オンライン・オンデマンドフードデリバリーサービスの世界市場

オンライン・オンデマンドフードデリバリーサービスの世界市場は2030年までに米国で4,493億米ドルに達する見込み

2023年に1,274億米ドルと推定されるオンライン・オンデマンドフードデリバリーサービスの世界市場は、2030年には4,493億米ドルに達し、分析期間2023-2030年のCAGRは19.7％で成長すると予測されます。本レポートで分析したセグメントの1つである注文ベースの食品宅配サービスは、CAGR20.8％を記録し、分析期間終了時には3,952億米ドルに達すると予測されます。ロジスティクスベースの食品宅配サービス分野の成長率は、分析期間中CAGR13.6％と推定されます。

米国市場は340億米ドルと推定、中国はCAGR18.3％で成長予測

米国のオンライン・オンデマンドフードデリバリーサービス市場は2023年に340億米ドルと推定されます。世界第2位の経済大国である中国は、2030年までに662億米ドルの市場規模に達すると予測され、分析期間2023-2030年のCAGRは18.3%です。その他の注目すべき地域別市場としては、日本とカナダがあり、分析期間中のCAGRはそれぞれ18.1%と16.7%と予測されています。欧州では、ドイツがCAGR約13.9%で成長すると予測されています。

世界のオンライン・オンデマンドフードデリバリーサービス市場- 主要動向と促進要因のまとめ

オンライン・オンデマンド・フードデリバリー市場は食生活をどう変えたか？

オンライン・オンデマンド・フードデリバリー市場は、食品・レストラン業界を劇的に変化させ、消費者が自宅に居ながらにして好みの食事に簡単にアクセスできるようにしました。この分野の成長に拍車をかけたのは、モバイル・テクノロジーの進歩とスマートフォンの普及率の高まりで、顧客は数回タップするだけで料理を注文できるようになった。以前は、フードデリバリーは、電話注文が可能な一部のファーストフードチェーンや地元レストランに限られていました。今日では、UberEats、DoorDash、Grubhubといったデジタル・プラットフォームが選択肢を広げ、地元の飲食店から高級レストランまで、多種多様な料理を提供しています。世界の大流行により、ロックダウンや健康への懸念から、消費者は食事を入手する主要手段としてオンライン・デリバリー・サービスを利用せざるを得なくなり、この市場の成長はさらに加速しました。非接触型デリバリー・オプションと高度な決済システムのイントロダクションは、プロセスをよりスムーズかつ安全にし、顧客満足度をさらに高めています。

オンライン・フードデリバリーの主な消費者動向とは？

オンライン・フードデリバリー市場における消費者の嗜好は、利便性、選択肢、個別化によって進化してきました。重要な動向のひとつは、より健康的で多様な食事の選択肢に対する需要の高まりです。消費者は植物性、オーガニック、持続可能な食材を使った食事を選ぶようになっており、レストランはこの需要に応えるためにメニューを調整するよう求められています。食事のカスタマイズの台頭も重要な動向で、顧客はグルテンフリー、ビーガン、ケト食など、特定の食事嗜好に合わせた注文を期待しています。さらに、あらかじめ設定された食事プランや毎日の食事配達を提供する、定期購入ベースの食事配達サービスの利便性が、多忙な専門家や健康志向の個人の間で人気となっています。デリバリー・アプリを通じて提供されるロイヤリティ・プログラムや個別割引も、リピーターを促しブランド・ロイヤルティを高めることから、人気を集めています。さらに、フード・デリバリー・サービスは、複数のユーザーが1つの請求書で異なるレストランに注文できる機能を提供し、グループでの食事に人気のソリューションとなっています。

テクノロジーはオンライン・フードデリバリー体験をどのように変えているのか？

テクノロジーは、注文プロセスの合理化から配達効率の改善まで、オンライン・フードデリバリー体験を向上させる上で重要な役割を果たしています。人工知能（AI）と機械学習の統合により、フード・デリバリー・プラットフォームは、ユーザーの嗜好、過去の注文、地域の動向に基づいてパーソナライズされた推奨を提供できるようになった。リアルタイムのGPS追跡が標準機能となり、顧客は配達状況や到着予定時間をモニターできるようになった。ドローンや自律型配達ロボットは、ラスト・マイル・デリバリーの革新的なソリューションとして台頭してきており、配達時間とオペレーション・コストを削減する可能性を提供しています。クラウドキッチン（ゴーストキッチン）もテクノロジー主導のトレンドとして台頭してきており、レストランはデリバリー専用に運営され、実店舗を持つことなく厨房スペースとリソースを最適化しています。直感的なユーザーインターフェイスを備えたモバイルアプリは、注文から支払いまでのプロセス全体を簡素化し、ソーシャルメディアプラットフォームとの統合により、消費者は自分の食事体験を共有し、他の人の選択に影響を与えることができます。

オンライン・オンデマンドフードデリバリーサービス市場の成長の原動力は？

オンライン・オンデマンドフードデリバリーサービス市場の成長は、いくつかの要因によって牽引されています。スマートフォンやモバイルアプリケーションの普及が進んだことで、フードデリバリーサービスがより身近になり、ユーザーは事実上どこからでも料理を注文できるようになった。消費者行動の変化、特に利便性と時間節約ソリューションへの需要が、市場の拡大に大きく寄与しています。AIを活用したレコメンデーションやリアルタイムの配達追跡などの技術的進歩は顧客体験を向上させ、クラウドキッチンなどのイノベーションはレストランのオペレーションを合理化しました。健康志向の消費者の増加は、多様で健康的な食事の選択肢に対する需要の高まりにつながり、市場の成長をさらに後押ししています。さらに、キャッシュレス取引へのシフトやCOVID-19パンデミック時の非接触型デリバリーの導入により、安全性が向上し、こうしたサービスに対する顧客の信頼が高まっています。最後に、デリバリー・プラットフォームとレストラン間の戦略的パートナーシップは、積極的なマーケティング・キャンペーンやロイヤルティ・プログラムと相まって、消費者がより頻繁にこれらのサービスを利用することを促し、市場の持続的成長に拍車をかけています。

調査対象企業の例（注目の46社）

• Deliveroo
• Delivery Hero SE
• DoorDash Inc.
• ELEME Inc.
• GrubHub Inc.
• Hellofood
• Just Eat Holding Limited
• Munchery
• OrderUp Inc.
• Postmates Inc.
• Swiggy
• TAKEAWAY.COM N.V.
• Uber Technologies, Inc.（Uber Eats）
• Zomato Media Pvt Ltd.

目次

第1章 調査手法

第2章 エグゼクティブサマリー

• 市場概要
• 主要企業
• 市場動向と促進要因
• 世界市場の見通し

第3章 市場分析

• 米国
• カナダ
• 日本
• 中国
• 欧州
• フランス
• ドイツ
• イタリア
• 英国
• その他欧州
• アジア太平洋
• その他の地域

第4章 競合

Global Online On-Demand Food Delivery Services Market to Reach US$449.3 Billion by 2030

The global market for Online On-Demand Food Delivery Services estimated at US$127.4 Billion in the year 2023, is expected to reach US$449.3 Billion by 2030, growing at a CAGR of 19.7% over the analysis period 2023-2030. Order-based Food Delivery Services, one of the segments analyzed in the report, is expected to record a 20.8% CAGR and reach US$395.2 Billion by the end of the analysis period. Growth in the Logistics-based Food Delivery Services segment is estimated at 13.6% CAGR over the analysis period.

The U.S. Market is Estimated at US$34.0 Billion While China is Forecast to Grow at 18.3% CAGR

The Online On-Demand Food Delivery Services market in the U.S. is estimated at US$34.0 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$66.2 Billion by the year 2030 trailing a CAGR of 18.3% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 18.1% and 16.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 13.9% CAGR.

Global Online On-Demand Food Delivery Services Market - Key Trends & Drivers Summarized

How Has the Online On-Demand Food Delivery Market Changed the Way We Eat?

The online on-demand food delivery market has dramatically reshaped the food and restaurant industry, making it easier for consumers to access their favorite meals from the comfort of their homes. The growth of this sector has been fueled by advancements in mobile technology and the increasing prevalence of smartphones, allowing customers to order food with just a few taps. Previously, food delivery was limited to a few fast-food chains and local restaurants that offered phone-in orders. Today, digital platforms such as UberEats, DoorDash, and Grubhub have expanded the options, offering a wide variety of cuisines from local eateries to premium dining establishments. The global pandemic further accelerated the growth of this market, as lockdowns and health concerns forced consumers to turn to online delivery services as their primary means of accessing meals. The introduction of contactless delivery options and advanced payment systems have made the process smoother and more secure, further enhancing customer satisfaction.

What Are the Key Consumer Trends in Online Food Delivery?

Consumer preferences in the online food delivery market have evolved, driven by convenience, choice, and personalization. One of the significant trends is the growing demand for healthier and more diverse meal options. Consumers are increasingly opting for plant-based, organic, and sustainably sourced meals, prompting restaurants to adjust their menus to meet this demand. The rise of meal customization is another key trend, with customers expecting the ability to tailor their orders to specific dietary preferences, such as gluten-free, vegan, or keto-friendly options. Additionally, the convenience of subscription-based meal delivery services, which offer pre-set meal plans or daily food deliveries, has become popular among busy professionals and health-conscious individuals. Loyalty programs and personalized discounts offered through delivery apps are also gaining traction, as they encourage repeat customers and increase brand loyalty. Moreover, food delivery services have become a popular solution for group dining, offering features that allow multiple users to place orders from different restaurants on a single bill.

How Is Technology Transforming the Online Food Delivery Experience?

Technology plays a crucial role in enhancing the online food delivery experience, from streamlining the ordering process to improving delivery efficiency. The integration of artificial intelligence (AI) and machine learning has allowed food delivery platforms to offer personalized recommendations based on user preferences, previous orders, and local trends. Real-time GPS tracking has become a standard feature, allowing customers to monitor their delivery status and estimated arrival time. Drones and autonomous delivery robots are emerging as innovative solutions for last-mile delivery, offering the potential to reduce delivery times and operational costs. Cloud kitchens, or "ghost kitchens," have also emerged as a technology-driven trend, where restaurants operate solely for delivery, optimizing kitchen space and resources without the need for a physical storefront. Mobile apps with intuitive user interfaces have simplified the entire process, from order placement to payment, while integration with social media platforms allows consumers to share their dining experiences and influence others' choices.

What Is Driving the Growth in the Online On-Demand Food Delivery Services Market?

The growth in the online on-demand food delivery services market is driven by several factors. The increasing adoption of smartphones and mobile applications has made food delivery services more accessible, allowing users to order food from virtually anywhere. Changing consumer behaviors, particularly the demand for convenience and time-saving solutions, have significantly contributed to the market's expansion. Technological advancements, such as AI-powered recommendations and real-time delivery tracking, have enhanced the customer experience, while innovations like cloud kitchens have streamlined operations for restaurants. The rise of health-conscious consumers has led to a growing demand for diverse and healthy meal options, further driving the market's growth. Additionally, the shift toward cashless transactions and the implementation of contactless delivery during the COVID-19 pandemic have improved safety and boosted customer trust in these services. Finally, strategic partnerships between delivery platforms and restaurants, coupled with aggressive marketing campaigns and loyalty programs, are encouraging consumers to use these services more frequently, fueling sustained market growth.

Select Competitors (Total 46 Featured) -

• Deliveroo
• Delivery Hero SE
• DoorDash Inc.
• ELEME Inc.
• GrubHub Inc.
• Hellofood
• Just Eat Holding Limited
• Munchery
• OrderUp Inc.
• Postmates Inc.
• Swiggy
• TAKEAWAY.COM N.V.
• Uber Technologies, Inc. (Uber Eats)
• Zomato Media Pvt Ltd.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

• 1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Global Economic Update
  • Online On-Demand Food Delivery Services - Global Key Competitors Percentage Market Share in 2024 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
• 2. FOCUS ON SELECT PLAYERS
• 3. MARKET TRENDS & DRIVERS
  • Surging Consumer Demand for Convenience and Speed Spurs Growth in the Online On-Demand Food Delivery Market
  • Increased Smartphone Penetration Expands the Addressable Market for Online Food Delivery Services
  • The Growth of Third-Party Delivery Platforms Like UberEats and DoorDash Propels Market Expansion in Online On-Demand Food Services
  • Rise of Cloud Kitchens and Virtual Restaurants Strengthens Business Case for On-Demand Food Delivery
  • Growing Focus on Contactless Delivery and Enhanced Hygiene Standards Post-Pandemic Drives Adoption of Online Food Delivery Services
  • Changing Consumer Lifestyles and Busy Work Schedules Generate Demand for Ready-to-Eat Meals from Online Delivery Platforms
  • Rising Popularity of Subscription-Based Meal Services Expands Market Opportunities for Online On-Demand Food Delivery
  • Increased Adoption of AI-Driven Personalization and Recommendation Tools Enhances Consumer Experience in Food Delivery Apps
  • Growing Focus on Eco-Friendly Packaging and Sustainable Practices Strengthens Business Case for Environmentally Conscious Food Delivery Platforms
  • Restaurant Partnerships with Delivery Platforms Propel Growth in the Online On-Demand Food Delivery Market
  • Rising Interest in Health-Conscious and Diet-Specific Meal Options Expands Consumer Demand for Niche Online Food Delivery Services
  • Increased Use of Real-Time Order Tracking and Predictive Analytics Enhances Customer Satisfaction in Food Delivery
  • Growth of Group Ordering and Corporate Meal Solutions Generates Demand for Scalable Online Food Delivery Platforms
• 4. GLOBAL MARKET PERSPECTIVE
  • TABLE 1: World Online On-Demand Food Delivery Services Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
  • TABLE 2: World Recent Past, Current & Future Analysis for Online On-Demand Food Delivery Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 3: World 7-Year Perspective for Online On-Demand Food Delivery Services by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2024 & 2030
  • TABLE 4: World Recent Past, Current & Future Analysis for Order-based Food Delivery Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 5: World 7-Year Perspective for Order-based Food Delivery Services by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
  • TABLE 6: World Recent Past, Current & Future Analysis for Logistics-based Food Delivery Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 7: World 7-Year Perspective for Logistics-based Food Delivery Services by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030

III. MARKET ANALYSIS

• UNITED STATES
  • Online On-Demand Food Delivery Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
  • TABLE 8: USA Recent Past, Current & Future Analysis for Online On-Demand Food Delivery Services by Segment - Order-based Food Delivery Services and Logistics-based Food Delivery Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 9: USA 7-Year Perspective for Online On-Demand Food Delivery Services by Segment - Percentage Breakdown of Value Sales for Order-based Food Delivery Services and Logistics-based Food Delivery Services for the Years 2024 & 2030
• CANADA
  • TABLE 10: Canada Recent Past, Current & Future Analysis for Online On-Demand Food Delivery Services by Segment - Order-based Food Delivery Services and Logistics-based Food Delivery Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 11: Canada 7-Year Perspective for Online On-Demand Food Delivery Services by Segment - Percentage Breakdown of Value Sales for Order-based Food Delivery Services and Logistics-based Food Delivery Services for the Years 2024 & 2030
• JAPAN
  • Online On-Demand Food Delivery Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
  • TABLE 12: Japan Recent Past, Current & Future Analysis for Online On-Demand Food Delivery Services by Segment - Order-based Food Delivery Services and Logistics-based Food Delivery Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 13: Japan 7-Year Perspective for Online On-Demand Food Delivery Services by Segment - Percentage Breakdown of Value Sales for Order-based Food Delivery Services and Logistics-based Food Delivery Services for the Years 2024 & 2030
• CHINA
  • Online On-Demand Food Delivery Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
  • TABLE 14: China Recent Past, Current & Future Analysis for Online On-Demand Food Delivery Services by Segment - Order-based Food Delivery Services and Logistics-based Food Delivery Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 15: China 7-Year Perspective for Online On-Demand Food Delivery Services by Segment - Percentage Breakdown of Value Sales for Order-based Food Delivery Services and Logistics-based Food Delivery Services for the Years 2024 & 2030
• EUROPE
  • Online On-Demand Food Delivery Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
  • TABLE 16: Europe Recent Past, Current & Future Analysis for Online On-Demand Food Delivery Services by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 17: Europe 7-Year Perspective for Online On-Demand Food Delivery Services by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2024 & 2030
  • TABLE 18: Europe Recent Past, Current & Future Analysis for Online On-Demand Food Delivery Services by Segment - Order-based Food Delivery Services and Logistics-based Food Delivery Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 19: Europe 7-Year Perspective for Online On-Demand Food Delivery Services by Segment - Percentage Breakdown of Value Sales for Order-based Food Delivery Services and Logistics-based Food Delivery Services for the Years 2024 & 2030
• FRANCE
  • Online On-Demand Food Delivery Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
  • TABLE 20: France Recent Past, Current & Future Analysis for Online On-Demand Food Delivery Services by Segment - Order-based Food Delivery Services and Logistics-based Food Delivery Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 21: France 7-Year Perspective for Online On-Demand Food Delivery Services by Segment - Percentage Breakdown of Value Sales for Order-based Food Delivery Services and Logistics-based Food Delivery Services for the Years 2024 & 2030
• GERMANY
  • Online On-Demand Food Delivery Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
  • TABLE 22: Germany Recent Past, Current & Future Analysis for Online On-Demand Food Delivery Services by Segment - Order-based Food Delivery Services and Logistics-based Food Delivery Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 23: Germany 7-Year Perspective for Online On-Demand Food Delivery Services by Segment - Percentage Breakdown of Value Sales for Order-based Food Delivery Services and Logistics-based Food Delivery Services for the Years 2024 & 2030
• ITALY
  • TABLE 24: Italy Recent Past, Current & Future Analysis for Online On-Demand Food Delivery Services by Segment - Order-based Food Delivery Services and Logistics-based Food Delivery Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 25: Italy 7-Year Perspective for Online On-Demand Food Delivery Services by Segment - Percentage Breakdown of Value Sales for Order-based Food Delivery Services and Logistics-based Food Delivery Services for the Years 2024 & 2030
• UNITED KINGDOM
  • Online On-Demand Food Delivery Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
  • TABLE 26: UK Recent Past, Current & Future Analysis for Online On-Demand Food Delivery Services by Segment - Order-based Food Delivery Services and Logistics-based Food Delivery Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 27: UK 7-Year Perspective for Online On-Demand Food Delivery Services by Segment - Percentage Breakdown of Value Sales for Order-based Food Delivery Services and Logistics-based Food Delivery Services for the Years 2024 & 2030
• REST OF EUROPE
  • TABLE 28: Rest of Europe Recent Past, Current & Future Analysis for Online On-Demand Food Delivery Services by Segment - Order-based Food Delivery Services and Logistics-based Food Delivery Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 29: Rest of Europe 7-Year Perspective for Online On-Demand Food Delivery Services by Segment - Percentage Breakdown of Value Sales for Order-based Food Delivery Services and Logistics-based Food Delivery Services for the Years 2024 & 2030
• ASIA-PACIFIC
  • Online On-Demand Food Delivery Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
  • TABLE 30: Asia-Pacific Recent Past, Current & Future Analysis for Online On-Demand Food Delivery Services by Segment - Order-based Food Delivery Services and Logistics-based Food Delivery Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 31: Asia-Pacific 7-Year Perspective for Online On-Demand Food Delivery Services by Segment - Percentage Breakdown of Value Sales for Order-based Food Delivery Services and Logistics-based Food Delivery Services for the Years 2024 & 2030
• REST OF WORLD
  • TABLE 32: Rest of World Recent Past, Current & Future Analysis for Online On-Demand Food Delivery Services by Segment - Order-based Food Delivery Services and Logistics-based Food Delivery Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 33: Rest of World 7-Year Perspective for Online On-Demand Food Delivery Services by Segment - Percentage Breakdown of Value Sales for Order-based Food Delivery Services and Logistics-based Food Delivery Services for the Years 2024 & 2030

IV. COMPETITION