Product Code: GVR-4-68039-334-2
Virtual Fitting Room Market Growth & Trends:
The global virtual fitting room market size is expected to reach USD 20.65 billion by 2030, registering a CAGR of 24.6% from 2025 to 2030, according to a new report by Grand View Research, Inc. The prevalence of high-tech simulations to mimic face-to-face buying behavior with the help of advanced 3D technologies is expected to drive the market growth. Furthermore, the intervention of digital transformation technologies, such as Artificial Intelligence (AI) and Augmented Reality (AR), is projected to create numerous growth opportunities for virtual fitting rooms over the forecast period. Virtual try-on technology is proving to be highly advantageous for retailers and is experiencing a surge in consumer adoption and preference in the current market landscape.
The virtual fitting room technology has been efficiently enabling consumers to try and reject products before ordering, thereby converting one-time buyers into repeat customers. For instance, in August 2022, be Retail Social, a virtual try-on and virtual fitting room platform, launched its first customer product called Get Cutie. This category sells vintage-inspired handmade garments and is the first fashion retailer to use accelerator and extension services, which is helping customers to virtually try-on the garments with the help of an avatar and make the buying decision accordingly.
This, in turn, is expected to boost the market demand over the forecast period. Furthermore, companies are developing advancements to enhance the sensory experience, including tactile, fabric, and texture perception, for consumers making online purchases. This aims to decrease return rates and foster brand loyalty. In addition, the virtual fitting room technology gathers extensive data, enabling the marketing analytics team to enhance customer experience and bolster brand recognition. This breakthrough in the retail industry leverages purchase data to inform future business strategies, thereby driving growth in the market over the forecast period.
Virtual Fitting Room Market Report Highlights:
- The software segment accounted for the largest revenue share of 48.3% in 2024 and is expected to maintain its position during the forecast period
- The apparel segment accounted for the largest revenue share in the global market in 2024, as virtual fitting rooms are being extensively deployed by clothing establishments to help customers understand their ideal fit and style
- Based on end-use segment, the virtual stores segment recorded a significant revenue share in 2024. This is attributed to the inclination of users towards the ease of e-commerce websites
- Europe virtual fitting room market accounted for a leading revenue share of 36.8% in the global virtual fitting room market in 2024
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation and Scope
- 1.2. Research Methodology
- 1.2.1. Information Procurement
- 1.3. Information or Data Analysis
- 1.4. Methodology
- 1.5. Research Scope and Assumptions
- 1.6. Market Formulation & Validation
- 1.7. Country Based Segment Share Calculation
- 1.8. List of Data Sources
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Segment Outlook
- 2.3. Competitive Insights
Chapter 3. Virtual Fitting Room Market Variables, Trends, & Scope
- 3.1. Market Lineage Outlook
- 3.2. Market Dynamics
- 3.2.1. Market Drivers Analysis
- 3.2.2. Market Restraints Analysis
- 3.2.3. Industry Challenges
- 3.3. Virtual Fitting Room Market Analysis Tools
- 3.3.1. Porter's Analysis
- 3.3.1.1. Bargaining power of the suppliers
- 3.3.1.2. Bargaining power of the buyers
- 3.3.1.3. Threats of substitution
- 3.3.1.4. Threats from new entrants
- 3.3.1.5. Competitive rivalry
- 3.3.2. PESTEL Analysis
- 3.3.2.1. Political Landscape
- 3.3.2.2. Economic and Social Landscape
- 3.3.2.3. Technological Landscape
- 3.3.2.4. Environmental Landscape
- 3.3.2.5. Legal Landscape
Chapter 4. Virtual Fitting Room Market: Component Estimates & Trend Analysis
- 4.1. Segment Dashboard
- 4.2. Virtual Fitting Room Market: Component Movement Analysis, USD Million, 2024 & 2030
- 4.3. Hardware
- 4.3.1. Hardware Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.4. Software
- 4.4.1. Software Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.4.2. On-premise
- 4.4.2.1. On-premise Deployment Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.4.3. Cloud
- 4.4.3.1. Cloud Deployment Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.5. Services
- 4.5.1. Services Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.5.2. Installation
- 4.5.2.1. Installation Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.5.3. Support & Maintenance
- 4.5.3.1. Support & Maintenance Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.5.4. Consulting
- 4.5.4.1. Consulting Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 5. Virtual Fitting Room Market: Application Estimates & Trend Analysis
- 5.1. Segment Dashboard
- 5.2. Virtual Fitting Room Market: Application Movement Analysis, USD Million, 2024 & 2030
- 5.3. Apparel
- 5.3.1. Apparel Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.4. Beauty and Cosmetics
- 5.4.1. Beauty and Cosmetics Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.5. Eyewear
- 5.5.1. Eyewear Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.6. Footwear
- 5.6.1. Footwear Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.7. Others
- 5.7.1. Other Applications Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 6. Virtual Fitting Room Market: End Use Estimates & Trend Analysis
- 6.1. Segment Dashboard
- 6.2. Virtual Fitting Room Market: End Use Movement Analysis, USD Million, 2024 & 2030
- 6.3. Physical Stores
- 6.3.1. Physical Stores Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.4. Virtual Stores
- 6.4.1. Virtual Stores Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 7. Virtual Fitting Room Market: Regional Estimates & Trend Analysis
- 7.1. Virtual Fitting Room Market Share, By Region, 2024 & 2030, USD Million
- 7.2. North America
- 7.2.1. North America Virtual Fitting Room Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.2.2. U.S.
- 7.2.2.1. U.S. Virtual Fitting Room Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.2.3. Canada
- 7.2.3.1. Canada Virtual Fitting Room Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.3. Europe
- 7.3.1. Europe Virtual Fitting Room Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.3.2. UK
- 7.3.2.1. UK Virtual Fitting Room Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.3.3. Germany
- 7.3.3.1. Germany Virtual Fitting Room Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.3.4. France
- 7.3.4.1. France Virtual Fitting Room Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.3.5. Italy
- 7.3.5.1. Italy Virtual Fitting Room Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.3.6. Spain
- 7.3.6.1. Spain Virtual Fitting Room Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.3.7. Russia
- 7.3.7.1. Russia Virtual Fitting Room Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4. Asia Pacific
- 7.4.1. Asia Pacific Virtual Fitting Room Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4.2. China
- 7.4.2.1. China Virtual Fitting Room Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4.3. Japan
- 7.4.3.1. Japan Virtual Fitting Room Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4.4. South Korea
- 7.4.4.1. South Korea Virtual Fitting Room Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4.5. Australia
- 7.4.5.1. Australia Virtual Fitting Room Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.5. Latin America
- 7.5.1. Latin America Virtual Fitting Room Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.5.2. Brazil
- 7.5.2.1. Brazil Virtual Fitting Room Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.5.3. Mexico
- 7.5.3.1. Mexico Virtual Fitting Room Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.6. Middle East and Africa
- 7.6.1. Middle East and Africa Virtual Fitting Room Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.6.2. Saudi Arabia
- 7.6.2.1. Saudi Arabia Virtual Fitting Room Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.6.3. UAE
- 7.6.3.1. UAE Virtual Fitting Room Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 8. Competitive Landscape
- 8.1. Company Categorization
- 8.2. Company Market Positioning
- 8.3. Company Heat Map Analysis
- 8.4. Company Profiles
- 8.4.1. AstraFit
- 8.4.1.1. Participant's Overview
- 8.4.1.2. Financial Performance
- 8.4.1.3. Product Benchmarking
- 8.4.1.4. Recent Developments/ Strategic Initiatives
- 8.4.2. ELSE Corp Srl
- 8.4.2.1. Participant's Overview
- 8.4.2.2. Financial Performance
- 8.4.2.3. Product Benchmarking
- 8.4.2.4. Recent Developments/ Strategic Initiatives
- 8.4.3. FXGear Inc.
- 8.4.3.1. Participant's Overview
- 8.4.3.2. Financial Performance
- 8.4.3.3. Product Benchmarking
- 8.4.3.4. Recent Developments/ Strategic Initiatives
- 8.4.4. Metail
- 8.4.4.1. Participant's Overview
- 8.4.4.2. Financial Performance
- 8.4.4.3. Product Benchmarking
- 8.4.4.4. Recent Developments/ Strategic Initiatives
- 8.4.5. Fit Analytics
- 8.4.5.1. Participant's Overview
- 8.4.5.2. Financial Performance
- 8.4.5.3. Product Benchmarking
- 8.4.5.4. Recent Developments/ Strategic Initiatives
- 8.4.6. Zugara Inc.
- 8.4.6.1. Participant's Overview
- 8.4.6.2. Financial Performance
- 8.4.6.3. Product Benchmarking
- 8.4.6.4. Recent Developments/ Strategic Initiatives
- 8.4.7. SIZEBAY
- 8.4.7.1. Participant's Overview
- 8.4.7.2. Financial Performance
- 8.4.7.3. Product Benchmarking
- 8.4.7.4. Recent Developments/ Strategic Initiatives
- 8.4.8. Magic Mirror
- 8.4.8.1. Participant's Overview
- 8.4.8.2. Financial Performance
- 8.4.8.3. Product Benchmarking
- 8.4.8.4. Recent Developments/ Strategic Initiatives
- 8.4.9. Memomi Labs Inc
- 8.4.9.1. Participant's Overview
- 8.4.9.2. Financial Performance
- 8.4.9.3. Product Benchmarking
- 8.4.9.4. Recent Developments/ Strategic Initiatives
- 8.4.10. SenseMi
- 8.4.10.1. Participant's Overview
- 8.4.10.2. Financial Performance
- 8.4.10.3. Product Benchmarking
- 8.4.10.4. Recent Developments/ Strategic Initiatives
- 8.4.11. triMirror
- 8.4.11.1. Participant's Overview
- 8.4.11.2. Financial Performance
- 8.4.11.3. Product Benchmarking
- 8.4.11.4. Recent Developments/ Strategic Initiatives
- 8.4.12. Virtusize
- 8.4.12.1. Participant's Overview
- 8.4.12.2. Financial Performance
- 8.4.12.3. Product Benchmarking
- 8.4.12.4. Recent Developments/ Strategic Initiatives
- 8.4.13. Visualook
- 8.4.13.1. Participant's Overview
- 8.4.13.2. Financial Performance
- 8.4.13.3. Product Benchmarking
- 8.4.13.4. Recent Developments/ Strategic Initiatives
- 8.4.14. Reactive Reality GmbH
- 8.4.14.1. Participant's Overview
- 8.4.14.2. Financial Performance
- 8.4.14.3. Product Benchmarking
- 8.4.14.4. Recent Developments/ Strategic Initiatives