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プログラマティック広告プラットフォームの世界市場

Programmatic Advertising Platform
出版日: | 発行: Global Industry Analysts, Inc. | ページ情報: 英文 223 Pages | 納期: 即日から翌営業日

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プログラマティック広告プラットフォームの世界市場
出版日: 2023年08月10日
発行: Global Industry Analysts, Inc.
ページ情報: 英文 223 Pages
納期: 即日から翌営業日
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本レポートは最新情報反映のため適宜更新し、内容構成変更を行う場合があります。ご検討の際はお問い合わせください。
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概要

プログラマティック広告プラットフォームの世界市場は2030年までに775億米ドルに達する

COVID-19後の変化したビジネス環境において、2022年に91億米ドルと予測されたプログラマティック広告プラットフォームの世界市場は、2030年には775億米ドルに達すると予測され、2022年から2030年にかけてCAGR 30.7%で成長すると予測されます。本レポートで分析したセグメントの一つであるリアルタイム入札は、CAGR 33%を記録し、分析期間終了時には474億米ドルに達すると予測されます。現在進行中のパンデミック後の回復を考慮し、プライベートマーケットプレース分野の成長は今後8年間のCAGRを28.5%に修正しました。

米国市場は29億米ドル、中国はCAGR29.5％で成長すると予測

米国のプログラマティック広告プラットフォーム市場は、2022年には29億米ドルになると推定されます。世界第2位の経済大国である中国は、2022年から2030年のCAGR29.5%で、2030年までに127億米ドルの市場規模に達すると予測されています。その他の注目すべき地理的市場としては、日本とカナダがあり、2022年から2030年にかけてそれぞれ27.3%と26%の成長が予測されています。欧州では、ドイツがCAGR 21.3%で成長すると予測されています。

調査対象企業の例

  • Adform
  • Adobe Systems, Inc.
  • AdRoll Advertising Limited
  • AppNexus, Inc.
  • Beeswax
  • Between Digital
  • Centro Incorporated
  • Connexity, Inc.
  • DataXu, Inc.
  • Fluct,Inc.
  • Google LLC
  • IPONWEB GmbH
  • MediaMath, Inc.
  • RhythmOne
  • Rocket Fuel Inc.
  • The Rubicon Project, Inc.
  • The Trade Desk
  • Turn Inc.
  • Verizon Digital Media Services
  • Yahoo!, Inc.

目次

第1章 調査手法

第2章 エグゼクティブサマリー

  • 市場概要
  • 主要企業
  • 市場動向と促進要因
  • 世界市場の見通し

第3章 市場分析

  • 米国
  • カナダ
  • 日本
  • 中国
  • 欧州
  • フランス
  • ドイツ
  • イタリア
  • 英国
  • その他欧州
  • アジア太平洋
  • 世界のその他の地域

第4章 競合

目次
Product Code: MCP14234

What`s New for 2023?

»Special coverage on Russia-Ukraine war; global inflation; easing of "zero-Covid" policy in China and its `bumpy` reopening; supply chain disruptions, global trade tensions; and risk of recession.

»Global competitiveness and key competitor percentage market shares

» Market presence across multiple geographies - Strong/Active/Niche/Trivial

»Online interactive peer-to-peer collaborative bespoke updates

»Access to our digital archives and MarketGlass Research Platform

»Complimentary updates for one year

Looking Ahead to 2023

The global economy is at a critical crossroads with a number of interlocking challenges and crises running in parallel. The uncertainty around how Russia`s war on Ukraine will play out this year and the war`s role in creating global instability means that the trouble on the inflation front is not over yet. Food and fuel inflation will remain a persistent economic problem. Higher retail inflation will impact consumer confidence and spending. As governments combat inflation by raising interest rates, new job creation will slowdown and impact economic activity and growth. Lower capital expenditure is in the offing as companies go slow on investments, held back by inflation worries and weaker demand. With slower growth and high inflation, developed markets seem primed to enter into a recession. Fears of new COVID outbreaks and China's already uncertain post-pandemic path poses a real risk of the world experiencing more acute supply chain pain and manufacturing disruptions this year. Volatile financial markets, growing trade tensions, stricter regulatory environment and pressure to mainstream climate change into economic decisions will compound the complexity of challenges faced. Year 2023 is expected to be tough year for most markets, investors and consumers. Nevertheless, there is always opportunity for businesses and their leaders who can chart a path forward with resilience and adaptability.

Global Programmatic Advertising Platform Market to Reach $77.5 Billion by 2030

In the changed post COVID-19 business landscape, the global market for Programmatic Advertising Platform estimated at US$9.1 Billion in the year 2022, is projected to reach a revised size of US$77.5 Billion by 2030, growing at aCAGR of 30.7% over the period 2022-2030. Real Time Bidding, one of the segments analyzed in the report, is projected to record 33% CAGR and reach US$47.4 Billion by the end of the analysis period. Taking into account the ongoing post pandemic recovery, growth in the Private Marketplace segment is readjusted to a revised 28.5% CAGR for the next 8-year period.

The U.S. Market is Estimated at $2.9 Billion, While China is Forecast to Grow at 29.5% CAGR

The Programmatic Advertising Platform market in the U.S. is estimated at US$2.9 Billion in the year 2022. China, the world`s second largest economy, is forecast to reach a projected market size of US$12.7 Billion by the year 2030 trailing a CAGR of 29.5% over the analysis period 2022 to 2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 27.3% and 26% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 21.3% CAGR.

Select Competitors (Total 46 Featured) -

  • Adform
  • Adobe Systems, Inc.
  • AdRoll Advertising Limited
  • AppNexus, Inc.
  • Beeswax
  • Between Digital
  • Centro Incorporated
  • Connexity, Inc.
  • DataXu, Inc.
  • Fluct,Inc.
  • Google LLC
  • IPONWEB GmbH
  • MediaMath, Inc.
  • RhythmOne
  • Rocket Fuel Inc.
  • The Rubicon Project, Inc.
  • The Trade Desk
  • Turn Inc.
  • Verizon Digital Media Services
  • Yahoo!, Inc.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Programmatic Advertising Platform - Global Key Competitors Percentage Market Share in 2022 (E)
    • Impact of Covid-19 and a Looming Global Recession
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 2: World 8-Year Perspective for Programmatic Advertising Platform by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2023 & 2030
    • TABLE 3: World Recent Past, Current & Future Analysis for Real Time Bidding by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 4: World 8-Year Perspective for Real Time Bidding by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2023 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for Private Marketplace by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 6: World 8-Year Perspective for Private Marketplace by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2023 & 2030
    • TABLE 7: World Recent Past, Current & Future Analysis for Automated Guaranteed by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 8: World 8-Year Perspective for Automated Guaranteed by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2023 & 2030
    • TABLE 9: World Recent Past, Current & Future Analysis for Large Enterprises by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 10: World 8-Year Perspective for Large Enterprises by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2023 & 2030
    • TABLE 11: World Recent Past, Current & Future Analysis for SMEs by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 12: World 8-Year Perspective for SMEs by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2023 & 2030
    • TABLE 13: World Programmatic Advertising Platform Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Programmatic Advertising Platform Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2023 (E)
    • TABLE 14: USA Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 15: USA 8-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2023 & 2030
    • TABLE 16: USA Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 17: USA 8-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2023 & 2030
  • CANADA
    • TABLE 18: Canada Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 19: Canada 8-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2023 & 2030
    • TABLE 20: Canada Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 21: Canada 8-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2023 & 2030
  • JAPAN
    • Programmatic Advertising Platform Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2023 (E)
    • TABLE 22: Japan Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 23: Japan 8-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2023 & 2030
    • TABLE 24: Japan Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 25: Japan 8-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2023 & 2030
  • CHINA
    • Programmatic Advertising Platform Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2023 (E)
    • TABLE 26: China Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 27: China 8-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2023 & 2030
    • TABLE 28: China Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 29: China 8-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2023 & 2030
  • EUROPE
    • Programmatic Advertising Platform Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2023 (E)
    • TABLE 30: Europe Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 31: Europe 8-Year Perspective for Programmatic Advertising Platform by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2023 & 2030
    • TABLE 32: Europe Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 33: Europe 8-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2023 & 2030
    • TABLE 34: Europe Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 35: Europe 8-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2023 & 2030
  • FRANCE
    • Programmatic Advertising Platform Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2023 (E)
    • TABLE 36: France Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 37: France 8-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2023 & 2030
    • TABLE 38: France Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 39: France 8-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2023 & 2030
  • GERMANY
    • Programmatic Advertising Platform Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2023 (E)
    • TABLE 40: Germany Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 41: Germany 8-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2023 & 2030
    • TABLE 42: Germany Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 43: Germany 8-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2023 & 2030
  • ITALY
    • TABLE 44: Italy Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 45: Italy 8-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2023 & 2030
    • TABLE 46: Italy Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 47: Italy 8-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2023 & 2030
  • UNITED KINGDOM
    • Programmatic Advertising Platform Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2023 (E)
    • TABLE 48: UK Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 49: UK 8-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2023 & 2030
    • TABLE 50: UK Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 51: UK 8-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2023 & 2030
  • REST OF EUROPE
    • TABLE 52: Rest of Europe Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 53: Rest of Europe 8-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2023 & 2030
    • TABLE 54: Rest of Europe Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 55: Rest of Europe 8-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2023 & 2030
  • ASIA-PACIFIC
    • Programmatic Advertising Platform Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2023 (E)
    • TABLE 56: Asia-Pacific Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 57: Asia-Pacific 8-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2023 & 2030
    • TABLE 58: Asia-Pacific Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 59: Asia-Pacific 8-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2023 & 2030
  • REST OF WORLD
    • TABLE 60: Rest of World Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Transaction Mode - Real Time Bidding, Private Marketplace and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 61: Rest of World 8-Year Perspective for Programmatic Advertising Platform by Transaction Mode - Percentage Breakdown of Value Sales for Real Time Bidding, Private Marketplace and Automated Guaranteed for the Years 2023 & 2030
    • TABLE 62: Rest of World Recent Past, Current & Future Analysis for Programmatic Advertising Platform by Enterprise Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 63: Rest of World 8-Year Perspective for Programmatic Advertising Platform by Enterprise Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2023 & 2030

IV. COMPETITION