Mコマースの世界市場

当レポートでは世界のMコマース市場について調査分析を行い、米国、カナダ、日本、欧州、中国、アジア太平洋地域、ラテンアメリカ、世界のその他の諸国の各市場について分析するとともに、2015年から2025年までの市場予測、過去5年間の市場分析、主要企業のプロファイルなどについてまとめています。

第1章 イントロダクション、調査方法、製品の定義

第2章 産業の概要

• モバイル通信産業のイントロダクション
• 電気通信産業の主な出来事
• Mコマースによりモバイル取引サービスが脚光
• 成長促進因子
• Mコマース市場成長の最前線は中国
• Eコマース市場の急成長：Mコマース市場に好影響

第3章 成長促進因子、市場動向、課題

第4章 Mコマースの概要

• コマースの発展
• Mコマースのイントロダクション
• Mコマースの特徴
• Mコマースの主な要件
• Mコマースのメリット
• 欠点
• 主なエンドユース部門
• Mコマースの製品＆サービス
• Mコマースの用途とサービスの分類
• 支払方法
• Mコマースの実現技術

第5章 競合状況

第6章 世界市場の概要

第7章 地域市場の概要

• 米国
• カナダ
• 日本
• 欧州
• 中国
• アジア太平洋地域
• ラテンアメリカ
• 世界のその他の諸国

第8章 企業プロファイル (64社)

This report analyzes the worldwide markets for M-Commerce in US$ Million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, China, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2015 through 2024. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 64 companies including many key and niche players such as -

Alibaba Group
Amazon.com, Inc.
Apple, Inc.
Branding Brand
Evine Live, Inc.
eBay, Inc.

Table of Contents

1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

• Study Reliability and Reporting Limitations
• Disclaimers
• Data Interpretation & Reporting Level
• Quantitative Techniques & Analytics
• Product Definitions and Scope of Study

2. INDUSTRY OVERVIEW

• Mobile Communications Industry: A Prelude
• Key Milestones in Telecom Industry
• M-Commerce Brings Mobile Transactional Services into Spotlight
• Growth Drivers in a Nutshell
• China at the Forefront of Growth in M-Commerce Market
• Rapid Growth of E-Commerce Market: Positive Implications for M-Commerce Market
• Table 1: Retail M-Commerce Sales as % of Retail E-commerce Sales Worldwide for the Years 2016 through 2020 (includes corresponding Graph/Chart)
• Table 2: Mobile Gains Prominence in E-Commerce Market - Mobile as % of E-Commerce Transactions by Category for 2017 (includes corresponding Graph/Chart)

3. GROWTH DRIVERS, MARKET TRENDS & ISSUES

• Increasing Penetration of Mobile Phones: A Strong Growth Driver
• Table 3: Worldwide Mobile Penetration by Geographic Region - Breakdown of Unique Mobile Subscriber Penetration as a Percentage of Total Population for 2017 and 2025 (includes corresponding Graph/Chart)
• Table 4: Mobile Penetration in World's Highly Populated Counties - Number of Unique Mobile Subscribers as a Percentage of Total Population for 2017 and 2025 (includes corresponding Graph/Chart)
• Changing Consumer Mobile Usage Habits Encourage Market Growth
• Increasing Proliferation of Smartphones: A Strong Growth Driver for M-Commerce
• Table 5: World Market for Smartphones: Shipments in Million Units for the Years 2015, 2017, 2019 and 2021 (includes corresponding Graph/Chart)
• Table 6: Global Smartphones Penetration Rate by Region - Smartphones as a Percentage of Total Mobile Connections for 2017 and 2025 (includes corresponding Graph/Chart)
• Table 7: Leading Countries by Smartphones Penetration Rate - Smartphones as a Percentage of Total Population for Top 15 Countries in 2017 (includes corresponding Graph/Chart)
• Table 8: Global Shipments of Desktop PCs, Laptops and Tablets in Million Units for the Years 2015, 2017, 2019 and 2021 (includes corresponding Graph/Chart)
• Spiraling Mobile Broadband Subscriptions Augurs Well for Market Expansion
• Table 9: Global Mobile Broadband Penetration Rates in Percentage by Geographic Region (2017) (includes corresponding Graph/Chart)
• Table 10: Worldwide Active Broadband (Fixed & Mobile) Per 100 People by Geographic Region for 2016 & 2017 (includes corresponding Graph/Chart)
• Table 11: Global Mobile Broadband Subscribers (in Million) for Developed and Developing Countries: 2015 & 2017 (includes corresponding Graph/Chart)
• Table 12: Worldwide Mobile Data Traffic in Petabytes per Month for the Years 2016 through 2021 (includes corresponding Graph/Chart)
• Growing Penetration of 4G LTE Network Technology: An Opportunity for M-Commerce Market
• Table 13: Global Mobile Adoption - Percentage Breakdown of Mobile Connections by Mobile Network Technology for 2017 and 2025 (includes corresponding Graph/Chart)
• Table 14: Global Penetration of 4G LTE Network Technology - Number of 4G LTE Connections as % of Total Population for the Year 2017 (includes corresponding Graph/Chart)
• M-Commerce to Become the Core Aspect of Marketing Strategies
• User Engagement Remains the Focal Point
• Mobile Apps Emerge as the Preferred Form of M-Commerce
• Select Mobile Applications for M-Commerce
• Rising Significance of Progressive Web Apps for Retailers and Brands
• Technology Advancements Augur Well for M-Commerce Market
• Innovations in Payment Technologies Benefits Market Performance
• Latest Technologies Set to Transform M-Commerce Market
• Location-Based Marketing
• Mobile Retargeting
• Virtual Reality and Augmented Reality on Mobile
• Mobile SEO
• AI, Chatbots, and Shopping Assistants
• Internet of Things (IoT)
• Mobile Image Recognition (MIR) Technology
• Personalized Push Notifications
• Near Field Communication (NFC) Technology
• Analytics Tools and Predictive Technologies
• Trends Transforming the Smartphone-based Shopping Market
• Mobile AR Applications: A Key Enabler of M-Commerce
• Strong Growth Projected for Mobile AR in Virtual Product Display Applications
• Rising Investments in AR for Mobile Marketing and Brand Building Augurs Well for the Market
• Technology Advancements Enable Seamless Convergence of Mobile AR and M-Commerce
• AI Technology Presents Tremendous Potential for Innovation in M-Commerce Market
• Chatbots
• Visual Search and Listen
• Consumer Insights
• Recommendation Engines
• M-Commerce Payments Market: Riding on the Success of M-Commerce Market
• Biometrics Make Inroads into the M-Commerce Market
• Table 15: Global Mobile Biometrics Market - Percentage of Devices Sold with Biometrics Technology by Device for 2017 (includes corresponding Graph/Chart)
• Biometric Payment Cards: Providing Additional Security
• Location-Based Services: Significant Opportunity for M-Commerce Service Providers
• Post-Purchase M-Commerce: A New User Engagement Tool
• SoLoMo: The New Buzzword
• Cloud: The New Paradigm for M-Commerce
• Mobile Banking: An Intensifying Mobile Data Traffic Stream
• Mobile Payments: A Large Revenue Generator
• Table 16: Global Mobile Payments Market (2017): Percentage Breakdown of Spending by Segment for Bill Payments, Merchandise Purchases, Money Transfers, Ticketing and Others (includes corresponding Graph/Chart)
• Table 17: Global Mobile Payments Market Revenues in US$ Billion for the Years 2015 through 2018 (includes corresponding Graph/Chart)
• Consumer Desire for Convenience in POS Payments Drives Adoption of NFC-Based Mobile Wallets
• Mobile Money Flourishes in Developing Countries
• Table 18: Global Mobile Money Market (2017): Percentage Breakdown of Number of Deployments by Region (includes corresponding Graph/Chart)
• Growth Drivers in the Mobile Money Market
• Growing Prominence of Mobile Advertising Favors the M-Commerce Market
• Table 19: Leading Countries in Global Mobile Advertising Market - Percentage Breakdown of Spending for China, Germany, Japan, UK, US and Others (includes corresponding Graph/Chart)
• Mobile Advertising In a Nutshell
• Mobile Ticketing on the Rise
• Favorable Demographic & Economic Trends Strengthens Market Prospects
• Table 20: Number of Internet Users Worldwide & Penetration Rates for Years 2015, 2017, & 2019P (includes corresponding Graph/Chart)
• Table 21: Number of Social Media Users Worldwide & Penetration Rates for Years 2015, 2017, & 2020P (includes corresponding Graph/Chart)
• Millennials Emerge as a Lucrative Demographic Segment for M-Commerce Market
• Global Millennial Population Facts & Figures: Important Opportunity Indicators
• Table 22: Global Millennials Population by Region (2018E): Percentage Breakdown of Number of Millennials for North America, Europe, China & Japan, Latin America and Rest of World (includes corresponding Graph/Chart)
• Table 23: Millennial Population as a Percentage (%) of Total Population in Developing Countries: 2018E (includes corresponding Graph/Chart)
• Women Dominate the M-Commerce Marketplace
• Service Affordability: A Key Factor Driving Growth
• Data Privacy and Security: A Major Concern
• Rising Popularity of Mobile Commerce Threatens Traditional Retailers

4. M-COMMERCE: AN OVERVIEW

• A Peek into the Evolution of Commerce
• M-Commerce: Introduction
• Salient Features of M-Commerce
• Ubiquity
• Flexibility
• Personalization
• Localization
• Key Requirements of M-Commerce
• Benefits of M-Commerce
• Drawbacks
• Key End-Use Sectors
• Financial Services Sector
• Telecommunication Sector
• Retail/Service Sector
• Information Services Sector
• M-Commerce Products & Services
• Mobile ATM
• Mobile Ticketing
• Mobile Coupons, Vouchers, and Loyalty Cards
• Content Purchase and Delivery
• Location-based Services
• Information Services
• Mobile Banking
• Mobile Payment
• Peer-to-peer (P2P)
• Business-to-business (B2B)
• Consumer-to-business (C2B)
• Business/Government-to-Consumer (B2C/G2C)
• Mobile Brokerage
• Mobile Reverse Auctions
• Mobile Browsing
• Mobile Purchase
• M-Commerce Applications and Services Classification
• Directory M-Commerce Applications and Services
• Transaction-Oriented M-Commerce Applications and Services
• M-Commerce Services and Applications
• Payment Methods
• M-Commerce Enabling Technologies
• Radio Frequency Identification (RFID)
• Location Determination
• Software Defined Radio (SDR)
• Adaptive Modulation and Coding (AMC)
• Digital Signal Compression
• Biometrics
• WAP (Wireless Application Protocols)
• IPv6
• Mobile ad hoc Networks
• MIMO (Multiple-Input Multiple-Output)
• OFDM
• CDMA
• Turbo Codes
• Data Encryption

5. COMPETITIVE LANDSCAPE

• Intense Competition Characterizes M-Commerce Market
• Key Participants in the M-Commerce Ecosystem
• From MSPs to Mobile Users: Mobile Industry Value Chain Bets Big on M-Commerce
• Players Adopt Innovative Strategies to Improve Market Standing
• User Experience: A Key Differentiating Factor
• Companies Leverage Different Platforms to Succeed
• Market Participants Focus on Responsive Designs to Attract Consumers
• Digital Catalogs Score High
• Dawn of Advertising through Mobile-Location Platforms
• Companies Focus on Promoting Business through QR Codes
• M-commerce Market Attracts New Entrants
• Retailers Benefit from Mobile Devices Proliferation
• 5.1 Focus on Select Players
• Alibaba Group (China)
• Amazon.com, Inc. (USA)
• Apple, Inc. (USA)
• Branding Brand (USA)
• Evine Live, Inc. (USA)
• eBay, Inc. (USA)
• Fandango, Inc. (USA)
• International Business Machines Corporation (USA)
• Moovweb Intergalactic (USA)
• Netbiscuits (Germany)
• Otto Group (Germany)
• PayPal Holdings, Inc. (USA)
• Phunware, Inc. (USA)
• QVC, Inc. (USA)
• Sevenval Technologies GmbH (Germany)
• SiteMinis, Inc. (USA)
• Skava (USA)
• Target Corporation (USA)
• Unbound Commerce (USA)
• Usablenet, Inc. (USA)
• VeriFone Systems, Inc. (USA)
• Wal-Mart Stores, Inc. (USA)
• 5.2 Product Innovations/Introductions
• Weyland Launches ENable Mobile Commerce and Logistics Platform in India
• Google Launches Tez App
• Magento Commerce Develops Progressive Web Apps for Merchants
• 5.3 Recent Industry Activity
• Rakuten Acquires Curbside
• eBay to Relaunch India Business Operations
• Francisco Partners to Acquire Verifone Systems
• Verifone and Paysafe Ink Agreement
• Mashable Collaborates with eBay for mobile Shoppable Images
• Target Takes Over Shipt
• Fandango Takes Over MovieTickets.com
• Flipkart and eBay India Complete Merger
• Walmart and Google Announce Partnership for Enabling Faster Shopping
• UCOOK and WeChat Tem Up for Mobile Commerce
• Amazon Acquires Souq.com

6. GLOBAL MARKET PERSPECTIVE

• Table 24: World Recent Past, Current & Future Analysis for M-Commerce by Geographic Region - US, Canada, Japan, Europe, China, Asia-Pacific (excluding China), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)
• Table 25: World 10-Year Perspective for M-Commerce by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, China, Asia-Pacific (excluding China), Latin America and Rest of World Markets for Years 2015, 2018 & 2024 (includes corresponding Graph/Chart)

7. REGIONAL MARKET PERSPECTIVE

• 7.1 The United States
• A. Market Analysis
• Current and Future Analysis
• M-Commerce Market - Poised for Growth
• Market Participants Look Up to M-Commerce for Increasing Revenue
• Advanced Mobile Devices & Rising Smartphone Penetration Bolster M-Commerce Market
• Table 26: Mobile Phone Ownership in the US - Percentage Breakdown of Adult Ownership of Phones by Type for Feature Phones, Smartphone and None for the Year 2018 (includes corresponding Graph/Chart)
• Table 27: Retail M-Commerce in the US - Smartphone M-Commerce Retail Sales as % of Total E-Commerce Retail Sales for Years 2015, 2017, 2019 and 2021 (includes corresponding Graph/Chart)
• Table 28: Retail M-Commerce by Device in the US - Percentage Breakdown of Retail Sales for Smartphones, Tablets, and Others for the Years 2016 and 2020 (includes corresponding Graph/Chart)
• Growing Prominence of Affiliate Marketing in the M-Commerce Market
• Retailers Adopt Mobile-First Strategy
• Mobile Payments: Slow Growth Yet Promising Future Prospects
• Incentives by Retailers Drive Growth in Mobile Payments
• Abandoned Mobile Carts Cause Huge Losses for Retailers
• B. Market Analytics
• Table 29: US Recent Past, Current & Future Analysis for M-Commerce Market Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)
• 7.2 Canada
• A. Market Analysis
• Current & Future Analysis
• Mobile Commerce Market: An Overview
• Table 30: Mobile Phone Ownership in Canada - Percentage Breakdown of Adult Ownership of Phones by Type for Feature Phones, Smartphone and None for the Year 2018 (includes corresponding Graph/Chart)
• B. Market Analytics
• Table 31: Canadian Recent Past, Current & Future Analysis for M-Commerce Market Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)
• 7.3 Japan
• A. Market Analysis
• Current & Future Analysis
• M-Commerce Sales Continue to Make Gains
• Table 32: Retail M-Commerce Sales as % of Retail E-Commerce Sales in Japan for the Years 2016, 2018, 2020 and 2022 (includes corresponding Graph/Chart)
• Rising Penetration of Smartphones Favor Market Growth
• Table 33: Smartphone Penetration in Japan - Smartphone Users as % of Total for the Years 2017 through 2021 (includes corresponding Graph/Chart)
• B. Market Analytics
• Table 34: Japanese Recent Past, Current & Future Analysis for M-Commerce Market Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)
• 7.4 Europe
• A. Market Analysis
• Current & Future Analysis
• M-Commerce Market - An Overview
• Opportunity Indicators
• Table 35: Smartphone Penetration Rate (%) in Select European Countries for 2017 (includes corresponding Graph/Chart)
• Table 36: Mobile Broadband Subscriptions (in Millions) in Europe by Country (As of December 2017) (includes corresponding Graph/Chart)
• Table 37: Mobile Broadband Penetration (%) in Europe by Country (As of Q4 2017) (includes corresponding Graph/Chart)
• Trend towards Online Shopping Augurs Well for M-Commerce Market
• User-Friendly Mobile Apps Benefit Brands
• AI Enabling Enhanced M-Commerce Experiences
• Rising Popularity of Mobile Web
• Mobile Wallet/Payment Technology Rise in Adoption
• Stiff Challenge from Online Purchasing Markets Compels Traditional Retailers to Focus on Enhancing In-Store Experience
• B. Market Analytics
• Table 38: European Recent Past, Current & Future Analysis for M-Commerce by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)
• Table 39: European 10-Year Perspective for M-Commerce by Geographic Region - Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2015, 2018 & 2024 (includes corresponding Graph/Chart)
• 7.4.1 France
• A. Market Analysis
• Current & Future Analysis
• French M-Commerce Market Poised to Gain Substantial Traction
• Table 40: Payment Methods in the French e-Commerce Market - Percentage Breakdown of Consumer Choice of Payment Method in e-Commerce Transactions for Bank Transfers, Charge & Deferred Payments, Credit Cards, Debit Cards, e-Wallets and Others for the Years 2017 and 2021 (includes corresponding Graph/Chart)
• B. Market Analytics
• Table 41: French Recent Past, Current & Future Analysis for M-Commerce Market Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)
• 7.4.2 Germany
• A. Market Analysis
• Current & Future Analysis
• Market Overview
• Table 42: Smartphone and Tablet Users as % of Total Digital Buyers in Germany for the Years 2016 through 2020 (includes corresponding Graph/Chart)
• B. Market Analytics
• Table 43: German Recent Past, Current & Future Analysis for M-Commerce Market Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)
• 7.4.3 Italy
• Market Analysis
• Table 44: Italian Recent Past, Current & Future Analysis for M-Commerce Market Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)
• 7.4.4 The United Kingdom
• A. Market Analysis
• Current & Future Analysis
• High Mobile Use Favors Online Shopping Market in the UK
• Table 45: UK Retail M-Commerce Market as % of Retail E-Commerce Sales and as a % of Total Retail Sales for the Years 2016, 2018, 2020 and 2022 (includes corresponding Graph/Chart)
• Table 46: Popular Payment Methods for Online Purchases in the UK (2017): Percentage Breakdown by Type of Payment Method for Credit Cards, Debit Cards, PayPal and Others (includes corresponding Graph/Chart)
• Smartphones Emerge as the Preferred Device for Mobile Purchases
• Purchasing Experience - A Vital Factor for Mobile App Consumers
• High Street Retailers Adopt Mobile Commerce
• B. Market Analytics
• Table 47: UK Recent Past, Current & Future Analysis for M-Commerce Market Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)
• 7.4.5 Spain
• Market Analysis
• Table 48: Spanish Recent Past, Current & Future Analysis for M-Commerce Market Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)
• 7.4.6 Russia
• Market Analysis
• Table 49: Russian Recent Past, Current & Future Analysis for M-Commerce Market Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)
• 7.4.7 Rest of Europe
• Market Analysis
• Table 50: Rest of Europe Recent Past, Current & Future Analysis for M-Commerce Market Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)
• 7.5 China
• A. Market Analysis
• Current & Future Analysis
• China Marches Ahead in M-Commerce Race
• Encouraging Trends in China's M-Commerce Market
• High Spending on Foreign Goods
• Strong Influence of Social Media Platforms
• Merger of Offline and Online Concepts
• Shopping Festivals
• Digital Payments
• High Growth Opportunities for Luxury Brands on Mobile Commerce Platforms
• Rise in Mobile Internet Penetration Drives M-Commerce Growth
• Table 51: Number of Internet Users in Million and Mobile Internet Users as % of Total Internet Users in China for the Years 2014 through 2017 (includes corresponding Graph/Chart)
• Key Mobile and Internet Statistics - In a Nutshell
• Explosive Growth in Middle Income Group - A Boon for M-Commerce
• M-Commerce Benefits Rising Popularity of Mobile Payment Apps
• Growing Demand for Transactional Services
• Mobile Banking Gaining Importance in China
• Mobile Payment Market Exhibits Exponential Growth
• B. Market Analytics
• Table 52: Chinese Recent Past, Current & Future Analysis for M-Commerce Market Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)
• 7.6 Asia-Pacific (excluding China)
• A. Market Analysis
• Current & Future Analysis
• Asia-Pacific to Spearhead Growth in the Global M-Commerce Market
• Rising Penetration of Mobile Devices Bodes Well for M-Commerce Growth
• Table 53: Mobile Subscribers (in Million) in Select Asian Countries (includes corresponding Graph/Chart)
• Increasing Penetration of Smartphones: A Key Growth Driver
• Table 54: Smartphone Penetration Rate (%) in Select Asian Countries (2018) (includes corresponding Graph/Chart)
• B. Market Analytics
• Table 55: Asia-Pacific (excluding China) Recent Past, Current & Future Analysis for M-Commerce by Geographic Region - India, South Korea and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)
• Table 56: Asia-Pacific (excluding China) 10-Year Perspective for M-Commerce by Geographic Region - Percentage Breakdown of Dollar Sales for India, South Korea and Rest of Asia-Pacific Markets for Years 2015, 2018 & 2024 (includes corresponding Graph/Chart)
• 7.6.1 India
• A. Market Analysis
• Current & Future Analysis
• A High Growth M-Commerce Market
• Table 57: Retail M-Commerce as % of Retail E-Commerce Sales and Overall Retail Sales in India for the Years 2015 through 2020 (includes corresponding Graph/Chart)
• Internet and Mobile Devices in India: Quick Facts
• Smartphones: A Key Growth Driver for M-Commerce in India
• Table 58: Smartphone Penetration Rate (%) in India - Smartphone Users as % of Total Population for the Years 2017 through 2020 (includes corresponding Graph/Chart)
• Mobile Payments Gather Steam in India
• Challenges Facing M-Commerce Market
• B. Market Analytics
• Table 59: Indian Recent Past, Current & Future Analysis for M-Commerce Market Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)
• 7.6.2 South Korea
• A. Market Analysis
• Current and Future Analysis
• Market Overview
• Table 60: Retail M-Commerce Sales as % of Retail E-Commerce Sales in South Korea for the Years 2015 through 2018 (includes corresponding Graph/Chart)
• Table 61: Smartphone Users as % of Total Mobile Phone Users in South Korea for the Years 2015 through 2018 (includes corresponding Graph/Chart)
• Mobile Payments Market Records Growth in Online and Offline Modes
• Multi-device Commerce: A Growing Trend in Online Commerce Market
• B. Market Analytics
• Table 62: South Korea Recent Past, Current & Future Analysis for M-Commerce Market Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)
• 7.6.3 Rest of Asia-Pacific
• A. Market Analysis
• Current & Future Analysis
• Select Regional Markets
• Australia
• Singapore
• Malaysia
• B. Market Analytics
• Table 63: Rest of Asia-Pacific Recent Past, Current & Future Analysis for M-Commerce Market Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)
• 7.7 Latin America
• A. Market Analysis
• Current & Future Analysis
• Latin America Offers Significant Growth Opportunities
• Expanding Mobile Market in Latin America - Growth Potential for M-Commerce Players
• Table 64: Latin American Smartphone Penetration Rate - Smartphones as % of Total Mobile Connections by Country (includes corresponding Graph/Chart)
• Growing Mobile Wallet Payments Market Augurs Well for M-Commerce
• B. Market Analytics
• Table 65: Latin American Recent Past, Current & Future Analysis for M-Commerce by Geographic Region - Brazil, Mexico and Rest of Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)
• Table 66: Latin American 10-Year Perspective for M-Commerce by Geographic Region - Percentage Breakdown of Dollar Sales for Brazil, Mexico and Rest of Latin America Markets for Years 2015, 2018 & 2024 (includes corresponding Graph/Chart)
• 7.7.1 Brazil
• A. Market Analysis
• Current & Future Analysis
• Market Overview
• B. Market Analytics
• Table 67: Brazilian Recent Past, Current & Future Analysis for M-Commerce Market Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)
• 7.7.2 Mexico
• Market Analysis
• Table 68: Mexican Recent Past, Current & Future Analysis for M-Commerce Market Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)
• 7.7.3 Rest of Latin America
• Market Analysis
• Table 69: Rest of Latin America Recent Past, Current & Future Analysis for M-Commerce Market Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)
• 7.8 Rest of World
• A. Market Analysis
• Current & Future Analysis
• Middle East: A Lucrative M-Commerce Market
• Africa - An Emerging M-Commerce Market
• An Insight into the South African M-Commerce Market
• Retailers Create 'Bricks and Clicks' Ecosystem
• B. Market Analytics
• Table 70: Rest of World Recent Past, Current & Future Analysis for M-Commerce Market Analyzed with Annual Sales Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)

8. COMPANY PROFILES Total Companies Profiled: 64 The United States (36) Japan (1) Europe (17) - France (1) - Germany (6) - The United Kingdom (4) - Italy (1) - Rest of Europe (12) Asia-Pacific (Excluding Japan) (8) Middle East (2)