市場調査レポート

モバイルソーシャルネットワーキングの世界市場

Mobile Social Networking

発行 Global Industry Analysts, Inc. 商品コード 252348
出版日 ページ情報 英文 663 Pages
納期: 即日から翌営業日
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モバイルソーシャルネットワーキングの世界市場 Mobile Social Networking
出版日: 2012年08月01日 ページ情報: 英文 663 Pages
概要

本レポートはモバイルソーシャル ネットワーキングの世界市場について、米国、カナダ、日本、欧州、アジア太平洋地域、ラテンアメリカおよびその他の地域について各地域別の包括的な分析を提供すると共に、2009年から2018年までの年間推定値および予測について、129の主要およびニッチ企業の情報を交えつつ概略下記内容でお届け致します。なお、市場データと分析は一次および二次調査に、企業プロファイルは主にパブリックドメインの検索エンジンのソースに基づいています。

第1章 序、調査方法および製品の定義

  • 調査の信頼性と制約
  • 免責事項
  • データの解釈と報告レベル
    • 定量的手法と分析
  • 製品の定義と調査の範囲
    • SMSメッセージングネットワーク
    • 友達/コミュニティネットワーク
    • 個人コンテンツネットワーク
    • ロケーションベースのソーシャル・ネットワーク

第2章エグゼクティブサマリー

  • 産業の概要
    • 活気づくソーシャルネットワーキング - 新しい時代のマントラ
    • モバイルネットワークの便利さという要素が市場の成長を推進
    • 人気のモバイルソーシャルネットワークの一例
    • m.facebook.com
    • Twitter
    • m.LinkedIn.com
    • MySpace
    • Google Latitude
    • Facebookモバイル - 最も人気のあるモバイルソーシャルネットワーキングサイト
    • 現在と将来の分析
    • モバイルソーシャルネットワークがソーシャルネットワーキング全体の利便性を高める
    • ソーシャルネットワーキングをGo'モバイル' に触媒する要因
    • モバイルインターネットの速度の大幅な向上
    • 優れたハードウェアおよびプロセッサ
    • モバイルを通じた社会ネットワークの最適化
    • 互換性のあるプラットフォームと主な特徴を持つ人気のモバイルソーシャルネットワーク
  • モバイルソーシャルネットワーキング - 市場の動向と課題
    • Newbiesが急速に人気を集める
    • モバイルソーシャルネットワーキングが事業推進のための効果的なフォーラムとして出現
    • モバイルソーシャルメディアが一般化からターゲット指向へ向かう
    • モバイルソーシャルネットワーキング:最も急成長しているモバイル用途カテゴリ
    • モバイルソーシャルネットワーク - 事業者にとって収益化の有利なチャンス
    • 事業者にとってのソーシャルネットワーキングプロビジョニングに関連するメリットとリスクを分析
    • 喜んで支払うコンシューマ
    • モバイル広告 - 主な収益生成モデル
    • 新興市場が儲かる機会を提供
    • スマートフォンの浸透およびその他の要因が先進国市場での成長を加速
    • スマートフォン:最新の流行
    • 米国ではiPhoneのためのトップ10のモバイルアプリケーション
    • IPベースのソーシャルメッセージングサービスの増加に伴いSMSの収益は低下
    • 迅速なビジネスの意思決定のためのモバイルソーシャルネットワーキング
    • より多くの雇用機会を生み出すモバイルソーシャルネットワーキング
    • モバイルソーシャルネットワーキングにくぎ付けの女性
    • メーカーは組み込みのソーシャルネットワーキングボタンがついた電話機を生産
    • モバイルソーシャルネットワーカーは多くの国で規制の斧に曝される
    • 3Gは、モバイル・サービス・サブスクリプションおよび収益を後押し
    • オンラインデート:数ある中で最も魅力的なアプリケーション
  • ソーシャルネットワーキング - 大きな市場
    • ソーシャルネットワーキング:コミュニケーションの要求事項を満す
    • 世界をリードするソーシャルネットワーキングサイト(2010):ユニーク訪問者数に基づいてランク付け
    • Facebook - リーディーングソーシャルネットワーキングサイト
  • モバイルソーシャルネットワーキング - レビュー
    • モバイルソーシャルネットワーキングモデル
    • サービスタイプ別モバイルソーシャルネットワークの種類
    • SMSメッセージングネットワーク
    • 友達/コミュニティネットワーク
    • 友達発見サービス
    • 友人ウォッチャーサービス
    • 個人コンテンツネットワーク
    • 画像サービス
    • ビデオコミュニティ
    • ロケーションベースのソーシャルネットワーク
  • 製品/サービスの発表
  • 最近の業界動向
  • 主要な世界的企業
  • 世界市場展望

第3章 市場

  • 米国
  • カナダ
  • 日本
  • 欧州
    • フランス
    • ドイツ
    • イタリア
    • 英国
    • スペイン
    • その他の欧州諸国
  • アジア太平洋地域
    • 中国
    • インド
    • その他のアジア太平洋地域
  • ラテンアメリカ
    • ブラジル
    • その他のラテンアメリカ諸国
  • その他の地域
目次
Product Code: MCP-7726

This report analyzes the worldwide markets for Mobile Social Networking by Number of Users in Million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin Americ, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2018. The report profiles 129 companies including many key and niche players such as AdMarvel, Inc., Atchik-Realtime, Cellebrite, Communology, Critical Path, Inc., DeNA Co. Ltd., IceBreaker, Inc., JnJ Mobile, Inc., Juice Wireless, Inc., Jumbuck Entertainment Ltd., Kiboo S.A, Mobestar Limited, Motricity, Mozat Pte Ltd., Myriad Group AG, NewBay, Qualcomm iSkoot, Inc., Snap MyLife, Inc., and Trilibis Mobile, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

  • Study Reliability and Reporting Limitations
  • Disclaimers
  • Data Interpretation & Reporting Level
    • Quantitative Techniques & Analytics
  • Product Definitions and Scope of Study
    • SMS Messaging Networks
    • Friend/Community Networks
    • Personal Content Networks
    • Location-Based Social Networks

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW

  • 'Social Networking on the Move' - The New Age Mantra
    • Table 1: Global Mobile Social Networking Market (2011): Percentage of Mobile Subscribers Accessing Mobile Web on a Monthly Basis in Select Countries (includes corresponding Graph/Chart)
  • The Convenience Factor of Mobile Networking Propels Market Growth
  • Some of the Popular Mobile Social Networks
  • m.facebook.com
  • Twitter
  • m.LinkedIn.com
  • MySpace
  • Google Latitude
  • Facebook Mobile - The Most Popular Mobile Social Networking Site
  • Current and Future Analysis
  • Mobile Social Networks Enhance the Overall Social Networking Experience
  • Factors Catalyzing Social Networking to Go 'Mobile'
  • Tremendous Improvement in the Speed of Mobile Internet
  • Superior Hardware and Processor
  • Optimization of Social Networks through Mobiles
  • Popular Mobile Social Networks with Compatible Platforms and Main Features

2. MOBILE SOCIAL NETWORKING - MARKET TRENDS AND ISSUES

  • Newbies Fast Gaining Popularity
  • Mobile Social Networking Emerges as an Effective Forum for Business Promotion
  • Mobile Social Media Goes From Being Generalized to Target Oriented
  • Mobile Social Networking: Fastest Growing Mobile Usage Category
    • Table 2: Leading Mobile Categories in Terms of Usage: 2011 (includes corresponding Graph/Chart)
  • Mobile Social Networks - A Lucrative Monetization Opportunity for Operators
  • Analyzing Benefits and Risks Associated with Social Networking Provision for Operators
    • Benefits
    • Risks
  • Consumers More than Willing to Pay
  • Mobile Advertising - Primary Revenue Generation Model
    • Table 3: Global Mobile Advertising Market by Geographic Region (2011): Revenues in US$ Million for Asia, North America, Europe, and Rest of World (includes corresponding Graph/Chart)
  • Emerging Markets Offer Lucrative Opportunities
  • Smartphone Penetration and Other Factors Propel Growth in Developed Markets
  • Smart Phones: The Latest Craze
    • Table 4: Leading Global Smartphone Manufacturers (2011): Percentage Share Breakdown of Shipments for Samsung, Apple, Nokia, RIM, HTC, and Others (includes corresponding Graph/Chart)
    • Table 5: Leading Operating Systems in the Global Smartphone Market (2011): Percentage Breakdown of Market Share for Android, iOS, Symbian BlackBerry, Bada, Windows Phone and Others (includes corresponding Graph/Chart)
    • Top 10 Mobile Applications for iPhone in the US
  • Increased IP-Based Social Messaging Services Result in Declined SMS Revenues
  • Mobile Social Networking for Speedy Business Decisions
  • Mobile Social Networking to Generate More Job Opportunities
  • Women Glued to Mobile Social Networking
  • Manufacturers Make Phones with Integrated Social Networking Buttons
  • Mobile Social Networks Come Under the Axe of Regulation in Many Countries
  • 3G Boosts Mobile Service Subscriptions and Revenue
    • Table 6: Global 3G Penetration Rates by Region: 2011 (includes corresponding Graph/Chart)
  • Online Dating: Zingiest of the Lot

3. SOCIAL NETWORKING - THE LARGER MARKET

  • Social Networking: Where Style Meets Communication
  • Leading Social Networking Sites Globally (2010): Ranked on the Basis of Number of Unique Visitors
  • Facebook - The Leading Social Networking Site

4. MOBILE SOCIAL NETWORKING - A REVIEW

  • Mobile Social Networking Models
  • Types of Mobile Social Networks by Service Type
  • SMS Messaging Networks
  • Friend/Community Networks
    • Friend Finder Services
    • Friend Watcher Services
  • Personal Content Networks
    • Picture Services
    • Video Communities
  • Location-based Social Networks

5. PRODUCT/SERVICE LAUNCHES

  • Addictive Mobility Unveils Mobile Social Ad Campaign for Warner Bros
  • Web Wise Kids and INI Launch BeSeen, an Educational Mobile Social Networking Application
  • Myriad Partners with Telefonica to Launch Mobile Social Networking Services
  • iapps24 Unveils Invitere, a Mobile Social Networking Application
  • BuzzMob Unveils BuzzMobbers, a Smartphone Application
  • TICET Unveils a New Mobile Social Network Platform
  • BitFlx Launches New Location-aware Mobile Video Social Networking Platform
  • Ngmoco and DeNA Unveil Mobage Mobile Social Networking Technology
  • MIG33 Releases New Game Developer Software
  • Vodafone Introduces Vodafone Buzz
  • Myriad Introduces Text-Based Mobile Social Networking Services
  • NewBay Unveils Updates to Social Networking Service
  • PlayUp Introduces Mobile Social Networking Portal
  • Samsung Unveils Samsung Star II, a Social Networking Device
  • NewBay Adds RenRen and Sina Weibo to its LifeCache Social Networking Gateway
  • infoDev and Mobile Monday Launch Novel Social Networking Hubs
  • MocoSpace Unveils Android App
  • MTNL Introduces Social Networking Service oc2ps Using Mobile Network in Mumbai
  • Motricity Introduces mCore Connect Mobile Email and Social Networking Services
  • IPhone-CelleBrite Introduces Social Networking Services on CelleShare
  • Lufthansa Introduces MemberScout, a Social Networking Application for Frequent Fliers
  • CelleBrite Introduces CelleShare™ Application
  • The9 Unveils OpenFeint, a Mobile Social Networking Platform
  • Exclaim Launches Snap Mobile UGC Social Networking Application
  • Brightkite Introduces Updated Version of GeoSocial Application
  • Orange Introduces Social Networking Application 'Social Life' for Mobile Users
  • South by Southwest Introduces Unveils a New Tool for Social Networking
  • Friendplay Introduces Social Networking Service on Mobile
  • SingTel and INQ Mobile Launch Asia's First 3G Social Networking Mobile Phone INQ Mini 3G
  • Google Rolls Out a Mobile Social Networking Solution, Google Latitude
  • Social Networking World Forum Introduces Mobile Website
  • Brightkite Extends Social Discovery Network to T-Mobile USA
  • Brightkite Extends "MyKite" Application for BlackBerry
  • Brightkite Adds Brightkite Layar to Reality Browser

6. RECENT INDUSTRY ACTIVITY

  • Twitter Takes Over Posterous
  • Snap MyLife Takes over Inkubook
  • Good Technology Partners with RSA
  • DeNA Partners with SINA
  • Vodafone Spain Partners with Qualcomm iSkoot to Launch Vodafone Buzz
  • Exclaim Mobility Undergoes Name Change to Snap MyLife, Inc.
  • Motricity Terminates Operations in Asia
  • Snap MyLife Inaugurates New Office in Bangalore
  • RIM Acquires NewBay
  • World of Avatar Acquires MXit
  • Google Acquires The Dealmap
  • Google Acquires Apture and Katango
  • Quepasa Merges with myYearbook
  • Alanco Terminates Merger Agreement with YuuZoo
  • Vodafone Partners with Myriad to Provide Social Networking Services
  • Myriad Group and Vodafone Ink Partnership Agreement
  • Robertson Global Health and Montana Healthcare Sign MoU with MXit
  • NewBay Enters into Agreement with LG Electronics
  • NewBay Empowers LG's 3D Smartphone with Social Networking Features
  • EarthSearch to Develop GPS Commercial Mobile and Social Networking Applications
  • Info2Cell Selects Myriad for Social Networking Solutions
  • Brightkite Terminates Messaging Services
  • Google Acquires SocialDeck
  • Yahoo! Acquires Koprol
  • Critical Path Acquires ShoZu
  • Opera Takes Over AdMarvel
  • Qualcomm Takes over iSkoot Technologies
  • XL Axiata Collaborates with Motricity to Introduce XLGo!
  • Virgin Media Collaborates with Motricity
  • Lemon Mobiles Partners with mig33 to Provide Mobile Social Networking Services
  • GyPSii Enters into Partnership with Telmap for Mobile Social Networking Solution
  • Myriad and Optus Ink Deal for Mobile Social Networking Services
  • Telstra Chooses NewBay for Deploying Mobile Social Networking Service
  • Myriad Group to offer Mobile Social Networking Solutions to Telefonica
  • GSMA Selects Zerista for Providing Social Networking Solutions
  • Zain Saudi Chooses NewBay for MyWorld Social Network Service
  • Myriad Group Takes Over Xumii
  • Good Technology Takes Over Intercasting Corporation
  • Brightkite Merges with Limbo to Form Largest Social Discovery Company
  • Meez Unites With Pulse Entertainment

7. FOCUS ON SELECT GLOBAL PLAYERS

  • AdMarvel, Inc. (US)
  • Atchik-Realtime (Denmark)
  • Cellebrite (USA)
  • Communology (Germany)
  • Critical Path, Inc. (Ireland)
  • DeNA Co. Ltd. (Japan)
  • IceBreaker, Inc. (US)
  • JnJ Mobile, Inc. (US)
  • Juice Wireless, Inc. (US)
  • Jumbuck Entertainment Ltd. (Australia)
  • Kiboo S.A. (Belgium)
  • Mobestar Limited (UK)
  • Motricity (US)
  • Mozat Pte Ltd (Singapore)
  • Myriad Group AG (Switzerland)
  • NewBay (Ireland)
  • Qualcomm iSkoot, Inc. (US)
  • Snap MyLife, Inc. (US)
  • Trilibis Mobile, Inc. (US)

8. GLOBAL MARKET PERSPECTIVE

    • Table 7: Global Recent Past, Current, & Future Analysis for Mobile Social Networking by Geographic Region/ Country-US, Canada, Japan, Europe, Asia-Pacific (Excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Number of Users in Millions for Years 2009 through 2018 (includes corresponding Graph/Chart)
    • Table 8: World-10 Year Perspective for Mobile Social Networking Market by Geographic Region-Percentage Breakdown of Number of Users for US, Canada, Japan, Europe, Asia-Pacific (Excluding Japan), Latin America and Rest of World Markets for the Years 2009, 2011 and 2018 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES

  • A. Market Analysis
    • Outlook
    • 3G Leads to Surge in Mobile Internet Adoption in the US
    • Market Share Statistics
    • Table 9: US Mobile Internet Usage by Category (2011): Percentage Share Breakdown for Social Networking, Portals, Messaging, Mobile Downloads, and Others (includes corresponding Graph/Chart)
    • Table 10: Leading Location-based Services in the US by Type (2011): Percentage Share Breakdown for Weather, Search, Maps, Movie Information, Restaurant Information, Traffic Reports, and Others (includes corresponding Graph/Chart)
    • Table 11: Penetration of Facebook and Twitter among Smartphone Users in the US: 2011 (includes corresponding Graph/Chart)
    • Product Launches
    • Strategic Corporate Developments
    • Focus on Select Major Players
      • AdMarvel, Inc.
      • BuzzMob
      • Cellebrite
      • IceBreaker Inc
      • Groupsite.com, Inc
      • JnJ Mobile Inc.
      • Juice Wireless Inc
      • Motricity
      • Qualcomm iSkoot, Inc.
      • Snap MyLife, Inc.
      • Sparta Social Networks
      • Trilibis Mobile, Inc.
  • B. Market Analytics
    • Table 12: The US Recent Past, Current & Future Analysis for Mobile Social Networking Independently Analyzed with Number of Users in Million for Years 2009 through 2018 (includes corresponding Graph/Chart)

2. CANADA

  • A. Market Analysis
    • Outlook
    • Strategic Corporate Development
  • B. Market Analytics
    • Table 13: Canadian Recent Past, Current & Future Analysis for Mobile Social Networking Independently Analyzed with Number of Users in Million for Years 2010 through 2018 (includes corresponding Graph/Chart)

3. JAPAN

  • A. Market Analysis
    • Outlook
    • Local Networks Vs. Facebook and Twitter
    • Product Launches
    • Focus on Select Major Players
      • DeNA Co. Ltd.
      • Mixi, Inc.
  • B. Market Analytics
    • Table 14: Japanese Recent Past, Current & Future Analysis for Mobile Social Networking Independently Analyzed with Number of Users in Million for Years 2010 through 2018 (includes corresponding Graph/Chart)

4. EUROPE

  • A. Market Analysis
    • Outlook
    • Mobile Social Networking - A Lucrative Opportunity for Mobile Operators
    • Smartphones - Growing in Prominence in Europe
    • Table 15: Percentage Penetration of Facebook and Twitter among SmartPhone Users in Europe: 2011 (includes corresponding Graph/Chart)
      • Rising Penetration of 3G
  • B. Market Analytics
    • Table 16: European Recent Past, Current & Future Analysis for Mobile Social Networking by Geographic Region/Country- France, Germany, Italy, UK, Spain and Rest of Europe Markets Independently Analyzed with Number of Users in Million for Years 2009 through 2018 (includes corresponding Graph/Chart)
    • Table 17: European 10-Year Perspective for Mobile Social Networking Market by Geographic Region-Percentage Breakdown of Number of Users for France, Germany, Italy, UK, Spain and Rest of Europe Markets for the Years 2009, 2012 and 2018 (includes corresponding Graph/Chart)

4a. FRANCE

  • A. Market Analysis
    • Key Player
      • Mobiluck (France)
  • B. Market Analytics
    • Table 18: France Recent Past, Current & Future Analysis for Mobile Social Networking Independently Analyzed with Number of Users in Million for Years 2009 through 2018 (includes corresponding Graph/Chart)

4b. GERMANY

  • A. Market Analysis
    • Product/Service Launch
    • Focus on Select Major Players
      • aka-aki networks GmbH (Germany)
      • Communology (Germany)
  • B. Market Analytics
    • Table 19: German Recent Past, Current & Future Analysis for Mobile Social Networking Independently Analyzed with Number of Users in Million for Years 2009 through 2018 (includes corresponding Graph/Chart)

4c. ITALY

  • Market Analysis
    • Table 20: Italian Recent Past, Current & Future Analysis for Mobile Social Networking Independently Analyzed with Number of Users in Million for Years 2009 through 2018 (includes corresponding Graph/Chart)

4d. THE UNITED KINGDOM

  • A. Market Analysis
    • British Growing Fond of Networking Via the Phone
    • Market Share Data
    • Table 21: Leading Mobile Social Networks in the UK (2011): Ranked by Average Time Spent (In Minutes) Per Day (includes corresponding Graph/Chart)
    • Table 22: Leading Mobile Internet Sites in the UK (2010): Number of Users (in Million) for Facebook, Vodafone, Orange, Telefonica/02, Yahoo!, BBC, Apple, Microsoft and Nokia (includes corresponding Graph/Chart)
    • Table 23: Mobile Data Traffic in The UK (2012E): Percentage Share Breakdown of Volume by Device Type (includes corresponding Graph/Chart)
    • Table 24: Mobile Data Traffic in The UK (2012E): Percentage Share Breakdown of Volume by Service Type (includes corresponding Graph/Chart)
    • Product/Service Launch
    • Strategic Corporate Developments
    • Mobestar Limited - A Key Player
  • B. Market Analytics
    • Table 25: The UK Recent Past, Current & Future Analysis for Mobile Social Networking Independently Analyzed with Number of Users in Million for Years 2009 through 2018 (includes corresponding Graph/Chart)

4e. SPAIN

  • A. Market Analysis
    • Table 26: Leading Mobile Manufacturers in Spain (2011): Percentage Market Penetration for Nokia, Samsung and LG (includes corresponding Graph/Chart)
    • Strategic Corporate Development
  • B. Market Analytics
    • Table 27: Spanish Recent Past, Current & Future Analysis for Mobile Social Networking Independently Analyzed with Number of Users in Million for Years 2009 through 2018 (includes corresponding Graph/Chart)

4f. REST OF EUROPE

  • A. Market Analysis
    • Service Launches
    • Strategic Corporate Developments
    • Focus on Select Key Players
      • Atchik-Realtime (Denmark)
      • Critical Path Inc. (Ireland)
      • Kiboo S.A. (Belgium)
      • Myriad Group AG (Switzerland)
      • NewBay (Ireland)
  • B. Market Analytics
    • Table 28: Rest of European Recent Past, Current & Future Analysis for Mobile Social Networking Market Independently Analyzed with Number of Users in Million for Years 2009 through 2018 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC

  • A. Market Analysis
    • Asia: A Land of Opportunities
    • Rising Penetration of Mobile Devices in the APAC
    • Table 29: Top 15 Mobile Operators in Asia by Number of Subscribers (in Millions): 2010 (includes corresponding Graph/Chart)
    • Increasing Use of Smartphones
    • Strategic Corporate Development
  • B. Market Analytics
    • Table 30: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Social Networking by Geographic Region/Country- China, India and Rest of Asia-Pacific Markets Independently Analyzed with Number of Users in Million for Years 2009 through 2018 (includes corresponding Graph/Chart)
    • Table 31: Asia-Pacific 10-Year Perspective for Mobile Social Networking Market by Geographic Region-Percentage Breakdown of Number of Users for China, India and Rest of Asia-Pacific Markets for the Years 2009, 2012 and 2018 (includes corresponding Graph/Chart)

5a. CHINA

  • A. Market Analysis
    • Outlook
    • Mobile Internet Driving Growth in Social Networking
    • Table 32: Leading Mobile Operators in China (2011): Percentage Breakdown by Number of Subscribers for China Mobile, China Unicom and China Telecom (includes corresponding Graph/Chart)
    • Table 33: Leading 3G Network Providers in China (2011): Percentage Breakdown of Number of 3G Users for China Mobile, China Unicom and China Telecom (includes corresponding Graph/Chart)
    • Table 34: Chinese Smartphones Market by Operating Systems (2011): Market Share Breakdown for Android, Symbian, iOS, RIM, Bada, Microsoft Windows, and Others (includes corresponding Graph/Chart)
    • Product/Service Launches
    • Strategic Corporate Development
  • B. Market Analytics
    • Table 35: Chinese Recent Past, Current & Future Analysis for Mobile Social Networking Independently Analyzed with Number of Users in Million for Years 2009 through 2018 (includes corresponding Graph/Chart)

5b. INDIA

  • A. Market Analysis
    • Outlook
    • Burgeoning Mobile Social Networking Market
    • Table 36: Indian Mobile Social Networking Market (2009): Number of Users (in '000) by Select Social Networking Site (includes corresponding Graph/Chart)
    • Some of the Recently Launched Mobile Social Networking Platforms
    • Demographics
    • Table 37: Indian Mobile Social Networking Market by Gender (2009): Percentage Breakdown of Users - Male and Female (includes corresponding Graph/Chart)
    • Table 38: Mobile Social Networking in India by Age Group (2009): Percentage Breakdown of User Demographics for 18-24 years, 25-34 years, 35-44 years, 45-55 years, and 55+ years (includes corresponding Graph/Chart)
    • Mobile Social Networking for the Mute and Hearing Impaired
    • India among the Fastest Growing Mobile Markets Worldwide
    • Table 39: Leading Mobile Network Operators in India (2010): Percentage Breakdown of Market Share for Airtel Bharti, Vodafone, Reliance, TATA, BSNL, Idea Cellular, Aircel, and Others (includes corresponding Graph/Chart)
    • PC-Based Social Networking in India - An Overview
    • Factors Influencing the Promotion of Value-Added Services by Telecom Service Providers
    • Service Launches
    • Strategic Corporate Development
  • B. Market Analytics
    • Table 40: Indian Recent Past, Current & Future Analysis for Mobile Social Networking Independently Analyzed with Number of Users in Million for Years 2009 through 2018 (includes corresponding Graph/Chart)

5c. REST OF ASIA-PACIFIC

  • A. Market Analysis
    • Product/Service Launch
    • Focus on Select Major Players
      • Cyworld Mobile (Korea)
      • Jumbuck Entertainment Ltd (Australia)
      • Mozat Pte. Ltd. (Singapore)
  • B. Market Analytics
    • Table 41: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Mobile Social Networking Independently Analyzed with Number of Users in Million for Years 2009 through 2018 (includes corresponding Graph/Chart)

6. LATIN AMERICA

  • A. Market Analysis
    • Outlook
    • Overview
    • Service Launch
    • Strategic Corporate Development
  • B. Market Analytics
    • Table 42: Latin American Recent Past, Current & Future Analysis for Mobile Social Networking by Geographic Region/Country- China, India and Rest of Asia-Pacific Markets Independently Analyzed with Number of Users in Million for Years 2009 through 2018 (includes corresponding Graph/Chart)
    • Table 43: Latin American 10-Year Perspective for Mobile Social Networking Market by Geographic Region-Percentage Breakdown of Number of Users for China, India and Rest of Asia-Pacific Markets for the Years 2009, 2012 and 2018 (includes corresponding Graph/Chart)

6a. BRAZIL

  • A. Market Analysis
    • Outlook
  • B. Market Analytics
    • Table 44: Brazilian Recent Past, Current & Future Analysis for Mobile Social Networking Independently Analyzed with Number of Users in Million for Years 2009 through 2018 (includes corresponding Graph/Chart)

6b. REST OF LATIN AMERICA

  • A. Market Analysis
    • Outlook
  • B. Market Analytics
    • Table 45: Rest of Latin America Recent Past, Current & Future Analysis for Mobile Social Networking Independently Analyzed with Number of Users in Million for Years 2009 through 2018 (includes corresponding Graph/Chart)

7. REST OF WORLD

  • A. Market Analysis
    • Outlook
    • African Mobile Communications Market - An Overview
    • Table 46: Leading Mobile Operators in Africa by Number of Subscriber (2011): Percentage Breakdown for MTN, Vodafone, MobiNil, Vodacom, Glo Mobile, Safaricom, Maroc Telecom, Airtel, Djezzy and Others (includes corresponding Graph/Chart)
    • Table 47: Mobile Subscription in Africa by State (2011): Percentage Share Breakdown for Nigeria, Egypt, South Africa, Morocco, Algeria, Kenya, Tanzania, Sudan, Ghana, Cote d'Ivoire, and Others (includes corresponding Graph/Chart)
    • Product Launches
    • Strategic Corporate Developments
  • B. Market Analytics
    • Table 48: Rest of World Recent Past, Current & Future Analysis for Mobile Social Networking Independently Analyzed with Number of Users in Million for Years 2009 through 2018 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

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