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バーチャル試着の世界市場

Virtual Try-On

出版日
ページ情報
英文 157 Pages
納期
即日から翌営業日
適宜更新あり
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.06円
バーチャル試着の世界市場
出版日: 2025年01月27日
発行: Global Industry Analysts, Inc.
ページ情報: 英文 157 Pages
納期: 即日から翌営業日
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概要

バーチャル試着の世界市場、2030年には米国で488億米ドルに達する見込み

2024年に125億米ドルと推定されるバーチャル試着の世界市場は、2024年から2030年にかけてCAGR 25.5%で成長し、2030年には488億米ドルに達すると予測されます。本レポートで分析したセグメントの1つであるスマートフォン＆タブレット端末は、CAGR 26.8％を記録し、分析期間終了までに429億米ドルに達すると予測されます。その他のデバイスタイプ分野の成長率は、分析期間中CAGR 18.1%と推定されます。

米国市場は33億米ドルと推定、中国はCAGR 24.0％で成長予測

米国のバーチャル試着市場は、2024年に33億米ドルと推定されます。世界第2位の経済大国である中国は、2030年までに74億米ドルの市場規模に達すると予測され、分析期間2024-2030年のCAGRは24.0%です。その他の注目すべき地域別市場としては、日本とカナダがあり、分析期間中のCAGRはそれぞれ23.4%と21.8%と予測されています。欧州では、ドイツがCAGR約17.4%で成長すると予測されています。

世界のバーチャル試着市場動向と促進要因まとめ

バーチャル試着とは何か、ショッピング体験にどのような革命をもたらすのか？

バーチャル試着技術は、拡張現実（AR）、人工知能（AI）、リアルタイムイメージングを使用し、消費者が衣服、アクセサリー、眼鏡、化粧品などの商品を実際に着用することなく、どのように見えるかをプレビューすることを可能にします。バーチャル試着は、リアルなシミュレーションを作成することで、ユーザーが十分な情報を得た上で購入の意思決定を行い、満足度を高め、返品を減らすことを可能にします。このテクノロジーは、eコマース・プラットフォームや、店舗での体験をデジタルで再現しようとする小売ブランドの要となりつつあります。

バーチャル試着ソリューションの台頭は、利便性とパーソナライゼーションのシームレスな融合を提供することで、消費者の期待を一変させています。オンラインショッピングが成長し続けるにつれ、顧客はサイズやフィット感、色に関する不確実性を軽減するツールをますます求めるようになっています。バーチャル試着は、ユーザーがリアルタイムで商品を視覚化することで、デジタルショッピングとフィジカルショッピングのギャップを埋めることで、これらの懸念に対応します。小売業者にとって、このテクノロジーはコンバージョン率を高めるだけでなく、モダンで魅力的なショッピング体験を提供することで、顧客ロイヤリティを高めることにもつながります。

テクノロジーはどのようにバーチャル試着ソリューションを強化しますか？

バーチャル試着テクノロジーの成功は、AR、AI、高解像度画像などの最先端イノベーションの統合にあります。拡張現実は、ユーザーの画像にデジタル要素を重ね合わせ、実物そっくりのシミュレーションを作成し、製品の正確な視覚化を可能にします。例えば、バーチャルミラーを使えば、サングラスが自分の顔にどのようにフィットするか、口紅の色合いが自分の肌色をどのように引き立てるかを確認することができます。AIは、ユーザーの嗜好、顔の特徴、体の寸法を分析し、個々のニーズに最適な製品を推奨することで、この体験を向上させる。

さらに、3Dモデリングと高解像度画像の使用により、リアルで正確なシミュレーションが可能になります。小売企業は、機械学習を活用してこれらのモデルを改良し、精度を高めてユーザーの満足度を向上させるケースが増えています。バーチャル試着ソリューションがモバイルアプリケーションやeコマースプラットフォームと統合されたことで、スマートフォン、タブレット、デスクトップからこのテクノロジーにアクセスできるようになりました。さらに、クラウドコンピューティングと5G接続の進歩により、リアルタイムの処理とインタラクションが可能になり、シームレスで中断のないエクスペリエンスが保証されています。

バーチャル試着テクノロジーの普及を促進する動向とは？

バーチャル試着テクノロジーの急速な普及には、消費者行動の変化やデジタルソリューションの進歩を反映したいくつかの動向があります。重要な動向の一つは、小売業におけるパーソナライゼーションへの要求の高まりです。バーチャル試着ソリューションは、カスタマイズされた商品の提案やインタラクティブなプレビューを提供することで、このニーズに対応しています。この動向は、パーソナライゼーションが顧客満足の鍵となる美容業界やファッション業界で特に顕著です。

もう一つの注目すべき動向は、小売業における持続可能性の重視です。バーチャル試着は、物理的なサンプルの必要性を減らし、商品の返品を最小限に抑えることで、ブランドの環境フットプリントの削減に貢献しています。ソーシャルコマースの台頭も採用を加速させています。バーチャル試着のツールはソーシャルメディアプラットフォームとシームレスに統合され、ユーザーは自分の体験を共有し、仲間からのフィードバックを求めることができます。さらに、ARとVRのエコシステムの拡大がイノベーションを促進しており、ブランドはユニークで記憶に残る顧客とのインタラクションを生み出す没入型ソリューションを模索しています。このような動向は、現代の小売戦略に不可欠な要素として、バーチャル試着の重要性が高まっていることを浮き彫りにしています。

バーチャル試着市場の成長を促進する要因とは？

バーチャル試着市場の成長は、ARやAI技術の進歩、消費者の期待の変化、eコマースの導入拡大など、いくつかの要因によって牽引されています。主な促進要因の1つは、非接触型ショッピングソリューションへの嗜好の高まりであり、この動向はCOVID-19の流行によって加速しています。バーチャル試着は、従来の試着方法に代わる安全で衛生的な方法を提供し、健康志向の消費者に対応しています。さらに、スマートフォンと高速インターネットの普及により、バーチャル試着ツールの利用範囲が広がり、より多くの人々がアクセスできるようになりました。

バーチャル試着の採用は、サイズ、フィット感、適合性など、オンラインショッピングでよくあるペインポイントに対処できる能力によって、さらに加速しています。小売業者は、顧客エンゲージメントの強化、返品率の低減、オペレーションの合理化のために、このテクノロジーを活用しています。バーチャル試着が物理的なショッピング体験とデジタルショッピング体験のギャップを埋めるため、オムニチャネル小売戦略の人気の高まりも需要を後押ししています。最後に、バーチャル試着ツールと高度なアナリティクスや機械学習プラットフォームとの統合により、ブランドは消費者行動に関する貴重なインサイトを収集できるようになり、パーソナライズされた効果的なショッピング体験を提供する能力がさらに高まっています。これらの要素により、バーチャル試着テクノロジーは、小売業界の状況を一変させる可能性を秘めています。

セグメント

デバイスタイプ（スマートフォン＆タブレット、その他のデバイスタイプ）、テクノロジー（拡張現実テクノロジー、人工知能＆機械学習テクノロジー、その他のテクノロジー）、アプリケーション（アパレル＆アパレルアプリケーション、アイウェアアプリケーション、腕時計＆ジュエリーアプリケーション、その他のアプリケーション）

調査対象企業の例（注目の25社）

  • 3DLOOK, Inc.
  • Banuba Limited
  • CamCom s.r.o.（Auglio）
  • DeepAR
  • MySize
  • Queppelin Technology Solutions Pvt. Ltd.
  • Quy Technology Pvt. Ltd,（Quytech）
  • Wannaby, Inc.
  • WEARFITS
  • Zugara, Inc.

目次

第1章 調査手法

第2章 エグゼクティブサマリー

  • 市場概要
  • 主要企業
  • 市場動向と促進要因
  • 世界市場の見通し

第3章 市場分析

  • 米国
  • カナダ
  • 日本
  • 中国
  • 欧州
  • フランス
  • ドイツ
  • イタリア
  • 英国
  • その他欧州
  • アジア太平洋
  • その他の地域

第4章 競合

目次
Product Code: MCP33303

Global Virtual Try-On Market to Reach US$48.8 Billion by 2030

The global market for Virtual Try-On estimated at US$12.5 Billion in the year 2024, is expected to reach US$48.8 Billion by 2030, growing at a CAGR of 25.5% over the analysis period 2024-2030. Smartphones & Tablets Device, one of the segments analyzed in the report, is expected to record a 26.8% CAGR and reach US$42.9 Billion by the end of the analysis period. Growth in the Other Device Types segment is estimated at 18.1% CAGR over the analysis period.

The U.S. Market is Estimated at US$3.3 Billion While China is Forecast to Grow at 24.0% CAGR

The Virtual Try-On market in the U.S. is estimated at US$3.3 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$7.4 Billion by the year 2030 trailing a CAGR of 24.0% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 23.4% and 21.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 17.4% CAGR.

Global Virtual Try-On Market - Key Trends & Drivers Summarized

What Is Virtual Try-On, and How Is It Revolutionizing Shopping Experiences?

Virtual try-on technology uses augmented reality (AR), artificial intelligence (AI), and real-time imaging to allow consumers to preview how products such as clothing, accessories, eyewear, or cosmetics would look on them without physical interaction. By creating realistic simulations, virtual try-on enables users to make informed purchase decisions, enhancing satisfaction and reducing returns. This technology is becoming a cornerstone for e-commerce platforms and retail brands seeking to replicate the in-store experience digitally.

The rise of virtual try-on solutions is transforming consumer expectations by offering a seamless blend of convenience and personalization. As online shopping continues to grow, customers increasingly demand tools that mitigate uncertainties associated with size, fit, or color. Virtual try-on addresses these concerns by allowing users to visualize products in real time, bridging the gap between digital and physical shopping. For retailers, this technology not only boosts conversion rates but also enhances customer loyalty by offering a modern, engaging shopping experience.

How Does Technology Empower Virtual Try-On Solutions?

The success of virtual try-on technology lies in its integration of cutting-edge innovations like AR, AI, and high-resolution imaging. Augmented reality overlays digital elements onto the user’s image, creating a lifelike simulation that allows for accurate visualization of products. For example, a virtual mirror can let users see how sunglasses fit their face or how a lipstick shade complements their skin tone. AI enhances this experience by analyzing user preferences, facial features, or body measurements to recommend products that best suit individual needs.

Additionally, the use of 3D modeling and high-resolution imaging ensures realistic and precise simulations. Retailers are increasingly leveraging machine learning to refine these models, improving accuracy and enhancing user satisfaction. The integration of virtual try-on solutions with mobile applications and e-commerce platforms has also expanded accessibility, allowing users to engage with the technology via smartphones, tablets, or desktops. Furthermore, advancements in cloud computing and 5G connectivity are enabling real-time processing and interactions, ensuring seamless and uninterrupted experiences.

What Trends Are Driving the Adoption of Virtual Try-On Technology?

Several trends are shaping the rapid adoption of virtual try-on technology, reflecting changing consumer behaviors and advancements in digital solutions. One significant trend is the growing demand for personalization in retail. Consumers expect shopping experiences tailored to their individual preferences and needs, and virtual try-on solutions address this by offering customized product recommendations and interactive previews. This trend is particularly evident in the beauty and fashion industries, where personalization is key to customer satisfaction.

Another notable trend is the emphasis on sustainability in retail. Virtual try-on reduces the need for physical samples and minimizes product returns, helping brands lower their environmental footprint. The rise of social commerce is also accelerating adoption, as virtual try-on tools integrate seamlessly with social media platforms, enabling users to share their experiences and seek feedback from peers. Additionally, the expansion of AR and VR ecosystems is driving innovation, with brands exploring immersive solutions to create unique and memorable customer interactions. These trends highlight the growing relevance of virtual try-on as a vital component of modern retail strategies.

What Factors Are Driving the Growth of the Virtual Try-On Market?

The growth in the virtual try-on market is driven by several factors, including advancements in AR and AI technologies, shifting consumer expectations, and the increasing adoption of e-commerce. One of the primary drivers is the rising preference for contactless shopping solutions, a trend accelerated by the COVID-19 pandemic. Virtual try-on offers a safe and hygienic alternative to traditional try-on methods, catering to health-conscious consumers. Additionally, the increasing penetration of smartphones and high-speed internet has expanded the reach of virtual try-on tools, making them accessible to a broader audience.

The adoption of virtual try-on is further fueled by its ability to address common pain points in online shopping, such as uncertainty over size, fit, or compatibility. Retailers are leveraging this technology to enhance customer engagement, reduce return rates, and streamline operations. The growing popularity of omnichannel retail strategies is also driving demand, as virtual try-on bridges the gap between physical and digital shopping experiences. Finally, the integration of virtual try-on tools with advanced analytics and machine learning platforms is enabling brands to gather valuable insights into consumer behavior, further enhancing their ability to deliver personalized and effective shopping experiences. These factors underscore the transformative potential of virtual try-on technology in reshaping the retail landscape.

SCOPE OF STUDY:

The report analyzes the Virtual Try-On market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Device Type (Smartphones & Tablets, Other Device Types); Technology (Augmented Reality Technology, Artificial Intelligence & Machine Learning Technology, Other Technologies); Application (Apparel & Clothing Application, Eyewear Application, Wristwatch & Jewelry Application, Other Applications)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 25 Featured) -

  • 3DLOOK, Inc.
  • Banuba Limited
  • CamCom s.r.o. (Auglio)
  • DeepAR
  • MySize
  • Queppelin Technology Solutions Pvt. Ltd.
  • Quy Technology Pvt. Ltd, (Quytech)
  • Wannaby, Inc.
  • WEARFITS
  • Zugara, Inc.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Economic Frontiers: Trends, Trials & Transformations
    • Virtual Try-On - Global Key Competitors Percentage Market Share in 2024 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Rising Demand for Personalized Shopping Fuels Adoption of Virtual Try-On Solutions
    • Advancements in Augmented Reality Propel Innovation in Virtual Try-On Technologies
    • Focus on Enhancing Customer Engagement Drives Virtual Try-On Integration in E-Commerce
    • Growth in Beauty and Fashion Industries Highlights Demand for Virtual Try-On Platforms
    • Advancements in AI and Machine Learning Enhance Personalization in Virtual Try-On Experiences
    • Focus on Reducing Product Returns Boosts Adoption of Virtual Try-On Systems
    • Integration with Mobile Apps Expands Accessibility of Virtual Try-On Solutions
    • Rising Popularity of Social Commerce Fuels Innovation in Virtual Try-On Features
    • Emergence of 3D Body Scanning Technologies Expands Applications for Virtual Try-On
    • Focus on Sustainability Trends Encourages Development of Virtual Fitting Room Solutions
    • Growth in Hybrid Retail Models Highlights Opportunities for Virtual Try-On Integration
    • Advancements in AR Glasses Enhance Realism in Virtual Try-On Experiences
    • Integration with Blockchain Technology Enables Secure Digital Product Try-On Experiences
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Virtual Try-On Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Virtual Try-On by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 3: World 6-Year Perspective for Virtual Try-On by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for Smartphones & Tablets by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 5: World 6-Year Perspective for Smartphones & Tablets by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 6: World Recent Past, Current & Future Analysis for Other Device Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 7: World 6-Year Perspective for Other Device Types by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Augmented Reality Technology by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 9: World 6-Year Perspective for Augmented Reality Technology by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 10: World Recent Past, Current & Future Analysis for Artificial Intelligence & Machine Learning Technology by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 11: World 6-Year Perspective for Artificial Intelligence & Machine Learning Technology by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 12: World Recent Past, Current & Future Analysis for Other Technologies by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 13: World 6-Year Perspective for Other Technologies by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 14: World Recent Past, Current & Future Analysis for Apparel & Clothing Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 15: World 6-Year Perspective for Apparel & Clothing Application by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 16: World Recent Past, Current & Future Analysis for Eyewear Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 17: World 6-Year Perspective for Eyewear Application by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 18: World Recent Past, Current & Future Analysis for Wristwatch & Jewelry Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 19: World 6-Year Perspective for Wristwatch & Jewelry Application by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 20: World Recent Past, Current & Future Analysis for Other Applications by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 21: World 6-Year Perspective for Other Applications by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Virtual Try-On Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 22: USA Recent Past, Current & Future Analysis for Virtual Try-On by Device Type - Smartphones & Tablets and Other Device Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 23: USA 6-Year Perspective for Virtual Try-On by Device Type - Percentage Breakdown of Value Sales for Smartphones & Tablets and Other Device Types for the Years 2025 & 2030
    • TABLE 24: USA Recent Past, Current & Future Analysis for Virtual Try-On by Technology - Augmented Reality Technology, Artificial Intelligence & Machine Learning Technology and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 25: USA 6-Year Perspective for Virtual Try-On by Technology - Percentage Breakdown of Value Sales for Augmented Reality Technology, Artificial Intelligence & Machine Learning Technology and Other Technologies for the Years 2025 & 2030
    • TABLE 26: USA Recent Past, Current & Future Analysis for Virtual Try-On by Application - Apparel & Clothing Application, Eyewear Application, Wristwatch & Jewelry Application and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: USA 6-Year Perspective for Virtual Try-On by Application - Percentage Breakdown of Value Sales for Apparel & Clothing Application, Eyewear Application, Wristwatch & Jewelry Application and Other Applications for the Years 2025 & 2030
  • CANADA
    • TABLE 28: Canada Recent Past, Current & Future Analysis for Virtual Try-On by Device Type - Smartphones & Tablets and Other Device Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 29: Canada 6-Year Perspective for Virtual Try-On by Device Type - Percentage Breakdown of Value Sales for Smartphones & Tablets and Other Device Types for the Years 2025 & 2030
    • TABLE 30: Canada Recent Past, Current & Future Analysis for Virtual Try-On by Technology - Augmented Reality Technology, Artificial Intelligence & Machine Learning Technology and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 31: Canada 6-Year Perspective for Virtual Try-On by Technology - Percentage Breakdown of Value Sales for Augmented Reality Technology, Artificial Intelligence & Machine Learning Technology and Other Technologies for the Years 2025 & 2030
    • TABLE 32: Canada Recent Past, Current & Future Analysis for Virtual Try-On by Application - Apparel & Clothing Application, Eyewear Application, Wristwatch & Jewelry Application and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: Canada 6-Year Perspective for Virtual Try-On by Application - Percentage Breakdown of Value Sales for Apparel & Clothing Application, Eyewear Application, Wristwatch & Jewelry Application and Other Applications for the Years 2025 & 2030
  • JAPAN
    • Virtual Try-On Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 34: Japan Recent Past, Current & Future Analysis for Virtual Try-On by Device Type - Smartphones & Tablets and Other Device Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 35: Japan 6-Year Perspective for Virtual Try-On by Device Type - Percentage Breakdown of Value Sales for Smartphones & Tablets and Other Device Types for the Years 2025 & 2030
    • TABLE 36: Japan Recent Past, Current & Future Analysis for Virtual Try-On by Technology - Augmented Reality Technology, Artificial Intelligence & Machine Learning Technology and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 37: Japan 6-Year Perspective for Virtual Try-On by Technology - Percentage Breakdown of Value Sales for Augmented Reality Technology, Artificial Intelligence & Machine Learning Technology and Other Technologies for the Years 2025 & 2030
    • TABLE 38: Japan Recent Past, Current & Future Analysis for Virtual Try-On by Application - Apparel & Clothing Application, Eyewear Application, Wristwatch & Jewelry Application and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 39: Japan 6-Year Perspective for Virtual Try-On by Application - Percentage Breakdown of Value Sales for Apparel & Clothing Application, Eyewear Application, Wristwatch & Jewelry Application and Other Applications for the Years 2025 & 2030
  • CHINA
    • Virtual Try-On Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 40: China Recent Past, Current & Future Analysis for Virtual Try-On by Device Type - Smartphones & Tablets and Other Device Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 41: China 6-Year Perspective for Virtual Try-On by Device Type - Percentage Breakdown of Value Sales for Smartphones & Tablets and Other Device Types for the Years 2025 & 2030
    • TABLE 42: China Recent Past, Current & Future Analysis for Virtual Try-On by Technology - Augmented Reality Technology, Artificial Intelligence & Machine Learning Technology and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 43: China 6-Year Perspective for Virtual Try-On by Technology - Percentage Breakdown of Value Sales for Augmented Reality Technology, Artificial Intelligence & Machine Learning Technology and Other Technologies for the Years 2025 & 2030
    • TABLE 44: China Recent Past, Current & Future Analysis for Virtual Try-On by Application - Apparel & Clothing Application, Eyewear Application, Wristwatch & Jewelry Application and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: China 6-Year Perspective for Virtual Try-On by Application - Percentage Breakdown of Value Sales for Apparel & Clothing Application, Eyewear Application, Wristwatch & Jewelry Application and Other Applications for the Years 2025 & 2030
  • EUROPE
    • Virtual Try-On Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 46: Europe Recent Past, Current & Future Analysis for Virtual Try-On by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 47: Europe 6-Year Perspective for Virtual Try-On by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
    • TABLE 48: Europe Recent Past, Current & Future Analysis for Virtual Try-On by Device Type - Smartphones & Tablets and Other Device Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 49: Europe 6-Year Perspective for Virtual Try-On by Device Type - Percentage Breakdown of Value Sales for Smartphones & Tablets and Other Device Types for the Years 2025 & 2030
    • TABLE 50: Europe Recent Past, Current & Future Analysis for Virtual Try-On by Technology - Augmented Reality Technology, Artificial Intelligence & Machine Learning Technology and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 51: Europe 6-Year Perspective for Virtual Try-On by Technology - Percentage Breakdown of Value Sales for Augmented Reality Technology, Artificial Intelligence & Machine Learning Technology and Other Technologies for the Years 2025 & 2030
    • TABLE 52: Europe Recent Past, Current & Future Analysis for Virtual Try-On by Application - Apparel & Clothing Application, Eyewear Application, Wristwatch & Jewelry Application and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 53: Europe 6-Year Perspective for Virtual Try-On by Application - Percentage Breakdown of Value Sales for Apparel & Clothing Application, Eyewear Application, Wristwatch & Jewelry Application and Other Applications for the Years 2025 & 2030
  • FRANCE
    • Virtual Try-On Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 54: France Recent Past, Current & Future Analysis for Virtual Try-On by Device Type - Smartphones & Tablets and Other Device Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 55: France 6-Year Perspective for Virtual Try-On by Device Type - Percentage Breakdown of Value Sales for Smartphones & Tablets and Other Device Types for the Years 2025 & 2030
    • TABLE 56: France Recent Past, Current & Future Analysis for Virtual Try-On by Technology - Augmented Reality Technology, Artificial Intelligence & Machine Learning Technology and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 57: France 6-Year Perspective for Virtual Try-On by Technology - Percentage Breakdown of Value Sales for Augmented Reality Technology, Artificial Intelligence & Machine Learning Technology and Other Technologies for the Years 2025 & 2030
    • TABLE 58: France Recent Past, Current & Future Analysis for Virtual Try-On by Application - Apparel & Clothing Application, Eyewear Application, Wristwatch & Jewelry Application and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 59: France 6-Year Perspective for Virtual Try-On by Application - Percentage Breakdown of Value Sales for Apparel & Clothing Application, Eyewear Application, Wristwatch & Jewelry Application and Other Applications for the Years 2025 & 2030
  • GERMANY
    • Virtual Try-On Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 60: Germany Recent Past, Current & Future Analysis for Virtual Try-On by Device Type - Smartphones & Tablets and Other Device Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 61: Germany 6-Year Perspective for Virtual Try-On by Device Type - Percentage Breakdown of Value Sales for Smartphones & Tablets and Other Device Types for the Years 2025 & 2030
    • TABLE 62: Germany Recent Past, Current & Future Analysis for Virtual Try-On by Technology - Augmented Reality Technology, Artificial Intelligence & Machine Learning Technology and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 63: Germany 6-Year Perspective for Virtual Try-On by Technology - Percentage Breakdown of Value Sales for Augmented Reality Technology, Artificial Intelligence & Machine Learning Technology and Other Technologies for the Years 2025 & 2030
    • TABLE 64: Germany Recent Past, Current & Future Analysis for Virtual Try-On by Application - Apparel & Clothing Application, Eyewear Application, Wristwatch & Jewelry Application and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 65: Germany 6-Year Perspective for Virtual Try-On by Application - Percentage Breakdown of Value Sales for Apparel & Clothing Application, Eyewear Application, Wristwatch & Jewelry Application and Other Applications for the Years 2025 & 2030
  • ITALY
    • TABLE 66: Italy Recent Past, Current & Future Analysis for Virtual Try-On by Device Type - Smartphones & Tablets and Other Device Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 67: Italy 6-Year Perspective for Virtual Try-On by Device Type - Percentage Breakdown of Value Sales for Smartphones & Tablets and Other Device Types for the Years 2025 & 2030
    • TABLE 68: Italy Recent Past, Current & Future Analysis for Virtual Try-On by Technology - Augmented Reality Technology, Artificial Intelligence & Machine Learning Technology and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 69: Italy 6-Year Perspective for Virtual Try-On by Technology - Percentage Breakdown of Value Sales for Augmented Reality Technology, Artificial Intelligence & Machine Learning Technology and Other Technologies for the Years 2025 & 2030
    • TABLE 70: Italy Recent Past, Current & Future Analysis for Virtual Try-On by Application - Apparel & Clothing Application, Eyewear Application, Wristwatch & Jewelry Application and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 71: Italy 6-Year Perspective for Virtual Try-On by Application - Percentage Breakdown of Value Sales for Apparel & Clothing Application, Eyewear Application, Wristwatch & Jewelry Application and Other Applications for the Years 2025 & 2030
  • UNITED KINGDOM
    • Virtual Try-On Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 72: UK Recent Past, Current & Future Analysis for Virtual Try-On by Device Type - Smartphones & Tablets and Other Device Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 73: UK 6-Year Perspective for Virtual Try-On by Device Type - Percentage Breakdown of Value Sales for Smartphones & Tablets and Other Device Types for the Years 2025 & 2030
    • TABLE 74: UK Recent Past, Current & Future Analysis for Virtual Try-On by Technology - Augmented Reality Technology, Artificial Intelligence & Machine Learning Technology and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 75: UK 6-Year Perspective for Virtual Try-On by Technology - Percentage Breakdown of Value Sales for Augmented Reality Technology, Artificial Intelligence & Machine Learning Technology and Other Technologies for the Years 2025 & 2030
    • TABLE 76: UK Recent Past, Current & Future Analysis for Virtual Try-On by Application - Apparel & Clothing Application, Eyewear Application, Wristwatch & Jewelry Application and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 77: UK 6-Year Perspective for Virtual Try-On by Application - Percentage Breakdown of Value Sales for Apparel & Clothing Application, Eyewear Application, Wristwatch & Jewelry Application and Other Applications for the Years 2025 & 2030
  • REST OF EUROPE
    • TABLE 78: Rest of Europe Recent Past, Current & Future Analysis for Virtual Try-On by Device Type - Smartphones & Tablets and Other Device Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 79: Rest of Europe 6-Year Perspective for Virtual Try-On by Device Type - Percentage Breakdown of Value Sales for Smartphones & Tablets and Other Device Types for the Years 2025 & 2030
    • TABLE 80: Rest of Europe Recent Past, Current & Future Analysis for Virtual Try-On by Technology - Augmented Reality Technology, Artificial Intelligence & Machine Learning Technology and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 81: Rest of Europe 6-Year Perspective for Virtual Try-On by Technology - Percentage Breakdown of Value Sales for Augmented Reality Technology, Artificial Intelligence & Machine Learning Technology and Other Technologies for the Years 2025 & 2030
    • TABLE 82: Rest of Europe Recent Past, Current & Future Analysis for Virtual Try-On by Application - Apparel & Clothing Application, Eyewear Application, Wristwatch & Jewelry Application and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 83: Rest of Europe 6-Year Perspective for Virtual Try-On by Application - Percentage Breakdown of Value Sales for Apparel & Clothing Application, Eyewear Application, Wristwatch & Jewelry Application and Other Applications for the Years 2025 & 2030
  • ASIA-PACIFIC
    • Virtual Try-On Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 84: Asia-Pacific Recent Past, Current & Future Analysis for Virtual Try-On by Device Type - Smartphones & Tablets and Other Device Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 85: Asia-Pacific 6-Year Perspective for Virtual Try-On by Device Type - Percentage Breakdown of Value Sales for Smartphones & Tablets and Other Device Types for the Years 2025 & 2030
    • TABLE 86: Asia-Pacific Recent Past, Current & Future Analysis for Virtual Try-On by Technology - Augmented Reality Technology, Artificial Intelligence & Machine Learning Technology and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 87: Asia-Pacific 6-Year Perspective for Virtual Try-On by Technology - Percentage Breakdown of Value Sales for Augmented Reality Technology, Artificial Intelligence & Machine Learning Technology and Other Technologies for the Years 2025 & 2030
    • TABLE 88: Asia-Pacific Recent Past, Current & Future Analysis for Virtual Try-On by Application - Apparel & Clothing Application, Eyewear Application, Wristwatch & Jewelry Application and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 89: Asia-Pacific 6-Year Perspective for Virtual Try-On by Application - Percentage Breakdown of Value Sales for Apparel & Clothing Application, Eyewear Application, Wristwatch & Jewelry Application and Other Applications for the Years 2025 & 2030
  • REST OF WORLD
    • TABLE 90: Rest of World Recent Past, Current & Future Analysis for Virtual Try-On by Device Type - Smartphones & Tablets and Other Device Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 91: Rest of World 6-Year Perspective for Virtual Try-On by Device Type - Percentage Breakdown of Value Sales for Smartphones & Tablets and Other Device Types for the Years 2025 & 2030
    • TABLE 92: Rest of World Recent Past, Current & Future Analysis for Virtual Try-On by Technology - Augmented Reality Technology, Artificial Intelligence & Machine Learning Technology and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 93: Rest of World 6-Year Perspective for Virtual Try-On by Technology - Percentage Breakdown of Value Sales for Augmented Reality Technology, Artificial Intelligence & Machine Learning Technology and Other Technologies for the Years 2025 & 2030
    • TABLE 94: Rest of World Recent Past, Current & Future Analysis for Virtual Try-On by Application - Apparel & Clothing Application, Eyewear Application, Wristwatch & Jewelry Application and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 95: Rest of World 6-Year Perspective for Virtual Try-On by Application - Percentage Breakdown of Value Sales for Apparel & Clothing Application, Eyewear Application, Wristwatch & Jewelry Application and Other Applications for the Years 2025 & 2030

IV. COMPETITION