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マルチチャンネル・キャンペーン管理の世界市場

Multichannel Campaign Management

出版日
ページ情報
英文 194 Pages
納期
即日から翌営業日
適宜更新あり
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価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.96円
マルチチャンネル・キャンペーン管理の世界市場
出版日: 2024年10月04日
発行: Global Industry Analysts, Inc.
ページ情報: 英文 194 Pages
納期: 即日から翌営業日
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概要

マルチチャンネル・キャンペーン管理の世界市場は2030年までに291億米ドルに達する見込み

2023年に85億米ドルと推定されるマルチチャンネル・キャンペーン管理の世界市場は、2023年から2030年にかけてCAGR 19.2%で成長し、2030年には291億米ドルに達すると予測されます。本レポートで分析したセグメントの1つであるコンサルティングサービスは、CAGR 21.3%を記録し、分析期間終了時には171億米ドルに達すると予測されます。トレーニング＆サポートサービス分野の成長率は、分析期間のCAGRで15.1％と推定されます。

米国市場は24億米ドル、中国はCAGR18.1%で成長予測

米国のマルチチャンネル・キャンペーン管理市場は2023年に24億米ドルと推定されます。世界第2位の経済大国である中国は、2030年までに43億米ドルの市場規模に達すると予測され、分析期間2023-2030年のCAGRは18.1%です。その他の注目すべき地域別市場としては、日本とカナダがあり、分析期間中のCAGRはそれぞれ17.5％と16.1％と予測されています。欧州では、ドイツがCAGR約13.6%で成長すると予測されています。

世界のマルチチャンネル・キャンペーン管理市場- 主要動向と促進要因まとめ

マルチチャンネル・キャンペーン管理とは何か？

マルチチャンネル・キャンペーン管理（MCCM）とは、企業がEメール、ソーシャルメディア、SMS、ウェブサイト、ダイレクトメールなど、複数のチャネルでマーケティングキャンペーンを作成、管理、分析できるようにする戦略とテクノロジープラットフォームを指します。MCCMの目標は、様々なタッチポイントにおいて、一貫性のあるパーソナライズされたメッセージで顧客を惹きつけ、エンゲージメントとコンバージョンを高めることです。さまざまなプラットフォームからのデータを統合することで、企業はキャンペーンを調整・最適化し、適切なオーディエンスに適切なタイミングで適切なメッセージを届けることができます。市場セグメンテーション・プラットフォームは、セグメンテーション、自動化、パフォーマンス追跡、レポーティングのためのツールを提供し、マーケティング担当者がリアルタイムのデータと洞察に基づいて戦略を改善するのを支援します。

マーケティングオートメーションとAIはマルチチャンネル・キャンペーン管理をどう変えるか？

マーケティングオートメーションとAIのイントロダクションは、企業がパーソナライゼーションを維持しながら取り組みを拡大することを可能にし、市場情勢を変革しています。自動化ツールは、企業が常に手作業で介入することなく、さまざまなチャネルにおけるキャンペーンの作成、実行、管理を効率化することを可能にします。AIは、顧客データを分析して、エンゲージメントの最適なタイミング、チャネルの好み、コンテンツのパーソナライゼーションを判断することで、このプロセスを強化します。これらのテクノロジーは、キャンペーンの効率を向上させるだけでなく、ターゲティングの精度を高めながら時間とリソースの投資を削減することで、ROIを向上させます。AIを活用した予測分析は、マーケティング担当者が顧客のニーズや行動を予測し、キャンペーンをより積極的で顧客中心のものにするのに役立ちます。

なぜ企業はマルチチャンネル・キャンペーン管理に注目するのか？

消費者の行動がデジタルとオフラインのチャネルでますます細分化される中、企業はマーケティング活動をすべてのタッチポイントで一貫性のあるものにする必要があります。マルチチャンネル・キャンペーン管理は、企業がメッセージングや顧客とのやり取りを調整できる統一プラットフォームを提供することで、その実現を支援します。ソーシャルメディア、モバイルアプリ、その他のデジタルプラットフォームの台頭により、企業はチャネル間でシームレスな体験を提供することが不可欠になっています。MCCMにより、ブランドは、Eメール、ソーシャルメディアへの投稿、SMSアラートのいずれであっても、自然で適切な方法で顧客を魅了するパーソナライズされたキャンペーンを作成することができます。さらに、チャネルを横断して顧客の反応を追跡できるため、キャンペーンのパフォーマンスや改善点に関する貴重な洞察を得ることができます。

マルチチャンネル・キャンペーン管理市場の主な成長促進要因は？

マルチチャンネル・キャンペーン管理市場の成長は、カスタマージャーニーの複雑化、パーソナライズされたマーケティングの必要性、デジタルマーケティングチャネルの台頭など、いくつかの要因によってもたらされます。消費者は複数のタッチポイントを通じてブランドと関わるため、企業はMCCMプラットフォームに投資し、メッセージの一貫性とターゲティングを確保しています。データ主導型マーケティングの重要性が高まるにつれ、企業は顧客の行動や嗜好に基づいてより良いセグメンテーションとターゲティングを可能にするMCCMソリューションの採用を推進しています。さらに、AIとマーケティングオートメーションの導入が進むことで、企業はさまざまなチャネルにわたる複雑なキャンペーンを容易に管理できるようになり、市場の成長を促進しています。顧客がオンラインとオフラインのシームレスな移行を期待するオムニチャネル・マーケティング戦略の台頭も、MCCMソリューションの需要を高める大きな要因となっています。

調査対象企業の例（注目の42社）

  • Adobe Systems, Inc.
  • Experian Information Solutions, Inc.
  • IBM Corporation
  • Infor
  • Marketo, Inc.
  • Oracle Corporation
  • Salesforce.com, Inc.
  • SAP SE
  • SAS Institute, Inc.
  • Teradata

目次

第1章 調査手法

第2章 エグゼクティブサマリー

  • 市場概要
  • 主要企業
  • 市場動向と促進要因
  • 世界市場の見通し

第3章 市場分析

  • 米国
  • カナダ
  • 日本
  • 中国
  • 欧州
  • フランス
  • ドイツ
  • イタリア
  • 英国
  • その他欧州
  • アジア太平洋
  • その他の地域

第4章 競合

目次
Product Code: MCP13495

Global Multichannel Campaign Management Market to Reach US$29.1 Billion by 2030

The global market for Multichannel Campaign Management estimated at US$8.5 Billion in the year 2023, is expected to reach US$29.1 Billion by 2030, growing at a CAGR of 19.2% over the analysis period 2023-2030. Consulting Services, one of the segments analyzed in the report, is expected to record a 21.3% CAGR and reach US$17.1 Billion by the end of the analysis period. Growth in the Training & Support Services segment is estimated at 15.1% CAGR over the analysis period.

The U.S. Market is Estimated at US$2.4 Billion While China is Forecast to Grow at 18.1% CAGR

The Multichannel Campaign Management market in the U.S. is estimated at US$2.4 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$4.3 Billion by the year 2030 trailing a CAGR of 18.1% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 17.5% and 16.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 13.6% CAGR.

Global Multichannel Campaign Management Market – Key Trends & Drivers Summarized

What Is Multichannel Campaign Management and How Does It Function?

Multichannel campaign management (MCCM) refers to the strategy and technology platforms that allow businesses to create, manage, and analyze marketing campaigns across multiple channels, including email, social media, SMS, websites, and direct mail. The goal of MCCM is to engage customers across various touchpoints with consistent and personalized messaging to drive higher engagement and conversions. By integrating data from different platforms, businesses can coordinate and optimize their campaigns, ensuring that they are reaching the right audience with the right message at the right time. MCCM platforms provide tools for segmentation, automation, performance tracking, and reporting, helping marketers refine their strategies based on real-time data and insights.

How Are Marketing Automation and AI Changing Multichannel Campaign Management?

The introduction of marketing automation and AI is transforming the multichannel campaign management landscape by allowing businesses to scale their efforts while maintaining personalization. Automation tools enable companies to streamline the creation, execution, and management of campaigns across various channels without needing constant manual intervention. AI enhances this process by analyzing customer data to determine optimal times for engagement, channel preferences, and content personalization. These technologies not only improve campaign efficiency but also boost ROI by reducing time and resource investment while enhancing targeting accuracy. Predictive analytics, powered by AI, helps marketers anticipate customer needs and behavior, making campaigns more proactive and customer-centric.

Why Are Businesses Turning to Multichannel Campaign Management?

As consumer behavior becomes increasingly fragmented across digital and offline channels, businesses need to ensure that their marketing efforts are consistent and cohesive across all touchpoints. Multichannel campaign management helps companies achieve this by providing a unified platform where they can coordinate their messaging and customer interactions. The rise of social media, mobile apps, and other digital platforms has made it essential for businesses to deliver seamless experiences across channels. MCCM allows brands to create personalized campaigns that engage customers in a way that feels natural and relevant, whether through an email, a social media post, or an SMS alert. Additionally, the ability to track customer responses across channels provides valuable insights into campaign performance and areas for improvement.

What Are the Key Growth Drivers in the Multichannel Campaign Management Market?

The growth in the multichannel campaign management market is driven by several factors, including the increasing complexity of customer journeys, the need for personalized marketing, and the rise of digital marketing channels. As consumers engage with brands through multiple touchpoints, companies are investing in MCCM platforms to ensure that their messaging remains consistent and targeted. The growing importance of data-driven marketing is pushing businesses to adopt MCCM solutions that allow for better segmentation and targeting based on customer behavior and preferences. Furthermore, the increasing adoption of AI and marketing automation is making it easier for companies to manage complex campaigns across various channels, driving growth in the market. The rise of omnichannel marketing strategies, where customers expect seamless transitions between online and offline experiences, is another major factor contributing to the demand for MCCM solutions.

Select Competitors (Total 42 Featured) -

  • Adobe Systems, Inc.
  • Experian Information Solutions, Inc.
  • IBM Corporation
  • Infor
  • Marketo, Inc.
  • Oracle Corporation
  • Salesforce.com, Inc.
  • SAP SE
  • SAS Institute, Inc.
  • Teradata

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Global Economic Update
    • Multichannel Campaign Management - Global Key Competitors Percentage Market Share in 2024 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Growing Adoption of Omnichannel Marketing Strategies Drives Demand for Multichannel Campaign Management
    • Rising Focus on Personalization Strengthens Business Case for Multichannel Campaign Management
    • Increasing Integration of AI and Machine Learning in Campaign Automation Propels Growth
    • Surge in Social Media Marketing Expands Opportunities for Multichannel Campaign Management
    • Shift Towards Real-Time Customer Engagement Accelerates Demand for Multichannel Solutions
    • Growing Use of Data Analytics for Targeted Campaigns Drives Adoption of Multichannel Management Tools
    • Rise of Mobile Marketing Spurs Growth in Multichannel Campaign Management
    • Integration of Predictive Analytics Strengthens Adoption of Multichannel Campaign Tools for Forecasting
    • Proliferation of Marketing Automation Tools Strengthens Business Case for Campaign Management Integration
    • Emergence of Voice Search and Conversational Marketing Creates New Opportunities in Multichannel Campaigns
    • Growth in E-Commerce Marketing Channels Propels Demand for Cross-Channel Campaign Management
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Multichannel Campaign Management Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Multichannel Campaign Management by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 3: World 7-Year Perspective for Multichannel Campaign Management by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2024 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for Consulting Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 5: World 7-Year Perspective for Consulting Services by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 6: World Recent Past, Current & Future Analysis for Training & Support by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 7: World 7-Year Perspective for Training & Support by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for System Implementation & Integration by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 9: World 7-Year Perspective for System Implementation & Integration by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 10: World Recent Past, Current & Future Analysis for On-Premise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 11: World 7-Year Perspective for On-Premise by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 12: World Recent Past, Current & Future Analysis for Cloud by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 13: World 7-Year Perspective for Cloud by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 14: World Recent Past, Current & Future Analysis for BFSI by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 15: World 7-Year Perspective for BFSI by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 16: World Recent Past, Current & Future Analysis for Retail by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 17: World 7-Year Perspective for Retail by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 18: World Recent Past, Current & Future Analysis for IT & Telecom by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 19: World 7-Year Perspective for IT & Telecom by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 20: World Recent Past, Current & Future Analysis for Pharmaceutical & Healthcare by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 21: World 7-Year Perspective for Pharmaceutical & Healthcare by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 22: World Recent Past, Current & Future Analysis for Transportation by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 23: World 7-Year Perspective for Transportation by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 24: World Recent Past, Current & Future Analysis for Other End-Uses by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 25: World 7-Year Perspective for Other End-Uses by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Multichannel Campaign Management Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
    • TABLE 26: USA Recent Past, Current & Future Analysis for Multichannel Campaign Management by Services - Consulting Services, Training & Support and System Implementation & Integration - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 27: USA 7-Year Perspective for Multichannel Campaign Management by Services - Percentage Breakdown of Value Sales for Consulting Services, Training & Support and System Implementation & Integration for the Years 2024 & 2030
    • TABLE 28: USA Recent Past, Current & Future Analysis for Multichannel Campaign Management by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 29: USA 7-Year Perspective for Multichannel Campaign Management by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030
    • TABLE 30: USA Recent Past, Current & Future Analysis for Multichannel Campaign Management by End-Use - BFSI, Retail, IT & Telecom, Pharmaceutical & Healthcare, Transportation and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 31: USA 7-Year Perspective for Multichannel Campaign Management by End-Use - Percentage Breakdown of Value Sales for BFSI, Retail, IT & Telecom, Pharmaceutical & Healthcare, Transportation and Other End-Uses for the Years 2024 & 2030
  • CANADA
    • TABLE 32: Canada Recent Past, Current & Future Analysis for Multichannel Campaign Management by Services - Consulting Services, Training & Support and System Implementation & Integration - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 33: Canada 7-Year Perspective for Multichannel Campaign Management by Services - Percentage Breakdown of Value Sales for Consulting Services, Training & Support and System Implementation & Integration for the Years 2024 & 2030
    • TABLE 34: Canada Recent Past, Current & Future Analysis for Multichannel Campaign Management by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 35: Canada 7-Year Perspective for Multichannel Campaign Management by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030
    • TABLE 36: Canada Recent Past, Current & Future Analysis for Multichannel Campaign Management by End-Use - BFSI, Retail, IT & Telecom, Pharmaceutical & Healthcare, Transportation and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 37: Canada 7-Year Perspective for Multichannel Campaign Management by End-Use - Percentage Breakdown of Value Sales for BFSI, Retail, IT & Telecom, Pharmaceutical & Healthcare, Transportation and Other End-Uses for the Years 2024 & 2030
  • JAPAN
    • Multichannel Campaign Management Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
    • TABLE 38: Japan Recent Past, Current & Future Analysis for Multichannel Campaign Management by Services - Consulting Services, Training & Support and System Implementation & Integration - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 39: Japan 7-Year Perspective for Multichannel Campaign Management by Services - Percentage Breakdown of Value Sales for Consulting Services, Training & Support and System Implementation & Integration for the Years 2024 & 2030
    • TABLE 40: Japan Recent Past, Current & Future Analysis for Multichannel Campaign Management by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 41: Japan 7-Year Perspective for Multichannel Campaign Management by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030
    • TABLE 42: Japan Recent Past, Current & Future Analysis for Multichannel Campaign Management by End-Use - BFSI, Retail, IT & Telecom, Pharmaceutical & Healthcare, Transportation and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 43: Japan 7-Year Perspective for Multichannel Campaign Management by End-Use - Percentage Breakdown of Value Sales for BFSI, Retail, IT & Telecom, Pharmaceutical & Healthcare, Transportation and Other End-Uses for the Years 2024 & 2030
  • CHINA
    • Multichannel Campaign Management Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
    • TABLE 44: China Recent Past, Current & Future Analysis for Multichannel Campaign Management by Services - Consulting Services, Training & Support and System Implementation & Integration - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 45: China 7-Year Perspective for Multichannel Campaign Management by Services - Percentage Breakdown of Value Sales for Consulting Services, Training & Support and System Implementation & Integration for the Years 2024 & 2030
    • TABLE 46: China Recent Past, Current & Future Analysis for Multichannel Campaign Management by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 47: China 7-Year Perspective for Multichannel Campaign Management by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030
    • TABLE 48: China Recent Past, Current & Future Analysis for Multichannel Campaign Management by End-Use - BFSI, Retail, IT & Telecom, Pharmaceutical & Healthcare, Transportation and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 49: China 7-Year Perspective for Multichannel Campaign Management by End-Use - Percentage Breakdown of Value Sales for BFSI, Retail, IT & Telecom, Pharmaceutical & Healthcare, Transportation and Other End-Uses for the Years 2024 & 2030
  • EUROPE
    • Multichannel Campaign Management Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
    • TABLE 50: Europe Recent Past, Current & Future Analysis for Multichannel Campaign Management by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 51: Europe 7-Year Perspective for Multichannel Campaign Management by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2024 & 2030
    • TABLE 52: Europe Recent Past, Current & Future Analysis for Multichannel Campaign Management by Services - Consulting Services, Training & Support and System Implementation & Integration - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 53: Europe 7-Year Perspective for Multichannel Campaign Management by Services - Percentage Breakdown of Value Sales for Consulting Services, Training & Support and System Implementation & Integration for the Years 2024 & 2030
    • TABLE 54: Europe Recent Past, Current & Future Analysis for Multichannel Campaign Management by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 55: Europe 7-Year Perspective for Multichannel Campaign Management by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030
    • TABLE 56: Europe Recent Past, Current & Future Analysis for Multichannel Campaign Management by End-Use - BFSI, Retail, IT & Telecom, Pharmaceutical & Healthcare, Transportation and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 57: Europe 7-Year Perspective for Multichannel Campaign Management by End-Use - Percentage Breakdown of Value Sales for BFSI, Retail, IT & Telecom, Pharmaceutical & Healthcare, Transportation and Other End-Uses for the Years 2024 & 2030
  • FRANCE
    • Multichannel Campaign Management Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
    • TABLE 58: France Recent Past, Current & Future Analysis for Multichannel Campaign Management by Services - Consulting Services, Training & Support and System Implementation & Integration - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 59: France 7-Year Perspective for Multichannel Campaign Management by Services - Percentage Breakdown of Value Sales for Consulting Services, Training & Support and System Implementation & Integration for the Years 2024 & 2030
    • TABLE 60: France Recent Past, Current & Future Analysis for Multichannel Campaign Management by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 61: France 7-Year Perspective for Multichannel Campaign Management by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030
    • TABLE 62: France Recent Past, Current & Future Analysis for Multichannel Campaign Management by End-Use - BFSI, Retail, IT & Telecom, Pharmaceutical & Healthcare, Transportation and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 63: France 7-Year Perspective for Multichannel Campaign Management by End-Use - Percentage Breakdown of Value Sales for BFSI, Retail, IT & Telecom, Pharmaceutical & Healthcare, Transportation and Other End-Uses for the Years 2024 & 2030
  • GERMANY
    • Multichannel Campaign Management Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
    • TABLE 64: Germany Recent Past, Current & Future Analysis for Multichannel Campaign Management by Services - Consulting Services, Training & Support and System Implementation & Integration - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 65: Germany 7-Year Perspective for Multichannel Campaign Management by Services - Percentage Breakdown of Value Sales for Consulting Services, Training & Support and System Implementation & Integration for the Years 2024 & 2030
    • TABLE 66: Germany Recent Past, Current & Future Analysis for Multichannel Campaign Management by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 67: Germany 7-Year Perspective for Multichannel Campaign Management by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030
    • TABLE 68: Germany Recent Past, Current & Future Analysis for Multichannel Campaign Management by End-Use - BFSI, Retail, IT & Telecom, Pharmaceutical & Healthcare, Transportation and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 69: Germany 7-Year Perspective for Multichannel Campaign Management by End-Use - Percentage Breakdown of Value Sales for BFSI, Retail, IT & Telecom, Pharmaceutical & Healthcare, Transportation and Other End-Uses for the Years 2024 & 2030
  • ITALY
    • TABLE 70: Italy Recent Past, Current & Future Analysis for Multichannel Campaign Management by Services - Consulting Services, Training & Support and System Implementation & Integration - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 71: Italy 7-Year Perspective for Multichannel Campaign Management by Services - Percentage Breakdown of Value Sales for Consulting Services, Training & Support and System Implementation & Integration for the Years 2024 & 2030
    • TABLE 72: Italy Recent Past, Current & Future Analysis for Multichannel Campaign Management by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 73: Italy 7-Year Perspective for Multichannel Campaign Management by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030
    • TABLE 74: Italy Recent Past, Current & Future Analysis for Multichannel Campaign Management by End-Use - BFSI, Retail, IT & Telecom, Pharmaceutical & Healthcare, Transportation and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 75: Italy 7-Year Perspective for Multichannel Campaign Management by End-Use - Percentage Breakdown of Value Sales for BFSI, Retail, IT & Telecom, Pharmaceutical & Healthcare, Transportation and Other End-Uses for the Years 2024 & 2030
  • UNITED KINGDOM
    • Multichannel Campaign Management Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
    • TABLE 76: UK Recent Past, Current & Future Analysis for Multichannel Campaign Management by Services - Consulting Services, Training & Support and System Implementation & Integration - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 77: UK 7-Year Perspective for Multichannel Campaign Management by Services - Percentage Breakdown of Value Sales for Consulting Services, Training & Support and System Implementation & Integration for the Years 2024 & 2030
    • TABLE 78: UK Recent Past, Current & Future Analysis for Multichannel Campaign Management by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 79: UK 7-Year Perspective for Multichannel Campaign Management by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030
    • TABLE 80: UK Recent Past, Current & Future Analysis for Multichannel Campaign Management by End-Use - BFSI, Retail, IT & Telecom, Pharmaceutical & Healthcare, Transportation and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 81: UK 7-Year Perspective for Multichannel Campaign Management by End-Use - Percentage Breakdown of Value Sales for BFSI, Retail, IT & Telecom, Pharmaceutical & Healthcare, Transportation and Other End-Uses for the Years 2024 & 2030
  • REST OF EUROPE
    • TABLE 82: Rest of Europe Recent Past, Current & Future Analysis for Multichannel Campaign Management by Services - Consulting Services, Training & Support and System Implementation & Integration - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 83: Rest of Europe 7-Year Perspective for Multichannel Campaign Management by Services - Percentage Breakdown of Value Sales for Consulting Services, Training & Support and System Implementation & Integration for the Years 2024 & 2030
    • TABLE 84: Rest of Europe Recent Past, Current & Future Analysis for Multichannel Campaign Management by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 85: Rest of Europe 7-Year Perspective for Multichannel Campaign Management by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030
    • TABLE 86: Rest of Europe Recent Past, Current & Future Analysis for Multichannel Campaign Management by End-Use - BFSI, Retail, IT & Telecom, Pharmaceutical & Healthcare, Transportation and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 87: Rest of Europe 7-Year Perspective for Multichannel Campaign Management by End-Use - Percentage Breakdown of Value Sales for BFSI, Retail, IT & Telecom, Pharmaceutical & Healthcare, Transportation and Other End-Uses for the Years 2024 & 2030
  • ASIA-PACIFIC
    • Multichannel Campaign Management Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
    • TABLE 88: Asia-Pacific Recent Past, Current & Future Analysis for Multichannel Campaign Management by Services - Consulting Services, Training & Support and System Implementation & Integration - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 89: Asia-Pacific 7-Year Perspective for Multichannel Campaign Management by Services - Percentage Breakdown of Value Sales for Consulting Services, Training & Support and System Implementation & Integration for the Years 2024 & 2030
    • TABLE 90: Asia-Pacific Recent Past, Current & Future Analysis for Multichannel Campaign Management by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 91: Asia-Pacific 7-Year Perspective for Multichannel Campaign Management by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030
    • TABLE 92: Asia-Pacific Recent Past, Current & Future Analysis for Multichannel Campaign Management by End-Use - BFSI, Retail, IT & Telecom, Pharmaceutical & Healthcare, Transportation and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 93: Asia-Pacific 7-Year Perspective for Multichannel Campaign Management by End-Use - Percentage Breakdown of Value Sales for BFSI, Retail, IT & Telecom, Pharmaceutical & Healthcare, Transportation and Other End-Uses for the Years 2024 & 2030
  • REST OF WORLD
    • TABLE 94: Rest of World Recent Past, Current & Future Analysis for Multichannel Campaign Management by Services - Consulting Services, Training & Support and System Implementation & Integration - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 95: Rest of World 7-Year Perspective for Multichannel Campaign Management by Services - Percentage Breakdown of Value Sales for Consulting Services, Training & Support and System Implementation & Integration for the Years 2024 & 2030
    • TABLE 96: Rest of World Recent Past, Current & Future Analysis for Multichannel Campaign Management by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 97: Rest of World 7-Year Perspective for Multichannel Campaign Management by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030
    • TABLE 98: Rest of World Recent Past, Current & Future Analysis for Multichannel Campaign Management by End-Use - BFSI, Retail, IT & Telecom, Pharmaceutical & Healthcare, Transportation and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 99: Rest of World 7-Year Perspective for Multichannel Campaign Management by End-Use - Percentage Breakdown of Value Sales for BFSI, Retail, IT & Telecom, Pharmaceutical & Healthcare, Transportation and Other End-Uses for the Years 2024 & 2030

IV. COMPETITION