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デジタルマーケティング・ソフトウェアの世界市場

Digital Marketing Software

出版日: | 発行: Global Industry Analysts, Inc. | ページ情報: 英文 148 Pages | 納期: 即日から翌営業日

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デジタルマーケティング・ソフトウェアの世界市場
出版日: 2020年07月01日
発行: Global Industry Analysts, Inc.
ページ情報: 英文 148 Pages
納期: 即日から翌営業日
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  • 概要
  • 目次
概要

当レポートでは、世界のデジタルマーケティング・ソフトウェアの市場について分析し、全体的な市場規模の実績値・予測値や、主な市場促進・抑制要因、ソフトウェア別および企業別の市場シェア動向 (過去9年間・今後8年間分)、今後の市場成長の方向性、各地域・主要国の市場の詳細動向などを調査すると共に、主要企業のプロファイルなどの情報を取りまとめてお届けいたします。

第1章 分析手法

第2章 エグゼクティブ・サマリー

  • 市場概要
    • 企業別の市場シェア構造 (最新値・予測値)
    • セグメント別の市場シェア構造 (最新値・予測値)
  • 代表的企業の分析
  • 市場の動向と促進要因
  • 世界市場の将来展望
    • 市場規模・シェアの動向見通し:地域別/国別
    • ソフトウェア別
      • CRM (顧客関係管理) ソフトウェア
      • eメール・マーケティング
      • ソーシャルメディア
      • 検索マーケティング
      • コンテンツ管理
      • マーケティング自動化
      • キャンペーン管理
      • その他
        • 市場規模 (過去9年間・今後8年間分)
        • 市場シェア:企業別 (通算17年間分)

第3章 市場分析

  • 地域別の市場分析
  • 米国
    • 市場の基本データ
    • 企業別市場シェア
    • デジタルマーケティング・ソフトウェアの市場規模 (実績値・予測値)
    • ソフトウェア別の市場規模 (実績値・予測値)
  • カナダ
  • 日本
  • 中国
  • 欧州 (フランス、ドイツ、イタリア、英国など)
  • アジア太平洋地域
  • 他の国々 (RoW)

第4章 企業

  • ACT-ON SOFTWARE
  • ADOBE SYSTEMS
  • HUBSPOT
  • IBM CORPORATION
  • MARKETO
  • MICROSOFT CORPORATION
  • ORACLE CORPORATION
  • SAP SE
  • SAS INSTITUTE
  • SALESFORCE.COM
  • SIMPLYCAST

第5章 関連分析

目次
Product Code: MCP11551

Global Digital Marketing Software Market to Reach $123.1 Billion by 2027

Amid the COVID-19 crisis, the global market for Digital Marketing Software estimated at US$48.3 Billion in the year 2020, is projected to reach a revised size of US$123.1 Billion by 2027, growing at a CAGR of 14.3% over the analysis period 2020-2027. CRM Software, one of the segments analyzed in the report, is projected to record a 12.5% CAGR and reach US$24.7 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Email Marketing segment is readjusted to a revised 15.3% CAGR for the next 7-year period.

The U.S. Market is Estimated at $14.2 Billion, While China is Forecast to Grow at 13.9% CAGR

The Digital Marketing Software market in the U.S. is estimated at US$14.2 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$21.6 Billion by the year 2027 trailing a CAGR of 13.9% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 12.4% and 12.4% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 10.6% CAGR.

Social Media Segment to Record 18.8% CAGR

In the global Social Media segment, USA, Canada, Japan, China and Europe will drive the 18.6% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$5.8 Billion in the year 2020 will reach a projected size of US$19 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$14.8 Billion by the year 2027.We bring years of research experience to this 9th edition of our report. The 148-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.

Competitors identified in this market include, among others,

  • Act-On Software, Inc.
  • Adobe Systems, Inc.
  • Hubspot Inc.
  • IBM Corporation
  • Marketo, Inc.
  • Microsoft Corporation
  • Oracle Corporation
  • Salesforce.com, Inc.
  • SAP SE
  • SAS Institute, Inc.
  • SimplyCast

TABLE OF CONTENTS

I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

  • Global Competitor Market Shares
  • Digital Marketing Software Competitor Market Share Scenario Worldwide (in %): 2019 & 2025
  • Impact of Covid-19 and a Looming Global Recession

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

4. GLOBAL MARKET PERSPECTIVE

  • TABLE 1: Digital Marketing Software Global Market Estimates and Forecasts in US$ Million by Region/Country: 2020-2027
  • TABLE 2: Digital Marketing Software Global Retrospective Market Scenario in US$ Million by Region/Country: 2012-2019
  • TABLE 3: Digital Marketing Software Market Share Shift across Key Geographies Worldwide: 2012 VS 2020 VS 2027
  • TABLE 4: CRM Software (Software) World Market by Region/Country in US$ Million: 2020 to 2027
  • TABLE 5: CRM Software (Software) Historic Market Analysis by Region/Country in US$ Million: 2012 to 2019
  • TABLE 6: CRM Software (Software) Market Share Breakdown of Worldwide Sales by Region/Country: 2012 VS 2020 VS 2027
  • TABLE 7: Email Marketing (Software) Potential Growth Markets Worldwide in US$ Million: 2020 to 2027
  • TABLE 8: Email Marketing (Software) Historic Market Perspective by Region/Country in US$ Million: 2012 to 2019
  • TABLE 9: Email Marketing (Software) Market Sales Breakdown by Region/Country in Percentage: 2012 VS 2020 VS 2027
  • TABLE 10: Social Media (Software) Geographic Market Spread Worldwide in US$ Million: 2020 to 2027
  • TABLE 11: Social Media (Software) Region Wise Breakdown of Global Historic Demand in US$ Million: 2012 to 2019
  • TABLE 12: Social Media (Software) Market Share Distribution in Percentage by Region/Country: 2012 VS 2020 VS 2027
  • TABLE 13: Search Marketing (Software) World Market Estimates and Forecasts by Region/Country in US$ Million: 2020 to 2027
  • TABLE 14: Search Marketing (Software) Market Historic Review by Region/Country in US$ Million: 2012 to 2019
  • TABLE 15: Search Marketing (Software) Market Share Breakdown by Region/Country: 2012 VS 2020 VS 2027
  • TABLE 16: Content Management (Software) World Market by Region/Country in US$ Million: 2020 to 2027
  • TABLE 17: Content Management (Software) Historic Market Analysis by Region/Country in US$ Million: 2012 to 2019
  • TABLE 18: Content Management (Software) Market Share Distribution in Percentage by Region/Country: 2012 VS 2020 VS 2027
  • TABLE 19: Marketing Automation (Software) World Market Estimates and Forecasts in US$ Million by Region/Country: 2020 to 2027
  • TABLE 20: Marketing Automation (Software) Market Worldwide Historic Review by Region/Country in US$ Million: 2012 to 2019
  • TABLE 21: Marketing Automation (Software) Market Percentage Share Distribution by Region/Country: 2012 VS 2020 VS 2027
  • TABLE 22: Campaign Management (Software) Market Opportunity Analysis Worldwide in US$ Million by Region/Country: 2020 to 2027
  • TABLE 23: Campaign Management (Software) Global Historic Demand in US$ Million by Region/Country: 2012 to 2019
  • TABLE 24: Campaign Management (Software) Market Share Distribution in Percentage by Region/Country: 2012 VS 2020 VS 2027
  • TABLE 25: Other Softwares (Software) World Market by Region/Country in US$ Million: 2020 to 2027
  • TABLE 26: Other Softwares (Software) Historic Market Analysis by Region/Country in US$ Million: 2012 to 2019
  • TABLE 27: Other Softwares (Software) Market Share Breakdown of Worldwide Sales by Region/Country: 2012 VS 2020 VS 2027

III. MARKET ANALYSIS

  • GEOGRAPHIC MARKET ANALYSIS
  • UNITED STATES
    • Market Facts & Figures
    • US Digital Marketing Software Market Share (in %) by Company: 2019 & 2025
    • Market Analytics
    • TABLE 28: United States Digital Marketing Software Market Estimates and Projections in US$ Million by Software: 2020 to 2027
    • TABLE 29: Digital Marketing Software Market in the United States by Software: A Historic Review in US$ Million for 2012-2019
    • TABLE 30: United States Digital Marketing Software Market Share Breakdown by Software: 2012 VS 2020 VS 2027
  • CANADA
    • TABLE 31: Canadian Digital Marketing Software Market Estimates and Forecasts in US$ Million by Software: 2020 to 2027
    • TABLE 32: Canadian Digital Marketing Software Historic Market Review by Software in US$ Million: 2012-2019
    • TABLE 33: Digital Marketing Software Market in Canada: Percentage Share Breakdown of Sales by Software for 2012, 2020, and 2027
  • JAPAN
    • TABLE 34: Japanese Market for Digital Marketing Software: Annual Sales Estimates and Projections in US$ Million by Software for the Period 2020-2027
    • TABLE 35: Digital Marketing Software Market in Japan: Historic Sales Analysis in US$ Million by Software for the Period 2012-2019
    • TABLE 36: Japanese Digital Marketing Software Market Share Analysis by Software: 2012 VS 2020 VS 2027
  • CHINA
    • TABLE 37: Chinese Digital Marketing Software Market Growth Prospects in US$ Million by Software for the Period 2020-2027
    • TABLE 38: Digital Marketing Software Historic Market Analysis in China in US$ Million by Software: 2012-2019
    • TABLE 39: Chinese Digital Marketing Software Market by Software: Percentage Breakdown of Sales for 2012, 2020, and 2027
  • EUROPE
    • Market Facts & Figures
    • European Digital Marketing Software Market: Competitor Market Share Scenario (in %) for 2019 & 2025
    • Market Analytics
    • TABLE 40: European Digital Marketing Software Market Demand Scenario in US$ Million by Region/Country: 2020-2027
    • TABLE 41: Digital Marketing Software Market in Europe: A Historic Market Perspective in US$ Million by Region/Country for the Period 2012-2019
    • TABLE 42: European Digital Marketing Software Market Share Shift by Region/Country: 2012 VS 2020 VS 2027
    • TABLE 43: European Digital Marketing Software Market Estimates and Forecasts in US$ Million by Software: 2020-2027
    • TABLE 44: Digital Marketing Software Market in Europe in US$ Million by Software: A Historic Review for the Period 2012-2019
    • TABLE 45: European Digital Marketing Software Market Share Breakdown by Software: 2012 VS 2020 VS 2027
  • FRANCE
    • TABLE 46: Digital Marketing Software Market in France by Software: Estimates and Projections in US$ Million for the Period 2020-2027
    • TABLE 47: French Digital Marketing Software Historic Market Scenario in US$ Million by Software: 2012-2019
    • TABLE 48: French Digital Marketing Software Market Share Analysis by Software: 2012 VS 2020 VS 2027
  • GERMANY
    • TABLE 49: Digital Marketing Software Market in Germany: Recent Past, Current and Future Analysis in US$ Million by Software for the Period 2020-2027
    • TABLE 50: German Digital Marketing Software Historic Market Analysis in US$ Million by Software: 2012-2019
    • TABLE 51: German Digital Marketing Software Market Share Breakdown by Software: 2012 VS 2020 VS 2027
  • ITALY
    • TABLE 52: Italian Digital Marketing Software Market Growth Prospects in US$ Million by Software for the Period 2020-2027
    • TABLE 53: Digital Marketing Software Historic Market Analysis in Italy in US$ Million by Software: 2012-2019
    • TABLE 54: Italian Digital Marketing Software Market by Software: Percentage Breakdown of Sales for 2012, 2020, and 2027
  • UNITED KINGDOM
    • TABLE 55: United Kingdom Market for Digital Marketing Software: Annual Sales Estimates and Projections in US$ Million by Software for the Period 2020-2027
    • TABLE 56: Digital Marketing Software Market in the United Kingdom: Historic Sales Analysis in US$ Million by Software for the Period 2012-2019
    • TABLE 57: United Kingdom Digital Marketing Software Market Share Analysis by Software: 2012 VS 2020 VS 2027
  • REST OF EUROPE
    • TABLE 58: Rest of Europe Digital Marketing Software Market Estimates and Forecasts in US$ Million by Software: 2020-2027
    • TABLE 59: Digital Marketing Software Market in Rest of Europe in US$ Million by Software: A Historic Review for the Period 2012-2019
    • TABLE 60: Rest of Europe Digital Marketing Software Market Share Breakdown by Software: 2012 VS 2020 VS 2027
  • ASIA-PACIFIC
    • TABLE 61: Digital Marketing Software Market in Asia-Pacific by Software: Estimates and Projections in US$ Million for the Period 2020-2027
    • TABLE 62: Asia-Pacific Digital Marketing Software Historic Market Scenario in US$ Million by Software: 2012-2019
    • TABLE 63: Asia-Pacific Digital Marketing Software Market Share Analysis by Software: 2012 VS 2020 VS 2027
  • REST OF WORLD
    • TABLE 64: Rest of World Digital Marketing Software Market Estimates and Forecasts in US$ Million by Software: 2020 to 2027
    • TABLE 65: Rest of World Digital Marketing Software Historic Market Review by Software in US$ Million: 2012-2019
    • TABLE 66: Digital Marketing Software Market in Rest of World: Percentage Share Breakdown of Sales by Software for 2012, 2020, and 2027

IV. COMPETITION

  • Total Companies Profiled: 46
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