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コンテクスト広告市場規模、シェア、動向分析レポート：タイプ別、展開別、業界別、アプローチ別、地域別、セグメント別予測、2024年～2030年

Contextual Advertising Market Size, Share & Trends Analysis Report By Type, By Deployment, By Industry Vertical, By Approach, By Region, And Segment Forecasts, 2024 - 2030

出版日
ページ情報
英文 120 Pages
納期
2～10営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.99円
コンテクスト広告市場規模、シェア、動向分析レポート：タイプ別、展開別、業界別、アプローチ別、地域別、セグメント別予測、2024年～2030年
出版日: 2024年05月15日
発行: Grand View Research
ページ情報: 英文 120 Pages
納期: 2～10営業日
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  • 全表示
  • 概要
  • 図表
  • 目次
概要

コンテクスト広告市場の成長と動向：

Grand View Research, Inc.の最新レポートによると、世界のコンテキスト広告市場規模は2030年までに4,681億7,000万米ドルに達すると予測され、2024～2030年のCAGRは13.3％を記録します。

デジタルエコシステムの拡大とオンラインプラットフォームの世界の普及により、コンテクスト広告の可能性が大きく広がり、広告主には絶大な成長機会がもたらされています。多様な地域や業界にわたるこの拡大は、多様な視聴者層のターゲティングや未開拓の市場セグメントの開拓を容易にし、市場の成長を促進しています。広告主は、こうしたデジタルエコシステムの可能性を活用することで、希望するオーディエンスに的確にリーチし、テーラーメイドのメッセージを配信し、マーケティング目標を効果的に達成することができ、世界規模でのコンテクスト広告の継続的な進化と発展に大きく貢献しています。

さらに、主要参入企業によるパートナーシップ、共同研究、研究開発などのイニシアチブの増加が、市場の成長をさらに促進すると予想されます。例えば、IASは2022年1月、パリを拠点とするコンテクスト広告会社Contextを買収しました。Contextは、デジタルコンテンツの分類、特にソーシャルメディアプラットフォームやコネクテッドTV（CTV）における画像や動画の分類に関する専門知識で知られています。IASによるこの戦略的パートナーシップは、既存のメディア分類とコンテキストターゲティング能力を強化することを目的としています。Contextのコンテクスト広告主導技術を統合することで、IASはデジタルコンテンツの識別と分類におけるサービスを強化する予定です。

コンテクスト広告市場レポートハイライト

  • 2023年、マスコンテクスト広告セグメントが36.3%と最も高い売上シェアを占める。大量の文脈データを処理し、対象広告を大規模に配信できることが、同セグメントの成長を牽引しています。2024～2030年にかけてのCAGRは、コンテクスト行動広告セグメントが最も早いと予測されます。プログラマティック広告プラットフォームの採用が、文脈行動広告の成長を加速させています。リアルタイム入札、広告配置の最適化、行動シグナル別のオーディエンスターゲティングが可能になり、適切なオーディエンスセグメントに関連性の高い広告をリーチする効率と効果が促進されます。
  • 2023年に最も高い収益シェアを占めたのは、アクティビティベース広告セグメントでした。機械学習（ML）、人工知能（AI）、データ分析などの先進技術の採用により、活動ベース広告の機能が強化されています。位置情報広告は、2024～2030年にかけて最も急成長するセグメントと予想されます。位置情報により、広告主はユーザーの位置情報や嗜好に基づいて広告コンテンツをパーソナライズできるため、同セグメントの成長を牽引しています。
  • 2023年に最も高いシェアを占めたのはモバイルデバイスセグメントでした。モバイルデバイスは正確な位置情報ベースのターゲティングを可能にし、広告主はユーザーのリアルタイムの地理的データに基づいて位置情報に特化した広告を配信することができます。デスクトップセグメントは、2024～2030年にかけて最も速いCAGRを記録すると予測されています。デスクトップの広告ブロッカーはモバイルデバイスよりも普及していないことが多いため、広告主は障壁の少ないデスクトップユーザーにリーチすることができ、セグメントの成長を促進します。
  • 小売・消費財業界セグメントは、2023年に最も高い売上シェアを占めました。継続的な製品イノベーション、ブランド差別化、マーケティングキャンペーンがこのセグメントの収益成長に寄与しています。メディア＆エンターテインメントセグメントは、2024～2030年にかけて最も速いCAGRで成長すると予想されます。サブスクリプションモデル、広告収入、ペイ・パー・ビュー、商品販売、ライセンシング契約など、多様な収益化戦略がこのセグメントの成長に寄与しています。

目次

第1章 調査手法と範囲

第2章 エグゼクティブ概要

第3章 世界のコンテキスト広告市場の変数、動向、範囲

  • 市場イントロダクション/系統展望
  • 市場規模と成長展望
  • 業界バリューチェーン分析
  • 市場力学
    • 市場促進要因分析
    • 市場抑制要因分析
    • 業界の機会
    • 業界の課題
  • 世界コンテキスト広告市場分析ツール
    • ポーターの分析
    • PESTEL分析

第4章 世界のコンテキスト広告市場：アプローチ別、推定・動向分析

  • セグメントダッシュボード
  • 世界のコンテキスト広告市場：アプローチ別分析、10億米ドル、2024年と2030年
  • マスコンテキスト広告
  • 集中型コンテンツ広告
  • コンテキスト行動広告
  • コンテキストビルボード広告

第5章 世界のコンテキスト広告市場：タイプ別、推定・動向分析

  • セグメントダッシュボード
  • 世界のコンテキスト広告市場：タイプ別分析、10億米ドル、2024年と2030年
  • アクティビティベース広告
  • 位置情報広告
  • その他

第6章 世界のコンテキスト広告市場：展開別、推定・動向分析

  • セグメントダッシュボード
  • 世界のコンテキスト広告市場：展開別分析、10億米ドル、2024年と2030年
  • モバイルデバイス
  • デスクトップ
  • デジタルビルボード

第7章 世界のコンテキスト広告市場：業界別、推定・動向分析

  • セグメントダッシュボード
  • 世界のコンテキスト広告市場：業界別分析、10億米ドル、2024年と2030年
  • 小売・消費財
  • メディアとエンターテイメント
  • IT・通信
  • 自動車・輸送
  • 銀行、金融サービス、保険（BFSI）
  • 医療
  • 政府
  • その他

第8章 コンテキスト広告市場：地域推定・動向分析

  • コンテキスト広告市場シェア、地域別、2024年と2030年、10億米ドル
  • 北米
    • 北米のコンテキスト広告市場推定・予測、2017～2030年
    • 米国
    • カナダ
  • 欧州
    • 欧州のコンテキスト広告市場推定・予測、2017～2030年
    • 英国
    • ドイツ
    • フランス
  • アジア太平洋
    • アジア太平洋のコンテキスト広告市場推定・予測、2017～2030年
    • 中国
    • 日本
    • インド
  • ラテンアメリカ
    • ラテンアメリカのコンテキスト広告市場推定・予測、2017～2030年
    • ブラジル
    • メキシコ
  • 中東・アフリカ
    • 中東・アフリカのコンテキスト広告市場推定・予測、2017～2030年
    • サウジアラビア
    • アラブ首長国連邦
    • 南アフリカ

第9章 世界のコンテキスト広告市場：業界別、推定・動向分析

  • セグメントダッシュボード
  • 世界のコンテキスト広告市場：業界別分析、10億米ドル、2024年と2030年
  • 小売・消費財
  • メディアとエンターテイメント
  • IT・通信
  • 自動車・輸送
  • 銀行、金融サービス、保険（BFSI）
  • 医療
  • 政府
  • その他

第10章 競合情勢

  • 主要市場参入企業による最近の動向と影響分析
  • 企業分類
  • 企業の市場ポジショニング
  • 企業ヒートマップ分析
  • 戦略マッピング
    • 拡大
    • 合併と買収
    • パートナーシップとコラボレーション
    • 新製品の発売
    • 研究開発
  • 企業プロファイル
    • Google LLC
    • Facebook Inc.
    • Act-On Software Inc
    • Adobe Systems
    • Millennial Media LLC
    • Twitter, Inc.
    • Yahoo
    • Amobee Inc.
    • Amazon.com Inc
    • Media.net
図表

List of Tables

  • Table 1 List of abbreviation
  • Table 2 Global contextual advertising market 2017 - 2030 (USD Billion)
  • Table 3 Global contextual advertising market estimates and forecasts by region, 2017 - 2030 (USD Billion)
  • Table 4 Global contextual advertising market estimates and forecasts by approach, 2017 - 2030 (USD Billion)
  • Table 5 Global contextual advertising market estimates and forecasts by type, 2017 - 2030 (USD Billion)
  • Table 6 Global contextual advertising market estimates and forecasts by deployment, 2017 - 2030 (USD Billion)
  • Table 7 Global contextual advertising market estimates and forecasts by industry vertical, 2017 - 2030 (USD Billion)
  • Table 8 North America contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 9 North America contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 10 North America contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 11 North America contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 12 U.S. contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 13 U.S. contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 14 U.S. contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 15 U.S. contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 16 Canada contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 17 Canada contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 18 Canada contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 19 Canada contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 20 Mexico contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 21 Mexico contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 22 Mexico contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 23 Mexico contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 24 Europe contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 25 Europe contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 26 Europe contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 27 Europe contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 28 Germany contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 29 Germany contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 30 Germany contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 31 Germany contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 32 UK contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 33 UK contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 34 UK contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 35 UK contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 36 France contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 37 France contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 38 France contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 39 France contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 40 Asia Pacific contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 41 Asia Pacific contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 42 Asia Pacific contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 43 Asia Pacific contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 44 China contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 45 China contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 46 China contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 47 China contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 48 Japan contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 49 Japan contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 50 Japan contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 51 Japan contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 52 India contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 53 India contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 54 India contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 55 India contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 56 Latin America contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 57 Latin America contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 58 Latin America contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 59 Latin America contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 60 Brazil contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 61 Brazil contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 62 Brazil contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 63 Brazil contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 64 Mexico contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 65 Mexico contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 66 Mexico contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 67 Mexico contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 68 Middle East & Africa contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 69 Middle East & Africa contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 70 Middle East & Africa contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 71 Middle East & Africa contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 72 United Arab Emirates (UAE) contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 73 United Arab Emirates (UAE) contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 74 United Arab Emirates (UAE) contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 75 United Arab Emirates (UAE) contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 76 Kingdom of Saudi Arabia (KSA) contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 77 Kingdom of Saudi Arabia (KSA) contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 78 Kingdom of Saudi Arabia (KSA) contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 79 Kingdom of Saudi Arabia (KSA) contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 80 South Africa contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 81 South Africa contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 82 South Africa contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 83 South Africa contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)

List of Figures

  • Fig. 1 Market research process
  • Fig. 2 Contextual Advertising Market Segmentation
  • Fig. 3 Contextual Advertising Market Technology Landscape
  • Fig. 4 Information Procurement
  • Fig. 5 Data Analysis Models
  • Fig. 6 Market Formulation and Validation
  • Fig. 7 Data Validating & Publishing
  • Fig. 8 Market Snapshot
  • Fig. 9 Segment Snapshot (1/2)
  • Fig. 10 Segment Snapshot (2/2)
  • Fig. 11 Competitive Landscape Snapshot
  • Fig. 12 Contextual Advertising - Market Size and Growth Prospects (USD Billion)
  • Fig. 13 Contextual Advertising Market: Industry Value Chain Analysis
  • Fig. 14 Contextual Advertising Market: Market Dynamics
  • Fig. 15 Contextual Advertising Market: PORTER's Analysis
  • Fig. 16 Contextual Advertising Market: PESTEL Analysis
  • Fig. 17 Contextual Advertising Market Share by Approach, 2024 & 2030 (USD Billion)
  • Fig. 18 Contextual Advertising Market, by Approach: Market Share, 2024 & 2030
  • Fig. 19 Mass Contextual Advertising Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 20 Focused Contextual Advertising Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 21 Contextual Behavioral Advertising Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 22 Contextual Billboard Advertising Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 23 Contextual Advertising Market Share by Type, 2024 & 2030 (USD Billion)
  • Fig. 24 Contextual Advertising Market, by Type: Market Share, 2024 & 2030
  • Fig. 25 Activity-based Advertising Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 26 Location-based Advertising Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 27 Others Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 28 Contextual Advertising Market, by Deployment: Key Takeaways
  • Fig. 29 Contextual Advertising Market, by Deployment: Market Share, 2024 & 2030
  • Fig. 30 Mobile Devices Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 31 Desktops Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 32 Digital Billboards Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 33 Contextual Advertising Market, by Industry Vertical: Key Takeaways
  • Fig. 34 Contextual Advertising Market, by Industry Vertical: Market Share, 2024 & 2030
  • Fig. 35 Retail and Consumer Goods Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 36 Media and Entertainment Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 37 IT and Telecommunication Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 38 Automotive and Transportation Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 39 Banking, Financial Services, and Insurance (BFSI) Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 40 Healthcare Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 41 Government Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 42 Others Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 43 Contextual Advertising Market Revenue, by Region: Key Takeaways
  • Fig. 44 Contextual Advertising Market Revenue, by Region, 2024 & 2030 (USD Billion)
  • Fig. 45 North America Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • Fig. 46 U.S. Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • Fig. 47 Canada Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • Fig. 48 Europe Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • Fig. 49 U.K. Contextual Advertising Market Estimates and Forecasts, 2017 - 2030,) (USD Billion)
  • Fig. 50 Germany Contextual Advertising Market Estimates and Forecasts (2017 - 2030,) (USD Billion)
  • Fig. 51 France Contextual Advertising Market Estimates and Forecasts (2017 - 2030,) (USD Billion)
  • Fig. 52 Asia Pacific Contextual Advertising Market Estimates and Forecast, 2017 - 2030 (USD Billion)
  • Fig. 53 China Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • Fig. 54 Japan Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • Fig. 55 India Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • Fig. 56 Latin America Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • Fig. 57 Brazil Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • Fig. 58 Mexico Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • Fig. 59 MEA Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • Fig. 60 United Arab Emirates (UAE) Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • Fig. 61 Kingdom of Saudi Arabia (KSA) Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • Fig. 62 South Africa Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • Fig. 63 Key Company Categorization
  • Fig. 64 Company Market Positioning
  • Fig. 65 Strategic Framework
目次
Product Code: GVR-4-68040-266-3

Contextual Advertising Market Growth & Trends:

The global contextual advertising market size is anticipated to reach USD 468.17 billion by 2030, according to a new report by Grand View Research, Inc., registering a CAGR of 13.3% from 2024 to 2030. The expansion of digital ecosystems and the widespread adoption of online platforms worldwide have opened up extensive possibilities for contextual advertising, presenting advertisers with immense growth opportunities. This expansion across diverse regions and industries has facilitated the targeting of varied audience demographics and the exploration of untapped market segments, thereby fueling market growth. Advertisers can utilize the potential of these digital ecosystems to precisely reach their desired audiences, deliver tailored messages, and achieve marketing objectives effectively, contributing significantly to the continuous evolution and advancement of contextual advertising on a global scale.

Moreover, an increasing number of initiatives, such as partnerships, collaborations, and research & development, undertaken by key players is further expected to drive market growth. For instance, in January 2022, IAS acquired Context, a contextual advertising company based in Paris. It is known for its expertise in digital content classification, particularly in image and video categorization across social media platforms and connected TV (CTV). This strategic partnership by IAS aims to strengthen its existing media classification and contextual targeting capabilities. By integrating Context's contextual advertising-driven technology, IAS intends to enhance its services in identifying and classifying digital content.

Contextual Advertising Market Report Highlights:

  • The mass contextual advertising segment held the highest revenue share of 36.3% in 2023. The ability to handle large amounts of contextual data and deliver targeted ads at scale drives the segment growth. The contextual behavioral advertising segment is expected to register the fastest CAGR from 2024 to 2030. Adopting programmatic advertising platforms has accelerated the growth of contextual behavioral advertising. It enables real-time bidding, ad placement optimization, and audience targeting based on behavioral signals, driving efficiency and effectiveness in reaching the right audience segments with relevant ads
  • The activity-based advertising type segment held the highest revenue share in 2023. Adopting advanced technologies, such as machine learning (ML), artificial intelligence (AI), and data analytics, has enhanced the capabilities of activity-based advertising. Location-based advertising is expected to be the fastest-growing segment from 2024 to 2030. Location data lets advertisers personalize ad content based on users' locations and preferences, thereby driving the segment's growth
  • The mobile devices deployment segment held the highest share in 2023. Mobile devices enable precise location-based targeting, allowing advertisers to deliver location-specific ads based on users' real-time geographic data. The desktops segment is projected to register the fastest CAGR from 2024 to 2030. Desktop ad blockers are often less prevalent than mobile devices, allowing advertisers to reach desktop users with fewer barriers and driving segment growth
  • The retail & consumer goods industry vertical segment held the highest revenue share in 2023. Continuous product innovation, brand differentiation, and marketing campaigns contribute to revenue growth for this segment. The media & entertainment segment is expected to grow at the fastest CAGR from 2024 to 2030. Diverse monetization strategies, including subscription models, advertising revenue, pay-per-view, merchandise sales, and licensing agreements, contribute to the segment's growth

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Segment Definitions
    • 1.2.1. Approach
    • 1.2.2. Type
    • 1.2.3. Deployment
    • 1.2.4. Industry Vertical
    • 1.2.5. Estimates and forecasts timeline
  • 1.3. Research Methodology
    • 1.3.1. Information Procurement
    • 1.3.2. Information or Data Analysis
    • 1.3.3. Market Formulation & Data Visualization
    • 1.3.4. Data Validation & Publishing
  • 1.4. Research Scope and Assumptions
    • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
    • 2.1.1. Approach Outlook
    • 2.1.2. Type Outlook
    • 2.1.3. Deployment Outlook
    • 2.1.4. Industry Vertical Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. Global Contextual Advertising Market Variables, Trends, & Scope

  • 3.1. Market Introduction/Lineage Outlook
  • 3.2. Market Size and Growth Prospects (USD Billion)
  • 3.3. Industry Value Chain Analysis
  • 3.4. Market Dynamics
    • 3.4.1. Market Drivers Analysis
      • 3.4.1.1. Adoption of Contextual Advertising and ML technologies
      • 3.4.1.2. Ongoing digital transformation
    • 3.4.2. Market Restraints Analysis
      • 3.4.2.1. High cost of devices
    • 3.4.3. Industry Opportunities
      • 3.4.3.1. Growing acceptance of social media platforms
    • 3.4.4. Industry Challenges
  • 3.5. Global Contextual Advertising Market Analysis Tools
    • 3.5.1. Porter's Analysis
      • 3.5.1.1. Bargaining power of the suppliers
      • 3.5.1.2. Bargaining power of the buyers
      • 3.5.1.3. Threats of substitution
      • 3.5.1.4. Threats from new entrants
      • 3.5.1.5. Competitive rivalry
    • 3.5.2. PESTEL Analysis
      • 3.5.2.1. Political landscape
      • 3.5.2.2. Economic and Social landscape
      • 3.5.2.3. Technological landscape
      • 3.5.2.4. Environmental landscape
      • 3.5.2.5. Legal landscape

Chapter 4. Global Contextual Advertising Market: Approach Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. Global Contextual Advertising Market: Approach Analysis, USD Billion, 2024 & 2030
  • 4.3. Mass Contextual Advertising
    • 4.3.1. Mass Contextual Advertising Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 4.4. Focused Contextual Advertising
    • 4.4.1. Focused Contextual Advertising Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 4.5. Contextual Behavioral Advertising
    • 4.5.1. Contextual Behavioral Advertising Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 4.6. Contextual Billboard Advertising
    • 4.6.1. Contextual Billboard Advertising Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)

Chapter 5. Global Contextual Advertising Market: Type Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. Global Contextual Advertising Market: Type Analysis, USD Billion, 2024 & 2030
  • 5.3. Activity-based Advertising
    • 5.3.1. Activity-based Advertising Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 5.4. Location-based Advertising
    • 5.4.1. Location-based Advertising Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 5.5. Others
    • 5.5.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)

Chapter 6. Global Contextual Advertising Market: Deployment Estimates & Trend Analysis

  • 6.1. Segment Dashboard
  • 6.2. Global Contextual Advertising Market: Deployment Analysis, USD Billion, 2024 & 2030
  • 6.3. Mobile Devices
    • 6.3.1. Mobile Devices Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 6.4. Desktops
    • 6.4.1. Desktops Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 6.5. Digital Billboards
    • 6.5.1. Digital Billboards Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)

Chapter 7. Global Contextual Advertising Market: Industry Vertical Estimates & Trend Analysis

  • 7.1. Segment Dashboard
  • 7.2. Global Contextual Advertising Market: Industry Vertical Analysis, USD Billion, 2024 & 2030
  • 7.3. Retail and Consumer Goods
    • 7.3.1. Retail and Consumer Goods Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 7.4. Media and Entertainment
    • 7.4.1. Media and Entertainment Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 7.5. IT and Telecommunication
    • 7.5.1. IT and Telecommunication Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 7.6. Automotive and Transportation
    • 7.6.1. Automotive and Transportation Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 7.7. Banking, Financial Services, and Insurance (BFSI)
    • 7.7.1. Banking, Financial Services, and Insurance (BFSI) Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 7.8. Healthcare
    • 7.8.1. Healthcare Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 7.9. Government
    • 7.9.1. Government Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 7.10. Others
    • 7.10.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)

Chapter 8. Contextual Advertising Market: Regional Estimates & Trend Analysis

  • 8.1. Contextual Advertising Market Share, By Region, 2024 & 2030, USD Billion
  • 8.2. North America
    • 8.2.1. North America Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.2.2. U.S.
      • 8.2.2.1. U.S. Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.2.3. Canada
      • 8.2.3.1. Canada Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 8.3. Europe
    • 8.3.1. Europe Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.3.2. UK
      • 8.3.2.1. UK Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.3.3. Germany
      • 8.3.3.1. Germany Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.3.4. France
      • 8.3.4.1. France Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 8.4. Asia Pacific
    • 8.4.1. Asia Pacific Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.4.2. China
      • 8.4.2.1. China Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.4.3. Japan
      • 8.4.3.1. Japan Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.4.4. India
      • 8.4.4.1. India Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 8.5. Latin America
    • 8.5.1. Latin America Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.5.2. Brazil
      • 8.5.2.1. Brazil Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.5.3. Mexico
      • 8.5.3.1. Mexico Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 8.6. Middle East and Africa
    • 8.6.1. Middle East and Africa Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.6.2. Saudi Arabia
      • 8.6.2.1. Saudi Arabia Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.6.3. UAE
      • 8.6.3.1. UAE Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.6.4. South Africa
      • 8.6.4.1. South Africa Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)

Chapter 9. Global Contextual Advertising Market: Industry Vertical Estimates & Trend Analysis

  • 9.1. Segment Dashboard
  • 9.2. Global Contextual Advertising Market: Industry Vertical Analysis, USD Billion, 2024 & 2030
  • 9.3. Retail and Consumer Goods
    • 9.3.1. Retail and Consumer Goods Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 9.4. Media and Entertainment
    • 9.4.1. Media and Entertainment Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 9.5. IT and Telecommunication
    • 9.5.1. IT and Telecommunication Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 9.6. Automotive and Transportation
    • 9.6.1. Automotive and Transportation Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 9.7. Banking, Financial Services, and Insurance (BFSI)
    • 9.7.1. Banking, Financial Services, and Insurance (BFSI) Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 9.8. Healthcare
    • 9.8.1. Healthcare Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 9.9. Government
    • 9.9.1. Government Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 9.10. Others
    • 9.10.1. Others Market Estimates and Forecasts, 2017 - 2030 (USD Billion)

Chapter 10. Competitive Landscape

  • 10.1. Recent Developments & Impact Analysis by Key Market Participants
  • 10.2. Company Categorization
  • 10.3. Company Market Positioning
  • 10.4. Company Heat Map Analysis
  • 10.5. Strategy Mapping
    • 10.5.1. Expansion
    • 10.5.2. Mergers & Acquisition
    • 10.5.3. Partnerships & Collaborations
    • 10.5.4. New Product Launches
    • 10.5.5. Research And Development
  • 10.6. Company Profiles
    • 10.6.1. Google LLC
      • 10.6.1.1. Participant's Overview
      • 10.6.1.2. Financial Performance
      • 10.6.1.3. Product Benchmarking
      • 10.6.1.4. Recent Developments/ Strategic Initiatives
    • 10.6.2. Facebook Inc.
      • 10.6.2.1. Participant's Overview
      • 10.6.2.2. Financial Performance
      • 10.6.2.3. Product Benchmarking
      • 10.6.2.4. Recent Developments/ Strategic Initiatives
    • 10.6.3. Act-On Software Inc
      • 10.6.3.1. Participant's Overview
      • 10.6.3.2. Financial Performance
      • 10.6.3.3. Product Benchmarking
      • 10.6.3.4. Recent Developments/ Strategic Initiatives
    • 10.6.4. Adobe Systems
      • 10.6.4.1. Participant's Overview
      • 10.6.4.2. Financial Performance
      • 10.6.4.3. Product Benchmarking
      • 10.6.4.4. Recent Developments/ Strategic Initiatives
    • 10.6.5. Millennial Media LLC
      • 10.6.5.1. Participant's Overview
      • 10.6.5.2. Financial Performance
      • 10.6.5.3. Product Benchmarking
      • 10.6.5.4. Recent Developments/ Strategic Initiatives
    • 10.6.6. Twitter, Inc.
      • 10.6.6.1. Participant's Overview
      • 10.6.6.2. Financial Performance
      • 10.6.6.3. Product Benchmarking
      • 10.6.6.4. Recent Developments/ Strategic Initiatives
    • 10.6.7. Yahoo
      • 10.6.7.1. Participant's Overview
      • 10.6.7.2. Financial Performance
      • 10.6.7.3. Product Benchmarking
      • 10.6.7.4. Recent Developments/ Strategic Initiatives
    • 10.6.8. Amobee Inc.
      • 10.6.8.1. Participant's Overview
      • 10.6.8.2. Financial Performance
      • 10.6.8.3. Product Benchmarking
      • 10.6.8.4. Recent Developments/ Strategic Initiatives
    • 10.6.9. Amazon.com Inc
      • 10.6.9.1. Participant's Overview
      • 10.6.9.2. Financial Performance
      • 10.6.9.3. Product Benchmarking
      • 10.6.9.4. Recent Developments/ Strategic Initiatives
    • 10.6.10. Media.net
      • 10.6.10.1. Participant's Overview
      • 10.6.10.2. Financial Performance
      • 10.6.10.3. Product Benchmarking
      • 10.6.10.4. Recent Developments/ Strategic Initiatives