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モバイル分析の世界市場

Mobile Analytics

出版日
ページ情報
英文 217 Pages
納期
即日から翌営業日
適宜更新あり
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.99円
モバイル分析の世界市場
出版日: 2024年09月01日
発行: Global Industry Analysts, Inc.
ページ情報: 英文 217 Pages
納期: 即日から翌営業日
GIIご利用のメリット
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  • 目次
概要

モバイル分析の世界市場は2030年までに348億米ドルに達する見込み

2023年に105億米ドルと推定されるモバイル分析の世界市場は、2023年から2030年にかけてCAGR 18.6%で成長し、2030年には348億米ドルに達すると予測されます。本レポートで分析したセグメントの1つであるモバイル広告＆市場セグメンテーション分析は、CAGR 20.7％を記録し、分析期間終了時には201億米ドルに達すると予測されます。アプリ内行動分析セグメントの成長率は、分析期間中CAGR 15.5%と推定されます。

米国市場は29億米ドルと推定、中国はCAGR17.5％で成長予測

米国のモバイル分析市場は2023年に29億米ドルと推定されます。世界第2位の経済大国である中国は、2030年までに51億米ドルの市場規模に達すると予測され、分析期間2023-2030年のCAGRは17.5%です。その他の注目すべき地域別市場としては、日本とカナダがあり、分析期間中のCAGRはそれぞれ16.8%と15.5%と予測されています。欧州では、ドイツがCAGR約13.1%で成長すると予測されています。

世界のモバイル分析市場- 主要動向と促進要因まとめ

モバイル分析とは何か？

モバイル分析は、ユーザーエンゲージメント、アプリのパフォーマンス、マーケティング効果に関する重要な洞察をモバイルデバイスから直接提供します。世界的にモバイルの利用率がデスクトップを上回る中、モバイル戦略の最適化を目指す企業にとって、モバイルの行動を理解することは不可欠です。この種のアナリティクスにより、企業はユーザーインタラクション、アプリのクラッシュ、レスポンスタイムを追跡し、アプリケーション設計の強化、運用の効率化、マーケティングキャンペーンの効果的な調整を行うことができます。モバイルファーストの消費者行動へのシフトを考えると、モバイル分析は、モバイルプラットフォームにおけるユーザーエクスペリエンスを大幅に改善し、コンバージョン率を向上させる意思決定を導く上で非常に貴重です。

データサイエンスの進歩は、モバイル分析をどのように変えていくのでしょうか？

モバイル分析の分野は、データサイエンスと機械学習の進歩によって急速に進化しています。これらのテクノロジーは、大規模なデータセットのより深い分析を可能にし、ユーザー行動や予測動向についてのより微妙な洞察を提供します。例えば、機械学習モデルはユーザーの行動を予測し、企業がニーズを予測し、より効果的にインタラクションをパーソナライズするのに役立ちます。リアルタイム・アナリティクス機能が普及することで、企業はモバイル・オファリングを即座に調整できるようになります。このような予測分析とリアルタイム分析へのシフトは、企業の顧客との関わり方を変え、よりダイナミックで応答性の高いインタラクションを実現しています。

モバイル分析はマーケティングとユーザーエクスペリエンスにどのような影響を与えますか？

モバイル分析は、キャンペーンのパフォーマンスとユーザーエンゲージメントを正確に測定することで、マーケティング戦略に革命をもたらします。マーケティング担当者は、どの戦略がオーディエンスに最も響くかを特定し、最大限の効果を得るために努力を最適化することができます。ユーザーエクスペリエンスデザイナーにとっては、ユーザーがアプリをどのように操作し、どこで問題が発生したかについての具体的なデータが分析によって提供されるため、反復的なデザインの改善が可能になります。このような的を絞ったアプローチは、アプリの機能性やインターフェースの改良に役立ち、ユーザーの満足度やリテンションの向上につながります。企業がエンゲージメントの主要な手段としてモバイルに投資し続ける中、ユーザー中心のデザインとパーソナライズされたマーケティングを形成する上で、モバイル分析の役割はますます重要になってきています。

モバイル分析の市場促進要因は？

モバイル分析市場の成長は、いくつかの要因によってもたらされます。モバイル中心の世界で企業が競争する中で、ビジネスインテリジェンスの強化やデータ主導の意思決定に対する需要が高まっています。モバイルデバイスの普及とモバイルコマース活動の増加により、パフォーマンスを最適化し、セキュリティを強化するための強固な分析が必要とされています。さらに、より高度なデータ分析技術を可能にするAIと機械学習の進歩により、より深い洞察と消費者行動のより正確な予測が可能になっています。モバイルプラットフォームへの依存度が高まる中、包括的なモバイル分析ソリューションへのニーズは高まり続けており、このダイナミックな市場の継続的な成長を後押ししています。

調査対象企業の例（全 87件）

  • Adobe Systems, Inc.
  • Amazon Web Services, Inc.
  • comScore, Inc.
  • Flurry, Inc.
  • Google LLC
  • IBM Corporation
  • Localytics
  • Microsoft Corporation
  • Mixpanel
  • Webtrends Inc.

目次

第1章 調査手法

第2章 エグゼクティブサマリー

  • 市場概要
  • 主要企業
  • 市場動向と促進要因
  • 世界市場の見通し

第3章 市場分析

  • 米国
  • カナダ
  • 日本
  • 中国
  • 欧州
  • フランス
  • ドイツ
  • イタリア
  • 英国
  • その他欧州
  • アジア太平洋
  • その他の地域

第4章 競合

目次
Product Code: MCP13370

Global Mobile Analytics Market to Reach US$34.8 Billion by 2030

The global market for Mobile Analytics estimated at US$10.5 Billion in the year 2023, is expected to reach US$34.8 Billion by 2030, growing at a CAGR of 18.6% over the analysis period 2023-2030. Mobile Advertisement & Marketing Analytics, one of the segments analyzed in the report, is expected to record a 20.7% CAGR and reach US$20.1 Billion by the end of the analysis period. Growth in the In-App Behavioral Analytics segment is estimated at 15.5% CAGR over the analysis period.

The U.S. Market is Estimated at US$2.9 Billion While China is Forecast to Grow at 17.5% CAGR

The Mobile Analytics market in the U.S. is estimated at US$2.9 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$5.1 Billion by the year 2030 trailing a CAGR of 17.5% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 16.8% and 15.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 13.1% CAGR.

Global Mobile Analytics Market - Key Trends & Drivers Summarized

What Is Mobile Analytics and How Does It Empower Businesses?

Mobile analytics provides critical insights into user engagement, app performance, and marketing effectiveness directly from mobile devices. As mobile usage surpasses desktop globally, understanding mobile behaviors becomes essential for businesses aiming to optimize mobile strategies. This type of analytics helps companies track user interactions, app crashes, and response times, enabling them to enhance application design, streamline operations, and tailor marketing campaigns effectively. Given the shift towards mobile-first consumer behavior, mobile analytics is invaluable in guiding decisions that can significantly improve user experiences and increase conversion rates on mobile platforms.

How Are Advances in Data Science Transforming Mobile Analytics?

The field of mobile analytics is rapidly evolving, driven by advances in data science and machine learning. These technologies enable deeper analyses of large datasets, providing more nuanced insights into user behavior and predictive trends. For instance, machine learning models can forecast user actions, helping businesses anticipate needs and personalize interactions more effectively. Real-time analytics capabilities are becoming more prevalent, allowing businesses to make instant adjustments to their mobile offerings. This shift towards predictive and real-time analytics is transforming how companies interact with their customers, making interactions more dynamic and responsive.

What Impact Does Mobile Analytics Have on Marketing and User Experience?

Mobile analytics revolutionizes marketing strategies by offering precise measurements of campaign performance and user engagement. Marketers can identify which strategies resonate best with audiences and optimize their efforts for maximum impact. For user experience designers, analytics provide concrete data on how users navigate apps and where they encounter issues, guiding iterative design improvements. This targeted approach helps in refining app functionalities and interfaces, leading to higher user satisfaction and retention. As companies continue to invest in mobile as a primary means of engagement, the role of mobile analytics in shaping user-centric designs and personalized marketing grows increasingly pivotal.

What Are the Primary Drivers of Market Growth for Mobile Analytics?

The growth in the mobile analytics market is driven by several factors. There is an escalating demand for enhanced business intelligence and data-driven decision-making as companies compete in a mobile-centric world. The proliferation of mobile devices and the increase in mobile commerce activities necessitate robust analytics to optimize performance and enhance security. Furthermore, advancements in AI and machine learning, which allow for more sophisticated data analysis techniques, are enabling deeper insights and more accurate predictions of consumer behavior. As businesses increasingly rely on mobile platforms to reach customers, the need for comprehensive mobile analytics solutions continues to surge, fueling ongoing growth in this dynamic market.

Select Competitors (Total 87 Featured) -

  • Adobe Systems, Inc.
  • Amazon Web Services, Inc.
  • comScore, Inc.
  • Flurry, Inc.
  • Google LLC
  • IBM Corporation
  • Localytics
  • Microsoft Corporation
  • Mixpanel
  • Webtrends Inc.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Global Economic Update
    • Mobile Analytics - Global Key Competitors Percentage Market Share in 2024 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Surge in Mobile Commerce and Digital Transactions Drives Need for Advanced Mobile Analytics
    • Increasing Demand for Real-Time Data Insights Enhances Mobile Analytics Adoption
    • Growth in Mobile Advertising and Marketing Campaigns Fuels Analytics Solutions
    • Rising Adoption of Location-Based Services Spurs Development in Geo-Analytics
    • Technological Advances in AI and Machine Learning Propel Mobile User Behavior Analysis
    • Increasing Use of Mobile Devices in Education Spurs Analytics for Learning Management
    • Growing Concern for Mobile Security and Privacy Issues Influences Analytics Tools
    • Consumer Demand for Personalized Mobile Experiences Boosts Analytics Implementation
    • Integration of Mobile Analytics in Healthcare for Improved Patient Engagement
    • Evolving Mobile Gaming Industry Drives Analytics for User Acquisition and Retention
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Mobile Analytics Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Mobile Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 3: World 7-Year Perspective for Mobile Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2024 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for Mobile Advertisement & Marketing Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 5: World 7-Year Perspective for Mobile Advertisement & Marketing Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 6: World Recent Past, Current & Future Analysis for In-App Behavioral Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 7: World 7-Year Perspective for In-App Behavioral Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Application Performance Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 9: World 7-Year Perspective for Application Performance Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 10: World Recent Past, Current & Future Analysis for Other Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 11: World 7-Year Perspective for Other Types by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 12: World Recent Past, Current & Future Analysis for Cloud by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 13: World 7-Year Perspective for Cloud by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 14: World Recent Past, Current & Future Analysis for On-Premise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 15: World 7-Year Perspective for On-Premise by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 16: World Recent Past, Current & Future Analysis for Retail & eCommerce by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 17: World 7-Year Perspective for Retail & eCommerce by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 18: World Recent Past, Current & Future Analysis for Transportation & Logistics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 19: World 7-Year Perspective for Transportation & Logistics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 20: World Recent Past, Current & Future Analysis for BFSI by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 21: World 7-Year Perspective for BFSI by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 22: World Recent Past, Current & Future Analysis for Media & Entertainment by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 23: World 7-Year Perspective for Media & Entertainment by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 24: World Recent Past, Current & Future Analysis for IT & Telecom by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 25: World 7-Year Perspective for IT & Telecom by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 26: World Recent Past, Current & Future Analysis for Other Verticals by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 27: World 7-Year Perspective for Other Verticals by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Mobile Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
    • TABLE 28: USA Recent Past, Current & Future Analysis for Mobile Analytics by Type - Mobile Advertisement & Marketing Analytics, In-App Behavioral Analytics, Application Performance Analytics and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 29: USA 7-Year Perspective for Mobile Analytics by Type - Percentage Breakdown of Value Sales for Mobile Advertisement & Marketing Analytics, In-App Behavioral Analytics, Application Performance Analytics and Other Types for the Years 2024 & 2030
    • TABLE 30: USA Recent Past, Current & Future Analysis for Mobile Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 31: USA 7-Year Perspective for Mobile Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
    • TABLE 32: USA Recent Past, Current & Future Analysis for Mobile Analytics by Vertical - Retail & eCommerce, Transportation & Logistics, BFSI, Media & Entertainment, IT & Telecom and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 33: USA 7-Year Perspective for Mobile Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, Transportation & Logistics, BFSI, Media & Entertainment, IT & Telecom and Other Verticals for the Years 2024 & 2030
  • CANADA
    • TABLE 34: Canada Recent Past, Current & Future Analysis for Mobile Analytics by Type - Mobile Advertisement & Marketing Analytics, In-App Behavioral Analytics, Application Performance Analytics and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 35: Canada 7-Year Perspective for Mobile Analytics by Type - Percentage Breakdown of Value Sales for Mobile Advertisement & Marketing Analytics, In-App Behavioral Analytics, Application Performance Analytics and Other Types for the Years 2024 & 2030
    • TABLE 36: Canada Recent Past, Current & Future Analysis for Mobile Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 37: Canada 7-Year Perspective for Mobile Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
    • TABLE 38: Canada Recent Past, Current & Future Analysis for Mobile Analytics by Vertical - Retail & eCommerce, Transportation & Logistics, BFSI, Media & Entertainment, IT & Telecom and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 39: Canada 7-Year Perspective for Mobile Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, Transportation & Logistics, BFSI, Media & Entertainment, IT & Telecom and Other Verticals for the Years 2024 & 2030
  • JAPAN
    • Mobile Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
    • TABLE 40: Japan Recent Past, Current & Future Analysis for Mobile Analytics by Type - Mobile Advertisement & Marketing Analytics, In-App Behavioral Analytics, Application Performance Analytics and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 41: Japan 7-Year Perspective for Mobile Analytics by Type - Percentage Breakdown of Value Sales for Mobile Advertisement & Marketing Analytics, In-App Behavioral Analytics, Application Performance Analytics and Other Types for the Years 2024 & 2030
    • TABLE 42: Japan Recent Past, Current & Future Analysis for Mobile Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 43: Japan 7-Year Perspective for Mobile Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
    • TABLE 44: Japan Recent Past, Current & Future Analysis for Mobile Analytics by Vertical - Retail & eCommerce, Transportation & Logistics, BFSI, Media & Entertainment, IT & Telecom and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 45: Japan 7-Year Perspective for Mobile Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, Transportation & Logistics, BFSI, Media & Entertainment, IT & Telecom and Other Verticals for the Years 2024 & 2030
  • CHINA
    • Mobile Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
    • TABLE 46: China Recent Past, Current & Future Analysis for Mobile Analytics by Type - Mobile Advertisement & Marketing Analytics, In-App Behavioral Analytics, Application Performance Analytics and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 47: China 7-Year Perspective for Mobile Analytics by Type - Percentage Breakdown of Value Sales for Mobile Advertisement & Marketing Analytics, In-App Behavioral Analytics, Application Performance Analytics and Other Types for the Years 2024 & 2030
    • TABLE 48: China Recent Past, Current & Future Analysis for Mobile Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 49: China 7-Year Perspective for Mobile Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
    • TABLE 50: China Recent Past, Current & Future Analysis for Mobile Analytics by Vertical - Retail & eCommerce, Transportation & Logistics, BFSI, Media & Entertainment, IT & Telecom and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 51: China 7-Year Perspective for Mobile Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, Transportation & Logistics, BFSI, Media & Entertainment, IT & Telecom and Other Verticals for the Years 2024 & 2030
  • EUROPE
    • Mobile Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
    • TABLE 52: Europe Recent Past, Current & Future Analysis for Mobile Analytics by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 53: Europe 7-Year Perspective for Mobile Analytics by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2024 & 2030
    • TABLE 54: Europe Recent Past, Current & Future Analysis for Mobile Analytics by Type - Mobile Advertisement & Marketing Analytics, In-App Behavioral Analytics, Application Performance Analytics and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 55: Europe 7-Year Perspective for Mobile Analytics by Type - Percentage Breakdown of Value Sales for Mobile Advertisement & Marketing Analytics, In-App Behavioral Analytics, Application Performance Analytics and Other Types for the Years 2024 & 2030
    • TABLE 56: Europe Recent Past, Current & Future Analysis for Mobile Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 57: Europe 7-Year Perspective for Mobile Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
    • TABLE 58: Europe Recent Past, Current & Future Analysis for Mobile Analytics by Vertical - Retail & eCommerce, Transportation & Logistics, BFSI, Media & Entertainment, IT & Telecom and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 59: Europe 7-Year Perspective for Mobile Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, Transportation & Logistics, BFSI, Media & Entertainment, IT & Telecom and Other Verticals for the Years 2024 & 2030
  • FRANCE
    • Mobile Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
    • TABLE 60: France Recent Past, Current & Future Analysis for Mobile Analytics by Type - Mobile Advertisement & Marketing Analytics, In-App Behavioral Analytics, Application Performance Analytics and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 61: France 7-Year Perspective for Mobile Analytics by Type - Percentage Breakdown of Value Sales for Mobile Advertisement & Marketing Analytics, In-App Behavioral Analytics, Application Performance Analytics and Other Types for the Years 2024 & 2030
    • TABLE 62: France Recent Past, Current & Future Analysis for Mobile Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 63: France 7-Year Perspective for Mobile Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
    • TABLE 64: France Recent Past, Current & Future Analysis for Mobile Analytics by Vertical - Retail & eCommerce, Transportation & Logistics, BFSI, Media & Entertainment, IT & Telecom and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 65: France 7-Year Perspective for Mobile Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, Transportation & Logistics, BFSI, Media & Entertainment, IT & Telecom and Other Verticals for the Years 2024 & 2030
  • GERMANY
    • Mobile Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
    • TABLE 66: Germany Recent Past, Current & Future Analysis for Mobile Analytics by Type - Mobile Advertisement & Marketing Analytics, In-App Behavioral Analytics, Application Performance Analytics and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 67: Germany 7-Year Perspective for Mobile Analytics by Type - Percentage Breakdown of Value Sales for Mobile Advertisement & Marketing Analytics, In-App Behavioral Analytics, Application Performance Analytics and Other Types for the Years 2024 & 2030
    • TABLE 68: Germany Recent Past, Current & Future Analysis for Mobile Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 69: Germany 7-Year Perspective for Mobile Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
    • TABLE 70: Germany Recent Past, Current & Future Analysis for Mobile Analytics by Vertical - Retail & eCommerce, Transportation & Logistics, BFSI, Media & Entertainment, IT & Telecom and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 71: Germany 7-Year Perspective for Mobile Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, Transportation & Logistics, BFSI, Media & Entertainment, IT & Telecom and Other Verticals for the Years 2024 & 2030
  • ITALY
    • TABLE 72: Italy Recent Past, Current & Future Analysis for Mobile Analytics by Type - Mobile Advertisement & Marketing Analytics, In-App Behavioral Analytics, Application Performance Analytics and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 73: Italy 7-Year Perspective for Mobile Analytics by Type - Percentage Breakdown of Value Sales for Mobile Advertisement & Marketing Analytics, In-App Behavioral Analytics, Application Performance Analytics and Other Types for the Years 2024 & 2030
    • TABLE 74: Italy Recent Past, Current & Future Analysis for Mobile Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 75: Italy 7-Year Perspective for Mobile Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
    • TABLE 76: Italy Recent Past, Current & Future Analysis for Mobile Analytics by Vertical - Retail & eCommerce, Transportation & Logistics, BFSI, Media & Entertainment, IT & Telecom and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 77: Italy 7-Year Perspective for Mobile Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, Transportation & Logistics, BFSI, Media & Entertainment, IT & Telecom and Other Verticals for the Years 2024 & 2030
  • UNITED KINGDOM
    • Mobile Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
    • TABLE 78: UK Recent Past, Current & Future Analysis for Mobile Analytics by Type - Mobile Advertisement & Marketing Analytics, In-App Behavioral Analytics, Application Performance Analytics and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 79: UK 7-Year Perspective for Mobile Analytics by Type - Percentage Breakdown of Value Sales for Mobile Advertisement & Marketing Analytics, In-App Behavioral Analytics, Application Performance Analytics and Other Types for the Years 2024 & 2030
    • TABLE 80: UK Recent Past, Current & Future Analysis for Mobile Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 81: UK 7-Year Perspective for Mobile Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
    • TABLE 82: UK Recent Past, Current & Future Analysis for Mobile Analytics by Vertical - Retail & eCommerce, Transportation & Logistics, BFSI, Media & Entertainment, IT & Telecom and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 83: UK 7-Year Perspective for Mobile Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, Transportation & Logistics, BFSI, Media & Entertainment, IT & Telecom and Other Verticals for the Years 2024 & 2030
  • REST OF EUROPE
    • TABLE 84: Rest of Europe Recent Past, Current & Future Analysis for Mobile Analytics by Type - Mobile Advertisement & Marketing Analytics, In-App Behavioral Analytics, Application Performance Analytics and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 85: Rest of Europe 7-Year Perspective for Mobile Analytics by Type - Percentage Breakdown of Value Sales for Mobile Advertisement & Marketing Analytics, In-App Behavioral Analytics, Application Performance Analytics and Other Types for the Years 2024 & 2030
    • TABLE 86: Rest of Europe Recent Past, Current & Future Analysis for Mobile Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 87: Rest of Europe 7-Year Perspective for Mobile Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
    • TABLE 88: Rest of Europe Recent Past, Current & Future Analysis for Mobile Analytics by Vertical - Retail & eCommerce, Transportation & Logistics, BFSI, Media & Entertainment, IT & Telecom and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 89: Rest of Europe 7-Year Perspective for Mobile Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, Transportation & Logistics, BFSI, Media & Entertainment, IT & Telecom and Other Verticals for the Years 2024 & 2030
  • ASIA-PACIFIC
    • Mobile Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
    • TABLE 90: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Analytics by Type - Mobile Advertisement & Marketing Analytics, In-App Behavioral Analytics, Application Performance Analytics and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 91: Asia-Pacific 7-Year Perspective for Mobile Analytics by Type - Percentage Breakdown of Value Sales for Mobile Advertisement & Marketing Analytics, In-App Behavioral Analytics, Application Performance Analytics and Other Types for the Years 2024 & 2030
    • TABLE 92: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 93: Asia-Pacific 7-Year Perspective for Mobile Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
    • TABLE 94: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Analytics by Vertical - Retail & eCommerce, Transportation & Logistics, BFSI, Media & Entertainment, IT & Telecom and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 95: Asia-Pacific 7-Year Perspective for Mobile Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, Transportation & Logistics, BFSI, Media & Entertainment, IT & Telecom and Other Verticals for the Years 2024 & 2030
  • REST OF WORLD
    • TABLE 96: Rest of World Recent Past, Current & Future Analysis for Mobile Analytics by Type - Mobile Advertisement & Marketing Analytics, In-App Behavioral Analytics, Application Performance Analytics and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 97: Rest of World 7-Year Perspective for Mobile Analytics by Type - Percentage Breakdown of Value Sales for Mobile Advertisement & Marketing Analytics, In-App Behavioral Analytics, Application Performance Analytics and Other Types for the Years 2024 & 2030
    • TABLE 98: Rest of World Recent Past, Current & Future Analysis for Mobile Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 99: Rest of World 7-Year Perspective for Mobile Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2024 & 2030
    • TABLE 100: Rest of World Recent Past, Current & Future Analysis for Mobile Analytics by Vertical - Retail & eCommerce, Transportation & Logistics, BFSI, Media & Entertainment, IT & Telecom and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 101: Rest of World 7-Year Perspective for Mobile Analytics by Vertical - Percentage Breakdown of Value Sales for Retail & eCommerce, Transportation & Logistics, BFSI, Media & Entertainment, IT & Telecom and Other Verticals for the Years 2024 & 2030

IV. COMPETITION