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データ管理プラットフォームの世界市場

Data Management Platforms

出版日
ページ情報
英文 262 Pages
納期
即日から翌営業日
適宜更新あり
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データ管理プラットフォームの世界市場
出版日: 2024年08月29日
発行: Global Industry Analysts, Inc.
ページ情報: 英文 262 Pages
納期: 即日から翌営業日
GIIご利用のメリット
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概要

データ管理プラットフォームの世界市場は2030年までに60億米ドルに達する見込み

2023年に28億米ドルと推定されるデータ管理プラットフォームの世界市場は、2023年から2030年にかけてCAGR 11.6%で成長し、2030年には60億米ドルに達すると予測されます。本レポートで分析したセグメントの1つであるオープンデータ管理プラットフォームは、CAGR 10.0％を記録し、分析期間終了時には33億米ドルに達すると予測されます。プライベートデータ管理プラットフォーム分野の成長率は、分析期間中CAGR 13.9％と推定されます。

米国市場は7億5,640万米ドル、中国はCAGR 11.1％で成長すると予測

米国のデータ管理プラットフォーム市場は、2023年に7億5,640万米ドルと推定されます。世界第2位の経済大国である中国は、2030年までに9億3,890万米ドルの市場規模に達すると予測され、分析期間2023-2030年のCAGRは11.1%です。その他の注目すべき地域別市場としては、日本とカナダがあり、分析期間中のCAGRはそれぞれ9.7%と9.9%と予測されています。欧州では、ドイツがCAGR約8.5%で成長すると予測されています。

世界のデータ管理プラットフォーム市場- 主要動向と促進要因のまとめ

データ管理プラットフォームとは何か？

データ管理プラットフォーム（DMP）は、多様なソースから大量のデータを収集、整理、活性化し、企業がより多くの情報に基づいた戦略的な意思決定を行えるようにする統合システムです。DMPは、オンライン、オフライン、モバイル、その他デジタルデータなど、複数のソースからのデータを集約することで、組織内のデータのサイロ化を解消するように設計されています。DMPは、ターゲット・マーケティングの改善、顧客関係管理の強化、広告戦略の最適化において重要な役割を果たします。DMPは、高度なアルゴリズムを使用して、オーディエンスのセグメンテーション、マーケティング・メッセージの調整、消費者行動の予測を行い、マーケティング・キャンペーンの効果を高めます。企業が業務を推進する上でデータへの依存度が高まる中、DMPは膨大な情報を管理し、データへのアクセス性、安全性、有用性を確保するために不可欠なツールとなっています。

データ管理プラットフォームはマーケティングと顧客エンゲージメントをどのように強化するのか？

DMPは、複数のチャネルにまたがる顧客とのインタラクションを一元的に把握することで、マーケティング戦略と顧客エンゲージメントを大幅に強化します。この機能により、マーケティング担当者は顧客の嗜好や行動に沿った、よりパーソナライズされたマーケティングメッセージやキャンペーンを作成できるようになります。DMPは、さまざまなタッチポイントのデータを統合することで、カスタマージャーニーを全体的に把握し、より精度の高いターゲティングやセグメンテーションを可能にします。さらに、DMPは機械学習や予測分析を活用することで、将来の消費者の行動や嗜好を予測し、企業がマーケティング戦略をプロアクティブに調整するのに役立ちます。これにより、コンバージョン率が向上するだけでなく、より適切でタイムリーなコンテンツを配信することで顧客との関係を強化し、カスタマー・エクスペリエンス全体を向上させることができます。

データ管理プラットフォームの課題とは？

DMPは大きなメリットをもたらしますが、その導入に課題がないわけではありません。一次情報としては、データ統合が挙げられます。DMPでは、さまざまなデータソースのデータを扱う必要があるため、データの互換性や正確性を確保するために多大な労力が必要となります。さらに、DMPの効果的な使用には、プライバシーに関する懸念を管理するための強力なデータガバナンスポリシーが要求されます。特に、データプライバシーに関する監視と規制（GDPRやCCPAなど）が強化されているためです。企業は、法的な影響を回避し、消費者の信頼を維持するために、顧客データがこれらの規制に準拠して収集、保存、使用されていることを確認する必要があります。もう一つの課題は、DMPが処理する膨大なデータから実用的なインサイトを導き出すことです。そのためには、高度な分析ツールだけでなく、データを正しく解釈し、戦略的なフレームワークの中で効果的に活用できる熟練した人材が必要となります。

データ管理プラットフォーム市場の成長を促進する要因は？

データ管理プラットフォーム市場の成長は、さまざまな業界において、より優れたデータ分析と洞察に対する需要が高まっていることなど、いくつかの要因によってもたらされます。企業が競争力を高めるためには、大規模なデータセットを迅速かつ正確に分析する能力が不可欠となります。DMPは、潜在顧客の効果的なセグメンテーションやターゲティングを支援するツールを提供することで、これを促進します。これは、小売、eコマース、メディアなどの分野で特に価値があります。さらに、デジタル・マーケティングの急増や、パーソナライズされたマーケティング・アプローチの必要性が、DMPの採用に拍車をかけています。消費者の行動も重要な役割を果たしており、パーソナライズされたインタラクションやプライバシーに準拠したコミュニケーションを求める傾向が強まっています。このような需要により、企業は規制基準を遵守しながら、より充実した顧客体験を提供できる堅牢なデータ管理ソリューションへの投資を促しています。さらに、人工知能や機械学習の技術的進歩により、より高度なデータ処理能力が実現され、DMP市場の成長をさらに後押ししています。これらの要因は、世界な産業界で進行中のデジタルトランスフォーメーションへの取り組みと相まって、データ管理プラットフォーム市場のダイナミックな拡大を確実なものにしており、現代のデータ主導型ビジネスにおけるDMPの重要な役割を浮き彫りにしています。

調査対象企業の例（全177社）

  • Adobe Systems, Inc.
  • Cloudera, Inc.
  • Cxense ASA
  • IgnitionOne
  • Informatica LLC
  • KBM Group LLC
  • Lotame Solutions, Inc.
  • MediaMath, Inc.
  • Neustar, Inc.
  • Oracle Corporation
  • Rocket Fuel Inc.
  • SAP SE
  • SAS Institute, Inc.

目次

第1章 調査手法

第2章 エグゼクティブサマリー

  • 市場概要
  • 主要企業
  • 市場動向と促進要因
  • 世界市場の見通し

第3章 市場分析

  • 米国
  • カナダ
  • 日本
  • 中国
  • 欧州
  • フランス
  • ドイツ
  • イタリア
  • 英国
  • その他欧州
  • アジア太平洋
  • その他の地域

第4章 競合

目次
Product Code: MCP11451

Global Data Management Platforms Market to Reach US$6.0 Billion by 2030

The global market for Data Management Platforms estimated at US$2.8 Billion in the year 2023, is expected to reach US$6.0 Billion by 2030, growing at a CAGR of 11.6% over the analysis period 2023-2030. Open Data Management Platforms, one of the segments analyzed in the report, is expected to record a 10.0% CAGR and reach US$3.3 Billion by the end of the analysis period. Growth in the Private Data Management Platforms segment is estimated at 13.9% CAGR over the analysis period.

The U.S. Market is Estimated at US$756.4 Million While China is Forecast to Grow at 11.1% CAGR

The Data Management Platforms market in the U.S. is estimated at US$756.4 Million in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$938.9 Million by the year 2030 trailing a CAGR of 11.1% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 9.7% and 9.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 8.5% CAGR.

Global Data Management Platforms Market - Key Trends and Drivers Summarized

What Are Data Management Platforms and How Do They Transform Data Handling?

Data Management Platforms (DMPs) are integrated systems that collect, organize, and activate large volumes of data from diverse sources to enable businesses to make more informed and strategic decisions. These platforms are designed to break down data silos within organizations by aggregating data from multiple sources including online, offline, mobile, and other digital data streams. DMPs play a crucial role in improving target marketing efforts, enhancing customer relationship management, and optimizing advertising strategies. They use sophisticated algorithms to segment audiences, tailor marketing messages, and predict consumer behavior, thereby increasing the effectiveness of marketing campaigns. As businesses increasingly rely on data to drive their operations, DMPs have become essential tools for managing vast amounts of information, ensuring that data is accessible, secure, and usable.

How Do Data Management Platforms Enhance Marketing and Customer Engagement?

DMPs significantly enhance marketing strategies and customer engagement by providing a unified view of customer interactions across multiple channels. This capability allows marketers to create more personalized marketing messages and campaigns that are better aligned with the customers' preferences and behaviors. By integrating data from various touchpoints, DMPs enable a holistic understanding of the customer journey, facilitating more precise targeting and segmentation. Furthermore, DMPs can leverage machine learning and predictive analytics to forecast future consumer behaviors and preferences, which helps companies to proactively adjust their marketing strategies. This not only leads to higher conversion rates but also builds stronger customer relationships by delivering more relevant and timely content, thereby enhancing the overall customer experience.

What Challenges Do Organizations Face with Data Management Platforms?

While DMPs offer substantial benefits, their implementation is not without challenges. One of the primary issues is data integration, as these platforms must handle a variety of data types from disparate sources, often requiring significant effort to ensure data compatibility and accuracy. Additionally, the effective use of DMPs demands strong data governance policies to manage privacy concerns, especially with the increasing scrutiny and regulation regarding data privacy (such as GDPR and CCPA). Organizations must ensure that customer data is collected, stored, and used in compliance with these regulations to avoid legal repercussions and maintain consumer trust. Another challenge is deriving actionable insights from the vast amounts of data processed by DMPs. This requires not only sophisticated analytical tools but also skilled personnel who can interpret the data correctly and apply it effectively within strategic frameworks.

What Drives the Growth in the Data Management Platforms Market?

The growth in the data management platforms market is driven by several factors, including the escalating demand for better data analytics and insights across various industries. As businesses strive to gain a competitive edge, the ability to quickly and accurately analyze large datasets becomes crucial. DMPs facilitate this by providing tools that help in the effective segmentation and targeting of potential customers, which is particularly valuable in sectors such as retail, e-commerce, and media. Additionally, the surge in digital marketing and the need for personalized marketing approaches are fueling the adoption of DMPs. Consumer behavior also plays a significant role, as customers increasingly expect personalized interactions and privacy-compliant communications. These demands encourage businesses to invest in robust data management solutions that can deliver enhanced customer experiences while adhering to regulatory standards. Moreover, technological advancements in artificial intelligence and machine learning are enabling more sophisticated data processing capabilities, further driving the growth of the DMP market. These factors, combined with the ongoing digital transformation initiatives across global industries, ensure a dynamic expansion of the data management platforms market, underscoring their critical role in modern data-driven business practices.

Select Competitors (Total 177 Featured) -

  • Adobe Systems, Inc.
  • Cloudera, Inc.
  • Cxense ASA
  • IgnitionOne
  • Informatica LLC
  • KBM Group LLC
  • Lotame Solutions, Inc.
  • MediaMath, Inc.
  • Neustar, Inc.
  • Oracle Corporation
  • Rocket Fuel Inc.
  • SAP SE
  • SAS Institute, Inc.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • Data Management Platforms - Global Key Competitors Percentage Market Share in 2024 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
    • Global Economic Update
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Rising Demand for Cohesive Data Handling Drives Growth in Data Management Platforms (DMP)
    • Increasing Need for Improved Audience Targeting and Segmentation Strengthens DMP Adoption
    • Expansion of Digital Marketing and Advertising Spurs Demand for Data Management Platforms
    • Integration of AI and Machine Learning in DMPs Enhances Predictive Analytics Capabilities
    • Rising Adoption of Customer Data Platforms (CDPs) Complements DMP Growth
    • Increasing Focus on Real-Time Data Processing Expands Addressable Market for DMPs
    • Expansion of E-commerce Necessitates Robust Data Management for Enhanced Customer Experiences
    • Growing Use of DMPs in Healthcare for Better Patient Data Management Expands Market Opportunities
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Recent Past, Current & Future Analysis for Data Management Platforms by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 2: World Historic Review for Data Management Platforms by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 3: World 16-Year Perspective for Data Management Platforms by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2014, 2024 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for Private Data Management Platforms by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 5: World Historic Review for Private Data Management Platforms by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 6: World 16-Year Perspective for Private Data Management Platforms by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
    • TABLE 7: World Recent Past, Current & Future Analysis for Open Data Management Platforms by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 8: World Historic Review for Open Data Management Platforms by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 9: World 16-Year Perspective for Open Data Management Platforms by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
    • TABLE 10: World Recent Past, Current & Future Analysis for Media Agencies by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 11: World Historic Review for Media Agencies by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 12: World 16-Year Perspective for Media Agencies by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
    • TABLE 13: World Recent Past, Current & Future Analysis for Publishers by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 14: World Historic Review for Publishers by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 15: World 16-Year Perspective for Publishers by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
    • TABLE 16: World Recent Past, Current & Future Analysis for Ad Agencies by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 17: World Historic Review for Ad Agencies by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 18: World 16-Year Perspective for Ad Agencies by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
    • TABLE 19: World Data Management Platforms Market Analysis of Annual Sales in US$ Thousand for Years 2014 through 2030
    • TABLE 20: World Recent Past, Current & Future Analysis for Brands / Retailers by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 21: World Historic Review for Brands / Retailers by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 22: World 16-Year Perspective for Brands / Retailers by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Data Management Platforms Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
    • TABLE 23: USA Recent Past, Current & Future Analysis for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 24: USA Historic Review for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 25: USA 16-Year Perspective for Data Management Platforms by Platform - Percentage Breakdown of Value Sales for Open Data Management Platforms and Private Data Management Platforms for the Years 2014, 2024 & 2030
    • TABLE 26: USA Recent Past, Current & Future Analysis for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 27: USA Historic Review for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 28: USA 16-Year Perspective for Data Management Platforms by End-Use - Percentage Breakdown of Value Sales for Publishers, Brands / Retailers, Media Agencies and Ad Agencies for the Years 2014, 2024 & 2030
  • CANADA
    • TABLE 29: Canada Recent Past, Current & Future Analysis for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 30: Canada Historic Review for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 31: Canada 16-Year Perspective for Data Management Platforms by Platform - Percentage Breakdown of Value Sales for Open Data Management Platforms and Private Data Management Platforms for the Years 2014, 2024 & 2030
    • TABLE 32: Canada Recent Past, Current & Future Analysis for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 33: Canada Historic Review for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 34: Canada 16-Year Perspective for Data Management Platforms by End-Use - Percentage Breakdown of Value Sales for Publishers, Brands / Retailers, Media Agencies and Ad Agencies for the Years 2014, 2024 & 2030
  • JAPAN
    • Data Management Platforms Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
    • TABLE 35: Japan Recent Past, Current & Future Analysis for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 36: Japan Historic Review for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 37: Japan 16-Year Perspective for Data Management Platforms by Platform - Percentage Breakdown of Value Sales for Open Data Management Platforms and Private Data Management Platforms for the Years 2014, 2024 & 2030
    • TABLE 38: Japan Recent Past, Current & Future Analysis for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 39: Japan Historic Review for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 40: Japan 16-Year Perspective for Data Management Platforms by End-Use - Percentage Breakdown of Value Sales for Publishers, Brands / Retailers, Media Agencies and Ad Agencies for the Years 2014, 2024 & 2030
  • CHINA
    • Data Management Platforms Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
    • TABLE 41: China Recent Past, Current & Future Analysis for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 42: China Historic Review for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 43: China 16-Year Perspective for Data Management Platforms by Platform - Percentage Breakdown of Value Sales for Open Data Management Platforms and Private Data Management Platforms for the Years 2014, 2024 & 2030
    • TABLE 44: China Recent Past, Current & Future Analysis for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 45: China Historic Review for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 46: China 16-Year Perspective for Data Management Platforms by End-Use - Percentage Breakdown of Value Sales for Publishers, Brands / Retailers, Media Agencies and Ad Agencies for the Years 2014, 2024 & 2030
  • EUROPE
    • Data Management Platforms Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
    • TABLE 47: Europe Recent Past, Current & Future Analysis for Data Management Platforms by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 48: Europe Historic Review for Data Management Platforms by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 49: Europe 16-Year Perspective for Data Management Platforms by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2014, 2024 & 2030
    • TABLE 50: Europe Recent Past, Current & Future Analysis for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 51: Europe Historic Review for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 52: Europe 16-Year Perspective for Data Management Platforms by Platform - Percentage Breakdown of Value Sales for Open Data Management Platforms and Private Data Management Platforms for the Years 2014, 2024 & 2030
    • TABLE 53: Europe Recent Past, Current & Future Analysis for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 54: Europe Historic Review for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 55: Europe 16-Year Perspective for Data Management Platforms by End-Use - Percentage Breakdown of Value Sales for Publishers, Brands / Retailers, Media Agencies and Ad Agencies for the Years 2014, 2024 & 2030
  • FRANCE
    • Data Management Platforms Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
    • TABLE 56: France Recent Past, Current & Future Analysis for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 57: France Historic Review for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 58: France 16-Year Perspective for Data Management Platforms by Platform - Percentage Breakdown of Value Sales for Open Data Management Platforms and Private Data Management Platforms for the Years 2014, 2024 & 2030
    • TABLE 59: France Recent Past, Current & Future Analysis for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 60: France Historic Review for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 61: France 16-Year Perspective for Data Management Platforms by End-Use - Percentage Breakdown of Value Sales for Publishers, Brands / Retailers, Media Agencies and Ad Agencies for the Years 2014, 2024 & 2030
  • GERMANY
    • Data Management Platforms Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
    • TABLE 62: Germany Recent Past, Current & Future Analysis for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 63: Germany Historic Review for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 64: Germany 16-Year Perspective for Data Management Platforms by Platform - Percentage Breakdown of Value Sales for Open Data Management Platforms and Private Data Management Platforms for the Years 2014, 2024 & 2030
    • TABLE 65: Germany Recent Past, Current & Future Analysis for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 66: Germany Historic Review for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 67: Germany 16-Year Perspective for Data Management Platforms by End-Use - Percentage Breakdown of Value Sales for Publishers, Brands / Retailers, Media Agencies and Ad Agencies for the Years 2014, 2024 & 2030
  • ITALY
    • TABLE 68: Italy Recent Past, Current & Future Analysis for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 69: Italy Historic Review for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 70: Italy 16-Year Perspective for Data Management Platforms by Platform - Percentage Breakdown of Value Sales for Open Data Management Platforms and Private Data Management Platforms for the Years 2014, 2024 & 2030
    • TABLE 71: Italy Recent Past, Current & Future Analysis for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 72: Italy Historic Review for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 73: Italy 16-Year Perspective for Data Management Platforms by End-Use - Percentage Breakdown of Value Sales for Publishers, Brands / Retailers, Media Agencies and Ad Agencies for the Years 2014, 2024 & 2030
  • UNITED KINGDOM
    • Data Management Platforms Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
    • TABLE 74: UK Recent Past, Current & Future Analysis for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 75: UK Historic Review for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 76: UK 16-Year Perspective for Data Management Platforms by Platform - Percentage Breakdown of Value Sales for Open Data Management Platforms and Private Data Management Platforms for the Years 2014, 2024 & 2030
    • TABLE 77: UK Recent Past, Current & Future Analysis for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 78: UK Historic Review for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 79: UK 16-Year Perspective for Data Management Platforms by End-Use - Percentage Breakdown of Value Sales for Publishers, Brands / Retailers, Media Agencies and Ad Agencies for the Years 2014, 2024 & 2030
  • REST OF EUROPE
    • TABLE 80: Rest of Europe Recent Past, Current & Future Analysis for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 81: Rest of Europe Historic Review for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 82: Rest of Europe 16-Year Perspective for Data Management Platforms by Platform - Percentage Breakdown of Value Sales for Open Data Management Platforms and Private Data Management Platforms for the Years 2014, 2024 & 2030
    • TABLE 83: Rest of Europe Recent Past, Current & Future Analysis for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 84: Rest of Europe Historic Review for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 85: Rest of Europe 16-Year Perspective for Data Management Platforms by End-Use - Percentage Breakdown of Value Sales for Publishers, Brands / Retailers, Media Agencies and Ad Agencies for the Years 2014, 2024 & 2030
  • ASIA-PACIFIC
    • Data Management Platforms Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
    • TABLE 86: Asia-Pacific Recent Past, Current & Future Analysis for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 87: Asia-Pacific Historic Review for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 88: Asia-Pacific 16-Year Perspective for Data Management Platforms by Platform - Percentage Breakdown of Value Sales for Open Data Management Platforms and Private Data Management Platforms for the Years 2014, 2024 & 2030
    • TABLE 89: Asia-Pacific Recent Past, Current & Future Analysis for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 90: Asia-Pacific Historic Review for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 91: Asia-Pacific 16-Year Perspective for Data Management Platforms by End-Use - Percentage Breakdown of Value Sales for Publishers, Brands / Retailers, Media Agencies and Ad Agencies for the Years 2014, 2024 & 2030
  • REST OF WORLD
    • TABLE 92: Rest of World Recent Past, Current & Future Analysis for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 93: Rest of World Historic Review for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 94: Rest of World 16-Year Perspective for Data Management Platforms by Platform - Percentage Breakdown of Value Sales for Open Data Management Platforms and Private Data Management Platforms for the Years 2014, 2024 & 2030
    • TABLE 95: Rest of World Recent Past, Current & Future Analysis for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 96: Rest of World Historic Review for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 97: Rest of World 16-Year Perspective for Data Management Platforms by End-Use - Percentage Breakdown of Value Sales for Publishers, Brands / Retailers, Media Agencies and Ad Agencies for the Years 2014, 2024 & 2030

IV. COMPETITION