リッチコミュニケーションサービス（RCS）市場規模：アプリケーション、コミュニケーションタイプ、展開モデル、組織規模、業界別、世界予測、2023年～2032年

リッチコミュニケーションサービス（RCS）市場規模は、通信技術の進歩と、よりリッチでインタラクティブな体験を求める消費者の傾向により、2023年から2032年にかけて22％以上のCAGRを記録すると予測されています。

RCSはこうした期待に応え、マルチメディア、ファイル共有、エンドツーエンドの暗号化機能を強化します。

既存のメッセージングアプリやネットワークとシームレスに統合できるこのテクノロジーは、企業と消費者の双方から注目を集めています。モバイル機器の利用が急増し、パーソナライズされたリアルタイム・コミュニケーションのニーズが高まっていることが、RCS市場の成長をさらに後押ししています。統計によると、2025年までに75億人近くに達するモバイル・ユーザーの増加により、メッセージング・アプリの利用は増加すると予想されています。調査によると、約60%の人がメッセージングアプリの利用を好んでいます。

中小企業（SMEs）セグメントは、2032年まで大幅な成長が見込まれています。こうした機敏で革新的な企業は、RCSを活用して顧客とより効果的につながろうとしています。リソースに限りがあり、混雑したマーケットプレースで目立つ必要がある中小企業は、没入感のある魅力的な顧客体験を提供するためにRCSに注目しています。RCSソリューションの手頃な価格と拡張性は中小企業向けにカスタマイズされているため、中小企業は大企業と同じ土俵で競争することができます。

RCSは患者と医師の相互作用に革命をもたらし、医療連携を改善するため、ヘルスケア産業セグメントは2032年までに市場に注目すべき収益をもたらすと予想されます。COVID-19の流行は遠隔医療の採用を加速させ、RCSはこのデジタル変革の最前線にあります。RCSを介して患者の機密データや画像を安全に送信し、ビデオ診察に参加し、予約リマインダーを送信する能力は、ヘルスケア業務を合理化しながら、患者体験を強化しています。さらに、遠隔患者モニタリングのイノベーションを促進し、ヘルスケアをより身近で便利なものにしています。

欧州のリッチコミュニケーションサービス（RCS）市場規模は、この技術を採用する多様な産業や企業の存在により、2032年まで大きな成長を遂げると思われます。同地域は強固な通信インフラと高いスマートフォン普及率を誇り、RCS採用のための肥沃な土壌となっています。欧州の企業は、RCSを活用して顧客とより効果的に関わり、顧客ロイヤルティを高めています。さらに、欧州連合の厳格なデータ保護規制は、安全な通信を重視するRCSと相性が良く、ユーザーと企業間の信頼を育むため、この地域の産業成長を後押ししています。

目次

第1章 調査手法と調査範囲

第2章 エグゼクティブサマリー

第3章 リッチコミュニケーションサービス（RCS）市場の産業洞察

• COVID-19への影響
• ロシア・ウクライナ戦争の影響
• エコシステム分析
  • ベンダー・マトリックス
  • 利益率分析
  • 技術革新の状況
  • 特許分析
• 主要ニュースと取り組み
• 規制状況
• 影響要因
  • 促進要因
    • ネットワークの近代化と拡張の増加
    • 世界のスマートフォンの普及
    • コミュニケーションの強化に対する需要の高まり
    • 携帯通信事業者とRCS開発者の協力関係の強化
    • 顧客体験の向上を目的とした企業におけるRCS採用の増加
  • 業界の潜在的リスク＆課題
    • RCSに対する認識不足
    • データ・セキュリティへの懸念
• 成長可能性分析
• ポーター分析
• PESTEL分析

第4章 競合情勢

• イントロダクション
• 各社の市場シェア
• 主要市場プレーヤーの競合分析
  • Huawei Technologies Co. Ltd
  • Vodafone Group PLC
  • Google LLC
  • Mavenir Systems
  • Global Message Services
  • Telefonaktiebolaget LM Ericsson
  • AT&T Inc.
• 競合のポジショニング・マトリックス
• 戦略展望マトリックス

第5章 リッチコミュニケーションサービス（RCS）市場推計・予測：アプリケーション別

• 主要動向：アプリケーション別
• リッチコール＆メッセージング
• クラウドストレージ
• マーケティング・広告キャンペーン
• コンテンツ配信
• その他

第6章 リッチコミュニケーションサービス（RCS）市場推計・予測：組織規模別

• 主要動向：組織規模別
• 中小企業
• 大企業

第7章 リッチコミュニケーションサービス（RCS）市場推定・予測：通信タイプ別

• 主要動向：通信タイプ別
• A2P
• P2A
• P2P

第8章 リッチコミュニケーションサービス（RCS）市場推計・予測：展開モデル別

• 主要動向：展開モデル別
• オンプレミス
• クラウド

第9章 リッチコミュニケーションサービス（RCS）市場推定・予測：業界別

• 主要動向：業界別
• 小売
• メディア＆エンターテイメント
• BFSI
• ヘルスケア
• 旅行・観光
• その他

第10章 リッチコミュニケーションサービス（RCS）市場推計・予測：地域別

• 主要動向：地域別
• 北米
  • 米国
  • カナダ
• 欧州
  • 英国
  • ドイツ
  • フランス
  • イタリア
  • スペイン
  • ロシア
  • 北欧
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • ニュージーランド
  • 東南アジア
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • アルゼンチン
• 中東・アフリカ
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦

第11章 企業プロファイル

• AT&T
• Global Message Services
• Google LLC（Alphabet Inc.）
• Huawei Technologies Co. Ltd
• Mavenir Systems
• Nokia Networks
• SK Telecom Co Ltd,
• Telefonaktiebolaget LM Ericsson
• Telit Communications
• Telstra Corporation Limited
• T-Mobile US Inc
• Twilio Inc.
• Verizon Communications Inc.
• Vodafone Group PLC
• ZTE Corporation

Data Tables

• TABLE 1 Global rich communication services market share analysis
• TABLE 2 Sources, by region
• TABLE 3 Rich communication services market, 2018 - 2022, (USD Million)
• TABLE 4 Rich communication services market, 2023 - 2032, (USD Million)
• TABLE 5 Rich communication services management TAM, 2023 - 2032
• TABLE 6 Rich communication services market, by application, 2018 - 2022, (USD Million)
• TABLE 7 Rich communication services market, by application, 2023 - 2032, (USD Million)
• TABLE 8 Rich communication services market, by organization size, 2018 - 2022, (USD Million)
• TABLE 9 Rich communication services market, by organization size, 2023 - 2032, (USD Million)
• TABLE 10 Rich communication services market, by communication type, 2018 - 2022, (USD Million)
• TABLE 11 Rich communication services market, by communication type, 2023 - 2032, (USD Million)
• TABLE 12 Rich communication services market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 13 Rich communication services market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 14 Rich communication services market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 15 Rich communication services market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 16 COVID-19 impact on North America rich communication services market
• TABLE 17 COVID-19 impact on Europe rich communication services market
• TABLE 18 COVID-19 impact on Asia Pacific rich communication services market
• TABLE 19 COVID-19 impact on Latin America rich communication services market
• TABLE 20 COVID-19 impact on MEA rich communication services market
• TABLE 21 Vendor matrix
• TABLE 22 Patent analysis
• TABLE 23 Industry impact forces
• TABLE 24 Company market share, 2022
• TABLE 25 Competitive analysis of major market players, 2022
• TABLE 26 A2P market, 2018 - 2022 (USD Million)
• TABLE 27 A2P market, 2023 - 2032 (USD Million)
• TABLE 28 P2A market, 2018 - 2022 (USD Million)
• TABLE 29 P2A market, 2023 - 2032 (USD Million)
• TABLE 30 P2P market, 2018 - 2022 (USD Million)
• TABLE 31 P2P market, 2023 - 2032 (USD Million)
• TABLE 32 Large enterprises market, 2018 - 2022 (USD Million)
• TABLE 33 Large enterprises market, 2023 - 2032 (USD Million)
• TABLE 34 SMEs market, 2018 - 2022 (USD Million)
• TABLE 35 SMEs market, 2023 - 2032 (USD Million)
• TABLE 36 Rich calls and messaging market, 2018 - 2022 (USD Million)
• TABLE 37 Rich calls and messaging market, 2023 - 2032 (USD Million)
• TABLE 38 Cloud storage market, 2018 - 2022 (USD Million)
• TABLE 39 Cloud storage market, 2023 - 2032 (USD Million)
• TABLE 40 Marketing and advertising market, 2018 - 2022 (USD Million)
• TABLE 41 Marketing and advertising market, 2023 - 2032 (USD Million)
• TABLE 42 Content delivery market, 2018 - 2022 (USD Million)
• TABLE 43 Content delivery market, 2023 - 2032 (USD Million)
• TABLE 44 Others market, 2018 - 2022 (USD Million)
• TABLE 45 Others market, 2023 - 2032 (USD Million)
• TABLE 46 Cloud market, 2018 - 2022 (USD Million)
• TABLE 47 Cloud market, 2023 - 2032 (USD Million)
• TABLE 48 On-premises market, 2018 - 2022 (USD Million)
• TABLE 49 On-premises market, 2023 - 2032 (USD Million)
• TABLE 50 BFSI market, 2018 - 2022 (USD Million)
• TABLE 51 BFSI market, 2023 - 2032 (USD Million)
• TABLE 52 Media & entertainment market, 2018 - 2022 (USD Million)
• TABLE 53 Media & entertainment market, 2023 - 2032 (USD Million)
• TABLE 54 Retail market, 2018 - 2022 (USD Million)
• TABLE 55 Retail market, 2023 - 2032 (USD Million)
• TABLE 56 Healthcare market, 2018 - 2022 (USD Million)
• TABLE 57 Healthcare market, 2023 - 2032 (USD Million)
• TABLE 58 Travel & tourism market, 2018 - 2022 (USD Million)
• TABLE 59 Travel & tourism market, 2023 - 2032 (USD Million)
• TABLE 60 Others market, 2018 - 2022 (USD Million)
• TABLE 61 Others market, 2023 - 2032 (USD Million)
• TABLE 62 North America rich communication services market, 2018 - 2022 (USD Million)
• TABLE 63 North America rich communication services market, 2023 - 2032 (USD Million)
• TABLE 64 North America rich communication services market, by application, 2018 - 2022 (USD Million)
• TABLE 65 North America rich communication services market, by application, 2023 - 2032, (USD Million)
• TABLE 66 North America rich communication services market, by organization size, 2018 - 2022 (USD Million)
• TABLE 67 North America rich communication services market, by organization size, 2023 - 2032, (USD Million)
• TABLE 68 North America rich communication services market, by communication type, 2018 - 2022, (USD Million)
• TABLE 69 North America rich communication services market, by communication type, 2023 - 2032, (USD Million)
• TABLE 70 North America rich communication services market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 71 North America rich communication services market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 72 North America rich communication services market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 73 North America rich communication services market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 74 U.S. rich communication services market, 2018 - 2022 (USD Million)
• TABLE 75 U.S. rich communication services market, 2023 - 2032 (USD Million)
• TABLE 76 U.S. rich communication services market, by application, 2018 - 2022 (USD Million)
• TABLE 77 U.S. rich communication services market, by application, 2023 - 2032, (USD Million)
• TABLE 78 U.S. rich communication services market, by organization size, 2018 - 2022 (USD Million)
• TABLE 79 U.S. rich communication services market, by organization size, 2023 - 2032, (USD Million)
• TABLE 80 U.S. rich communication services market, by communication type, 2018 - 2022, (USD Million)
• TABLE 81 U.S. rich communication services market, by communication type, 2023 - 2032, (USD Million)
• TABLE 82 U.S. rich communication services market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 83 U.S. rich communication services market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 84 U.S. rich communication services market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 85 U.S. rich communication services market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 86 Canada rich communication services market, 2018 - 2022 (USD Million)
• TABLE 87 Canada rich communication services market, 2023 - 2032 (USD Million)
• TABLE 88 Canada rich communication services market, by application, 2018 - 2022 (USD Million)
• TABLE 89 Canada rich communication services market, by application, 2023 - 2032, (USD Million)
• TABLE 90 Canada rich communication services market, by organization size, 2018 - 2022 (USD Million)
• TABLE 91 Canada rich communication services market, by organization size, 2023 - 2032, (USD Million)
• TABLE 92 Canada rich communication services market, by communication type, 2018 - 2022, (USD Million)
• TABLE 93 Canada rich communication services market, by communication type, 2023 - 2032, (USD Million)
• TABLE 94 Canada rich communication services market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 95 Canada rich communication services market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 96 Canada rich communication services market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 97 Canada rich communication services market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 98 Europe rich communication services market, 2018 - 2022 (USD Million)
• TABLE 99 Europe rich communication services market, 2023 - 2032 (USD Million)
• TABLE 100 Europe rich communication services market, by application, 2018 - 2022 (USD Million)
• TABLE 101 Europe rich communication services market, by application, 2023 - 2032, (USD Million)
• TABLE 102 Europe rich communication services market, by organization size, 2018 - 2022 (USD Million)
• TABLE 103 Europe rich communication services market, by organization size, 2023 - 2032, (USD Million)
• TABLE 104 Europe rich communication services market, by communication type, 2018 - 2022, (USD Million)
• TABLE 105 Europe rich communication services market, by communication type, 2023 - 2032, (USD Million)
• TABLE 106 Europe rich communication services market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 107 Europe rich communication services market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 108 Europe rich communication services market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 109 Europe rich communication services market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 110 UK rich communication services market, 2018 - 2022 (USD Million)
• TABLE 111 UK rich communication services market, 2023 - 2032 (USD Million)
• TABLE 112 UK rich communication services market, by application, 2018 - 2022 (USD Million)
• TABLE 113 UK rich communication services market, by application, 2023 - 2032, (USD Million)
• TABLE 114 UK rich communication services market, by organization size, 2018 - 2022 (USD Million)
• TABLE 115 UK rich communication services market, by organization size, 2023 - 2032, (USD Million)
• TABLE 116 UK rich communication services market, by communication type, 2018 - 2022, (USD Million)
• TABLE 117 UK rich communication services market, by communication type, 2023 - 2032, (USD Million)
• TABLE 118 UK rich communication services market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 119 UK rich communication services market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 120 UK rich communication services market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 121 UK rich communication services market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 122 Germany rich communication services market, 2018 - 2022 (USD Million)
• TABLE 123 Germany rich communication services market, 2023 - 2032 (USD Million)
• TABLE 124 Germany rich communication services market, by application, 2018 - 2022 (USD Million)
• TABLE 125 Germany rich communication services market, by application, 2023 - 2032, (USD Million)
• TABLE 126 Germany rich communication services market, by organization size, 2018 - 2022 (USD Million)
• TABLE 127 Germany rich communication services market, by organization size, 2023 - 2032, (USD Million)
• TABLE 128 Germany rich communication services market, by communication type, 2018 - 2022, (USD Million)
• TABLE 129 Germany rich communication services market, by communication type, 2023 - 2032, (USD Million)
• TABLE 130 Germany rich communication services market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 131 Germany rich communication services market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 132 Germany rich communication services market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 133 Germany rich communication services market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 134 France rich communication services market, 2018 - 2022 (USD Million)
• TABLE 135 France rich communication services market, 2023 - 2032 (USD Million)
• TABLE 136 France rich communication services market, by application, 2018 - 2022 (USD Million)
• TABLE 137 France rich communication services market, by application, 2023 - 2032, (USD Million)
• TABLE 138 France rich communication services market, by organization size, 2018 - 2022 (USD Million)
• TABLE 139 France rich communication services market, by organization size, 2023 - 2032, (USD Million)
• TABLE 140 France rich communication services market, by communication type, 2018 - 2022, (USD Million)
• TABLE 141 France rich communication services market, by communication type, 2023 - 2032, (USD Million)
• TABLE 142 France rich communication services market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 143 France rich communication services market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 144 France rich communication services market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 145 France rich communication services market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 146 Italy rich communication services market, 2018 - 2022 (USD Million)
• TABLE 147 Italy rich communication services market, 2023 - 2032 (USD Million)
• TABLE 148 Italy rich communication services market, by application, 2018 - 2022 (USD Million)
• TABLE 149 Italy rich communication services market, by application, 2023 - 2032, (USD Million)
• TABLE 150 Italy rich communication services market, by organization size, 2018 - 2022 (USD Million)
• TABLE 151 Italy rich communication services market, by organization size, 2023 - 2032, (USD Million)
• TABLE 152 Italy rich communication services market, by communication type, 2018 - 2022, (USD Million)
• TABLE 153 Italy rich communication services market, by communication type, 2023 - 2032, (USD Million)
• TABLE 154 Italy rich communication services market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 155 Italy rich communication services market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 156 Italy rich communication services market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 157 Italy rich communication services market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 158 Spain rich communication services market, 2018 - 2022 (USD Million)
• TABLE 159 Spain rich communication services market, 2023 - 2032 (USD Million)
• TABLE 160 Spain rich communication services market, by application, 2018 - 2022 (USD Million)
• TABLE 161 Spain rich communication services market, by application, 2023 - 2032, (USD Million)
• TABLE 162 Spain rich communication services market, by organization size, 2018 - 2022 (USD Million)
• TABLE 163 Spain rich communication services market, by organization size, 2023 - 2032, (USD Million)
• TABLE 164 Spain rich communication services market, by communication type, 2018 - 2022, (USD Million)
• TABLE 165 Spain rich communication services market, by communication type, 2023 - 2032, (USD Million)
• TABLE 166 Spain rich communication services market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 167 Spain rich communication services market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 168 Spain rich communication services market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 169 Spain rich communication services market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 170 Russia rich communication services market, 2018 - 2022 (USD Million)
• TABLE 171 Russia rich communication services market, 2023 - 2032 (USD Million)
• TABLE 172 Russia rich communication services market, by application, 2018 - 2022 (USD Million)
• TABLE 173 Russia rich communication services market, by application, 2023 - 2032, (USD Million)
• TABLE 174 Russia rich communication services market, by organization size, 2018 - 2022 (USD Million)
• TABLE 175 Russia rich communication services market, by organization size, 2023 - 2032, (USD Million)
• TABLE 176 Russia rich communication services market, by communication type, 2018 - 2022, (USD Million)
• TABLE 177 Russia rich communication services market, by communication type, 2023 - 2032, (USD Million)
• TABLE 178 Russia rich communication services market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 179 Russia rich communication services market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 180 Russia rich communication services market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 181 Russia rich communication services market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 182 Nordics rich communication services market, 2018 - 2022 (USD Million)
• TABLE 183 Nordics rich communication services market, 2023 - 2032 (USD Million)
• TABLE 184 Nordics rich communication services market, by application, 2018 - 2022 (USD Million)
• TABLE 185 Nordics rich communication services market, by application, 2023 - 2032, (USD Million)
• TABLE 186 Nordics rich communication services market, by organization size, 2018 - 2022 (USD Million)
• TABLE 187 Nordics rich communication services market, by organization size, 2023 - 2032, (USD Million)
• TABLE 188 Nordics rich communication services market, by communication type, 2018 - 2022, (USD Million)
• TABLE 189 Nordics rich communication services market, by communication type, 2023 - 2032, (USD Million)
• TABLE 190 Nordics rich communication services market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 191 Nordics rich communication services market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 192 Nordics rich communication services market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 193 Nordics rich communication services market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 194 Asia Pacific rich communication services market, 2018 - 2022 (USD Million)
• TABLE 195 Asia Pacific rich communication services market, 2023 - 2032 (USD Million)
• TABLE 196 Asia Pacific rich communication services market, by application, 2018 - 2022 (USD Million)
• TABLE 197 Asia Pacific rich communication services market, by application, 2023 - 2032, (USD Million)
• TABLE 198 Asia Pacific rich communication services market, by organization size, 2018 - 2022 (USD Million)
• TABLE 199 Asia Pacific rich communication services market, by organization size, 2023 - 2032, (USD Million)
• TABLE 200 Asia Pacific rich communication services market, by communication type, 2018 - 2022, (USD Million)
• TABLE 201 Asia Pacific rich communication services market, by communication type, 2023 - 2032, (USD Million)
• TABLE 202 Asia Pacific rich communication services market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 203 Asia Pacific rich communication services market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 204 Asia Pacific rich communication services market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 205 Asia Pacific rich communication services market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 206 China rich communication services market, 2018 - 2022 (USD Million)
• TABLE 207 China rich communication services market, 2023 - 2032 (USD Million)
• TABLE 208 China rich communication services market, by application, 2018 - 2022 (USD Million)
• TABLE 209 China rich communication services market, by application, 2023 - 2032, (USD Million)
• TABLE 210 China rich communication services market, by organization size, 2018 - 2022 (USD Million)
• TABLE 211 China rich communication services market, by organization size, 2023 - 2032, (USD Million)
• TABLE 212 China rich communication services market, by communication type, 2018 - 2022, (USD Million)
• TABLE 213 China rich communication services market, by communication type, 2023 - 2032, (USD Million)
• TABLE 214 China rich communication services market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 215 China rich communication services market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 216 China rich communication services market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 217 China rich communication services market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 218 Japan rich communication services market, 2018 - 2022 (USD Million)
• TABLE 219 Japan rich communication services market, 2023 - 2032 (USD Million)
• TABLE 220 Japan rich communication services market, by application, 2018 - 2022 (USD Million)
• TABLE 221 Japan rich communication services market, by application, 2023 - 2032, (USD Million)
• TABLE 222 Japan rich communication services market, by organization size, 2018 - 2022 (USD Million)
• TABLE 223 Japan rich communication services market, by organization size, 2023 - 2032, (USD Million)
• TABLE 224 Japan rich communication services market, by communication type, 2018 - 2022, (USD Million)
• TABLE 225 Japan rich communication services market, by communication type, 2023 - 2032, (USD Million)
• TABLE 226 Japan rich communication services market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 227 Japan rich communication services market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 228 Japan rich communication services market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 229 Japan rich communication services market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 230 India rich communication services market, 2018 - 2022 (USD Million)
• TABLE 231 India rich communication services market, 2023 - 2032 (USD Million)
• TABLE 232 India rich communication services market, by application, 2018 - 2022 (USD Million)
• TABLE 233 India rich communication services market, by application, 2023 - 2032, (USD Million)
• TABLE 234 India rich communication services market, by organization size, 2018 - 2022 (USD Million)
• TABLE 235 India rich communication services market, by organization size, 2023 - 2032, (USD Million)
• TABLE 236 India rich communication services market, by communication type, 2018 - 2022, (USD Million)
• TABLE 237 India rich communication services market, by communication type, 2023 - 2032, (USD Million)
• TABLE 238 India rich communication services market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 239 India rich communication services market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 240 India rich communication services market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 241 India rich communication services market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 242 South Korea rich communication services market, 2018 - 2022 (USD Million)
• TABLE 243 South Korea rich communication services market, 2023 - 2032 (USD Million)
• TABLE 244 South Korea rich communication services market, by application, 2018 - 2022 (USD Million)
• TABLE 245 South Korea rich communication services market, by application, 2023 - 2032, (USD Million)
• TABLE 246 South Korea rich communication services market, by organization size, 2018 - 2022 (USD Million)
• TABLE 247 South Korea rich communication services market, by organization size, 2023 - 2032, (USD Million)
• TABLE 248 South Korea rich communication services market, by communication type, 2018 - 2022, (USD Million)
• TABLE 249 South Korea rich communication services market, by communication type, 2023 - 2032, (USD Million)
• TABLE 250 South Korea rich communication services market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 251 South Korea rich communication services market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 252 South Korea rich communication services market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 253 South Korea rich communication services market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 254 ANZ rich communication services market, 2018 - 2022 (USD Million)
• TABLE 255 ANZ rich communication services market, 2023 - 2032 (USD Million)
• TABLE 256 ANZ rich communication services market, by application, 2018 - 2022 (USD Million)
• TABLE 257 ANZ rich communication services market, by application, 2023 - 2032, (USD Million)
• TABLE 258 ANZ rich communication services market, by organization size, 2018 - 2022 (USD Million)
• TABLE 259 ANZ rich communication services market, by organization size, 2023 - 2032, (USD Million)
• TABLE 260 ANZ rich communication services market, by communication type, 2018 - 2022, (USD Million)
• TABLE 261 ANZ rich communication services market, by communication type, 2023 - 2032, (USD Million)
• TABLE 262 ANZ rich communication services market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 263 ANZ rich communication services market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 264 ANZ rich communication services market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 265 ANZ rich communication services market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 266 Southeast Asia rich communication services market, 2018 - 2022 (USD Million)
• TABLE 267 Southeast Asia rich communication services market, 2023 - 2032 (USD Million)
• TABLE 268 Southeast Asia rich communication services market, by application, 2018 - 2022 (USD Million)
• TABLE 269 Southeast Asia rich communication services market, by application, 2023 - 2032, (USD Million)
• TABLE 270 Southeast Asia rich communication services market, by organization size, 2018 - 2022 (USD Million)
• TABLE 271 Southeast Asia rich communication services market, by organization size, 2023 - 2032, (USD Million)
• TABLE 272 Southeast Asia rich communication services market, by communication type, 2018 - 2022, (USD Million)
• TABLE 273 Southeast Asia rich communication services market, by communication type, 2023 - 2032, (USD Million)
• TABLE 274 Southeast Asia rich communication services market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 275 Southeast Asia rich communication services market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 276 Southeast Asia rich communication services market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 277 Southeast Asia rich communication services market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 278 Latin America rich communication services market, 2018 - 2022 (USD Million)
• TABLE 279 Latin America rich communication services market, 2023 - 2032 (USD Million)
• TABLE 280 Latin America rich communication services market, by application, 2018 - 2022 (USD Million)
• TABLE 281 Latin America rich communication services market, by application, 2023 - 2032 (USD Million)
• TABLE 282 Latin America rich communication services market, by organization size, 2018 - 2022 (USD Million)
• TABLE 283 Latin America rich communication services market, by organization size, 2023 - 2032, (USD Million)
• TABLE 284 Latin America rich communication services market, by communication type, 2018 - 2022 (USD Million)
• TABLE 285 Latin America rich communication services market, by communication type, 2023 - 2032 (USD Million)
• TABLE 286 Latin America rich communication services market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 287 Latin America rich communication services market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 288 Latin America rich communication services market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 289 Latin America rich communication services market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 290 Brazil rich communication services market, 2018 - 2022 (USD Million)
• TABLE 291 Brazil rich communication services market, 2023 - 2032 (USD Million)
• TABLE 292 Brazil rich communication services market, by application, 2018 - 2022 (USD Million)
• TABLE 293 Brazil rich communication services market, by application, 2023 - 2032 (USD Million)
• TABLE 294 Brazil rich communication services market, by organization size, 2018 - 2022 (USD Million)
• TABLE 295 Brazil rich communication services market, by organization size, 2023 - 2032, (USD Million)
• TABLE 296 Brazil rich communication services market, by communication type, 2018 - 2022 (USD Million)
• TABLE 297 Brazil rich communication services market, by communication type, 2023 - 2032 (USD Million)
• TABLE 298 Brazil rich communication services market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 299 Brazil rich communication services market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 300 Brazil rich communication services market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 301 Brazil rich communication services market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 302 Mexico rich communication services market, 2018 - 2022 (USD Million)
• TABLE 303 Mexico rich communication services market, 2023 - 2032 (USD Million)
• TABLE 304 Mexico rich communication services market, by application, 2018 - 2022 (USD Million)
• TABLE 305 Mexico rich communication services market, by application, 2023 - 2032 (USD Million)
• TABLE 306 Mexico rich communication services market, by organization size, 2018 - 2022 (USD Million)
• TABLE 307 Mexico rich communication services market, by organization size, 2023 - 2032, (USD Million)
• TABLE 308 Mexico rich communication services market, by communication type, 2018 - 2022 (USD Million)
• TABLE 309 Mexico rich communication services market, by communication type, 2023 - 2032 (USD Million)
• TABLE 310 Mexico rich communication services market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 311 Mexico rich communication services market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 312 Mexico rich communication services market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 313 Mexico rich communication services market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 314 Argentina rich communication services market, 2018 - 2022 (USD Million)
• TABLE 315 Argentina rich communication services market, 2023 - 2032 (USD Million)
• TABLE 316 Argentina rich communication services market, by application, 2018 - 2022 (USD Million)
• TABLE 317 Argentina rich communication services market, by application, 2023 - 2032, (USD Million)
• TABLE 318 Argentina rich communication services market, by organization size, 2018 - 2022 (USD Million)
• TABLE 319 Argentina rich communication services market, by organization size, 2023 - 2032, (USD Million)
• TABLE 320 Argentina rich communication services market, by communication type, 2018 - 2022, (USD Million)
• TABLE 321 Argentina rich communication services market, by communication type, 2023 - 2032, (USD Million)
• TABLE 322 Argentina rich communication services market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 323 Argentina rich communication services market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 324 Argentina rich communication services market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 325 Argentina rich communication services market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 326 MEA rich communication services market, 2018 - 2022 (USD Million)
• TABLE 327 MEA rich communication services market, 2023 - 2032 (USD Million)
• TABLE 328 MEA rich communication services market, by application, 2018 - 2022 (USD Million)
• TABLE 329 MEA rich communication services market, by application, 2023 - 2032 (USD Million)
• TABLE 330 MEA rich communication services market, by organization size, 2018 - 2022 (USD Million)
• TABLE 331 MEA rich communication services market, by organization size, 2023 - 2032, (USD Million)
• TABLE 332 MEA rich communication services market, by communication type, 2018 - 2022 (USD Million)
• TABLE 333 MEA rich communication services market, by communication type, 2023 - 2032 (USD Million)
• TABLE 334 MEA rich communication services market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 335 MEA rich communication services market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 336 MEA rich communication services market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 337 MEA rich communication services market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 338 South Africa rich communication services market, 2018 - 2022 (USD Million)
• TABLE 339 South Africa rich communication services market, 2023 - 2032 (USD Million)
• TABLE 340 South Africa rich communication services market, by application, 2018 - 2022 (USD Million)
• TABLE 341 South Africa rich communication services market, by application, 2023 - 2032 (USD Million)
• TABLE 342 South Africa rich communication services market, by organization size, 2018 - 2022 (USD Million)
• TABLE 343 South Africa rich communication services market, by organization size, 2023 - 2032, (USD Million)
• TABLE 344 South Africa rich communication services market, by communication type, 2018 - 2022 (USD Million)
• TABLE 345 South Africa rich communication services market, by communication type, 2023 - 2032 (USD Million)
• TABLE 346 South Africa rich communication services market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 347 South Africa rich communication services market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 348 South Africa rich communication services market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 349 South Africa rich communication services market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 350 Saudi Arabia rich communication services market, 2018 - 2022 (USD Million)
• TABLE 351 Saudi Arabia rich communication services market, 2023 - 2032 (USD Million)
• TABLE 352 Saudi Arabia rich communication services market, by application, 2018 - 2022 (USD Million)
• TABLE 353 Saudi Arabia rich communication services market, by application, 2023 - 2032 (USD Million)
• TABLE 354 Saudi Arabia rich communication services market, by organization size, 2018 - 2022 (USD Million)
• TABLE 355 Saudi Arabia rich communication services market, by organization size, 2023 - 2032, (USD Million)
• TABLE 356 Saudi Arabia rich communication services market, by communication type, 2018 - 2022 (USD Million)
• TABLE 357 Saudi Arabia rich communication services market, by communication type, 2023 - 2032 (USD Million)
• TABLE 358 Saudi Arabia rich communication services market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 359 Saudi Arabia rich communication services market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 360 Saudi Arabia rich communication services market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 361 Saudi Arabia rich communication services market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 362 UAE rich communication services market, 2018 - 2022 (USD Million)
• TABLE 363 UAE rich communication services market, 2023 - 2032 (USD Million)
• TABLE 364 UAE rich communication services market, by application, 2018 - 2022 (USD Million)
• TABLE 365 UAE rich communication services market, by application, 2023 - 2032 (USD Million)
• TABLE 366 UAE rich communication services market, by organization size, 2018 - 2022 (USD Million)
• TABLE 367 UAE rich communication services market, by organization size, 2023 - 2032, (USD Million)
• TABLE 368 UAE rich communication services market, by communication type, 2018 - 2022 (USD Million)
• TABLE 369 UAE rich communication services market, by communication type, 2023 - 2032 (USD Million)
• TABLE 370 UAE rich communication services market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 371 UAE rich communication services market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 372 UAE rich communication services market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 373 UAE rich communication services market, by industry vertical, 2023 - 2032, (USD Million)

Charts & Figures

• FIG 1 GMI's report coverage in the global rich communication services market size
• FIG 2 Industry segmentation
• FIG 3 Forecast calculation.
• FIG 4 Profile break-up of primary respondents
• FIG 5 Rich communication services market 360 degree synopsis, 2018 - 2032
• FIG 6 Rich communication services industry ecosystem analysis
• FIG 7 Profit margin analysis
• FIG 8 Growth potential analysis
• FIG 9 Porter's analysis
• FIG 10 PESTEL analysis
• FIG 11 Competitive analysis of major market players, 2022
• FIG 12 Competitive positioning matrix
• FIG 13 Strategic outlook matrix
• FIG 14 Rich communication services market, by application 2022 & 2032
• FIG 15 Rich communication services market, by organization size 2022 & 2032
• FIG 16 Rich communication services market, by communication type 2022 & 2032
• FIG 17 Rich communication services market, by deployment model 2022 & 2032
• FIG 18 Rich communication services market, by industry vertical 2022 & 2032
• FIG 19 SWOT Analysis AT&T Inc.
• FIG 20 SWOT Analysis Global Message Services
• FIG 21 SWOT Analysis Google LLC (Alphabet Inc.)
• FIG 22 SWOT Analysis Huawei Technologies Co. Ltd
• FIG 23 SWOT Analysis Mavenir Systems
• FIG 24 SWOT Analysis Nokia Networks
• FIG 25 SWOT Analysis SK Telecom Co Ltd
• FIG 26 SWOT Analysis Telefonaktiebolaget LM Ericsson
• FIG 27 SWOT Analysis Telit Communications
• FIG 28 SWOT Analysis Telstra Corporation Limited
• FIG 29 SWOT Analysis T-Mobile US Inc.
• FIG 30 SWOT Analysis Twilio Inc.
• FIG 31 SWOT Analysis Verizon Communications Inc.
• FIG 32 SWOT Analysis Vodafone Group PLC
• FIG 33 SWOT Analysis ZTE Corporation

Rich communication services (RCS) market size is predicted to record more than 22% CAGR from 2023 to 2032 owing to the advancement in communication technologies and the consumer inclination for richer and more interactive experiences. RCS steps in to meet these expectations, offering enhanced multimedia, file sharing, and end-to-end encryption features.

The technology's ability to seamlessly integrate with existing messaging apps and networks has drawn the attention of both businesses and consumers alike. The surge in mobile device usage and the need for personalized, real-time communication are further fueling the RCS market's growth. According to statistics, the use of messaging apps is expected to increase owing to the growth of mobile users reaching nearly 7.5 billion by 2025. Research shows that almost 60% people prefer to use messaging apps.

The overall rich communication services market is classified based on communication type, deployment model, organization size, application, industry vertical, and region.

Small and Medium-sized Enterprises (SMEs) segment is expected to witness substantial growth through 2032. These agile and innovative businesses are leveraging RCS to connect with their customers more effectively. With limited resources and a need to stand out in a crowded marketplace, SMEs are turning to RCS to deliver immersive and engaging customer experiences. The affordability and scalability of RCS solutions are tailormade for SMEs, allowing them to compete on a level playing field with larger enterprises.

The healthcare industry segment is anticipated to generate notable revenues for the market by 2032 as RCS is revolutionizing patient-doctor interactions and improving care coordination. The COVID-19 pandemic accelerated the adoption of telemedicine, and RCS is at the forefront of this digital transformation. The ability to securely transmit sensitive patient data and images, engage in video consultations, and send appointment reminders via RCS is enhancing the patient experience while streamlining healthcare operations. Moreover, it's driving innovation in remote patient monitoring, making healthcare more accessible and convenient.

Europe rich communication services market size will witness significant growth through 2032 owing to the presence of a diverse array of industries and businesses embracing this technology. The region boasts a robust telecommunications infrastructure and a high smartphone penetration rate, making it fertile ground for RCS adoption. European businesses are harnessing RCS to engage with their customers more effectively and enhance customer loyalty. Additionally, the European Union's stringent data protection regulations align well with RCS's focus on secure communication, fostering trust among users and businesses, thus augmenting the regional industry growth.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast calculation
• 1.4 Data Sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Rich communication services market 360 degree synopsis, 2018 - 2032
• 2.2 Business trends
  • 2.2.1 Total Addressable Market (TAM), 2023-2032
• 2.3 Regional trends
• 2.4 Application trends
• 2.5 Communication type trends
• 2.6 Organization size trends
• 2.7 Deployment model trends
• 2.8 Industry vertical trends

Chapter 3 Rich Communication Services Market Industry Insights

• 3.1 Impact on COVID-19
• 3.2 Russia- Ukraine war impact
• 3.3 Industry ecosystem analysis
  • 3.3.1 Vendor matrix
  • 3.3.2 Profit margin analysis
  • 3.3.3 Technology innovation landscape
  • 3.3.4 Patent analysis
• 3.4 Key news and initiatives
• 3.5 Regulatory landscape
• 3.6 Impact forces
  • 3.6.1 Growth drivers
    • 3.6.1.1 Increasing network modernization and expansion
    • 3.6.1.2 Rising adoption of smartphones across the globe
    • 3.6.1.3 Growing demand for enhanced communication
    • 3.6.1.4 Increasing collaborative efforts between mobile carriers and RCS developers
    • 3.6.1.5 Growing adoption of RCS among businesses to enhance customer experience
  • 3.6.2 Industry pitfalls & challenges
    • 3.6.2.1 Lack of awareness about RCS
    • 3.6.2.2 Data security concerns
• 3.7 Growth potential analysis
• 3.8 Porter's analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2022

• 4.1 Introduction
• 4.2 Company market share, 2022
• 4.3 Competitive analysis of major market players, 2022
  • 4.3.1 Huawei Technologies Co. Ltd
  • 4.3.2 Vodafone Group PLC
  • 4.3.3 Google LLC
  • 4.3.4 Mavenir Systems
  • 4.3.5 Global Message Services
  • 4.3.6 Telefonaktiebolaget LM Ericsson
  • 4.3.7 AT&T Inc.
• 4.4 Competitive positioning matrix, 2022
• 4.5 Strategic outlook matrix, 2022

Chapter 5 Rich Communication Services Market Estimates & Forecast, by Application (Revenue)

• 5.1 Key trends, by application
• 5.2 Rich calls and messaging
• 5.3 Cloud storage
• 5.4 Marketing and advertising campaign
• 5.5 Content delivery
• 5.6 Others

Chapter 6 Rich Communication Services Market Estimates & Forecast, by Organization size (Revenue)

• 6.1 Key trends, by organization size
• 6.2 SMEs
• 6.3 Large enterprises

Chapter 7 Rich Communication Services Market Estimates & Forecast, By Communication Type (Revenue)

• 7.1 Key trends, by communication type
• 7.2 A2P
• 7.3 P2A
• 7.4 P2P

Chapter 8 Rich Communication Services Market Estimates & Forecast, By Deployment Model (Revenue)

• 8.1 Key trends, by deployment model
• 8.2 On-premise
• 8.3 Cloud

Chapter 9 Rich Communication Services Market Estimates & Forecast, By Industry Vertical (Revenue)

• 9.1 Key trends, by industry vertical
• 9.2 Retail
• 9.3 Media & Entertainment
• 9.4 BFSI
• 9.5 Healthcare
• 9.6 Travel & Tourism
• 9.7 Others

Chapter 10 Rich Communication Services Market Estimates & Forecast, By Region

• 10.1 Key trends, by region
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 UK
  • 10.3.2 Germany
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
  • 10.3.6 Russia
  • 10.3.7 Nordics
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 South Korea
  • 10.4.5 ANZ
  • 10.4.6 Southeast Asia
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
  • 10.5.3 Argentina
• 10.6 MEA
  • 10.6.1 South Africa
  • 10.6.2 Saudi Arabia
  • 10.6.3 UAE

Chapter 11 Company Profiles

• 11.1 AT&T
• 11.2 Global Message Services
• 11.3 Google LLC (Alphabet Inc.)
• 11.4 Huawei Technologies Co. Ltd
• 11.5 Mavenir Systems
• 11.6 Nokia Networks
• 11.7 SK Telecom Co Ltd,
• 11.8 Telefonaktiebolaget LM Ericsson
• 11.9 Telit Communications
• 11.10 Telstra Corporation Limited
• 11.11 T-Mobile US Inc
• 11.12 Twilio Inc.
• 11.13 Verizon Communications Inc.
• 11.14 Vodafone Group PLC
• 11.15 ZTE Corporation