ミネラルサプリメントの市場規模、シェア、成長分析：製品別、処方別、販売チャネル別、用途別、最終用途別、地域別 - 産業予測 2025～2032年

ミネラルサプリメント市場規模は2023年に161億米ドルとなり、予測期間（2025-2032年）のCAGRは5.8%で、2024年の170億3,000万米ドルから2032年には267億4,000万米ドルに成長する見通しです。

ミネラルサプリメント市場は、がん、骨粗しょう症、貧血などの慢性疾患の有病率の上昇に後押しされ、急速に拡大しています。これを受けて、製薬会社はより健康的なライフスタイルとサプリメント摂取の必要性を訴求する社会的キャンペーンを展開しており、2023年2月にTorrent Pharmaceuticals Ltd.がカルシウム不足の啓発に焦点を当てた「#BeShelcalStrong」キャンペーンを実施したことはその一例です。座りっぱなしのライフスタイルや不適切な食事選択の傾向が強まるにつれ、栄養不足が蔓延し、健康に大きな影響を与えています。その結果、消費者は従来の治療法よりも、個人に合わせた予防製品を優先するようになっています。さらに、植物由来のサプリメントへの関心の高まりと革新的な製品開発は、より良い健康習慣を促進する政府の取り組みに後押しされ、市場開拓のさらなる機会を提供しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 顧客と購買基準の分析
• 規制分析

ミネラルサプリメント市場規模：製品別

• 市場概要
• カルシウム
• マグネシウム
• 鉄
• カリウム
• 亜鉛
• クロム
• セレン
• その他

ミネラルサプリメント市場規模：処方別

• 市場概要
• カプセル
• 錠剤
• 粉
• 液体/ジェル
• その他

ミネラルサプリメント市場規模：販売チャネル別

• 市場概要
• 薬局・ドラッグストア
• スーパーマーケットとハイパーマーケット
• オンラインチャンネル

ミネラルサプリメント市場規模：用途別

• 市場概要
• 一般的な健康
• 骨と関節の健康
• 胃腸の健康
• 免疫
• その他

ミネラルサプリメント市場規模：最終用途別

• 市場概要
• 成人
• 高齢者
• 妊婦
• 小児
• 乳児

ミネラルサプリメント市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• Nestle S.A.（Switzerland）
• Abbott Laboratories（USA）
• Amway Corporation（USA）
• Pfizer Inc.（USA）
• Bayer AG（Germany）
• Glanbia plc（Ireland）
• Herbalife Nutrition Ltd.（USA）
• Nature's Bounty Co.（USA）
• GNC Holdings Inc.（USA）
• Nutrition International（Canada）
• Nu Skin Enterprises, Inc.（USA）
• Nature's Way Products, LLC（USA）
• Otsuka Holdings Co., Ltd.（Japan）
• Kirkland Signature（Costco Wholesale Corporation）（USA）
• Vitabiotics Ltd.（United Kingdom）
• Suntory Holdings Limited（Japan）
• Archer Daniels Midland Company（USA）
• MegaFood（USA）

結論と提言

Mineral Supplements Market size was valued at USD 16.1 billion in 2023 and is poised to grow from USD 17.03 billion in 2024 to USD 26.74 billion by 2032, growing at a CAGR of 5.8% during the forecast period (2025-2032).

The market for mineral supplements is expanding rapidly, fueled by the rising prevalence of chronic conditions such as cancer, osteoporosis, and anemia among the population. In response, pharmaceutical companies are launching social campaigns to promote healthier lifestyles and the need for supplementation, exemplified by Torrent Pharmaceuticals Ltd's #BeShelcalStrong campaign in February 2023, which focused on calcium deficiency awareness. The increasing trend of sedentary lifestyles and poor dietary choices has led to widespread nutritional deficiencies, significantly impacting health. As a result, consumers are now prioritizing personalized preventive products over traditional curative methods. Additionally, the growing interest in plant-based supplements and innovative product development offers further opportunities for market expansion, bolstered by government initiatives promoting better health practices.

Top-down and bottom-up approaches were used to estimate and validate the size of the Mineral Supplements market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Mineral Supplements Market Segments Analysis

Global Mineral Supplements Market is segmented by Product, Formulation, Sales Channel, Application, End-use and region. Based on Product, the market is segmented into Calcium, Magnesium, Iron, Potassium, Zinc, Chromium, Selenium and Others. Based on Formulation, the market is segmented into Capsule, Tablet, Powder, Liquid/Gel and Others. Based on Sales Channel, the market is segmented into Pharmacies & Drug Stores, Supermarkets & Hypermarkets and Online Channels. Based on Application, the market is segmented into General Health, Bone & Joint health, Gastrointestinal Health, Immunity and Others. Based on End-use, the market is segmented into Adults, Geriatric, Pregnant Women, Children and Infants. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Mineral Supplements Market

The increasing emphasis on preventive healthcare is motivating people to adopt proactive strategies for their well-being. In this context, mineral supplements are gaining popularity as a simple and effective means to enhance health and avert potential health concerns. As individuals recognize the importance of maintaining optimal health, these supplements are viewed as a practical solution to fill nutritional gaps and promote overall wellness. This trend toward prioritizing health maintenance is driving the demand for mineral supplements, making them an essential component of many people's daily health routines as they seek to ensure long-term vitality and well-being.

Restraints in the Mineral Supplements Market

The Mineral Supplements market faces significant challenges due to the prevalence of counterfeit products that may lack efficacy or, worse, pose health risks to consumers. This situation not only erodes consumer confidence but also creates difficulties for legitimate manufacturers striving to uphold their reputations and brand integrity. As consumers become wary of the quality of mineral supplements available in the market, genuine producers are compelled to invest in stringent quality assurance measures and marketing strategies to differentiate themselves from fraudulent offerings. Ultimately, the presence of fake supplements is a substantial restraint that hinders growth and broader acceptance of authentic mineral products.

Market Trends of the Mineral Supplements Market

The Mineral Supplements market is witnessing a significant trend towards plant-based offerings, driven by the rising popularity of vegan and vegetarian lifestyles. Consumers are increasingly seeking natural, sustainable alternatives to traditional mineral supplements, leading to a surge in plant-based formulations. This shift not only appeals to health-conscious individuals but also aligns with ethical and environmental concerns, propelling demand for vegan-friendly products. As a result, manufacturers are innovating and expanding their product lines to include plant-derived minerals, thus capitalizing on this evolving consumer preference. This trend is expected to continue shaping the market landscape as awareness of health and sustainability increases.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer And Buying Criteria Analysis
• Regulatory Analysis

Global Mineral Supplements Market Size by Product & CAGR (2025-2032)

• Market Overview
• Calcium
• Magnesium
• Iron
• Potassium
• Zinc
• Chromium
• Selenium
• Others

Global Mineral Supplements Market Size by Formulation & CAGR (2025-2032)

• Market Overview
• Capsule
• Tablet
• Powder
• Liquid/Gel
• Others

Global Mineral Supplements Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• Pharmacies & Drug Stores
• Supermarkets & Hypermarkets
• Online Channels

Global Mineral Supplements Market Size by Application & CAGR (2025-2032)

• Market Overview
• General Health
• Bone & Joint health
• Gastrointestinal Health
• Immunity
• Others

Global Mineral Supplements Market Size by End-use & CAGR (2025-2032)

• Market Overview
• Adults
• Geriatric
• Pregnant Women
• Children
• Infants

Global Mineral Supplements Market Size & CAGR (2025-2032)

• North America (Product, Formulation, Sales Channel, Application, End-use)
  • US
  • Canada
• Europe (Product, Formulation, Sales Channel, Application, End-use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Formulation, Sales Channel, Application, End-use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Formulation, Sales Channel, Application, End-use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Formulation, Sales Channel, Application, End-use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abbott Laboratories (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pfizer Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bayer AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Bounty Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GNC Holdings Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutrition International (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nu Skin Enterprises, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Way Products, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Otsuka Holdings Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kirkland Signature (Costco Wholesale Corporation) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vitabiotics Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory Holdings Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archer Daniels Midland Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MegaFood (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations