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モバイルコマース市場レポート：取引タイプ、決済モード、ユーザータイプ、地域別、2024-2032

Mobile Commerce Market Report by Transaction Type, Payment Mode (Near Field Communication, Premium SMS, Wireless Application Protocol, and Others), Type of User, and Region 2024-2032
出版日: | 発行: IMARC | ページ情報: 英文 145 Pages | 納期: 2～3営業日

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モバイルコマース市場レポート：取引タイプ、決済モード、ユーザータイプ、地域別、2024-2032
出版日: 2024年03月02日
発行: IMARC
ページ情報: 英文 145 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のモバイルコマース市場規模は、2023年に1兆4,529億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけての成長率（CAGR）は26.4％を示し、2032年には12兆6,658億米ドルに達すると予測しています。同市場は、キャッシュレス取引や商品・サービス代金の支払いにおけるオンライン決済の利用拡大、eコマース事業者数の増加、スマートフォンの世界の普及などにより、着実な成長を遂げています。

モバイルコマース市場の分析：

市場の成長と規模：世界のモバイルコマース市場は、スマートフォンへの依存度の高まりとモバイル決済ソリューションの改善により、力強い成長を遂げています。

主な市場促進要因：主な要因：クロスボーダー・コマース、規制の変更、持続可能性への懸念など。

技術の進歩：非接触型決済のための近距離無線通信（NFC）や人工知能（AI）主導のパーソナライゼーションなど、現在進行中の進歩がモバイルコマースの状況を形成しています。モバイルウォレット、デジタル決済プラットフォーム、データ分析が市場を牽引しています。

主な市場動向：eコマースとモバイル・ショッピングの動向は引き続き優勢で、人々はシームレスでパーソナライズされたモバイル体験を好みます。サブスクリプション型モデル、規制の変更、持続可能性の実践は、各地域の注目すべき動向です。

地域別動向：アジア太平洋地域は、急成長するeコマース産業が市場を牽引しています。しかし、eコマース事業者の増加により、北米が急成長市場として浮上しています。

競合情勢：モバイル・コマース市場の主要プレーヤーは、ユーザー・エクスペリエンスの最適化、データ分析、地理的拡大に投資しています。また、競争力を維持するため、セキュリティ対策の強化や戦略的パートナーシップの締結も進めています。

課題と機会：課題としては、ロジスティクスの問題への対応、法規制の遵守、地域によって異なるモバイルテクノロジーの導入レベルへの対応などが挙げられます。とはいえ、モバイルに精通したユーザー層の拡大、新興市場への進出、決済ソリューションやユーザー体験の革新といった機会があれば、こうした課題を克服できると予測されます。

モバイルコマース市場の動向：

スマートフォンの普及拡大

スマートフォンの世界の普及が市場の成長を後押ししています。この要因は、モバイルコマースの展望を形成する上で極めて重要な役割を果たしています。人々はスマートフォンを利用するようになり、コミュニケーションやさまざまな日常業務に欠かせない一般的なデバイスとなっています。スマートフォンの利便性とアクセスのしやすさは、オンライン・ショッピングの理想的なプラットフォームとなっています。その結果、企業はこの拡大する顧客層を取り込むため、モバイル・コマース・ソリューションへの投資を増やしています。このように拡大するスマートフォンユーザー層は、小売業者やeコマース事業者に大きな市場機会を提供しています。さらに、世界のモバイル・ファーストのインターネット利用へのシフトは、市場にプラスの影響を与えています。現在、多くの個人がスマートフォンでのオンライン閲覧やショッピングを好み、モバイル・コマース取引の増加につながっています。モバイル端末向けにウェブサイトやアプリケーションを最適化する企業は、この動向から利益を得ることができます。スマートフォンを手に入れ、日常生活に取り入れる人が増えるにつれ、モバイルコマースの潜在顧客層は拡大し続けています。

モバイル決済ソリューションの改善

モバイル決済ソリューションの改善と革新が市場の成長を支えています。モバイルショッピングへの移行が進むにつれ、安全で効率的、かつユーザーフレンドリーな決済オプションの必要性が最も高まっています。モバイルウォレット、デジタル決済プラットフォーム、非接触型決済方法は、現代のモバイルコマースの要として台頭してきています。これらの技術は、スマートフォンから取引を行う便利で安全な方法をユーザーに提供します。指紋認証や顔認証などのバイオメトリクス認証が加われば、さらに安全性が増し、使いやすくなります。人々も企業も、物理的な接触を最小限に抑えるためにタッチレス取引を採用し、モバイル決済ソリューションの成長に貢献しています。このような決済方法に対する信頼と安心感により、モバイル商取引への参加意欲が高まっています。

ユーザー体験の向上とパーソナライゼーション

ユーザー体験を向上させ、パーソナライズされたショッピング・ジャーニーを提供しようとする企業の取り組みが活発化していることが、市場の成長を後押ししています。競合情勢において、企業はシームレスで楽しいモバイルショッピング体験を提供することが、顧客の維持と獲得に不可欠であることを理解しています。ユーザーフレンドリーなインターフェイス、レスポンシブデザイン、直感的なナビゲーションは、モバイルコマースのユーザーエクスペリエンス向上に貢献する重要な要素です。モバイルアプリやウェブサイトは、読み込みが速くなるように最適化されているため、顧客はスムーズに商品を閲覧し、購入することができます。このようにユーザーの利便性を重視することで、顧客満足度とロイヤルティが向上しています。パーソナライゼーションもまた、市場成長の強化に重要な役割を果たしています。小売企業は、データ分析や機械学習（ML）アルゴリズムを活用して、個々の顧客の嗜好や行動を理解しています。このデータ主導のアプローチにより、企業は各ユーザーに合わせた商品の推奨、割引、プロモーションを提供し、より魅力的で適切なショッピング体験を提供することができます。さらに、モバイル・アプリを通じて配信されるプッシュ通知やターゲット・マーケティング・キャンペーンにより、企業は顧客に直接アプローチし、リピート購入を促すことができます。特定の顧客グループを嗜好に基づいてセグメント化し、ターゲットを絞ることができるため、こうしたマーケティング活動の効果はさらに高まります。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査目的
  • 利害関係者
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要産業動向

第5章 世界のモバイルコマース市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：取引タイプ別

  • M小売
    • 市場動向
    • 市場予測
  • Mチケッティング
    • 市場動向
    • 市場予測
  • Mビリング
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第7章 市場内訳：決済モード別

  • 近距離無線通信（NFC）
    • 市場動向
    • 市場予測
  • プレミアムSMS
    • 市場動向
    • 市場予測
  • ワイヤレス・アプリケーション・プロトコル（WAP）
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第8章 市場内訳：ユーザータイプ別

  • スマートデバイスユーザー
    • 市場動向
    • 市場予測
  • フィーチャーフォンユーザー
    • 市場動向
    • 市場予測

第9章 市場内訳：地域別

  • 北米
    • 米国
      • 市場動向
      • 市場予測
    • カナダ
      • 市場動向
      • 市場予測
  • アジア太平洋
    • 中国
      • 市場動向
      • 市場予測
    • 日本
      • 市場動向
      • 市場予測
    • インド
      • 市場動向
      • 市場予測
    • 韓国
      • 市場動向
      • 市場予測
    • オーストラリア
      • 市場動向
      • 市場予測
    • インドネシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 欧州
    • ドイツ
      • 市場動向
      • 市場予測
    • フランス
      • 市場動向
      • 市場予測
    • 英国
      • 市場動向
      • 市場予測
    • イタリア
      • 市場動向
      • 市場予測
    • スペイン
      • 市場動向
      • 市場予測
    • ロシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • ラテンアメリカ
    • ブラジル
      • 市場動向
      • 市場予測
    • メキシコ
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 中東・アフリカ地域
    • 市場動向
    • 市場内訳：国別
    • 市場予測

第10章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第13章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Amazon.com Inc
    • Apple Inc.
    • ASOS.com Limited
    • eBay Inc.
    • Ericsson Inc.
    • Gemalto（Thales Group）
    • Google LLC
    • International Business Machines（IBM）Corporation
    • Mastercard Inc.
    • mopay Inc.
    • Netflix Inc.
    • PayPal Holdings Inc.
    • SAP ERP
    • Visa Inc.
図表

List of Figures

  • Figure 1: Global: Mobile Commerce Market: Major Drivers and Challenges
  • Figure 2: Global: Mobile Commerce Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Mobile Commerce Market: Breakup by Transaction Type (in %), 2023
  • Figure 4: Global: Mobile Commerce Market: Breakup by Payment Mode (in %), 2023
  • Figure 5: Global: Mobile Commerce Market: Breakup by Type of User (in %), 2023
  • Figure 6: Global: Mobile Commerce Market: Breakup by Region (in %), 2023
  • Figure 7: Global: Mobile Commerce Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 8: Global: Mobile Commerce (M-Retailing) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 9: Global: Mobile Commerce (M-Retailing) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 10: Global: Mobile Commerce (M-Ticketing) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 11: Global: Mobile Commerce (M-Ticketing) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 12: Global: Mobile Commerce (M-Billing) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 13: Global: Mobile Commerce (M-Billing) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 14: Global: Mobile Commerce (Other Transaction Types) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 15: Global: Mobile Commerce (Other Transaction Types) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 16: Global: Mobile Commerce (Near Field Communication-NFC) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 17: Global: Mobile Commerce (Near Field Communication-NFC) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 18: Global: Mobile Commerce (Premium SMS) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 19: Global: Mobile Commerce (Premium SMS) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 20: Global: Mobile Commerce (Wireless application protocol-WAP) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 21: Global: Mobile Commerce (Wireless application protocol-WAP) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 22: Global: Mobile Commerce (Others) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 23: Global: Mobile Commerce (Others) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 24: Global: Mobile Commerce (Smart Device Users) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 25: Global: Mobile Commerce (Smart Device Users) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 26: Global: Mobile Commerce (Feature Phone Users) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 27: Global: Mobile Commerce (Feature Phone Users) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 28: North America: Mobile Commerce Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 29: North America: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 30: United States: Mobile Commerce Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 31: United States: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 32: Canada: Mobile Commerce Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 33: Canada: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 34: Asia Pacific: Mobile Commerce Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 35: Asia Pacific: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 36: China: Mobile Commerce Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 37: China: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 38: Japan: Mobile Commerce Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 39: Japan: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 40: India: Mobile Commerce Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 41: India: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 42: South Korea: Mobile Commerce Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 43: South Korea: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 44: Australia: Mobile Commerce Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 45: Australia: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 46: Indonesia: Mobile Commerce Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 47: Indonesia: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 48: Others: Mobile Commerce Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 49: Others: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 50: Europe: Mobile Commerce Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 51: Europe: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 52: Germany: Mobile Commerce Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 53: Germany: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 54: France: Mobile Commerce Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 55: France: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 56: United Kingdom: Mobile Commerce Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 57: United Kingdom: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 58: Italy: Mobile Commerce Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 59: Italy: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 60: Spain: Mobile Commerce Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 61: Spain: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 62: Russia: Mobile Commerce Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 63: Russia: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 64: Others: Mobile Commerce Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 65: Others: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 66: Latin America: Mobile Commerce Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 67: Latin America: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 68: Brazil: Mobile Commerce Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 69: Brazil: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 70: Mexico: Mobile Commerce Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 71: Mexico: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 72: Others: Mobile Commerce Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 73: Others: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 74: Middle East and Africa: Mobile Commerce Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 75: Middle East and Africa: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 76: Global: Mobile Commerce Industry: SWOT Analysis
  • Figure 77: Global: Mobile Commerce Industry: Value Chain Analysis
  • Figure 78: Global: Mobile Commerce Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Mobile Commerce Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Mobile Commerce Market Forecast: Breakup by Transaction Type (in Million US$), 2024-2032
  • Table 3: Global: Mobile Commerce Market Forecast: Breakup by Payment Mode (in Million US$), 2024-2032
  • Table 4: Global: Mobile Commerce Market Forecast: Breakup by Type of User (in Million US$), 2024-2032
  • Table 5: Global: Mobile Commerce Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 6: Global: Mobile Commerce Market: Competitive Structure
  • Table 7: Global: Mobile Commerce Market: Key Players
目次
Product Code: SR112024A2133

The global mobile commerce market size reached US$ 1,452.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 12,665.8 Billion by 2032, exhibiting a growth rate (CAGR) of 26.4% during 2024-2032. The market is experiencing steady growth driven by the growing utilization of online payment methods to make cashless transactions and pay for products and services, increasing number of e-commerce businesses, and rising proliferation of smartphones across the globe.

Mobile Commerce Market Analysis:

Market Growth and Size: The global mobile commerce market is experiencing robust growth on account of rising reliance on smartphones and improving mobile payment solutions.

Major Market Drivers: Key factors include cross-border commerce, regulatory changes, and sustainability concerns.

Technological Advancements: Ongoing advancements, such as Near Field Communication (NFC) for contactless payments and artificial intelligence (AI)-driven personalization, are shaping the mobile commerce landscape. Mobile wallets, digital payment platforms, and data analytics are driving the market.

Key Market Trends: E-commerce and mobile shopping trends continue to dominate, with people preferring seamless and personalized mobile experiences. Subscription-based models, regulatory changes, and sustainability practices are notable trends in respective regions.

Geographical Trends: Asia Pacific leads the market, driven by the burgeoning e-commerce industry. However, North America is emerging as a fast-growing market on account of the increasing number of e-commerce businesses.

Competitive Landscape: Key players in the mobile commerce market are investing in user experience optimization, data analytics, and geographic expansion. They are also enhancing security measures and forming strategic partnerships to stay competitive.

Challenges and Opportunities: Challenges include addressing logistics issues, regulatory compliance, and adapting to varying levels of mobile technology adoption in different regions. Nonetheless, opportunities for tapping into the growing mobile-savvy user base, expanding into emerging markets, and innovating in payment solutions and user experiences are projected to overcome these challenges.

Mobile Commerce Market Trends:

Increasing smartphone penetration

The widespread proliferation of smartphones across the globe is propelling the growth of the market. This factor plays a pivotal part in shaping the mobile commerce landscape. People are gaining access to smartphones, making them a common and essential device for communication and various daily tasks. The convenience and accessibility of smartphones are making them an ideal platform for online shopping. As a result, businesses are increasingly investing in mobile commerce solutions to tap into this expanding customer base. This growing smartphone user demographic provides a substantial market opportunity for retailers and e-commerce businesses. Furthermore, the global shift towards mobile-first internet usage is positively influencing the market. Many individuals now prefer to browse and shop online through their smartphones, leading to a rise in mobile commerce transactions. Businesses that optimize their websites and applications for mobile devices stand to benefit from this trend. As more people acquire smartphones and integrate them into their daily lives, the potential customer base for mobile commerce continues to expand.

Improved mobile payment solutions

The improvement and innovation in mobile payment solutions are supporting the market growth. As people increasingly shift towards mobile shopping, the need for secure, efficient, and user-friendly payment options is becoming paramount. Mobile wallets, digital payment platforms, and contactless payment methods are emerging as the cornerstones of modern mobile commerce. These technologies provide users with convenient and secure ways to make transactions from their smartphones. The addition of biometric authentication, such as fingerprint and facial recognition, incorporates an extra layer of security and ease of use. People and businesses alike are embracing touchless transactions to minimize physical contact, contributing to the growth of mobile payment solutions. The trust and confidence individuals have in these payment methods are making them more willing to engage in mobile commerce.

Enhanced user experience and personalization

Rising efforts made by businesses to enhance user experiences and offer personalized shopping journeys are bolstering the market growth. In the competitive landscape, businesses understand that providing a seamless and enjoyable mobile shopping experience is essential for retaining and attracting customers. User-friendly interfaces, responsive design, and intuitive navigation are key elements that contribute to an enhanced mobile commerce user experience. Mobile apps and websites are optimized to load quickly, ensuring that customers can browse and make purchases effortlessly. This focus on user-friendliness is resulting in increased customer satisfaction and loyalty. Personalization also plays a vital role in strengthening the market growth. Retailers leverage data analytics and machine learning (ML) algorithms to understand individual customer preferences and behaviors. This data-driven approach allows businesses to provide tailored product recommendations, discounts, and promotions, creating a more engaging and relevant shopping experience for each user. Moreover, push notifications and targeted marketing campaigns delivered via mobile apps enable businesses to reach customers directly and encourage repeat purchases. The ability to segment and target specific customer groups based on their preferences further enhances the effectiveness of these marketing efforts.

Mobile Commerce Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on transaction type, payment mode, and type of user.

Breakup by Transaction Type:

M-Retailing

M-Ticketing

M-Billing

Others

M-retailing accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the transaction type. This includes M-retailing, M-ticketing, M-billing, and others. According to the report, M-retailing represented the largest segment.

M-retailing, or mobile retailing, is the largest segment within the mobile commerce market. It encompasses the buying and selling of a wide range of consumer goods and services through mobile devices. With the convenience and simplicity of mobile apps and optimized websites, people can shop for clothing, electronics, groceries, and more with just a few taps on their smartphones. The popularity of M-retailing is driven by its accessibility, personalized shopping experiences, and the increasing number of e-commerce businesses adopting mobile-first strategies to cater to the mobile-savvy user base.

M-ticketing refers to the purchase and use of tickets for several events and modes of transportation through mobile devices. This segment is gaining significant traction, especially in the travel and entertainment industries. Mobile ticketing allows users to book flights, train tickets, concert passes, and movie tickets directly from their smartphones.

M-billing focuses on mobile payment solutions for utility bills, subscriptions, and various financial transactions. Individuals can pay their electricity, water, internet, and mobile phone bills through mobile apps and digital payment platforms. This segment provides an efficient and secure way for users to manage their financial obligations and subscriptions.

Breakup by Payment Mode:

Near Field Communication (NFC)

Premium SMS

Wireless Application Protocol (WAP)

Others

Near field communication (NFC) holds the largest share in the industry

A detailed breakup and analysis of the market based on the payment mode have also been provided in the report. This includes near field communication (NFC), premium SMS, wireless application protocol (WAP), and others. According to the report, near field communication (NFC) accounted for the largest market share.

NFC-based payments dominate the market segmentation in mobile commerce. NFC technology allows for contactless transactions by simply tapping or bringing a mobile device close to a payment terminal. This method is widely adopted for mobile payments in physical retail stores, public transportation systems, and for peer-to-peer payments. The convenience, speed, and security of NFC transactions are making it the preferred choice for many people and businesses, contributing significantly to the growth of the market.

Premium SMS involves users sending a text message to a specific number to make a payment for digital content or services. Premium SMS is commonly used for mobile donations, voting in TV shows, or purchasing mobile content like ringtones and wallpapers.

WAP-based payments are primarily associated with mobile internet-based transactions. This mode allows users to make purchases by accessing WAP-enabled websites or mobile apps and entering payment details.

Breakup by Type of User:

Smart Device Users

Feature Phone Users

Smart device users represent the leading market segment

The report has provided a detailed breakup and analysis of the market based on the type of user. This includes smart device users and feature phone users. According to the report, smart device users represented the largest segment.

Smart device users constitute the largest segment in the market. These users have smartphones and other advanced mobile devices that provide them with internet connectivity, high-resolution displays, and access to a wide range of mobile applications. They enjoy the benefits of a seamless and feature-rich mobile commerce experience, including mobile app shopping, secure mobile payments, and personalized recommendations. This segment is witnessing substantial growth due to the increasing adoption of smartphones globally, making it a primary target for businesses looking to tap into the market.

Feature phone users represent a significant segment. Feature phones are basic mobile devices with limited internet capabilities and are often used for voice calls and text messaging. While feature phones lack the advanced features of smartphones, they still provide access to mobile commerce through simpler web browsers and text-based services. This segment is prevalent in regions where smartphone penetration is lower or among users who prefer basic mobile devices.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Asia Pacific leads the market, accounting for the largest mobile commerce market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.

The Asia Pacific mobile commerce market is driven by rising internet penetration and increasing smartphone usage. Governments and businesses are promoting cashless transactions, and individuals are embracing digital wallets and contactless payments.

North America maintains a strong presence driven by the trend of seamless omnichannel shopping experiences. Retailers are adding their online and offline operations, offering click-and-collect options, and enhancing in-store technology to cater to evolving customer preferences.

Europe stands as another key region in the market, driven by the increasing number of individuals relying on smartphones for shopping.

Latin America exhibits growing potential in the mobile commerce market, fueled by increased internet access and smartphone usage.

The Middle East and Africa region show a developing market for mobile commerce, driven by the increasing number of fintech startups.

Leading Key Players in the Mobile Commerce Industry:

Key players in the mobile commerce market are actively pursuing strategies to maintain and expand their market dominance. They are investing heavily in user experience optimization, focusing on creating seamless and personalized shopping journeys across mobile apps and websites. Additionally, these companies are emphasizing data analytics and artificial intelligence (AI)-powered solutions to gain deeper insights into the behavior and needs of customers, enabling them to present targeted promotions and recommendations. Expanding into new geographic markets and forming strategic partnerships with payment providers and retailers are also common strategies, enabling these players to capture a larger client base and offer a wider range of services. Furthermore, they continue to enhance security measures to ensure the safety of mobile transactions, building trust among users.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Amazon.com Inc

Apple Inc.

ASOS.com Limited

eBay Inc.

Ericsson Inc.

Gemalto (Thales Group)

Google LLC

International Business Machines (IBM) Corporation

Mastercard Inc.

mopay Inc.

Netflix Inc.

PayPal Holdings Inc.

SAP ERP

Visa Inc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Latest News:

March 2023: Amazon.com Inc announced the launch of 3-Way Match on the Amazon Business mobile app to assist business customers in improving and enhancing their smart business-buying strategies and automating reporting.

September 2023: Ericsson Inc. announced its partnership with Deutsche Telekom (DT) to launch a commercial partnership and offer communication and network APIs to developers and enterprises.

Key Questions Answered in This Report

  • 1. What was the size of the global mobile commerce market in 2023?
  • 2. What is the expected growth rate of the global mobile commerce market during 2024-2032?
  • 3. What are the key factors driving the global mobile commerce market?
  • 4. What has been the impact of COVID-19 on the global mobile commerce market?
  • 5. What is the breakup of the global mobile commerce market based on the transaction type?
  • 6. What is the breakup of the global mobile commerce market based on the payment mode?
  • 7. What is the breakup of the global mobile commerce market based on the type of user?
  • 8. What are the key regions in the global mobile commerce market?
  • 9. Who are the key players/companies in the global mobile commerce market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Mobile Commerce Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Transaction Type

  • 6.1 M-Retailing
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 M-Ticketing
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 M-Billing
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Others
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast

7 Market Breakup by Payment Mode

  • 7.1 Near Field Communication (NFC)
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Premium SMS
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Wireless Application Protocol (WAP)
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Others
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast

8 Market Breakup by Type of User

  • 8.1 Smart Device Users
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Feature Phone Users
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Competitive Landscape

  • 13.1 Market Structure
  • 13.2 Key Players
  • 13.3 Profiles of Key Players
    • 13.3.1 Amazon.com Inc
      • 13.3.1.1 Company Overview
      • 13.3.1.2 Product Portfolio
      • 13.3.1.3 Financials
      • 13.3.1.4 SWOT Analysis
    • 13.3.2 Apple Inc.
      • 13.3.2.1 Company Overview
      • 13.3.2.2 Product Portfolio
      • 13.3.2.3 Financials
      • 13.3.2.4 SWOT Analysis
    • 13.3.3 ASOS.com Limited
      • 13.3.3.1 Company Overview
      • 13.3.3.2 Product Portfolio
      • 13.3.3.3 Financials
    • 13.3.4 eBay Inc.
      • 13.3.4.1 Company Overview
      • 13.3.4.2 Product Portfolio
      • 13.3.4.3 Financials
      • 13.3.4.4 SWOT Analysis
    • 13.3.5 Ericsson Inc.
      • 13.3.5.1 Company Overview
      • 13.3.5.2 Product Portfolio
      • 13.3.5.3 Financials
    • 13.3.6 Gemalto (Thales Group)
      • 13.3.6.1 Company Overview
      • 13.3.6.2 Product Portfolio
      • 13.3.6.3 Financials
      • 13.3.6.4 SWOT Analysis
    • 13.3.7 Google LLC
      • 13.3.7.1 Company Overview
      • 13.3.7.2 Product Portfolio
      • 13.3.7.3 SWOT Analysis
    • 13.3.8 International Business Machines (IBM)Corporation
      • 13.3.8.1 Company Overview
      • 13.3.8.2 Product Portfolio
      • 13.3.8.3 Financials
      • 13.3.8.4 SWOT Analysis
    • 13.3.9 Mastercard Inc.
      • 13.3.9.1 Company Overview
      • 13.3.9.2 Product Portfolio
      • 13.3.9.3 Financials
      • 13.3.9.4 SWOT Analysis
    • 13.3.10 mopay Inc.
      • 13.3.10.1 Company Overview
      • 13.3.10.2 Product Portfolio
    • 13.3.11 Netflix Inc.
      • 13.3.11.1 Company Overview
      • 13.3.11.2 Product Portfolio
      • 13.3.11.3 Financials
      • 13.3.11.4 SWOT Analysis
    • 13.3.12 PayPal Holdings Inc.
      • 13.3.12.1 Company Overview
      • 13.3.12.2 Product Portfolio
      • 13.3.12.3 Financials
      • 13.3.12.4 SWOT Analysis
    • 13.3.13 SAP ERP
      • 13.3.13.1 Company Overview
      • 13.3.13.2 Product Portfolio
      • 13.3.13.3 Financials
      • 13.3.13.4 SWOT Analysis
    • 13.3.14 Visa Inc.
      • 13.3.14.1 Company Overview
      • 13.3.14.2 Product Portfolio
      • 13.3.14.3 Financials
      • 13.3.14.4 SWOT Analysis