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市場調査レポート

玩具およびゲームの世界市場

Toys and Games

発行 Global Industry Analysts, Inc. 商品コード 232087
出版日 ページ情報 英文 542 Pages
納期: 即日から翌営業日
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玩具およびゲームの世界市場 Toys and Games
出版日: 2017年10月01日 ページ情報: 英文 542 Pages
概要

当レポートでは、世界の玩具およびゲーム市場について調査し、将来の市場動向予測、製品概要、地域別動向、および市場に参入する企業のプロファイルなどをまとめています。

第1章 イントロダクション、調査方法、製品定義

第2章 エグゼクティブサマリー

  • 業界概要
    • 玩具およびゲーム:単なる"遊ぶモノ"ではない
    • 市場シナリオ
    • 現在および将来分析
    • 従来のコストでインタラクティブ玩具が市場シェアを奪う
    • 人口統計が市場の成長を決定づける
    • 玩具売上の季節性:クリスマス要因
    • ファッショントレンドが需要を予測不可能に
    • 先進国は一人当たりの出費をリード
    • 競合シナリオ
    • 業界提携数の増加
    • 生産を低コストの国にアウトソースすることに伴う問題
    • 新規の玩具デザインアイディアはフリーランス投資家から
    • 流通チャネル分析
    • 量販店がリード
    • 細分化した小売チャネル
    • オンラインチャネルが新たな手法に
    • 主要国における法規制シナリオ
    • 安全性および環境保護要件:輸出業者の新たな課題
  • 促進因子、動向、課題
    • 世界的動向
    • 成長を牽引する技術革新
    • 映画、漫画、玩具
    • 新興国における成長動向
    • 人工拡大が市場の機会に 他
  • セグメント分析
  • 製品概要
  • 製品技術革新/導入
  • 近年の業界活動
  • 主要企業
    • Dream International Limited
    • Hasbro, Inc.
    • Integrity Toys, Inc.
    • JAKKS Pacific Inc.
    • Kids II, Inc.
    • K'NEX Brands, L.P.
    • コナミ株式会社
    • LeapFrog Enterprises, Inc.
    • LEGO Group
    • Mattel, Inc.
    • Fisher-Price, Inc.
    • MEGA Brands, Inc. (
    • MGA Entertainment, Inc.
    • 株式会社バンダイナムコホールディングス
    • Playmates Toys, Inc.
    • Ravensburger AG
    • 株式会社サンリオ
    • Tarata Toys Ltd.
    • タカラトミー株式会社
    • Toy Quest
    • VTech Holdings Limited
  • 世界市場見通し

第3章 国別市場

  • 米国
  • カナダ
  • 日本
  • 欧州
    • フランス
    • ドイツ
    • イタリア
    • 英国
    • スペイン
    • ロシア
  • アジア太平洋地域
    • 中国
    • インド
    • 韓国
  • 中東・アフリカ
  • ラテンアメリカ
    • ブラジル
    • メキシコ

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目次
Product Code: MCP-2778

This report analyzes the worldwide markets for Toys and Games in US$ Million by the following Product Types: Games and Puzzles, Infant and Preschool, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride-Ons, Soft/Plush Toys, and Other Toys and Games. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America. Annual estimates and forecasts are provided for the period 2016 through 2024. Also, a five-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 192 companies including many key and niche players such as -

Dream International Limited
Hasbro, Inc.
Integrity Toys, Inc.
JAKKS Pacific Inc.
KNEX Limited Partnership Group
LEGO Group

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations

Disclaimers

Data Interpretation & Reporting Level

  • Quantitative Techniques & Analytics

Product Definitions and Scope of Study

  • Games and Puzzles
  • Infant and Preschool Toys
  • Activity and Construction Toys
  • Dolls and Action Figures
  • Vehicle Toys and Ride-Ons
  • Soft and Plush Toys
  • Other Toys and Games

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW

  • Toys and Games - Not Just "Playthings"
  • Down the Time Lane
  • Global Toys and Games Market Scenario
  • Current and Future Analysis
  • Inherent Swings Typify Toys and Games Market
  • Interactive Toys Seizing Market Share at the Cost of Traditional Toys and Games
  • Demographics Determine Market Growth
  • Seasonality in Toy Sales - The 'Christmas Factor'
  • Dynamic Fashion Trends Make Demand Unpredictable
  • Competitive Scenario
    • Table 1: Leading Players in the Global Toys and Games Market (2013, 2015 & 2017E): Percentage Breakdown of Value Sales for Hasbro, Lego, Mattel and Others (includes corresponding Graph/Chart)
  • LEGO Endures US Slowdown, Focuses on Expansion
    • Table 2: Ad and Marketing Spending of Leading Players in Toys and Games Market - Hasbro, LEGO and Mattel for Years 2013 & 2016 (includes corresponding Graph/Chart)
  • Increasing Number of Cross Industry Partnerships
  • Problems Associated with Outsourcing of Production to Low Cost Countries
  • New Toy Design Ideas Come Mostly from Freelance Inventors
  • Distribution Channel Analysis
  • Mass Merchandisers Take the Lead
  • Fragmented Retail Channels - Major Obstacle in Emerging Markets
  • Online Channels Open New Avenues in Toys Sales
  • Regulatory Scenario in Key Markets
  • US
  • European Union
  • Japan
  • Trade
  • Safety and Environmental Protection Requirements - New Challenges for Toy Exporters

2. DRIVERS, TRENDS AND ISSUES

  • Key Global Trends
  • Innovation Propelling Growth
  • Movies, Cartoons and Toys - A Profitable Equation
  • Growth Trends in Emerging Markets
  • Expanding Population Spells Opportunities for the Market
    • Table 3: World Population by Geographic Region (2000-2050) (in Millions) (includes corresponding Graph/Chart)
  • Growing Middle Class Population & Rising Disposable Incomes Promise Growth
    • Table 4: Global Middle Class Population by Geographic Region: Percentage Share Breakdown for Years 2010, 2020 & 2030 (includes corresponding Graph/Chart)
  • Urbanization: A Mega Trend
    • Table 5: Percentage of Urban Population in Select Countries (2010 & 2050) (includes corresponding Graph/Chart)
  • Active and Classic Toys Move at a Steady Pace
  • Toy Licensing Gains Prominence
  • Impact of 3D Printing on Toy Companies
  • DIY 3D Printing Poses Significant Threat to Toys and Games Market
  • Changing Concepts for Girls' Toys
  • Outdoor and Sports Toys Attract Parents
  • Toys as Collectibles - A Growing Trend
  • Run Away Success of New Characters and Reality Television Shows
  • Educational Toys Market on the Rise
  • STEM-Themed Toys Spurs Growth in Educational Toys Market
  • STEAM Extends to STREAM
  • Innovation: The Key to Success in Educational Toys Market
  • Construction Craze
  • Electronic and Intelligent Toys-Transforming Education
  • Virtualization of Toys - A New Tech Driven Strategy
  • Growing Preference for Advanced Toys Adversely Impacts Growth Prospects
  • Fidget Spinners - The New Hand Toy Top Hogging Limelight
  • Craze Turns into Menace and Panic

3. SEGMENTAL ANALYSIS

  • Games and Puzzles
  • Traditional Games Continue to Interest Children in the Video Game Era
  • The Return of Board Games
  • Move towards Digitization - A Challenge to Overcome
  • Creators of Traditional Games Ally with Digital Game Developers to Stay Relevant
  • Manufacturers take Technology Infusion into Games to the Next Level
  • Market Trends
    • Strategies in Board Games Change Gradually
    • Growing Popularity of Business Board Games
    • China's New Found Interest in Physical Board Games
    • Physical Board Game Parlors Spring up across China
    • Card Games on the 'Digital' Path Too
  • Infant and Preschool Toys
  • Factors Influencing Infant and Preschool Toy Demand
  • Latin America and Asia-Pacific to Showcase Impressive Growth
  • Activity and Construction Toys
  • Construction Toys - It's a Boy Thing
  • Leading Brands in the Market
  • Dolls and Action Figures
  • Dolls and Action Figures - A Leading Traditional Toy Segment
  • Controversies and Growth go Hand-in-Hand in the Dolls Market
  • Doll Manufacturers Diversify
  • Dolls Increasingly Used as a Medium to Spread Social Awareness
  • Life-Like Interactive Dolls - Capturing Fancy of All
  • Barbie: Mattel's Trump Card
  • Soft and Plush Toys
  • Soft and Plush Toys Still Popular for Gifting Purposes
  • Infant Plush Toys in Demand
  • Winter Witnesses Highest Sales
  • Popularity Grows for Soft Toy Replicas of Endangered Species
  • Sports Mascots also Drive Growth

4. PRODUCT OVERVIEW

  • Toys
  • Games and Puzzles
  • Board Games
    • The Inherent Features of Board Games
  • Card Games
  • 'Puzzle' - A Definition
    • Jigsaw Puzzles
    • Word Puzzles
    • Logic Puzzles
    • Combination Puzzles
    • Tiling Puzzles
    • Picture Puzzles
    • Transport Puzzles
    • Tour Puzzles
  • Infant and Preschool Toys and Games
  • Cognitive Development in Infants
  • Nurturing Cognitive Development through Toys and Play
    • Age and Cognitive Connections
  • What Toys do Infant and preschoolers Like to Play With?
  • Safety, the Most Important Criteria
  • Materials for Infant and Preschool Toys
  • Ideas for New Toy Designs Come Mostly from Freelancers
  • Health Risks from Unsafe Toys for Infants
  • Infant and Preschool Toys
    • Infant Mobiles
    • Rattles
    • Toy Pacifiers
    • Toy Teethers
    • Playgyms
    • Infant Electronic Learning
    • Bath Toys
    • Musical Instruments
    • Figures and Play Sets
    • Talking and Sound Making Toys
    • Kitchen, Food and Other Role Playing
  • Activity/Construction Toys
  • Construction Toys for Toddlers
    • Foam Stacking Blocks
    • Alphabet Blocks
    • Select Products on the Market
      • Lego Duplo
      • Mega Bloks
  • Preschool Construction Toys
    • Select Products on the Market
      • Bristle Blocks and Krinkles
      • Wooden Building Blocks
      • Gears
      • Lincoln Logs
      • Legos
  • Dolls and Action Figures
  • Dolls
    • Nurturing Dolls and Accessories
    • Fashion Dolls/Figures & Accessories
      • Fashion Dolls/Figures
      • Fashion Themed Clothes and Accessories
    • Playset Themed Figurines and Accessories
    • Doll Houses and Furniture
  • Action Figures
    • G.I. Joe Type
    • All-Vinyl Figure
    • Action Figure Accessories
  • Vehicles/Ride-Ons
  • Vehicle Toys
    • Age-Appropriateness of Vehicle Toys
      • 12-18 Months
      • 19 Months - 2 Years
      • 2-3 Years
      • 4-8 Years
      • 9-12 Years
  • Ride-Ons
    • Types of Ride-Ons
      • Pedal Ride-Ons
      • Powered Ride-Ons
      • Non-Pedal Ride-Ons
    • Age-Appropriateness of Ride-on Toys
      • 12-18 Months
      • 19-23 Months
      • 2-3 Years
      • 4-5 Years
      • 6-8 Years
      • 9-12 Years
  • Soft/Plush Toys
  • Outer Covering of Soft and Plush Toys
  • Materials Used for Stuffing Soft and Plush Toys
  • Accessories
  • Types of Soft Toys
  • 'The Teddy Bear'
  • Other Toys and Games
  • Crucial Factors in the Selection of Toys
  • Toy Safety
  • List of Standards and Regulations for Toy Safety in Select Regions

5. PRODUCT INNOVATIONS/INTRODUCTIONS

  • UNO Rolls Out UNO(r) ColorADD
  • ZURU Rolls Out Series 2 of Hamsters in a House
  • VTech Launches Range of Infant, Baby, Toddler and Preschool Toys
  • LeapFrog Launches New Collection of Infant and Preschool Learning Toys
  • Merge Debuts Merge Cube at Walmart
  • JAKKS Pacific Launches JAKKS Care Package(tm)
  • Spin Master Unveils Pre-school Toy Line
  • Mattel and WWE Launch Girls' Fashion Dolls Line
  • Spin Master Rolls Out Hatchimals and PAW Patrol Toys in China
  • Playtime PR Introduces Two New Games - Woofy Woops and Spin to Sing
  • Moose Games to Launch Flipside
  • LeapFrog Unveils New Toys in Infant and Preschool Toy Collection
  • LeapFrog Introduces LeapPad Ultimate
  • VTech and LeapFrog Launch Pop-a-Balls(tm)
  • Wannaple' and Buffalo Games Unveils New Line of Preschool Games and Puzzles
  • Jakks Pacific Rolls Out Cuppatinis(tm) Range of Dolls
  • Merge Rolls Out Holocube
  • Fisher-Price Unveils Think & Learn Smart Cycle
  • MGA Entertainment Introduces Num Noms(tm)
  • LeapFrog Introduces LeapStart Interactive Learning System
  • LeapFrog Rolls Out Three New Toys
  • Barbie Honors Female Heroes with New Misty Copeland Doll
  • JAKKS Pacific Launches Warcraft-Inspired Toys
  • American Girl Debuts Premium Construction Toys for Girls
  • Hasbro Introduces My Little Pony-Inspired Toys
  • VTech Adds New Products to Baby Amaze(tm) Baby Doll Line
  • VTech Expands Infant and Preschool Product Range
  • Playmates and DreamWorks to Launch New Toy Line
  • Warner Bros Releases Three New Games and Puzzles
  • Alex Brands Unveils New products at Toy Fair 2016
  • Funnybone Toys Launches New Products
  • Barbie Expands Fashionistas(r) Line
  • LEGO Introduces LEGO Dimensions
  • MGA Rolls Out Project Mc²
  • MGA Relaunches Bratz(r) Fashion Doll Franchise
  • Funko Unveils Dorbz Vinyl Toys
  • Little Tikes Launches New Toys for Active Play
  • MGA Rolls Out Three New Lalaloopsy Products
  • Smart Toys and Games Launches New Brain-Building Games
  • MGA Entertainment Unveils New Fashion Doll Line
  • Little Tikes Introduces New Toys for 2015
  • MGA Entertainment Unveils Hispanic Inspired Doll Collection
  • Alex Brands(r) Unveils New Collections
  • Alex Brands(r) Introduces New World of ZOOB(r) Line
  • Ravensburger Unveils New Puzzle Collection for Adults
  • Simba Toys Unveils Safiras Collection
  • VTech Unveils New Learning Products for Children
  • VTech Adds New Collections to its Friends and Animals, Go! Go! Smart Wheels Lines
  • VTech Unveils Flipsies(tm) Collection for Girls
  • VTech Unveils Kidizoom
  • K'NEX Unveils K-FORCE
  • K'NEX Reveals New Collections
  • Hasbro Unveils New Playskool Line
  • Disney Unveils "LINE: Disney Tsum Tsum"
  • LeapFrog Unveils LeapTV
  • Sago Sago Introduces New Plush Toy Line Reflecting Sago Mini Characters
  • Sanrio Unveils New Lineup of Products
  • Mattel Launches New Toy Lineup
  • Nickelodeon Rolls Out Dual-Language Preschool Learning Toys Inspired by Dora the Explorer
  • Reeves Launches Partnership with Wow Toys(r) by Unveiling Two Brand New Lines
  • BioWare Rolls Out Dragon Age: Inquisition
  • Hasbro Introduces Toy Box Tools
  • K'NEX Introduces "LINCOLN LOGS(r) Play it Forward" Sweepstakes
  • K'NEX Introduces New Additions
  • K'NEX Launches New Additions of K'NEX(r) Building Sets Line
  • K'NEX Rolls Out First Line of Titanfall(tm) Building Sets
  • K'NEX Joins Hands with PopCap Games, Introduces First Line of Plants vs. Zombies(tm) Building Sets
  • K'NEX Rolls Out New Additions to Super Mario(r) Building Sets
  • K'NEX Unveils 25 New Products
  • Playmates Toys Unveils New Toy Line Based On the TMNT Movie

6. RECENT INDUSTRY ACTIVITY

  • JAKKS and Disney Sign Deal Toy Licensing for Incredibles 2
  • Acamar Extends Toy Licensing Deal with Fisher-Price
  • Bigjigs Takes Over Didicar Brand
  • Aristocrat Acquires Plarium
  • Spin Master Takes Over Aerobie
  • Spin Master Inks Partnership with Feld Entertainment
  • Hape Takes Over Marbel Toys
  • JAKKS Pacific and Chicco Sign Agreement
  • Funnybone and FoxMind Merge
  • SpinMaster Acquires Marbles
  • Privet Capital Takes Over Vivid Toy Group
  • VTech Merges with LeapFrog
  • Disney Buys MakieLab
  • VTech and LeapFrog Sign Strategic Partnership
  • Mattel Inks Partnership with Alibaba
  • Psyonix and Zag Toys Sign Exclusive Partnership Deal
  • Funko Buys Underground Toys
  • Mattel Inks Strategic Deals with Two Korean Toy Companies
  • PlayMonster Acquires Automoblox
  • American Girl Partners with Toys"R"Us
  • Spin Master Acquires Swimways
  • Starbreeze Takes Over ePawn
  • JAKKS Pacific Inks Distribution Agreement with Headstart Sign
  • SpinMaster Takes Over Toca Boca
  • VTech Acquires LeapFrog
  • MGA Entertainment Partners with Toysmith
  • McFarlane's Toys Teams Up with Respawn
  • Patch Products Acquires Roominate
  • Mattel Buys Fuhu
  • PBS Kids and Whole Foods Market Join Hands for PlanToys(r)
  • Disney Consumer Products and Disney Interactive Merge
  • Mc Farlane Toys Partners with HBO Global Licensing
  • Spin Master to Buy Cardinal Industries
  • Propel Equity Partners Acquires Juratoys
  • JAKKS Pacific Inks Agreement with LAFIG and Sony Pictures Consumer Products
  • Spiral Toys Partners with Jay@Play and On Demand Global for Interactive Toys
  • Ravensburger Acquires BRIO
  • LEGO Group Partners with Warner Bros to Launch Lego(r) Building Sets Inspired by Classic Animated Series Scooby-Doo(tm)
  • Hasbro Calls on Transformers Fans for New Character Designs
  • JAKKS Pacific Signs Licensing Agreement with Sony Pictures Consumer Products and LAFIG for Smurf-Tastic Toys
  • JAKKS Pacific Obtains Licensing Rights for Warcraft
  • JAKKS Obtains Licensing Agreement for Halo from Microsoft Studios
  • Hasbro Plans to Buy DreamWorks Animation
  • Goliath Takes Over Pressman Toy
  • Rocap Acquires Spiral Toys
  • Starbreeze Takes Over Geminose
  • Mattel Acquires MEGA Brands
  • Asmodee Announces Merger Plans With Fantasy Flight
  • P.S. XO Joins Hands with Seedling
  • University Games Takes Over Briarpatch
  • Propel Equity Acquires Assets of Summit Products
  • Hasbro Inks Deal With Disney Hasbro
  • 3D Systems Co-Ventures with Hasbro
  • Scientific Games Expands License Deals with Hasbro
  • JAKKS Secures Licensing Deal with Microsoft Studios
  • JAKKS Enters Into Joint Venture with Meisheng Culture
  • Disguise Secures Licensing Agreement with DreamWorks Animation
  • JAKKS Signs Agreement with SKECHERS
  • JAKKS Inks Licensing Agreement with Nickelodeon
  • Sanrio Joins Hands with Select Los Angeles Restaurants to Launch Hello Kitty's Hungry Hunt
  • Playmates Joins Hands with Nickelodeon to Expand Teenage Mutant Ninja Turtles Toy Line

7. FOCUS ON SELECT PLAYERS

  • Dream International Limited (Hong Kong)
  • Hasbro, Inc. (USA)
  • Integrity Toys, Inc. (USA)
  • JAKKS Pacific Inc. (USA)
  • Kids II, Inc. (USA)
  • K'NEX Limited Partnership Group (USA)
  • LEGO Group (Denmark)
  • Mattel, Inc. (USA)
  • Fisher-Price, Inc. (USA)
  • MEGA Brands, Inc. (Canada)
  • MGA Entertainment, Inc. (USA)
  • NAMCO BANDAI Holdings Inc. (Japan)
  • Playmates Toys, Inc. (USA)
  • Ravensburger AG (Germany)
  • Sanrio Company Ltd. (Japan)
  • Tarata Toys Ltd. (New Zealand)
  • TOMY Company, Ltd. (Japan)
  • VTech Holdings Limited (Hong Kong)
  • LeapFrog Enterprises, Inc. (USA)

8. GLOBAL MARKET PERSPECTIVE

    • Table 6: World Recent Past, Current & Future Analysis for Toys and Games by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 7: World Historic Review for Toys and Games by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 8: World 14-Year Perspective for Toys and Games by Geographic Region/ Country - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)
  • Market by Product Type
    • Table 9: World Recent Past, Current & Future Analysis for Games and Puzzles by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 10: World Historic Review for Games and Puzzles by Geographic Region/ Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 11: World 14-Year Perspective for Games and Puzzles by Geographic Region/ Country - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)
    • Table 12: World Recent Past, Current & Future Analysis for Infant and Preschool Toys by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 13: World Historic Review for Infant and Preschool Toys by Geographic Region/ Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 14: World 14-Year Perspective for Infant and Preschool Toys by Geographic Region/Country - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)
    • Table 15: World Recent Past, Current & Future Analysis for Activity and Construction Toys by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 16: World Historic Review for Activity and Construction Toys by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 17: World 14-Year Perspective for Activity and Construction Toys by Geographic Region/Country - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)
    • Table 18: World Recent Past, Current & Future Analysis for Dolls and Action Figures by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 19: World Historic Review for Dolls and Action Figures by Geographic Region/ Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 20: World 14-Year Perspective for Dolls and Action Figures by Geographic Region/Country - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)
    • Table 21: World Recent Past, Current & Future Analysis for Vehicle Toys and Ride Ons by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 22: World Historic Review for Vehicle Toys and Ride Ons by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 23: World 14-Year Perspective for Vehicle Toys and Ride Ons by Geographic Region/Country - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)
    • Table 24: World Recent Past, Current & Future Analysis for Soft/Plush Toys by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 25: World Historic Review for Soft/Plush Toys by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 26: World 14-Year Perspective for Soft/Plush Toys by Geographic Region/Country - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)
    • Table 27: World Recent Past, Current & Future Analysis for Other Toys and Games by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 28: World Historic Review for Other Toys and Games by Geographic Region/ Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 29: World 14-Year Perspective for Other Toys and Games by Geographic Region/Country - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES

  • A. Market Analysis
    • Current and Future Analysis
    • US Toy Industry - Quick Facts
    • Increased Focus on License Acquisitions
    • Ethnic Groups and Multicultural Toys
    • Cyclical Nature of Toy and Games Demand
    • Companies Move Manufacturing Base to Low Cost Countries in Asia
    • Hobby and Toy Stores: A Perspective
    • The Distribution Landscape
    • Table 30: US Distribution of Toys and Games by Type of Retailer (2017E): Percentage Breakdown of Sales Value for Department Stores, General Merchandizers, Mail Order, Mass Merchandizers/Discounters, Toy Specialists and Others (includes corresponding Graph/Chart)
      • Retailing Snapshots
      • Role of Supercenters in the Retail Sector
      • Rising Popularity of E-tailers
    • Consumer and Retail Trends
      • The Dominance of Mass Retailers
      • 'Seasonality Factor' Impacts Business
      • The Grandparent Effect
      • Consumers Become Tech Savvy
      • Manufacturers Transforming Traditional Games into Digital Games
      • Technology Usage Increasing in Traditional Games
    • Segmental Trends
      • Infant and Preschool Toy Trends
      • Major Trends
      • Baby Plush Remains Strong
      • Electronic Babyplush Catching Up
      • Plush Toys with Lights and Sounds, a New Phenomenon
      • Activity Mats and Playgyms Picked up the Most
      • Colors Make a Come Back
      • Infant Products Market Grows Commensurate with the Rate of Birth
      • Limited Seasonality Creates Year Round Demand
      • Building and Construction Toys Drive Retail Growth in the US Toy Market
      • Lego Dominates the US Market for Construction Toys
      • Dolls and Action Figures
      • Consumers' Gifting Habits Drive Doll Sales
      • Demographics Favor Dolls and Action Figures Segment
    • Regulatory Scenario
      • The Consumer Product Safety Improvement Act of 2008
    • Product Launches
    • Strategic Corporate Developments
    • Key Players
  • B. Market Analytics
    • Table 31: US Recent Past, Current & Future Analysis for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 32: US Historic Review for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 33: US 14-Year Perspective for Toys and Games by Product Type - Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/ Plush Toys, and Other Toys and Games Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)

2. CANADA

  • A. Market Analysis
    • Current and Future Analysis
    • Market Snapshots
    • Puzzle Games on the Rise in Canada
    • Canadian Parents Spend More on Child
    • Toy Industry Overview
    • Competitive Landscape
    • Regulatory Overview
    • Product Launch
    • Strategic Corporate Developments
    • Key Player
  • B. Market Analytics
    • Table 34: Canadian Recent Past, Current & Future Analysis for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 35: Canadian Historic Review for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/ Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 36: Canadian 14-Year Perspective for Toys and Games by Product Type - Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)

3. JAPAN

  • A. Market Analysis
    • Current and Future Analysis
    • Market Overview
      • Classification of Toys and Games by Category
      • Categorization of Toys and Games by Consumer Segment
    • Declining Birth Rate, a Major Hurdle
    • Cyclicality of Demand
    • Online Shopping - The New Way to Shop
    • Product Launch
    • Key Players
  • B. Market Analytics
    • Table 37: Japanese Recent Past, Current & Future Analysis for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 38: Japanese Historic Review for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/ Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 39: Japanese 14-Year Perspective for Toys and Games by Product Type - Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)

4. EUROPE

  • A. Market Analysis
    • Current and Future Analysis
    • European Toy Industry Fact Sheet
    • The European Toy Industry - Analyzing Differences across Countries
    • Distribution Channels
    • Table 40: European Distribution of Toys and Games by Type of Retailer (2017E): Percentage Breakdown of Sales Value for Department Stores, Food/Hyper Markets, General Merchandize, Mail Order, Toy Specialists and Others (includes corresponding Graph/Chart)
    • The European Union Toy Safety Directive
  • B. Market Analytics
    • Table 41: European Recent Past, Current & Future Analysis for Toys and Games by Geographic Region/Country - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 42: European Historic Review for Toys and Games by Geographic Region/ Country - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 43: European 14-Year Perspective for Toys and Games by Geographic Region/Country - Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)
    • Table 44: European Recent Past, Current & Future Analysis for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 45: European Historic Review for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/ Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 46: European 14-Year Perspective for Toys and Games by Product Type - Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)

4a. FRANCE

  • A. Market Analysis
    • Current and Future Analysis
    • Market Overview
    • Market Snapshots
    • Traditional Toys Witness Promising Sales despite Market Saturation
    • Varying Consumer Cycles Mark the Industry
    • The Retail Scenario
    • Strategic Corporate Developments
  • B. Market Analytics
    • Table 47: French Recent Past, Current & Future Analysis for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 48: French Historic Review for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 49: French 14-Year Perspective for Toys and Games by Product Type - Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)

4b. GERMANY

  • A. Market Analysis
    • Current and Future Analysis
    • Market Overview
    • German Toy Industry Trends in a Nutshell
    • Race between Specialist Stores and Internet Retailing
    • Product Launches
    • Key Player
  • B. Market Analytics
    • Table 50: German Recent Past, Current & Future Analysis for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 51: German Historic Review for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/ Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 52: German 14-Year Perspective for Toys and Games by Product Type - Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)

4c. ITALY

  • A. Market Analysis
    • Current and Future Analysis
    • Market Overview
    • Seasonality Plays a Major Role
    • Consumer Habits and Preferences
    • Traditional Stores Struggle to Maintain Ground
  • B. Market Analytics
    • Table 53: Italian Recent Past, Current & Future Analysis for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 54: Italian Historic Review for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 55: Italian 14-Year Perspective for Toys and Games by Product Type - Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)

4d. THE UNITED KINGDOM

  • A. Market Analysis
    • Current and Future Analysis
    • Market Overview
    • Key Toy Industry Trends in the United Kingdom
    • Dolls Continue to Remain a Favorite
    • WWE Action Figures Wrestling it Out
    • Product Launch
    • Strategic Corporate Developments
  • B. Market Analytics
    • Table 56: UK Recent Past, Current & Future Analysis for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 57: UK Historic Review for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 58: UK 14-Year Perspective for Toys and Games by Product Type - Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)

4e. SPAIN

  • A. Market Analysis
    • Current and Future Analysis
    • Market Overview
    • Factors Influencing the Market
      • Sources of Supply
      • Legislative Issues
      • Consumer Lifestyle
      • Seasonality
      • Evolving Distribution Channels
  • B. Market Analytics
    • Table 59: Spanish Recent Past, Current & Future Analysis for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 60: Spanish Historic Review for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 61: Spanish 14-Year Perspective for Toys and Games by Product Type - Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)

4f. RUSSIA

  • A. Market Analysis
    • Current and Future Analysis
    • Market Overview
  • B. Market Analytics
    • Table 62: Russian Recent Past, Current & Future Analysis for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 63: Russian Historic Review for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 64: Russian 14-Year Perspective for Toys and Games by Product Type - Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)

4g. REST OF EUROPE

  • A. Market Analysis
    • Current and Future Analysis
    • Focus on Select Regional Markets
      • Sweden
      • Market Overview
      • Key Statistics
    • Table 65: Leading Players in the Swedish Toys and Games Market (2017E): Percentage Breakdown of Value Sales for BR Brands, Hasbro, Lego Group, Mattel, Ravensburger and Others (includes corresponding Graph/Chart)
    • Table 66: Swedish Games and Toys Market by Distribution Channel (2017E): Percentage Breakdown of Value Sales for Internet Retailers, Mass Merchandisers, Non-toy Specialty Stores and Specialty Stores (includes corresponding Graph/Chart)
      • Poland
      • Netherlands
    • Product Launch
    • Strategic Corporate Developments
    • Lego Group (Denmark) - A Key Player
  • B. Market Analytics
    • Table 67: Rest of Europe Recent Past, Current & Future Analysis for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/ Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 68: Rest of Europe Historic Review for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 69: Rest of Europe 14-Year Perspective for Toys and Games by Product Type - Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC

  • A. Market Analysis
    • Current and Future Analysis
    • Asia-Pacific - The Fastest Growing Market for Toys and Games
  • B. Market Analytics
    • Table 70: Asia-Pacific Recent Past, Current & Future Analysis for Toys and Games by Geographic Region/Country - China, India, South Korea and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 71: Asia-Pacific Historic Review for Toys and Games by Geographic Region/ Country - China, India, South Korea and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 72: Asia-Pacific 14-Year Perspective for Toys and Games by Geographic Region/Country - Percentage Breakdown of Dollar Sales for China, India, South Korea and Rest of Asia-Pacific Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)
    • Table 73: Asia-Pacific Recent Past, Current & Future Analysis for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 74: Asia-Pacific Historic Review for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 75: Asia-Pacific 14-Year Perspective for Toys and Games by Product Type - Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)

5a. CHINA

  • A. Market Analysis
    • Current and Future Analysis
    • Market Overview
      • Key Market Drivers
    • Rising Disposable Incomes Bode Well for Toy Industry
    • Shift to Sophistication
    • Deficit of Independent Brands: A Major Drawback
    • Opportunities Galore for Educational Toys in China
    • Growing Prominence of Preschool Education Bodes Well for Market
    • Adult Recreation and Entertainment - An Untapped Segment
    • Why Barbie Faltered in the Chinese Toy Market?
    • Traditional Toy Stores Dominate Sales Channels
    • Internet Retailing Gains Momentum
    • Growing Competition between Multinational and Homegrown Companies
    • Table 76: Leading Players in the Chinese Toys and Games Market (2017E): Percentage Breakdown of Value Sales for Alpha Group, Hasbro, Lego Group, Mattel, Shanghai Yagi Playing Cards and Others (includes corresponding Graph/Chart)
    • Focus on Research and Development
    • A Peek into the Distribution Set-Up
    • Chinese Toy Industry Regulatory Regime - An Overview
    • Product Launch
    • Strategic Corporate Development
  • B. Market Analytics
    • Table 77: Chinese Recent Past, Current & Future Analysis for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 78: Chinese Historic Review for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/ Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 79: Chinese 14-Year Perspective for Toys and Games by Product Type - Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)

5b. INDIA

  • A. Market Analysis
    • Current and Future Analysis
    • Outlook
    • Overview
    • Presence of a Large Unorganized Sector, a Blessing in Disguise for Foreign Giants
    • Infant Toys, the Fastest Growing Segment
    • Sky is the Limit for Barbie
      • Indianization of the Barbie: A Key Move
    • Demand for Hand-Crafted Dolls Falls
    • Onset of Online Retailing to Fuel Revenue Growth
    • Rise and Fall of Chinese Toys in the Indian Market
    • Soft Toy Makers Going the Green Way
    • Other Issues and Trends in Brief
      • Foray of International Toy Makers
      • Dumping of Chinese Toys and Games - A Major Concern
      • Price Conscious Consumers Prefer Low Priced Products
    • Competitive Landscape
    • Table 80: Leading Players in the Indian Toys and Games Market (2017E): Percentage Breakdown of Value Sales for Funskool, Mattel, My Baby Excel, Simba Dickie Group and Others (includes corresponding Graph/Chart)
    • Funskool India Ltd. - A Key Player
  • B. Market Analytics
    • Table 81: Indian Recent Past, Current & Future Analysis for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 82: Indian Historic Review for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/ Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 83: Indian 14-Year Perspective for Toys and Games by Product Type - Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)

5c. SOUTH KOREA

  • A. Market Analysis
    • Current and Future Analysis
    • Challengers Brew in the Market
    • Growing Importance of Educational Products
    • Importance of Licensed Products
    • Strategic Corporate Development
  • B. Market Analytics
    • Table 84: South Korean Recent Past, Current & Future Analysis for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 85: South Korean Historic Review for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 86: South Korean 14-Year Perspective for Toys and Games by Product Type - Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)

5d. REST OF ASIA-PACIFIC

  • A. Market Analysis
    • Current and Future Analysis
    • Focus on Select Regional Markets
      • Australia
      • Changing Market Dynamics
      • Growing Demand for Quality Plush Toys
      • Labelling of Toys a Prerequisite
      • Electronic Mixing of Conventional Toys on the Rise
      • New Zealand
      • Consumer Traits
      • Competitive Analysis
      • Marketing Opportunities
      • Taiwan
      • Market Inches Further
    • Product Launches
    • Strategic Corporate Developments
    • Key Players
  • B. Market Analytics
    • Table 87: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 88: Rest of Asia-Pacific Historic Review for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 89: Rest of Asia-Pacific 14-Year Perspective for Toys and Games by Product Type - Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)

6. MIDDLE EAST & AFRICA

  • A. Market Analysis
    • Current and Future Analysis
    • Middle East Market - A Primer
      • Arab Girls Fond of Muslim Dolls
      • Growing Popularity of Educational Toys in Saudi
      • Non-Grocery Retailers Dominate Distribution
      • UAE Emerges as Lucrative Destination for Children's Toys and Games Providers
    • Strategic Corporate Development
  • B. Market Analytics
    • Table 90: Middle East & Africa Recent Past, Current & Future Analysis for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 91: Middle East & Africa Historic Review for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 92: Middle East & Africa 14-Year Perspective for Toys and Games by Product Type - Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)

7. LATIN AMERICA

  • A. Market Analysis
    • Current and Future Analysis
    • Huge Potential Market
    • Highly Fragmented Toy Industry
  • B. Market Analytics
    • Table 93: Latin American Recent Past, Current & Future Analysis for Toys and Games by Geographic Region/Country - Brazil, Mexico, and Rest of Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 94: Latin American Historic Review for Toys and Games by Geographic Region/Country - Brazil, Mexico, and Rest of Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 95: Latin American 14-Year Perspective for Toys and Games by Geographic Region/Country - Percentage Breakdown of Dollar Sales for Brazil, Mexico, and Rest of Latin American Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)
    • Table 96: Latin American Recent Past, Current & Future Analysis for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 97: Latin American Historic Review for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 98: Latin American 14-Year Perspective for Toys and Games by Product Type - Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)

7a. BRAZIL

  • A. Market Analysis
    • Outlook
    • Economic Woes Hamper Growth Prospects
  • B. Market Analytics
    • Table 99: Brazilian Recent Past, Current & Future Analysis for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2016 through 2024 (includes correspondingGraph/Chart)
    • Table 100: Brazilian Historic Review for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 101: Brazilian 14-Year Perspective for Toys and Games by Product Type - Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)

7b. MEXICO

  • A. Market Analysis
    • Outlook
    • New and Innovative Products Drive Growth
    • Toys Imports Hurting Domestic Manufacturers the Most
  • B. Market Analytics
    • Table 102: Mexican Recent Past, Current & Future Analysis for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 103: Mexican Historic Review for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 104: Mexican 14-Year Perspective for Toys and Games by Product Type - Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)

7c. REST OF LATIN AMERICA

  • A. Market Analysis
    • Outlook
    • Overview of Select Regional Markets
      • Argentina
      • Chile
      • Competitive Scenario
  • B. Market Analytics
    • Table 105: Rest of Latin American Recent Past, Current & Future Analysis for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 106: Rest of Latin American Historic Review for Toys and Games by Product Type - Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 107: Rest of Latin American 14-Year Perspective for Toys and Games by Product Type - Percentage Breakdown of Dollar Sales for Games and Puzzles, Infant and Preschool Toys, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys and Games Markets for Years 2011, 2017 and 2024 (includes corresponding Graph/Chart)
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