マルチチャネルキャンペーン管理の世界市場規模：業界別、展開別、地域別、予測

マルチチャネルキャンペーン管理の市場規模と予測

マルチチャネルキャンペーン管理市場規模は、2024年に54億1,000万米ドルと評価され、2024～2032年にかけて18.55%のCAGRで成長し、2032年には211億2,000万米ドルに達すると予測されます。

モバイル＆スマートフォン、ウェブサイト、電子メールなど、多くのチャネルを通じたデータ転送の増加が、マルチチャネルキャンペーン管理市場の需要を促進しています。この調査レポートは、マルチチャネルキャンペーン管理市場の全体的な評価を記載しています。主要セグメント、動向、市場促進要因、競合情勢、市場で重要な役割を果たしている要因などを包括的に分析しています。

世界のマルチチャネルキャンペーン管理市場の定義

マルチチャネルキャンペーン管理ソフトウェアは、モバイル、スマートフォン、電子メール、ウェブサイト、ソーシャルメディア、その他の媒体にまたがるオファーを定義し、ユーザーに伝えることによって、企業がデジタルマーケティングキャンペーンを管理するのを支援します。また、マルチチャネルキャンペーン管理ソフトウェアは、デジタルマーケティング担当者がマーケティングキャンペーンを戦略化、管理、実行、監督し、特定の顧客セグメントに焦点を当て、ターゲティングしながら望ましい結果を達成するのを支援します。マルチチャネルキャンペーン管理ソフトウェアに含まれるその他の機能には、予測分析、キャンペーン最適化、イベントトリガー、コンテンツ管理などがあります。

世界のマルチチャネルキャンペーン管理市場概要

モバイル＆スマートフォン、電子メール、ウェブサイトなど、多くのチャネルを通じたデータ転送の増加が、マルチチャネルキャンペーン管理市場の需要を促進しています。マルチチャネルキャンペーン管理市場の成長を支えるその他の要因としては、タブレット、スマートフォン、ハンドヘルドデバイスを通じたモバイルマーケティングの傾向の高まり、ネットワークと通信の進歩、デジタルマーケティングの動向の変化などが挙げられます。

リアルタイムのクロスチャネル広告を見たいという顧客の期待の高まりも、マルチチャネルキャンペーン管理市場の成長を支えています。広告チャネルの力学の変化、増加する国々によるモバイルマーケティングに対する厳しい規制の採用、互換性などの点で関連する技術の複雑さは、マルチチャネルキャンペーン管理ツールとアプリケーションの需要に影響を与える抑制要因の一部です。

分析とビッグデータの概念は、あらゆる企業のマーケティング業務において重要な役割を果たしています。マルチチャネルキャンペーン管理市場のソリューションは、データを収集・分析し、顧客の行動や購買パターンに関する洞察を得る。顧客分析とソーシャルメディア分析は、顧客ベースをセグメント化し、正確な自動化を通じてマーケティングキャンペーンを計画、実行、戦略、監督するのに役立ちます。これにより、市場は顧客心理を把握し、ダイレクトマーケティングを通じて1対1のエンゲージメントを計画する機会を得ることができます。

目次

第1章 マルチチャネルキャンペーン管理世界市場のイントロダクション

• 市場概要
• 調査範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• バリデーション
• 一次資料
• データソース一覧

第4章 マルチチャネルキャンペーン管理の世界市場展望

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル
• バリューチェーン分析

第5章 マルチチャネルキャンペーン管理の世界市場：業界別

• 概要
• BFSI
• IT・通信
• 小売
• 製造業
• その他

第6章 マルチチャネルキャンペーン管理の世界市場：展開別

• 概要
• オンプレミス
• クラウドベース

第7章 マルチチャネルキャンペーン管理の世界市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • その他の欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他のアジア太平洋
• その他
  • ラテンアメリカ
  • 中東

第8章 世界のマルチチャネルキャンペーン管理市場の競合情勢

• 概要
• 各社の市場ランキング
• 主要開発戦略

第9章 企業プロファイル

• IBM Corporation
• Oracle
• SAP AG
• SAS Institute
• Adobe Systems
• Infor
• Marketo
• Adobe Systems
• Salesforce.com
• Teradata

第10章 付録

• 関連調査

Multichannel Campaign Management Market Size And Forecast

Multichannel Campaign Management Market size was valued at USD 5.41 Billion in 2024 and is projected to reach USD 21.12 Billion by 2032, growing at a CAGR of 18.55% from 2024 to 2032.

The rise in data transfer through a number of channels including mobile & smartphones, websites, emails etc. is driving the demand for the multichannel campaign management market. The Global Multichannel Campaign Management Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Multichannel Campaign Management Market Definition

Multichannel campaign management software aids companies in managing their digital marketing campaigns by defining and communicating offers to users across mobile, smartphones, emails, websites, social media and other mediums. Multichannel campaign management software also aids digital marketers to strategize, manage, execute, and supervise the marketing campaigns and achieve desired results while focusing & targeting a particular customer segment. Additional capabilities included in multichannel campaign management software include predictive analytics, campaign optimization, event triggering, content management, and more.

Global Multichannel Campaign Management Market Overview

The rise in data transfer through a number of channels including mobile & smartphones, emails, websites etc. is driving the demand for the multichannel campaign management market. Other factors supporting the growth of the multichannel campaign management market include the growing trend of mobile marketing through tablets, smartphones, and handheld devices, network and communication advancements, changing trends in digital marketing etc.

An increase in customer expectations to view real-time cross-channel advertisements is also supporting the growth of the multichannel campaign management market. Changing dynamics of advertisement channels, adoption of stringent regulations for mobile marketing by the rising number of countries, the technological complexity involved in terms of compatibility etc. are some of the restraints affecting the demand for multichannel campaign management tools and applications.

The concepts of analytics and big data play an important role in the marketing operations of every business. The multichannel campaign management market solutions gather data & analyze it to gain insights into the customer behaviour & buying patterns. Customer & social media analytics helps to segment the customer base and to plan, execute, strategize and supervise the marketing campaigns through precise automation. This gives markets an opportunity to the customer psyche & plan one-to-one engagements through direct marketing.

Global Multichannel Campaign Management Market Segmentation Analysis

The Global Multichannel Campaign Management Market is segmented based on Vertical, Deployment, and Geography.

Multichannel Campaign Management Market, By Vertical

• BFSI
• IT and Telecommunication
• Retail
• Manufacturing
• Others

Based on Vertical, the market is bifurcated into BFSI, IT and Telecommunication, Retail, Manufacturing, Others.

Multichannel Campaign Management Market, By Deployment

• On-premise
• Cloud based

Based on Deployment, the market is bifurcated into On-premise, Cloud based.

Multichannel Campaign Management Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the world
• On the basis of Geography, the Global Multichannel Campaign Management Market is classified into North America, Europe, Asia Pacific, and Rest of the world. North America is expected to hold the largest market share in the forecast period. The attendance of significant players such as IBM Corporation and Oracle will boost the market growth with the help of incorporating technological advancements in the product portfolio. Increased disbursements of enterprises in Research and Development would expand the market growth across the region.

Key Players

The "Global Multichannel Campaign Management Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are IBM Corporation, Oracle, SAP AG, SAS Institute, Adobe Systems, Infor, Marketo, Adobe Systems, Salesforce.com and Teradata.

• The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Key Developments

• Partnerships, Collaborations, and Agreements
• Watson Marketing Assistant was introduced by IBM in 2017. This AI-powered application assists users in completing tasks, generating performance reports, and deciphering the sentiment and tone of campaign content. IBM Media Optimizer began delivering management features for owned and paid marketing channels through a partnership with MediaMath. Watson Marketing has announced a managed-hosted version of IBM Campaign, giving users access to Campaign's features while allowing for cloud or on-premises deployment options.
• Data Studio, a data-sharing platform focusing on second-party data, was added to Salesforce in 2017. It allows data vendors the opportunity to provide their data and gives marketers access to premium data for purchase. Interaction Studio, a rebranded OEM collaboration with Thunderhead, will ingest consumer interactions and develop in-the-moment profiles for individuals. Salesforce's access to web content management and web analytic capabilities have been boosted thanks to partnerships with Sitecore and Google 360 analytics.
• Mergers and Acquisitions
• Koch Industries, Inc. completed the acquisition of Infor from Golden Gate Capital on April 6, 2020. Infor, a global pioneer in industry-specific business cloud software, has played an important role in Koch's technological transformation. The acquisition gives Koch additional vital capabilities to accelerate digital transformation, while also giving Infor with resources and industry knowledge to continue extending its expertise in mission-critical software for industries including manufacturing, retail, and distribution, among others.
• Marketo, the global leader in B2B marketing interaction, was acquired by Adobe in 2018. Customers will benefit as a result of Adobe's acquisition of Marketo, from the combination of Adobe Experience Cloud's analytics, personalization, and content capabilities with Marketo's lead management, account-based marketing, and revenue attribution technology, allowing businesses to better connect marketing engagement to revenue growth. Marketo Engagement Platform will be integrated into Adobe Marketing Cloud, a market leader in managing, optimizing, and orchestrating cross-channel experiences and campaigns for B2B and B2C use cases across all industries.
• Product Launches and Product Expansions
• In June 2020, Zeta Global announced the launch of Opportunity Explorer(SM), a real-time market and consumer data analytics and insights solution. Opportunity Explorer(SM) is designed to assist marketers in identifying, segmenting, and acting on growth opportunities for their businesses. It consumes demographic, behavioral, and geographical signals from Zeta's proprietary data set of 2.4 billion identities worldwide, synthesizes the data in real-time, and generates a configurable, interactive display of actionable insights.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL MULTICHANNEL CAMPAIGN MANAGEMENT MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL MULTICHANNEL CAMPAIGN MANAGEMENT MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL MULTICHANNEL CAMPAIGN MANAGEMENT MARKET, BY VERTICAL

• 5.1 Overview
• 5.2 BFSI
• 5.3 IT and Telecommunication
• 5.4 Retail
• 5.5 Manufacturing
• 5.6 Others

6 GLOBAL MULTICHANNEL CAMPAIGN MANAGEMENT MARKET, BY DEPLOYMENT

• 6.1 Overview
• 6.2 On-premise
• 6.3 Cloud based

7 GLOBAL MULTICHANNEL CAMPAIGN MANAGEMENT MARKET, BY GEOGRAPHY

• 7.1 Overview
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
  • 7.2.3 Mexico
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 U.K.
  • 7.3.3 France
  • 7.3.4 Rest of Europe
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 Japan
  • 7.4.3 India
  • 7.4.4 Rest of Asia Pacific
• 7.5 Rest of the World
  • 7.5.1 Latin America
  • 7.5.2 Middle East

8 GLOBAL MULTICHANNEL CAMPAIGN MANAGEMENT MARKET COMPETITIVE LANDSCAPE

• 8.1 Overview
• 8.2 Company Market Ranking
• 8.3 Key Development Strategies

9 COMPANY PROFILES

• 9.1 IBM Corporation
  • 9.1.1 Overview
  • 9.1.2 Financial Performance
  • 9.1.3 Product Outlook
  • 9.1.4 Key Developments
• 9.2 Oracle
  • 9.2.1 Overview
  • 9.2.2 Financial Performance
  • 9.2.3 Product Outlook
  • 9.2.4 Key Developments
• 9.3 SAP AG
  • 9.3.1 Overview
  • 9.3.2 Financial Performance
  • 9.3.3 Product Outlook
  • 9.3.4 Key Developments
• 9.4 SAS Institute
  • 9.4.1 Overview
  • 9.4.2 Financial Performance
  • 9.4.3 Product Outlook
  • 9.4.4 Key Developments
• 9.5 Adobe Systems
  • 9.5.1 Overview
  • 9.5.2 Financial Performance
  • 9.5.3 Product Outlook
  • 9.5.4 Key Developments
• 9.6 Infor
  • 9.6.1 Overview
  • 9.6.2 Financial Performance
  • 9.6.3 Product Outlook
  • 9.6.4 Key Developments
• 9.7 Marketo
  • 9.7.1 Overview
  • 9.7.2 Financial Performance
  • 9.7.3 Product Outlook
  • 9.7.4 Key Developments
• 9.8 Adobe Systems
  • 9.8.1 Overview
  • 9.8.2 Financial Performance
  • 9.8.3 Product Outlook
  • 9.8.4 Key Developments
• 9.9 Salesforce.com
  • 9.9.1 Overview
  • 9.9.2 Financial Performance
  • 9.9.3 Product Outlook
  • 9.9.4 Key Developments
• 9.10 Teradata
  • 9.10.1 Overview
  • 9.10.2 Financial Performance
  • 9.10.3 Product Outlook
  • 9.10.4 Key Developments

10 Appendix

• 10.1 Related Research