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市場調査レポート

モバイル広告の世界市場

Mobile Advertising

発行 Global Industry Analysts, Inc. 商品コード 222489
出版日 ページ情報 英文 400 Pages
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モバイル広告の世界市場 Mobile Advertising
出版日: 2014年04月01日 ページ情報: 英文 400 Pages
概要

当レポートはモバイル広告の世界市場について精査しています。提供製品分野別の分析としてメッセージング、検索、および表示に分類して市場分析を行っており、また地域市場別分析としては米国、カナダ、日本、欧州、アジア太平洋、ラテンアメリカ、およびその他の地域に分類して、それぞれ総合的な市場データと詳細な分析とを提供しています。また2013年から2020年に至る期間について年毎の市場見積ならびに市場予測を行っています。ここにはさらに過去7年間の市場分析データを加えています。当レポートはまた、世界の主要企業および注目すべきニッチ企業合わせて179社に及ぶ企業プロファイルを提供しています。

第1章 序論、調査方法および製品定義

第2章 エグゼクティブ・サマリー

  • モバイル広告産業概要
    • モバイル広告概観
    • 現状分析および将来予測
    • アジア太平洋地域が市場を牽引
    • 検索連動型広告が市場の将来性を拡大
    • メッセージング広告は徐々に衰退
    • Googleが世界のモバイル広告市場の先頭を進む
    • モバイル広告市場の成長促進要因
    • 新形式のモバイル広告
    • モバイル広告市場の課題
    • モバイル広告市場の成長を阻害する要因
  • 市場ダイナミクス
    • ユーザー・エンゲージメント: 市場の焦点
    • マルチメディア・モバイル広告の将来性
    • iPadがモバイル広告市場を革新
    • 指標測定と分析データが得られることがモバイル広告の成功を推進
    • 技術の進歩が市場成長を後押し
    • プログラマティック・バイイングおよびセリング - 新たな成長分野
    • 重要市場統計データ
  • サービス概要
    • モバイル広告の成功: 主な決定要素
    • モバイル広告バリューチェーン
    • モバイル広告の各種型式
      • モバイルメッセージング
      • モバイルTV
      • モバイルWeb
    • モバイル広告の利点
    • モバイル広告ガイドライン
  • 新サービス/サービス開発
  • 最近の業界動向
  • 主要企業プロファイル
    • 4INFO, Inc. (米国)
    • Apple, Inc. (米国)
    • Amobee, Inc. (米国)
    • AOL Advertising, Inc (米国)
    • Conversant, Inc. (米国)
    • Facebook, Inc. (米国)
    • Google, Inc. (米国)
    • AdMob Google, Inc. (米国)
    • Google AdSense (米国)
    • InMobi (インド)
    • Medio Systems, Inc. (米国)
    • Microsoft Corporation (米国)
    • Millennial Media (米国)
    • Jumptap, Inc. (米国)
    • Pandora Media, Inc. (米国)
    • Radiate Media (米国)
    • Rhythm NewMedia, Inc. (米国)
    • Twitter, Inc. (米国)
    • Velti PLC (英国)
    • Yahoo! Inc. (米国)
  • 世界市場の全体像
    • 地域市場別市場分析および将来予測
    • 製品分野別市場分析および将来予測

第3章 地域市場詳細

  • 米国
    • 市場分析
    • 市場予測
  • カナダ
  • 日本
  • 欧州
    • フランス
    • ドイツ
    • イタリア
    • 英国
    • スペイン
    • ロシア
    • その他の欧州諸国
  • アジア太平洋地域
    • オーストラリア
    • 中国
    • インド
    • 韓国
    • その他のアジア太平洋諸国
  • ラテンアメリカ
    • アルゼンチン
    • ブラジル
    • メキシコ
    • 他のラテンアメリカ諸国
  • その他の地域

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目次
Product Code: MCP-6152

This report analyzes the worldwide markets for Mobile Advertising in US$ Thousands by the following Product Segments: Messaging, Search, and Display. The report provides separate comprehensive analytics for the US, Canada, Japan Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2013 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 179 companies including many key and niche players such as -

4INFO, Inc.
Apple, Inc.
Amobee, Inc.
AOL Advertising, Inc.
Conversant, Inc.

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

  • Study Reliability and Reporting Limitations
  • Disclaimers
  • Data Interpretation & Reporting Level
    • Quantitative Techniques & Analytics
  • Product Definitions and Scope of Study

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW

  • Prelude
  • Mobile Advertising - In a Nutshell
  • Current and Future Analysis
  • Asia-Pacific Steers the Momentum
  • Search Advertising to Expand the Market Potential
  • Messaging Advertising Sees Dwindling Fortunes
  • Mobile's Influence on Consumer Lifestyle Enthuses Brands
  • Google Leads World Mobile Ad Market
  • Android Invades Mobile Space
    • Table 1: Leading Players in the Global Mobile Internet Ad Market (2013): Percentage Share Breakdown of Revenues by Company (includes corresponding Graph/Chart)
  • Factors Driving Growth in Mobile Advertisement Market
  • Personalized Nature of Advertising
  • High Penetration of Smartphones
    • Table 2: World Smartphone Penetration for Select Countries (as a Percentage of Mobile Phone Users): 2013 (includes corresponding Graph/Chart)
    • Table 3: Global Market for Smartphones (2013 & 2018): Breakdown of Sales in Million Units by Geographic Region/Country (includes corresponding Graph/Chart)
    • Table 4: Global Smartphones Market - Leading Countries Ranked by CAGR for 2013-2018: Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, UK, and US (includes corresponding Graph/Chart)
  • Expansion of Mobile Internet and 3G/4G Technologies
    • Table 5: Worldwide Mobile Data Traffic by Device Type (2013, 2015 & 2018) - Percentage Share Breakdown of Monthly Data Traffic Volume for Laptops, Non-Smartphones, Smartphones, Tablets, and Others (includes corresponding Graph/Chart)
    • Table 6: Worldwide Mobile Data Traffic by Application (2013, 2015 & 2018) - Percentage Share Breakdown of Monthly Data Traffic Volume for Data, File Sharing , M2M, and Video (includes corresponding Graph/Chart)
    • Table 7: Worldwide Mobile Networks (2013 & 2018): Percentage Share Breakdown of Number of Connections by Type of Network Technology (includes corresponding Graph/Chart)
  • Infiltration of Social Networks
  • Opt-in Advertising: Giving Consumer the Choice
  • The Benefit of Frequency Cap
  • Custom Targeting
  • Favorable Response Rates & Instant Feedback
  • Value for Money
  • New Forms of Mobile Advertising
  • Challenges Facing Mobile Ad Market
  • Factor Restraining Growth in Mobile Advertising Market
  • Mobile Advertising Seeks to Resolve Technical Hurdles
  • Click Fraud - The Negative Aspect of Mobile Advertising
  • Conflict of Interest in Pay-per-Click Model
  • Concerns over Data Protection and Privacy
  • Impact of 2007-2009 Recession in Retrospect

2. MARKET DYNAMICS

  • User Engagement: The Focal Point
  • Hardware-Related Developments: Major Influence on Mobile Ad Market Dynamics
  • New-Age Advertisements to Fuel Mobile Marketing Space
  • The Potential of Multimedia Mobile Marketing
  • Mobile Video Ads Surpass Online Video Ads
  • Singular Focus - Boon for Mobile Video Ads
  • Less Distraction
  • Not Limited to Peak Hours
  • Mobile Video Ad Applications Engage Users
  • Easier Frequency Management
  • iPad: Transforming the Mobile Advertising Marketplace
  • Metrics and Analytics Support Drives Mobile Marketing Success
  • Increase in Mobile Local Advertising
  • Telecom Operators to Gain from Mobile Advertising
  • Responsive Site Design to Influence Web-Traffic
  • Technological Advancements Drive Growth
  • NFC - Another Smart Approach
  • RTB - Adding Dynamism to Mobile Advertising
  • Geo-fencing - The New Buzzword for Brand Promotion
  • Economical Price Plans Promote Mobile Content
  • Mobile TV holds Bright Prospects in Mobile Advertising
  • Mobile Advertising to Provide Gains to Ringtone Vendors
  • Programmatic Buying & Selling - The New Growth Area
  • Retailers Rely on Mobile
  • ROPO and Show-Rooming - Derivatives of Mobile Proliferation
  • Select Key Statistical Data
    • Table 8: Global Mobile Ad Market (2013): Percentage Share Breakdown of Spending by Segment (includes corresponding Graph/Chart)
    • Table 9: Global Mobile Ad Market (2013): Percentage Share Breakdown of Target Audience by Age Group (includes corresponding Graph/Chart)
    • Table 10: Global Mobile Ad Market (2013): Percentage Share Breakdown of Target Audience by Gender (includes corresponding Graph/Chart)
    • Table 11: Global Mobile Ad Market (2013): Percentage Share Breakdown of Mobile Ad Spending by Platform (includes corresponding Graph/Chart)
    • Table 12: Global Mobile Ad Market (2013): Spending in US$ Per Mobile Internet User by Country (includes corresponding Graph/Chart)
    • Table 13: Global Digital Ad Market (2013): Spending in US$ Per Internet User by Country (includes corresponding Graph/Chart)

3. SERVICE OVERVIEW

  • Definition
  • Success of Mobile Advertising: Key Determinant Factors
  • Mobile Advertising Value Chain
  • Mobile Advertising Formats
  • Mobile Messaging
    • SMS
    • MMS
      • Types of MMS Advertising Units
  • Mobile TV
  • Mobile Web
    • Types of Mobile Web Ad Units
    • Mobile Internet Advertising Vs Mobile Marketing
  • Advantages of Mobile Advertising
  • Mobile Vs Traditional Advertising Channels
  • Mobile Advertising Guidelines

4. PRODUCT LAUNCHES/DEVELOPMENTS

  • Appsfire to Launch Sashimi
  • Opera Mediaworks Unveils AdMarvel for Ad Networks and OMAX 2.0
  • Millennial Media Upgrades Millennial Media Exchange
  • TXTImpact Introduces Multi-Media Marketing and Messaging Service
  • Tumblr Unveils Mobile Ads
  • Nuance Launches Voice Ads
  • Amobee Unveils New Pulse 3D Mobile Advertising Platform
  • UberMedia Releases New UberAds Product
  • Mogreet Unveils New Self-Service Messaging Platform
  • Silverpop™ Introduces New Capabilities in Mobile Messaging
  • Beachfront Unveils New Platform for Mobile Video Ad Mediation
  • Adquant Introduces Mobile Advertising Upgrades
  • LiquidM Unveils Mobile Advertising Management Platform
  • Applifier Introduces Everplay GameAds
  • Placecast Introduces PlaceAd
  • Millennial Media Introduces Omni Measurement Solutions
  • StartMeApp Introduces adSmart Express
  • Catalina Launches New Mobile Ad Platform
  • EQ Works Launches Hercules
  • Ayuda Introduces Alto - a Standalone Online Portal for Advertisers
  • KissMyAds Unveils Three Innovative Mobile Advertisement Platforms
  • IPC Media Launches New Mobile Advertising Products
  • AdSpruce Launches Native Ads Server
  • Eureka Unveils Eureka App for Mobile Devices
  • Telefonica Introduces Novel Mobile Idle-Screen Marketing Solution
  • Acision Launches RCS Service as Hosted Solution Over Acision Cloud Environment
  • Symsoft Releases New Platform for Multi-Media Messaging
  • Opera Unveils Opera Mediaworks for Advertising Purpose
  • Cellad Unveils Launches New Smartphone App
  • Velti Introduces New AD Network
  • Skype Launches Rich Media Mobile Ad App for iPhone
  • InMobi Launches App Galleries and Custom Ads
  • Vserv.mobi Unveils New Mobile Advertising Platform
  • EGG Launches a Series of Interactive Mobile Advertising Platforms
  • SMS.com.my Introduces Corporate Bulk SMS Service
  • Adtile Launches RRT Mobile Advertising Platform
  • Ace Metrix Unveils Ace Metrix MOBILE HD 2.0
  • LifeStreet to Launch RevJet
  • SupersonicAds Launches Ultra for Mobile
  • Bunndle Launches Mobile App Ad Network for iOS
  • CIAmedia Introduces Patented Call-Triggered Advertising Solution
  • ISIGN Launches SPDK for QSRs
  • Rhythm Unveils LivePods
  • Kontera Launches Unique PageLift Opener and Mobile Dynamic Content Technologies
  • ExactTarget Unveils MobileConnect
  • ECDC Unveils New StudentConnect Mobile Advertising Platform
  • Sprint Releases Pinsight Media+™ Advertising Service
  • iMobiTrax Unveils Click Filtering Features for Mobile Advertisers
  • Pontiflex Unveils New Mobile Advertising Platform with Spanish-Language Capabilities
  • Jivox Unveils New Interactive Ad Insertion Service for Mobile HLS
  • Sense Networks Launches AudienceSense and AdMatch
  • Clickatell Unveils CMCM Platform
  • iVision Mobile Rolls Out Inbound MMS
  • Medialets Releases Medialets Private Marketplace
  • YouTube Introduces Skippable Mobile Video ADs
  • Metaresolver Announces Data-Powered Mobile Advertising Platform
  • O2 Media Announces Cloud-Based SMS Service for SMEs
  • Mojiva Rolls Out Mojiva Tab
  • ASATSU-DK Launches "Mobile DADA"
  • Mobext Unveils Automated Mobile Messaging Service
  • Vodafone Unveils Vodafone Select
  • Adfonic Unveils Integrated Mobile Video Advertising
  • Vuclip Unveils Vuclip Click2Vid
  • Httpool Introduces AdPlatform
  • Bharti Airtel Introduces Mobile Advertising Service
  • MTS Announces MTS mAd
  • Etisalat Unveils New Mobile Advertising in Nigeria

5. RECENT INDUSTRY ACTIVITY

  • Velti Divests Certain Businesses to Blackstone's GSO Capital Partners
  • Idea Cellular Teams Up with Flytxt
  • ValueClick Renames itself as Conversant
  • Conversant Takes Over SET Media
  • Twitter Takes Over MoPub
  • Millennial Takes Over Jumptap
  • Facebook Takes Over Onavo
  • Blinkx Acquires Rhythm
  • 4INFO Inks Partnership Agreement with Acxiom
  • Airpush Takes Over Hubbl
  • Augme Technologies Divests Non-Core Division
  • Phunware Takes Over TapIt Media Group
  • RedMas Merges with Adsmovil
  • SHIFT Enters into Partnership with Gradient X
  • Celtra Signs Strategic Agreement with DDB Chicago
  • Linkable Networks and 4INFO Ink a Partnership Agreement
  • Tapjoy and Celtra Sign a Rich Media Partnership Agreement
  • Omnicom Media Group Enters into Strategic Partnership with Celtra
  • JUICE Mobile and Nuance Communications Launch Voice-enabled Mobile Advertising Solution
  • Publicis to Merge with Omnicom
  • Sprint Forms Partnership with Telefonica
  • MEC UK and InMobi Enter into Partnership
  • Nuance Enters into a Partnership with Widespace
  • PMG Acquires Ability
  • Adello and HStreaming Merge
  • CellAd and World Global Network Form a JV
  • ValueFirst Acquires clk2c.com
  • Fairfax Media Partners with InMobi for Mobile Advertising Solutions
  • Millennial Media Teams Up with Hipcricket
  • Retailigence and Mojiva Enter into a Partnership
  • Mediahub/Mullen Enters into an Agreement with Millennial Media
  • Swrve Merges with MobileAppTracking of HasOffers
  • ePrize Acquires Cellit
  • Videology Takes Over Collider Media
  • VivaKi Enters into Agreement with Medialets
  • InSequent Acquires 4Mads Adtech Startup
  • Telenav Acquires Mobile Ad Company ThinkNear
  • Rubicon Project Acquires Mobile Ad Tech Mobsmith
  • Call Genie Acquires VoodooVox
  • Monster Offers Enters into an Advertising Agreement with Ad Shark
  • Media Mind Enters into an Agreement with ScientiaMobile
  • MediaMath Acquires Tap.Me
  • Amobee Takes Over AdJitsu
  • Voice Assist Inks a Partnership Agreement with Augme
  • AccuWeather and Amobee Enter into an Exclusive Partnership
  • Tagga Enters into a Partnership with airG
  • GREE Advertising Teams Up with MobPartner
  • madvertise Acquires Mobilike
  • Networkplay Acquires Mobile Ad Network Seventynine
  • InMobi and MoSync Sign a Partnership Agreement
  • Hi-Media Group Takes Over Adtriple
  • Opera Software Takes Over 4th Screen Advertising and Mobile Theory
  • Velti Acquires CASEE
  • Komli Mobile and YOOSE Enter into Sales Partnership
  • Hungama Digital Media Entertainment Enters into Partnership with Adsmobi
  • Affle Forms Partnership with Yahoo! India
  • ValueFirst Takes Over mGinger
  • SingTel Acquires Mobile Ad Company Amobee
  • InMobi to Team Up with Mi9
  • InMobi Forms Partnership Agreement with detikcom
  • Clash Media Mobile Inks a Licensing Agreement with StrikeAd

6. FOCUS ON SELECT PLAYERS

  • 4INFO, Inc. (US)
  • Apple, Inc. (US)
  • Amobee, Inc. (US)
  • AOL Advertising, Inc (US)
  • Conversant, Inc. (US)
  • Facebook, Inc. (US)
  • Google, Inc. (US)
  • AdMob Google, Inc. (US)
  • Google AdSense (US)
  • InMobi (India)
  • Medio Systems, Inc. (US)
  • Microsoft Corporation (US)
  • Millennial Media (US)
  • Jumptap, Inc. (US)
  • Pandora Media, Inc. (US)
  • Radiate Media (US)
  • Rhythm NewMedia, Inc. (US)
  • Twitter, Inc. (US)
  • Velti PLC (UK)
  • Yahoo! Inc. (US)

7. GLOBAL MARKET PERSPECTIVE

    • Table 14: World Recent Past, Current & Future Analysis for Mobile Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 15: World Historic Review for Mobile Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 16: World 15-Year Perspective for Mobile Advertising by Geographic Region - Percentage Breakdown of Annual Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)
    • Table 17: World Recent Past, Current & Future Analysis for Messaging-Based Mobile Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 18: World Historic Review for Messaging-Based Mobile Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 19: World 15-Year Perspective for Messaging- Based Mobile Advertising by Geographic Region - Percentage Breakdown of Annual Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)
    • Table 20: World Recent Past, Current & Future Analysis for Search-Based Mobile Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 21: World Historic Review for Search-Based Mobile Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 22: World 15-Year Perspective for Search-Based Mobile Advertising by Geographic Region - Percentage Breakdown of Annual Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)
    • Table 23: World Recent Past, Current & Future Analysis for Display-Based Mobile Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 24: World Historic Review for Display-Based Mobile Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 25: World 15-Year Perspective for Display-Based Mobile Advertising by Geographic Region - Percentage Breakdown of Annual Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES

  • A. Market Analysis
    • Current & Future Analysis
    • Tiny Screen...Huge Potential
      • Snapshots
    • Factors Driving the Growth of Mobile Advertisements
    • Factors Restraining the Growth of Mobile Advertisements
    • Market Dynamics
      • Advanced Mobile Devices Foster Growth in Mobile Advertising Market
      • Rising Popularity of Smartphones
      • Mobile Advertisement to Expand its Share in Digital Ad Spending
    • Table 26: US Mobile Ad Market (2010-2014): Spending as a Proportion of Total Digital Ad Spending (includes corresponding Graph/Chart)
      • Mobile Display Advertising on the Rise
      • Mobile Ads Surpass Browser-Based Standard Banner Ads
      • Local Mobile Ads Find Favor
    • Advanced Mobile Technology to Promote Growth
    • Key Statistical Data
    • Table 27: US Mobile Ad Market (2013): Percentage Share Breakdown of Number of Ads by Segment (includes corresponding Graph/Chart)
    • Table 28: Leading Mobile Apps in the US Mobile Ad Market (2013): Percentage Share Breakdown of Number of Ads (includes corresponding Graph/Chart)
    • Table 29: Leading Players in the US Mobile Internet Ad Market (2013): Percentage Share Breakdown of Revenues by Company (includes corresponding Graph/Chart)
    • Table 30: Leading Players in the US Mobile Internet Search Ad Market (2013): Percentage Share Breakdown of Revenues by Company (includes corresponding Graph/Chart)
    • Table 31: Leading Players in the US Mobile Internet Display Ad Market (2013): Percentage Share Breakdown of Revenues by Company (includes corresponding Graph/Chart)
    • Product Launches
    • Strategic Corporate Developments
    • Key Players
  • B. Market Analytics
    • Table 32: US Recent Past, Current & Future Analysis for Mobile Advertising by Format - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 33: US Historic Review for Mobile Advertising by Format - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 34: US 15-Year Perspective for Mobile Advertising by Format - Percentage Breakdown of Annual Revenues for Messaging, Search, and Display Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

2. CANADA

  • A. Market Analysis
    • Current & Future Analysis
    • Mobile Extends New Opportunity for Canadian Advertisers
    • Table 35: Canadian Mobile Ad Market (2010-2014): Spending as a Proportion of Total Digital Ad Spending (includes corresponding Graph/Chart)
      • Incentive-Based Advertising to Grow
    • Challenges Confronting Mobile Advertising in Canada
    • Product Launch
    • Strategic Corporate Developments
  • B. Market Analytics
    • Table 36: Canadian Recent Past, Current & Future Analysis for Mobile Advertising by Format - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 37: Canadian Historic Review for Mobile Advertising by Format - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 38: Canadian 15-Year Perspective for Mobile Advertising by Format - Percentage Breakdown of Annual Revenues for Messaging, Search, and Display Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

3. JAPAN

  • A. Market Analysis
    • Current & Future Analysis
    • Table 39: Japanese Mobile Ad Market (2010-2014): Spending as a Proportion of Total Digital Ad Spending (includes corresponding Graph/Chart)
    • Market Overview
    • Smooth Way Ahead for Mobile Advertising
    • Product Launch
    • Strategic Corporate Development
  • B. Market Analytics
    • Table 40: Japanese Recent Past, Current & Future Analysis for Mobile Advertising by Format - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 41: Japanese Historic Review for Mobile Advertising by Format - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 42: Japanese 15-Year Perspective for Mobile Advertising by Format - Percentage Breakdown of Annual Revenues for Messaging, Search, and Display Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

4. EUROPE

  • A. Market Analysis
    • Current & Future Analysis
    • Overview
    • Europe Sees Rise in Mobile Ad Spending as a Proportion of Digital Ad Spending
    • Table 43: European Mobile Ad Market (2010-2014): Spending as a Proportion of Total Digital Ad Spending by Select Country (includes corresponding Graph/Chart)
    • Factors Driving the Growth of Mobile Advertisements
    • Factors Restraining the Growth of Mobile Advertisements
    • Market Dynamics
      • Banner Advertising: The Largest Revenue Generator
      • Advanced Formats and New Technologies Pull Growth
      • Western Europe Exhibits Higher Growth Prospects
    • Strategic Corporate Development
  • B. Market Analytics
    • Table 44: European Recent Past, Current & Future Analysis for Mobile Advertising by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 45: European Recent Past, Current & Future Analysis for Mobile Advertising by Format - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 46: European Historic Review for Mobile Advertising by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 47: European Historic Review for Mobile Advertising by Format - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 48: European 15-Year Perspective for Mobile Advertising by Geographic Region - Percentage Breakdown of Annual Revenues for France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)
    • Table 49: European 15-Year Perspective for Mobile Advertising by Format - Percentage Breakdown of Annual Revenues for Messaging, Search, and Display Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

4a. FRANCE

  • A. Market Analysis
    • Current & Future Analysis
    • Significant Mobile Ownership Fails to Surge Mobile Advertising Market
    • Technology Improvements - A Must for Advances in the Market
    • Strategic Corporate Development
  • B. Market Analytics
    • Table 50: French Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 51: French Historic Review for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)

4b. GERMANY

  • A. Market Analysis
    • Current & Future Analysis
    • A Peek into German Mobile Market Dynamics
    • Table 52: German Smartphone Market (2013): Percentage Breakdown of User Base by Smartphone Operating System (includes corresponding Graph/Chart)
    • Table 53: Internet Usage in Germany (2013): Percentage Breakdown of Browser-Based Web-Page Views by Type of Device (includes corresponding Graph/Chart)
    • Smartphones to Drive Mobile Internet Use and Ad Spending
    • Major Users of Mobile Advertising
    • Product Launch
    • Strategic Corporate Developments
  • B. Market Analytics
    • Table 54: German Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 55: German Historic Review for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)

4c. ITALY

  • Market Analysis
    • Table 56: Italian Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 57: Italian Historic Review for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)

4d. THE UNITED KINGDOM

  • A. Market Analysis
    • Current & Future Analysis
    • Mobile Emerges as a Key Marketing Channel for Brands
    • Mobile Ad Market Withstands Recession
    • Smartphone Users Prop Up Mobile Ad Investments
    • Growing Tablet Penetration Extends New Opportunity
    • Mobile Advertisers Leverage Metrics Measurement System
    • Ring Tone Vendors Focus on Mobile Advertisement
    • Mobile Internet Advertising Gains Popularity
    • Product Launches
    • Strategic Corporate Developments
    • Velti, Plc - A Key Player
  • B. Market Analytics
    • Table 58: UK Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 59: UK Historic Review for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)

4e. SPAIN

  • A. Market Analysis
    • Current & Future Analysis
    • Product Launches
    • Strategic Corporate Development
  • B. Market Analytics
    • Table 60: Spanish Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 61: Spanish Historic Review for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)

4f. RUSSIA

  • Market Analysis
    • Table 62: Russian Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 63: Russian Historic Review for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)

4g. REST OF EUROPE

  • A. Market Analysis
    • Current & Future Analysis
    • Product Launches
    • Strategic Corporate Developments
  • B. Market Analytics
    • Table 64: Rest of Europe Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 65: Rest of Europe Historic Review for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC

  • A. Market Analysis
    • Current & Future Analysis
    • Overview
    • Rising Penetration of Mobile Devices
      • Rising Use of Smartphones
      • Market Snapshots
    • Mobile Advertising: A High Growth Market
    • Table 66: Asia-Pacific Mobile Ad Market (2010- 2014): Spending as a Proportion of Total Digital Ad Spending by Select Country (includes corresponding Graph/Chart)
      • A Highly Diverse Market
    • Robust Rise in Mobile Internet User Base
    • Table 67: Mobile Internet Users in Select Asian Countries (2011) (includes corresponding Graph/Chart)
    • Table 68: Average Number of Page Impressions Per User Per Day on the Internet for Select Asian Countries (includes corresponding Graph/Chart)
    • Challenges for Mobile Advertising
    • Market Dynamics
      • Strong Growth for South East Asian Markets
      • Text Messaging Continues to Retain Significance in Mobile Marketing
    • Mobile Search Holds Maximum Popularity
    • Mobile Videos: Potential for Growth
    • Prospects for Mobile TV Advertising
    • Embedded Advertisements and "App-vertising" on the Rise
    • Smarter Advertisements for Smartphones
    • Companies Increasingly Promoting Mobile Advertising
  • B. Market Analytics
    • Table 69: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Advertising by Geographic Region - Australia, China, India, South Korea, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 70: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Advertising by Format - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 71: Asia-Pacific Historic Review for Mobile Advertising by Geographic Region - Australia, China, India, South Korea, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 72: Asia-Pacific Historic Review for Mobile Advertising by Format - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 73: Asia-Pacific 15-Year Perspective for Mobile Advertising by Geographic Region - Percentage Breakdown of Annual Revenues for Australia, China, India, South Korea, and Rest of Asia-Pacific Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)
    • Table 74: Asia-Pacific 15-Year Perspective for Mobile Advertising by Format - Percentage Breakdown of Annual Revenues for Messaging, Search, and Display Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

5a. AUSTRALIA

  • A. Market Analysis
    • Current & Future Analysis
    • Mobile Emerges as the Fastest Online Advertising Media Channel
    • Mobile Advertisement to Gain Momentum
    • Smartphones to Change Low Receptivity Trend in the Mobile Space
  • B. Market Analytics
    • Table 75: Australian Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 76: Australian Historic Review for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)

5b. CHINA

  • A. Market Analysis
    • Current & Future Analysis
    • A Rapidly Expanding Market
    • Brief Overview of the Sector
    • Growth Drivers of Mobile Advertisement
    • Factors Restraining the Growth of Mobile Advertisement Market
    • Market Dynamics
      • Mobile Internet Sees Faster Growth
    • Table 77: Number of Mobile Internet Users in China for the Years 2009 through 2013 (In Million) (includes corresponding Graph/Chart)
      • Internet-Based Digital Services Find Popularity Among Mobile Users
      • Mobile Television Witnessing Rapid Growth
      • Baidu and Google Conflict for Mobile Search Market Share
    • Product Launch
    • Strategic Corporate Development
  • B. Market Analytics
    • Table 78: Chinese Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 79: Chinese Historic Review for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)

5c. INDIA

  • A. Market Analysis
    • Current & Future Analysis
    • The Fastest Growing Mobile Market
    • Mobile Advertising: Benefiting from Rising Mobile Phone Penetration
    • Market Dynamics
      • 3G Boosts Mobile Advertising Market
      • Sustained Growth for SMS Advertising
      • Marketers Seeking Innovative Approaches
      • Rural Penetration of Mobile Phones to Boost Mobile Advertising
      • SMBs Keep an Eye on Mobile Ad Vertical
      • Traditional Media Still Lead the Market
    • Table 80: Indian Mobile Ad Market (2013): Percentage Share Breakdown of Ad Impressions by Device Type (includes corresponding Graph/Chart)
    • Table 81: Indian Mobile Ad Market (2013): Percentage Share Breakdown of Ad Impressions by Device Brand (includes corresponding Graph/Chart)
    • Table 82: Indian Mobile Ad Market (2013): Percentage Share Breakdown of Ad Impressions by Mobile OS (includes corresponding Graph/Chart)
    • Product Launches
    • Strategic Corporate Developments
    • InMobi - A Major India-based Mobile Advertising Company
  • B. Market Analytics
    • Table 83: Indian Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 84: Indian Historic Review for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)

5d. SOUTH KOREA

  • A. Market Analysis
    • Current & Future Analysis
    • Mobile Advertising on the Rise
    • High Growth of Mobile Internet Penetration to Benefit Mobile Advertisers
    • Table 85: South Korean Mobile Market (2011-2016): Percentage Share Breakdown of Internet Users as a Proportion of Mobile Users and Total Population (includes corresponding Graph/Chart)
  • B. Market Analytics
    • Table 86: South Korean Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 87: South Korean Historic Review for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)

5e. REST OF ASIA-PACIFIC

  • A. Market Analysis
    • Current & Future Analysis
    • Review of Select Markets
      • Malaysia
      • Singapore
    • Product Launches
    • Strategic Corporate Developments
  • B. Market Analytics
    • Table 88: Rest of Asia Pacific Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 89: Rest of Asia Pacific Historic Review for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)

6. LATIN AMERICA

  • A. Market Analysis
    • Current & Future Analysis
    • Latin America Sees Growth in Mobile Advertising
    • Table 90: Latin American Mobile Ad Market (2013): Percentage Share Breakdown of Ad Impressions by Device Type (includes corresponding Graph/Chart)
    • Table 91: Latin American Smartphones Market (2013): Penetration Growth Rate by Country (includes corresponding Graph/Chart)
    • Table 92: Latin American Mobile Ad Market (2010-2014): Spending as a Proportion of Total Digital Ad Spending by Select Country (includes corresponding Graph/Chart)
  • B. Market Analytics
    • Table 93: Latin American Recent Past, Current & Future Analysis for Mobile Advertising by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 94: Latin American Recent Past, Current & Future Analysis for Mobile Advertising by Format - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 95: Latin American Historic Review for Mobile Advertising by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 96: Latin American Historic Review for Mobile Advertising by Format - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 97: Latin American 15-Year Perspective for Mobile Advertising by Geographic Region - Percentage Breakdown of Annual Revenues for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)
    • Table 98: Latin American 15-Year Perspective for Mobile Advertising by Format - Percentage Breakdown of Annual Revenues for Messaging, Search, and Display Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

6a. ARGENTINA

  • A. Market Analysis
    • Current & Future Analysis
    • Android Leads the Mobile Market
    • Table 99: Argentinean Mobile Market (2013): Percentage Share Breakdown of Device Population by Operating System (includes corresponding Graph/Chart)
  • B. Market Analytics
    • Table 100: Argentinean Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 101: Argentinean Historic Review for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)

6b. BRAZIL

  • A. Market Analysis
    • Current & Future Analysis
    • Android Devices Give Lead to Mobile Advertising
    • Table 102: Brazilian Mobile Market (2013): Percentage Share Breakdown of Device Population by Operating System (includes corresponding Graph/Chart)
  • B. Market Analytics
    • Table 103: Brazilian Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 104: Brazilian Historic Review for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)

6c. MEXICO

  • A. Market Analysis
    • Current & Future Analysis
    • Higher Smartphone Penetration to Benefit Advertisers
    • Table 105: Mexican Mobile Ad Market (2013): Percentage Share Breakdown of Ad Impressions by Device Type (includes corresponding Graph/Chart)
    • Table 106: Mexican Mobile Market (2013): Percentage Share Breakdown of Device Population by Operating System (includes corresponding Graph/Chart)
  • B. Market Analytics
    • Table 107: Mexican Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 108: Mexican Historic Review for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)

6d. REST OF LATIN AMERICA

  • Market Analysis
    • Table 109: Rest of Latin America Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 110: Rest of Latin America Historic Review for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)

7. REST OF WORLD

  • A. Market Analysis
    • Current & Future Analysis
    • Review of Select Markets
      • Israel
      • South Africa
    • Opportunities and Challenges
    • Lack of Local Publishers: A Missed Opportunity
    • Increase in the Introduction of Innovative Features
    • UGC Segment Expands
    • Product Launch
  • B. Market Analytics
    • Table 111: Rest of World Recent Past, Current & Future Analysis for Mobile Advertising by Format - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart)
    • Table 112: Rest of World Historic Review for Mobile Advertising by Format - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart)
    • Table 113: Rest of World 15-Year Perspective for Mobile Advertising by Format - Percentage Breakdown of Annual Revenues for Messaging, Search, and Display Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

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