デフォルト表紙
市場調査レポート
商品コード
1433617

ミネラルサプリメントの世界市場規模、シェア、動向分析レポート:製品別、最終用途別、剤形別、用途別、販売チャネル別、地域別、セグメント別予測(2024年~2030年)

Mineral Supplements Market Size, Share & Trends Analysis Report By Product (Calcium, Magnesium), By End-use, By Formulation, By Application, By Sales Channel, By Region, And Segment Forecasts, 2024 - 2030


出版日
ページ情報
英文 100 Pages
納期
2~10営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.82円
ミネラルサプリメントの世界市場規模、シェア、動向分析レポート:製品別、最終用途別、剤形別、用途別、販売チャネル別、地域別、セグメント別予測(2024年~2030年)
出版日: 2024年01月24日
発行: Grand View Research
ページ情報: 英文 100 Pages
納期: 2~10営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

ミネラルサプリメント市場の成長と動向:

世界のミネラルサプリメントの市場規模は、2030年までに239億9,000万米ドルに達し、2024年~2030年にCAGR5.9%で拡大すると予測されています。 業界の成長に影響を与える主な要因は、貧血、骨粗しょう症、がん、糖尿病などの慢性疾患の世界の発症率の増加であり、これらのサプリメントはそのような状態を管理するために有用であるため、成長を後押ししています。

また、座りっぱなしのライフスタイルの増加が生活習慣病の増加につながっています。

骨に関連するスポーツ傷害の発生率の増加は、あらゆる年齢層にわたる運動文化の激化と身体活動への参加の増加を反映しています。骨折、ストレス骨折、骨打撲などの傷害の増加は、骨格系にかなりの負担をかける高負荷・競合スポーツや激しいトレーニングレジメンを含む様々な要因に起因しています。ランニング、バスケットボール、サッカー、ウェイトリフティングなどの運動は、繰り返しの動作や急激な衝撃を伴うため、骨に負担がかかったり、傷ついたりする可能性があります。さらに、不十分なウォームアップ、不適切なテクニック、十分な休息時間をとらないオーバートレーニングは、骨の傷害の可能性を高めます。カルシウム、ビタミンD、その他のミネラルを豊富に含むこれらのサプリメントは、骨の健康をサポートする補完的な手段として機能し、アスリートの負傷予防と早期回復を助けます。

働き盛りの年齢層は、いくつかのライフスタイル要因によりミネラル不足に陥りやすくなっています。座りっぱなしのデスクワーク、多忙なスケジュール、加工食品への依存などが、必須ミネラルの不十分な摂取と吸収を招いています。この動向は、労働者層のミネラル欠乏症の増加を招き、全体的な健康と生産性に影響を及ぼしています。公害や日光への露出の制限といった環境要因は、ビタミンDやカルシウムといった特定のミネラルの吸収を妨げ、骨の健康や健康全般に影響を及ぼします。その結果、働いている人々は、栄養ギャップを埋め、これらの欠乏と闘うために、ミネラルサプリメントを利用するようになっています。サプリメントは、必須ミネラルの十分な摂取を確保し、最適な状態を維持するのに便利で効果的な方法です。

さらに、新興国における認知度の低さは、ミネラルサプリメント市場を大きく抑制する可能性があります。効能の理解が限られていること、文化の違い、ヘルスケアに対する認識の違いなどが、製品の浸透を妨げています。こうした地域では、栄養欠乏やサプリメントの役割に関する教育が不十分で、消費者の導入の障壁となっています。ターゲットを絞った教育キャンペーンや文化に配慮したマーケティング戦略を通じてこうした意識のギャップに対処することは、市場の潜在力を引き出し、新興経済圏でミネラルサプリメントの受容を促進する上で極めて重要です。

ミネラルサプリメント市場レポートハイライト

  • 製品別では、カルシウム不足による成人および高齢者人口の消費増加により、カルシウムセグメントが2023年に41.9%の最大売上シェアで市場をリード。
  • 剤形別では、大半の製品が錠剤の形で入手可能であることから、2023年には錠剤セグメントが最大の収益シェアを占めました。
  • 用途別では、一般健康セグメントが2023年に最大の収益シェアで市場を独占し、予測期間中に最も速いCAGRで成長すると予測されます。
  • 最終用途別では、ミネラル欠乏症の増加と働く女性におけるカルシウム欠乏症の高い有病率により、成人セグメントが2023年に最大の収益シェアで市場を独占しました。
  • 販売チャネル別では、薬局・ドラッグストア部門が2023年に市場を独占し、オンラインチャネルセグメントは予測期間中に最も速いCAGRで成長すると予想されます。
  • アジア太平洋は、対象人口の多さ、サプリメントに関する意識の高まり、高齢者人口の増加などの要因により、市場を独占しています。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 ミネラルサプリメント市場の変数、動向、範囲

  • 市場系統の見通し
    • 親市場の見通し
    • 関連/付随市場の見通し
  • 市場力学
    • 市場促進要因分析
    • 市場抑制要因分析
  • 業界分析ツール
    • 業界分析- ポーターのファイブフォース分析
    • PESTEL分析
    • COVID-19感染症の影響分析

第4章 ミネラルサプリメント市場:製品の推定・動向分析

  • 世界のミネラルサプリメント市場:製品の展望別
  • カルシウム
  • マグネシウム
  • カリウム
  • 亜鉛
  • クロム
  • セレン
  • その他

第5章 ミネラルサプリメント市場:剤形の推定・動向分析

  • 世界のミネラルサプリメント市場:剤形の展望別
  • カプセル
  • タブレット
  • 粉末
  • 液体/ジェル
  • その他

第6章 ミネラルサプリメント市場:用途の推定・動向分析

  • 世界のミネラルサプリメント市場:用途の展望別
  • 一般健康
  • 骨と関節の健康
  • 胃腸の健康
  • 免疫
  • その他

第7章 ミネラルサプリメント市場:最終用途の推定・動向分析

  • 世界のミネラルサプリメント市場:最終用途の展望別
  • 成人
  • 高齢者
  • 妊娠中の女性
  • 子供
  • 幼児

第8章 ミネラルサプリメント市場:販売チャネルの推定・動向分析

  • 世界のミネラルサプリメント市場:販売チャネルの展望別
  • 薬局・ドラッグストア
  • スーパーマーケットとハイパーマーケット
  • オンラインチャネル

第9章 ミネラルサプリメント市場:地域の推定・動向分析

  • 地域市場シェア分析(2023年・2030年)
  • 北米
    • 米国
    • カナダ
  • 欧州
    • 英国
    • ドイツ
    • フランス
    • イタリア
    • スペイン
    • ノルウェー
    • スウェーデン
    • デンマーク
  • アジア太平洋
    • 日本
    • 中国
    • インド
    • オーストラリア
    • 韓国
    • タイ
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • アルゼンチン
  • 中東・アフリカ
    • 南アフリカ
    • サウジアラビア
    • アラブ首長国連邦
    • クウェート

第10章 競合情勢

  • 企業の分類
  • 戦略マッピング
  • 企業の市況分析(2023年)
  • 企業プロファイル・一覧表
    • Glanbia PLC
    • Abbott
    • Nestle
    • BIOVEA
    • Herbalife International of America, Inc.
    • Sanofi(Qunol)
    • Schwabe Group(Nature's Way)
    • OstroVit
    • Pharmavite
    • New Chapter, Inc.
図表

List of Tables

  • Table 1 List of abbreviation
  • Table 2 North America mineral supplements market, by region, 2018 - 2030 (USD Million)
  • Table 3 North America mineral supplements market, by product, 2018 - 2030 (USD Million)
  • Table 4 North America mineral supplements market, by formulation, 2018 - 2030 (USD Million)
  • Table 5 North America mineral supplements market, by application, 2018 - 2030 (USD Million)
  • Table 6 North America mineral supplements market, by end-use, 2018 - 2030 (USD Million)
  • Table 7 North America mineral supplements market, by sales channel, 2018 - 2030 (USD Million)
  • Table 8 U.S. mineral supplements market, by product, 2018 - 2030 (USD Million)
  • Table 9 U.S. mineral supplements market, by formulation, 2018 - 2030 (USD Million)
  • Table 10 U.S. mineral supplements market, by application, 2018 - 2030 (USD Million)
  • Table 11 U.S. mineral supplements market, by end-use, 2018 - 2030 (USD Million)
  • Table 12 U.S. mineral supplements market, by sales channel, 2018 - 2030 (USD Million)
  • Table 13 Canada mineral supplements market, by product, 2018 - 2030 (USD Million)
  • Table 14 Canada mineral supplements market, by formulation, 2018 - 2030 (USD Million)
  • Table 15 Canada mineral supplements market, by application, 2018 - 2030 (USD Million)
  • Table 16 Canada mineral supplements market, by end-use, 2018 - 2030 (USD Million)
  • Table 17 Canada mineral supplements market, by sales channel, 2018 - 2030 (USD Million)
  • Table 18 Europe mineral supplements market, by region, 2018 - 2030 (USD Million)
  • Table 19 Europe mineral supplements market, by product, 2018 - 2030 (USD Million)
  • Table 20 Europe mineral supplements market, by formulation, 2018 - 2030 (USD Million)
  • Table 21 Europe mineral supplements market, by application, 2018 - 2030 (USD Million)
  • Table 22 Europe mineral supplements market, by end-use, 2018 - 2030 (USD Million)
  • Table 23 Europe mineral supplements market, by sales channel, 2018 - 2030 (USD Million)
  • Table 24 UK mineral supplements market, by product, 2018 - 2030 (USD Million)
  • Table 25 UK mineral supplements market, by formulation, 2018 - 2030 (USD Million)
  • Table 26 UK mineral supplements market, by application, 2018 - 2030 (USD Million)
  • Table 27 UK mineral supplements market, by end-use, 2018 - 2030 (USD Million)
  • Table 28 UK mineral supplements market, by sales channel, 2018 - 2030 (USD Million)
  • Table 29 Germany mineral supplements market, by product, 2018 - 2030 (USD Million)
  • Table 30 Germany mineral supplements market, by formulation, 2018 - 2030 (USD Million)
  • Table 31 Germany mineral supplements market, by application, 2018 - 2030 (USD Million)
  • Table 32 Germany mineral supplements market, by end-use, 2018 - 2030 (USD Million)
  • Table 33 Germany mineral supplements market, by sales channel, 2018 - 2030 (USD Million)
  • Table 34 France mineral supplements market, by product, 2018 - 2030 (USD Million)
  • Table 35 France mineral supplements market, by formulation, 2018 - 2030 (USD Million)
  • Table 36 France mineral supplements market, by application, 2018 - 2030 (USD Million)
  • Table 37 France mineral supplements market, by end-use, 2018 - 2030 (USD Million)
  • Table 38 France mineral supplements market, by sales channel, 2018 - 2030 (USD Million)
  • Table 39 Spain mineral supplements market, by product, 2018 - 2030 (USD Million)
  • Table 40 Spain mineral supplements market, by formulation, 2018 - 2030 (USD Million)
  • Table 41 Spain mineral supplements market, by application, 2018 - 2030 (USD Million)
  • Table 42 Spain mineral supplements market, by end-use, 2018 - 2030 (USD Million)
  • Table 43 Spain mineral supplements market, by sales channel, 2018 - 2030 (USD Million)
  • Table 44 Italy mineral supplements market, by product, 2018 - 2030 (USD Million)
  • Table 45 Italy mineral supplements market, by formulation, 2018 - 2030 (USD Million)
  • Table 46 Italy mineral supplements market, by application, 2018 - 2030 (USD Million)
  • Table 47 Italy mineral supplements market, by end-use, 2018 - 2030 (USD Million)
  • Table 48 Italy mineral supplements market, by sales channel, 2018 - 2030 (USD Million)
  • Table 49 Denmark mineral supplements market, by product, 2018 - 2030 (USD Million)
  • Table 50 Denmark mineral supplements market, by formulation, 2018 - 2030 (USD Million)
  • Table 51 Denmark mineral supplements market, by application, 2018 - 2030 (USD Million)
  • Table 52 Denmark mineral supplements market, by end-use, 2018 - 2030 (USD Million)
  • Table 53 Denmark mineral supplements market, by sales channel, 2018 - 2030 (USD Million)
  • Table 54 Sweden mineral supplements market, by product, 2018 - 2030 (USD Million)
  • Table 55 Sweden mineral supplements market, by formulation, 2018 - 2030 (USD Million)
  • Table 56 Sweden mineral supplements market, by application, 2018 - 2030 (USD Million)
  • Table 57 Sweden mineral supplements market, by end-use, 2018 - 2030 (USD Million)
  • Table 58 Sweden mineral supplements market, by sales channel, 2018 - 2030 (USD Million)
  • Table 59 Norway mineral supplements market, by product, 2018 - 2030 (USD Million)
  • Table 60 Norway mineral supplements market, by formulation, 2018 - 2030 (USD Million)
  • Table 61 Norway mineral supplements market, by application, 2018 - 2030 (USD Million)
  • Table 62 Norway mineral supplements market, by end-use, 2018 - 2030 (USD Million)
  • Table 63 Norway mineral supplements market, by sales channel, 2018 - 2030 (USD Million)
  • Table 64 Asia Pacific mineral supplements market, by region, 2018 - 2030 (USD Million)
  • Table 65 Asia Pacific mineral supplements market, by product, 2018 - 2030 (USD Million)
  • Table 66 Asia Pacific mineral supplements market, by formulation, 2018 - 2030 (USD Million)
  • Table 67 Asia Pacific mineral supplements market, by application, 2018 - 2030 (USD Million)
  • Table 68 Asia Pacific mineral supplements market, by end-use, 2018 - 2030 (USD Million)
  • Table 69 Asia Pacific mineral supplements market, by sales channel, 2018 - 2030 (USD Million)
  • Table 70 Japan mineral supplements market, by product, 2018 - 2030 (USD Million)
  • Table 71 Japan mineral supplements market, by formulation, 2018 - 2030 (USD Million)
  • Table 72 Japan mineral supplements market, by application, 2018 - 2030 (USD Million)
  • Table 73 Japan mineral supplements market, by end-use, 2018 - 2030 (USD Million)
  • Table 74 Japan mineral supplements market, by sales channel, 2018 - 2030 (USD Million)
  • Table 75 China mineral supplements market, by product, 2018 - 2030 (USD Million)
  • Table 76 China mineral supplements market, by formulation, 2018 - 2030 (USD Million)
  • Table 77 China mineral supplements market, by application, 2018 - 2030 (USD Million)
  • Table 78 China mineral supplements market, by end-use, 2018 - 2030 (USD Million)
  • Table 79 China mineral supplements market, by sales channel, 2018 - 2030 (USD Million)
  • Table 80 India mineral supplements market, by product, 2018 - 2030 (USD Million)
  • Table 81 India mineral supplements market, by formulation, 2018 - 2030 (USD Million)
  • Table 82 India mineral supplements market, by application, 2018 - 2030 (USD Million)
  • Table 83 India mineral supplements market, by end-use, 2018 - 2030 (USD Million)
  • Table 84 India mineral supplements market, by sales channel, 2018 - 2030 (USD Million)
  • Table 85 South Korea mineral supplements market, by product, 2018 - 2030 (USD Million)
  • Table 86 South Korea mineral supplements market, by formulation, 2018 - 2030 (USD Million)
  • Table 87 South Korea mineral supplements market, by application, 2018 - 2030 (USD Million)
  • Table 88 South Korea mineral supplements market, by end-use, 2018 - 2030 (USD Million)
  • Table 89 South Korea mineral supplements market, by sales channel, 2018 - 2030 (USD Million)
  • Table 90 Australia mineral supplements market, by product, 2018 - 2030 (USD Million)
  • Table 91 Australia mineral supplements market, by formulation, 2018 - 2030 (USD Million)
  • Table 92 Australia mineral supplements market, by application, 2018 - 2030 (USD Million)
  • Table 93 Australia mineral supplements market, by end-use, 2018 - 2030 (USD Million)
  • Table 94 Australia mineral supplements market, by sales channel, 2018 - 2030 (USD Million)
  • Table 95 Thailand mineral supplements market, by product, 2018 - 2030 (USD Million)
  • Table 96 Thailand mineral supplements market, by formulation, 2018 - 2030 (USD Million)
  • Table 97 Thailand mineral supplements market, by application, 2018 - 2030 (USD Million)
  • Table 98 Thailand mineral supplements market, by end-use, 2018 - 2030 (USD Million)
  • Table 99 Thailand mineral supplements market, by sales channel, 2018 - 2030 (USD Million)
  • Table 100 Latin America mineral supplements market, by region, 2018 - 2030 (USD Million)
  • Table 101 Latin America mineral supplements market, by product, 2018 - 2030 (USD Million)
  • Table 102 Latin America mineral supplements market, by formulation, 2018 - 2030 (USD Million)
  • Table 103 Latin America mineral supplements market, by application, 2018 - 2030 (USD Million)
  • Table 104 Latin America mineral supplements market, by end-use, 2018 - 2030 (USD Million)
  • Table 105 Latin America mineral supplements market, by sales channel, 2018 - 2030 (USD Million)
  • Table 106 Brazil mineral supplements market, by product, 2018 - 2030 (USD Million)
  • Table 107 Brazil mineral supplements market, by formulation, 2018 - 2030 (USD Million)
  • Table 108 Brazil mineral supplements market, by application, 2018 - 2030 (USD Million)
  • Table 109 Brazil mineral supplements market, by end-use, 2018 - 2030 (USD Million)
  • Table 110 Brazil mineral supplements market, by sales channel, 2018 - 2030 (USD Million)
  • Table 111 Mexico mineral supplements market, by product, 2018 - 2030 (USD Million)
  • Table 112 Mexico mineral supplements market, by formulation, 2018 - 2030 (USD Million)
  • Table 113 Mexico mineral supplements market, by application, 2018 - 2030 (USD Million)
  • Table 114 Mexico mineral supplements market, by end-use, 2018 - 2030 (USD Million)
  • Table 115 Mexico mineral supplements market, by sales channel, 2018 - 2030 (USD Million)
  • Table 116 Argentina mineral supplements market, by product, 2018 - 2030 (USD Million)
  • Table 117 Argentina mineral supplements market, by formulation, 2018 - 2030 (USD Million)
  • Table 118 Argentina mineral supplements market, by application, 2018 - 2030 (USD Million)
  • Table 119 Argentina mineral supplements market, by end-use, 2018 - 2030 (USD Million)
  • Table 120 Argentina mineral supplements market, by sales channel, 2018 - 2030 (USD Million)
  • Table 121 Middle East and Africa mineral supplements market, by region, 2018 - 2030 (USD Million)
  • Table 122 Middle East and Africa mineral supplements market, by product, 2018 - 2030 (USD Million)
  • Table 123 Middle East and Africa mineral supplements market, by formulation, 2018 - 2030 (USD Million)
  • Table 124 Middle East and Africa mineral supplements market, by application, 2018 - 2030 (USD Million)
  • Table 125 Middle East and Africa mineral supplements market, by end-use, 2018 - 2030 (USD Million)
  • Table 126 Middle East and Africa mineral supplements market, by sales channel, 2018 - 2030 (USD Million)
  • Table 127 South Africa mineral supplements market, by product, 2018 - 2030 (USD Million)
  • Table 128 South Africa mineral supplements market, by formulation, 2018 - 2030 (USD Million)
  • Table 129 South Africa mineral supplements market, by application, 2018 - 2030 (USD Million)
  • Table 130 South Africa mineral supplements market, by end-use, 2018 - 2030 (USD Million)
  • Table 131 South Africa mineral supplements market, by sales channel, 2018 - 2030 (USD Million)
  • Table 132 Saudi Arabia mineral supplements market, by product, 2018 - 2030 (USD Million)
  • Table 133 Saudi Arabia mineral supplements market, by formulation, 2018 - 2030 (USD Million)
  • Table 134 Saudi Arabia mineral supplements market, by application, 2018 - 2030 (USD Million)
  • Table 135 Saudi Arabia mineral supplements market, by end-use, 2018 - 2030 (USD Million)
  • Table 136 Saudi Arabia mineral supplements market, by sales channel, 2018 - 2030 (USD Million)
  • Table 137 UAE mineral supplements market, by product, 2018 - 2030 (USD Million)
  • Table 138 UAE mineral supplements market, by formulation, 2018 - 2030 (USD Million)
  • Table 139 UAE mineral supplements market, by application, 2018 - 2030 (USD Million)
  • Table 140 UAE mineral supplements market, by end-use, 2018 - 2030 (USD Million)
  • Table 141 UAE mineral supplements market, by sales channel, 2018 - 2030 (USD Million)
  • Table 142 Kuwait mineral supplements market, by product, 2018 - 2030 (USD Million)
  • Table 143 Kuwait mineral supplements market, by formulation, 2018 - 2030 (USD Million)
  • Table 144 Kuwait mineral supplements market, by application, 2018 - 2030 (USD Million)
  • Table 145 Kuwait mineral supplements market, by end-use, 2018 - 2030 (USD Million)
  • Table 146 Kuwait mineral supplements market, by sales channel, 2018 - 2030 (USD Million)

List of Figures

  • Fig. 1 Mineral supplements market segmentation
  • Fig. 2 Data analysis models
  • Fig. 3 Market formulation and validation
  • Fig. 4 Data validating & publishing
  • Fig. 5 Market research process
  • Fig. 6 Information procurement
  • Fig. 7 Primary research
  • Fig. 8 Value-chain-based sizing & forecasting
  • Fig. 9 QFD modelling for market share assessment
  • Fig. 10 Market formulation & validation
  • Fig. 11 Commodity flow analysis
  • Fig. 12 Market snapshot
  • Fig. 13 Segment snapshot - 1
  • Fig. 14 Segment snapshot - 2
  • Fig. 15 Segment snapshot - 3
  • Fig. 16 Competitive landscape snapshot
  • Fig. 17 Market dynamics
  • Fig. 18 SWOT analysis, by factor (political & legal, economic, and technological)
  • Fig. 19 Industry analysis - Porter's
  • Fig. 20 Mineral supplements market: Product outlook and key takeaways
  • Fig. 21 Mineral supplements market: Product movement analysis
  • Fig. 22 Calcium market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 23 Magnesium market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 24 Iron market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 25 Potassium market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 26 Zinc market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 27 Chromium market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 28 Selenium market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 29 Others market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 30 Mineral supplements market: Formulation outlook and key takeaways
  • Fig. 31 Mineral supplements market: Formulation movement analysis
  • Fig. 32 Capsule market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 33 Solid tumors market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 34 Powder market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 35 Liquid/Gel market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 36 Others market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 37 Mineral supplements market: Application outlook and key takeaways
  • Fig. 38 Mineral supplements market: Application movement analysis
  • Fig. 39 General health market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 40 Bone & joint health market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 41 Gastrointestinal health market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 42 Immunity market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 43 Others market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 44 Mineral supplements market End-use outlook and key takeaways
  • Fig. 45 Mineral supplements market: End-use movement analysis
  • Fig. 46 Adults market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 47 Geriatric market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 48 Pregnant women market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 49 Children market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 50 Infants market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 51 Mineral supplements market: Sales channel outlook and key takeaways
  • Fig. 52 Mineral supplements market: Sales channel movement analysis
  • Fig. 53 Pharmacies & drug stores market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 54 Supermarkets & hypermarkets market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 55 Online channels market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 56 Regional marketplace outlook, 2023 & 2030 (USD Million)
  • Fig. 57 Regional marketplace: Key takeaways
  • Fig. 58 North America mineral supplements market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 59 Key country dynamics
  • Fig. 60 U.S. mineral supplements market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 61 U.S. target disease prevalence
  • Fig. 62 Key country dynamics
  • Fig. 63 Canada mineral supplements market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 64 Canada target disease prevalence
  • Fig. 65 Europe mineral supplements market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 66 Key country dynamics
  • Fig. 67 UK mineral supplements market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 68 UK target disease prevalence
  • Fig. 69 Key country dynamics
  • Fig. 70 Germany mineral supplements market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 71 Germany target disease prevalence
  • Fig. 72 Key country dynamics
  • Fig. 73 France mineral supplements market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 74 France target disease prevalence
  • Fig. 75 Key country dynamics
  • Fig. 76 Italy mineral supplements market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 77 Italy target disease prevalence
  • Fig. 78 Key country dynamics
  • Fig. 79 Spain mineral supplements market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 80 Spain target disease prevalence
  • Fig. 81 Key country dynamics
  • Fig. 82 Denmark mineral supplements market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 83 Denmark target disease prevalence
  • Fig. 84 Key country dynamics
  • Fig. 85 Sweden mineral supplements market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 86 Sweden target disease prevalence
  • Fig. 87 Key country dynamics
  • Fig. 88 Norway mineral supplements market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 89 Norway target disease prevalence
  • Fig. 90 Asia Pacific mineral supplements market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 91 Key country dynamics
  • Fig. 92 China mineral supplements market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 93 China target disease prevalence
  • Fig. 94 Key country dynamics
  • Fig. 95 Japan mineral supplements market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 96 Japan target disease prevalence
  • Fig. 97 Key country dynamics
  • Fig. 98 India mineral supplements market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 99 India target disease prevalence
  • Fig. 100 Key country dynamics
  • Fig. 101 South Korea mineral supplements market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 102 South Korea target disease prevalence
  • Fig. 103 Key country dynamics
  • Fig. 104 Australia mineral supplements market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 105 Australia target disease prevalence
  • Fig. 106 Key country dynamics
  • Fig. 107 Thailand mineral supplements market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 108 Latin America mineral supplements market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 109 Key country dynamics
  • Fig. 110 Brazil mineral supplements market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 111 Brazil target disease prevalence
  • Fig. 112 Key country dynamics
  • Fig. 113 Mexico mineral supplements market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 114 Mexico target disease prevalence
  • Fig. 115 Key country dynamics
  • Fig. 116 Argentina mineral supplements market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 117 Argentina target disease prevalence
  • Fig. 118 MEA mineral supplements market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 119 Key country dynamics
  • Fig. 120 South Africa mineral supplements market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 121 South Africa target disease prevalence
  • Fig. 122 Key country dynamics
  • Fig. 123 Saudi Arabia mineral supplements market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 124 Saudi Arabia target disease prevalence
  • Fig. 125 Key country dynamics
  • Fig. 126 UAE mineral supplements market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 127 UAE target disease prevalence
  • Fig. 128 Key country dynamics
  • Fig. 129 Kuwait mineral supplements market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 130 Kuwait target disease prevalence
  • Fig. 131 Market participant categorization
  • Fig. 132 Global mineral supplements market position analysis, 2023
  • Fig. 133 Strategic framework
目次
Product Code: GVR-3-68038-202-0

Mineral Supplements Market Growth & Trends:

The global mineral supplements market size is anticipated to reach USD 23.99 billion by 2030 and is projected to grow at a CAGR of 5.9% from 2024 to 2030, according to a new report by Grand View Research, Inc. The major factor influencing the industry growth is the growing worldwide incidence of chronic diseases such as anemia, osteoporosis, cancer, and diabetes is boosting the growth as these supplements are useful for managing such conditions. The rising adoption of a sedentary lifestyle has led to the rising cases of lifestyle disorders.

The growing incidence of bone-related sports injuries reflects the intensifying athletic culture and growing participation in physical activities across all age groups. The rise in injuries such as fractures, stress fractures, and bone bruises, can be attributed to various factors, including high-impact & competitive sports and intense training regimens, which put considerable stress on the skeletal system. Activities such as running, basketball, soccer, and weightlifting involve repetitive motions or sudden impacts that can strain or injure bones. Moreover, inadequate warmup routines, improper technique, or overtraining without sufficient rest periods can increase vulnerability to bone injuries. These supplements, rich in calcium, vitamin D, and other minerals, serve as a complementary measure to support bone health, aiding in injury prevention and faster recovery among athletes and it expected to drive the market in forecast years.

The working age groups are more susceptible to mineral deficiencies due to several lifestyle factors. Sedentary desk jobs, hectic schedules, and reliance on processed foods have contributed to inadequate intake & absorption of essential minerals. This trend has led to a rise in mineral deficiencies among the working demographic, impacting their overall health and productivity. Environmental factors, such as pollution and limited exposure to sunlight can hinder the absorption of certain minerals like vitamin D and calcium, affecting bone health and overall well-being. Consequently, individuals in the workforce are turning to mineral supplements to bridge the nutritional gap and combat these deficiencies. Supplements offer a convenient and effective way to ensure adequate intake of essential minerals, aiding in maintaining optimal.

Furthermore, low awareness levels in emerging economies can significantly restrain the mineral supplements market. Limited understanding of the benefits, cultural differences, and varying healthcare perceptions hinder product penetration. In these regions, inadequate education about nutritional deficiencies and the role of supplements creates a barrier to consumer adoption. Addressing these awareness gaps through targeted educational campaigns and culturally sensitive marketing strategies is pivotal to unlocking the market's potential and fostering acceptance of mineral supplements in emerging economies.

Mineral Supplements Market Report Highlights:

  • Based on the product, the calcium segment led the market with the largest revenue share of 41.9% in 2023, due to increasing consumption by adults and geriatric population due to calcium deficiency
  • Based on the formulation, the tablet segment held the largest revenue share in 2023, formulation segment due to the availability of majority of products in the form of tablets
  • Based on the application, the general health segment dominated the market with the largest revenue share in 2023 and it is expected to grow at fastest CAGR over the forecast period
  • Based on the end-use, the adults segment dominated the market with a largest revenue share in 2023, due to the increasing mineral deficiencies and the high prevalence of calcium deficiency in working women
  • Based on the sales channel, the pharmacies & drug stores segment dominated the market in 2023, and online the channels segment is expected to grow at fastest CAGR over the forecast period
  • Asia Pacific dominated the market owing to factors such as a large target population, increasing awareness regarding supplementation, and an increasing geriatric population

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Segment Definitions
    • 1.2.1. Product
    • 1.2.2. Formulation
    • 1.2.3. Application
    • 1.2.4. End-use
    • 1.2.5. Sales Channel
  • 1.3. Estimates and forecasts timeline
  • 1.4. Research Methodology
  • 1.5. Information Procurement
    • 1.5.1. Purchased database
    • 1.5.2. GVR's internal database
    • 1.5.3. Secondary sources
    • 1.5.4. Primary research
    • 1.5.5. Details of primary research
  • 1.6. Information or Data Analysis
    • 1.6.1. Data analysis models
  • 1.7. Market Formulation & Validation
  • 1.8. Model Details
    • 1.8.1. Commodity flow analysis (Model 1)
    • 1.8.2. Approach 1: Commodity flow approach
    • 1.8.3. Volume price analysis (Model 2)
    • 1.8.4. Approach 2: Volume price analysis
  • 1.9. List of Secondary Sources
  • 1.10. List of Primary Sources
  • 1.11. Objectives

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Snapshot
  • 2.3. Competitive Landscape Snapshot

Chapter 3. Mineral Supplements Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
    • 3.1.1. Parent market outlook
    • 3.1.2. Related/ancillary market outlook
  • 3.2. Market Dynamics
    • 3.2.1. Market driver analysis
      • 3.2.1.1. Increasing Geriatric Population
      • 3.2.1.2. Rising Mineral Deficiencies in Working Population
      • 3.2.1.3. Increasing Bone Related Sports Injuries
    • 3.2.2. Market restraint analysis
      • 3.2.2.1. Low awareness levels in emerging economies
  • 3.3. Industry Analysis Tools
    • 3.3.1. Industry Analysis - Porter's
    • 3.3.2. PESTEL Analysis
    • 3.3.3. COVID-19 Impact Analysis

Chapter 4. Mineral Supplements Market: Product Estimates & Trend Analysis

  • 4.1. Global Mineral Supplements Market by Product Outlook
  • 4.2. Calcium
    • 4.2.1. Market estimates and forecasts 2018 to 2030 (USD Million)
  • 4.3. Magnesium
    • 4.3.1. Market estimates and forecasts 2018 to 2030 (USD Million)
  • 4.4. Iron
    • 4.4.1. Market estimates and forecasts 2018 to 2030 (USD Million)
  • 4.5. Potassium
    • 4.5.1. Market estimates and forecasts 2018 to 2030 (USD Million)
  • 4.6. Zinc
    • 4.6.1. Market estimates and forecasts 2018 to 2030 (USD Million)
  • 4.7. Chromium
    • 4.7.1. Market estimates and forecasts 2018 to 2030 (USD Million)
  • 4.8. Selenium
    • 4.8.1. Market estimates and forecasts 2018 to 2030 (USD Million)
  • 4.9. Others
    • 4.9.1. Market estimates and forecasts 2018 to 2030 (USD Million)

Chapter 5. Mineral Supplements Market: Formulation Estimates & Trend Analysis

  • 5.1. Global Mineral Supplements Market by Formulation Outlook
  • 5.2. Capsule
    • 5.2.1. Market estimates and forecasts 2018 to 2030 (USD Million)
  • 5.3. Tablet
    • 5.3.1. Market estimates and forecasts 2018 to 2030 (USD Million)
  • 5.4. Powder
    • 5.4.1. Market estimates and forecasts 2018 to 2030 (USD Million)
  • 5.5. Liquid/Gel
    • 5.5.1. Market estimates and forecasts 2018 to 2030 (USD Million)
  • 5.6. Others
    • 5.6.1. Market estimates and forecasts 2018 to 2030 (USD Million)

Chapter 6. Mineral Supplements Market: Application Estimates & Trend Analysis

  • 6.1. Global Mineral Supplements Market by Application Outlook
  • 6.2. General Health
    • 6.2.1. Market estimates and forecasts 2018 to 2030 (USD Million)
  • 6.3. Bone & Joint health
    • 6.3.1. Market estimates and forecasts 2018 to 2030 (USD Million)
  • 6.4. Gastrointestinal Health
    • 6.4.1. Market estimates and forecasts 2018 to 2030 (USD Million)
  • 6.5. Immunity
    • 6.5.1. Market estimates and forecasts 2018 to 2030 (USD Million)
  • 6.6. Others
    • 6.6.1. Market estimates and forecasts 2018 to 2030 (USD Million)

Chapter 7. Mineral Supplements Market: End-use Estimates & Trend Analysis

  • 7.1. Global Mineral Supplements Market by End-use Outlook
  • 7.2. Adults
    • 7.2.1. Market estimates and forecasts 2018 to 2030 (USD Million)
  • 7.3. Geriatric
    • 7.3.1. Market estimates and forecasts 2018 to 2030 (USD Million)
  • 7.4. Pregnant Women
    • 7.4.1. Market estimates and forecasts 2018 to 2030 (USD Million)
  • 7.5. Children
    • 7.5.1. Market estimates and forecasts 2018 to 2030 (USD Million)
  • 7.6. Infants
    • 7.6.1. Market estimates and forecasts 2018 to 2030 (USD Million)

Chapter 8. Mineral Supplements Market: Sales Channel Estimates & Trend Analysis

  • 8.1. Global Mineral Supplements Market by Sales Channel Outlook
  • 8.2. Pharmacies & Drug Stores
    • 8.2.1. Market estimates and forecasts 2018 to 2030 (USD Million)
  • 8.3. Supermarkets & Hypermarkets
    • 8.3.1. Market estimates and forecasts 2018 to 2030 (USD Million)
  • 8.4. Online Channels
    • 8.4.1. Market estimates and forecasts 2018 to 2030 (USD Million)

Chapter 9. Mineral Supplements Market: Regional Estimates & Trend Analysis

  • 9.1. Regional Market Share Analysis, 2023 & 2030
  • 9.2. North America
    • 9.2.1. U.S.
      • 9.2.1.1. Key country dynamics
      • 9.2.1.2. Regulatory framework
      • 9.2.1.3. Competitive scenario
      • 9.2.1.4. U.S. market estimates and forecasts 2018 to 2030 (USD Million)
      • 9.2.1.5. Target disease prevalence
    • 9.2.2. Canada
      • 9.2.2.1. Key country dynamics
      • 9.2.2.2. Regulatory framework
      • 9.2.2.3. Competitive scenario
      • 9.2.2.4. Canada market estimates and forecasts 2018 to 2030 (USD Million)
      • 9.2.2.5. Target disease prevalence
  • 9.3. Europe
    • 9.3.1. UK
      • 9.3.1.1. Key country dynamics
      • 9.3.1.2. Regulatory framework
      • 9.3.1.3. Competitive scenario
      • 9.3.1.4. UK market estimates and forecasts 2018 to 2030 (USD Million)
      • 9.3.1.5. Target disease prevalence
    • 9.3.2. Germany
      • 9.3.2.1. Key country dynamics
      • 9.3.2.2. Regulatory framework
      • 9.3.2.3. Competitive scenario
      • 9.3.2.4. Germany market estimates and forecasts 2018 to 2030 (USD Million)
      • 9.3.2.5. Target disease prevalence
    • 9.3.3. France
      • 9.3.3.1. Key country dynamics
      • 9.3.3.2. Regulatory framework
      • 9.3.3.3. Competitive scenario
      • 9.3.3.4. France market estimates and forecasts 2018 to 2030 (USD Million)
      • 9.3.3.5. Target disease prevalence
    • 9.3.4. Italy
      • 9.3.4.1. Key country dynamics
      • 9.3.4.2. Regulatory framework
      • 9.3.4.3. Competitive scenario
      • 9.3.4.4. Italy market estimates and forecasts 2018 to 2030 (USD Million)
      • 9.3.4.5. Target disease prevalence
    • 9.3.5. Spain
      • 9.3.5.1. Key country dynamics
      • 9.3.5.2. Regulatory framework
      • 9.3.5.3. Competitive scenario
      • 9.3.5.4. Spain market estimates and forecasts 2018 to 2030 (USD Million)
      • 9.3.5.5. Target disease prevalence
    • 9.3.6. Norway
      • 9.3.6.1. Key country dynamics
      • 9.3.6.2. Regulatory framework
      • 9.3.6.3. Competitive scenario
      • 9.3.6.4. Norway market estimates and forecasts 2018 to 2030 (USD Million)
      • 9.3.6.5. Target disease prevalence
    • 9.3.7. Sweden
      • 9.3.7.1. Key country dynamics
      • 9.3.7.2. Regulatory framework
      • 9.3.7.3. Competitive scenario
      • 9.3.7.4. Sweden market estimates and forecasts 2018 to 2030 (USD Million)
      • 9.3.7.5. Target disease prevalence
    • 9.3.8. Denmark
      • 9.3.8.1. Key country dynamics
      • 9.3.8.2. Regulatory framework
      • 9.3.8.3. Competitive scenario
      • 9.3.8.4. Denmark market estimates and forecasts 2018 to 2030 (USD Million)
      • 9.3.8.5. Target disease prevalence
  • 9.4. Asia Pacific
    • 9.4.1. Japan
      • 9.4.1.1. Key country dynamics
      • 9.4.1.2. Regulatory framework
      • 9.4.1.3. Competitive scenario
      • 9.4.1.4. Japan market estimates and forecasts 2018 to 2030 (USD Million)
      • 9.4.1.5. Target disease prevalence
    • 9.4.2. China
      • 9.4.2.1. Key country dynamics
      • 9.4.2.2. Regulatory framework
      • 9.4.2.3. Competitive scenario
      • 9.4.2.4. China market estimates and forecasts 2018 to 2030 (USD Million)
      • 9.4.2.5. Target disease prevalence
    • 9.4.3. India
      • 9.4.3.1. Key country dynamics
      • 9.4.3.2. Regulatory framework
      • 9.4.3.3. Competitive scenario
      • 9.4.3.4. India market estimates and forecasts 2018 to 2030 (USD Million)
      • 9.4.3.5. Target disease prevalence
    • 9.4.4. Australia
      • 9.4.4.1. Key country dynamics
      • 9.4.4.2. Regulatory framework
      • 9.4.4.3. Competitive scenario
      • 9.4.4.4. Australia market estimates and forecasts 2018 to 2030 (USD Million)
      • 9.4.4.5. Target disease prevalence
    • 9.4.5. South Korea
      • 9.4.5.1. Key country dynamics
      • 9.4.5.2. Regulatory framework
      • 9.4.5.3. Competitive scenario
      • 9.4.5.4. South Korea market estimates and forecasts 2018 to 2030 (USD Million)
      • 9.4.5.5. Target disease prevalence
    • 9.4.6. Thailand
      • 9.4.6.1. Key country dynamics
      • 9.4.6.2. Regulatory framework
      • 9.4.6.3. Competitive scenario
      • 9.4.6.4. Thailand market estimates and forecasts 2018 to 2030 (USD Million)
      • 9.4.6.5. Target disease prevalence
  • 9.5. Latin America
    • 9.5.1. Brazil
      • 9.5.1.1. Key country dynamics
      • 9.5.1.2. Regulatory framework
      • 9.5.1.3. Competitive scenario
      • 9.5.1.4. Brazil market estimates and forecasts 2018 to 2030 (USD Million)
      • 9.5.1.5. Target disease prevalence
    • 9.5.2. Mexico
      • 9.5.2.1. Key country dynamics
      • 9.5.2.2. Regulatory framework
      • 9.5.2.3. Competitive scenario
      • 9.5.2.4. Mexico market estimates and forecasts 2018 to 2030 (USD Million)
      • 9.5.2.5. Target disease prevalence
    • 9.5.3. Argentina
      • 9.5.3.1. Key country dynamics
      • 9.5.3.2. Regulatory framework
      • 9.5.3.3. Competitive scenario
      • 9.5.3.4. Argentina market estimates and forecasts 2018 to 2030 (USD Million)
      • 9.5.3.5. Target disease prevalence
  • 9.6. MEA
    • 9.6.1. South Africa
      • 9.6.1.1. Key country dynamics
      • 9.6.1.2. Regulatory framework
      • 9.6.1.3. Competitive scenario
      • 9.6.1.4. South Africa market estimates and forecasts 2018 to 2030 (USD Million)
      • 9.6.1.5. Target disease prevalence
    • 9.6.2. Saudi Arabia
      • 9.6.2.1. Key country dynamics
      • 9.6.2.2. Regulatory framework
      • 9.6.2.3. Competitive scenario
      • 9.6.2.4. Saudi Arabia market estimates and forecasts 2018 to 2030 (USD Million)
      • 9.6.2.5. Target disease prevalence
    • 9.6.3. UAE
      • 9.6.3.1. Key country dynamics
      • 9.6.3.2. Regulatory framework
      • 9.6.3.3. Competitive scenario
      • 9.6.3.4. UAE market estimates and forecasts 2018 to 2030 (USD Million)
      • 9.6.3.5. Target disease prevalence
    • 9.6.4. Kuwait
      • 9.6.4.1. Key country dynamics
      • 9.6.4.2. Regulatory framework
      • 9.6.4.3. Competitive scenario
      • 9.6.4.4. Kuwait market estimates and forecasts 2018 to 2030 (USD Million)
      • 9.6.4.5. Target disease prevalence

Chapter 10. Competitive Landscape

  • 10.1. Company Categorization
  • 10.2. Strategy Mapping
  • 10.3. Company Market Position Analysis, 2023
  • 10.4. Company Profiles/Listing
    • 10.4.1. Glanbia PLC
      • 10.4.1.1. Company overview
      • 10.4.1.2. Financial performance
      • 10.4.1.3. Product benchmarking
      • 10.4.1.4. Strategic initiatives
    • 10.4.2. Abbott
      • 10.4.2.1. Company overview
      • 10.4.2.2. Financial performance
      • 10.4.2.3. Product benchmarking
      • 10.4.2.4. Strategic initiatives
    • 10.4.3. Nestle
      • 10.4.3.1. Company overview
      • 10.4.3.2. Financial performance
      • 10.4.3.3. Product benchmarking
      • 10.4.3.4. Strategic initiatives
    • 10.4.4. BIOVEA
      • 10.4.4.1. Company overview
      • 10.4.4.2. Financial performance
      • 10.4.4.3. Product benchmarking
      • 10.4.4.4. Strategic initiatives
    • 10.4.5. Herbalife International of America, Inc.
      • 10.4.5.1. Company overview
      • 10.4.5.2. Financial performance
      • 10.4.5.3. Product benchmarking
      • 10.4.5.4. Strategic initiatives
    • 10.4.6. Sanofi (Qunol)
      • 10.4.6.1. Company overview
      • 10.4.6.2. Financial performance
      • 10.4.6.3. Product benchmarking
      • 10.4.6.4. Strategic initiatives
    • 10.4.7. Schwabe Group (Nature's Way)
      • 10.4.7.1. Company overview
      • 10.4.7.2. Financial performance
      • 10.4.7.3. Product benchmarking
      • 10.4.7.4. Strategic initiatives
    • 10.4.8. OstroVit
      • 10.4.8.1. Company overview
      • 10.4.8.2. Financial performance
      • 10.4.8.3. Product benchmarking
      • 10.4.8.4. Strategic initiatives
    • 10.4.9. Pharmavite
      • 10.4.9.1. Company overview
      • 10.4.9.2. Financial performance
      • 10.4.9.3. Product benchmarking
      • 10.4.9.4. Strategic initiatives
    • 10.4.10. New Chapter, Inc.
      • 10.4.10.1. Company overview
      • 10.4.10.2. Financial performance
      • 10.4.10.3. Product benchmarking
      • 10.4.10.4. Strategic initiatives