アスレジャーの市場規模、シェア、動向分析レポート：製品別、カテゴリー別、最終用途別、流通チャネル別、地域別、セグメント予測、2024年～2030年

アスレジャー市場の成長と動向：

Grand View Research, Inc.の最新レポートによると、世界のアスレジャー市場規模は2024年から2030年にかけてCAGR 9.3％を記録し、2030年には6,625億6,000万米ドルに達すると予測されています。

健康的な加齢の動向が高齢者人口の間で人気を集め、パフォーマンスを高めるフィットネス製品への需要が高まっています。この需要はアスレジャー製品にも及んでおり、グリップ力の強化、吸湿発散性、背中のサポートなど、フィットネスやアクティブなライフスタイルを維持しようとする高齢消費者にとって有益な機能を提供しています。人口動態を問わず消費者の参加が増加していることは、現代消費者の進化する嗜好とライフスタイルを反映し、アスレジャー製品の需要を牽引しています。

2022年5月、アディダスは最新のヨガ・コレクション、アディダス・ヨガ・メイクスペース・コレクションを発表しました。このコレクションは、ヨガの練習を様々な側面からサポートし、様々なコンディションに適応するよう調整された、汎用性の高いアイテムが揃っています。火、土、風、水のエレメントにインスパイアされたこのコレクションは、リサイクル素材をデザインに取り入れています。YOGA MAKE SPACEコレクションは、レディースとメンズのアパレルとアクセサリーで構成されています。

アスレジャー・ウェアは、アスレチック・アクティビティ用に特別にデザインされた衣服で、現在ではカジュアルウェアや仕事着にも適しています。消費者は、アスレジャー・ウエアが提供する快適さと柔軟性を高く評価しているが、その主な理由は、ポリエステルやナイロンなど、望ましい特性の組み合わせを提供するデザインに使用されている素材にあります。

健康とウェルネスへの関心の高まりが市場成長の主な促進要因となっています。世界中の消費者がフィットネス活動を優先し、ライフスタイルに取り入れているため、ターゲット層の間でフィットネス産業が促進されています。アクティブ・ウェアを宣伝するフィットネス・インフルエンサーの影響力は、アスレジャーを文化現象として盛り上げる一因となっており、アクティブ・ウェアはジムだけでなく、ランウェイや社交の場でも着用されています。

フィットネス愛好家は、フィットネス目標をサポートするためにプレミアム価格のフィットネス製品に投資する強い意欲を示しており、これは人口のかなりの部分の日常生活に欠かせないものとなっています。スポーツやフィットネス活動への参加者の増加により、消費者はフィットネス関連製品により包括的なアプローチを採用するようになっています。

アスレジャー市場レポート・ハイライト

• 2023年の売上シェアは、シャツ・Tシャツ分野が38.5%で最大となり市場を牽引。ファッションのカジュアル化の傾向が強まっており、リラックスして快適な服装を選ぶ人が増えています。アスレジャーブランドが提供するシャツやTシャツは、パフォーマンスウェアの要素を取り入れながら、このカジュアルな美学を体現しています。快適性、機能性、スタイルの融合は、ワークアウトから社交の場までシームレスに移行できる服を求める消費者の共感を呼んでいます。
• 最終用途別では、2023年の売上高シェアが36.2％と最も大きく、メンズ・セグメントが市場を牽引しました。男性ファッションは、より意識的で実験的なものへとシフトしています。カシミアは、その柔らかさ、暖かさ、多用途性から、現代男性の進化するスタイルの好みに合致しています。快適さと洗練の両方を提供できるこの素材は、流行に左右されない選択と時代を超越したエレガンスのバランスを求める男性にアピールします。
• カテゴリー別では、プレミアム・セグメントが2024年から2030年にかけて最も速いCAGR 10.5％で成長すると予想されます。プレミアム・アスレジャー・ブランドは、大衆向けブランドと比較して優れた品質と職人技を提供することで差別化を図っています。これらのブランドは、高品質の生地、高度な製造技術、細部への細心の注意を駆使して、耐久性があり、快適で、スタイリッシュなアスレジャー・アパレルを生み出しています。
• 流通チャネル別では、スーパーマーケット＆ハイパーマーケット部門が2023年に19.3％の最大売上シェアで市場をリードしました。スーパーマーケットとハイパーマーケットでは、消費者がアスレジャー・アパレルを含む幅広い商品をひとつ屋根の下で見つけることができるワンストップショッピング体験を提供しています。このような利便性により、複数の店舗を回るよりも1回で買い物を済ませたがる消費者は時間と労力を節約できます。
• 北米市場は、2024年から2030年にかけて大幅なCAGRで成長すると予想されます。北米では豊かさと可処分所得の増加が見られ、消費者はアスレジャーのような高級品や贅沢品に興じることができます。経済状況が改善するにつれて、高品質で高級なワードローブの定番品への投資意欲が高まっています。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 アスレジャー市場の変数、動向、範囲

• 市場系統の見通し
• 業界バリューチェーン分析
  • 原材料チャネルの見通し
  • 製造業と技術の展望
  • 利益率分析
• 市場力学
  • 市場 促進要因分析
  • 市場抑制要因分析
  • 市場機会
  • 市場の課題
• 業界分析- ポーターのファイブフォース分析
• 市場参入戦略

第4章 アスレジャー市場：消費者行動分析

• デモグラフィック分析
• 消費者の動向と嗜好
• 購買行動に影響を与える要因
• 消費者向けサービス導入動向
• 主な観察と発見

第5章 アスレジャー市場：製品の推定・動向分析

• 製品の変動分析と市場シェア、2023年と2030年
• ヨガウェア
• シャツとTシャツ
• レギンス
• ショートパンツ
• その他

第6章 アスレジャー市場：カテゴリーの推定・動向分析

• カテゴリーの変動分析と市場シェア、2023年と2030年
• マス
• プレミアム

第7章 アスレジャー市場：エンドユーザーの推定・動向分析

• エンドユーザーの変動分析と市場シェア、2023年と2030年
• 男性
• 女性
• 子供

第8章 アスレジャー市場：流通チャネルの推定・動向分析

• 流通チャネルの変動分析と市場シェア、2023年と2030年
• ハイパーマーケットとスーパーマーケット
• スポーツ用品小売業者
• オンライン
• その他

第9章 アスレジャー市場：地域の推定・動向分析

• 地域の変動分析と市場シェア、2023年と2030年
• 北米
  • 市場推計・予測、2018年-2030年
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • 市場推計・予測、2018年-2030年
  • ドイツ
  • 英国
  • スペイン
  • イタリア
  • フランス
• アジア太平洋地域
  • 市場推計・予測、2018年-2030年
  • 中国
  • インド
  • 日本
  • 韓国
  • オーストラリアとニュージーランド
• 中南米
  • 市場推計・予測、2018年-2030年
  • ブラジル
• 中東・アフリカ
  • 市場推計・予測、2018年-2030年
  • 南アフリカ

第10章 競合分析

• 主要市場参入企業による最近の動向と影響分析
• 企業分類
• 参入企業の概要
• 財務実績
• 製品ベンチマーク
• 企業市場シェア分析、2023年（％）
• 企業ヒートマップ分析
• 戦略マッピング
• 企業プロファイル
  • Lululemon Athletica Inc.
  • Adidas AG
  • Under Armour, Inc.
  • Hanesbrands Inc.
  • Patagonia, Inc.
  • EILEEN FISHER
  • Vuori
  • Outerknown
  • PANGAIA
  • Wear Pact, LLC

List of Tables

• Table 1 Athleisure market - Key market driver analysis
• Table 2 Athleisure market - Key market restraint analysis
• Table 3 Yoga apparel market estimates and forecast, 2018 - 2030 (USD Million)
• Table 4 Yoga tops market estimates and forecast, 2018 - 2030 (USD Million)
• Table 5 Yoga pants market estimates and forecast, 2018 - 2030 (USD Million)
• Table 6 Yoga shorts market estimates and forecast, 2018 - 2030 (USD Million)
• Table 7 Yoga unitards market estimates and forecast, 2018 - 2030 (USD Million)
• Table 8 Yoga capris market estimates and forecast, 2018 - 2030 (USD Million)
• Table 9 Other yoga athleisure products market estimates and forecast, 2018 - 2030 (USD Million)
• Table 10 Athleisure shirts & t-shirts market estimates and forecast, 2018 - 2030 (USD Million)
• Table 11 Athleisure leggings market estimates and forecast, 2018 - 2030 (USD Million)
• Table 12 Athleisure shorts market estimates and forecast, 2018 - 2030 (USD Million)
• Table 13 Other athleisure products market estimates and forecast, 2018 - 2030 (USD Million)
• Table 14 Mass athleisure market estimates and forecast, 2018 - 2030 (USD Million)
• Table 15 Premium athleisure market estimates and forecast, 2018 - 2030 (USD Million)
• Table 16 Men athleisure market estimates and forecast, 2018 - 2030 (USD Million)
• Table 17 Women athleisure market estimates and forecast, 2018 - 2030 (USD Million)
• Table 18 Children athleisure market estimates and forecast, 2018 - 2030 (USD Million)
• Table 19 Athleisure market estimates and forecast, through supermarkets & hypermarkets, 2018 - 2030 (USD Million)
• Table 20 Athleisure market estimates and forecast, through sporting goods retailers, 2018 - 2030 (USD Million)
• Table 21 Athleisure market estimates and forecast, through online, 2018 - 2030 (USD Million)
• Table 22 Athleisure market estimates and forecast, through others, 2018 - 2030 (USD Million)
• Table 23 North America athleisure market estimates and forecast, 2018 - 2030 (USD Million)
• Table 24 North America athleisure market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 25 North America athleisure market revenue estimates and forecast, by category, 2018 - 2030 (USD Million)
• Table 26 North America athleisure market revenue estimates and forecast, by end-user, 2018 - 2030 (USD Million)
• Table 27 North America athleisure market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 28 US macro-economic outlay
• Table 29 US athleisure market estimates and forecast, 2018 - 2030 (USD Million)
• Table 30 US athleisure market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 31 US athleisure market revenue estimates and forecast, by category, 2018 - 2030 (USD Million)
• Table 32 US athleisure market revenue estimates and forecast, by end-user, 2018 - 2030 (USD Million)
• Table 33 US athleisure market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 34 Canada macro-economic outlay
• Table 35 Canada athleisure market estimates and forecast, 2018 - 2030 (USD Million)
• Table 36 Canada athleisure market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 37 Canada athleisure market revenue estimates and forecast, by category, 2018 - 2030 (USD Million)
• Table 38 Canada athleisure market revenue estimates and forecast, by end-user, 2018 - 2030 (USD Million)
• Table 39 Canada athleisure market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 40 Mexico macro-economic outlay
• Table 41 Mexico athleisure market estimates and forecast, 2018 - 2030 (USD Million)
• Table 42 Mexico athleisure market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 43 Mexico athleisure market revenue estimates and forecast, by category, 2018 - 2030 (USD Million)
• Table 44 Mexico athleisure market revenue estimates and forecast, by end-user, 2018 - 2030 (USD Million)
• Table 45 Mexico athleisure market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 46 Europe athleisure market estimates and forecast, 2018 - 2030 (USD Million)
• Table 47 Europe athleisure market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 48 Europe athleisure market revenue estimates and forecast, by category, 2018 - 2030 (USD Million)
• Table 49 Europe athleisure market revenue estimates and forecast, by end-user, 2018 - 2030 (USD Million)
• Table 50 Europe athleisure market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 51 Germany macro-economic outlay
• Table 52 Germany athleisure market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 53 Germany athleisure market revenue estimates and forecast, by category, 2018 - 2030 (USD Million)
• Table 54 Germany athleisure market revenue estimates and forecast, by end-user, 2018 - 2030 (USD Million)
• Table 55 Germany athleisure market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 56 UK macro-economic outlay
• Table 57 UK athleisure market estimates and forecast, 2018 - 2030 (USD Million)
• Table 58 UK athleisure market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 59 UK athleisure market revenue estimates and forecast, by category, 2018 - 2030 (USD Million)
• Table 60 UK athleisure market revenue estimates and forecast, by end-user, 2018 - 2030 (USD Million)
• Table 61 UK athleisure market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 62 Spain macro-economic outlay
• Table 63 Spain athleisure market estimates and forecast, 2018 - 2030 (USD Million)
• Table 64 Spain athleisure market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 65 Spain athleisure market revenue estimates and forecast, by category, 2018 - 2030 (USD Million)
• Table 66 Spain athleisure market revenue estimates and forecast, by end-user, 2018 - 2030 (USD Million)
• Table 67 Spain athleisure market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 68 Italy macro-economic outlay
• Table 69 Italy athleisure market estimates and forecast, 2018 - 2030 (USD Million)
• Table 70 Italy athleisure market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 71 Italy athleisure market revenue estimates and forecast, by category, 2018 - 2030 (USD Million)
• Table 72 Italy athleisure market revenue estimates and forecast, by end-user, 2018 - 2030 (USD Million)
• Table 73 Italy athleisure market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 74 France macro-economic outlay
• Table 75 France athleisure market estimates and forecast, 2018 - 2030 (USD Million)
• Table 76 France athleisure market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 77 France athleisure market revenue estimates and forecast, by category, 2018 - 2030 (USD Million)
• Table 78 France athleisure market revenue estimates and forecast, by end-user, 2018 - 2030 (USD Million)
• Table 79 France athleisure market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 80 Asia Pacific athleisure market estimates and forecast, 2018 - 2030 (USD Million)
• Table 81 Asia Pacific athleisure market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 82 Asia Pacific athleisure market revenue estimates and forecast, by category, 2018 - 2030 (USD Million)
• Table 83 Asia Pacific athleisure market revenue estimates and forecast, by end-user, 2018 - 2030 (USD Million)
• Table 84 Asia Pacific athleisure market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 85 China macro-economic outlay
• Table 86 China athleisure market estimates and forecast, 2018 - 2030 (USD Million)
• Table 87 China athleisure market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 88 China athleisure market revenue estimates and forecast, by category, 2018 - 2030 (USD Million)
• Table 89 China athleisure market revenue estimates and forecast, by end-user, 2018 - 2030 (USD Million)
• Table 90 China athleisure market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 91 India macro-economic outlay
• Table 92 India athleisure market estimates and forecast, 2018 - 2030 (USD Million)
• Table 93 India athleisure market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 94 India athleisure market revenue estimates and forecast, by category, 2018 - 2030 (USD Million)
• Table 95 India athleisure market revenue estimates and forecast, by end-user, 2018 - 2030 (USD Million)
• Table 96 India athleisure market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 97 Japan macro-economic outlay
• Table 98 Japan athleisure market estimates and forecast, 2018 - 2030 (USD Million)
• Table 99 Japan athleisure market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 100 Japan athleisure market revenue estimates and forecast, by category, 2018 - 2030 (USD Million)
• Table 101 Japan athleisure market revenue estimates and forecast, by end-user, 2018 - 2030 (USD Million)
• Table 102 Japan athleisure market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 103 South Korea macro-economic outlay
• Table 104 South Korea athleisure market estimates and forecast, 2018 - 2030 (USD Million)
• Table 105 South Korea athleisure market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 106 South Korea athleisure market revenue estimates and forecast, by category, 2018 - 2030 (USD Million)
• Table 107 South Korea athleisure market revenue estimates and forecast, by end-user, 2018 - 2030 (USD Million)
• Table 108 South Korea athleisure market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 109 Australia & New Zealand macro-economic outlay
• Table 110 Australia & New Zealand athleisure market estimates and forecast, 2018 - 2030 (USD Million)
• Table 111 Australia & New Zealand athleisure market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 112 Australia & New Zealand athleisure market revenue estimates and forecast, by category, 2018 - 2030 (USD Million)
• Table 113 Australia & New Zealand athleisure market revenue estimates and forecast, by end-user, 2018 - 2030 (USD Million)
• Table 114 Australia & New Zealand athleisure market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 115 Central & South America athleisure market estimates and forecast, 2018 - 2030 (USD Million)
• Table 116 Central & South America athleisure market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 117 Central & South America athleisure market revenue estimates and forecast, by category, 2018 - 2030 (USD Million)
• Table 118 Central & South America athleisure market revenue estimates and forecast, by end-user, 2018 - 2030 (USD Million)
• Table 119 Central & South America athleisure market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 120 Brazil macro-economic outlay
• Table 121 Brazil athleisure market estimates and forecast, 2018 - 2030 (USD Million)
• Table 122 Brazil athleisure market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 123 Brazil athleisure market revenue estimates and forecast, by category, 2018 - 2030 (USD Million)
• Table 124 Brazil athleisure market revenue estimates and forecast, by end-user, 2018 - 2030 (USD Million)
• Table 125 Brazil athleisure market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 126 Middle East & Africa athleisure market estimates and forecast, 2018 - 2030 (USD Million)
• Table 127 Middle East & Africa athleisure market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 128 Middle East & Africa athleisure market revenue estimates and forecast, by category, 2018 - 2030 (USD Million)
• Table 129 Middle East & Africa athleisure market revenue estimates and forecast, by end-user, 2018 - 2030 (USD Million)
• Table 130 Middle East & Africa athleisure market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 131 South Africa macro-economic outlay
• Table 132 South Africa athleisure market estimates and forecast, 2018 - 2030 (USD Million)
• Table 133 South Africa athleisure market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 134 South Africa athleisure market revenue estimates and forecast, by category, 2018 - 2030 (USD Million)
• Table 135 South Africa athleisure market revenue estimates and forecast, by end-user, 2018 - 2030 (USD Million)
• Table 136 South Africa athleisure market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)

List of Figures

• Fig. 1 Athleisure market snapshot
• Fig. 2 Athleisure market segmentation & scope
• Fig. 3 Athleisure market penetration & growth prospect mapping
• Fig. 4 Athleisure market value chain analysis
• Fig. 5 Athleisure market dynamics
• Fig. 6 Athleisure market Porter's Five Forces analysis
• Fig. 7 Athleisure market: Product movement analysis, 2023 & 2030 (%)
• Fig. 8 Yoga apparel market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 9 Yoga tops market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 10 Yoga pants market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 11 Yoga shorts market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 12 Yoga unitards market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 13 Yoga capris market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 14 Other yoga athleisure products market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 15 Athleisure shirts & t-shirts market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 16 Athleisure leggings market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 17 Athleisure shorts market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 18 Other athleisure market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 19 Athleisure market: Category movement analysis, 2023 & 2030 (%)
• Fig. 20 Mass athleisure market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 21 Premium athleisure market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 22 Athleisure market: End user movement analysis, 2023 & 2030 (%)
• Fig. 23 Men athleisure market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 24 Women athleisure market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 25 Children athleisure market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 26 Athleisure market: Distribution channel movement analysis, 2023 & 2030 (%)
• Fig. 27 Athleisure market estimates and forecast, through hypermarkets & supermarkets, 2018 - 2030 (USD Million)
• Fig. 28 Athleisure market estimates and forecast, through sporting goods retailers, 2018 - 2030 (USD Million)
• Fig. 29 Athleisure market estimates and forecast, through online, 2018 - 2030 (USD Million)
• Fig. 30 Athleisure market estimates and forecast, through others, 2018 - 2030 (USD Million)
• Fig. 31 Athleisure market: Regional movement analysis, 2023 & 2030 (%)
• Fig. 32 North America athleisure market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 33 US athleisure market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 34 Canada athleisure market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 35 Mexico athleisure market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 36 Europe athleisure market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 37 Germany athleisure market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 38 UK athleisure market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 39 Spain athleisure market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 40 Italy athleisure market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 41 France athleisure market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 42 Asia Pacific athleisure market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 43 China athleisure market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 44 India athleisure market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 45 Japan athleisure market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 46 South Korea athleisure market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 47 Australia & New Zealand athleisure market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 48 Central & South America athleisure market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 49 Brazil athleisure market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 50 Middle East & Africa athleisure market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 51 South Africa athleisure market estimates and forecast, 2018 - 2030 (USD Million)

Athleisure Market Growth & Trends:

The global athleisure market size is expected to reach USD 662.56 billion by 2030, registering a CAGR of 9.3% from 2024 to 2030, according to a new report by Grand View Research, Inc. The trend of healthy aging has gained popularity among the elderly population, leading to an increased demand for performance-boosting fitness products. This demand extends to athleisure products, as they offer features such as enhanced grip, moisture-wicking properties, and back support, which are beneficial for elderly consumers seeking to maintain their fitness and active lifestyle. The growing participation of consumers across demographics drives the demand for athleisure products, reflecting the evolving preferences and lifestyles of modern consumers.

In May 2022, Adidas announced its newest yoga collection, the Adidas yoga make space collection. This dedicated offering includes versatile pieces tailored to support various aspects of yoga practice and adapt to different conditions. Inspired by the elements of fire, earth, wind, and water, the collection incorporates recycled materials into its design. The yoga make space collection comprises both apparel and accessories catering to both women and men.

Athleisure wear, characterized by clothing specifically designed for athletic activities which is now suitable for casual wear and even workplace attire, has become increasingly accepted in various social settings. Consumers appreciate the comfort and flexibility provided by athleisure wear, largely due to the materials used in its design, such as polyester and nylon, which offer the desired combination of properties.

The increasing focus on health and wellness has been a key driver of market growth. Consumers worldwide are prioritizing fitness activities and incorporating them into their lifestyles, leading to the promotion of the fitness industry among target segments. The influence of fitness influencers promoting active wear has contributed to the rise of athleisure as a cultural phenomenon, with active wear being worn not only in gyms but also on runways and social gatherings.

Fitness enthusiasts exhibit a strong willingness to invest in premium-priced fitness products to support their fitness goals, which have become integral to the daily routines of a significant portion of the population. The growing participation in sports and fitness activities has led consumers to adopt a more comprehensive approach to fitness-related products.

Athleisure Market Report Highlights:

• The shirts & t-shirts segment led the market with the largest revenue share of 38.5% in 2023. There's a growing trend towards casualization in fashion, with more individuals opting for relaxed and comfortable clothing styles. Shirts and t-shirts offered by athleisure brands embody this casual aesthetic while incorporating elements of performance wear. The fusion of comfort, functionality, and style resonates with consumers seeking clothing that can seamlessly transition from workouts to social gatherings
• Based on end-user, the men segment led the market with the largest revenue share of 36.2% in 2023. Men's fashion has experienced a shift toward greater consciousness and experimentation. Cashmere, with its softness, warmth, and versatility, aligns with the evolving style preferences of modern men. The fabric's ability to offer both comfort and sophistication appeals to men seeking a balance between fashion-forward choices and timeless elegance
• Based on category, the premium segment is expected to grow at the fastest CAGR of 10.5% from 2024 to 2030. Premium athleisure brands differentiate themselves by offering superior quality and craftsmanship compared to their mass-market counterparts. They use high-quality fabrics, advanced manufacturing techniques, and meticulous attention to detail to create athleisure apparel that is durable, comfortable, and stylish
• Based on distribution channel, the supermarkets & hypermarkets segment led the market with the largest revenue share of 19.3% in 2023. Supermarkets and hypermarkets offer a one-stop shopping experience where consumers can find a wide range of products, including athleisure apparel, all under one roof. This convenience factor saves time and effort for consumers who prefer to complete their shopping in one trip rather than visiting multiple stores
• North America market is expected to grow at a significant CAGR from 2024 to 2030. North America has witnessed an increase in affluence and disposable income, allowing consumers to indulge in premium and luxury products like athleisure. As economic conditions improve, there is a growing willingness to invest in high-quality and luxurious wardrobe staples

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Sources & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Information & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segmental Outlook
• 2.3. Regional Outlook

Chapter 3. Athleisure Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
• 3.2. Industry Value Chain Analysis
  • 3.2.1. Raw Material Channel Outlook
  • 3.2.2. Manufacturing & Technology Outlook
  • 3.2.3. Profit Margin Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Market Opportunities
  • 3.3.4. Market Challenges
• 3.4. Industry Analysis - Porter's Five Forces Analysis
• 3.5. Market Entry Strategies

Chapter 4. Athleisure Market: Consumer Behavior Analysis

• 4.1. Demographic Analysis
• 4.2. Consumer Trends & Preferences
• 4.3. Factors Influencing Buying Behavior
• 4.4. Consumer Service Adoption Trends
• 4.5. Key Observations & Findings

Chapter 5. Athleisure Market: Product Estimates & Trend Analysis

• 5.1. Product Movement Analysis & Market Share, 2023 & 2030
• 5.2. Yoga Apparel
  • 5.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.2.1.1 Tops
    • 5.2.1.1.1 Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.2.1.2 Pants
    • 5.2.1.2.1 Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.2.1.3 Shorts
    • 5.2.1.3.1 Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.2.1.4 Unitards
    • 5.2.1.4.1 Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.2.1.5 Capris
    • 5.2.1.5.1 Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.2.1.6 Others
    • 5.2.1.6.1 Market estimates and forecast, 2018 - 2030 (USD Million)
• 5.3. Shirts & T-Shirts
  • 5.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
• 5.4. Leggings
  • 5.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
• 5.5. Shorts
  • 5.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
• 5.6. Others
  • 5.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Athleisure Market: Category Estimates & Trend Analysis

• 6.1. Category Movement Analysis & Market Share, 2023 & 2030
• 6.2. Mass
  • 6.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
• 6.3. Premium
  • 6.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Athleisure Market: End User Estimates & Trend Analysis

• 7.1. End User Movement Analysis & Market Share, 2023 & 2030
• 7.2. Men
  • 7.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
• 7.3. Women
  • 7.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
• 7.4. Children
  • 7.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. Athleisure Market: Distribution Channel Estimates & Trend Analysis

• 8.1. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
• 8.2. Hypermarkets & Supermarkets
  • 8.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
• 8.3. Sporting Goods Retailers
  • 8.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
• 8.4. Online
  • 8.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
• 8.5. Others
  • 8.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 9. Athleisure Market: Regional Estimates & Trend Analysis

• 9.1. Regional Movement Analysis & Market Share, 2023 & 2030
• 9.2. North America
  • 9.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 9.2.2. U.S.
    • 9.2.2.1. Key country dynamics
    • 9.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 9.2.3. Canada
    • 9.2.3.1. Key country dynamics
    • 9.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 9.2.4. Mexico
    • 9.2.4.1. Key country dynamics
    • 9.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
• 9.3. Europe
  • 9.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 9.3.2. Germany
    • 9.3.2.1. Key country dynamics
    • 9.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 9.3.3. UK
    • 9.3.3.1. Key country dynamics
    • 9.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 9.3.4. Spain
    • 9.3.4.1. Key country dynamics
    • 9.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 9.3.5. Italy
    • 9.3.5.1. Key country dynamics
    • 9.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 9.3.6. France
    • 9.3.6.1. Key country dynamics
    • 9.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
• 9.4. Asia Pacific
  • 9.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 9.4.2. China
    • 9.4.2.1. Key country dynamics
    • 9.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 9.4.3. India
    • 9.4.3.1. Key country dynamics
    • 9.4.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 9.4.4. Japan
    • 9.4.4.1. Key country dynamics
    • 9.4.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 9.4.5. South Korea.
    • 9.4.5.1. Key Country Dynamics
    • 9.4.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 9.4.6. Australia & New Zealand
    • 9.4.6.1. Key country dynamics
    • 9.4.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
• 9.5. Central & South America
  • 9.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 9.5.2. Brazil
    • 9.5.2.1. Key country dynamics
    • 9.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
• 9.6. Middle East & Africa
  • 9.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 9.6.2. South Africa
    • 9.6.2.1. Key country dynamics
    • 9.6.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 10. Competitive Analysis

• 10.1. Recent developments & impact analysis, by key market participants
• 10.2. Company Categorization
• 10.3. Participant's Overview
• 10.4. Financial Performance
• 10.5. Product Benchmarking
• 10.6. Company Market Share Analysis, 2023 (%)
• 10.7. Company Heat Map Analysis
• 10.8. Strategy Mapping
• 10.9. Company Profiles
  • 10.9.1. Lululemon Athletica Inc.
    • 10.9.1.1. Company Overview
    • 10.9.1.2. Financial Performance
    • 10.9.1.3. Product Benchmarking
    • 10.9.1.4. Strategic Initiatives
  • 10.9.2. Adidas AG
    • 10.9.2.1. Company Overview
    • 10.9.2.2. Financial Performance
    • 10.9.2.3. Product Benchmarking
    • 10.9.2.4. Strategic Initiatives
  • 10.9.3. Under Armour, Inc.
    • 10.9.3.1. Company Overview
    • 10.9.3.2. Financial Performance
    • 10.9.3.3. Product Benchmarking
    • 10.9.3.4. Strategic Initiatives
  • 10.9.4. Hanesbrands Inc.
    • 10.9.4.1. Company Overview
    • 10.9.4.2. Financial Performance
    • 10.9.4.3. Product Benchmarking
    • 10.9.4.4. Strategic Initiatives
  • 10.9.5. Patagonia, Inc.
    • 10.9.5.1. Company Overview
    • 10.9.5.2. Financial Performance
    • 10.9.5.3. Product Benchmarking
    • 10.9.5.4. Strategic Initiatives
  • 10.9.6. EILEEN FISHER
    • 10.9.6.1. Company Overview
    • 10.9.6.2. Financial Performance
    • 10.9.6.3. Product Benchmarking
    • 10.9.6.4. Strategic Initiatives
  • 10.9.7. Vuori
    • 10.9.7.1. Company Overview
    • 10.9.7.2. Financial Performance
    • 10.9.7.3. Product Benchmarking
    • 10.9.7.4. Strategic Initiatives
  • 10.9.8. Outerknown
    • 10.9.8.1. Company Overview
    • 10.9.8.2. Financial Performance
    • 10.9.8.3. Product Benchmarking
    • 10.9.8.4. Strategic Initiatives
  • 10.9.9. PANGAIA
    • 10.9.9.1. Company Overview
    • 10.9.9.2. Financial Performance
    • 10.9.9.3. Product Benchmarking
    • 10.9.9.4. Strategic Initiatives
  • 10.9.10. Wear Pact, LLC
    • 10.9.10.1. Company Overview
    • 10.9.10.2. Financial Performance
    • 10.9.10.3. Product Benchmarking
    • 10.9.10.4. Strategic Initiatives