表紙:Webアナリティクス (Web解析) の世界市場
市場調査レポート
商品コード
908165

Webアナリティクス (Web解析) の世界市場

Web Analytics

出版日: | 発行: Global Industry Analysts, Inc. | ページ情報: 英文 360 Pages | 納期: 即日から翌営業日

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Webアナリティクス (Web解析) の世界市場
出版日: 2021年05月01日
発行: Global Industry Analysts, Inc.
ページ情報: 英文 360 Pages
納期: 即日から翌営業日
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  • 概要
  • 目次
概要

Webアナリティクスの世界市場は複合年間成長率15.7%で成長し、42億米ドルに成長すると予測されています。当レポートで分析しているセグメントのひとつである大企業は、15.1%以上の潜在成長力を示しています。この成長を支えるダイナミクスのシフトは、この分野の企業が市場の変化についていくことを非常に重要なものとしています。大企業分野は2025年までに47億米ドルを超えるとみられ、世界的な成長に健全な勢いをもたらす見込みです。

当レポートでは、世界のWebアナリティクス (Web解析) 市場について分析し、全体的な市場規模の動向見通しや、主な市場促進・抑制要因、市場シェアの予測、今後の市場成長の方向性、各地域・主要国の市場の詳細動向などを調査すると共に、主要企業のプロファイルなどの情報を取りまとめてお届けいたします

第1章 イントロダクション、調査手法、調査の範囲

第2章 エグゼクティブサマリー

  • 市場の概要
    • Webアナリティクス:イントロダクション
    • Webアナリティクスのカテゴリー
    • オフサイト・Webアナリティクス技術
    • オンサイト・Webアナリティクス
    • Webアナリティクスの導入モデル
    • 進化するデジタルマーケティングの展望によるWebアナリティクスのへの需要拡大
    • デジタル広告とマーケティングの急成長によるWebアナリティクスの市場機会の拡大
    • 世界市場のシェア
  • 主要プレイヤー
    • Adobe, Inc. (米国)
    • Applied Technologies Internet SAS(フランス)
    • Facebook, Inc. (米国)
    • Google LLC(米国)
    • Hootsuite, Inc. (カナダ)
    • IBM Corporation(米国)
    • Microsoft Corporation(米国)
    • MicroStrategy, Inc. (米国)
    • SAS Institute, Inc.(米国)
    • SimilarWeb Ltd.(米国)
    • Splunk, Inc. (米国)
    • Teradata Corporation(米国)
    • Webtrends, Inc. (米国)
  • 市場の動向と活性因子
    • ビジネスプロセスによるデータ量の急増と非組織データの効果的な使用へのニーズがWebアナリティクスの重要性を拡大
    • データドリブン型ビジネスへの着実な変化による恩恵を受けるWebアナリティクス市場
    • 市場の展望を勢いづける小売e-コマース市場の急成長
    • Webアナリティクスにおける人工知能の普及
    • Webアナリティクスでのクラウドの導入
    • 予測的アナリティクスへのニーズの拡大が支えるWebアナリティクスへの需要
    • マーケティング自動化とWebアナリティクスのコンビネーションが向上させるデジタルマーケティング戦略の効果
    • マルチチャネルマーケティングによるWebアナリティクス市場の潜在的市場機会
    • デジタルマーケターに対するソーシャルメディアプラットフォームの急成長でソーシャルWebアナリティクスは記録的な成長
    • 効果的なデジタル広告プラットフォームとしてのモバイル端末の登場によるモバイルWebアナリティクス市場の成長
    • 商用Webアナリティクス市場ベンダーに挑むオープンソースベンダー
    • データの品質:Webアナリティクスツールの効果を決める重要事項
    • 注目されるリアルタイムアナリティクス
    • プライバシーの問題:懸念の原因
  • 世界的な市場展望

第3章 市場分析

  • 米国
  • カナダ
  • 日本
  • 中国
  • 欧州
    • フランス
    • ドイツ
    • イタリア
    • 英国
    • その他欧州
  • アジア太平洋
  • その他の地域

第4章 比較展望

目次
Product Code: MCP13371

Abstract:

Global Web Analytics Market to Reach US$8.6 Billion by the Year 2027

Amid the COVID-19 crisis, the global market for Web Analytics estimated at US$3.3 Billion in the year 2020, is projected to reach a revised size of US$8.6 Billion by 2027, growing at a CAGR of 14.6% over the period 2020-2027.Large Enterprises, one of the segments analyzed in the report, is projected to grow at a 14.1% CAGR to reach US$6.2 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the SMEs segment is readjusted to a revised 16% CAGR for the next 7-year period. This segment currently accounts for a 26% share of the global Web Analytics market.

The U.S. Accounts for Over 29.6% of Global Market Size in 2020, While China is Forecast to Grow at a 14.1% CAGR for the Period of 2020-2027

The Web Analytics market in the U.S. is estimated at US$979 Million in the year 2020. The country currently accounts for a 29.55% share in the global market. China, the world second largest economy, is forecast to reach an estimated market size of US$1.5 Billion in the year 2027 trailing a CAGR of 14.1% through 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 13% and 12.6% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 10.7% CAGR while Rest of European market (as defined in the study) will reach US$1.5 Billion by the year 2027.

Select Competitors (Total 546 Featured) -

  • Adobe, Inc.
  • Applied Technologies Internet SAS
  • Facebook, Inc.
  • Google LLC
  • Hootsuite, Inc.
  • IBM Corporation
  • Microsoft Corporation
  • MicroStrategy, Inc.
  • SAS Institute, Inc.
  • SimilarWeb Ltd.
  • Splunk, Inc.
  • Teradata Corporation
  • Webtrends, Inc.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Impact of Covid-19 and a Looming Global Recession
    • Web Analytics: An Introduction
    • Categories of Web Analytics
    • Off-Site Web Analytics Technologies
    • On-Site Web Analytics
    • Deployment Models for Web Analytics
    • Evolving Digital Marketing Landscape Continues to Spur Demand for Web Analytics
    • Rapid Growth of Digital Advertising and Marketing Presents Opportunity for Web Analytics Market
    • EXHIBIT 1: Digital Advertising Spending in $ Billion for the Years 2018, 2020, 2022 and 2024
    • EXHIBIT 2: Global Advertising Spending Share (in %) by Medium for 2019 and 2021
    • Imperative Need for Online Businesses to Improve Website Experience Spurs Demand for Web Analytics
    • EXHIBIT 3: Number of Websites (In Billion) for the Years 2012, 2014, 2016, 2018 and 2020
    • EXHIBIT 4: Correlation Between Page Loading Time (In Seconds) & Bounce Rates (In %)
    • EXHIBIT 5: Average Size of Websites (In Mb) by Device Format and Optimal Size
    • EXHIBIT 6: Average Bounce Rates (In %) by Sector
  • 2. FOCUS ON SELECT PLAYERS
    • Adobe, Inc. (USA)
    • Applied Technologies Internet SAS (France)
    • Facebook, Inc. (USA)
    • Google LLC (USA)
    • Hootsuite, Inc. (Canada)
    • IBM Corporation (USA)
    • Microsoft Corporation (USA)
    • MicroStrategy, Inc. (USA)
    • SAS Institute, Inc. (USA)
    • SimilarWeb Ltd. (USA)
    • Splunk, Inc. (USA)
    • Teradata Corporation (USA)
    • Webtrends, Inc. (USA)
  • 3. MARKET TRENDS & DRIVERS
    • Exponential Rise in Data Volumes from Business Processes and Need for Effective Use of Unorganized Data Enhances Significance of Web Analytics
    • Web Analytics Market Poised to Benefit from the Steady Transition towards Data-Driven Businesses
    • Rapid Growth of Retail E-Commerce Market Boosts Market Prospects
    • EXHIBIT 7: Global B2C E-Commerce Sales in US$ Trillion for the Years 2017, 2019, 2021 and 2023
    • EXHIBIT 8: Global E-Commerce Market as a % of Retail Sales for the Period 2017-2023
    • EXHIBIT 9: Leading Retail E-Commerce Countries Worldwide: Ranked by Sales in $ Billion for 2019
    • Increasing Proliferation of Artificial Intelligence in Web Analytics
    • EXHIBIT 10: Global Big Data and Business Analytics Revenues in US$ Billion: 2015 to 2022
    • EXHIBIT 11: Percentage of Global Web Pages Served to Mobile: 2010-2022
    • Cloud Adoption of Web Analytics Gains Traction
    • Increasing Need for Predictive Analytics Sustains Demand for Web Analytics
    • Combination of Marketing Automation and Web Analytics Enhances Effectiveness of Digital Marketing Strategies
    • Potential Opportunities for Web Analytics Market Emerge from Multi-Channel Marketing
    • EXHIBIT 12: Spending on Multichannel Marketing Initiatives: % of Multichannel Budget Allocated by Channel
    • EXHIBIT 13: Challenges Confronting Implementation of Multichannel Marketing Campaigns (%)
    • With Social Media Platforms Growing in Prominence for Digital Marketers, Social Web Analytics Poised to Record High Growth
    • EXHIBIT 14: Social Media Penetration Worldwide: % of Active Monthly Users Compared to Total Population for 2019
    • EXHIBIT 15: Social Media Users Penetration (in %) by Generation
    • Emergence of Mobile Devices as a Promising Digital Advertising Platform Augurs Well for Mobile Web Analytics Market
    • EXHIBIT 16: Increased Spending on Mobile Advertising Propels Mobile Web Analytics Market: Global Mobile Advertising Spending in $ Billion for the Years 2019, 2021, 2023 and 2025
    • EXHIBIT 17: Increasing Proliferation of Mobile Devices Translates into High Demand Web Analytics: Smartphone and Tablet PCs Shipments in Million Units for the Years 2019, 2021 and 2023
    • Open Source Vendors Challenge Commercial Web Analytics Vendors
    • Quality of Data: A Critical Factor Determining the Effectiveness of Web Analytical Tools
    • Real-Time Analytics Come to the Fore
    • Privacy Issues: A Cause of Concern
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Current & Future Analysis for Web Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027 and % CAGR
    • TABLE 2: World 7-Year Perspective for Web Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2020 & 2027
    • TABLE 3: World Current & Future Analysis for Large Enterprises by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027 and % CAGR
    • TABLE 4: World 7-Year Perspective for Large Enterprises by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
    • TABLE 5: World Current & Future Analysis for SMEs by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027 and % CAGR
    • TABLE 6: World 7-Year Perspective for SMEs by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
    • TABLE 7: World Current & Future Analysis for On-Premise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027 and % CAGR
    • TABLE 8: World 7-Year Perspective for On-Premise by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
    • TABLE 9: World Current & Future Analysis for Cloud by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027 and % CAGR
    • TABLE 10: World 7-Year Perspective for Cloud by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
    • TABLE 11: World Current & Future Analysis for Retail by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027 and % CAGR
    • TABLE 12: World 7-Year Perspective for Retail by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
    • TABLE 13: World Current & Future Analysis for Manufacturing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027 and % CAGR
    • TABLE 14: World 7-Year Perspective for Manufacturing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
    • TABLE 15: World Current & Future Analysis for BFSI by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027 and % CAGR
    • TABLE 16: World 7-Year Perspective for BFSI by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
    • TABLE 17: World Current & Future Analysis for IT & Telecom by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027 and % CAGR
    • TABLE 18: World 7-Year Perspective for IT & Telecom by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
    • TABLE 19: World Current & Future Analysis for Logistics & Transportation by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027 and % CAGR
    • TABLE 20: World 7-Year Perspective for Logistics & Transportation by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
    • TABLE 21: World Current & Future Analysis for Healthcare by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027 and % CAGR
    • TABLE 22: World 7-Year Perspective for Healthcare by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
    • TABLE 23: World Current & Future Analysis for Other Verticals by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027 and % CAGR
    • TABLE 24: World 7-Year Perspective for Other Verticals by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027

III. MARKET ANALYSIS

  • UNITED STATES
    • TABLE 25: USA Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 26: USA 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2020 & 2027
    • TABLE 27: USA Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 28: USA 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2020 & 2027
    • TABLE 29: USA Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 30: USA 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2020 & 2027
  • CANADA
    • TABLE 31: Canada Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 32: Canada 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2020 & 2027
    • TABLE 33: Canada Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 34: Canada 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2020 & 2027
    • TABLE 35: Canada Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 36: Canada 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2020 & 2027
  • JAPAN
    • TABLE 37: Japan Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 38: Japan 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2020 & 2027
    • TABLE 39: Japan Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 40: Japan 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2020 & 2027
    • TABLE 41: Japan Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 42: Japan 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2020 & 2027
  • CHINA
    • TABLE 43: China Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 44: China 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2020 & 2027
    • TABLE 45: China Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 46: China 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2020 & 2027
    • TABLE 47: China Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 48: China 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2020 & 2027
  • EUROPE
    • TABLE 49: Europe Current & Future Analysis for Web Analytics by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027 and % CAGR
    • TABLE 50: Europe 7-Year Perspective for Web Analytics by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2020 & 2027
    • TABLE 51: Europe Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 52: Europe 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2020 & 2027
    • TABLE 53: Europe Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 54: Europe 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2020 & 2027
    • TABLE 55: Europe Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 56: Europe 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2020 & 2027
  • FRANCE
    • TABLE 57: France Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 58: France 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2020 & 2027
    • TABLE 59: France Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 60: France 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2020 & 2027
    • TABLE 61: France Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 62: France 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2020 & 2027
  • GERMANY
    • TABLE 63: Germany Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 64: Germany 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2020 & 2027
    • TABLE 65: Germany Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 66: Germany 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2020 & 2027
    • TABLE 67: Germany Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 68: Germany 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2020 & 2027
  • ITALY
    • TABLE 69: Italy Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 70: Italy 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2020 & 2027
    • TABLE 71: Italy Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 72: Italy 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2020 & 2027
    • TABLE 73: Italy Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 74: Italy 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2020 & 2027
  • UNITED KINGDOM
    • TABLE 75: UK Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 76: UK 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2020 & 2027
    • TABLE 77: UK Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 78: UK 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2020 & 2027
    • TABLE 79: UK Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 80: UK 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2020 & 2027
  • REST OF EUROPE
    • TABLE 81: Rest of Europe Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 82: Rest of Europe 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2020 & 2027
    • TABLE 83: Rest of Europe Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 84: Rest of Europe 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2020 & 2027
    • TABLE 85: Rest of Europe Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 86: Rest of Europe 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2020 & 2027
  • ASIA-PACIFIC
    • TABLE 87: Asia-Pacific Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 88: Asia-Pacific 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2020 & 2027
    • TABLE 89: Asia-Pacific Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 90: Asia-Pacific 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2020 & 2027
    • TABLE 91: Asia-Pacific Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 92: Asia-Pacific 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2020 & 2027
  • REST OF WORLD
    • TABLE 93: Rest of World Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 94: Rest of World 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2020 & 2027
    • TABLE 95: Rest of World Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 96: Rest of World 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2020 & 2027
    • TABLE 97: Rest of World Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 98: Rest of World 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2020 & 2027

IV. COMPETITION

  • Total Companies Profiled: 71