サンプル依頼リスト カート
  • English
デフォルト表紙
市場調査レポート
商品コード
1405825

モバイルウォレットの市場規模、シェア、動向分析レポート：技術別、用途別、地域別、セグメント予測、2023年～2030年

Mobile Wallet Market Size, Share & Trends Analysis Report By Technology (Remote, Proximity), By Application (Retail & E-commerce, Banking, Hospitality & Transportation), By Region, And Segment Forecasts, 2023 - 2030
出版日: | 発行: Grand View Research | ページ情報: 英文 98 Pages | 納期: 2～10営業日

● お客様のご希望に応じて、既存データの加工や未掲載情報（例：国別セグメント）の追加などの対応が可能です。　 詳細はお問い合わせください。

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=156.76円
モバイルウォレットの市場規模、シェア、動向分析レポート：技術別、用途別、地域別、セグメント予測、2023年～2030年
出版日: 2023年12月08日
発行: Grand View Research
ページ情報: 英文 98 Pages
納期: 2～10営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

モバイルウォレット市場の成長と動向：

Grand View Research, Inc.の最新レポートによると、世界のモバイルウォレット市場規模は2023年から2030年にかけて28.3%のCAGRを記録し、2030年には515億3,000万米ドルに達すると予測されています。

モバイルウォレットは、現金をデジタル形式で持ち運べる技術です。携帯電話利用者の増加やインターネット加入者数の増加が世界の市場成長の主な要因となっています。また、交通セクターの近代化に対する政府の取り組みが市場成長を向上させています。

さらに、衛生面への継続的な懸念や、ゲストとスタッフの接触を減らしたいという願望から、モバイル・ウォレットはホスピタリティやレストラン業界に顕著な影響を与えると予想されます。さらに、COVID-19はオンライン決済の浸透を高めています。パンデミックの流行により、細菌を寄せ付けない非接触型決済への要求が高まっており、モバイルウォレットは小売店のPOSなど外部システムとの直接的な接触を防ぐ。

アジア太平洋地域は2021年に30.0%を超える最大の収益シェアを占め、予測期間中もその地位を維持すると予想されます。アジア太平洋のような急速に発展している地域では、デジタル・オンライン消費は独自の変化と進化を遂げ、eコマースは拡大し、オンライン販売はこの地域の多くの地域で物理的小売と同じくらい一般的になっています。2022年4月、モバイル決済ソリューションの世界的プロバイダーであるBokuは、同社のモバイルファースト（M1ST）プラットフォームが日本のNetflix向けにPayPayモバイルウォレット決済を発表したと発表しました。このリリースにより、PayPayの4,500万人以上の消費者は、Netflix内でストリーミング購読料の支払いができるようになった。

モバイルウォレット市場レポートハイライト

  • 技術別では、2022年に62.6%という最大の収益シェアを占めたプロキシミティ・セグメントは、予測期間中もその優位性を維持すると予想されます。世界中でNFCやQRコード対応スマートフォンの普及が進んでいることが、このセグメントの成長を後押ししています。
  • リモート技術セグメントは、予測期間中に28.6%という最も速いCAGRで成長すると予測されています。このセグメントの成長は、世界中でスマートフォンやインターネットユーザーが増加していることに起因しています。また、高速で安全な決済ソリューションに対する需要の高まりが、市場の成長を向上させています。
  • 小売・eコマース分野は2022年に32.0%と最大の収益シェアを占め、予測期間中もその地位を維持すると予想されます。世界の小売・eコマース分野の急成長により、モバイルウォレットの需要が高まっています。
  • 銀行分野は、世界中の数多くの銀行がモバイル決済を設置しようとしているため、予測期間中にCAGR 29.6%と最も速い成長が見込まれています。
  • ホスピタリティと輸送分野は予測期間中に大きな成長が見込まれます。衛生面への継続的な懸念や、ゲストとスタッフ間の接触を減らしたいという要望から、モバイルウォレットはホスピタリティやレストラン業界に顕著な影響を与えると予想されます。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 モバイルウォレット市場の変数、動向、範囲

  • 市場系統の見通し
  • 業界のバリューチェーン分析
  • 市場力学
    • 市場促進要因分析
    • 市場抑制要因分析
    • 市場機会分析
  • モバイルウォレット市場分析ツール
    • 業界分析- ポーターのファイブフォース分析
    • PESTEL分析

第4章 モバイルウォレット市場：技術の推定・動向分析

  • モバイルウォレット市場：重要なポイント
  • モバイルウォレット市場：動向と市場シェア分析、2022年と2030年
  • リモート
  • 近接性

第5章 モバイルウォレット市場：用途の推定・動向分析

  • モバイルウォレット市場：重要なポイント
  • モバイルウォレット市場：動向と市場シェア分析、2022年と2030年
  • 小売とeコマース
  • ホスピタリティと輸送
  • 銀行業
  • 自動販売機
  • その他

第6章 モバイルウォレット市場：地域の推定・動向分析

  • 地域別の見通し
  • 地域別モバイルウォレット市場：重要なポイント
  • 北米
    • 北米市場推計・予測、2017年から2030年まで
    • 米国
    • カナダ
  • 欧州
    • 欧州市場推計・予測、2017年から2030年まで
    • 英国
    • ドイツ
    • フランス
  • アジア太平洋地域
    • アジア太平洋市場推計・予測、2017年から2030年まで
    • 日本
    • 中国
    • インド
    • オーストラリア
    • 韓国
  • ラテンアメリカ
    • ラテンアメリカ市場推計・予測、2017年から2030年まで
    • ブラジル
    • メキシコ
  • 中東・アフリカ
    • MEA市場推計・予測、2017年から2030年まで
    • サウジアラビア
    • 南アフリカ
    • アラブ首長国連邦

第7章 競合情勢

  • 主要市場参入企業による最近の動向と影響分析
  • 市場参入企業の分類
    • Amazon Web Services, Inc.
    • Visa Inc.
    • American Express
    • PayPal Holdings Inc.
    • Apple Inc.
    • Google Inc.
    • Airtel
    • Mastercard
    • Alipay
    • Samsung
    • AT&T
図表

List of Tables

  • Table 1 List of abbreviation
  • Table 2 North America mobile wallet market, by technology, 2017 - 2030 (USD Million)
  • Table 3 North America mobile wallet market, by application, 2017 - 2030 (USD Million)
  • Table 4 North America mobile wallet market, by region, 2017 to 2030 (USD Million)
  • Table 5 U.S. mobile wallet market, by technology, 2017 - 2030 (USD Million)
  • Table 6 U.S. mobile wallet market, by application, 2017 - 2030 (USD Million)
  • Table 7 Canada mobile wallet market, by technology, 2017 - 2030 (USD Million)
  • Table 8 Canada mobile wallet market, by application, 2017 - 2030 (USD Million)
  • Table 9 Europe mobile wallet market, by technology, 2017 - 2030 (USD Million)
  • Table 10 Europe mobile wallet market, by application, 2017 - 2030 (USD Million)
  • Table 11 Europe mobile wallet market, by region, 2017 to 2030 (USD Million)
  • Table 12 Germany mobile wallet market, by technology, 2017 - 2030 (USD Million)
  • Table 13 Germany mobile wallet market, by application, 2017 - 2030 (USD Million)
  • Table 14 UK mobile wallet market, by technology, 2017 - 2030 (USD Million)
  • Table 15 UK mobile wallet market, by application, 2017 - 2030 (USD Million)
  • Table 16 France mobile wallet market, by technology, 2017 - 2030 (USD Million)
  • Table 17 France mobile wallet market, by application, 2017 - 2030 (USD Million)
  • Table 18 Asia Pacific mobile wallet market, by technology, 2017 - 2030 (USD Million)
  • Table 19 Asia Pacific mobile wallet market, by application, 2017 - 2030 (USD Million)
  • Table 20 Asia Pacific mobile wallet market, by region, 2017 to 2030 (USD Million)
  • Table 21 China mobile wallet market, by technology, 2017 - 2030 (USD Million)
  • Table 22 China mobile wallet market, by application, 2017 - 2030 (USD Million)
  • Table 23 Japan mobile wallet market, by technology, 2017 - 2030 (USD Million)
  • Table 24 Japan mobile wallet market, by application, 2017 - 2030 (USD Million)
  • Table 25 India mobile wallet market, by technology, 2017 - 2030 (USD Million)
  • Table 26 India mobile wallet market, by application, 2017 - 2030 (USD Million)
  • Table 27 Australia mobile wallet market, by technology, 2017 - 2030 (USD Million)
  • Table 28 Australia mobile wallet market, by application, 2017 - 2030 (USD Million)
  • Table 29 South Korea mobile wallet market, by technology, 2017 - 2030 (USD Million)
  • Table 30 South Korea mobile wallet market, by application, 2017 - 2030 (USD Million)
  • Table 31 Latin America mobile wallet market, by technology, 2017 - 2030 (USD Million)
  • Table 32 Latin America mobile wallet market, by application, 2017 - 2030 (USD Million)
  • Table 33 Latin America mobile wallet market, by region, 2017 to 2030 (USD Million)
  • Table 34 Brazil mobile wallet market, by technology, 2017 - 2030 (USD Million)
  • Table 35 Brazil mobile wallet market, by application, 2017 - 2030 (USD Million)
  • Table 36 Mexico mobile wallet market, by technology, 2017 - 2030 (USD Million)
  • Table 37 Mexico mobile wallet market, by application, 2017 - 2030 (USD Million)
  • Table 38 Middle East and Africa mobile wallet market, by technology, 2017 - 2030 (USD Million)
  • Table 39 Middle East and Africa mobile wallet market, by application, 2017 - 2030 (USD Million)
  • Table 40 Middle East and Africa mobile wallet market, by region, 2017 to 2030 (USD Million)
  • Table 41 South Africa mobile wallet market, by technology, 2017 - 2030 (USD Million)
  • Table 42 South Africa mobile wallet market, by application, 2017 - 2030 (USD Million)
  • Table 43 Saudi Arabia mobile wallet market, by technology, 2017 - 2030 (USD Million)
  • Table 44 Saudi Arabia mobile wallet market, by application, 2017 - 2030 (USD Million)
  • Table 45 UAE mobile wallet market, by technology, 2017 - 2030 (USD Million)
  • Table 46 UAE mobile wallet market, by application, 2017 - 2030 (USD Million)

List of Figures

  • Fig. 1 Market research process
  • Fig. 2 Data triangulation techniques
  • Fig. 3 Primary research pattern
  • Fig. 4 Market research approaches
  • Fig. 5 Value-chain-based sizing & forecasting
  • Fig. 6 QFD modeling for market share assessment
  • Fig. 7 Market formulation & validation
  • Fig. 8 Mobile wallet: Market outlook
  • Fig. 9 Mobile wallet: Competitive insights
  • Fig. 10 Parent market outlook
  • Fig. 11 Related/ancillary market outlook
  • Fig. 12 Penetration and growth prospect mapping
  • Fig. 13 Industry value chain analysis
  • Fig. 14 Mobile wallet market driver impact
  • Fig. 15 Mobile wallet market restraint impact
  • Fig. 16 Mobile wallet market strategic initiatives analysis
  • Fig. 17 Mobile wallet market: Technology movement analysis
  • Fig. 18 Mobile wallet market: Technology outlook and key takeaways
  • Fig. 19 Remote market estimates and forecasts, 2017 - 2030
  • Fig. 20 Proximity market estimates and forecasts, 2017 - 2030
  • Fig. 21 Mobile wallet market: Application movement analysis
  • Fig. 22 Mobile wallet market: Application outlook and key takeaways
  • Fig. 23 Retail & e-commerce market estimates and forecasts, 2017 - 2030
  • Fig. 24 Hospitality & transportation market estimates and forecasts, 2017 - 2030
  • Fig. 25 Banking market estimates and forecasts, 2017 - 2030
  • Fig. 26 Vending machine market estimates and forecasts, 2017 - 2030
  • Fig. 27 Others market estimates and forecasts, 2017 - 2030
  • Fig. 28 Global mobile wallet market: Regional movement analysis
  • Fig. 29 Global mobile wallet market: Regional outlook and key takeaways
  • Fig. 30 North America market estimates and forecasts, 2017 - 2030
  • Fig. 31 U.S. market estimates and forecasts, 2017 - 2030
  • Fig. 32 Canada market estimates and forecasts, 2017 - 2030
  • Fig. 33 Europe market estimates and forecasts, 2017 - 2030
  • Fig. 34 UK market estimates and forecasts, 2017 - 2030
  • Fig. 35 Germany market estimates and forecasts, 2017 - 2030
  • Fig. 36 France market estimates and forecasts, 2017 - 2030
  • Fig. 37 Asia Pacific market estimates and forecasts, 2017 - 2030
  • Fig. 38 Japan market estimates and forecasts, 2017 - 2030
  • Fig. 39 China market estimates and forecasts, 2017 - 2030
  • Fig. 40 India market estimates and forecasts, 2017 - 2030
  • Fig. 41 Australia market estimates and forecasts, 2017 - 2030
  • Fig. 42 South Korea market estimates and forecasts, 2017 - 2030
  • Fig. 43 Latin America market estimates and forecasts, 2017 - 2030
  • Fig. 44 Brazil market estimates and forecasts, 2017 - 2030
  • Fig. 45 Mexico market estimates and forecasts, 2017 - 2030
  • Fig. 46 Middle East and Africa market estimates and forecasts, 2017 - 2030
  • Fig. 47 Saudi Arabia market estimates and forecasts, 2017 - 2030
  • Fig. 48 South Africa market estimates and forecasts, 2017 - 2030
  • Fig. 49 UAE market estimates and forecasts, 2017 - 2030
目次
Product Code: 978-1-68038-092-7

Mobile Wallet Market Growth & Trends:

The global mobile wallet market size is expected to reach USD 51.53 billion by 2030, registering a CAGR of 28.3% from 2023 to 2030, according to a new report by Grand View Research, Inc. A mobile wallet is a technology that can carry cash in digital format. Increasing mobile phone users and the rising number of internet subscribers across the world are the major factors fueling the market growth. In addition, government initiatives to modernize the transportation sector are improving market growth.

Furthermore, due to ongoing concerns about sanitation and a desire to reduce contact between guests and staff members, mobile wallets are anticipated to create a notable impact on the hospitality or restaurant industry. Furthermore, COVID-19 has increased the penetration of online payments. The pandemic has increased the requirement for germ-free and contactless payments, and mobile wallets prevent direct contact with any external system such as the POS of the retailer.

Asia Pacific held the largest revenue share of over 30.0% in 2021 and is expected to retain its position over the forecast period. In rapidly developing regions such as Asia Pacific, digital online spending has changed and evolved on its own, with e-commerce expanding and online sales becoming as common as physical retail in many areas of the region. In April 2022, Boku, a global provider of mobile payment solutions, announced that it's Mobile First (M1ST) platform has unveiled PayPay mobile wallet payments for Netflix in Japan. With this release, PayPay's over 45 million consumers can now pay for streaming subscriptions within Netflix.

Mobile Wallet Market Report Highlights:

  • In terms of technology, The proximity segment accounted for the largest revenue share of 62.6% in 2022 and is expected to retain its dominance over the forecast period. Growing penetration of NFC and QR code-enabled smartphones across the world is boosting the segment growth
  • The remote technology segment is expected to grow at the fastest CAGR of 28.6% during the forecast period. The growth of this segment can be attributed to the increasing number of smartphone and internet users across the globe. In addition, surging demand for fast and secure payment solutions is improving the market growth
  • The retail and e-commerce segment accounted for the largest revenue share of 32.0% in 2022 and is expected to maintain its position over the forecast period. Rapid growth in the global retail and e-commerce sector is creating more demand for mobile wallets
  • The banking segment is expected to grow at the fastest CAGR of 29.6% during the forecast period as numerous banks across the world are trying to set up mobile payments
  • The hospitality and transportation segment is expected to witness significant growth over the forecast period. Due to ongoing concerns about sanitation and a desire to reduce contact between guests and staff members, mobile wallets are anticipated to create a notable impact on the hospitality or restaurant industry

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
    • 1.1.1. Technology
    • 1.1.2. Application
    • 1.1.3. Regional scope
    • 1.1.4. Estimates and forecast timeline
  • 1.2. Research Methodology
  • 1.3. Information Procurement
    • 1.3.1. Purchased database
    • 1.3.2. GVR's internal database
    • 1.3.3. Secondary sources
    • 1.3.4. Primary research
    • 1.3.5. Details of primary research
  • 1.4. Information or Data Analysis
  • 1.5. Market Formulation & Validation
  • 1.6. Model Details
  • 1.7. List of Secondary Sources
  • 1.8. List of Primary Sources
  • 1.9. Objectives

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
    • 2.2.1. Technology outlook
    • 2.2.2. Application outlook
    • 2.2.3. Regional outlook
  • 2.3. Competitive Insights

Chapter 3. Mobile Wallet Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market driver analysis
    • 3.3.2. Market restraint analysis
    • 3.3.3. Market opportunity analysis
  • 3.4. Mobile Wallet Market Analysis Tools
    • 3.4.1. Industry analysis - Porter's
      • 3.4.1.1. Supplier power
      • 3.4.1.2. Buyer power
      • 3.4.1.3. Substitution threat
      • 3.4.1.4. Threat of new entrant
      • 3.4.1.5. Competitive rivalry
    • 3.4.2. PESTEL analysis
      • 3.4.2.1. Political landscape
      • 3.4.2.2. Economic landscape
      • 3.4.2.3. Social landscape
      • 3.4.2.4. Technological landscape

Chapter 4. Mobile Wallet Market: Technology Estimates & Trend Analysis

  • 4.1. Mobile Wallet Market: Key Takeaways
  • 4.2. Mobile Wallet Market: Movement & Market Share Analysis, 2022 & 2030
  • 4.3. Remote
    • 4.3.1. Remote market estimates and forecasts, 2017 to 2030 (USD Million)
  • 4.4. Proximity
    • 4.4.1. Proximity market estimates and forecasts, 2017 to 2030 (USD Million)

Chapter 5. Mobile Wallet Market: Application Estimates & Trend Analysis

  • 5.1. Mobile Wallet Market: Key Takeaways
  • 5.2. Mobile Wallet Market: Movement & Market Share Analysis, 2022 & 2030
  • 5.3. Retail & e-commerce
    • 5.3.1. Retail & e-commerce market estimates and forecasts, 2017 to 2030 (USD Million)
  • 5.4. Hospitality & transportation
    • 5.4.1. Hospitality & transportation market estimates and forecasts, 2017 to 2030 (USD Million)
  • 5.5. Banking
    • 5.5.1. Banking market estimates and forecasts, 2017 to 2030 (USD Million)
  • 5.6. Vending machine
    • 5.6.1. Vending machine market estimates and forecasts, 2017 to 2030 (USD Million)
  • 5.7. Others
    • 5.7.1. Others market estimates and forecasts, 2017 to 2030 (USD Million)

Chapter 6. Mobile Wallet Market: Regional Estimates & Trend Analysis

  • 6.1. Regional Outlook
  • 6.2. Mobile Wallet Market by Region: Key Takeaway
  • 6.3. North America
    • 6.3.1. North America market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 6.3.2. U.S.
      • 6.3.2.1. U.S. market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 6.3.3. Canada
      • 6.3.3.1. Canada market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
  • 6.4. Europe
    • 6.4.1. Europe market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 6.4.2. UK
      • 6.4.2.1. UK market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 6.4.3. Germany
      • 6.4.3.1. Germany market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 6.4.4. France
      • 6.4.4.1. France market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
  • 6.5. Asia Pacific
    • 6.5.1. Asia Pacific Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 6.5.2. Japan
      • 6.5.2.1. Japan market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 6.5.3. China
      • 6.5.3.1. China market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 6.5.4. India
      • 6.5.4.1. India market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 6.5.5. Australia
      • 6.5.5.1. Australia market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 6.5.6. South Korea
      • 6.5.6.1. South Korea market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
  • 6.6. Latin America
    • 6.6.1. Latin America market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 6.6.2. Brazil
      • 6.6.2.1. Brazil market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 6.6.3. Mexico
      • 6.6.3.1. Mexico market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
  • 6.7. MEA
    • 6.7.1. MEA market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 6.7.2. Saudi Arabia
      • 6.7.2.1. Saudi Arabia market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 6.7.3. South Africa
      • 6.7.3.1. Saudi Africa market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 6.7.4. UAE
      • 6.7.4.1. UAE market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)

Chapter 7. Competitive Landscape

  • 7.1. Recent Developments & Impact Analysis, By Key Market Participants
  • 7.2. Market Participant Categorization
    • 7.2.1. Amazon Web Services, Inc.
      • 7.2.1.1. Company overview
      • 7.2.1.2. Financial performance
      • 7.2.1.3. Product benchmarking
      • 7.2.1.4. Strategic initiatives
    • 7.2.2. Visa Inc.
      • 7.2.2.1. Company overview
      • 7.2.2.2. Financial performance
      • 7.2.2.3. Product benchmarking
      • 7.2.2.4. Strategic initiatives
    • 7.2.3. American Express
      • 7.2.3.1. Company overview
      • 7.2.3.2. Financial performance
      • 7.2.3.3. Product benchmarking
      • 7.2.3.4. Strategic initiatives
    • 7.2.4. PayPal Holdings Inc.
      • 7.2.4.1. Company overview
      • 7.2.4.2. Financial performance
      • 7.2.4.3. Product benchmarking
      • 7.2.4.4. Strategic initiatives
    • 7.2.5. Apple Inc.
      • 7.2.5.1. Company overview
      • 7.2.5.2. Financial performance
      • 7.2.5.3. Product benchmarking
      • 7.2.5.4. Strategic initiatives
    • 7.2.6. Google Inc.
      • 7.2.6.1. Company overview
      • 7.2.6.2. Financial performance
      • 7.2.6.3. Product benchmarking
      • 7.2.6.4. Strategic initiatives
    • 7.2.7. Airtel
      • 7.2.7.1. Company overview
      • 7.2.7.2. Financial performance
      • 7.2.7.3. Product benchmarking
      • 7.2.7.4. Strategic initiatives
    • 7.2.8. Mastercard
      • 7.2.8.1. Company overview
      • 7.2.8.2. Financial performance
      • 7.2.8.3. Product benchmarking
      • 7.2.8.4. Strategic initiatives
    • 7.2.9. Alipay
      • 7.2.9.1. Company overview
      • 7.2.9.2. Financial performance
      • 7.2.9.3. Product benchmarking
      • 7.2.9.4. Strategic initiatives
    • 7.2.10. Samsung
      • 7.2.10.1. Company overview
      • 7.2.10.2. Financial performance
      • 7.2.10.3. Product benchmarking
      • 7.2.10.4. Strategic initiatives
    • 7.2.11. AT&T
      • 7.2.11.1. Company overview
      • 7.2.11.2. Financial performance
      • 7.2.11.3. Product benchmarking
      • 7.2.11.4. Strategic initiatives