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オンライン食料品の市場規模、シェア、動向分析レポート：製品タイプ別、地域別、セグメント別予測（2023年～2030年）

Online Grocery Market Size, Share & Trends Analysis Report By Product Type (Fresh Produce, Breakfast & Dairy, Snacks & Beverages, Staples & Cooking Essentials), By Region, And Segment Forecasts, 2023 - 2030
出版日: | 発行: Grand View Research | ページ情報: 英文 256 Pages | 納期: 2～10営業日

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オンライン食料品の市場規模、シェア、動向分析レポート：製品タイプ別、地域別、セグメント別予測（2023年～2030年）
出版日: 2023年11月09日
発行: Grand View Research
ページ情報: 英文 256 Pages
納期: 2～10営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

オンライン食料品市場の成長と動向：

世界のオンライン食料品の市場規模は2023年～2030年にCAGR26.8%で成長し、2030年には3,051億3,000万米ドルに達する見込みです。

消費者行動の変化、非接触型ショッピングへの嗜好の高まり、ソーシャルディスタンス規範の遵守、特にCOVID-19パンデミックの発生をきっかけとした生鮮食品や食料品のオンライン購入へのパラダイムシフトは、予測期間中の市場成長を促進すると予想される主な要因の一部です。

継続的な都市化、ハイテクに精通した消費者の増加、世界のEコマース産業の衰えぬ成長が、インターネットで必需品を購入しようという消費者の嗜好を後押ししています。さまざまなベンダーの無数の製品への容易なアクセス、注文のしやすさ、シームレスなデジタル決済、割引やキャッシュバックなどの魅力的なオファー、便利で柔軟な配送なども、消費者が必需品を購入するためにEコマース・チャネルを検討することを後押ししています。その結果、2020年末の時点で、食料品通販のオンライン普及率は、パンデミック前の水準から3倍に増加しました。

買い物の定期購入の増加も市場の成長を促進する要因です。ほぼすべての大手市場プレーヤーが、消費者向けに定期購入オプションを提供しています。例えば米国では、Kroger Co.が「Delivery Savings Pass」として知られる年間79米ドルの定期購入プログラムを提供しています。このプログラムでは、35米ドル以上の注文であれば、同社が通常配送料として請求する10米ドル相当の手数料が無料になります。同様に、ウォルマートの会員制プログラム「Walmart+」も、35米ドル以上の食料品注文に対して年間98米ドルの配送料を無料としています。

インドでは、BigBasketやBlinkit（旧Grofers）といった大手市場企業が、定期購入サービスの導入を急速に推進するニッチな役割を果たしています。例えば、BigBasketのBBスター・メンバーシップ・プログラムは、6ヶ月間3.92米ドル（299インドルピー）からで、顧客は無料配送、キャッシュバック、優先枠へのアクセスを利用できます。このような定期購入サービスに付随する特典は、オンライン食料品店の顧客間の信頼構築に役立ち、その後、年間定期購入サービスを選択する顧客を増やし、予測期間中の市場の成長を促進すると予想されます。

パンデミックの発生は、食料品のオンライン注文の嗜好を高める上で決定的な役割を果たしています。利便性からEコマースチャネルを選ぶ人もいれば、ユーザーフレンドリーなショッピング体験を楽しむためにEコマースチャネルを選ぶ人もいます。しかし、個人的な関与の欠如や、鮮度や耐久性を確認するために製品に触れたり触ったりすることができないといった要因が、市場成長の妨げになると予想されます。また、特に新興国では、オンライン決済方法に対する信頼の欠如が迫っており、これも市場の成長を抑制すると予想されます。

オンライン食料品市場レポートハイライト

  • 主食・調理必需品セグメントは2022年に最大の市場シェアを占め、予測期間中も引き続き市場を独占すると予想されます。
  • 朝食・乳製品セグメントは予測期間中に大きく拡大する見込みです。
  • アジア太平洋はオンライン食料品市場を独占し、2022年には59.0%の最大収益シェアを占め、予測期間には29.3%の最速CAGRで拡大すると予測されます。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 オンライン食料品市場の変数、動向、範囲

  • 市場系統の見通し
  • 業界のバリューチェーン分析
  • 市場力学
    • 市場促進要因分析
    • 市場抑制要因分析
    • 市場機会分析
  • オンライン食料品市場分析ツール
    • 業界分析：ポーターのファイブフォース分析
    • PESTEL分析

第4章 オンライン食料品市場：製品タイプの推定・動向分析

  • オンライン食料品市場：重要なポイント
  • オンライン食料品市場：動向と市場シェア分析（2022年・2030年）
  • 生鮮食品
  • 朝食・乳製品
  • スナック・飲み物
  • 肉・魚介類
  • 主食・調理必需品
  • その他

第5章 オンライン食料品市場：地域の推定・動向分析

  • 地域の見通し
  • 地域別のオンライン食料品市場：重要なポイント
  • 北米
    • 北米の市場推定・予測（2018年～2030年）
    • 米国
    • カナダ
  • 欧州
    • 欧州の市場推定・予測（2018年～2030年）
    • 英国
    • ドイツ
    • フランス
  • アジア太平洋
    • アジア太平洋の市場推定・予測（2018年～2030年）
    • 日本
    • 中国
    • インド
    • オーストラリア
    • 韓国
  • ラテンアメリカ
    • ラテンアメリカの市場推定・予測（2018年～2030年）
    • ブラジル
    • メキシコ
  • 中東・アフリカ
    • 中東・アフリカの市場推定・予測（2018年～2030年）
    • サウジアラビア
    • 南アフリカ
    • アラブ首長国連邦

第6章 競合情勢

  • 主要市場参入企業による最近の動向と影響分析
  • 市場参入企業の分類
    • AEON CO., LTD
    • Instacart
    • Alibaba.com
    • Amazon.com, Inc.
    • Blink Commerce Private Limited;
    • JD.com, Inc.
    • Natures Basket Limited
    • Ebates Performance Marketing Inc. d/b/a Rakuten Rewards
    • Reliance Retail
    • upermarket Grocery Supplies Pvt Ltd
    • Target Brands, Inc.
    • Tesco.com
    • The Kroger Co.
    • Walmart
図表

List of Tables

  • Table 1 List of abbreviations
  • Table 2 North America online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 3 North America online grocery market, by region, 2018 - 2030 (USD Billion)
  • Table 4 U.S. online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 5 Canada online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 6 Europe online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 7 Europe online grocery market, by region, 2018 to 2030 (USD Billion)
  • Table 8 Germany online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 9 UK online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 10 France online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 11 Asia Pacific online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 12 Asia Pacific online grocery market, by region, 2018 to 2030 (USD Billion)
  • Table 13 China online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 14 Japan online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 15 India online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 16 Australia online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 17 South Korea online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 18 Latin America online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 19 Latin America online grocery market, by region, 2018 to 2030 (USD Billion)
  • Table 20 Brazil online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 21 Mexico online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 22 Middle East and Africa online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 23 Middle East and Africa online grocery market, by region, 2018 to 2030 (USD Billion)
  • Table 24 South Africa online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 25 Saudi Arabia online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 26 UAE online grocery market, by product type, 2018 - 2030 (USD Billion)  

List of Figures

  • Fig. 1 Market research process
  • Fig. 2 Data triangulation techniques
  • Fig. 3 Primary research pattern
  • Fig. 4 Market research approaches
  • Fig. 5 Value-chain-based sizing & forecasting
  • Fig. 6 QFD modeling for market share assessment
  • Fig. 7 Market formulation & validation
  • Fig. 8 Online grocery: Market outlook
  • Fig. 9 Online grocery: Competitive insights
  • Fig. 10 Parent market outlook
  • Fig. 11 Related/ancillary market outlook
  • Fig. 12 Penetration and growth prospect mapping
  • Fig. 13 Industry value chain analysis
  • Fig. 14 Online grocery market driver impact
  • Fig. 15 Online grocery market restraint impact
  • Fig. 16 Online grocery market strategic initiatives analysis
  • Fig. 17 Online grocery market: Product type movement analysis
  • Fig. 18 Online grocery market: Product type outlook and key takeaways
  • Fig. 19 Fresh produce market estimates and forecasts, 2018 - 2030
  • Fig. 20 Breakfast & dairy market estimates and forecasts, 2018 - 2030
  • Fig. 21 Snacks & beverages market estimates and forecasts, 2018 - 2030
  • Fig. 22 Meat & seafood market estimates and forecasts, 2018 - 2030
  • Fig. 23 Staples & cooking essentials market estimates and forecasts, 2018 - 2030
  • Fig. 24 Others market estimates and forecasts, 2018 - 2030
  • Fig. 25 Global online grocery market: Regional movement analysis
  • Fig. 26 Global online grocery market: Regional outlook and key takeaways
  • Fig. 27 North America market estimates and forecasts, 2018 - 2030
  • Fig. 28 U.S. market estimates and forecasts, 2018 - 2030
  • Fig. 29 Canada market estimates and forecasts, 2018 - 2030
  • Fig. 30 Europe market estimates and forecasts, 2018 - 2030
  • Fig. 31 UK market estimates and forecasts, 2018 - 2030
  • Fig. 32 Germany market estimates and forecasts, 2018 - 2030
  • Fig. 33 France market estimates and forecasts, 2018 - 2030
  • Fig. 34 Asia Pacific market estimates and forecasts, 2018 - 2030
  • Fig. 35 Japan market estimates and forecasts, 2018 - 2030
  • Fig. 36 China market estimates and forecasts, 2018 - 2030
  • Fig. 37 India market estimates and forecasts, 2018 - 2030
  • Fig. 38 Australia market estimates and forecasts, 2018 - 2030
  • Fig. 39 South Korea market estimates and forecasts, 2018 - 2030
  • Fig. 40 Latin America market estimates and forecasts, 2018 - 2030
  • Fig. 41 Brazil market estimates and forecasts, 2018 - 2030
  • Fig. 42 Mexico market estimates and forecasts, 2018 - 2030
  • Fig. 43 Middle East and Africa market estimates and forecasts, 2018 - 2030
  • Fig. 44 Saudi Arabia market estimates and forecasts, 2018 - 2030
  • Fig. 45 South Africa market estimates and forecasts, 2018 - 2030
  • Fig. 46 UAE market estimates and forecasts, 2018 - 2030
目次
Product Code: GVR-4-68038-184-9

Online Grocery Market Growth & Trends:

The global online grocery market size is expected to reach USD 305.13 billion by 2030, growing at a CAGR of 26.8% from 2023 to 2030, according to a new study by Grand View Research, Inc. The changing consumer behavior, the growing preference for contactless shopping and adherence to social distancing norms, and a paradigm shift toward buying fresh food and grocery online, particularly in the wake of the outbreak of the COVID-19 pandemic, are some of the major factors that are expected to drive the growth of the market over the forecast period.

Continued urbanization, the rising number of tech-savvy consumers, and the unabated growth of the e-commerce industry worldwide have been driving consumer preference toward buying the essentials over the internet. Easy access to a myriad of products from different vendors, ease of ordering, seamless digital payments, attractive offers, such as discounts and cashback, and convenient and flexible delivery have also been encouraging consumers to consider e-commerce channels for buying the essentials. As a result, online penetration in grocery shopping increased three folds as of the end of 2020 from the pre-pandemic levels.

The rise of shopping subscriptions is another factor driving the growth of the market. Almost every major market player is offering a subscription option for consumers. For instance, in the U.S., Kroger Co. offers a USD 79 annual subscription program known as the "Delivery Savings Pass". The program envisages waiving the fees worth USD 10 the company usually charges for delivery, albeit the orders need to be of USD 35 or more. Similarly, Walmart's Walmart+ membership program also charges customers USD 98 per year for free delivery on all grocery orders worth more than USD 35.

In India, leading market players, such as BigBasket and Blinkit (formerly Grofers), have been playing a niche role in driving the adoption of subscription services rapidly. For instance, BigBasket's BB Star Membership program starts at USD 3.92 (INR 299) for six months and allows customers to avail of free delivery, cashback, and access to priority slots. The benefits associated with such subscription services are expected to help online grocers in building trust among customers, and subsequently, encourage more customers to opt for the annual subscription services, thereby driving the growth of the market over the forecast period.

The outbreak of the pandemic has played a decisive role in driving the preference for ordering groceries online. While some individuals opted for the e-commerce channel for convenience, others opted for the same to enjoy a user-friendly shopping experience. However, factors, such as the lack of any personalized involvement and the inability to touch and feel the product to check its freshness and durability are expected to hinder the market growth. A looming lack of trust in online payment methods, especially in emerging economies, is also expected to restrain the growth of the market.

Online Grocery Market Report Highlights:

  • The staples & cooking essentials segment accounted for the largest market share in 2022 and is expected to continue dominating the market over the forecast period
  • The breakfast & dairy segment is expected to expand significantly over the forecast period.
  • Asia Pacific dominated the online grocery market and accounted for the largest revenue share of 59.0% in 2022 and is expected to expand at the fastest CAGR of 29.3% over the forecast period.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
    • 1.1.1. Product type
    • 1.1.2. Regional scope
    • 1.1.3. Estimates and forecast timeline
  • 1.2. Research Methodology
  • 1.3. Information Procurement
    • 1.3.1. Purchased database
    • 1.3.2. GVR's internal database
    • 1.3.3. Secondary sources
    • 1.3.4. Primary research
    • 1.3.5. Details of primary research
  • 1.4. Information or Data Analysis
  • 1.5. Market Formulation & Validation
  • 1.6. Model Details
  • 1.7. List of Secondary Sources
  • 1.8. List of Primary Sources
  • 1.9. Objectives

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
    • 2.2.1. Product type outlook
    • 2.2.2. Regional outlook
  • 2.3. Competitive Insights

Chapter 3. Online Grocery Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market driver analysis
    • 3.3.2. Market restraint analysis
    • 3.3.3. Market opportunity analysis
  • 3.4. Online Grocery Market Analysis Tools
    • 3.4.1. Industry analysis - Porter's Five Forces
      • 3.4.1.1. Supplier power
      • 3.4.1.2. Buyer power
      • 3.4.1.3. Substitution threat
      • 3.4.1.4. Threat of new entrant
      • 3.4.1.5. Competitive rivalry
    • 3.4.2. PESTEL analysis
      • 3.4.2.1. Political landscape
      • 3.4.2.2. Economic landscape
      • 3.4.2.3. Social landscape
      • 3.4.2.4. Technological landscape

Chapter 4. Online Grocery Market: Product Type Estimates & Trend Analysis

  • 4.1. Online Grocery Market: Key Takeaways
  • 4.2. Online Grocery Market: Movement & Market Share Analysis, 2022 & 2030
  • 4.3. Fresh Produce
    • 4.3.1. Fresh produce market estimates and forecasts, 2018 to 2030 (USD Billion)
  • 4.4. Breakfast & Dairy
    • 4.4.1. Breakfast & dairy market estimates and forecasts, 2018 to 2030 (USD Billion)
  • 4.5. Snacks & Beverages
    • 4.5.1. Snacks & beverages market estimates and forecasts, 2018 to 2030 (USD Billion)
  • 4.6. Meat & Seafood
    • 4.6.1. Meat & seafood market estimates and forecasts, 2018 to 2030 (USD Billion)
  • 4.7. Staples & Cooking Essentials
    • 4.7.1. Staples & cooking essentials market estimates and forecasts, 2018 to 2030 (USD Billion)
  • 4.8. Others
    • 4.8.1. Others market estimates and forecasts, 2018 to 2030 (USD Billion)

Chapter 5. Online Grocery Market: Regional Estimates & Trend Analysis

  • 5.1. Regional Outlook
  • 5.2. Online Grocery Market by Region: Key Takeaway
  • 5.3. North America
    • 5.3.1. North America market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
    • 5.3.2. U.S.
      • 5.3.2.1. U.S. market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
    • 5.3.3. Canada
      • 5.3.3.1. Canada market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
  • 5.4. Europe
    • 5.4.1. Europe market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
    • 5.4.2. UK
      • 5.4.2.1. UK market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
    • 5.4.3. Germany
      • 5.4.3.1. Germany market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
    • 5.4.4. France
      • 5.4.4.1. France market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
  • 5.5. Asia Pacific
    • 5.5.1. Asia Pacific Market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
    • 5.5.2. Japan
      • 5.5.2.1. Japan market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
    • 5.5.3. China
      • 5.5.3.1. China market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
    • 5.5.4. India
      • 5.5.4.1. India market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
    • 5.5.5. Australia
      • 5.5.5.1. Australia market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
    • 5.5.6. South Korea
      • 5.5.6.1. South Korea market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
  • 5.6. Latin America
    • 5.6.1. Latin America market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
    • 5.6.2. Brazil
      • 5.6.2.1. Brazil market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
    • 5.6.3. Mexico
      • 5.6.3.1. Mexico market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
  • 5.7. MEA
    • 5.7.1. MEA market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
    • 5.7.2. Saudi Arabia
      • 5.7.2.1. Saudi Arabia market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
    • 5.7.3. South Africa
      • 5.7.3.1. Saudi Africa market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
    • 5.7.4. UAE
      • 5.7.4.1. UAE market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)

Chapter 6. Competitive Landscape

  • 6.1. Recent Developments & Impact Analysis, By Key Market Participants
  • 6.2. Market Participant Categorization
    • 6.2.1. AEON CO., LTD.
      • 6.2.1.1. Company overview
      • 6.2.1.2. Financial performance
      • 6.2.1.3. Product benchmarking
      • 6.2.1.4. Strategic initiatives
    • 6.2.2. Instacart
      • 6.2.2.1. Company overview
      • 6.2.2.2. Financial performance
      • 6.2.2.3. Product benchmarking
      • 6.2.2.4. Strategic initiatives
    • 6.2.3. Alibaba.com
      • 6.2.3.1. Company overview
      • 6.2.3.2. Financial performance
      • 6.2.3.3. Product benchmarking
      • 6.2.3.4. Strategic initiatives
    • 6.2.4. Amazon.com, Inc.
      • 6.2.4.1. Company overview
      • 6.2.4.2. Financial performance
      • 6.2.4.3. Product benchmarking
      • 6.2.4.4. Strategic initiatives
    • 6.2.5. Blink Commerce Private Limited;
      • 6.2.5.1. Company overview
      • 6.2.5.2. Financial performance
      • 6.2.5.3. Product benchmarking
      • 6.2.5.4. Strategic initiatives
    • 6.2.6. JD.com, Inc.
      • 6.2.6.1. Company overview
      • 6.2.6.2. Financial performance
      • 6.2.6.3. Product benchmarking
      • 6.2.6.4. Strategic initiatives
    • 6.2.7. Natures Basket Limited
      • 6.2.7.1. Company overview
      • 6.2.7.2. Financial performance
      • 6.2.7.3. Product benchmarking
      • 6.2.7.4. Strategic initiatives
    • 6.2.8. Ebates Performance Marketing Inc. d/b/a Rakuten Rewards
      • 6.2.8.1. Company overview
      • 6.2.8.2. Financial performance
      • 6.2.8.3. Product benchmarking
      • 6.2.8.4. Strategic initiatives
    • 6.2.9. Reliance Retail
      • 6.2.9.1. Company overview
      • 6.2.9.2. Financial performance
      • 6.2.9.3. Product benchmarking
      • 6.2.9.4. Strategic initiatives
    • 6.2.10. Supermarket Grocery Supplies Pvt Ltd
      • 6.2.10.1. Company overview
      • 6.2.10.2. Financial performance
      • 6.2.10.3. Product benchmarking
      • 6.2.10.4. Strategic initiatives
    • 6.2.11. Target Brands, Inc.
      • 6.2.11.1. Company overview
      • 6.2.11.2. Financial performance
      • 6.2.11.3. Product benchmarking
      • 6.2.11.4. Strategic initiatives
    • 6.2.12. Tesco.com
      • 6.2.12.1. Company overview
      • 6.2.12.2. Financial performance
      • 6.2.12.3. Product benchmarking
      • 6.2.12.4. Strategic initiatives
    • 6.2.13. The Kroger Co.
      • 6.2.13.1. Company overview
      • 6.2.13.2. Financial performance
      • 6.2.13.3. Product benchmarking
      • 6.2.13.4. Strategic initiatives
    • 6.2.14. Walmart
      • 6.2.14.1. Company overview
      • 6.2.14.2. Financial performance
      • 6.2.14.3. Product benchmarking
      • 6.2.14.4. Strategic initiatives