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リターゲティングソフトウェアの世界市場

Retargeting Software

出版日
ページ情報
英文 158 Pages
納期
即日から翌営業日
適宜更新あり
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=148.47円
リターゲティングソフトウェアの世界市場
出版日: 2025年07月09日
発行: Global Industry Analysts, Inc.
ページ情報: 英文 158 Pages
納期: 即日から翌営業日
GIIご利用のメリット
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  • 概要
  • 目次
概要

リターゲティングソフトウェアの世界市場は2030年までに53億米ドルに到達

2024年に26億米ドルと推定されるリターゲティングソフトウェアの世界市場は、2024年から2030年にかけてCAGR 12.9%で成長し、2030年には53億米ドルに達すると予測されます。本レポートで分析したセグメントの1つであるクラウドは、CAGR13.1％を記録し、分析期間終了時には48億米ドルに達すると予測されます。オンプレミスセグメントの成長率は、分析期間中CAGR 11.4%と推定されます。

米国市場は7億730万米ドルと推定、中国はCAGR12.4％で成長予測

米国のリターゲティングソフトウェア市場は、2024年に7億730万米ドルと推定されます。世界第2位の経済大国である中国は、2030年までに8億2,450万米ドルの市場規模に達すると予測され、分析期間2024-2030年のCAGRは12.4%です。その他の注目すべき地域別市場としては、日本とカナダがあり、分析期間中のCAGRはそれぞれ11.4％と10.8％と予測されています。欧州では、ドイツがCAGR約9.3%で成長すると予測されています。

世界のリターゲティングソフトウェア市場- 主要動向と市場促進要因を探る

リターゲティングソフトウェアがデジタル広告の効率を最大化するために不可欠な理由とは？

リターゲティングソフトウェアは、デジタル広告戦略を強化し、投資収益率（ROI）の最大化を目指す企業にとって、極めて重要なツールとなっています。しかし、リターゲティングソフトウェアが今日のマーケティングにおいて重要なのは、一体なぜなのでしょうか？リターゲティングソフトウェアを使えば、ウェブサイトやモバイルアプリケーションを利用したもの、コンバージョンに至らなかったユーザーに対して、ターゲットを絞った広告を表示することができます。ソーシャルメディア、検索エンジン、ディスプレイネットワークなど、さまざまなプラットフォームでパーソナライズされた広告をユーザーに配信することで、リターゲティングソフトウェアは企業のトップオブマインドを維持し、潜在顧客の購買意欲を高めることができます。興味のあるユーザーに再び興味を持ってもらうことで、コンバージョン率が大幅に向上し、デジタルマーケティングキャンペーン全体の効果が高まります。

リターゲティングソフトウェアの需要が急増しているのは、自社サイトを訪問したユーザーの意図を活用することの重要性を企業が認識しているためです。消費者は購買の意思決定をする前に、しばしば広範な調査を行うため、リターゲティングによって、ブランドはこれらのリードを長期にわたって育成することができます。ユーザーが閲覧した商品を思い出させたり、期間限定のオファーで緊急性を加えたりすることで、リターゲティングは潜在顧客を効果的に販売ファネルに戻すことができます。さらに、eコマースの台頭とデジタルマーケットにおける競合の増加により、潜在的な購入者を獲得し、転換させるための効果的なリターゲティング戦略の必要性が高まっています。企業が広告予算を最適化し、顧客獲得を向上させようと努力する中で、リターゲティングソフトウェアはデジタルマーケティングのツールキットに欠かせない要素になりつつあります。

技術の進歩は、リターゲティングソフトウェアの機能をどのように高めているのでしょうか？

リターゲティングソフトウェア市場は、ソリューションの機能と効果を向上させる大きな技術的進歩を目の当たりにしてきました。しかし、これらの開発を促進する主なイノベーションとは何でしょうか？最もインパクトのある進歩の一つは、人工知能（AI）と機械学習（ML）のリターゲティングプラットフォームへの統合です。AIアルゴリズムは、ユーザーの行動、嗜好、購買パターンに関する膨大なデータを分析し、リターゲティングキャンペーンを動的に最適化することができます。広告を配信する最適なタイミング、最も効果的な広告クリエイティブ、適切なオーディエンスセグメントを特定することで、AIを搭載したリターゲティングソフトウェアは広告パフォーマンスを大幅に向上させ、コンバージョン率を高めることができます。このようなデータ主導の最適化により、企業は広告費の効率を最大限に高めることができます。

もう一つの重要なイノベーションは、クロスチャネル・リターゲティング機能の台頭です。最新のリターゲティングソフトウェアは、ソーシャルメディア、Eメール、検索エンジン、ディスプレイネットワークなど、さまざまなプラットフォームでユーザーを取り込むことを可能にします。このマルチチャネルアプローチにより、ブランドは価値提案を強化し、ユーザーを自社サイトに呼び戻す一貫性のあるメッセージングを作成することができます。さまざまなタッチポイントでユーザーをフォローすることで、企業はコンバージョンの可能性を高め、ブランド認知を構築することができます。さらに、ユーザーとのインタラクションに基づいて特定の順序で広告を配信する、シーケンシャルなメッセージング戦略を実施することで、エンゲージメントをさらに強化し、購買ジャーニー全体を通じて潜在顧客を育成することができます。

データプライバシーとコンプライアンスが重視されるようになったことも、リターゲティングソフトウェアの状況を形成しています。一般データ保護規則（GDPR）やカリフォルニア州消費者プライバシー法（CCPA）などの規制が施行されるにつれ、企業はリターゲティングの実践がこれらの法律に準拠していることを確認する必要があります。そのため、ユーザーの同意、透明性、データ保護を優先したリターゲティングソリューションが開発されています。最新のリターゲティングプラットフォームには、ユーザーがプライバシー設定を管理し、必要に応じてリターゲティングキャンペーンをオプトアウトできる機能が含まれていることがよくあります。このように倫理的なデータ利用に重点を置くことは、コンプライアンスを保証するだけでなく、消費者との信頼関係を築き、長期的にはブランドの評判を高めることにもつながります。

どのような市場動向が、様々なセクターにおけるリターゲティングソフトウェアの採用を促進しているのでしょうか？

デジタル時代における企業や消費者のニーズの進化を反映し、様々な分野でリターゲティングソフトウェアの採用が進んでいます。最も顕著な動向の1つは、パーソナライズされたマーケティング体験の重要性の高まりです。消費者は、ブランドとのコミュニケーションをカスタマイズすることを求めており、企業はリターゲティングソフトウェアを活用して、ユーザーの過去の行動や嗜好に基づいてパーソナライズされた広告を配信しています。この動向は、パーソナライズされたオファーやレコメンデーションが購買決定に大きな影響を与えるeコマース、旅行、エンターテイメントの分野で特に顕著です。リターゲティングをうまく活用して関連性の高い魅力的な広告を作成する企業は、消費者の注目を集め、コンバージョンを促進する可能性が高くなります。

リターゲティングソフトウェアの採用を促進するもう一つの重要な動向は、カスタマージャーニーマッピングとアナリティクスが重視されるようになっていることです。企業は、最初の関心から最終的な購入まで、カスタマージャーニー全体を理解することにますます重点を置くようになっています。リターゲティングソフトウェアは、様々なタッチポイントにおけるユーザーの行動やエンゲージメントに関する洞察を提供することで、このプロセスにおいて重要な役割を果たしています。このデータを分析することで、企業はカスタマージャーニーにおけるボトルネックを特定し、それに応じてマーケティング戦略を最適化することができます。この動向は、リターゲティングの取り組みをより広範な顧客関係管理（CRM）戦略と統合することにつながり、企業はより一貫性のある効果的なマーケティング・キャンペーンを展開できるようになります。

モバイルコマースの台頭と、ショッピングにおけるモバイルデバイスの使用の増加も、リターゲティングソフトウェアの採用に影響を与えています。より多くの消費者がスマートフォンやタブレットを使用して商品を閲覧・購入しているため、企業はモバイルに特化したリターゲティング戦略の必要性を認識しています。最新のリターゲティングソフトウェアを利用することで、企業はモバイルフレンドリーな広告を作成し、モバイルユーザー向けにキャンペーンを最適化することができます。この動向は、モバイルショッピングが急成長しているファッション、美容、家電などの業界で特に重要です。モバイルコマースが拡大し続けるにつれ、モバイルユーザーに対応するリターゲティング・ソリューションの需要は増加すると予想されます。

世界のリターゲティングソフトウェア市場の成長を促進する要因は？

世界のリターゲティングソフトウェア市場の成長は、デジタル広告需要の増加、ターゲティング技術の進歩、顧客エンゲージメントの重要性の高まりなど、いくつかの要因によって牽引されています。主な成長促進要因の1つは、マーケティングや広告におけるデジタルチャネルへの依存度の高まりです。企業がマーケティング予算を従来の広告からデジタルプラットフォームにシフトするにつれ、消費者の関心を引くための効果的なリターゲティング戦略の必要性が最も重要になっています。リターゲティングソフトウェアは、過去に自社ブランドと接触したことのある潜在顧客を再度取り込むことで、デジタル広告の効果を最大化することを可能にします。この動向は、小売、旅行、テクノロジーなど、消費者の関心を引くための競争が激しい業界で特に顕著です。

もう一つの重要な成長要因は、ターゲティング技術とデータ分析能力の急速な進歩です。現代のリターゲティングソフトウェアは、洗練されたアルゴリズムとデータ分析技術を活用し、より正確にオーディエンスを特定しセグメント化します。これにより、企業は特定の消費者層に響く、高度にターゲティングされたパーソナライズされた広告キャンペーンを作成することができます。さらに、機械学習と人工知能の進歩により、リターゲティングプラットフォームはリアルタイムでキャンペーンを最適化し、パフォーマンスデータに基づいて入札と広告配置を調整することができます。企業が広告ROIの向上を目指す中、これらのテクノロジーを活用した高度なリターゲティング・ソリューションに対する需要は高まることが予想されます。

また、世界のリターゲティングソフトウェア市場は、顧客エンゲージメントとエクスペリエンスの重視の高まりからも恩恵を受けています。企業は、コンバージョンを促進し、ロイヤリティを育成するためには、購買ジャーニー全体を通じて顧客をエンゲージすることが不可欠であると認識しています。リターゲティングソフトウェアは、企業が戦略的な瞬間に関連性の高い広告を配信することで、顧客のウェブサイトへの再訪を促し、購入を完了させるという、このプロセスにおいて重要な役割を果たしています。企業が顧客エンゲージメント戦略を優先するにつれ、パーソナライズされたタイムリーなインタラクションを促進するリターゲティングソリューションの採用は、今後も増え続けるでしょう。

ターゲティング技術の継続的な進歩、デジタル広告に対する需要の増加、顧客エンゲージメントへの注目の高まりにより、世界のリターゲティングソフトウェア市場は持続的な成長を遂げる態勢が整っています。技術革新、市場の需要、消費者の期待の進化がダイナミックに絡み合うことで、市場の将来が形成され、企業は広告戦略を強化し、コンバージョン率を向上させ、競合優位性を獲得する新たな機会を得ることができます。企業が全体的なマーケティング活動の一環として効果的なリターゲティングを優先し続ける中、市場情勢はデジタル広告を成功に導くための不可欠なツールであり続けるでしょう。

セグメント

展開（クラウド、オンプレミス）、組織タイプ（中小企業、大企業）

調査対象企業の例

  • AdRoll
  • Alphonso Inc.
  • Criteo
  • Hockeycurve Growth Solutions Pvt Ltd
  • Inuvo, Inc.
  • Jabmo
  • Justuno, Inc.
  • Marin Software
  • Match2One AB
  • NextRoll, Inc.
  • OptiMonk
  • Outbrain
  • Perfect Audience
  • PixelMe
  • ReTargeter
  • RTB House
  • SteelHouse
  • TargetBay

AIインテグレーション

Global Industry Analystsは、有効な専門家コンテンツとAIツールによって、市場情報と競合情報を変革します。

Global Industry Analystsは、LLMや業界固有のSLMを照会する一般的な規範に従う代わりに、ビデオ記録、ブログ、検索エンジン調査、膨大な量の企業、製品/サービス、市場データなど、世界中の専門家から収集したコンテンツのリポジトリを構築しました。

関税影響係数

Global Industry Analystsは、本社の国、製造拠点、輸出入（完成品とOEM）に基づく企業の競争力の変化を予測しています。この複雑で多面的な市場力学は、売上原価（COGS）の増加、収益性の低下、サプライチェーンの再構築など、ミクロおよびマクロの市場力学の中でも特に競合他社に影響を与える見込みです。

目次

第1章 調査手法

第2章 エグゼクティブサマリー

  • 市場概要
  • 主要企業
  • 市場動向と促進要因
  • 世界市場の見通し

第3章 市場分析

  • 米国
  • カナダ
  • 日本
  • 中国
  • 欧州
  • フランス
  • ドイツ
  • イタリア
  • 英国
  • その他欧州
  • アジア太平洋
  • その他の地域

第4章 競合

目次
Product Code: MCP17046

Global Retargeting Software Market to Reach US$5.3 Billion by 2030

The global market for Retargeting Software estimated at US$2.6 Billion in the year 2024, is expected to reach US$5.3 Billion by 2030, growing at a CAGR of 12.9% over the analysis period 2024-2030. Cloud, one of the segments analyzed in the report, is expected to record a 13.1% CAGR and reach US$4.8 Billion by the end of the analysis period. Growth in the On-Premise segment is estimated at 11.4% CAGR over the analysis period.

The U.S. Market is Estimated at US$707.3 Million While China is Forecast to Grow at 12.4% CAGR

The Retargeting Software market in the U.S. is estimated at US$707.3 Million in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$824.5 Million by the year 2030 trailing a CAGR of 12.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 11.4% and 10.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 9.3% CAGR.

Global Retargeting Software Market - Key Trends & Growth Drivers Explored

Why Is Retargeting Software Essential for Maximizing Digital Advertising Efficiency?

Retargeting software has become a pivotal tool for businesses aiming to enhance their digital advertising strategies and maximize return on investment (ROI). But what exactly makes retargeting software so critical in today's marketing landscape? Retargeting software allows organizations to display targeted ads to users who have previously interacted with their website or mobile application but did not convert. By serving personalized advertisements to these users across various platforms-such as social media, search engines, and display networks-retargeting software helps businesses stay top-of-mind and encourages potential customers to complete their purchases. This ability to re-engage interested users significantly increases conversion rates and enhances the overall effectiveness of digital marketing campaigns.

The demand for retargeting software has surged as companies recognize the importance of capitalizing on the intent shown by users who visit their sites. With consumers often conducting extensive research before making purchasing decisions, retargeting enables brands to nurture these leads over time. By reminding users of the products they viewed or adding urgency with limited-time offers, retargeting can effectively drive potential customers back to the sales funnel. Moreover, the rise of e-commerce and increased competition in the digital marketplace have heightened the need for effective retargeting strategies to capture and convert potential buyers. As organizations strive to optimize their advertising budgets and improve customer acquisition, retargeting software is becoming an essential component of their digital marketing toolkit.

How Are Technological Advancements Elevating the Capabilities of Retargeting Software?

The retargeting software market has witnessed significant technological advancements that have enhanced the functionality and effectiveness of these solutions. But what are the key innovations driving these developments? One of the most impactful advancements is the integration of artificial intelligence (AI) and machine learning (ML) into retargeting platforms. AI algorithms can analyze vast amounts of data on user behavior, preferences, and purchasing patterns to optimize retargeting campaigns dynamically. By identifying the best times to serve ads, the most effective ad creatives, and the right audience segments, AI-powered retargeting software can significantly improve ad performance and increase conversion rates. This level of data-driven optimization allows organizations to maximize the efficiency of their advertising spend.

Another critical innovation is the rise of cross-channel retargeting capabilities. Modern retargeting software enables businesses to engage users across various platforms, including social media, email, search engines, and display networks. This multi-channel approach allows brands to create cohesive and consistent messaging that reinforces their value proposition and drives users back to their sites. By following users across different touchpoints, organizations can increase the chances of conversions and build brand recognition. Additionally, the ability to implement sequential messaging strategies-where ads are served in a specific order based on user interactions-further enhances engagement and nurtures potential customers throughout their buying journey.

The growing emphasis on data privacy and compliance is also shaping the landscape of retargeting software. As regulations such as the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) come into effect, organizations must ensure that their retargeting practices comply with these laws. This has led to the development of retargeting solutions that prioritize user consent, transparency, and data protection. Modern retargeting platforms often include features that allow users to manage their privacy preferences and opt out of retargeting campaigns if desired. This focus on ethical data usage not only ensures compliance but also helps build trust with consumers, enhancing brand reputation in the long run.

What Market Trends Are Driving the Adoption of Retargeting Software Across Various Sectors?

Several key market trends are shaping the adoption of retargeting software across various sectors, reflecting the evolving needs of businesses and consumers in the digital age. One of the most prominent trends is the increasing importance of personalized marketing experiences. As consumers expect tailored interactions with brands, organizations are leveraging retargeting software to deliver personalized ads based on users' past behavior and preferences. This trend is particularly strong in e-commerce, travel, and entertainment sectors, where personalized offers and recommendations can significantly influence purchasing decisions. Businesses that successfully utilize retargeting to create relevant and engaging ads are more likely to capture consumer attention and drive conversions.

Another key trend driving the adoption of retargeting software is the growing emphasis on customer journey mapping and analytics. Organizations are increasingly focused on understanding the entire customer journey, from initial interest to final purchase. Retargeting software plays a critical role in this process by providing insights into user behavior and engagement at various touchpoints. By analyzing this data, businesses can identify bottlenecks in the customer journey and optimize their marketing strategies accordingly. This trend is leading to a greater integration of retargeting efforts with broader customer relationship management (CRM) strategies, allowing organizations to create more cohesive and effective marketing campaigns.

The rise of mobile commerce and the increasing use of mobile devices for shopping are also influencing the adoption of retargeting software. With more consumers using smartphones and tablets to browse and purchase products, organizations are recognizing the need for mobile-specific retargeting strategies. Modern retargeting software enables businesses to create mobile-friendly ads and optimize their campaigns for mobile users, ensuring that they effectively reach potential customers on their preferred devices. This trend is particularly relevant in industries such as fashion, beauty, and consumer electronics, where mobile shopping is rapidly growing. As mobile commerce continues to expand, the demand for retargeting solutions that cater to mobile users is expected to increase.

What Factors Are Driving the Growth of the Global Retargeting Software Market?

The growth in the global retargeting software market is driven by several factors, including the increasing demand for digital advertising, advancements in targeting technologies, and the rising importance of customer engagement. One of the primary growth drivers is the growing reliance on digital channels for marketing and advertising. As businesses shift their marketing budgets from traditional advertising to digital platforms, the need for effective retargeting strategies to capture consumer interest becomes paramount. Retargeting software allows organizations to maximize the impact of their digital advertising efforts by re-engaging potential customers who have previously interacted with their brand. This trend is particularly strong in industries such as retail, travel, and technology, where competition for consumer attention is fierce.

Another key growth driver is the rapid advancement of targeting technologies and data analytics capabilities. Modern retargeting software utilizes sophisticated algorithms and data analysis techniques to identify and segment audiences more accurately. This allows businesses to create highly targeted and personalized advertising campaigns that resonate with specific consumer segments. Additionally, advancements in machine learning and artificial intelligence enable retargeting platforms to optimize campaigns in real time, adjusting bids and ad placements based on performance data. As organizations seek to improve their advertising ROI, the demand for advanced retargeting solutions that leverage these technologies is expected to rise.

The global retargeting software market is also benefiting from the increasing emphasis on customer engagement and experience. Organizations are recognizing that engaging customers throughout their buying journey is essential for driving conversions and fostering loyalty. Retargeting software plays a crucial role in this process by allowing businesses to deliver relevant ads at strategic moments, encouraging customers to return to their websites and complete their purchases. As companies prioritize customer engagement strategies, the adoption of retargeting solutions that facilitate personalized and timely interactions will continue to grow.

With ongoing advancements in targeting technologies, the increasing demand for digital advertising, and the rising focus on customer engagement, the global retargeting software market is poised for sustained growth. The dynamic interplay of technological innovation, market demand, and evolving consumer expectations is set to shape the future of the market, offering organizations new opportunities to enhance their advertising strategies, improve conversion rates, and achieve competitive advantages. As businesses continue to prioritize effective retargeting as part of their overall marketing efforts, retargeting software will remain an essential tool for driving success in the digital advertising landscape.

SCOPE OF STUDY:

The report analyzes the Retargeting Software market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Deployment (Cloud, On-Premise); Organization Type (SMEs, Large Enterprises)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 12 Featured) -

  • AdRoll
  • Alphonso Inc.
  • Criteo
  • Hockeycurve Growth Solutions Pvt Ltd
  • Inuvo, Inc.
  • Jabmo
  • Justuno, Inc.
  • Marin Software
  • Match2One AB
  • NextRoll, Inc.
  • OptiMonk
  • Outbrain
  • Perfect Audience
  • PixelMe
  • ReTargeter
  • RTB House
  • SteelHouse
  • TargetBay

AI INTEGRATIONS

We're transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • Tariff Impact on Global Supply Chain Patterns
    • Retargeting Software - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Rising Demand for Personalized Advertising and Conversion Optimization Drives Growth of Retargeting Software Market
    • Increased Adoption of Retargeting Software in E-Commerce and Retail Expands Addressable Market
    • Surge in Demand for Retargeting Software in B2B and Lead Nurturing Fuels Market Growth
    • Growing Focus on Implementing Retargeting for Reducing Cart Abandonment and Maximizing ROI Strengthens Business Case
    • Rising Adoption of Retargeting Software in Travel and Hospitality for Dynamic Ad Retargeting Sets the Stage for Market Growth
    • Growing Demand for Retargeting Software in Financial Services and Insurance for Customer Acquisition Strengthens Business Case
    • Rising Focus on Implementing Retargeting for Personalized Product Recommendations Fuels Market Demand
    • Surge in Adoption of Retargeting Software in Automotive and Real Estate for High-Value Purchase Conversion Expands Market Opportunities
    • Growing Use of Retargeting Software in Media and Entertainment for Subscriber and Content Retargeting Strengthens Business Case
    • Rising Adoption of Retargeting Software in Education and Online Learning for Course Enrollment Sets the Stage for Market Growth
    • Rising Use of Retargeting Software in Consumer Goods and CPG for Loyalty and Retention Campaigns Fuels Market Demand
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Retargeting Software Market Analysis of Annual Sales in US$ Thousand for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Retargeting Software by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 3: World Historic Review for Retargeting Software by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 4: World 15-Year Perspective for Retargeting Software by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2015, 2025 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for Cloud by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 6: World Historic Review for Cloud by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 7: World 15-Year Perspective for Cloud by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2015, 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for On-Premise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 9: World Historic Review for On-Premise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 10: World 15-Year Perspective for On-Premise by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2015, 2025 & 2030
    • TABLE 11: World Recent Past, Current & Future Analysis for SMEs by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 12: World Historic Review for SMEs by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 13: World 15-Year Perspective for SMEs by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2015, 2025 & 2030
    • TABLE 14: World Recent Past, Current & Future Analysis for Large Enterprises by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 15: World Historic Review for Large Enterprises by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 16: World 15-Year Perspective for Large Enterprises by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2015, 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Retargeting Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 17: USA Recent Past, Current & Future Analysis for Retargeting Software by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 18: USA Historic Review for Retargeting Software by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 19: USA 15-Year Perspective for Retargeting Software by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 20: USA Recent Past, Current & Future Analysis for Retargeting Software by Organization Type - SMEs and Large Enterprises - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 21: USA Historic Review for Retargeting Software by Organization Type - SMEs and Large Enterprises Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 22: USA 15-Year Perspective for Retargeting Software by Organization Type - Percentage Breakdown of Value Sales for SMEs and Large Enterprises for the Years 2015, 2025 & 2030
  • CANADA
    • TABLE 23: Canada Recent Past, Current & Future Analysis for Retargeting Software by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 24: Canada Historic Review for Retargeting Software by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 25: Canada 15-Year Perspective for Retargeting Software by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 26: Canada Recent Past, Current & Future Analysis for Retargeting Software by Organization Type - SMEs and Large Enterprises - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 27: Canada Historic Review for Retargeting Software by Organization Type - SMEs and Large Enterprises Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 28: Canada 15-Year Perspective for Retargeting Software by Organization Type - Percentage Breakdown of Value Sales for SMEs and Large Enterprises for the Years 2015, 2025 & 2030
  • JAPAN
    • Retargeting Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 29: Japan Recent Past, Current & Future Analysis for Retargeting Software by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 30: Japan Historic Review for Retargeting Software by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 31: Japan 15-Year Perspective for Retargeting Software by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 32: Japan Recent Past, Current & Future Analysis for Retargeting Software by Organization Type - SMEs and Large Enterprises - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 33: Japan Historic Review for Retargeting Software by Organization Type - SMEs and Large Enterprises Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 34: Japan 15-Year Perspective for Retargeting Software by Organization Type - Percentage Breakdown of Value Sales for SMEs and Large Enterprises for the Years 2015, 2025 & 2030
  • CHINA
    • Retargeting Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 35: China Recent Past, Current & Future Analysis for Retargeting Software by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 36: China Historic Review for Retargeting Software by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 37: China 15-Year Perspective for Retargeting Software by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 38: China Recent Past, Current & Future Analysis for Retargeting Software by Organization Type - SMEs and Large Enterprises - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 39: China Historic Review for Retargeting Software by Organization Type - SMEs and Large Enterprises Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 40: China 15-Year Perspective for Retargeting Software by Organization Type - Percentage Breakdown of Value Sales for SMEs and Large Enterprises for the Years 2015, 2025 & 2030
  • EUROPE
    • Retargeting Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 41: Europe Recent Past, Current & Future Analysis for Retargeting Software by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 42: Europe Historic Review for Retargeting Software by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 43: Europe 15-Year Perspective for Retargeting Software by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2015, 2025 & 2030
    • TABLE 44: Europe Recent Past, Current & Future Analysis for Retargeting Software by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 45: Europe Historic Review for Retargeting Software by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 46: Europe 15-Year Perspective for Retargeting Software by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 47: Europe Recent Past, Current & Future Analysis for Retargeting Software by Organization Type - SMEs and Large Enterprises - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 48: Europe Historic Review for Retargeting Software by Organization Type - SMEs and Large Enterprises Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 49: Europe 15-Year Perspective for Retargeting Software by Organization Type - Percentage Breakdown of Value Sales for SMEs and Large Enterprises for the Years 2015, 2025 & 2030
  • FRANCE
    • Retargeting Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 50: France Recent Past, Current & Future Analysis for Retargeting Software by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 51: France Historic Review for Retargeting Software by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 52: France 15-Year Perspective for Retargeting Software by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 53: France Recent Past, Current & Future Analysis for Retargeting Software by Organization Type - SMEs and Large Enterprises - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 54: France Historic Review for Retargeting Software by Organization Type - SMEs and Large Enterprises Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 55: France 15-Year Perspective for Retargeting Software by Organization Type - Percentage Breakdown of Value Sales for SMEs and Large Enterprises for the Years 2015, 2025 & 2030
  • GERMANY
    • Retargeting Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 56: Germany Recent Past, Current & Future Analysis for Retargeting Software by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 57: Germany Historic Review for Retargeting Software by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 58: Germany 15-Year Perspective for Retargeting Software by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 59: Germany Recent Past, Current & Future Analysis for Retargeting Software by Organization Type - SMEs and Large Enterprises - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 60: Germany Historic Review for Retargeting Software by Organization Type - SMEs and Large Enterprises Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 61: Germany 15-Year Perspective for Retargeting Software by Organization Type - Percentage Breakdown of Value Sales for SMEs and Large Enterprises for the Years 2015, 2025 & 2030
  • ITALY
    • TABLE 62: Italy Recent Past, Current & Future Analysis for Retargeting Software by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 63: Italy Historic Review for Retargeting Software by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 64: Italy 15-Year Perspective for Retargeting Software by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 65: Italy Recent Past, Current & Future Analysis for Retargeting Software by Organization Type - SMEs and Large Enterprises - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 66: Italy Historic Review for Retargeting Software by Organization Type - SMEs and Large Enterprises Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 67: Italy 15-Year Perspective for Retargeting Software by Organization Type - Percentage Breakdown of Value Sales for SMEs and Large Enterprises for the Years 2015, 2025 & 2030
  • UNITED KINGDOM
    • Retargeting Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 68: UK Recent Past, Current & Future Analysis for Retargeting Software by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 69: UK Historic Review for Retargeting Software by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 70: UK 15-Year Perspective for Retargeting Software by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 71: UK Recent Past, Current & Future Analysis for Retargeting Software by Organization Type - SMEs and Large Enterprises - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 72: UK Historic Review for Retargeting Software by Organization Type - SMEs and Large Enterprises Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 73: UK 15-Year Perspective for Retargeting Software by Organization Type - Percentage Breakdown of Value Sales for SMEs and Large Enterprises for the Years 2015, 2025 & 2030
  • REST OF EUROPE
    • TABLE 74: Rest of Europe Recent Past, Current & Future Analysis for Retargeting Software by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 75: Rest of Europe Historic Review for Retargeting Software by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 76: Rest of Europe 15-Year Perspective for Retargeting Software by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 77: Rest of Europe Recent Past, Current & Future Analysis for Retargeting Software by Organization Type - SMEs and Large Enterprises - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 78: Rest of Europe Historic Review for Retargeting Software by Organization Type - SMEs and Large Enterprises Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 79: Rest of Europe 15-Year Perspective for Retargeting Software by Organization Type - Percentage Breakdown of Value Sales for SMEs and Large Enterprises for the Years 2015, 2025 & 2030
  • ASIA-PACIFIC
    • Retargeting Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 80: Asia-Pacific Recent Past, Current & Future Analysis for Retargeting Software by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 81: Asia-Pacific Historic Review for Retargeting Software by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 82: Asia-Pacific 15-Year Perspective for Retargeting Software by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 83: Asia-Pacific Recent Past, Current & Future Analysis for Retargeting Software by Organization Type - SMEs and Large Enterprises - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 84: Asia-Pacific Historic Review for Retargeting Software by Organization Type - SMEs and Large Enterprises Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 85: Asia-Pacific 15-Year Perspective for Retargeting Software by Organization Type - Percentage Breakdown of Value Sales for SMEs and Large Enterprises for the Years 2015, 2025 & 2030
  • REST OF WORLD
    • TABLE 86: Rest of World Recent Past, Current & Future Analysis for Retargeting Software by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 87: Rest of World Historic Review for Retargeting Software by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 88: Rest of World 15-Year Perspective for Retargeting Software by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2015, 2025 & 2030
    • TABLE 89: Rest of World Recent Past, Current & Future Analysis for Retargeting Software by Organization Type - SMEs and Large Enterprises - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 90: Rest of World Historic Review for Retargeting Software by Organization Type - SMEs and Large Enterprises Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
    • TABLE 91: Rest of World 15-Year Perspective for Retargeting Software by Organization Type - Percentage Breakdown of Value Sales for SMEs and Large Enterprises for the Years 2015, 2025 & 2030

IV. COMPETITION