アプリ分析の市場規模：コンポーネント別、タイプ別、業界別、用途別、世界予測2023年～2032年

世界のアプリ分析市場規模は2023年から2032年にかけてCAGR 21.8%で拡大する見込みです。

分析技術の進歩は、アプリ分析市場の展望に革命をもたらす構えです。技術革新により、ユーザー行動、アプリパフォーマンス、顧客嗜好に対する深い洞察が可能になります。より洗練されたデータ処理、機械学習アルゴリズム、リアルタイム分析機能により、企業はデータ主導の意思決定を行い、ユーザー体験を向上させ、アプリ機能を最適化し、ユーザーエンゲージメントとリテンションを高めることができます。

例えば、2022年9月にラスベガスで開催されたOracle CloudWorldカンファレンスで、オラクルは一連の新しいアナリティクス機能を発表しました。これらの追加機能は、Oracle Database、MySQL、MySQL HeatWaveといったオラクルの中核事業にとどまらず、オラクルはアナリティクスとアプリケーションの強化に力を注いでいます。その結果、新たに導入されたアナリティクス機能は、Oracle Analytics Cloud（OAC）プラットフォームと、このプラットフォーム上で実行されるオラクル・アプリケーションに役立つ機能強化の両方に適用されます。この技術的進化はアプリ分析業界の成長を促進し、アプリ主導のデジタル情勢で競争力を維持するための貴重なツールを企業に提供します。

アプリ分析市場全体は、コンポーネント、タイプ、業界、用途、地域に基づいて分別されます。

ウェブアプリ分析業界は、データ主導の意思決定の重要性が高まっているため、2023年から2032年にかけて力強い成長を遂げると思われます。企業は、ユーザー行動に関する洞察の獲得、ユーザー体験の最適化、アプリパフォーマンスの強化、顧客エンゲージメントの向上を目的として、ウェブアプリ分析に依存しています。デジタル情勢が拡大するにつれ、包括的なウェブアプリ分析ソリューションの需要は高まり続け、業界の成長を促進しています。

収益分析アプリケーション分野のアプリ分析市場シェアは、2032年まで注目すべきCAGRで拡大する可能性があります。これは、企業が収益源を最適化するためにデータ主導の洞察への依存度を高めているためです。アプリ内のユーザー行動、コンバージョン率、購入パターンを分析することで、企業は収益化戦略を最大化し、価格設定モデルを改善し、全体的な収益性を強化するための情報に基づいた意思決定を行うことができ、アプリ収益分析の需要を促進しています。

欧州のアプリ分析業界は、スマートフォンとアプリの利用拡大、新興企業エコシステムの繁栄、業界全体でのデジタルトランスフォーメーションへの取り組みの拡大により、高い成長を遂げています。Eurostatによると、2022年までにインターネットへのアクセスは欧州連合（EU）の世帯の93%に拡大し、2011年に記録された72%から大幅に増加します。欧州の企業や開発者は、ユーザーエンゲージメント、競争優位性、市場拡大のためのアプリ分析の重要性を認識し、業界の成長を促進しています。

目次

第1章 調査手法と調査範囲

第2章 エグゼクティブサマリー

第3章 アプリ分析市場の業界洞察

• COVID-19への影響
• ロシア・ウクライナ戦争の影響
• エコシステム分析
• ベンダーマトリックス
• 利益率分析
• タイプ＆イノベーション・情勢
• 特許分析
• 主要ニュースと取り組み
• 規制状況
• 影響要因
  • 促進要因
    • モバイルアプリケーションの採用拡大
    • アプリのパフォーマンス最適化に対する需要の高まり
    • 分析技術の進歩
    • アプリマーケティングとユーザー獲得の拡大
    • ユーザーエンゲージメントとリテンションの強化に対する企業の関心の高まり
  • 業界の潜在的リスク＆課題
    • データセキュリティとプライバシーに関する懸念の高まり
• 成長可能性分析
• ポーター分析
• PESTEL分析

第4章 競合情勢

• イントロダクション
• 各社の市場シェア
• 主要市場プレーヤーの競合分析
  • Google LLC
  • Amazon.com
  • IBM Corporation
  • Adobe Systems Inc.
  • Amplitude
  • Clever Tap
  • Content Square SAS
• 競合のポジショニング・マトリックス
• 戦略展望マトリックス

第5章 アプリ分析市場推計・予測：コンポーネント別

• 主要動向：コンポーネント別
• ソフトウェア
  • Android
  • iOS
  • Windows
  • その他
• サービス

第6章 アプリ分析市場推計・予測：タイプ別

• 主要動向：タイプ別
• モバイルアプリ分析
• ウェブアプリ分析

第7章 アプリ分析市場推定・予測：用途別

• 主要動向：用途別
• 収益分析
• アプリのパフォーマンス分析と運用
• クラッシュ分析
• クロスプラットフォーム分析
• ユーザー分析
• 行動分析
• 広告モニタリングとマーケティング分析
• キャンペーン分析
• その他

第8章 アプリ分析市場推定・予測：業界別

• 主要動向：業界別
• BFSI
• 小売
• メディア＆エンターテイメント
• 物流
• 運輸
• ホスピタリティ
• 通信・IT
• その他

第9章 アプリ分析市場推計・予測：地域別

• 主要動向：地域別
• 北米
  • 米国
  • カナダ
• 欧州
  • 英国
  • ドイツ
  • フランス
  • イタリア
  • スペイン
  • ロシア
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • ニュージーランド
• ラテンアメリカ
  • ブラジル
  • メキシコ
• MEA
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦

第10章 企業プロファイル

• Adobe Systems Inc.
• Amazon.com
• Amplitude
• Apptentive
• Clever Tap
• Content Square SAS
• Countly
• Google LLC
• IBM Corporation
• Kochava
• Localytics
• Mixpanel
• Moengage
• Taplytics, Inc.
• TUNE Inc.
• Yahoo Inc.

Data Tables

• TABLE 1 Global app analytics market share analysis
• TABLE 2 Sources, by region
• TABLE 3 App analytics market, 2018 - 2022, (USD Million)
• TABLE 4 App analytics market, 2023 - 2032, (USD Million)
• TABLE 5 App analytics management TAM, 2023 - 2032
• TABLE 6 App analytics market, by component, 2018 - 2022, (USD Million)
• TABLE 7 App analytics market, by component, 2023 - 2032, (USD Million)
• TABLE 8 App analytics market, by type, 2018 - 2022, (USD Million)
• TABLE 9 App analytics market, by type, 2023 - 2032, (USD Million)
• TABLE 10 App analytics market, by application, 2018 - 2022, (USD Million)
• TABLE 11 App analytics market, by application, 2023 - 2032, (USD Million)
• TABLE 12 App analytics market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 13 App analytics market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 14 COVID-19 impact on North America app analytics market
• TABLE 15 COVID-19 impact on Europe app analytics market
• TABLE 16 COVID-19 impact on Asia Pacific app analytics market
• TABLE 17 COVID-19 impact on Latin America app analytics market
• TABLE 18 COVID-19 impact on MEA app analytics market
• TABLE 19 Vendor matrix
• TABLE 20 Patent analysis
• TABLE 21 Industry impact forces
• TABLE 22 Company market share, 2022
• TABLE 23 Competitive analysis of major market players, 2022
• TABLE 24 Software market, 2018 - 2022 (USD Million)
• TABLE 25 Software market, 2023 - 2032 (USD Million)
• TABLE 26 Android market, 2018 - 2022 (USD Million)
• TABLE 27 Android market, 2023 - 2032 (USD Million)
• TABLE 28 iOS market, 2018 - 2022 (USD Million)
• TABLE 29 iOS market, 2023 - 2032 (USD Million)
• TABLE 30 Windows market, 2018 - 2022 (USD Million)
• TABLE 31 Windows market, 2023 - 2032 (USD Million)
• TABLE 32 Others market, 2018 - 2022 (USD Million)
• TABLE 33 Others market, 2023 - 2032 (USD Million)
• TABLE 34 Service market, 2018 - 2022 (USD Million)
• TABLE 35 Service market, 2023 - 2032 (USD Million)
• TABLE 36 Mobile app analytics market, 2018 - 2022 (USD Million)
• TABLE 37 Mobile app analytics market, 2023 - 2032 (USD Million)
• TABLE 38 Web app analytics market, 2018 - 2022 (USD Million)
• TABLE 39 Web app analytics market, 2023 - 2032 (USD Million)
• TABLE 40 Revenue analytics market, 2018 - 2022 (USD Million)
• TABLE 41 Revenue analytics market, 2023 - 2032 (USD Million)
• TABLE 42 App performance analytics and operations market, 2018 - 2022 (USD Million)
• TABLE 43 App performance analytics and operations market, 2023 - 2032 (USD Million)
• TABLE 44 Crash analytics market, 2018 - 2022 (USD Million)
• TABLE 45 Crash analytics market, 2023 - 2032 (USD Million)
• TABLE 46 Cross platform analysis market, 2018 - 2022 (USD Million)
• TABLE 47 Cross platform analysis market, 2023 - 2032 (USD Million)
• TABLE 48 User analytics market, 2018 - 2022 (USD Million)
• TABLE 49 User analytics market, 2023 - 2032 (USD Million)
• TABLE 50 In-behavioral analytics market, 2018 - 2022 (USD Million)
• TABLE 51 In-behavioral analytics market, 2023 - 2032 (USD Million)
• TABLE 52 Ad monitoring and marketing analytics market, 2018 - 2022 (USD Million)
• TABLE 53 Ad monitoring and marketing analytics market, 2023 - 2032 (USD Million)
• TABLE 54 Campaign analytics market, 2018 - 2022 (USD Million)
• TABLE 55 Campaign analytics market, 2023 - 2032 (USD Million)
• TABLE 56 Others market, 2018 - 2022 (USD Million)
• TABLE 57 Others market, 2023 - 2032 (USD Million)
• TABLE 58 BFSI market, 2018 - 2022 (USD Million)
• TABLE 59 BFSI market, 2023 - 2032 (USD Million)
• TABLE 60 Retail market, 2018 - 2022 (USD Million)
• TABLE 61 Retail market, 2023 - 2032 (USD Million)
• TABLE 62 Media & entertainment market, 2018 - 2022 (USD Million)
• TABLE 63 Media & entertainment market, 2023 - 2032 (USD Million)
• TABLE 64 Logistics market, 2018 - 2022 (USD Million)
• TABLE 65 Logistics watercrafts market, 2023 - 2032 (USD Million)
• TABLE 66 Transportation market, 2018 - 2022 (USD Million)
• TABLE 67 Transportation market, 2023 - 2032 (USD Million)
• TABLE 68 Hospitality market, 2018 - 2022 (USD Million)
• TABLE 69 Hospitality market, 2023 - 2032 (USD Million)
• TABLE 70 Telecom & IT market, 2018 - 2022 (USD Million)
• TABLE 71 Telecom & IT market, 2023 - 2032 (USD Million)
• TABLE 72 Others market, 2018 - 2022 (USD Million)
• TABLE 73 Others market, 2023 - 2032 (USD Million)
• TABLE 74 North America app analytics market, 2018 - 2022 (USD Million)
• TABLE 75 North America app analytics market, 2023 - 2032 (USD Million)
• TABLE 76 North America app analytics market, by component, 2018 - 2022 (USD Million)
• TABLE 77 North America app analytics market, by component, 2023 - 2032, (USD Million)
• TABLE 78 North America app analytics market, by type, 2018 - 2022, (USD Million)
• TABLE 79 North America app analytics market, by type, 2023 - 2032, (USD Million)
• TABLE 80 North America app analytics market, by application, 2018 - 2022, (USD Million)
• TABLE 81 North America app analytics market, by application, 2023 - 2032, (USD Million)
• TABLE 82 North America app analytics market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 83 North America app analytics market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 84 U.S. app analytics market, 2018 - 2022 (USD Million)
• TABLE 85 U.S. app analytics market, 2023 - 2032 (USD Million)
• TABLE 86 U.S. app analytics market, by component, 2018 - 2022 (USD Million)
• TABLE 87 U.S. app analytics market, by component, 2023 - 2032, (USD Million)
• TABLE 88 U.S. app analytics market, by type, 2018 - 2022, (USD Million)
• TABLE 89 U.S. app analytics market, by type, 2023 - 2032, (USD Million)
• TABLE 90 U.S. app analytics market, by application, 2018 - 2022, (USD Million)
• TABLE 91 U.S. app analytics market, by application, 2023 - 2032, (USD Million)
• TABLE 92 U.S. app analytics market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 93 U.S. app analytics market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 94 Canada app analytics market, 2018 - 2022 (USD Million)
• TABLE 95 Canada app analytics market, 2023 - 2032 (USD Million)
• TABLE 96 Canada app analytics market, by component, 2018 - 2022 (USD Million)
• TABLE 97 Canada app analytics market, by component, 2023 - 2032, (USD Million)
• TABLE 98 Canada app analytics market, by type, 2018 - 2022, (USD Million)
• TABLE 99 Canada app analytics market, by type, 2023 - 2032, (USD Million)
• TABLE 100 Canada app analytics market, by application, 2018 - 2022, (USD Million)
• TABLE 101 Canada app analytics market, by application, 2023 - 2032, (USD Million)
• TABLE 102 Europe app analytics market, 2018 - 2022 (USD Million)
• TABLE 103 Europe app analytics market, 2023 - 2032 (USD Million)
• TABLE 104 Europe app analytics market, by component, 2018 - 2022 (USD Million)
• TABLE 105 Europe app analytics market, by component, 2023 - 2032, (USD Million)
• TABLE 106 Europe app analytics market, by type, 2018 - 2022, (USD Million)
• TABLE 107 Europe app analytics market, by type, 2023 - 2032, (USD Million)
• TABLE 108 Europe app analytics market, by application, 2018 - 2022, (USD Million)
• TABLE 109 Europe app analytics market, by application, 2023 - 2032, (USD Million)
• TABLE 110 Europe app analytics market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 111 Europe app analytics market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 112 UK app analytics market, 2018 - 2022 (USD Million)
• TABLE 113 UK app analytics market, 2023 - 2032 (USD Million)
• TABLE 114 UK app analytics market, by component, 2018 - 2022 (USD Million)
• TABLE 115 UK app analytics market, by component, 2023 - 2032, (USD Million)
• TABLE 116 UK app analytics market, by type, 2018 - 2022, (USD Million)
• TABLE 117 UK app analytics market, by type, 2023 - 2032, (USD Million)
• TABLE 118 UK app analytics market, by application, 2018 - 2022, (USD Million)
• TABLE 119 UK app analytics market, by application, 2023 - 2032, (USD Million)
• TABLE 120 UK app analytics market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 121 UK app analytics market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 122 Germany app analytics market, 2018 - 2022 (USD Million)
• TABLE 123 Germany app analytics market, 2023 - 2032 (USD Million)
• TABLE 124 Germany app analytics market, by component, 2018 - 2022 (USD Million)
• TABLE 125 Germany app analytics market, by component, 2023 - 2032, (USD Million)
• TABLE 126 Germany app analytics market, by type, 2018 - 2022, (USD Million)
• TABLE 127 Germany app analytics market, by type, 2023 - 2032, (USD Million)
• TABLE 128 Germany app analytics market, by application, 2018 - 2022, (USD Million)
• TABLE 129 Germany app analytics market, by application, 2023 - 2032, (USD Million)
• TABLE 130 Germany app analytics market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 131 Germany app analytics market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 132 France app analytics market, 2018 - 2022 (USD Million)
• TABLE 133 France app analytics market, 2023 - 2032 (USD Million)
• TABLE 134 France app analytics market, by component, 2018 - 2022 (USD Million)
• TABLE 135 France app analytics market, by component, 2023 - 2032, (USD Million)
• TABLE 136 France app analytics market, by type, 2018 - 2022, (USD Million)
• TABLE 137 France app analytics market, by type, 2023 - 2032, (USD Million)
• TABLE 138 France app analytics market, by application, 2018 - 2022, (USD Million)
• TABLE 139 France app analytics market, by application, 2023 - 2032, (USD Million)
• TABLE 140 France app analytics market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 141 France app analytics market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 142 Italy app analytics market, 2018 - 2022 (USD Million)
• TABLE 143 Italy app analytics market, 2023 - 2032 (USD Million)
• TABLE 144 Italy app analytics market, by component, 2018 - 2022 (USD Million)
• TABLE 145 Italy app analytics market, by component, 2023 - 2032, (USD Million)
• TABLE 146 Italy app analytics market, by type, 2018 - 2022, (USD Million)
• TABLE 147 Italy app analytics market, by type, 2023 - 2032, (USD Million)
• TABLE 148 Italy app analytics market, by application, 2018 - 2022, (USD Million)
• TABLE 149 Italy app analytics market, by application, 2023 - 2032, (USD Million)
• TABLE 150 Italy app analytics market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 151 Italy app analytics market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 152 Spain app analytics market, 2018 - 2022 (USD Million)
• TABLE 153 Spain app analytics market, 2023 - 2032 (USD Million)
• TABLE 154 Spain app analytics market, by component, 2018 - 2022 (USD Million)
• TABLE 155 Spain app analytics market, by component, 2023 - 2032, (USD Million)
• TABLE 156 Spain app analytics market, by type, 2018 - 2022, (USD Million)
• TABLE 157 Spain app analytics market, by type, 2023 - 2032, (USD Million)
• TABLE 158 Spain app analytics market, by application, 2018 - 2022, (USD Million)
• TABLE 159 Spain app analytics market, by application, 2023 - 2032, (USD Million)
• TABLE 160 Spain app analytics market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 161 Spain app analytics market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 162 Russia app analytics market, 2018 - 2022 (USD Million)
• TABLE 163 Russia app analytics market, 2023 - 2032 (USD Million)
• TABLE 164 Russia app analytics market, by component, 2018 - 2022 (USD Million)
• TABLE 165 Russia app analytics market, by component, 2023 - 2032, (USD Million)
• TABLE 166 Russia app analytics market, by type, 2018 - 2022, (USD Million)
• TABLE 167 Russia app analytics market, by type, 2023 - 2032, (USD Million)
• TABLE 168 Russia app analytics market, by application, 2018 - 2022, (USD Million)
• TABLE 169 Russia app analytics market, by application, 2023 - 2032, (USD Million)
• TABLE 170 Russia app analytics market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 171 Russia app analytics market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 172 Asia Pacific app analytics market, 2018 - 2022 (USD Million)
• TABLE 173 Asia Pacific app analytics market, 2023 - 2032 (USD Million)
• TABLE 174 Asia Pacific app analytics market, by component, 2018 - 2022 (USD Million)
• TABLE 175 Asia Pacific app analytics market, by component, 2023 - 2032, (USD Million)
• TABLE 176 Asia Pacific app analytics market, by type, 2018 - 2022, (USD Million)
• TABLE 177 Asia Pacific app analytics market, by type, 2023 - 2032, (USD Million)
• TABLE 178 Asia Pacific app analytics market, by application, 2018 - 2022, (USD Million)
• TABLE 179 Asia Pacific app analytics market, by application, 2023 - 2032, (USD Million)
• TABLE 180 Asia Pacific app analytics market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 181 Asia Pacific app analytics market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 182 China app analytics market, 2018 - 2022 (USD Million)
• TABLE 183 China app analytics market, 2023 - 2032 (USD Million)
• TABLE 184 China app analytics market, by component, 2018 - 2022 (USD Million)
• TABLE 185 China app analytics market, by component, 2023 - 2032, (USD Million)
• TABLE 186 China app analytics market, by type, 2018 - 2022, (USD Million)
• TABLE 187 China app analytics market, by type, 2023 - 2032, (USD Million)
• TABLE 188 China app analytics market, by application, 2018 - 2022, (USD Million)
• TABLE 189 China app analytics market, by application, 2023 - 2032, (USD Million)
• TABLE 190 China app analytics market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 191 China app analytics market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 192 Japan app analytics market, 2018 - 2022 (USD Million)
• TABLE 193 Japan app analytics market, 2023 - 2032 (USD Million)
• TABLE 194 Japan app analytics market, by component, 2018 - 2022 (USD Million)
• TABLE 195 Japan app analytics market, by component, 2023 - 2032, (USD Million)
• TABLE 196 Japan app analytics market, by type, 2018 - 2022, (USD Million)
• TABLE 197 Japan app analytics market, by type, 2023 - 2032, (USD Million)
• TABLE 198 Japan app analytics market, by application, 2018 - 2022, (USD Million)
• TABLE 199 Japan app analytics market, by application, 2023 - 2032, (USD Million)
• TABLE 200 Japan app analytics market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 201 Japan app analytics market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 202 India app analytics market, 2018 - 2022 (USD Million)
• TABLE 203 India app analytics market, 2023 - 2032 (USD Million)
• TABLE 204 India app analytics market, by component, 2018 - 2022 (USD Million)
• TABLE 205 India app analytics market, by component, 2023 - 2032, (USD Million)
• TABLE 206 India app analytics market, by type, 2018 - 2022, (USD Million)
• TABLE 207 India app analytics market, by type, 2023 - 2032, (USD Million)
• TABLE 208 India app analytics market, by application, 2018 - 2022, (USD Million)
• TABLE 209 India app analytics market, by application, 2023 - 2032, (USD Million)
• TABLE 210 India app analytics market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 211 India app analytics market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 212 South Korea app analytics market, 2018 - 2022 (USD Million)
• TABLE 213 South Korea app analytics market, 2023 - 2032 (USD Million)
• TABLE 214 South Korea app analytics market, by component, 2018 - 2022 (USD Million)
• TABLE 215 South Korea app analytics market, by component, 2023 - 2032, (USD Million)
• TABLE 216 South Korea app analytics market, by type, 2018 - 2022, (USD Million)
• TABLE 217 South Korea app analytics market, by type, 2023 - 2032, (USD Million)
• TABLE 218 South Korea app analytics market, by application, 2018 - 2022, (USD Million)
• TABLE 219 South Korea app analytics market, by application, 2023 - 2032, (USD Million)
• TABLE 220 South Korea app analytics market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 221 South Korea app analytics market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 222 ANZ app analytics market, 2018 - 2022 (USD Million)
• TABLE 223 ANZ app analytics market, 2023 - 2032 (USD Million)
• TABLE 224 ANZ app analytics market, by component, 2018 - 2022 (USD Million)
• TABLE 225 ANZ app analytics market, by component, 2023 - 2032, (USD Million)
• TABLE 226 ANZ app analytics market, by type, 2018 - 2022, (USD Million)
• TABLE 227 ANZ app analytics market, by type, 2023 - 2032, (USD Million)
• TABLE 228 ANZ app analytics market, by application, 2018 - 2022, (USD Million)
• TABLE 229 ANZ app analytics market, by application, 2023 - 2032, (USD Million)
• TABLE 230 ANZ app analytics market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 231 ANZ app analytics market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 232 Latin America app analytics market, 2018 - 2022 (USD Million)
• TABLE 233 Latin America app analytics market, 2023 - 2032 (USD Million)
• TABLE 234 Latin America app analytics market, by component, 2018 - 2022 (USD Million)
• TABLE 235 Latin America app analytics market, by component, 2023 - 2032 (USD Million)
• TABLE 236 Latin America app analytics market, by type, 2018 - 2022 (USD Million)
• TABLE 237 Latin America app analytics market, by type, 2023 - 2032 (USD Million)
• TABLE 238 Latin America app analytics market, by application, 2018 - 2022, (USD Million)
• TABLE 239 Latin America app analytics market, by application, 2023 - 2032, (USD Million)
• TABLE 240 Latin America app analytics market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 241 Latin America app analytics market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 242 Brazil app analytics market, 2018 - 2022 (USD Million)
• TABLE 243 Brazil app analytics market, 2023 - 2032 (USD Million)
• TABLE 244 Brazil app analytics market, by component, 2018 - 2022 (USD Million)
• TABLE 245 Brazil app analytics market, by component, 2023 - 2032 (USD Million)
• TABLE 246 Brazil app analytics market, by type, 2018 - 2022 (USD Million)
• TABLE 247 Brazil app analytics market, by type, 2023 - 2032 (USD Million)
• TABLE 248 Brazil app analytics market, by application, 2018 - 2022, (USD Million)
• TABLE 249 Brazil app analytics market, by application, 2023 - 2032, (USD Million)
• TABLE 250 Brazil app analytics market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 251 Brazil app analytics market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 252 Mexico app analytics market, 2018 - 2022 (USD Million)
• TABLE 253 Mexico app analytics market, 2023 - 2032 (USD Million)
• TABLE 254 Mexico app analytics market, by component, 2018 - 2022 (USD Million)
• TABLE 255 Mexico app analytics market, by component, 2023 - 2032 (USD Million)
• TABLE 256 Mexico app analytics market, by type, 2018 - 2022 (USD Million)
• TABLE 257 Mexico app analytics market, by type, 2023 - 2032 (USD Million)
• TABLE 258 Mexico app analytics market, by application, 2018 - 2022, (USD Million)
• TABLE 259 Mexico app analytics market, by application, 2023 - 2032, (USD Million)
• TABLE 260 Mexico app analytics market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 261 Mexico app analytics market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 262 MEA app analytics market, 2018 - 2022 (USD Million)
• TABLE 263 MEA app analytics market, 2023 - 2032 (USD Million)
• TABLE 264 MEA app analytics market, by component, 2018 - 2022 (USD Million)
• TABLE 265 MEA app analytics market, by component, 2023 - 2032 (USD Million)
• TABLE 266 MEA app analytics market, by type, 2018 - 2022 (USD Million)
• TABLE 267 MEA app analytics market, by type, 2023 - 2032 (USD Million)
• TABLE 268 MEA app analytics market, by application, 2018 - 2022, (USD Million)
• TABLE 269 MEA app analytics market, by application, 2023 - 2032, (USD Million)
• TABLE 270 MEA app analytics market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 271 MEA app analytics market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 272 South Africa app analytics market, 2018 - 2022 (USD Million)
• TABLE 273 South Africa app analytics market, 2023 - 2032 (USD Million)
• TABLE 274 South Africa app analytics market, by component, 2018 - 2022 (USD Million)
• TABLE 275 South Africa app analytics market, by component, 2023 - 2032 (USD Million)
• TABLE 276 South Africa app analytics market, by type, 2018 - 2022 (USD Million)
• TABLE 277 South Africa app analytics market, by type, 2023 - 2032 (USD Million)
• TABLE 278 South Africa app analytics market, by application, 2018 - 2022, (USD Million)
• TABLE 279 South Africa app analytics market, by application, 2023 - 2032, (USD Million)
• TABLE 280 South Africa app analytics market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 281 South Africa app analytics market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 282 Saudi Arabia app analytics market, 2018 - 2022 (USD Million)
• TABLE 283 Saudi Arabia app analytics market, 2023 - 2032 (USD Million)
• TABLE 284 Saudi Arabia app analytics market, by component, 2018 - 2022 (USD Million)
• TABLE 285 Saudi Arabia app analytics market, by component, 2023 - 2032 (USD Million)
• TABLE 286 Saudi Arabia app analytics market, by type, 2018 - 2022 (USD Million)
• TABLE 287 Saudi Arabia app analytics market, by type, 2023 - 2032 (USD Million)
• TABLE 288 Saudi Arabia app analytics market, by application, 2018 - 2022, (USD Million)
• TABLE 289 Saudi Arabia app analytics market, by application, 2023 - 2032, (USD Million)
• TABLE 290 Saudi Arabia app analytics market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 291 Saudi Arabia app analytics market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 292 UAE app analytics market, 2018 - 2022 (USD Million)
• TABLE 293 UAE app analytics market, 2023 - 2032 (USD Million)
• TABLE 294 UAE app analytics market, by component, 2018 - 2022 (USD Million)
• TABLE 295 UAE app analytics market, by component, 2023 - 2032 (USD Million)
• TABLE 296 UAE app analytics market, by type, 2018 - 2022 (USD Million)
• TABLE 297 UAE app analytics market, by type, 2023 - 2032 (USD Million)
• TABLE 298 UAE app analytics market, by application, 2018 - 2022, (USD Million)
• TABLE 299 UAE app analytics market, by application, 2023 - 2032, (USD Million)
• TABLE 300 UAE app analytics market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 301 UAE app analytics market, by industry vertical, 2023 - 2032, (USD Million)|

Charts & Figures

• FIG 1 GMI's report coverage in the global app analytics market
• FIG 2 Industry segmentation
• FIG 3 Forecast calculation.
• FIG 4 Profile break-up of primary respondents
• FIG 5 App analytics market 36 degree synopsis, 2018 - 2032
• FIG 6 App analytics ecosystem analysis.
• FIG 7 Profit margin analysis
• FIG 8 Growth potential analysis
• FIG 9 Porter's analysis
• FIG 10 PESTEL analysis
• FIG 11 Competitive analysis of major market players, 2022
• FIG 12 Competitive positioning matrix
• FIG 13 Strategic outlook matrix
• FIG 14 App analytics market, by component 2022 & 2032
• FIG 15 App analytics market, by type 2022 & 2032
• FIG 16 App analytics market, by application 2022 & 2032
• FIG 17 App analytics market, by industry vertical 2022 & 2032
• FIG 18 SWOT Analysis Adobe Systems Inc
• FIG 19 SWOT Analysis Amazon.com
• FIG 20 SWOT Analysis Amplitude
• FIG 21 SWOT Analysis Apptentive
• FIG 22 SWOT Analysis Clear Tap
• FIG 23 SWOT Analysis Content Square SAS
• FIG 24 SWOT Analysis Countly
• FIG 25 SWOT Analysis Google LLC
• FIG 26 SWOT Analysis IBM Corporation
• FIG 27 SWOT Analysis Kochava
• FIG 28 SWOT Analysis Localytics
• FIG 29 SWOT Analysis Mixpanel
• FIG 30 SWOT Analysis Moengage
• FIG 31 SWOT Analysis Taplytics, Inc.
• FIG 32 SWOT Analysis TUNE, Inc.
• FIG 33 SWOT Analysis Yahoo Inc.

Global App Analytics Market size will expand at 21.8% CAGR between 2023 and 2032. Advancements in analytics technology are poised to revolutionize the app analytics market outlook. Technological innovations enable deeper insights into user behavior, app performance, and customer preferences. With more sophisticated data processing, machine learning algorithms, and real-time analytics capabilities, businesses can make data-driven decisions to enhance user experiences, optimize app functionality, and drive higher user engagement and retention.

For instance, in September 2022, during the Oracle CloudWorld conference held in Las Vegas, Oracle unveiled a series of fresh analytics features. These additions extend beyond Oracle's core businesses like Oracle Database, MySQL, and MySQL HeatWave, and instead, Oracle is concentrating its efforts on bolstering analytics and applications. Consequently, these newly introduced analytics capabilities apply to both the Oracle Analytics Cloud (OAC) platform and the enhanced functionalities that benefit Oracle applications running on top of this platform. This technological evolution is set to fuel the growth of the app analytics industry, offering businesses invaluable tools for staying competitive in the app-driven digital landscape.

The overall app analytics market is segregated based on component, type, industry vertical, application, and region.

The web app analytics industry will experience robust growth over 2023-2032 due to the increasing importance of data-driven decision-making. Businesses rely on web app analytics to gain insights into user behavior, optimize user experiences, enhance app performance, and boost customer engagement. As the digital landscape expands, the demand for comprehensive web app analytics solutions continues to rise, driving industry growth.

App analytics market share from the revenue analytics application segment could expand at a noteworthy CAGR through 2032 due to the increasing reliance of businesses on data-driven insights to optimize their revenue streams. By analyzing user behavior, conversion rates, and purchase patterns within apps, companies can make informed decisions to maximize monetization strategies, improve pricing models, and enhance overall profitability, driving the demand for app revenue analytics.

Europe app analytics industry is experiencing high growth due to expanding smartphone and app usage, a thriving startup ecosystem, and growing digital transformation initiatives across industries. According to Eurostat, by 2022, internet access expanded to reach 93% of households in the European Union, marking a significant increase from the 72% recorded in 2011. European businesses and developers are recognizing the importance of app analytics for user engagement, competitive advantage, and market expansion, fueling industry growth.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast calculation
• 1.4 Data Sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 App analytics market 360 degree synopsis, 2018 - 2032.
• 2.2 Business trends
  • 2.2.1 Total Addressable Market (TAM), 2023-2032
• 2.3 Regional trends
• 2.4 Component trends
• 2.5 Type trends
• 2.6 Application trends
• 2.7 Industry vertical trends

Chapter 3 App Analytics Market Industry Insights

• 3.1 Impact on COVID-19
• 3.2 Russia- Ukraine war impact
• 3.3 Industry ecosystem analysis
• 3.4 Vendor matrix
• 3.5 Profit margin analysis
• 3.6 Type & innovation landscape
• 3.7 Patent analysis
• 3.8 Key news and initiatives
• 3.9 Regulatory landscape
• 3.10 Impact forces
  • 3.10.1 Growth drivers
    • 3.10.1.1 Growing adoption of mobile applications
    • 3.10.1.2 Rising demand for app performance optimization
    • 3.10.1.3 Increasing advancements in analytics technology
    • 3.10.1.4 Growing app marketing and user acquisition
    • 3.10.1.5 Growing focus of businesses on enhanced user engagement and retention
  • 3.10.2 Industry pitfalls & challenges
    • 3.10.2.1 Growing data security and privacy concerns
• 3.11 Growth potential analysis
• 3.12 Porter's analysis
• 3.13 PESTEL analysis

Chapter 4 Competitive Landscape, 2022

• 4.1 Introduction
• 4.2 Company market share, 2022
• 4.3 Competitive analysis of major market players, 2022
  • 4.3.1 Google LLC
  • 4.3.2 Amazon.com
  • 4.3.3 IBM Corporation
  • 4.3.4 Adobe Systems Inc.
  • 4.3.5 Amplitude
  • 4.3.6 Clever Tap
  • 4.3.7 Content Square SAS
• 4.4 Competitive positioning matrix, 2022
• 4.5 Strategic outlook matrix, 2022

Chapter 5 App Analytics Market Estimates & Forecast, by Component (Revenue)

• 5.1 Key trends, by component
• 5.2 Software
  • 5.2.1 Android
  • 5.2.2 iOS
  • 5.2.3 Windows
  • 5.2.4 Others
• 5.3 Services

Chapter 6 App Analytics Market Estimates & Forecast, By Type (Revenue)

• 6.1 Key trends, by type
• 6.2 Mobile app analytics
• 6.3 Web app analytics

Chapter 7 App Analytics Market Estimates & Forecast, By Application (Revenue)

• 7.1 Key trends, by application
• 7.2 Revenue analytics
• 7.3 App performance analytics and operations
• 7.4 Crash analytics
• 7.5 Cross platform analysis
• 7.6 User Analytics
• 7.7 In-behavioral analytics
• 7.8 Ad monitoring and marketing analytics
• 7.9 Campaign analytics
• 7.10 Others

Chapter 8 App Analytics Market Estimates & Forecast, By Industry Vertical (Revenue)

• 8.1 Key trends, by industry vertical
• 8.2 BFSI
• 8.3 Retail
• 8.4 Media & entertainment
• 8.5 Logistics
• 8.6 Transportation
• 8.7 Hospitality
• 8.8 Telecom & IT
• 8.9 Others

Chapter 9 App Analytics Market Estimates & Forecast, By Region

• 9.1 Key trends, by region
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 UK
  • 9.3.2 Germany
  • 9.3.3 France
  • 9.3.4 Italy
  • 9.3.5 Spain
  • 9.3.6 Russia
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 India
  • 9.4.3 Japan
  • 9.4.4 South Korea
  • 9.4.5 ANZ
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
• 9.6 MEA
  • 9.6.1 South Africa
  • 9.6.2 Saudi Arabia
  • 9.6.3 UAE

Chapter 10 Company Profiles

• 10.1 Adobe Systems Inc.
• 10.2 Amazon.com
• 10.3 Amplitude
• 10.4 Apptentive
• 10.5 Clever Tap
• 10.6 Content Square SAS
• 10.7 Countly
• 10.8 Google LLC
• 10.9 IBM Corporation
• 10.10 Kochava
• 10.11 Localytics
• 10.12 Mixpanel
• 10.13 Moengage
• 10.14 Taplytics, Inc.
• 10.15 TUNE Inc.
• 10.16 Yahoo Inc.