、Netflix、Comcast Corporation、Sky Telstraなどの企業は、運営指標を強化するためにTVアナリティクスを採用しています。ストリーミングプレーヤーがTVアナリティクスを採用しているにもかかわらず、従来のテレビネットワークはその採用が遅れています。従来のTVネットワークでは認知度が低いため、TVアナリティクスの需要は今後数年で急増すると予想されます。OTT（Over the Top）やIPベースのコンテンツ配信への移行により、大量のデータが生成されるようになり、こうしたソリューションの採用が急増しています。

アジア太平洋は最も急成長している地域市場であり、近い将来、世界規模で大きな牽引力を発揮することが期待されています。成長の背景には、技術プラットフォームの存在感の高さ、質の高いコンテンツに対する需要の高まり、広告による認知度、テレビ業界における分析ソフトウェアの需要があります。スマートフォンユーザーの高い普及率と高速インターネット需要により、OTTプラットフォームはニッチ市場を形成しています。消費パターンの変化や消費者行動分析は、市場全体で見られる動向の一部です。

TVアナリティクス市場レポートハイライト

• 2025年から2030年までのCAGRはソフトウェア分野が21.7%で最速と予測されています。
• OTT分野は2024年にTVアナリティクス市場で最大の売上シェアを占めました。これは、OTTプラットフォームの視聴者数の増加と、多言語、様々なジャンル、複数の地域で配信される高度にパーソナライズされたコンテンツに起因します。
• IPTV（インターネット・プロトコル・テレビ）分野は、予測期間中に大幅なCAGRが見込まれます。
• 北米は2024年の売上シェア30.0%で世界の業界を支配しています。この地域には大手メディア企業やOTTプラットフォーム企業が存在します。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 TVアナリティクスの変数、動向、範囲

• 市場系統の見通し
• 市場力学
  • 市場促進要因分析
  • 市場抑制要因分析
  • 業界の課題
• TVアナリティクス分析ツール
  • 業界分析 - ポーターのファイブフォース分析
  • PESTEL分析

第4章 TVアナリティクス市場：コンポーネントの推定・動向分析

• セグメントダッシュボード
• TVアナリティクス市場：コンポーネントの変動分析、百万米ドル、2024年・2030年
• ソフトウェア
• サービス

第5章 TVアナリティクス市場：トランスミッションの推定・動向分析

• セグメントダッシュボード
• TVアナリティクス市場：トランスミッションの変動分析、百万米ドル、2024年・2030年
• オーバー
• 衛星テレビ/DTH
• ケーブルテレビ
• IPTV

第6章 TVアナリティクス市場：用途の推定・動向分析

• セグメントダッシュボード
• TVアナリティクス市場：用途の変動分析、百万米ドル、2024年・2030年
• 競合情報
• 視聴者管理・予測
• 解約防止・行動分析
• 顧客生涯管理
• スポンサーシップ管理
• キャンペーンパフォーマンスモニタリング
• その他

第7章 TVアナリティクス市場：地域の推定・動向分析

• TVアナリティクス市場シェア、地域別、2024年・2030年、百万米ドル
• 北米
  • 北米のTVアナリティクス市場推計・予測、2018年～2030年
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • 欧州のTVアナリティクス市場推計・予測、2018年～2030年
  • 英国
  • ドイツ
  • フランス
• アジア太平洋
  • アジア太平洋のTVアナリティクス市場推計・予測、2018年～2030年
  • 中国
  • インド
  • 日本
  • 韓国
  • オーストラリア
• ラテンアメリカ
  • ラテンアメリカのTVアナリティクス市場推計・予測、2018年～2030年
  • ブラジル
• 中東・アフリカ
  • 中東・アフリカのTVアナリティクス市場推計・予測、2018年～2030年
  • アラブ首長国連邦
  • サウジアラビア
  • 南アフリカ

第8章 競合情勢

• 企業分類
• 企業の市場ポジショニング
• 企業ヒートマップ分析
• 企業プロファイル / 一覧
  • The Nielsen Company（US）, LLC.
  • iSpot.tv, Inc.
  • Samba TV, Inc.
  • Innovid
  • Parrot Analytics Limited
  • Clarivoy
  • Conviva
  • Google LLC
  • Alphonso Inc.
  • Amobee, Inc.

List of Tables

• Table 1 Global TV analytics market, by region, 2018 - 2030 (USD Million)
• Table 2 Global TV analytics market, by component, 2018 - 2030 (USD Million)
• Table 3 Global TV analytics market, by transmission, 2018 - 2030 (USD Million)
• Table 4 Global TV analytics market, by application, 2018 - 2030 (USD Million)
• Table 5 North America TV analytics market, by country, 2018 - 2030 (USD Million)
• Table 6 North America TV analytics market, by component, 2018 - 2030 (USD Million)
• Table 7 North America TV analytics market, by transmission, 2018 - 2030 (USD Million)
• Table 8 North America TV analytics market, by application, 2018 - 2030 (USD Million)
• Table 9 U.S. TV analytics market, by component, 2018 - 2030 (USD Million)
• Table 10 U.S. TV analytics market, by transmission, 2018 - 2030 (USD Million)
• Table 11 U.S. TV analytics market, by application, 2018 - 2030 (USD Million)
• Table 12 Canada TV analytics market, by component, 2018 - 2030 (USD Million)
• Table 13 Canada TV analytics market, by transmission, 2018 - 2030 (USD Million)
• Table 14 Canada TV analytics market, by application, 2018 - 2030 (USD Million)
• Table 15 Mexico TV analytics market, by component, 2018 - 2030 (USD Million)
• Table 16 Mexico TV analytics market, by transmission, 2018 - 2030 (USD Million)
• Table 17 Mexico TV analytics market, by application, 2018 - 2030 (USD Million)
• Table 18 Europe TV analytics market, by country, 2018 - 2030 (USD Million)
• Table 19 Europe TV analytics market, by component, 2018 - 2030 (USD Million)
• Table 20 Europe TV analytics market, by transmission, 2018 - 2030 (USD Million)
• Table 21 Europe TV analytics market, by application, 2018 - 2030 (USD Million)
• Table 22 UK TV analytics market, by component, 2018 - 2030 (USD Million)
• Table 23 UK TV analytics market, by transmission, 2018 - 2030 (USD Million)
• Table 24 UK TV analytics market, by application, 2018 - 2030 (USD Million)
• Table 25 Germany TV analytics market, by component, 2018 - 2030 (USD Million)
• Table 26 Germany TV analytics market, by transmission, 2018 - 2030 (USD Million)
• Table 27 Germany TV analytics market, by application, 2018 - 2030 (USD Million)
• Table 28 France TV analytics market, by component, 2018 - 2030 (USD Million)
• Table 29 France TV analytics market, by transmission, 2018 - 2030 (USD Million)
• Table 30 France TV analytics market, by application, 2018 - 2030 (USD Million)
• Table 31 Asia Pacific TV analytics market, by country, 2018 - 2030 (USD Million)
• Table 32 Asia Pacific TV analytics market, by component, 2018 - 2030 (USD Million)
• Table 33 Asia Pacific TV analytics market, by transmission, 2018 - 2030 (USD Million)
• Table 34 Asia Pacific TV analytics market, by application, 2018 - 2030 (USD Million)
• Table 35 China TV analytics market, by component, 2018 - 2030 (USD Million)
• Table 36 China TV analytics market, by transmission, 2018 - 2030 (USD Million)
• Table 37 China TV analytics market, by application, 2018 - 2030 (USD Million)
• Table 38 India TV analytics market, by component, 2018 - 2030 (USD Million)
• Table 39 India TV analytics market, by transmission, 2018 - 2030 (USD Million)
• Table 40 India TV analytics market, by application, 2018 - 2030 (USD Million)
• Table 41 Japan TV analytics market, by component, 2018 - 2030 (USD Million)
• Table 42 Japan TV analytics market, by transmission, 2018 - 2030 (USD Million)
• Table 43 Japan TV analytics market, by application, 2018 - 2030 (USD Million)
• Table 44 Australia TV analytics market, by component, 2018 - 2030 (USD Million)
• Table 45 Australia TV analytics market, by transmission, 2018 - 2030 (USD Million)
• Table 46 Australia TV analytics market, by application, 2018 - 2030 (USD Million)
• Table 47 South Korea TV analytics market, by component, 2018 - 2030 (USD Million)
• Table 48 South Korea TV analytics market, by transmission, 2018 - 2030 (USD Million)
• Table 49 South Korea TV analytics market, by application, 2018 - 2030 (USD Million)
• Table 50 Latin America TV analytics market, by country, 2018 - 2030 (USD Million)
• Table 51 Latin America TV analytics market, by component, 2018 - 2030 (USD Million)
• Table 52 Latin America TV analytics market, by transmission, 2018 - 2030 (USD Million)
• Table 53 Latin America TV analytics market, by application, 2018 - 2030 (USD Million)
• Table 54 Brazil TV analytics market, by component, 2018 - 2030 (USD Million)
• Table 55 Brazil TV analytics market, by transmission, 2018 - 2030 (USD Million)
• Table 56 Brazil TV analytics market, by application, 2018 - 2030 (USD Million)
• Table 57 MEA TV analytics market, by country, 2018 - 2030 (USD Million)
• Table 58 MEA TV analytics market, by component, 2018 - 2030 (USD Million)
• Table 59 MEA TV analytics market, by transmission, 2018 - 2030 (USD Million)
• Table 60 MEA TV analytics market, by application, 2018 - 2030 (USD Million)
• Table 61 UAE TV analytics market, by component, 2018 - 2030 (USD Million)
• Table 62 UAE TV analytics market, by transmission, 2018 - 2030 (USD Million)
• Table 63 UAE TV analytics market, by application, 2018 - 2030 (USD Million)
• Table 64 KSA TV analytics market, by component, 2018 - 2030 (USD Million)
• Table 65 KSA TV analytics market, by transmission, 2018 - 2030 (USD Million)
• Table 66 KSA TV analytics market, by application, 2018 - 2030 (USD Million)
• Table 67 South Africa TV analytics market, by component, 2018 - 2030 (USD Million)
• Table 68 South Africa TV analytics market, by transmission, 2018 - 2030 (USD Million)
• Table 69 South Africa TV analytics market, by application, 2018 - 2030 (USD Million)

List of Figures

• Fig. 1 TV Analytics market segmentation
• Fig. 2 Market research process
• Fig. 3 Information procurement
• Fig. 4 Primary research pattern
• Fig. 5 Market research approaches
• Fig. 6 Value chain-based sizing & forecasting
• Fig. 7 Parent market analysis
• Fig. 8 Market formulation & validation
• Fig. 9 TV analytics market snapshot
• Fig. 10 TV analytics market segment snapshot
• Fig. 11 TV analytics market competitive landscape snapshot
• Fig. 12 Market research process
• Fig. 13 Market driver relevance analysis (Current & future impact)
• Fig. 14 Market restraint relevance analysis (Current & future impact)
• Fig. 15 TV analytics market: Component outlook key takeaways (USD Million)
• Fig. 16 TV analytics market: Component movement analysis (USD Million), 2024 & 2030
• Fig. 17 Software market revenue estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 18 Services market revenue estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 19 TV analytics market: Transmission outlook key takeaways (USD Million)
• Fig. 20 TV analytics market: Transmission movement analysis (USD Million), 2024 & 2030
• Fig. 21 OTT market revenue estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 22 Satellite TV/DTH market revenue estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 23 Cable TV market revenue estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 24 IPTV market revenue estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 25 TV analytics market: Application outlook key takeaways (USD Million)
• Fig. 26 TV analytics market: Application movement analysis (USD Million), 2024 & 2030
• Fig. 27 Competitive intelligence market revenue estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 28 Audience management & forecasting market revenue estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 29 Churn prevention & behavior analysis market revenue estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 30 Customer lifetime management market revenue estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 31 Sponsorship management market revenue estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 32 Campaign performance monitoring market revenue estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 33 Other applications market revenue estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 34 Regional marketplace: Key takeaways
• Fig. 35 TV analytics market: Regional outlook, 2024 & 2030, USD Million
• Fig. 36 North America TV analytics market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 37 U.S. TV analytics market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 38 Canada TV analytics market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 39 Mexico TV analytics market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 40 Europe TV analytics market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 41 U.K. TV analytics market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 42 Germany TV analytics market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 43 France TV analytics market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 44 Asia Pacific TV analytics market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 45 Japan TV analytics market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 46 China TV analytics market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 47 India TV analytics market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 48 Australia TV analytics market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 49 South Korea TV analytics market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 50 Latin America TV analytics market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 51 Brazil TV analytics market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 52 MEA TV analytics market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 53 KSA TV analytics market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 54 UAE TV analytics market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 55 South Africa TV analytics market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 56 Strategy framework
• Fig. 57 Company categorization

TV Analytics Market Growth & Trends:

The global TV analytics market size is expected to reach USD 10.86 billion by 2030, according to a new report by Grand View Research, Inc., registering a CAGR of 19.5% over the forecast period. The growing need for deploying analytical tools across multiple streaming platforms has played a vital role in data management. These analytical tools help in determining the advertisement budget and ensure optimal use of TV campaigns. With companies now investing in the development of technological platforms to understand viewership preferences, the television market is expected to witness significant growth over the forecast period.

The media and television industry has undergone major changes in terms of viewership and technology, and so companies such as Netflix, Comcast Corporation, and Sky Telstra have adopted TV analytics to enhance operational metrics. Despite the adoption of television analytics among streaming players, traditional TV networks are lagging in its adoption. Due to a lack of awareness among conventional TV networks, demand for TV analytics is expected to surge in the coming years. The transition toward Over the Top (OTT) and IP-based content delivery has led to generation of a significant amount of data, which in turn, has created an upsurge in the adoption of these solutions.

Asia Pacific is expected to be the fastest-growing regional market and is expected to witness significant traction on a global scale in the near future. Growth can be attributed to high presence of technological platforms, increasing demand for quality content, awareness through advertisements, and demand for analytics software in the television industry. High penetration of smartphone users and demand for high-speed internet has resulted in a niche market for OTT platforms. Changes in patterns of consumption and consumer behavior analysis are some of the trends witnessed across the market.

TV Analytics Market Report Highlights:

• The software segment is expected to experience the fastest CAGR of 21.7% from 2025 to 2030
• The OTT segment held the largest revenue share of the TV analytics market in 2024. This is attributed to the increasing viewership of OTT platforms and highly personalized content delivered in multiple languages, various genres, and several regions
• The IPTV (Internet Protocol Television) segment is expected to experience a significant CAGR during the forecast periody
• North America dominated the global industry with a revenue share of 30.0% in 2024. The presence of large media houses and OTT platform companies in the regione

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Research Methodology
  • 1.2.1. Information Procurement
• 1.3. Information or Data Analysis
• 1.4. Methodology
• 1.5. Research Scope and Assumptions
• 1.6. Market Formulation & Validation
• 1.7. Country Based Segment Share Calculation
• 1.8. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. TV Analytics Variables, Trends, & Scope

• 3.1. Market Lineage Outlook
• 3.2. Market Dynamics
  • 3.2.1. Market Drivers Analysis
  • 3.2.2. Market Restraints Analysis
  • 3.2.3. Industry Challenge
• 3.3. TV Analytics Analysis Tools
  • 3.3.1. Industry Analysis - Porter's
    • 3.3.1.1. Bargaining power of the suppliers
    • 3.3.1.2. Bargaining power of the buyers
    • 3.3.1.3. Threats of substitution
    • 3.3.1.4. Threats from new entrants
    • 3.3.1.5. Competitive rivalry
  • 3.3.2. PESTEL Analysis

Chapter 4. TV Analytics Market: Component Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. TV Analytics Market: Component Movement Analysis, USD Million, 2024 & 2030
• 4.3. Software
  • 4.3.1. Software Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.4. Services
  • 4.4.1. Services Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. TV Analytics Market: Transmission Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. TV Analytics Market: Transmission Movement Analysis, USD Million, 2024 & 2030
• 5.3. OTT
  • 5.3.1. OTT Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.4. Satellite TV/DTH
  • 5.4.1. Satellite TV/DTH Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.5. Cable TV
  • 5.5.1. Cable TV Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.6. IPTV
  • 5.6.1. IPTV Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. TV Analytics Market: Application Estimates & Trend Analysis

• 6.1. Segment Dashboard
• 6.2. TV Analytics Market: Application Movement Analysis, USD Million, 2024 & 2030
• 6.3. Competitive Intelligence
  • 6.3.1. Competitive Intelligence Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.4. Audience Management & Forecasting
  • 6.4.1. Audience Management & Forecasting Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.5. Churn Prevention & Behavior Analysis
  • 6.5.1. Churn Prevention & Behavior Analysis Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.6. Customer Lifetime Management
  • 6.6.1. Customer Lifetime Management Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.7. Sponsorship Management
  • 6.7.1. Sponsorship Management Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.8. Campaign Performance Monitoring
  • 6.8.1. Campaign Performance Monitoring Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.9. Others
  • 6.9.1. Other Applications Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. TV Analytics Market Region Estimates & Trend Analysis

• 7.1. TV Analytics Market Share, By Region, 2024 & 2030, USD Million
• 7.2. North America
  • 7.2.1. North America TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.2.2. U.S.
    • 7.2.2.1. U.S. TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.2.3. Canada
    • 7.2.3.1. Canada TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.2.4. Mexico
    • 7.2.4.1. Mexico TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.3. Europe
  • 7.3.1. Europe TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.3.2. UK
    • 7.3.2.1. UK TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.3.3. Germany
    • 7.3.3.1. Germany TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.3.4. France
    • 7.3.4.1. France TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.4. Asia Pacific
  • 7.4.1. Asia Pacific TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.4.2. China
    • 7.4.2.1. China TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.4.3. India
    • 7.4.3.1. India TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.4.4. Japan
    • 7.4.4.1. Japan TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.4.5. South Korea
    • 7.4.5.1. South Korea TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.4.6. Australia
    • 7.4.6.1. Australia TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.5. Latin America
  • 7.5.1. Latin America TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.5.2. Brazil
    • 7.5.2.1. Brazil TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.6. MEA
  • 7.6.1. MEA TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.6.2. UAE
    • 7.6.2.1. UAE TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.6.3. KSA
    • 7.6.3.1. KSA TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.6.4. South Africa
    • 7.6.4.1. South Africa TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 8. Competitive Landscape

• 8.1. Company Categorization
• 8.2. Company Market Positioning
• 8.3. Company Heat Map Analysis
• 8.4. Company Profiles/Listing
  • 8.4.1. The Nielsen Company (US), LLC.
    • 8.4.1.1. Participant's Overview
    • 8.4.1.2. Financial Performance
    • 8.4.1.3. Application Benchmarking
    • 8.4.1.4. Strategic Initiative
  • 8.4.2. iSpot.tv, Inc.
    • 8.4.2.1. Participant's Overview
    • 8.4.2.2. Financial Performance
    • 8.4.2.3. Application Benchmarking
    • 8.4.2.4. Strategic Initiative
  • 8.4.3. Samba TV, Inc.
    • 8.4.3.1. Participant's Overview
    • 8.4.3.2. Financial Performance
    • 8.4.3.3. Application Benchmarking
    • 8.4.3.4. Strategic Initiative
  • 8.4.4. Innovid
    • 8.4.4.1. Participant's Overview
    • 8.4.4.2. Financial Performance
    • 8.4.4.3. Application Benchmarking
    • 8.4.4.4. Strategic Initiative
  • 8.4.5. Parrot Analytics Limited
    • 8.4.5.1. Participant's Overview
    • 8.4.5.2. Financial Performance
    • 8.4.5.3. Application Benchmarking
    • 8.4.5.4. Strategic Initiative
  • 8.4.6. Clarivoy
    • 8.4.6.1. Participant's Overview
    • 8.4.6.2. Financial Performance
    • 8.4.6.3. Application Benchmarking
    • 8.4.6.4. Strategic Initiative
  • 8.4.7. Conviva
    • 8.4.7.1. Participant's Overview
    • 8.4.7.2. Financial Performance
    • 8.4.7.3. Application Benchmarking
    • 8.4.7.4. Strategic Initiative
  • 8.4.8. Google LLC
    • 8.4.8.1. Participant's Overview
    • 8.4.8.2. Financial Performance
    • 8.4.8.3. Application Benchmarking
    • 8.4.8.4. Strategic Initiative
  • 8.4.9. Alphonso Inc.
    • 8.4.9.1. Participant's Overview
    • 8.4.9.2. Financial Performance
    • 8.4.9.3. Application Benchmarking
    • 8.4.9.4. Strategic Initiative
  • 8.4.10. Amobee, Inc.
    • 8.4.10.1. Participant's Overview
    • 8.4.10.2. Financial Performance
    • 8.4.10.3. Application Benchmarking
    • 8.4.10.4. Strategic Initiative